JP2015152931A - Distribution device, terminal device, distribution method, and distribution program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To attract the interest of a user in contents.SOLUTION: A distribution device according to the present application includes a distribution unit that distributes, to a terminal device, control information, and a plurality of second contents to be displayed in a display area included in a first content and having a transmission area through which contents arranged on the back face are transmitted. The control information causes the terminal device to execute: a display procedure to display the first content and a content in which the plurality of second contents are overlapped in the display area; a detection procedure to detect the physical state of the terminal device; and a changing procedure to move at least one of the second contents according to a result of the detection in the detection procedure, and change the display mode in the transmission area of the second content arranged on the front to change the display mode of the content to be displayed in the display area.

Description

  The present invention relates to a distribution device, a terminal device, a distribution method, and a distribution program.

  In recent years, advertisement distribution via the Internet has been actively performed. For example, an advertisement that displays advertisement content such as still images, moving images, and text related to companies and products at a predetermined position on a web page, and displays a page provided by the advertiser when the user clicks on the advertisement content Delivery is known. As a technique related to such advertisement display, a technique has been proposed in which information content such as a web page is displayed on the first layer, and the advertisement content is displayed on the second layer that is displayed so as to overlap the first layer. .

JP 2003-022042 A JP 2012-137805 A

  However, with the above-described conventional technology, it is not possible to cause the user's interest in content that is displayed superimposed on information content such as advertisement content. For example, in the above-described conventional technology, the information content and the content are merely displayed in an overlapping manner, and the user cannot be interested in the content.

  The present application has been made in view of the above, and an object thereof is to provide a distribution device, a terminal device, a distribution method, and a distribution program that cause a user's interest in content.

  The distribution apparatus according to the present application includes a plurality of second contents that are displayed in a display area included in the first content together with the control information and have a transparent area that transmits the content arranged on the back surface. A distribution unit that distributes the content to the terminal device, and the control information includes a display procedure for displaying a plurality of the second content in the display area together with the first content, and a physical procedure of the terminal device. And at least one of the second contents is moved in accordance with a detection procedure for detecting an abnormal state and a detection result of the detection procedure, and the display mode in the transparent area of the second content arranged in front is changed. And causing the terminal device to execute a change procedure for changing the display mode of the content displayed in the display area. To.

  According to one aspect of the embodiment, there is an effect of causing the user's interest in the content.

FIG. 1 is a diagram illustrating an example of display processing according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the advertisement distribution system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. FIG. 4 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. FIG. 5 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. FIG. 6 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 7 is a diagram illustrating a first variation of the process in which the terminal device according to the embodiment changes the display form. FIG. 8 is a diagram for explaining a second variation of the process in which the terminal device according to the embodiment changes the display form. FIG. 9 is a diagram for explaining a third variation of the process in which the terminal device according to the embodiment changes the display form. FIG. 10 is a flowchart illustrating an example of a flow of display processing executed by the terminal device according to the embodiment. FIG. 11 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the advertisement distribution server.

  Hereinafter, a mode for carrying out a distribution device, a terminal device, a distribution method, and a distribution program according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. Note that the distribution device, the terminal device, the distribution method, and the distribution program according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. Display processing)
First, an example of display processing according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of display processing according to the embodiment. FIG. 1 shows an example in which a web page C10 and a plurality of advertisement contents C11a to C11e are displayed by the terminal device 100. In the following description, a plurality of advertisement contents C11a to C11e may be described as advertisement contents C11.

  The terminal device 100 illustrated in FIG. 1 is a mobile terminal device such as a smartphone. The terminal device 100 includes an output unit 130 such as a liquid crystal display. The terminal device 100 is assumed to employ a touch panel. That is, the user of the terminal device 100 performs various operations by touching the display surface of the output unit 130 with a finger or a dedicated pen.

  Here, the terminal device 100 includes a physical sensor 140 that can measure the state of the terminal device 100. For example, the terminal device 100 includes, as the physical sensor 140, a gyro sensor that can measure the inclination of each axial direction applied to the terminal device 100. And the terminal device 100 can detect the inclination of the terminal device 100 by measuring the inclination of each axial direction with respect to the terminal device 100 using such a gyro sensor.

