JP2015228585A - Information processing device, information processing method, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To reduce the time and effort required for advertisement setting, switching and the like by virtually displaying advertisements using two-dimensional codes.SOLUTION: The method comprises: acquiring two-dimensional codes contained in a received image (S302); identifying a combination of two-dimensional codes that form a group (S303); identifying a field on which an advertisement will be displayed on the basis of the combination of two-dimensional codes that form a group (S307); synthesizing an advertisement corresponding to the two-dimensional code group into an image on the identified field (S309); and distributing the image into which an advertisement is synthesized by synthesis means (S310).

Description

  The present invention relates to an information processing apparatus, an information processing method, and a program.

  In conventional advertisement display, particularly television broadcasting such as professional sports, by placing an advertisement in the stadium, the advertisement is displayed on the broadcast video and can be advertised to the viewer.

  Patent Document 1 reads a document with a two-dimensional code, acquires text data stored in the two-dimensional code, and a region for combining the text data, and combines the text data with the region. The technology is described.

JP 2013-77934 JP

  For example, in a soccer or baseball stadium with a large number of advertisements, a large amount of printing and installation costs are required to install signs and advertisements.

  In addition, since the number of sheets is large, there is a possibility that the arrangement is mistaken, and if the mistake is made, it is very troublesome. In addition, the same advertisement is not always installed in the same place, and it is necessary to change the advertisement depending on the type of competition performed in the stadium, the battle team, the time zone, and the like. Changing the advertisement is also very time-consuming, especially when the time interval until the next game is small, which is very difficult.

  Accordingly, the present invention has been made in view of the above-described problems, and an object of the present invention is to provide a technique capable of reducing the trouble of installing and switching advertisements by virtually displaying advertisements using a two-dimensional code. And

  The information processing apparatus of the present invention is obtained by a video receiving unit that receives a video, a two-dimensional code acquisition unit that acquires a two-dimensional code included in the video acquired by the video receiving unit, and the two-dimensional code acquisition unit. Among the two-dimensional codes, a specifying means for specifying a combination of two-dimensional codes to be a group, a display area specifying means for specifying an area for displaying an image based on the two-dimensional code of the combination to be a group, and the display area A synthesizing unit that synthesizes an image corresponding to the group of the two-dimensional code with the video, and a distribution unit that distributes the video obtained by synthesizing the image by the synthesizing unit in an area specified by the specifying unit; Features.

  Further, the information processing method of the present invention includes a video receiving process in which the video receiving unit of the information processing apparatus receives the video, and a video acquired by the two-dimensional code acquisition unit of the information processing apparatus in the video receiving process. A two-dimensional code acquisition step for acquiring a two-dimensional code to be obtained, and a specification for specifying a combination of two-dimensional codes that form a group among the two-dimensional codes acquired by the two-dimensional code acquisition step by the specifying unit of the information processing apparatus A display area specifying step for specifying an area for displaying an image based on a combination of the two-dimensional codes of the group, and a combining means for the information processing apparatus, A synthesizing step of synthesizing an image corresponding to the group of the two-dimensional code with the video in the region specified by the display region specifying step; Location of delivery means, characterized in that and a distribution step of distributing the video images are synthesized by the synthesis process.

  The program of the present invention is a program that can be executed in an information processing device, and the information processing device acquires a two-dimensional code included in the video acquired by the video receiving unit that receives the video and the acquisition unit. Based on the two-dimensional code acquisition means, the specifying means for specifying the combination of the two-dimensional code to be a group among the two-dimensional codes acquired by the two-dimensional code acquisition means, and the two-dimensional code of the combination to be the group, A display area specifying means for specifying an area for displaying an image; a combining means for combining the image corresponding to the group of the two-dimensional code with the video in the area specified by the display area specifying means; and the combining means. It is characterized by functioning as a distribution means for distributing video in which images are synthesized.

  According to the present invention, by displaying an advertisement virtually using a two-dimensional code, it is possible to reduce the trouble of installing or switching the advertisement.

