JP2015200768A - Advertisement support system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement support system capable of improving possibility that advertisement following the desire of an advertiser is performed by a vehicle.SOLUTION: An advertisement support system includes: an advertisement support server for supporting advertisement by a vehicle and an in-vehicle management device loaded on the vehicle for generating the travel information about the vehicle. The advertisement support server includes: travel information collection means for collecting the travel information generated by the in-vehicle management device for each vehicle; condition reception means for receiving the condition of a vehicle for displaying advertisements; and vehicle selection means for selecting the vehicle for displaying the advertisements from among a plurality of vehicles. The travel information and condition include a position and time, and the vehicle selection means selects the vehicle for displaying advertisements (S187) on the basis of the past travel information collected by the travel information collection means and the condition received by the condition reception means (S186).

Description

  The present invention relates to an advertisement support system that supports advertisement by a vehicle.

  2. Description of the Related Art Conventionally, an advertisement support system that supports advertisement by a vehicle is known that displays an advertisement distributed based on the current position of the vehicle on the outside of the vehicle (see, for example, Patent Documents 1 and 2).

JP 2004-279509 A JP 2009-163126 A

  However, in the conventional advertisement support system, when the vehicle manager who manages the vehicle on which the advertisement is displayed and the advertiser who wants to display the advertisement by the vehicle managed by the vehicle manager, the advertiser Since the vehicle managed by the vehicle manager does not always travel the location where the advertiser wants to advertise, the vehicle managed by the fleet manager will place the advertisement in the location where the advertiser wants to advertise. There is a problem that it may be hardly displayed.

  Then, an object of this invention is to provide the advertisement assistance system which can improve possibility that the advertisement along with an advertiser's hope is performed by a vehicle.

  The advertisement support system of the present invention includes an advertisement support server for supporting advertisement by a vehicle, and an in-vehicle management device that is mounted on the vehicle and generates travel information of the vehicle, and the advertisement support server includes the on-vehicle A traveling information collecting unit that collects the traveling information generated by the management device for each vehicle, a condition receiving unit that receives a condition of the vehicle that displays an advertisement, and a vehicle that displays an advertisement from a plurality of the vehicles are selected. Vehicle selection means, wherein the travel information and the condition include at least one of position and time, and the vehicle selection means includes the past travel information collected by the travel information collection means, and the condition The vehicle for displaying an advertisement is selected based on the condition received by the receiving means.

  With this configuration, the advertisement support system of the present invention selects a vehicle on which an advertisement is to be displayed based on past driving information of the vehicle. Therefore, the advertisement is displayed on the selected vehicle, and thus the advertiser's desire is met. The possibility that the advertisement is performed by the vehicle can be improved.

  In the advertisement support system of the present invention, the advertisement support server includes an accident possibility collection unit that collects an accident possibility indicating the degree of possibility that the vehicle may cause a traffic accident for each vehicle, and the vehicle selection The means may select the vehicle on which the advertisement is displayed based on the accident possibility collected by the accident possibility collecting means.

  With this configuration, the advertisement support system of the present invention selects a vehicle on which an advertisement is to be displayed based on the possibility of an accident of the vehicle, so that the vehicle on which the advertisement is displayed is displayed on the selected vehicle. The possibility of causing an accident can be reduced. Therefore, the advertisement support system of the present invention can appropriately perform the advertisement by the vehicle.

  The advertisement support system according to the present invention includes a digital signage mounted on the vehicle, and the advertisement support server includes the vehicle selection means on the digital signage mounted on the vehicle selected by the vehicle selection means. An advertisement distribution means for distributing an advertisement corresponding to the condition used for selecting the vehicle according to the above may be provided.

  With this configuration, the advertisement support system of the present invention displays an appropriate advertisement on digital signage mounted on an appropriately selected vehicle, so that an advertisement by the vehicle can be appropriately performed.

  The advertisement support system of the present invention can improve the possibility that an advertisement according to an advertiser's desire is performed by the vehicle.