  The web page C10 is content for a portal site where various information such as news is posted. Here, the vertical display size of the web page C10 is longer than the vertical display size of the output unit 130 of the terminal device 100, and the horizontal display size of the web page C10 is the horizontal display size of the output unit 130. It shall be the same size as the size.

  Such a web page C10 includes an input field for inputting a search keyword, links to other web pages, and the like. For example, on the web page C10, each news topic is displayed as a bulleted item under a display such as “New News” or “News List”. Such a news topic corresponds to an anchor text having a link to another web page.

  Further, on the web page C10, a button or an image displaying the contents of linked web pages such as “auction”, “sports”, “Q & A”, “route”, and the like is displayed. In the following description, among the display area of the web page C10, an area where anchor text, a button, an image, or the like that is linked to another web page is displayed may be referred to as a “link area”.

  In addition, an advertisement frame 50 that is a display area for displaying advertisement content distributed separately from the web page C10 is arranged on the web page C10. Upon receiving the distribution of the web page C10, the terminal device 100 transmits an advertisement content distribution request to the advertisement distribution server 20 that distributes the advertisement content. When receiving the advertisement content distribution from the advertisement distribution server 20, the terminal device 100 displays the web page C10, and the advertisement frame 50 is arranged in the web page C10 on which the distributed advertisement content is displayed. Display in range.

  The advertisement content C11 is, for example, a still image or a moving image that becomes a part of the advertisement, and is an image provided by the advertiser. In the example illustrated in FIG. 1, the advertising content C11 is advertising content including a plurality of advertising content C11a to C11e. Each of the advertisement contents C11a to C11e is an image having the same size as the advertisement frame 50. For example, the advertisement content C11a to C11e is an image in which photographs and illustrations of beverages to be advertised, names of products to be advertised, and the like are arranged. Further, each of the advertisement contents C11a to C11e is displayed in such a manner that the advertisement content C11a is the forefront and the advertisement content C11a, the advertisement content C11b, the advertisement content C11c, the advertisement content C11d, and the advertisement content C11e are overlapped.

  To explain a specific example, the advertising content C11a is an image in which advertising texts such as “SHINSEN” and “tomato juice” are arranged. Further, the advertisement content C11b is an image in which the tomato portion is arranged. The advertising content C11c is an image in which an image on the near side of the tomato cut in half is arranged. Further, the advertisement content C11d is an image in which an image on the back side of the tomato cut in half is arranged. The advertising content C11e is an image displayed as the background of each advertising content C11a to C11d. For example, the advertising content C11e is an image in which wave images are arranged.

  Here, when the advertisement contents C11a to C11e are displayed in an overlapping manner, the advertisements and images of the advertisement contents C11a to C11e overlap in the order of the advertisement text, the uncut tomato image, and the wave image. It is assumed that the advertisement image is arranged so as to be displayed in the advertisement frame 50. Further, among the contents C11a to C11e, an area other than the area where the advertisement text and the image are arranged is a transparent area, and is an area where the advertisement content arranged on the back is displayed.

  Further, the advertisement contents C11a to C11e described in the present embodiment are merely examples, and arbitrary images, advertisement texts, and the like may be arranged in the advertisement contents C11a to C11e. In addition, the advertising content C11 can include any number of advertising content. For example, the advertisement content C11 may be displayed by superimposing three advertisement contents.

  Here, the terminal device 100 performs the following process to cause the user's interest in the advertisement. First, the terminal device 100 arranges the advertising contents C11a to C11e in the advertising space 50 in the web page C10, and displays the web page C10 on the entire screen. Moreover, the terminal device 100 detects the physical state of the terminal device 100, and changes the display mode of the advertisement contents C11a to C11e according to the detected state.

