JP2015179462A - Information provision device, information provision method, and information provision program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information provision device, information provision method, and information provision program, which improve convenience for search users.SOLUTION: An information provision device according to an embodiment includes a store information acquisition unit, store-visit history acquisition unit, and search result transmission unit. The store information acquisition unit acquires information on stores corresponding to a search query transmitted from a terminal device. The store-visit history acquisition unit acquires store-visit history of a user of the terminal device for each of the store. The search result transmission unit transmits search result information comprising store-visit information corresponding to the store-visit histories and store information associated therewith.

Description

  The present invention relates to an information providing apparatus, an information providing method, and an information providing program.

  2. Description of the Related Art Conventionally, there is known an information providing device that provides a user with information on a store near a user's current position among stores that provide a product or service designated by the user.

  For example, the information providing apparatus described in Patent Literature 1 stores information on the location of a store and information on products sold in the store in a database. When the information providing device receives data specifying the product from the terminal device, the information providing device searches for a store that is within a predetermined range from the current position of the terminal device and sells the product corresponding to the data specifying the product, Information on the specific product in each searched store is provided to the terminal device.

JP 2001-312507 A

  Conventional information providing devices can provide stores that provide products or services desired by the user as search results. However, for example, it is not always appropriate when searching for stores that the user has visited. There was a case that was not a good search result.

  The present application has been made in view of the above, and an object thereof is to provide an information providing apparatus, an information providing method, and an information providing program capable of improving the convenience of a search user.

  The information providing apparatus according to the present application includes a store information acquisition unit, a store visit history acquisition unit, and a search result transmission unit. The store information acquisition unit acquires store information corresponding to a search query transmitted from the terminal device. The said store visit history acquisition part acquires the store visit history to the said store of the user of the said terminal device. The search result transmission unit transmits information on a search result in which store visit information corresponding to the store visit history is associated with the store information to the terminal device.

  According to one aspect of the embodiment, it is possible to provide an information providing apparatus, an information providing method, and an information providing program that can improve the convenience of a search user.

FIG. 1 is an explanatory diagram of an information providing method according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the information providing apparatus according to the embodiment. FIG. 3 is a flowchart illustrating an example of the search process. FIG. 4 is a diagram illustrating an example of the store information table. FIG. 5 is a diagram illustrating an example of the user information table. FIG. 6 is a diagram illustrating an example of a search result page. FIG. 7A is a diagram illustrating an example of a store visit information display button when the store visit information is the visited store information. FIG. 7B is a diagram illustrating an example of a store visit information display button when the store visit information is unvisited store information. FIG. 8 is a diagram illustrating an example of a coupon page. FIG. 9 is a flowchart illustrating an example of the store visit history update process. FIG. 10 is a flowchart illustrating an example of the display change process. FIG. 11 is a diagram illustrating an example of the display setting information table. FIG. 12 is a flowchart illustrating an example of the user information providing process. FIG. 13 is a diagram illustrating an example of a hardware configuration of a computer that executes a program.

  Hereinafter, embodiments of an information providing apparatus, an information providing method, and an information providing program according to the present application will be described in detail with reference to the drawings. In addition, the information providing apparatus, the information providing method, and the information providing program according to the present application are not limited by this embodiment.

[1. Information provision method]
FIG. 1 is an explanatory diagram of an information providing method according to the embodiment. In the present embodiment, the information providing method is executed by the information providing apparatus. Hereinafter, an information providing method according to the present embodiment will be described with reference to FIG.

  The information providing apparatus according to the present embodiment stores information on a plurality of stores, and provides the terminal apparatus with store information in response to a request from a terminal device user (hereinafter sometimes referred to as a terminal user). To do. Thereby, the user of the terminal device can know store information.

  For example, it is assumed that the terminal user wants to find a store that provides “Yakiniku” in “Tokyo”. In this case, the terminal user operates the terminal device to transmit a search query using “Tokyo” and “Yakiniku” as search keywords from the terminal device to the information providing device (step S1).

  When the information providing device acquires the information of the search query transmitted from the terminal device, the information providing device searches the store information corresponding to the search query (step S2), and transmits the search result to the terminal device (step S3). Thereby, the terminal user can know the information of the store that provides “Yakiniku” in “Tokyo”.

  Store information corresponding to the terminal user's store visit history is added to the information of each store included in the search results, and the terminal user has visited the store based on the store visit information. Can be grasped. The store visit information corresponding to the store where the terminal user has not visited the store is unvisited store information, and the store visit information corresponding to the store where the terminal user has visited the store is store visited information.

  For example, in the example shown in FIG. 1, the character information “Ikuyo!” Is displayed on the terminal device as unvisited store information, and the character information “I will go!” Is displayed on the terminal device as the visited information. The The search result transmitted from the information providing apparatus in step S3 indicates that the terminal user has not visited the store A.