1 is a block diagram of an advertisement support system according to an embodiment of the present invention. It is a block diagram of the vehicle-mounted management apparatus shown in FIG. It is a block diagram of the digital signage shown in FIG. It is an external appearance perspective view of the vehicle shown in FIG. It is a block diagram of the advertisement support server shown in FIG. It is a figure which shows an example of the user information database shown in FIG. It is a figure which shows an example of the vehicle information database shown in FIG. It is a figure which shows an example of the advertisement information database shown in FIG. It is a flowchart of operation | movement of the advertisement assistance server shown in FIG. 5 in the case of registering a user. It is a flowchart of operation | movement of the advertisement assistance server shown in FIG. 5 in the case of registering a vehicle. It is a flowchart of operation | movement of the advertisement assistance server shown in FIG. 5 at the time of receiving driving information. It is a flowchart of operation | movement of the advertisement assistance server shown in FIG. 5 at the time of receiving the safe driving degree of a vehicle manager. It is a flowchart of operation | movement of the advertisement assistance server shown in FIG. 5 in the case of registering an advertisement.

  Hereinafter, an embodiment of the present invention will be described with reference to the drawings.

  First, the configuration of the advertisement support system according to the present embodiment will be described.

  FIG. 1 is a block diagram of an advertisement support system 10 according to the present embodiment.

  As shown in FIG. 1, the advertisement support system 10 includes a vehicle 20, an in-vehicle management device 30 mounted on the vehicle 20, a digital signage 40 that is mounted on the vehicle 20 as an exterior of the vehicle 20 and displays an advertisement, A computer 50 such as a PC (Personal Computer) or a smartphone used by a vehicle manager who manages the vehicle 20 such as an owner of the vehicle 20, a computer 60 such as a PC or a smartphone used by an advertiser, and the vehicle 20 And an advertisement support server 70 for supporting advertisements by.

  The vehicle manager mounts the in-vehicle management device 30 and the digital signage 40 on the vehicle 20 when he / she wants to obtain profits from the advertisement by the vehicle 20 managed by the vehicle manager.

  The in-vehicle management device 30, the computer 50, the computer 60, and the advertisement support server 70 are connected to be communicable with each other via the network 11 such as the Internet.

  The advertisement support system 10 includes a plurality of vehicles other than the vehicle 20, and each vehicle includes an in-vehicle management device similar to the in-vehicle management device 30 and a digital signage similar to the digital signage 40. For ease of explanation, only the vehicle 20, the in-vehicle management device 30 and the digital signage 40 will be described. The advertisement support system 10 includes a plurality of computers in addition to the computer 50 and the computer 60, but only the computer 50 and the computer 60 will be described for easy understanding.

  FIG. 2 is a block diagram of the in-vehicle management device 30.

  As shown in FIG. 2, the in-vehicle management device 30 includes a position detection device 31 such as a GPS (Global Positioning System) receiver that detects the position of the vehicle 20 (see FIG. 1), a clock 32 that measures time, and a network. 11 (see FIG. 1), a short distance such as a network communication unit 33, which is a network communication device that performs wireless communication with an external device, and BLUETOOTH (registered trademark) that communicates with digital signage 40 (see FIG. 1). A short-range communication unit 34 that is a communication device, a storage unit 35 that is a storage device such as an EEPROM (Electrically Erasable Programmable Read Only Memory) and HDD (Hard Disk Drive) that stores various data, and an in-vehicle management device 0 and a controller 36 for controlling the whole.

  The storage unit 35 stores authentication information 35a for authenticating the vehicle manager of the vehicle 20, a vehicle ID 35b for identifying the vehicle 20, and travel information 35c represented by the position of the vehicle 20 for each hour. Is possible. The travel information 35 c is information indicating a travel history of the vehicle 20.

  The control unit 36 includes, for example, a CPU (Central Processing Unit), a ROM (Read Only Memory) that stores programs and various data, and a RAM (Random Access Memory) that is used as a work area of the CPU. Yes. The CPU executes a program stored in the ROM or the storage unit 35.

  The control unit 36 executes a program stored in the ROM or the storage unit 35, thereby storing the storage unit based on the current time measured by the clock 32 and the current position detected by the position detection device 31. The traveling information 35c on 35 is continuously updated.

  FIG. 3 is a block diagram of the digital signage 40.