  For example, the terminal device 100 detects the tilt of the terminal device 100. Then, the terminal device 100 individually moves the advertising contents C11a to C11e displayed in the advertising space 50 according to the detected inclination. For example, the terminal device 100 moves the advertising content C11b, C11d, and C11e to the right on the screen and moves the advertising content C11c to the left on the screen according to the detected inclination. Further, during such movement, the terminal device 100 moves the terminal device 100 by a distance corresponding to the detected inclination angle.

  As a result, when the user does not tilt the terminal device 100 while the web page C10 is displayed, the terminal device 100 displays an image of the tomato that is not cut in the advertising space 50, and uses it. When the person tilts the terminal device 100, an advertisement that displays a cut surface of the tomato can be displayed according to the tilt. For this reason, the terminal device 100 can make the user interested in the advertisement.

  That is, when the user tilts the terminal device 100, the terminal device 100 changes the display form of the advertisement displayed in the advertisement frame 50 according to the tilt angle. Therefore, the terminal device 100 can cause the user to perform an act of tilting the terminal device 100 in order to display a hidden display mode of the advertisement. As a result, the terminal device 100 can cause the user to be interested in the advertisement placed on the web page.

  Hereinafter, an example of a display mode of each advertisement content C11 determined by the terminal device 100 will be described with reference to FIG. In the following description, an example of a change in the display mode of the advertisement content C11 by the user operation will be described as a first state to a third state from the left in FIG. Further, in the following description, the horizontal direction of the screen of the terminal device 100 is the X axis, the vertical direction is the Y axis, the back direction and the near direction are the Z axis, and the user tilts the terminal device 100 on the XY plane. An example of processing executed at this time will be described.

  First, the terminal device 100 receives the web page C10 and the advertisement contents C11a to C11e. In such a case, as shown in the first state, the terminal device 100 displays the advertising content C11a to C11e in the advertising space 50 of the web page C10 and displays the web page C10 on the entire screen.

  Here, as shown in the second state, when the user tilts the terminal device 100 clockwise on the XY plane, the terminal device 100 detects the tilt angle. Then, the terminal device 100 moves the advertisement contents C11b, C11d, and C11e to the right on the screen by a distance corresponding to the detected angle, and moves the advertisement content C11c to the left on the screen. As a result, as shown in the second state, the terminal device 100 displays the advertisement content C11 in a display mode in which the cut surface of the hidden tomato can be seen. Further, as shown in the second state, the terminal device 100 displays the advertising content C11 in a display mode in which the advertising content C11e that is the background image is moved.

  In the example shown in the third state, the user tilts the terminal device 100 more greatly than in the second state. In such a case, the terminal device 100 detects the angle of inclination, and further moves the advertisement contents C11a to C11e by a distance corresponding to the detected angle. As a result, as shown in the third state, the terminal device 100 displays the advertising content C11 in a display mode in which the cut surface of the tomato can be seen more clearly. Further, as shown in the third state, the terminal device 100 displays the advertising content C11 in a display mode in which the advertising content C11e serving as the background image is further moved.

  Further, when the user returns the inclination of the terminal device 100 from the angle shown in the third state to the angle shown in the second state, the terminal device 100 shows the display mode of the advertising content C11 in the third state. The display mode is returned to the display mode shown in the second state, and then the display mode is changed to the first mode.

  Thus, since the terminal device 100 detects the inclination of the terminal device 100 and changes the display mode of the advertisement content C11 according to the detected inclination, the user can be interested in the advertisement.

  In addition, when the moving image is arrange | positioned at some advertising content C11a-C11e, the terminal device 100 may change the area | region of the moving image displayed in the advertising space 50, reproducing this moving image. In addition, when a moving image is arranged in a part of the advertisement contents C11a to C11e, the terminal device 100 may start the reproduction of the moving image when the detected inclination angle is equal to or greater than a predetermined threshold. .

  In the above description, the terminal device 100 has moved the advertising contents C11a to C11e within the advertising space 50 in accordance with the detected inclination, but the embodiment is not limited to this. For example, the terminal device 100 may individually determine whether or not to display the advertisement contents C11a to C11e according to the detected inclination. In addition, the terminal device 100 may individually determine brightness, saturation, color, transparency, and the like when displaying the advertisement contents C11a to C11e according to the detected inclination.