  The store visit information is displayed on, for example, a GUI (Graphical User Interface) button, and the button is associated with link information for changing information displayed on the terminal device to coupon information. The coupon information is information indicating a coupon used at a store. Hereinafter, a button indicating that the store has not been visited is referred to as a “store not yet visited button”, and a button indicating that the store has been visited is referred to as a “visited button”.

  When the terminal user operates the terminal device and selects the unvisited store button, coupon information and a map of the store A are displayed on the terminal device (step S4). The terminal user can visit the store A and present the coupon information displayed on the terminal device to, for example, the store clerk of the store A (step S5), thereby receiving goods and services at a discounted price.

  The coupon information includes an image of a barcode (for example, a two-dimensional barcode), and the store clerk of the store A reads the image of the barcode with the store apparatus. For example, the barcode image is obtained by encoding information including the user ID and the store ID of the terminal user, and the store apparatus decodes the barcode image and includes the user ID and the store ID. And the acquired information is transmitted to the information providing apparatus as store visit information (step S6). The information providing device acquires store visit information from the store device, and updates the store visit history of the terminal user based on the store visit information (step S7).

  Thereafter, when the terminal user operates the terminal device and transmits a search query using “Tokyo” and “yaki” as a search keyword from the terminal device to the information providing device (step S8), the information providing device performs the search. Store information corresponding to the query is searched (step S9), and the search result is transmitted to the terminal device (step S10).

  When transmitting the search result, the information providing device adds information on each store included in the search result based on the terminal user's store visit history. Since the terminal user has visited the store A, the store visit information is added to the store information of the store A as the store visit information. Thereby, the terminal user can know the store which has visited the store among the stores searched by the search query.

  The terminal user often forgets a store that has been visited, and may lose the opportunity to visit the store if he / she remembers it. For this reason, every time an attempt is made to store information on a store that the user wants to go to again in the terminal device, the store information stored in the terminal device may be called up every time an attempt is made to remember the store.

  When only the store name is stored in the terminal device as the store information, the terminal user may not be able to remember what product or service the store name provides. Therefore, in order to accurately determine whether or not to go to the store, it is necessary for the terminal user to input to the terminal device not only the store name but also the store type and area information.

  On the other hand, the information providing apparatus according to the present embodiment presents information on a plurality of stores that meets the conditions specified by the terminal user to the terminal user when examining the type of the terminal user wants to go and stores in the region. Information corresponding to the terminal user visit history is also added. Therefore, the terminal user can know the store that the terminal user has visited while checking the type of the terminal user wants to go and the store in the area.

[2. Configuration example of information providing apparatus]
FIG. 2 is a diagram illustrating a configuration example of the information providing apparatus according to the embodiment. As shown in FIG. 2, the information providing apparatus 1 according to the embodiment is connected to a communication network 5.

  A plurality of terminal devices 2 and a plurality of store devices 3 are connected to the communication network 5, and the information providing device 1 can communicate with the terminal devices 2 and the store devices 3. The communication network 5 is, for example, a WAN (Wide Area Network) such as the Internet, and the connection form may be wireless or wired.

  For example, when the communication network 5 is the Internet or the like, information provided from the information providing apparatus 1 to the terminal apparatus 2 is a web page (hereinafter simply referred to as a page) defined in a markup language such as HTML (HyperText Markup Language). Described). In the following description, it is assumed that the communication network 5 is the Internet or the like, but the communication network 5 is not limited to the Internet or the like.

  The terminal device 2 is a device having a communication function and a browser function, such as a personal computer, a smartphone, and a game machine. A user of the terminal device 2 (hereinafter referred to as a terminal user) can use a search service provided by the information providing device 1 via the communication network 5 by operating the terminal device 2.

  The store apparatus 3 is, for example, a personal computer or a POS server having a communication function. Note that the store apparatus 3 may be an apparatus that can provide information on the products sold in the store to the information providing apparatus 1, and may not be an apparatus of the store operator.

  As described above, the information providing apparatus 1 is an apparatus that provides a search service. The information providing apparatus 1 includes a communication unit 10, a storage unit 11, and a control unit 12.

  The communication unit 10 is, for example, an interface such as a NIC (Network Interface Card) that communicates with a device that is communicably connected to the communication network 5. The control unit 12 transmits and receives various types of information between the terminal device 2 and the store apparatus 3 via the communication unit 10.

  The storage unit 11 includes a store information storage unit 20, a user information storage unit 21, and a setting information storage unit 22. The storage unit 11 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk.

  The control unit 12 is configured such that, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like stores various programs (corresponding to an example of the information providing program) stored in the storage device inside the information providing device 1 in the RAM. This is realized by being executed as a work area. The control unit 12 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  The control unit 12 includes a search query reception unit 30, a store information acquisition unit 31, a store visit history acquisition unit 32, a search result generation unit 33, a search result transmission unit 34, a store visit history update unit 35, and a display change unit. 36 and a user information providing unit 37, and realize or execute the functions and operations of information processing described below. The internal configuration of the control unit 12 is not limited to the configuration illustrated in FIG. 2, and may be another configuration as long as the information processing described later is performed.