  As shown in FIG. 3, the digital signage 40 is a short-range communication device that communicates with a display unit 41 that is a display device such as electronic paper that displays various information and the in-vehicle management device 30 (see FIG. 1). A short-range communication unit 42, a storage unit 43 that is a storage device such as an EEPROM or HDD that stores various data, and a control unit 44 that controls the entire digital signage 40 are provided.

  The control unit 44 includes, for example, a CPU, a ROM that stores programs and various data, and a RAM that is used as a work area of the CPU. The CPU executes a program stored in the ROM or the storage unit 43.

  The power supply to the digital signage 40 may be performed by a thin film battery mounted on the vehicle 20 as an exterior of the vehicle 20, for example. When the display unit 41 is electronic paper, power consumption in the display unit 41 does not occur unless the display content is changed, so that the frequency of charging the battery can be suppressed.

  FIG. 4 is an external perspective view of the vehicle 20.

  As shown in FIG. 4, the display unit 41 of the digital signage 40 (see FIG. 3) is provided as an exterior of the vehicle 20. The display unit 41 may be covered with thin and light tempered glass in order to enhance resistance to weather and impact such as rain and wind.

  The display unit 41 illustrated in FIG. 4 is configured by a plurality of portions 41a, but may be configured by only one instead of the plurality of portions 41a.

  FIG. 5 is a block diagram of the advertisement support server 70.

  As shown in FIG. 5, the advertisement support server 70 includes an operation unit 71 that is an input device such as a mouse and a keyboard for inputting various operations, and a display device such as an LCD (Liquid Crystal Display) that displays various information. A display unit 72, a network communication unit 73 that is a network communication device that communicates with an external device via the network 11 (see FIG. 1), and a storage device such as an HDD that stores various data. A storage unit 74 and a control unit 75 that controls the entire advertisement support server 70 are provided. The advertisement support server 70 is configured by a computer such as a PC.

  The storage unit 74 includes a user information database 74a storing registered user information, a vehicle information database 74b storing registered vehicle information, and registered advertisement information. Is stored in an advertisement information database 74c, and a region information database 74d in which information on regions is stored.

  FIG. 6 is a diagram illustrating an example of the user information database 74a.

  As shown in FIG. 6, the user information database 74a includes “user name”, “user email address”, “user telephone number”, and “authentication information for authenticating the user”. Such information is stored for each user. The user authentication information is a combination of a user ID (hereinafter referred to as “user ID”) and a password.

  FIG. 7 is a diagram illustrating an example of the vehicle information database 74b.

  As shown in FIG. 7, the vehicle information database 74 b includes “vehicle ID (hereinafter referred to as“ vehicle ID ”)”, “vehicle number”, “vehicle type”, “user ID of vehicle manager of vehicle”. ”,“ Vehicle travel information ”,“ Accident possibility indicating the degree of possibility that the vehicle will cause a traffic accident ”,“ Advertising conditions that can be executed by the vehicle (hereinafter referred to as “advertising conditions”), etc. Is stored for each vehicle. The advertisement available conditions are conditions of convenience on the side of the vehicle manager that affects the advertisement by the vehicle, such as “region not wanting to travel by vehicle”, “type of advertisement not desired to be displayed by vehicle”, etc. . The “region not desired to travel by vehicle” is a region where advertisement by the vehicle cannot be executed because the vehicle does not travel. An example of “a type of advertisement that is not desired to be displayed by a vehicle” is an advertisement that is too flashy.

  The vehicle information database 74b includes information (hereinafter referred to as “advertised vehicle condition comparison information”) for comparison with vehicle conditions for displaying advertisements (hereinafter referred to as “advertised vehicle conditions”). . The advertisement vehicle condition comparison information includes the above-described “vehicle type”, “vehicle accident possibility”, and “vehicle advertisement possibility condition”. The information for advertising vehicle condition comparison may include information such as “desired advertising cost”.

  FIG. 8 is a diagram illustrating an example of the advertisement information database 74c.

