JP2015153008A - Advertisement/proposal production system and advertisement/proposal production method using internet - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement/proposal production system capable of producing popular advertisements with much higher probability by involving an ordinary person in the production of new advertisements or proposals.SOLUTION: The advertisement/proposal production system includes: a server 1 managed by a system manager; and a group of a specified large number of client terminals 3 and a group of a specified large number of user terminals 4 connected via the Internet 2 to the server 1. A production request from the group of the client terminals 3 is multi-cast distributed to the group of the user terminals 4 as a contribution request, and contribution information collected from the group of the user terminals 4 is transmitted to the transmission source of the production request as a selection request, and the selected contribution information is multi-cast distributed to the group of the user terminals 4 as an evaluation request, and collected evaluation information is transmitted to the request terminal 3 as the transmission source of the production request, and multi-cast distributed to the group of the user terminals 4.

Description

  The present invention relates to an advertisement / planning plan production system and an advertisement / planning plan production method using the Internet. More specifically, the present invention creates an advertisement for a company to appeal its products and services, or a new business. This is related to advertising / planning production system and advertising / planning proposal production method using the Internet that can fully reflect the opinions of ordinary people outside the company when setting up new plans for products and new products. .

  Businesses advertise for their products and services. In many cases, the contents of the advertisement are from the company (actual production is done by an advertising agency), and the opinions of general consumers are not reflected. In other words, since there is no opportunity for the general consumer's opinion to be taken into account when a company creates an advertisement, whether or not a new advertisement is generally accepted, that is, whether or not the advertisement is effective. There is no choice but to leave. In addition, although questionnaires and marketing can be performed in advance and the results can be reflected to some extent, it is limited, and it takes time, labor, and costs to perform the questionnaire.

  On the other hand, despite the ability to produce effective public advertising that is generally accepted, it is not blessed with the environment, such as not being able to make use of that ability, or knowing how to make use and where it can be used, so-called Many ordinary people are smoldering.

  Therefore, it is speculated that more effective advertisement production will be possible if an advertisement production company and an ordinary person who has an interest in advertisement production and is skilled in advertisement production are united. And by integrating the two, companies can reflect the opinions of the general public because the general public is involved in the production of advertisements, and can expect the production of advertisements more commonly received. There is a merit for both of them because it is possible to have a place to produce and an opportunity to demonstrate their abilities. However, just because an ordinary person is involved in the production of an advertisement does not necessarily mean that it is generally accepted.

Japanese Patent No. 5364208 Japanese Patent No. 5255728

  As mentioned above, by combining advertising production companies and general people who are interested in advertising production and who are skilled in advertising production skills, it is possible to expect the production of advertisements that are generally accepted than when ordinary people are not involved. However, even if a general person is involved, since the general person involved is in a very limited range, an advertisement for general reception is not necessarily produced. Therefore, there is a need for a method that can produce advertisements and projects that are generally received with a higher probability.

  The present invention has been made in order to meet such a demand, and the general public is involved in the production of new advertisements and plans, and is also involved in the evaluation of the advertisement plan, so that the general advertisement is more likely to be received. It is an object of the present invention to provide an advertising / planning plan production system using the Internet and an advertising / planning plan production method using the system, which can be produced by the Internet.

In order to solve the above-mentioned problem, the invention according to claim 1 is characterized in that a server managed by a system operator and a number of specific requests connected to the server via the Internet to transmit / receive information to / from the server. A general-participation-type advertising / planning production system via the Internet, composed of a group of user terminals and a group of specific user terminals,
A posting request created by identifying a production request related to an advertisement or planning production request obtained from the requester terminal group is multicast-distributed to the user terminal group, and a plurality corresponding to the posting request obtained from the user terminal group A function for transmitting a selection request created by identifying the posting information to the production request source, and selecting from a plurality of posting information that is the target of the selection request from the production request source A function of acquiring selection information about the posted information or the plurality of posted information, identifying and creating the evaluation request by multicast distribution to the user terminal group, and the posting information included in the evaluation request from the user terminal group Acquires and identifies evaluation information that is an evaluation result of pass / fail, transmits the identified evaluation information to a requester terminal that is a source of the production request, and the user terminal group And the ability to multicast distribution,
It is an advertising / planning / production system via the Internet characterized by having.

  In one embodiment, the server multicast-distributes, to the user terminal group, an examination request for the quality of the posted information created by identifying the posted information corresponding to the posting request acquired from the user terminal group. And a function of creating the selection request after obtaining and identifying examination information as a result of examination for the examination request from the user terminal group.