  The information providing apparatus 1 configured as described above executes a search process, a visit history update process, a display change process, and a user information provision process. Hereinafter, these processes will be specifically described.

[2.1. Search process]
The search process is executed by the search query reception unit 30, the store information acquisition unit 31, the store visit history acquisition unit 32, the search result generation unit 33, and the search result transmission unit 34. FIG. 3 is a flowchart showing an example of the search process. This search process is repeated by the search query receiving unit 30, the store information acquiring unit 31, the store visit history acquiring unit 32, the search result generating unit 33, and the search result transmitting unit 34. Executed.

  As illustrated in FIG. 3, the search query receiving unit 30 determines whether a search query transmitted from the terminal device 2 to the information providing device 1 has been received via the communication unit 10 (step S20). When it is determined that the search query receiving unit 30 has received the search query (step S20; Yes), the store information acquiring unit 31 is set in the store information table based on the information of the search query acquired by the search query receiving unit 30. The store information corresponding to the search query is identified from the store information (step S21).

  FIG. 4 is a diagram illustrating an example of a store information table stored in the store information storage unit 20. The store information table 61 shown in FIG. 4 includes information such as “store ID”, “store name”, “store type”, “store position”, “title”, “content”, and “URL”. Are associated with each other.

  “Store ID” is identification information assigned to each store, and is assigned by the search query receiving unit 30. Such a store ID may be used, for example, for log-in to a search service provided by the information providing apparatus 1 in addition to the store identification.

  “Store name” is information indicating the name of the store. “Store type” is information indicating the type of store. “Store location” is information indicating the location of the store and is, for example, the latitude and longitude of the store, but may be the store address.

  “Title”, “content”, and “URL” are store information used in the search results. “Title” is used as a headline for each store hit in the search, and “content” is used as a snippet. “URL” is a URL (Uniform Resource Locator) of a store page. For example, when the terminal user selects a title, the control unit of the terminal device 2 can access the URL of the store page in the search result. Is set.

  The store information acquisition unit 31 uses, for example, the words set in the store information table 61 and included in the store type, store position, title, content, and the like as an index to store corresponding to the search keyword of the search query (hereinafter referred to as search-compatible store). Information).

  Returning to FIG. 3, the description of the search process will be continued. The store visit history acquiring unit 32 acquires the terminal user store visit history for the search-compatible store from the user information table (step S22). For example, the store visit history acquisition unit 32 acquires the store visit history of the terminal user from the store ID of the store corresponding to the search and the user ID included in the search query.

  FIG. 5 is a diagram illustrating an example of a user information table stored in the user information storage unit 21. The user information table 62 shown in FIG. 5 includes information such as “user ID”, “sex”, “age”, “address”, “terminal used”, and “store visited”, and these information are associated with each other. ing.

  “User ID” is identification information for identifying a terminal user. Such a user ID corresponds to, for example, user identification information set in an HTTP cookie (HyperText Transfer Protocol Cookie) transmitted / received between the terminal device 2 and the information providing device 1. The user ID is not limited to the HTTP cookie as long as the terminal user can be identified.

  “Gender”, “age” and “address” are the gender, age and address of the terminal user. “Used terminal” is information of the terminal device 2 used by the terminal user, for example, information indicating the type of the terminal device 2.

  The “visit store” includes store ID, store date and time, and store point information of the store where the terminal user has visited. In the user information table 62 shown in FIG. 5, for example, it is shown that the terminal user with the user ID “U1” visited the store with the store ID “SH1” on February 25, 2014, and one store visit point was given. It is.

  When the store visit history information corresponding to the user ID of the user of the terminal device 2 that has transmitted the search query includes the store ID of the search-compatible store, the store visit history acquisition unit 32 sets the store user to the search-compatible store. It is determined that the customer has visited the store (step S23).

  For example, assume that the user information table 62 is in the state shown in FIG. In this case, the store visit history acquisition unit 32 determines that the terminal user with the user ID “U1” has visited the store corresponding to the search with the store ID “SH1”, and the terminal user with the user ID “U3” has the store ID “SH1”. It is determined that the store does not visit a search-compatible store.

  It is also possible to set the terminal user visit history information in the store information table 61 without setting the terminal user visit history information in the user information table 62. In this case, in the store information table 61, information such as a user ID, a store visit date and a store visit point, and the like are set as store visit history information in association with the store ID. Based on such information, the store visit history acquisition unit 32 can determine that the terminal user has visited the store corresponding to the search.

  The store visit history acquisition unit 32 determines whether or not the store visit condition is included in the search query (step S24). If it is determined that the store visit condition is not included in the search query (step S24; No), the store visit history acquisition unit 32 acquires a predetermined number of pieces of search-compatible store information from the store information table 61 (step S25).