  As shown in FIG. 8, the advertisement information database 74c includes “advertisement ID (hereinafter referred to as“ advertisement ID ”)”, “content of advertisement”, “model of vehicle desired to display advertisement”, “advertisement”. Information such as "user ID of the advertiser", "upper limit of the amount of advertising expenses", "response deadline for accepting advertisement requests", "response e-mail address for accepting advertisement requests", etc. Remembered for each advertisement. Note that the vehicle type affects the advertisement in that specifications such as the size and shape of the display unit 41 (see FIG. 4) installed in the vehicle are determined.

  The area information database 74d shown in FIG. 5 includes “information on whether or not there is a restriction on advertisement by vehicle according to regulations such as laws and regulations”, “information on the effectiveness of advertisement by vehicle”, and “information on the frequency of occurrence of traffic accidents”. ”,“ Information on road conditions such as the frequency of traffic jams for times such as month, day, time, day of the week ”,“ Information on weather conditions such as sunny, cloudy, rainy, snow, etc. for times such as month and day ” Remember every time.

  The “information on the effectiveness of advertisement by vehicle” is information that is determined in consideration of various circumstances such as whether the area is busy or where there are few high buildings. Since there is a high possibility that advertisements by vehicles will be seen by many people in areas with high traffic, it is considered that the effectiveness of advertisements by vehicles is high. In addition, in regions where there are few tall buildings, there is a high possibility that advertisements by vehicles will be seen by many people, so the effectiveness of advertisements by vehicles is considered to be high.

  Regarding "information on road conditions such as the occurrence frequency of traffic jams for times such as month, day, time, day of the week", for example, when traffic jams occur, vehicles are compared to when traffic jams do not occur It is considered that there is a high possibility that advertisements by vehicles will be seen by many people.

  Regarding “information on weather such as sunny, cloudy, rainy, snowy, etc. for the time of month, day, etc.”, for example, in the case of rain, it is considered that the advertisement by the vehicle is less visible by raindrops than in the case of sunny. It is done. In addition, in the case of rain, since the traffic is less than in the case of clear weather, it is considered that there is a low possibility that advertisements by vehicles will be seen by many people.

  The control unit 75 includes, for example, a CPU, a ROM that stores programs and various data, and a RAM that is used as a work area for the CPU. The CPU executes a program stored in the ROM or the storage unit 74.

  The control unit 75 executes a program stored in the ROM or the storage unit 74, thereby collecting the travel information generated by the in-vehicle management device 30 for each vehicle, travel information collection means 75a, and the possibility of an accident for each vehicle. Accident possibility collecting means 75b for collecting information, a condition receiving means 75c for receiving advertisement vehicle conditions, a vehicle selection means 75d for selecting a vehicle for displaying an advertisement from a plurality of vehicles, and an advertisement distribution means 75e for distributing advertisements .

  Next, the operation of the advertisement support server 70 will be described.

  First, the operation of the advertisement support server 70 when registering a user will be described.

  The vehicle manager of the vehicle 20 can request the advertisement support server 70 to register as a user of the advertisement support system 10 via the computer 50.

  When the control unit 75 of the advertisement support server 70 receives a request for registration as a user from the computer 50 via the network communication unit 73, the control unit 75 performs the operation shown in FIG.

  FIG. 9 is a flowchart of the operation of the advertisement support server 70 when a user is registered.

  As shown in FIG. 9, the control unit 75 transmits a user registration UI (User Interface) (hereinafter referred to as “user registration UI”) to the computer 50 via the network communication unit 73 (S101). ).

  Upon receiving the user registration UI from the advertisement support server 70, the computer 50 displays the received user registration UI on its display unit. Therefore, the vehicle manager of the vehicle 20 has information necessary for registration as a user of the advertisement support system 10 such as his / her name, e-mail address, and telephone number (hereinafter referred to as “user registration information”). Can be input to the computer 50 in accordance with the user registration UI. When the user registration information is input, the computer 50 transmits the input user registration information to the advertisement support server 70.

  When receiving the user registration information from the computer 50 via the network communication unit 73 (YES in S102), the control unit 75 of the advertisement support server 70 issues the authentication information (S103).

  Next, the control unit 75 registers the received user registration information in combination with the authentication information issued in S103 in the user information database 74a (S104).