  In the above description, the terminal device 100 detects an inclination on the XY plane. However, the embodiment is not limited to this. For example, the terminal device 100 detects a tilt in the depth direction of the terminal device 100 on the XZ plane or the ZY plane, that is, viewed from the user, and changes the display mode of the advertisement content C11 according to the detected tilt angle. It may be changed. Further, the terminal device 100 may apply different display mode changes according to the detected direction and angle of the tilt.

  Hereinafter, the terminal device 100 and the like that realize the above-described display processing will be described. In addition, although description was abbreviate | omitted above, the terminal device 100 receives the delivery of the control information which controls the display mode of the advertisement content C11 simultaneously with the delivery of the advertisement content C11. Then, the terminal device 100 performs the display process described above according to the control information. Such control information will be described later.

[2. Configuration of advertisement distribution system)
Next, the configuration of the advertisement distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the advertisement distribution system according to the embodiment. As shown in FIG. 2, the advertisement distribution system 1 includes a terminal device 100, an advertiser terminal 10, an advertisement distribution server 20, and a content distribution server 30. The terminal device 100, the advertiser terminal 10, the advertisement distribution server 20, and the content distribution server 30 are connected to be communicable via a network N by wire or wireless. The advertisement distribution system 1 shown in FIG. 2 includes a plurality of terminal devices 100, a plurality of advertiser terminals 10, a plurality of advertisement distribution servers 20, and a plurality of content distribution servers 30. Also good.

  The terminal device 100 is an information processing device used by a user who browses a web page. For example, the terminal device 100 is a mobile phone such as a smartphone, a tablet terminal, a PDA (Personal Digital Assistant), a desktop PC (Personal Computer), a notebook PC, or the like. The terminal device 100 acquires a web page from the content distribution server 30 according to an operation by the user, and displays the acquired web page. Further, when an advertisement acquisition command to be described later is included together with the advertisement content, the terminal device 100 acquires the advertisement content from the advertisement distribution server 20 and displays the acquired advertisement content together with the web page.

  The advertiser terminal 10 is an information processing device used by the advertiser. For example, the advertiser terminal 10 is a desktop PC, a notebook PC, a tablet terminal, a mobile phone, a PDA, or the like. The advertiser terminal 10 submits the advertisement content to the advertisement distribution server 20 according to the operation by the advertiser. For example, the advertiser terminal 10 has a URL (Uniform Resource Locator) for accessing an advertiser page distributed by an advertiser server managed by an advertiser as a still image, a moving image, text data, or an advertiser server as advertisement content. And the like are submitted to the advertisement distribution server 20.

  Note that an advertiser may request an agency to submit advertising content. In this case, it is the agency that submits the advertisement content to the advertisement distribution server 20. In the following, the notation “advertiser” is a concept including not only the advertiser but also the agency, and the notation “advertiser terminal” refers to the agency device used by the agency as well as the advertiser terminal 10. It is a concept that includes.

  The advertisement distribution server 20 is a server device that distributes the advertisement content submitted from the advertiser terminal 10. For example, the advertisement distribution server 20 distributes the advertisement content to the terminal device 100 when accessed from the terminal device 100. In addition, the advertisement distribution server 20 distributes control information for instructing a display mode of the advertisement content to be distributed to the terminal device 100 together with the advertisement content. This control information is described in a script language such as JavaScript (registered trademark) or CSS (Cascading Style Sheets).

  The content distribution server 30 is a web server that distributes web pages to the terminal device 100. For example, the content distribution server 30 relates to a portal site, news site, auction site, weather forecast site, shopping site, finance (stock price) site, route search site, map providing site, travel site, restaurant introduction site, web blog, etc. Deliver various web pages.

  The web page distributed by the content distribution server 30 is formed by, for example, an HTML file described in HTML (Hyper Text Markup Language), an XML file described in XML (Extensible Markup Language), or the like. The web page distributed by the content distribution server 30 includes an advertisement acquisition command. For example, the URL or the like of the advertisement distribution server 20 is described as an advertisement acquisition command in an HTML file or the like that forms a web page. In this case, the terminal device 100 acquires the advertisement content from the advertisement distribution server 20 by accessing the URL described in the HTML file or the like.