  On the other hand, when it is determined that the store visit condition is included in the search query (step S24; Yes), the store visit history acquisition unit 32 performs a search according to the store visit condition based on the store visit information set in the user information table 62. Only a predetermined number of corresponding store information is acquired (step S26). The store visit conditions are, for example, whether or not the terminal user has visited the store, the store visit timing, and the like.

  When the store visit condition is that the terminal user has visited the store, the store visit history acquisition unit 32 stores, from the store information table 61, a predetermined number of pieces of information on the search-compatible store that the terminal user has visited. Just get. In addition, when it is a store visit condition that the terminal user visits the store up to one year ago, the store visit history acquisition unit 32 stores the information of the search-enabled stores whose terminal user visits the store up to one year ago in the store information table. A predetermined number of pieces are obtained from 61.

  After the processes of steps S25 and S26 are completed, the search result generation unit 33 generates a search result in which the store visit information corresponding to the store visit history is associated with the search-supported store information (step S27). The search result generation unit 33 generates, for example, a search result page that displays search result information.

(Search results page)
FIG. 6 is a diagram illustrating an example of a search result page displayed on the display unit of the terminal device 2. In the search result page 80 shown in FIG. 6, store information 81 a to 81 c is sequentially arranged in the vertical direction. The store information 81a to 81c illustrated in FIG. 6 includes search-enabled store titles 87a to 87c and snippets 88a to 88c, respectively.

  The titles 87 a to 87 c and the snippets 88 a to 88 c are generated by the search result generation unit 33 based on the title and contents set in the store information table 61. Further, URLs are associated with the titles 87a to 87c.

  When the terminal user selects the titles 87 a to 87 c by operating the terminal device 2, the control unit of the terminal device 2 sends information on pages associated with the titles 87 a to 87 c from a server connected to the communication network 5. Acquire and display the acquired page information on the display unit.

  In addition, in the search result page 80 shown in FIG. 6, store visit information display buttons 83a to 83c (hereinafter may be collectively referred to as store visit information display buttons 83) are arranged at positions corresponding to the store information 81a to 81c, respectively. Is done. The store visit information display button 83 is, for example, a GUI, and store visit information is displayed on the store visit information display button 83.

  FIG. 7A is a diagram illustrating an example of the store visit information display button 83a when the store visit information is the visited store information. As shown in FIG. 7A, store type information 90, store visit information 91, and store visit point information 92 are set in the store visit information display button 83a.

  The store type information 90 is image information corresponding to the store type of the search-compatible store, whereby the terminal user can intuitively grasp the store type. The store type information 90 may be character information instead of image information.

  The visited information 91 is text information “I will go again!”, And is information that indicates that the terminal user has visited the search-compatible store in the past. The store visit information 91 may be graphic information indicating that the store has been visited instead of text information.

  The store visit point information 92 is a store visit point given to the terminal user by the search corresponding store. Such a store visit point is a point given to the terminal user every time the terminal user visits the search-compatible store. The terminal user can grasp the number of visits to the search-compatible store from the store visit point information 92. In addition, it can replace with a store visit point and can also display the information of the stamp card of a corresponding store, for example.

  FIG. 7B is a diagram illustrating an example of the store visit information display button 83c when the store visit information is unvisited store information. As shown in FIG. 7B, store type information 90, store non-information 93, and coupon summary information 94 are set in the store visit information display button 83c.

  The unvisited store information 93 is text information “Ikuyo!”, And is information that indicates that the terminal user has never visited the store corresponding to the search. The store non-information 93 may be graphic information indicating that the store has not been visited, rather than text information.

  The coupon summary information 94 is information indicating a summary of coupon information used in the search-compatible store, and in the example illustrated in FIG. 7B, it indicates that a discount corresponding to 200 points can be received. The coupon summary information 94 may be information indicating a discount amount, not a point relative to the amount. Further, the coupon summary information 94 may be information indicating a target product or target service of the coupon information.

  In this way, the information on the store corresponding to the search that the terminal user has visited has been displayed in association with the information 91 indicating that the store has been visited, as shown in FIG. 7A. As shown in FIG. 7B, the store information that is not yet visited 93 is displayed in association with the information. Accordingly, the terminal user can easily grasp whether or not the search result page 80 has visited the store for each of the plurality of search-compatible stores.

  The store visit information display button 83 is associated with the URL of a coupon page for displaying coupon information. When the user of the terminal device 2 selects the store visit information display button 83 by operating the terminal device, the control unit of the terminal device 2 is a device corresponding to the URL based on the URL associated with the store visit information display button 83. A coupon page is acquired from the information providing device 1 or another server device via the communication network 5.

(Coupon page)
FIG. 8 is a diagram illustrating an example of a coupon page. The coupon page 84 shown in FIG. 8 displays information 95 indicating the contents of the coupon, barcode information 96 and a comment input field 97. The barcode information 96 is information obtained by encoding information such as a user ID, a store ID, and discount contents.