  In one embodiment, the server has a function of invalidating evaluation information from a sender of the posted information with respect to posted information that is a target of the evaluation information when identifying the evaluation information, and The server further has a function of invalidating the examination information from the transmission source of the posted information for the posted information that is the subject of the examination information when the selection request is created.

The invention according to claim 5 for solving the above-mentioned problem is that a server managed by a system operator and a number of specific requests connected to the server via the Internet to transmit / receive information to / from the server. A public participation advertising / planning production method via the Internet using a system composed of a group of user terminals and a group of specific user terminals,
A production request step in which a production request related to a production request for an advertisement or a plan is transmitted to the server from any of the requester terminals, and a posting request that is created by the server after the production request is acquired and identified. The posting information created in response to the posting request from any one of the posting request distribution step multicast-distributed from the server to the user terminal group and the user terminal group that has acquired the posting request A posting information transmission step transmitted to the server, and a selection request step in which the posting information is acquired, identified and created in the server, and transmitted to the client terminal that has transmitted the production request from the server And a plurality of pieces of post information included in the selection request are sorted out from the requester terminal that has acquired the selection request. A selection information transmission step in which the selected result is transmitted to the server as selection information, and the selection information is acquired in the server, and the evaluation request created by identification is multicast-distributed from the server to the user terminal group. Evaluation information, which is an evaluation result of the quality of the posted information created in response to the evaluation request, is transmitted to the server from either the evaluation request distribution step or the user terminal group that has acquired the evaluation request. Evaluation information transmitting step, and the evaluation information is acquired in the server, identified, transmitted from the server to the requester terminal, and distributed to the user terminal group in a multicast manner. This is an advertising / planning production method via the Internet.

  In one embodiment, the selection request in the selection request step is made by identifying a plurality of pieces of post information corresponding to the post request acquired from the user terminal group in the server. An examination request is multicast-distributed from the server to the user terminal group, and examination information that is an examination result for the examination request is acquired from the user terminal group, identified, and created.

  In one embodiment, in the evaluation information disclosure step, when identifying the evaluation information, evaluation information from a sender of the posted information with respect to posted information that is a target of the evaluation information is invalidated, and the selection is performed. In creating the request, the examination information from the sender of the posted information with respect to the posted information that is the subject of the examination information is invalidated.

  In one embodiment, the method further includes a step of granting a point for granting some privilege to the sender of the posting information subject to the evaluation request. On the other hand, the method further includes a step of giving points for granting some kind of privilege.

  Further, in one embodiment, in the posting request distribution step, an advertisement or a plan, what kind of business, or other elements that may be divided by people in advance are classified into fields in advance, and in advance for each user The desired field of participation is selected so that post requests for fields other than the selected field are not sent to each user.

  The present invention is as described above. A general person who is interested in advertising and planning of a company participates in this system by registering as a member, and receives a production request from a company seeking to create a new advertisement or planning. Opportunities to produce advertisements and plans can be obtained, and from the standpoint of a company, general public can be involved in the production of advertisements and plans, and the advertisements and plans can be evaluated. There is an effect that it is possible to produce advertisements / plans to be received with a higher probability.

1 is a schematic diagram of an advertisement / planning proposal production system using the Internet according to the present invention. It is a figure which shows the flow of the advertisement and plan proposal production method using the internet which concerns on this invention.

  An advertisement / planning plan production system and an advertisement / planning plan production method using the Internet according to the present invention will be described with reference to the accompanying drawings. FIG. 1 is a schematic diagram of an advertisement / planning plan production system using the Internet according to the present invention. As shown therein, this system is connected to a server 1 managed by a system operator and an Internet 2. A specific number of client terminals 3 that are connected to the server 1 and transmit / receive information to / from the server 1 and a specific number of user terminals 4 are configured.

  The client terminal 3 is managed by a company requesting production of an advertisement / plan using the system according to the present invention, and the number thereof is not limited. The user terminal 4 is managed by a user (member) who wishes to participate in the system according to the present invention, and the number thereof is not limited. As will be described later, the user terminal 4 becomes the contributor terminal 4a when the user is in the contributor's position, and becomes the evaluator terminal 4b when in the evaluator's position. That is, which user terminal 4 becomes the contributor terminal 4a and the evaluator terminal 4b is determined for each case, and is not determined uniformly.

  Companies and users who wish to participate in this system are generally limited to those who have registered in advance by recruiting participating members from the server 1 (operator site) via the Internet 2 in advance. Each terminal 3, 4 (4a, 4b) used in the present invention may be of any type as long as it can transmit and receive information via the Internet 2, and a mobile phone (smart phone) in addition to a personal computer. And communication devices such as tablet terminals can be used. When using this system, after registering as a member, a specific application for operating this system is installed in those devices.