  Various data distributed from the content distribution server 30 to the terminal device 100 is actually an HTML file or an image forming a web page, but in the following, it is distributed from the content distribution server 30 to the terminal device 100. Various data may be referred to as a “web page”.

[3. Configuration of advertisement distribution server]
Next, the configuration of the advertisement distribution server 20 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. As illustrated in FIG. 3, the advertisement distribution server 20 includes a communication unit 21, a storage unit 22, and a control unit 23.

  The communication unit 21 is realized by, for example, a NIC (Network Interface Card). The communication unit 21 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the terminal device 100, the advertiser terminal 10, and the content distribution server 30.

  The storage unit 22 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. Further, the storage unit 22 stores an advertisement database 24 that is a database in which various types of information related to advertisement content submitted from the advertiser terminal 10 is stored.

  Here, FIG. 4 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. In the example illustrated in FIG. 4, the advertisement database 24 includes items such as “advertiser ID”, “advertisement content”, “bid price”, and “CTR (Click Through Rate)”.

  The “advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 10. “Advertising content” indicates the advertising content submitted from the advertiser terminal 10. FIG. 4 shows an example in which conceptual information such as “C11” is stored in “advertising content”, but actually, a still image, a moving image, text data, a URL, or a file indicating the storage location thereof. Stores path names and so on.

  “Bid price” indicates an advertising fee designated when an advertiser submits advertising content. For example, the “bid price” corresponds to a unit price paid from the advertiser to the advertisement distributor (for example, the administrator of the advertisement distribution server 20 or the content distribution server 30) when the advertisement content is displayed once on the web page. . Further, for example, “bid price” corresponds to a unit price paid from the advertiser to the advertisement distributor when the advertisement content is clicked once by the user.

  “CTR” indicates a value obtained by dividing the number of times the advertising content is clicked by the number of times the advertising content is displayed. The CTR of advertising content that has never been distributed to the terminal device 100 includes a predetermined fixed value, an average value of CTR for all advertising content, and the same advertising category (for example, car, travel). The average value of CTR and the like for all the advertising contents belonging to is stored. Further, “CTR” may store a predicted CTR predicted from a CTR prediction model or the like. Such a predicted CTR is predicted based on, for example, the type of advertising content, the type of web page on which the advertising content is displayed, and the like.

  That is, FIG. 4 shows an example in which the advertiser identified by the advertiser ID “B10” designates the bid price “100” and submits the advertising content “C11”. FIG. 4 shows an example in which the CTR of the advertisement content “C11” is “0.02”.

  Here, in the advertisement database 24, advertisement contents displayed in the advertisement space 50 and display instructions for instructing how to display each advertisement contents are registered as advertisement contents. For example, in the example illustrated in FIG. 4, the advertisement content 24 is registered with the advertisement contents C11a to C11e illustrated in FIG. 1 as the advertisement content C11. In the advertisement database 24, it is assumed that display instructions for instructing display modes of the advertisement contents C11a to C11e are registered as the advertisement contents C11.

  Returning to FIG. 3, the description will be continued. The control unit 23 is realized by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like executing various programs stored in a storage device inside the advertisement distribution server 20 using the RAM as a work area. Is done. The control unit 23 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 3, the control unit 23 includes a submission receiving unit 25, a request receiving unit 26, an advertisement selection unit 27, and a distribution unit 28, and functions and functions of information processing described below. Realize or execute. Note that the internal configuration of the control unit 23 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as information processing described later is performed. Further, the connection relationship between the processing units included in the control unit 23 is not limited to the connection relationship illustrated in FIG. 3, and may be another connection relationship.

  The submission receiving unit 25 receives submission of advertising content from the advertiser terminal 10. Specifically, the submission accepting unit 25 accepts submission of advertising content together with designation of a bid price. Then, the submission receiving unit 25 stores the received bid price and advertisement content in the storage unit 22 in association with the advertiser ID corresponding to the advertiser of the submission source.