  The comment input column 97 is a column in which the terminal user inputs a comment to the store corresponding to the coupon information, and for example, information such as the store visit date and the number of customers can be input. Information input to the comment input field 97 is transmitted from the terminal device 2 to the information providing device 1 and provided from the information providing device 1 to the store device 3.

  As described above, the control unit 12 of the information providing apparatus 1 acquires store information corresponding to the search query transmitted from the terminal device 2 from the storage unit 11 in the search process, and also stores information on the terminal user's store. The store visit history is acquired from the storage unit 11. And the control part 12 transmits the information of the search result which matched store visit information according to store visit history with the store information to a terminal device.

  Thereby, the terminal user can know, for example, the store that the terminal user has been to, while checking the type of the terminal user wants to go and the local store. In addition, for the store side, it is possible to attract attention to terminal users who have visited the store in the past, and it is possible to increase the chances of revisiting the store, so that it is possible to improve recognition and increase sales. .

[2.2. Visit history update processing]
The store visit history update process is executed by the store visit history update unit 35. FIG. 9 is a flowchart showing an example of the store visit history update process. The search process is repeatedly executed by the store visit history update unit 35.

  As shown in FIG. 9, the store visit history update unit 35 determines whether store visit information has been acquired (step S30). The store visit information is, for example, information transmitted from the store apparatus 3 and includes information such as a user ID, store ID, store visit date and time.

  The control unit of the store apparatus 3 acquires the user ID and the store ID, for example, by reading and decoding the barcode information 96 of the coupon page (see FIG. 8). The control unit of the store apparatus 3 uses the date and time when the user ID or store ID is acquired as the store visit date and time, and transmits the acquired user ID and store ID, store visit date and time, and information including the store visit point to the information providing device 1 as store visit information. To do.

  In addition, the store apparatus 3 can also detect a terminal user visit without determining based on coupon information. For example, when the terminal device 2 has a wireless communication unit that transmits the user ID of the terminal user, the store device 3 acquires the user ID transmitted from the terminal device 2, and the date and time when the user ID is acquired as the store visit date and time. To do. The control unit of the store apparatus 3 transmits the store visit information including the store ID stored in the internal storage unit, the user ID, the store date and time, and the store visit point to the information providing apparatus 1.

  In addition, when the terminal device 2 has a position detection function, the store visit history update unit 35 can also determine the terminal user's store visit based on the position information detected by the terminal device 2. For example, the store visit history update unit 35 may detect the store visit by acquiring the location information detected by the terminal device 2 and comparing the store location set in the store information table 61 with the location information of the terminal device 2. it can. Note that the position detection function of the terminal device 2 is, for example, a GPS (Global Positioning System) function.

  If it is determined in step S30 that the store visit information has been acquired (step S30; Yes), the store visit history update unit 35 updates the user information table 62 (step S31). Specifically, the store visit history updating unit 35 sets the store ID, the store visit date and the store visit point included in the store visit information in the “store store” corresponding to the user ID included in the store visit information in the user information table 62. .

[2.3. Display change processing]
The display change process is executed by the display change unit 36. FIG. 10 is a flowchart showing an example of the display change process. The display change process is repeatedly executed by the display change unit 36.

  As illustrated in FIG. 10, the display change unit 36 determines whether a display change request transmitted from the store apparatus 3 to the information providing apparatus 1 is received via the communication unit 10 (Step S <b> 40). If it determines with having received the display change request (step S40; Yes), the display change part 36 will update the display setting information table 63 based on the information of the acquired display change request (step S41). The search result generation unit 33 generates a search result associated with the information of the search-compatible store with the store visit information having the display content corresponding to the information set in the display setting information table 63.

  FIG. 11 is a diagram illustrating an example of the display setting information table stored in the setting information storage unit 22. The display setting information table 63 illustrated in FIG. 11 includes information such as “store ID”, “related store”, “display contents”, and “display change”, and these pieces of information are associated with each other.

  “Store ID” is the same as the store ID shown in FIG. The “related store” is, for example, information on affiliated stores. In the example illustrated in FIG. 11, the store with the store ID “SH1” is a store related to the store with the store ID “SH5”.

  When the terminal user has visited the “related store”, the control unit 12 displays the search result information in which the store visit information is associated with the store information, even if the terminal user has not visited the search compatible store. Can be sent to.

  For example, it is assumed that the terminal user has visited the store with the store ID “SH5” in the state where the display setting information table 63 is shown in FIG. 11, but has not visited the store with the store ID “SH1”. In this case, when the store with the store ID “SH1” is a search-compatible store, the store history acquisition unit 32 stores the store with the store ID “SH1” in relation to a store (hereinafter, referred to as a store where the terminal user has visited). (It is described as a store-related store).