  The server 1 in the system according to the present invention is configured to identify a posting request created by identifying a production request related to a production request for an advertisement or a plan sent from any one of a plurality of client terminals 3. A function for multicast distribution to 4, identifying a large number of posting information corresponding to a posting request sent from the user terminal group 4, and transmitting the selection request to the requester terminal 3 that is the source of the production request, and its selection From the requester terminal 3 that has received the request, it acquires and identifies selection information about one or a plurality of pieces of post information selected from among a plurality of pieces of post information that is the target of the selection request, and the user terminal as an evaluation request Has the function of multicast distribution to 4 groups.

  Prior to the creation of the selection request, a user other than the poster regarding the posted information can be provided with an opportunity to examine the quality of the posted information. In other words, the examination request for asking the quality of the posted information, which is created by identifying a plurality of posted information corresponding to a certain posting request acquired from the user terminal 4 group, is multicast-distributed to the user terminal 4 group. A function and a function of creating a selection request after obtaining and identifying examination information that is a result of examination for the examination request from the user terminal group 4 may be provided.

  The server 1 also acquires and identifies evaluation information, which is the evaluation result of the quality of the posting information that is the target of the evaluation request, from the plurality of user terminals 4 group, and identifies the evaluated information as the requester terminal 3 and the user terminal. It has a function to transmit to 4 groups.

  The server 1 in the preferred embodiment further has a function of invalidating the evaluation information for the posting information related to the evaluation request from the transmission source of the posting information subject to the evaluation request when identifying the evaluation information. That is, the evaluation information for the posted information is not accepted. Further, for the same purpose, the server 1 may be provided with a function of invalidating the examination information from the sender of the posted information with respect to the posted information that is the subject of the examination information when creating the selection request. .

  The advertisement / planning plan production method using the Internet according to the present invention utilizes the above system. In the following, the process from member registration to adoption of a new advertisement plan or plan is described in detail with reference to the flowchart of FIG. Although the following description relates to an advertisement plan, the flow of creating a plan is basically the same, so the description of the flow of creating a plan is omitted.

<Member registration step>
First, the server 1 (operator site) conducts general recruitment for those who wish to explain and participate in the system via the Internet 2. The target of recruitment is companies that want to request the creation of new advertising plans or planning plans that fully incorporate the opinions of ordinary people, and general people who want to create advertising plans or planning plans, or general people who are interested in advertising or new products, etc. It is. Entities and general people who wish to participate in these applications apply for registration in advance using the registration form supplied from the server 1 (operator site), and are registered as members when they meet certain requirements. An ID code or the like is given (step S1).

<Production request step>
In the production request step, a company that wants to produce an advertisement sends the contents of the advertisement, such as the type of product or service, concept, appeal point, capacity (time in the case of a video, This is a step of transmitting a production request including advertising material information such as the size of an image in the case of a still image) and posting conditions such as a recruitment period and a deadline (step S2). This production request is made using a production request form supplied from the server 1 (operator site). For example, the production request form includes typical identification elements such as the type of business, the type of product / service, and the proposal creation deadline.

<Posting request distribution step>
The posting request distribution step acquires the production request transmitted from the client terminal 3 in the server 1, identifies the request content mainly through the standard identification element of the production request form, and posts based on that This is a step of creating a request and multicast distribution to all user terminals 4 (step S3).

  In addition, it is thought that the field (industry, an advertisement, a plan, etc.) with an interest and the field with no interest differ for every user. Therefore, it is possible to categorize the field in advance and make it possible to select a field for the desired person at the time of member registration, etc. The user who selects the field only receives a request for posting in the selected field. It may be transmitted. In such a case, the user who has received many posting requests can save time and effort to select a field of interest each time, and the system can be operated more efficiently.

<Posting information transmission step>
In the posting information transmission step, the posting information of the content in accordance with the posting request created by the user who wants to post among the users who received the posting request from the server 1 is sent from the user terminal 4 (poster terminal 4a). This is a step transmitted to the server 1 via the Internet 2 (step S4). The user who has received the posting request can arbitrarily determine whether or not to post. For example, the posting information includes characters (trademarks, catchphrases, product descriptions, etc.), photographs, illustrations, and the like. If there are not enough posts within the set period, adjustments such as extending the period will be made as appropriate (the same applies to later evaluations).