  Here, the submission accepting unit 25 accepts an instruction for the display mode of the advertisement content together with the submission of the advertisement content. For example, the submission acceptance unit 25 receives advertisement content C11a to C11e. In addition, the submission accepting unit 25 accepts an instruction to display the advertisement contents C11a to C11e so as to overlap each other in the advertisement space 50 of the web page C10.

  In addition, the submission receiving unit 25 receives an instruction indicating how to change the display mode of each of the advertisement contents C11a to C11e when the terminal device 100 is tilted. For example, when the terminal device 100 is tilted counterclockwise, the submission receiving unit 25 moves the advertising content C11b, C11d, and C11e to the right on the screen, and moves the advertising content C11c to the left on the screen. An instruction to move is accepted. Further, when the terminal device 100 is tilted clockwise, the submission accepting unit 25 moves the advertisement contents C11b, C11d, and C11e to the left on the screen, and moves the advertisement content C11c to the right on the screen. An instruction to do so is accepted.

  Thereafter, the submission accepting unit 25 generates a display instruction indicating the instructed display mode, and stores it in the storage unit 22 together with the advertisement contents C11a to C11e.

  The request receiving unit 26 receives an advertisement content acquisition request from the terminal device 100. For example, the request reception unit 26 receives an HTTP request as an advertisement content acquisition request.

  When the request reception unit 26 receives an advertisement content acquisition request, the advertisement selection unit 27 selects an advertisement content as a distribution candidate from the advertisement database 24. For example, the advertisement selection unit 27 preferentially selects advertisement contents having a high bid price or CTR or advertisement contents having a high bid price and CTR from among the advertisement contents registered in the advertisement database 24. Then, the advertisement selection unit 27 outputs the selected advertisement content to the distribution unit 28.

  The advertisement selection unit 27 may use an advertisement distribution technique called content matching that extracts advertisement contents related to a web page when selecting advertisement contents. In addition, when the web page is a search page, the advertisement selection unit 27 may use an advertisement distribution method called a search-linked advertisement that extracts advertisement content that matches the search keyword specified in the search page. Further, the advertisement selection unit 27 may use an advertisement distribution technique called targeting distribution that extracts advertisement content that matches user attribute information (such as psychographic attributes and demographic attributes).

  The distribution unit 28 distributes control information that causes the terminal device 100 to execute display processing together with the advertisement content selected by the advertisement selection unit 27. Specifically, when receiving the advertisement content selected by the advertisement selection unit 27, the distribution unit 28 extracts a display instruction included in the received advertisement content. And the delivery part 28 produces | generates the control information for displaying advertising content with the display mode which the extracted display instruction | indication shows. Thereafter, the distribution unit 28 distributes the generated control information and image and moving image data included in the advertisement content to the terminal device 100.

  For example, when the data of the advertising content C11 is received, the distribution unit 28 generates control information for displaying the advertising content C11a to C11e in an overlapping manner within the advertising space 50 of the web page C10. Further, when the terminal device 100 is tilted counterclockwise, the distribution unit 28 moves the advertisement contents C11b, C11d, and C11e to the right on the screen, and moves the advertisement content C11c to the left on the screen. Generate control information. Further, when the terminal device 100 is tilted clockwise, the distribution unit 28 moves the advertising content C11b, C11d, C11e to the left on the screen and moves the advertising content C11c to the right on the screen. Generate information. Then, the distribution unit 28 distributes the advertising content C11a to C11e and the control information to the terminal device 100.

  Here, the control information according to the embodiment causes the terminal device 100 to execute a display procedure, a detection procedure, and a change procedure, for example. The display procedure is a processing procedure for displaying the advertisement contents C11a to C11e so as to overlap each other in the advertisement space 50 of the web page C10. The detection procedure is a processing procedure for detecting the physical state of the terminal. The change procedure is a processing procedure for changing the display mode of the advertisement contents C11a to C11e according to the physical state of the terminal.