  When the search corresponding store is a store visit related store, the search result generating unit 33 generates a search result in which the store visit information for the store related store is associated with the information of the search compatible store. The store visit information for store related stores is, for example, display information such as “I went to an affiliated store!”.

  “Display contents” is the display contents of the store visit information. In the example shown in FIG. 11, the default display information is set for the store IDs “SH1” and “SH3”, and the store ID “SH2” is set. Thus, “graphic information B1, B2” is set. As for the display of the store visit information corresponding to the store IDs “SH1” and “SH3” for which the default display information is set, for example, as shown in FIG. As shown in FIG. 7B as “unknown”, “Ikuyo!” Is displayed.

  On the other hand, the display content corresponding to the store ID “SH2” is changed from “default” to “graphic information B1, B2” by the display change request. Therefore, the display of the store visit information corresponding to the store ID “SH2” displays the image of “graphic information B1” as the visited information, and the image of “graphic information B2” as the unvisited information.

  “Display change” includes information of “elapsed time” and “visit frequency”. The “elapsed time” is information indicating whether or not to change the display form of the store visit information according to the elapsed time from the store visit date and time. When the “elapsed time” is set to “present”, the display of the store visit information is changed when a predetermined time (for example, one month) has elapsed since the terminal user corresponding to the search query has visited the store. For example, the display of store visit information is enlarged, the color is made conspicuous, the font is changed, and the like. The predetermined time can be changed by a display change request from the store apparatus 3.

  “Store visit frequency” is information indicating whether or not to change the display form of the store visit information according to the store visit frequency. When the “visit frequency” is set to “present”, the display of the visit information is changed when the terminal user visits the store corresponding to the search query has a predetermined frequency (for example, one month / time). For example, the display of store visit information is enlarged, the color is made conspicuous, the font is changed, and the like. The predetermined frequency can be changed by a display change request from the store apparatus 3.

  Thus, since the display change part 36 can change the display of store visit information according to the display change request | requirement of the store apparatus 3, for example, the store visit display according to the request | requirement of the store side can be performed.

[2.4. User information provision processing]
The user information provision process is executed by the user information provision unit 37. FIG. 12 is a flowchart illustrating an example of the user information providing process. The user information providing process is repeatedly executed by the user information providing unit 37.

  As shown in FIG. 12, the user information providing unit 37 determines whether or not the information providing timing has come (step S50). The information provision timing is set for each store set in the store information table 61, for example.

  When it is determined that the information provision timing has come (step S50; Yes), the user information provision unit 37 obtains and acquires the user attributes (gender, age, address, etc.) of the terminal user who has visited the store corresponding to the information provision timing. The store visit history statistical calculation is performed to generate store visit history statistical information (step S51).

  For example, when the store ID of the store corresponding to the information provision timing is “SH1”, the user information providing unit 37 determines the user ID including the store ID “SH1” in the user information table 62. The user information providing unit 37 acquires information such as the gender, age, and address of the terminal user associated with the user ID including the store ID “SH1” from the user information table 62.

  The user information providing unit 37 performs a statistical calculation on the acquired terminal user information. For example, the user information providing unit 37 aggregates the users who visit the store every predetermined period for each user attribute (gender, age, address, etc.).

  The user information providing unit 37 transmits the statistical information of the store visit history to the store apparatus 3 of the store corresponding to the information providing timing via the communication unit 10 (step S52). Thereby, the store side can make a sales strategy based on the statistical information of the store visit history.

  When the process of step S52 is completed, or when it is determined that it is not the information provision timing (step S50; No), the user information provision unit 37 determines whether there is a browsing request transmitted to the information provision apparatus 1. Is determined (step S53).

  When it is determined that there is a browsing request (step S53; Yes), the user information providing unit 37 determines whether the browsing request is a request from a person who has a valid browsing authority (step S54). Here, the person having a legitimate browsing authority is, for example, an operator of a store whose information is set in the store information table 61.

  When it is determined that the browsing request is a request from a person who has a legitimate browsing authority (step S54; Yes), the user information providing unit 37 corresponds to the store apparatus 3 with respect to the store apparatus 3 that has made the browse request. The browsing of the information of the terminal user who has visited the store is permitted (step S55). Thereby, the store apparatus 3 which performed the browsing request can search and browse the information of the terminal user who has visited the store corresponding to the store apparatus 3.

  Thus, since the user information provision part 37 provides the information of the terminal user who visited the store to the store apparatus 3, the store side can make a sales strategy based on the information.

[3. Modified example]
In the above-described embodiment, an example of performing a store search using a search query has been described. However, a store may be searched as a result according to the search query.

  In the embodiment described above, the store visit information is displayed on the store visit information display button 83. However, the store visit information only needs to be displayed in a manner that the terminal user can understand, and the store visit information is arranged on the store visit information display button 83. It does not have to be done.