Diagram showing an example of system configuration The figure which shows the hardware constitutions of the information processing apparatus 102 The flowchart which shows the video delivery process which the information processing apparatus 102 performs The flowchart which shows the video delivery process which the information processing apparatus 102 performs Data table in which two-dimensional code ID, broadcast date and time, and advertisement data are registered in association with each other The figure explaining the advertisement display area specified by the two-dimensional code The figure explaining the advertisement display area specified by the two-dimensional code The figure explaining the advertisement display area specified by the two-dimensional code The figure explaining the advertisement display area specified by the two-dimensional code Data table in which two-dimensional code ID and broadcast date / time are registered in association with each other Data table in which two-dimensional code ID, position, and advertisement data are registered in association with each other Diagram showing an example of a two-dimensional code The figure which shows 1 flame | frame of the image | video delivered in step S310. The figure which shows 1 flame | frame of the image | video delivered in step S411.

  The configuration of the advertisement distribution system in the embodiment of the present invention will be described with reference to FIG.

  As shown in FIG. 1, the advertisement distribution system of the present invention includes an imaging device 101, an information processing device 102, and a display device 103.

  The imaging device 101 is a device that captures video and is a device such as a video camera.

  The information processing apparatus 102 is an apparatus that acquires the video captured by the imaging apparatus 101, combines an advertisement with the acquired video, and distributes the video to the display device 103. Details of processing executed by the information processing apparatus 102 will be described with reference to FIGS. 3 to 11.

  The display device 103 is a device that displays the video distributed by the information processing device 102, and is a device such as a television in each home, for example.

  Hereinafter, an example of the hardware configuration of the information processing apparatus 102 illustrated in FIG. 1 will be described with reference to FIG.

  In FIG. 2, reference numeral 201 denotes a CPU that comprehensively controls each device and controller connected to the system bus 204. Further, the ROM 203 or the external memory 211 is necessary to realize a BIOS (Basic Input / Output System) or an operating system program (hereinafter referred to as an OS) that is a control program of the CPU 201 and a function executed by each server or each PC. Various programs are stored.

  A RAM 202 functions as a main memory, work area, and the like for the CPU 201. The CPU 201 implements various operations by loading a program necessary for execution of processing from the ROM 203 or the external memory 211 into the RAM 202 and executing the loaded program.

  An input controller 205 controls input from the input device 209 or the like. A video controller 206 controls display on a display device 210 such as a liquid crystal display. The display device is not limited to a liquid crystal display, and may be a CRT display or the like. These are used by clients as needed.

  A memory controller 207 is connected to the hard disk (HD), flexible disk (FD), or PCMCIA card slot for storing a boot program, various applications, font data, user files, editing files, various data, etc. via an adapter. The access to the external memory 211 such as a compact flash (registered trademark) memory is controlled.

  A communication I / F controller 208 connects and communicates with an external device via a network (for example, the LAN 400 shown in FIG. 1), and executes communication control processing in the network. For example, communication using TCP / IP is possible.

  Note that the CPU 201 enables display on the display device 210 by executing outline font rasterization processing on a display information area in the RAM 202, for example. Further, the CPU 201 enables a user instruction with a mouse cursor (not shown) on the display device 210.

  Various programs that operate on the hardware are recorded in the external memory 211 and are executed by the CPU 201 by being loaded into the RAM 202 as necessary.

  It should be noted that not all apparatuses have these configurations, and it is only necessary to have necessary ones.

  Next, the advertisement distribution process in this embodiment is demonstrated using FIG.

  3 is a process in which the CPU 201 of the information processing apparatus 102 reads and executes a predetermined control program.

  In step S <b> 301, the CPU 201 of the information processing apparatus 102 acquires (receives) video captured by the imaging apparatus 101. In receiving the video, it may be acquired directly from the imaging device 101 or may be received via another device (not shown).

  In step S302, the CPU 201 of the information processing apparatus 102 recognizes the two-dimensional code included in the video acquired in step S301.

  Here, the two-dimensional code refers to a code configured by arranging a plurality of types of cells as disclosed in, for example, Japanese Patent Application Laid-Open No. 2009-78973. When the two-dimensional code described in JP 2009-78973 A is included in a still image, the two-dimensional code ID (identification information) and the still image of the two-dimensional code are included. The position (coordinates) inside is obtained.

  Any two-dimensional code may be used as long as a plurality of two-dimensional codes can be recognized at a time. An example of the two-dimensional code is shown in FIG.