[4. Configuration of Content Distribution Server 30]
Next, the configuration of the content distribution server 30 according to the embodiment will be described with reference to FIG. FIG. 5 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. As shown in FIG. 5, the content distribution server 30 includes a communication unit 31, a content storage unit 32, and a control unit 33.

  The communication part 31 is implement | achieved by NIC etc., for example. The communication unit 31 is connected to the network N by wire or wirelessly and transmits / receives information to / from the terminal device 100 and the advertisement distribution server 20.

  The content storage unit 32 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. And the content memory | storage part 32 memorize | stores the web page which is an example of a content. For example, the content storage unit 32 stores an HTML file that forms a web page, a still image or a moving image displayed on the web page. Note that the web page stored in the content storage unit 32 includes an advertisement acquisition command for acquiring advertisement content.

  The control unit 33 is realized, for example, by executing various programs (corresponding to an example of a distribution program) stored in a storage device inside the content distribution server 30 using the RAM as a work area by a CPU, an MPU, or the like. . The control unit 33 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 5, the control unit 33 includes a reception unit 34 and a distribution unit 35, and realizes or executes information processing functions and operations described below. The internal configuration of the control unit 33 is not limited to the configuration illustrated in FIG. 5, and may be another configuration as long as the information processing described later is performed. In addition, the connection relationship between the processing units included in the control unit 33 is not limited to the connection relationship illustrated in FIG. 5, and may be another connection relationship.

  The accepting unit 34 accepts a web page acquisition request from the terminal device 100. For example, the reception unit 34 receives an HTTP request as a web page acquisition request.

  The distribution unit 35 distributes the web page to the terminal device 100 when the web page acquisition request is received by the reception unit 34. Specifically, the distribution unit 35 acquires the acquisition request target web page from the content storage unit 32 and distributes the acquired web page to the terminal device 100. As described above, the web page stored in the content storage unit 32 includes an advertisement acquisition command for acquiring advertisement content, and the terminal device 100 sends an advertisement distribution request to the advertisement distribution server 20. Will be sent.

[5. Configuration of terminal device]
Next, the configuration of the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram illustrating a configuration example of the terminal device according to the embodiment. As illustrated in FIG. 6, the terminal device 100 includes a communication unit 110, an input unit 120, an output unit 130, a physical sensor 140, and a control unit 150.

  The communication unit 110 is realized by a NIC or the like, for example. The communication unit 110 is connected to the network N by wire or wireless, and transmits / receives information to / from the advertisement distribution server 20 and the content distribution server 30.

  The input unit 120 is an input device that receives various operations from the user. For example, the input unit 120 is realized by a keyboard, a mouse, an operation key, or the like. The output unit 130 is a display device for displaying various information. For example, the output unit 130 is realized by a liquid crystal display or the like. In addition, when a touch panel is employ | adopted for the terminal device 100, the input part 120 and the output part 130 are integrated.

  The physical sensor 140 is a sensor that detects the physical state of the terminal device 100. For example, the physical sensor 140 is a gyro sensor that measures the inclination of the terminal device 100 in the triaxial direction. Note that the physical sensor 140 is not limited to a gyro sensor, and an arbitrary sensor such as an acceleration sensor, a temperature sensor, a volume sensor, and a brightness sensor can be applied.

  The control unit 150 is realized, for example, by executing various programs (corresponding to an example of a display program) stored in a storage device inside the terminal device 100 using the RAM as a work area by a CPU, an MPU, or the like. For example, these various programs correspond to application programs called web browsers. The control unit 150 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 6, the control unit 150 includes a request unit 151, an operation control unit 152, and a display control unit 153, and realizes or executes functions and operations of information processing described below. Note that the internal configuration of the control unit 150 is not limited to the configuration illustrated in FIG. 6, and may be other configurations as long as the configuration performs information processing to be described later. Further, the connection relationship between the processing units included in the control unit 150 is not limited to the connection relationship illustrated in FIG. 6, and may be another connection relationship.

  When the request unit 151 receives the URL of the web page from the operation control unit 152, the request unit 151 transmits an acquisition request for the web page indicated by the received URL to the content distribution server 30. Further, the request unit 151 transmits an advertisement content acquisition request to the advertisement distribution server 20 when the advertisement acquisition command is included in the web page received from the content distribution server 30.