  Next, the control unit 75 transmits the authentication information issued in S103 to the computer 50 via the network communication unit 73 (S105), and ends the operation shown in FIG.

  When the computer 50 receives the authentication information from the advertisement support server 70, the computer 50 displays the received authentication information on its display unit. Therefore, the vehicle manager of the vehicle 20 can recognize his / her authentication information.

  In the above, the case where the vehicle manager of the vehicle 20 registers as a user of the advertisement support system 10 via the computer 50 has been described. However, the advertiser uses the advertisement support system 10 via the computer 60. The same applies when registering as a user. That is, the advertiser uses the combination of the user registration information transmitted to the advertisement support server 70 via the computer 60 and the authentication information issued by the advertisement support server 70 as the advertisement support server 70. Can be registered in the user information database 74a, and the user's own authentication information displayed on the display unit of the computer 60 can be recognized.

  Next, the operation of the advertisement support server 70 when registering a vehicle will be described.

  The vehicle manager of the vehicle 20 can request the advertisement support server 70 to register the vehicle 20 via the computer 50.

  When receiving a request for registration of the vehicle 20 from the computer 50 via the network communication unit 73, the control unit 75 of the advertisement support server 70 executes the operation illustrated in FIG.

  FIG. 10 is a flowchart of the operation of the advertisement support server 70 when the vehicle 20 is registered.

  As shown in FIG. 10, the control unit 75 transmits a vehicle registration UI (hereinafter referred to as “vehicle registration UI”) to the computer 50 via the network communication unit 73 (S <b> 121).

  When the computer 50 receives the vehicle registration UI from the advertisement support server 70, the computer 50 displays the received vehicle registration UI on its display unit. Therefore, the vehicle manager of the vehicle 20 includes information necessary for vehicle registration (hereinafter referred to as “vehicle registration information”) such as the number of the vehicle 20, the vehicle type of the vehicle 20, and the advertisement possible conditions of the vehicle 20. The authentication information of the vehicle manager of the vehicle 20 can be input to the computer 50 according to the vehicle registration UI. When the vehicle registration information and the authentication information are input, the computer 50 transmits the input vehicle registration information and the authentication information to the advertisement support server 70.

  When receiving the vehicle registration information and the authentication information from the computer 50 via the network communication unit 73 (YES in S122), the control unit 75 of the advertisement support server 70 stores the received authentication information and the user information database 74a. Based on the stored authentication information, the vehicle manager of the vehicle 20 is authenticated (S123).

  When the authentication in S123 is successful (YES in S124), the control unit 75 issues the vehicle ID of the vehicle 20 (S125).

  Next, the control unit 75 registers the user ID in the authentication information, the vehicle ID issued in S125, and the received vehicle registration information in the vehicle information database 74b (S126).

  Next, the control unit 75 transmits the vehicle ID issued in S125 to the computer 50 via the network communication unit 73 (S127), and ends the operation shown in FIG.

  If the authentication in S123 is not successful (NO in S124), the control unit 75 ends the operation shown in FIG. 10 without executing the processes in S125 to S127.

  When the computer 50 receives the vehicle ID from the advertisement support server 70, the computer 50 displays the received vehicle ID on its display unit. Therefore, the vehicle manager of the vehicle 20 can recognize the vehicle ID of the vehicle 20, and can transmit its own authentication information and the vehicle ID of the vehicle 20 to the in-vehicle management device 30 via the computer 50. it can.

  Therefore, when the control unit 36 of the in-vehicle management device 30 receives the authentication information and the vehicle ID from the computer 50 via the network communication unit 33, the received authentication information and the vehicle ID are used as the authentication information 35a and the vehicle ID 35b, respectively. The data is stored in the storage unit 35.

  Next, the operation of the advertisement support server 70 when the travel information is received will be described.

  The control unit 36 of the in-vehicle management device 30 stores the travel information 35c on the storage unit 35 at a specific timing set in advance, such as “when the travel by the vehicle 20 is finished” or “every month”. The authentication information 35a and the vehicle ID 35b are transmitted to the advertisement support server 70 via the network communication unit 33.