  In step S303, the CPU 201 of the information processing apparatus 102 extracts a pair of two-dimensional codes from the two-dimensional codes recognized in step S302 (identifies a combination of grouped two-dimensional codes). The paired two-dimensional code refers to two two-dimensional codes having the same identification information (ID) in this embodiment, but is not limited to the same ID, but a two-dimensional code corresponding to a pair of IDs registered in advance. It may be a code. For example, if ID: 001 and ID: 002 are registered as a pair, a two-dimensional code having the ID (001 and 002) is extracted as a pair.

  In step S304, the CPU 201 of the information processing apparatus 102 uses the ID of the two-dimensional code extracted as a pair in step S303 and the current time to check whether data matching the table shown in FIG. 5 is registered. .

  For example, if the ID of the two-dimensional code extracted in step S303 is 001 and the current time is 15:00 on June 15, 2014, the top data (501) in FIG. Become.

  In step S305, the CPU 201 of the information processing apparatus 102 determines whether corresponding data is registered as a result of the collation in step S304.

  If registered (step S305: YES), the process proceeds to step S306.

  If not registered (step S305: NO), the process proceeds to step S310.

  In step S306, the CPU 201 of the information processing apparatus 102 acquires advertisement data related to the data searched in step S304.

  For example, if the ID of the two-dimensional code extracted in step S303 is 001 and the current time is June 15, 2014, 20:00, the top data (501) in FIG. The advertisement data of company A is acquired.

  In step S307, the CPU 201 of the information processing apparatus 102 specifies the display area of the advertisement data acquired in step S306.

  Specifically, the display area is specified from the arrangement (respective positional relationship) of the two-dimensional code pair extracted in step S303 and the shape of the two-dimensional code (the positional relationship of the two-dimensional code of the combination to be a group) And the display area from the shape of the two-dimensional code).

  A specific example of the display area will be described with reference to FIGS. FIG. 6 and FIG. 7 are image diagrams when displaying as if the advertisement is placed on the ground such as a soccer ground. It is an image of a soccer ground taken from diagonally above.

  For example, FIG. 6 is an example in which a range surrounded by an extension line of each side of the two-dimensional code is specified as a display area. The advertisement data of company A is displayed in a range surrounded by a line extending from each side of the two-dimensional code with ID 001. Further, the advertisement data of company B is displayed in a range surrounded by a line extending from each side of the two-dimensional code with ID 002.

  FIG. 6 is a diagram illustrating a case where the two-dimensional code is outside the area where the advertisement data is displayed.

  On the other hand, FIG. 7 is a diagram showing a case where the two-dimensional code is inside the area where the advertisement data is displayed. In FIG. 7, as in FIG. 6, the advertisement data is displayed in the range surrounded by the extension lines of the sides of the two-dimensional code.

  In step S308, the CPU 201 of the information processing apparatus 102 arranges the advertisement data so that it is displayed in the display area specified in step S307.

  In step S309, the CPU 201 of the information processing apparatus 102 combines the advertisement data formed in step S308 with the video acquired in step S301 (synthesizes the advertisement data in the specified display area) and distributes the video. Create

In step S310, the CPU 201 of the information processing apparatus 102 determines the video created in step S309 if YES is determined in step S305, and the video acquired in step S301 if NO is determined in step S305. Deliver to the display device 103.
And this flowchart is complete | finished.

  Next, a second form of the advertisement distribution process in this embodiment will be described with reference to FIG.

  Note that the process shown in the flowchart of FIG. 4 is a process in which the CPU 201 of the information processing apparatus 102 reads and executes a predetermined control program.

  In the second mode, as shown in FIGS. 8 and 9, processing in a mode in which advertisements are connected and displayed will be described.

  Since the processes of steps S401 to S403 correspond to the processes of steps S301 to S303, respectively, description thereof is omitted here.

  In step S404, the CPU 201 of the information processing apparatus 102 checks whether the data matching the ID of the two-dimensional code extracted as a pair in step S403 and the current time is registered in the table shown in FIG.

  In step S405, the CPU 201 of the information processing apparatus 102 determines whether matching data is registered as a result of the collation in step S404.

  If registered (step S405: YES), the process proceeds to step S406.

  If not registered (step S405: NO), the process proceeds to step S411.

  In step S406, the CPU 201 of the information processing apparatus 102 acquires advertisement data corresponding to the ID from the data table in FIG.

  For example, when the ID of the two-dimensional code is 001, advertisement data of Company A, Company B, and Company C is acquired.