<Selection request transmission step>
In the selection request transmission step, the server 1 acquires a plurality of pieces of posting information transmitted from the poster terminal 4a, identifies the acquired posting information, creates a selection request, and corresponds the selection request to the posting information. This is a step of transmitting the production request to the client terminal 3 that has sent the production request (step S6).

  The identification of the posted information by the server 1 in this step is to recognize at least the requester terminal 3 from which the posted information corresponds to the production request, and is included in the production request. Whether it meets the requirements such as date and period, whether it meets the requirements of capacity (movie time for movies, image size for still images, etc.), etc. . And about the posting information which does not satisfy | fill each requirement, measures, such as returning to the said contributor terminal 4a, without notifying the requester terminal 3 are taken.

  In addition, prior to the creation of the selection request, a user other than the poster regarding the posted information may intervene a step of examining the quality of the posted information. That is, first, an examination request asking whether the posting information is good or not, which is created by identifying a plurality of posting information corresponding to the posting request acquired from the user terminal 4 group in the server 1, is multicast from the server 1 to the user terminal 4 group. Delivered (step 5). Then, in the server 1, examination information as examination results for the examination request can be acquired from the user terminal 4 group, identified, and a selection request can be created.

  As a screening method in this screening request, for example, an evaluation standard determined by a client company or a system operator can be selected and evaluated by a selection method (for example, ○, Δ). , X three-choice method), or a descriptive examination method.

  At that time, when creating the selection request, the server 1 may include a step of invalidating the examination information from the sender of the posted information with respect to the posted information that is the subject of the examination information. This is in order not to accept the examination for the posted information.

<Selection information transmission step>
In the selection information transmission step, a client company that is an administrator of the client terminal 3 that has received the selection request from the server 1 browses a plurality of pieces of post information included in the received selection request, and selects a desired 1 Alternatively, it is a step of selecting a plurality of post information and transmitting it to the server 1 as selection information (step S7). At this stage, the posting information related to the selection request sent from the server 1 can be browsed only at the client terminal 3 that has transmitted the production request corresponding to the posting information, and the posting not selected here. The information will not be available for further browsing.

<Evaluation request distribution step>
The evaluation request distribution step is a step of multicast distribution of the selection information acquired from the requester terminal 3 to each user terminal 4 in the server 1 (step S8). The posting user (poster) can confirm whether or not his / her posting has been selected at this stage. Each user can create evaluation information only for an evaluation request other than an evaluation request for his / her posting information.

  As an evaluation method in this evaluation request, for example, an evaluation criterion determined by a client company or an evaluation criterion determined by a system operator can be selected and evaluated by a selection method (for example, ○, Δ). , X three-choice method) or a descriptive evaluation method.

<Evaluation information transmission step>
In the evaluation information transmission step, the evaluation information created by the user who wants to create the evaluation information among the users other than the poster who has received the evaluation request from the server 1 is sent from the user terminal 4 (evaluator terminal 4b). This is a step transmitted to the server 1 via the Internet 2 (step S9).

<Evaluation information disclosure step>
The evaluation information disclosure step is a step in which the server 1 identifies a plurality of evaluation information acquired from the evaluator terminals 4 b group, transmits the evaluation information to the requester terminal 3, and distributes the evaluation information to each user terminal 4 by multicast distribution. Yes (step S10). By disclosing the evaluation information, the user's evaluation for the posted information can be recognized. In addition, for example, as an evaluation method, a three-choice evaluation method of “O, Δ, ×” is adopted, and only posting information in which the evaluation of “O” exceeds a majority is transmitted to the client terminal 3, and each It can also be made the object of the evaluation information multicast-distributed to the user terminal 4.

  Through the above-described steps, the user's evaluation for the posting information created in response to the production request and selected by the client is supplied to the client, and the client is based on the posting information while considering the evaluation. The final decision will be whether or not to produce the advertisement.

  As an additional service, a point for granting some kind of privilege can be given each time to the sender of post information, examination information, or evaluation information. For example, 5 points for each posting to the posting source of the posting information, 20 points when it is selected, 50 points when it reaches a certain level at the evaluation stage, transmission of examination information and evaluation information For the original, it is 1 point for each transmission. The point assignment and the totalization are processed in the server 1.

  The system and method according to the present invention are mainly applied to the production of new advertisements and plans, but besides that, for example, the recruitment of the cover of the company's corporate information, the recruitment of company songs, etc. Any kind of information can be used as long as information can be exchanged via the Internet. In either case, the operation is performed in the same manner as in the case of the advertisement described above.

  Although the invention has been described in some detail in its most preferred embodiments, it will be appreciated that a wide variety of embodiments can be constructed without departing from the spirit and scope of the invention.