  When receiving the authentication information, the vehicle ID, and the travel information from the in-vehicle management device 30 via the network communication unit 73, the control unit 75 of the advertisement support server 70 performs the operation illustrated in FIG.

  FIG. 11 is a flowchart of the operation of the advertisement support server 70 when the travel information is received.

  As shown in FIG. 11, the travel information collection means 75a of the control unit 75 determines the vehicle manager of the vehicle 20 based on the received authentication information and the authentication information stored in the user information database 74a. Authentication is performed (S141).

  When the authentication in S141 is successful (YES in S142), the travel information collection unit 75a registers the received travel information in the vehicle information database 74b as additional information of the travel information of the vehicle specified by the received vehicle ID ( S143).

  Next, the control unit 75 generates advertising vehicle condition comparison information based on the vehicle traveling information specified in the vehicle information database 74b by the received vehicle ID (S144), and the generated advertising vehicle condition comparison information is generated. Is registered in the vehicle information database 74b as information on the vehicle specified by the received vehicle ID (S145).

  In S144, the control unit 75 may generate the advertising vehicle condition comparison information based on the traveling information in the vehicle information database 74b and the information in the area information database 74d.

  For example, in S144, the accident possibility collecting unit 75b of the control unit 75 determines “ “Accident probability” may be updated according to specific rules. It should be noted that the “possibility of an accident” is improved when the vehicle frequently travels in an area where a traffic accident occurs frequently. “Possibility of accident” in the vehicle information database 74b is one piece of information for advertising vehicle condition comparison.

  In S144, the control unit 75 may extract the top three travel routes with the highest frequency of travel based on the travel information in the vehicle information database 74b, and may use the extracted travel routes as one of the advertising vehicle condition comparison information. In addition, when extracting the travel route, the control unit 75 determines whether the vehicle according to the norm such as a law based on the “information on whether or not there is a restriction on the advertisement by the car according to the norm such as a law” in the regional information database 74d. Routes that have restrictions on advertisements by may be excluded. Further, the number of travel routes extracted by the control unit 75 may not be three.

  In S144, the control unit 75 may determine, for each travel route, a day of the week that travels the extracted travel route as described above, and may use the determined day of the week as one of the advertising vehicle condition comparison information. In S144, the control unit 75 determines, for each travel route, whether the frequency of traveling on the travel route extracted as described above is higher on weekdays or holidays, and the determination result is 1 in the advertising vehicle condition comparison information. It's okay.

  Note that what is extracted by the control unit 75 may be a travel region, not a travel route.

  In S144, the control unit 75 may identify a place where the vehicle is frequently parked based on the travel information in the vehicle information database 74b, and the identified place may be used as one of the advertising vehicle condition comparison information. This is because the advertisement by the vehicle may be noticeable depending on the parking place.

  When the process of S145 is completed or the authentication in S141 is not successful (NO in S142), the control unit 75 ends the operation illustrated in FIG.

  Next, the operation of the advertisement support server 70 when the safe driving degree of the vehicle manager of the vehicle 20 is received will be described.

  The control unit 75 of the advertisement support server 70 determines the safe driving degree of the vehicle manager of the vehicle 20 together with the user ID of the vehicle manager of the vehicle 20 from a computer (not shown) of the insurance company via the network communication unit 73. When received, the operation shown in FIG. 12 is executed.

  FIG. 12 is a flowchart of the operation of the advertisement support server 70 when the safe driving degree of the vehicle manager of the vehicle 20 is received.

  As shown in FIG. 12, the accident possibility collecting means 75b of the control unit 75 specifies the “accident possibility” associated with the received user ID in the vehicle information database 74b based on the received safe driving degree. (S161), and the operation shown in FIG.

  In the above, as a method of updating the “accident probability” in the vehicle information database 74b by the accident possibility collecting means 75b, the traveling information in the vehicle information database 74b and the “frequency of occurrence of traffic accidents” in the regional information database 74d are described. The method based on "information" and the method based on the safe driving degree of the vehicle manager of the vehicle 20 are demonstrated. However, other methods may be adopted as a method for updating the “possibility of accident”. For example, the accident possibility collecting unit 75b can increase the “accident possibility” by notifying the in-vehicle management device 30 that the display unit 41 of the digital signage 40 is detected to be damaged. This is because when the vehicle 20 causes a traffic accident, there is a high possibility that the display unit 41 of the digital signage 40 will be damaged.