  The store visit information display button 83 described above is displayed in association with store type, store visit information, store visit points, coupon summary information, etc., but can also include evaluation of the terminal user. The evaluation of the terminal user can be performed by, for example, a special operation (for example, long press for a predetermined time or more) on the store visit information display button 83. In this case, for example, the search result page includes a script that performs control so that the evaluation to the store is higher as the operation time is longer. The terminal user's evaluation input is not limited to this method.

  The terminal user evaluation is notified from the terminal device 2 to the information providing device 1, and is set in the user information table 62 by the store visit history acquisition unit 32. If the evaluation of the terminal user set in the user information table 62 is low, the search result generation unit 33 may not display the store visit information in the search-compatible store information. For example, “No more! It is also possible to generate a search result in which the store visit information for displaying etc. is associated with the information of the search compatible store.

  The information displayed on the store visit information display button 83 can be changed by a special operation on the store visit information display button 83.

[4. Hardware configuration]
Note that the information providing apparatus 1 in the above-described embodiment is realized by executing a program by a computer 50 configured as shown in FIG. 13, for example. FIG. 13 is a diagram illustrating an example of a hardware configuration of a computer that executes a program. The computer 50 includes a central processing unit (CPU) 51, a random access memory (RAM) 52, a read only memory (ROM) 53, a hard disk drive (HDD) 54, a communication interface (I / F) 55, an input / output interface (I). / F) 56 and media interface (I / F) 57.

  The CPU 51 operates based on a program stored in the ROM 53 or the HDD 54 and controls each unit. The ROM 53 stores a boot program executed by the CPU 51 when the computer 50 is started up, a program depending on the hardware of the computer 50, and the like.

  The HDD 54 stores data used by a program executed by the CPU 51. For example, the HDD 54 stores the same data as the store information storage unit 20, the user information storage unit 21, and the setting information storage unit 22 described in FIG. The communication interface 55 receives data from other devices via the communication network 5 and sends the data to the CPU 51, and transmits the data generated by the CPU 51 to other devices via the communication network 5.

  The CPU 51 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 56. The CPU 51 acquires data from the input device via the input / output interface 56. Further, the CPU 51 outputs the generated data to the output device via the input / output interface 56.

  The media interface 57 reads a program or data stored in the recording medium 58 and provides it to the CPU 51 via the RAM 52. The CPU 51 loads the program from the recording medium 58 onto the RAM 52 via the media interface 57 and executes the loaded program. The recording medium 58 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  When the computer 50 functions as the information providing apparatus 1 according to the above-described embodiment, the CPU 51 of the computer 50 executes the program loaded on the RAM 52 to thereby obtain the search query reception unit 30 and store information acquisition shown in FIG. The function of the part 31, the store visit history acquisition part 32, the search result generation part 33, the search result transmission part 34, the store visit history update part 35, the display change part 36, and the user information provision part 37 is implement | achieved.

  The CPU 51 of the computer 50 reads the program from the recording medium 58 and executes the program, but as another example, the program may be acquired from another device via the communication network 5.

[5. effect]
The information providing apparatus 1 according to the embodiment includes a store information acquisition unit 31, a store visit history acquisition unit 32, and a search result transmission unit 34. The store information acquisition unit 31 acquires store information corresponding to the search query transmitted from the terminal device 2. The store visit history acquisition unit 32 acquires the store visit history of the terminal user to the store. The search result transmission unit 34 transmits, to the terminal device 2, search result information in which the store visit information corresponding to the store visit history is associated with the store information.

  Thereby, for example, when the type of the terminal user wants to go to or a store in the area, information on a plurality of stores that meets the conditions specified by the terminal user is presented to the terminal user. Corresponding information is also added. Therefore, the terminal user can know the store that the terminal user has visited while checking the type of the terminal user wants to go and the store in the area, and can improve the convenience of the terminal user.

  In addition, the search result transmission unit 34 transmits, to the terminal device 2, a search result in which information indicating whether or not the terminal user has visited the store is associated with the store information as store visit information.

  Thereby, since the terminal user can know the store that has visited the store and the store that has never visited among the stores searched by the search query, the convenience of the terminal user can be improved.

  Further, the search result transmission unit 34 transmits, to the terminal device 2, search result information in which the store visit points and store visit information corresponding to the store visit history of the terminal user are associated with the store information.

  As a result, the terminal user can know the store visit points searched by the search query, and the convenience of the terminal user is improved without requiring the trouble of accessing the store page in order to examine the points separately. Can be made.

  In addition, the search result transmission unit 34 associates a button for displaying coupon information used in the store with the store information, and stores the search result information in which the store visit information is set as information displayed on the button. 2 to send.

  Thereby, the store visit information is displayed on the button for displaying the coupon information used in the store, so that the store visit information can be appropriately arranged even when the space of the search result page is narrow.

  Further, the information providing apparatus 1 includes a store visit history update unit 35. The store visit history update unit 35 updates the store visit history based on the use result of the coupon information by the terminal user.