1 server 2 internet 3 client terminal 4 user terminal 4a poster terminal 4b evaluator terminal

Claims (11)

It is composed of a server managed by a system operator, a specific number of client terminal groups and a specific number of user terminal groups that are connected to the server via the Internet and transmit / receive information to / from the server. It is a general public participation type advertising / planning production system via the Internet, and the server is
A posting request created by identifying a production request related to an advertisement or planning production request obtained from the requester terminal group is multicast-distributed to the user terminal group, and a plurality corresponding to the posting request obtained from the user terminal group A function for transmitting the selection request created by identifying the posting information to the originator of the production request;
Obtaining selection information about one or a plurality of pieces of post information selected from a plurality of pieces of post information subject to the selection request from the source of the production request, the evaluation request created by identifying and creating the evaluation request A function for multicast distribution to user terminals,
Obtaining and identifying evaluation information, which is the evaluation result of the quality of the posted information included in the evaluation request, from the user terminal group, identifying the evaluation information, and transmitting the identified evaluation information to the requester terminal that is the source of the production request A function of multicast distribution to the user terminal group;
An advertising / planning production system via the Internet characterized by having The server has a function of multicasting to the user terminal group a review request for quality of the posted information created by identifying the posted information corresponding to the posting request acquired from the user terminal group;
The advertisement / plan production via the Internet according to claim 1, further comprising a function of obtaining examination information as a result of examination for the examination request from the user terminal group and identifying the information, and then creating the selection request. system.   The Internet according to claim 1, wherein the server further has a function of invalidating evaluation information from a transmission source of the posted information with respect to posted information that is a target of evaluation information when identifying the evaluation information. Advertising / planning / production system   4. The server according to claim 2, further comprising a function of invalidating examination information from a sender of the posting information for posting information that is a target of the examination information when the selection request is created. 5. Advertising / planning / production system via the Internet. A system composed of a server managed by a system operator, and a specified number of client terminal groups and a specified number of user terminal groups connected to the server via the Internet and transmitting / receiving information to / from the server It is a public participation type advertising / planning production method via the Internet using
A production request step in which a production request relating to a production request for an advertisement or a plan is transmitted to the server from any of the client terminal groups;
A posting request distribution step in which the production request is acquired in the server, and the posting request identified and created is multicast distributed from the server to the user terminal group;
From any of the user terminal group that has acquired the posting request, posting information created in response to the posting request is transmitted to the server;
A selection request step in which the posting information is acquired and identified and created in the server, and the selection request is transmitted from the server to the client terminal that has transmitted the production request;
From the requester terminal that has acquired the selection request, a selection information transmission step in which a plurality of pieces of post information included in the selection request are selected and transmitted to the server as selection information;
Evaluation request distribution step in which the selection information is acquired in the server, and the evaluation request created by being identified is multicast distributed from the server to the user terminal group;
An evaluation information transmission step in which evaluation information, which is an evaluation result of the quality of the posted information created in response to the evaluation request, is transmitted to the server from any of the user terminal groups that have acquired the evaluation request. ,
The evaluation information is acquired in the server, identified and transmitted from the server to the requester terminal, and is distributed to the user terminal group by multicast distribution.
An advertising / planning production method via the Internet characterized by including   The selection request in the selection request step is generated by identifying a plurality of the posting information corresponding to the posting request acquired from the user terminal group in the server, and a review request for the quality of the posting information is received from the server. The advertisement / planning via the Internet according to claim 5, wherein the advertisement information is multicast-distributed to the user terminal group, and examination information as a result of examination with respect to the examination request is obtained from the user terminal group, identified, and created. Production method.   The Internet according to claim 5 or 6, wherein, in the evaluation information disclosure step, evaluation information from a sender of the posted information with respect to posted information that is a target of the evaluated information is invalidated when identifying the evaluated information. Advertising / planning production method through   In the creation of the selection request, the examination information from the sender of the posted information with respect to the posted information that is the subject of the examination information is invalidated. Planning and production method.   The advertisement via the Internet according to any one of claims 5 to 8, further comprising a step of granting a point for granting a privilege to a sender of the posting information subject to the evaluation request. Planning and production method.   The advertisement / plan production method via the Internet according to any one of claims 5 to 9, further comprising a step of granting a point for granting a privilege to a sender of evaluation information for the evaluation request.   In the posting request distribution step, the fields are classified in advance with respect to advertising, planning, what type of industry, and other elements that may be of interest to other people, and each user is allowed to select the desired field of participation in advance. The advertisement / plan production method via the Internet according to claim 5, wherein a posting request in a field other than the selected field is not transmitted to each user.

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