  Next, the operation of the advertisement support server 70 when registering an advertisement will be described.

  The advertiser can request the advertisement support server 70 for the advertisement by the vehicle via the computer 60.

  When the control unit 75 of the advertisement support server 70 receives a request for an advertisement from the vehicle via the network communication unit 73 from the computer 60, the control unit 75 performs the operation shown in FIG.

  FIG. 13 is a flowchart of the operation of the advertisement support server 70 when registering an advertisement.

  As shown in FIG. 13, the condition receiving means 75 c of the control unit 75 transmits an advertisement registration UI (hereinafter referred to as “advertisement registration UI”) to the computer 60 via the network communication unit 73 (S <b> 181). .

  Upon receiving the advertisement registration UI from the advertisement support server 70, the computer 60 displays the received advertisement registration UI on its display unit. Therefore, the advertiser must select “contents of advertisement”, “model of vehicle for which advertisement is desired to be displayed”, “maximum amount of advertising expenses”, “response deadline for acceptance of advertisement request”, “advertisement” Information necessary for registration of the advertisement (hereinafter referred to as “advertising registration information”) and the authentication information of the advertiser according to the advertising registration UI. It can be input to the computer 60. When the advertisement registration information and the authentication information are input, the computer 60 transmits the input advertisement registration information and authentication information to the advertisement support server 70.

  The advertisement registration information includes advertisement vehicle conditions. The advertising vehicle conditions include “advertising content”, “vehicle type of vehicle desired to display advertisement”, and “upper limit of advertising cost”. The advertising vehicle conditions may include conditions such as “a region where an advertisement by a vehicle is desired”, “a time when an advertisement by a vehicle such as a date, time, and day of the week is desired”, “a possibility of an accident”, and the like.

  When receiving the advertisement registration information and the authentication information from the computer 60 via the network communication unit 73 (YES in S182), the condition receiving unit 75c stores the received authentication information and the user information database 74a. The advertiser is authenticated based on the authentication information (S183).

  If the authentication in S183 is successful (YES in S184), the condition receiving means 75c issues an advertisement ID (S185).

  Next, the condition receiving means 75c registers the user ID in the authentication information, the advertisement ID issued in S185, and the received advertisement registration information in the advertisement information database 74c (S186).

  Next, the vehicle selection means 75d of the control unit 75 compares the advertised vehicle condition comparison information in the vehicle information database 74b with the advertised vehicle condition registered in the advertised information database 74c in S186, and the degree of conformity to the advertised vehicle condition. Is selected as the vehicle for which the advertisement is to be displayed (S187).

  Next, the vehicle selection means 75d transmits the information on the vehicle selected in S187 to the computer 60 via the network communication unit 73 (S188).

  Next, the vehicle selection means 75d transmits advertisement information to the e-mail address of the vehicle manager of the vehicle selected in S187 (S189), and ends the operation shown in FIG. The vehicle selection means 75d specifies the user ID of the vehicle administrator based on the vehicle information database 74b, and then uses the e-mail address associated with the specified user ID in the user information database 74a as the vehicle administrator. Can be specified as an e-mail address.

  If the authentication in S183 is not successful (NO in S184), the control unit 75 ends the operation shown in FIG. 13 without executing the processes in S185 to S189.

  When the advertisement distribution means 75e of the advertisement support server 70 receives an acceptance message from both the advertiser successfully authenticated in S183 and the vehicle manager of the vehicle selected in S187 via the network communication unit 73, the process proceeds to S187. The advertisement registered in the advertisement information database 74c in S186 is distributed to the in-vehicle management device mounted on the vehicle selected in step S186. Therefore, the digital signage mounted on the vehicle on which the in-vehicle management device to which the advertisement is distributed from the advertisement support server 70 displays the advertisement received from the in-vehicle management device by short-range communication.

  Note that the advertisement support server 70 may have a function of acting as a proxy for settlement of advertisement costs between the advertiser and the vehicle manager of the vehicle displaying the advertisement.