  In step S407, the CPU 201 of the information processing apparatus 102 acquires the display position of the advertisement data acquired in step S406 from the data table in FIG.

  For example, the display position of the advertisement of company A is a reference position, the advertisement of company B is right 1 (right next to the advertisement of company A), and the advertisement of company C is right 2 (right next to the advertisement of company A) Next to the right).

  The display position is illustrated in FIG. 8 and FIG. 8 and 9 are diagrams schematically showing images in which advertisements are arranged and displayed from the front to the back.

  In step S408, the CPU 201 of the information processing apparatus 102 specifies the display area of the advertisement data acquired in step S406.

  In specifying the display area, as described with reference to FIGS. 6 and 7, an area surrounded by an extension line of each side of the two-dimensional code is specified as the display area.

  In this embodiment, as shown in FIGS. 8 and 9, the advertisement of company A is an area indicated as “reference” (areas 801 and 901 surrounded by a broken line). The advertisement of company B is an area shown as “Right 1” (areas 802 and 902 surrounded by a broken line).

  In step S409, the CPU 201 of the information processing apparatus 102 arranges the advertisement data so that it is displayed in the display area specified in step S408.

  In step S410, the CPU 201 of the information processing apparatus 102 synthesizes the advertisement data formed in step S409 with the video acquired in step S401, and creates a video to be distributed.

In step S410, the CPU 201 of the information processing apparatus 102 displays the video created in step S410 if YES is determined in step S405, and the video acquired in step S401 if NO is determined in step S405. Deliver to the device 103.
And the process of this flowchart is complete | finished.

  FIG. 5 is an example of a data table in which a two-dimensional code ID, broadcast date and time, and advertisement data are registered in association with each other.

  The record indicated by 501 in FIG. 5 means that the advertisement of company A is displayed in the area specified by the two-dimensional code of ID: 001 between 19:00 and 22:00 on June 15, 2014. Yes.

  Similarly, the record 502 indicates that the advertisement of company B is displayed in the area specified by the two-dimensional code of ID: 002 from 19:00 to 22:00 on June 15, 2014.

  Moreover, as shown in the record 503, the area specified by the two-dimensional code with ID: 001 means that the advertisement of company X is displayed between 13:00 and 15:00 on July 20, 2014. Yes.

  In this way, by registering the broadcast date and time in association with each other, it is possible to display different advertisements depending on the time zone even in the same region. As a result, it is possible to reduce the trouble of replacing the advertisement.

  FIG. 11 is an example of a data table in which a two-dimensional code ID, a position, and advertisement data are registered in association with each other.

  For example, the advertisement of company A is displayed in the area specified by the two-dimensional code of ID: 001, the advertisement of company B is displayed on the right side, and the advertisement of company C is displayed on the right side. It means that.

  In this way, if the display area of one advertisement can be specified, the display area of other advertisements can also be specified, so that the number of two-dimensional codes for specifying the display area can be reduced. It becomes possible to reduce the trouble of the person who installs.

  FIG. 13 and FIG. 14 are image diagrams showing one frame of the video that is synthesized with the advertisement image by the information processing apparatus 102 and delivered to the display apparatus 103.

  FIG. 13 shows an image when an advertisement beside a goal in a soccer field is displayed. As shown in FIG. 13, an advertisement “ABC camera” is synthesized and displayed in an area specified by two two-dimensional codes.

FIG. 14 is an image diagram when an advertisement behind the goal in the soccer field is displayed. FIG. 14 is an image when the second embodiment is applied.

  As shown in FIG. 14, an advertisement “Company” of Company A is synthesized and displayed in an area specified by two two-dimensional codes. Further, an advertisement called “Sugureta” of company B is synthesized and displayed on the right side of “Kokunar”, and an advertisement called “Tokubetsu” of company C is displayed on the right side of the advertisement.

  It should be noted that the configuration and contents of the various data described above are not limited to this, and it goes without saying that the various data and configurations are configured according to the application and purpose.

  Further, the program in the present invention is a program for causing a computer to execute the processes of FIGS. The program in the present invention may be a program for each process in FIGS.

  As described above, a recording medium that records a program that implements the functions of the above-described embodiments is supplied to a system or apparatus, and a computer (or CPU or MPU) of the system or apparatus stores the program stored in the recording medium. It goes without saying that the object of the present invention can also be achieved by reading and executing.