  Thereby, since the store visit history is updated from the use result of the coupon information by the terminal user, it can be accurately determined that the terminal user has visited the store.

  Further, the information providing apparatus 1 includes a display change unit 36. The display change unit 36 changes the display contents of the store visit information according to the store visit history.

  Thereby, since the display content of the store visit information according to the store visit history can be changed, the convenience can be improved as compared with the case where the display content of the store visit information according to the store visit information is always the same.

  Further, the display changing unit 36 changes the display contents of the store visit information corresponding to the store visit information based on the request from the store apparatus 3.

  Thereby, since the display content of the store visit information according to the store visit information is changed based on the request from the store apparatus 3, the display content of the store visit information according to the store side's intention can be obtained.

  Moreover, the display change part 36 changes the display content of store visit information based on the elapsed time or store visit frequency from the terminal user visit.

  Thereby, since the display content of the store visit information is changed according to the elapsed time or the store visit frequency since the terminal user visited the store, the terminal user can easily grasp the status of the store visit.

  The information providing apparatus 1 includes a storage unit 11 and a user information providing unit 37. The storage unit 11 stores terminal user attribute information. The user information providing unit 37 provides the store apparatus 3 with attribute information of the terminal user who has visited the store.

  Thereby, the store side can know the attribute information of the user who visited the terminal user's store, and can provide goods and services according to the attribute of the terminal user who visits the store.

  As mentioned above, although this invention was demonstrated using embodiment, the technical scope of this invention is not limited to the range as described in the said embodiment. It will be apparent to those skilled in the art that various modifications or improvements can be made to the above-described embodiment. In addition, it is apparent from the scope of the claims that the embodiments added with such changes or improvements can be included in the technical scope of the present invention.

DESCRIPTION OF SYMBOLS 1 Information provision apparatus 2 Terminal apparatus 3 Store apparatus 5 Communication network 10 Communication part 11 Storage part 12 Control part 20 Store information storage part 21 User information storage part 22 Setting information storage part 30 Search query reception part 31 Store information acquisition part 32 Store visit history Acquisition unit 33 Search result generation unit 34 Search result transmission unit 35 Store visit history update unit 36 Display change unit 37 User information provision unit 61 Store information table 62 User information table 63 Display setting information table 80 Search result page 83, 83a to 83c Store visit information Display button 91 Visited information 92 Visit point information 93 Not visited information 94 Coupon summary information

Claims (11)

A store information acquisition unit for acquiring store information corresponding to the search query transmitted from the terminal device;
A store visit history acquisition unit for acquiring a store visit history to the store of the user of the terminal device;
An information providing apparatus comprising: a search result transmitting unit configured to transmit search result information in which store visit information corresponding to the store visit history is associated with the store information to the terminal device. The search result transmission unit
2. The information according to claim 1, wherein a search result in which information indicating presence / absence of a visit to the store by the user of the terminal device is associated with the store information is transmitted to the terminal device as the store visit information. Providing device. The search result transmission unit
The search result information in which the store visit point corresponding to the store visit history of the user of the terminal device and the store visit information is associated with the store information is transmitted to the terminal device. Or the information provision apparatus of 2. The search result transmission unit
A button for displaying coupon information used in the store is associated with the store information, and the search result information in which the store visit information is set as information displayed on the button is transmitted to the terminal device. The information providing apparatus according to any one of claims 1 to 3. The information providing apparatus according to claim 4, further comprising: a store visit history update unit configured to update the store visit history based on a use result of the coupon information by a user of the terminal device. The information providing apparatus according to claim 1, further comprising: a display changing unit that changes display contents of the store visit information according to the store visit history. The display change unit
The information providing apparatus according to claim 6, wherein the display content of the store visit information corresponding to the store visit history is changed based on a request from the store apparatus. The display change unit
The information providing apparatus according to claim 6 or 7, wherein the display content of the store visit information is changed based on an elapsed time or a store visit frequency since the user of the terminal device visited the store. A storage unit for storing attribute information of a user of the terminal device;
The information provision as described in any one of Claims 1-8 provided with the user information provision part which provides the attribute information of the user of the said terminal device which visited the said store to the apparatus of the said store apparatus. An information providing method executed by a computer,
An acquisition step of acquiring store information corresponding to the search query transmitted from the terminal device;
A store visit history acquisition step of acquiring a store visit history to the store of the user of the terminal device;
A transmission step of transmitting to the terminal device information of a search result in which the store visit information corresponding to the store visit history is associated with the store information. An acquisition procedure for acquiring store information corresponding to a search query transmitted from the terminal device;
A store visit history acquisition procedure for acquiring a store visit history to the store of the user of the terminal device;
A transmission procedure for transmitting, to the terminal device, search result information in which the store visit information corresponding to the store visit history is associated with the store information;
An information providing program for causing a computer to execute.

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