  As described above, the advertisement support system 10 selects a vehicle on which an advertisement is displayed based on the advertisement vehicle condition comparison information generated in S144 based on the past travel information of the vehicle collected in S143 ( S187). In other words, the advertisement support system 10 identifies a vehicle that is likely to travel in a place where the advertising effect desired by the advertiser is high for the advertisement that the advertiser desires to issue in a time when the advertising effect is high. can do. Therefore, the advertisement support system 10 can improve the possibility that the advertisement according to the advertiser's desire is performed by the vehicle by displaying the advertisement on the vehicle selected in S187.

  Note that the selection of the vehicle for displaying the advertisement (S187) may not be the selection of the vehicle equipped with the digital signage. That is, the advertisement support system 10 can also select a vehicle candidate on which digital signage is to be mounted in order to display an advertisement based on past travel information of the vehicle.

  In the case where the film on which the advertisement is printed is mounted on the vehicle as the exterior of the vehicle, when the advertisement by the vehicle is changed, the film on which the new advertisement is printed is mounted on the vehicle as the exterior of the vehicle. There is a need. However, once the digital signage is installed in the vehicle, the advertisement support system 10 changes the advertisement by the vehicle only by updating the advertisement distributed from the advertisement support system to the in-vehicle management device. Therefore, the advertisement support system 10 can reduce the work cost and the work time when the advertisement is changed as compared with the configuration in which the film on which the advertisement is printed is mounted on the vehicle as the exterior of the vehicle.

  Since the advertisement support system 10 selects a vehicle on which an advertisement is displayed based on the possibility of an accident of the vehicle, a vehicle with a low possibility of an accident can be selected. The advertisement support system 10 can reduce the possibility that the vehicle on which the advertisement is displayed causes an accident by displaying the advertisement on the vehicle with a low possibility of an accident. If the vehicle on which the advertisement is displayed does not cause an accident, the advertisement by the vehicle can be executed stably. Therefore, the advertisement support system 10 can appropriately perform the advertisement by the vehicle.

  The advertisement support server 70 distributes the advertisement corresponding to the advertisement vehicle condition used for the selection in S187 to the digital signage mounted on the vehicle selected in S187. Therefore, since the advertisement support system 10 displays an appropriate advertisement on the digital signage mounted on the appropriately selected vehicle, the advertisement by the vehicle can be appropriately performed.

  In the above, the travel information includes both the position and the time. However, the travel information may include only the position, or the travel information may include only the time. Also good.

DESCRIPTION OF SYMBOLS 10 Advertisement support system 20 Vehicle 30 Car-mounted management apparatus 35c Travel information 40 Digital signage 70 Advertisement support server 75a Travel information collection means 75b Accident possibility collection means 75c Condition reception means 75d Vehicle selection means 75e Advertisement distribution means

Claims (3)

An advertisement support server for supporting advertisement by vehicle;
An in-vehicle management device mounted on the vehicle and generating travel information of the vehicle,
The advertisement support server includes:
Travel information collecting means for collecting the travel information generated by the in-vehicle management device for each vehicle;
Condition accepting means for accepting a condition of the vehicle for displaying an advertisement;
Vehicle selection means for selecting the vehicle for displaying an advertisement from a plurality of the vehicles,
The travel information and the condition include at least one of a position and a time,
The vehicle selection means selects the vehicle on which an advertisement is to be displayed based on the past travel information collected by the travel information collection means and the condition received by the condition reception means. Advertising support system. The advertisement support server includes an accident possibility collecting unit that collects an accident possibility indicating the degree of possibility that the vehicle may cause a traffic accident for each vehicle,
The advertisement support system according to claim 1, wherein the vehicle selection unit selects the vehicle on which an advertisement is displayed based on the accident possibility collected by the accident possibility collection unit. With digital signage mounted on the vehicle,
The advertisement support server distributes an advertisement corresponding to the condition used for selecting the vehicle by the vehicle selecting means to the digital signage mounted on the vehicle selected by the vehicle selecting means. The advertisement support system according to claim 1 or 2, further comprising:

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