  In this case, the program itself read from the recording medium realizes the novel function of the present invention, and the recording medium recording the program constitutes the present invention.

  As a recording medium for supplying the program, for example, flexible disk, hard disk, optical disk, magneto-optical disk, CD-ROM, CD-R, DVD-ROM, magnetic tape, nonvolatile memory card, ROM, EEPROM, silicon A disk or the like can be used.

  Further, by executing the program read by the computer, not only the functions of the above-described embodiments are realized, but also an OS (operating system) operating on the computer based on an instruction of the program is actually It goes without saying that a case where the function of the above-described embodiment is realized by performing part or all of the processing and the processing is included.

  Furthermore, after the program read from the recording medium is written to the memory provided in the function expansion board inserted into the computer or the function expansion unit connected to the computer, the function expansion board is based on the instructions of the program code. It goes without saying that the case where the CPU or the like provided in the function expansion unit performs part or all of the actual processing and the functions of the above-described embodiments are realized by the processing.

  The present invention may be applied to a system constituted by a plurality of devices or an apparatus constituted by a single device. Needless to say, the present invention can be applied to a case where the present invention is achieved by supplying a program to a system or apparatus. In this case, by reading a recording medium storing a program for achieving the present invention into the system or apparatus, the system or apparatus can enjoy the effects of the present invention.

  Furthermore, by downloading and reading a program for achieving the present invention from a server, database, etc. on a network using a communication program, the system or apparatus can enjoy the effects of the present invention. In addition, all the structures which combined each embodiment mentioned above and its modification are also included in this invention.

101 Imaging device 102 Information processing device 103 Display device

Claims (5)

Video receiving means for receiving video;
Two-dimensional code acquisition means for acquiring a two-dimensional code included in the video acquired by the video reception means;
Among the two-dimensional codes acquired by the two-dimensional code acquisition means, a specifying means for specifying a combination of two-dimensional codes to be a group,
A display area specifying means for specifying an area for displaying an image based on the two-dimensional code of the combination to be the group;
Synthesizing means for synthesizing the image corresponding to the group of the two-dimensional code with the video in the area specified by the display area specifying means;
A delivery means for delivering a video in which an image is synthesized by the synthesis means;
An information processing apparatus comprising: The specifying means specifies a pair of two-dimensional codes,
The information processing apparatus according to claim 1, wherein the display area specifying unit specifies a rectangle specified by an extension line of each side of the two-dimensional code specified by the specifying unit as a display area. The information processing apparatus further includes:
Storage means for storing two-dimensional code identification information, image data to be displayed in the area specified by the display area specifying means, and a time zone for displaying the advertisement in the area, in association with each other;
Display image specifying means for specifying an image to be displayed in the area according to the time zone and the current time stored in the storage means;
With
The information processing apparatus according to claim 1, wherein the combining unit combines the image specified by the display image specifying unit with the video. A video receiving step in which the video receiving means of the information processing apparatus receives the video;
The two-dimensional code acquisition unit of the information processing apparatus acquires a two-dimensional code included in the video acquired by the video reception step; and
The specifying step of the information processing apparatus specifies a combination of two-dimensional codes that form a group among the two-dimensional codes acquired by the two-dimensional code acquisition step;
A display area specifying step of specifying an area for displaying an image, based on a combination of two-dimensional codes of the group, wherein the display area specifying means of the information processing apparatus;
A synthesizing unit for synthesizing the image corresponding to the group of the two-dimensional code with the video in the area specified by the display area specifying step;
A distribution step in which the distribution unit of the information processing apparatus distributes the video in which the image is combined by the combining step;
An information processing method comprising: A program executable in the information processing apparatus,
The information processing apparatus;
Video receiving means for receiving video;
Two-dimensional code acquisition means for acquiring a two-dimensional code included in the video acquired by the acquisition means;
Among the two-dimensional codes acquired by the two-dimensional code acquisition means, a specifying means for specifying a combination of two-dimensional codes to be a group,
A display area specifying means for specifying an area for displaying an image based on the two-dimensional code of the combination to be the group;
Synthesizing means for synthesizing the image corresponding to the group of the two-dimensional code with the video in the area specified by the display area specifying means;
A program that functions as a distribution unit that distributes a video in which an image is synthesized by the synthesis unit.

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