  The operation control unit 152 executes various controls according to user operations received via the input unit 120. For example, when the user performs a web page display operation on the input unit 120, the operation control unit 152 outputs the URL of the web page to be displayed to the request unit 151. Further, the operation control unit 152 outputs the content of the user operation received through the input unit 120 to the display control unit 153. In addition, when the web page received by the display control unit 153 includes an advertisement acquisition command, the operation control unit 152 instructs the request unit 151 to transmit an advertisement content acquisition request to the advertisement distribution server 20. .

  The display control unit 153 executes processing for displaying the received web page and advertisement content on the output unit 130. For example, the display control unit 153 operates as a display unit 154, a detection unit 155, and a change unit 156 as illustrated in FIG. 6 when the control unit 150 executes control information distributed together with the advertisement content. The display unit 154 and the change unit 156 are realized, for example, by executing control information using the RAM as a work area by a CPU, an MPU, or the like. That is, the display unit 154 executes the display procedure described above, the detection unit 155 executes the detection procedure described above, and the change unit 156 executes the change procedure described above.

  The display unit 154 displays the advertising content on the back of the web page. For example, the display unit 154 receives the web page C10 requested by the request unit 151 and the advertisement contents C11a to C11e. In such a case, the display unit 154 displays the web page C10 in the entire display area of the output unit 130 and arranges the advertisement contents C11a to C11e so as to overlap the advertisement frame 50.

  Further, when receiving the content of the user operation from the operation control unit 152, the display unit 154 controls the display content of the output unit 130 according to the received user operation. For example, the display unit 154 scrolls the web page C10 when a scroll operation is performed while the web page C10 is displayed in the entire display area of the output unit 130. Further, the display unit 154 changes the display mode of each of the advertisement contents C11a to C11e displayed in the advertisement frame 50 according to the instruction from the changing unit 156.

  The detection unit 155 detects the physical state of the terminal device 100. For example, the detection unit 155 detects the tilt of the terminal device 100 using the physical sensor 140 and notifies the change unit 156 of the detected tilt. As a specific example, the detection unit 155 detects the direction in which the terminal device 100 is tilted and the angle at which the terminal device 100 is tilted, and notifies the change unit 156 of the detected direction and angle.

  Note that the detection unit 155 may detect an impact applied to the terminal device 100 using the physical sensor 140. For example, the detection unit 155 measures the acceleration applied to the terminal device 100 using the physical sensor 140, and when the measured acceleration change amount is larger than a predetermined threshold, the detection unit 155 It may be determined that an impact has been applied.

  For example, the detection unit 155 may detect a predetermined operation by the user using the input unit 120 and the physical sensor 140. A specific example will be described. When the impact is detected by the physical sensor 140 and the input unit 120 detects that the user has touched the screen, the detection unit 155 knocks the screen. May be determined.

  The changing unit 156 changes the display mode of the advertisement content C10 according to the detection result of the physical state of the terminal device 100 by the detecting unit 155. For example, the changing unit 156 instructs the display unit 154 to move the advertisement contents C11a to C11e in the direction corresponding to the detected tilt direction of the terminal device 100. Further, for example, the changing unit 156 moves the advertisement contents C11a to C11e by a distance corresponding to the tilt angle of the terminal device 100.

  For example, when the terminal device 100 is tilted counterclockwise, the changing unit 156 moves the advertising content C11b, C11d, and C11e to the right on the screen and moves the advertising content C11c to the left on the screen. . Further, when the terminal device 100 is tilted clockwise, the changing unit 156 moves the advertising content C11b, C11d, and C11e to the left on the screen and moves the advertising content C11c to the right on the screen.

  Further, the changing unit 156 calculates the movement amount of each advertisement content C11a to C11e according to the detected angle of the terminal device 100, and moves each advertisement content C11a to C11e by the calculated movement amount. As a result, the terminal device 100 changes the display mode of the advertisement contents C11a to C11e according to the inclination of the terminal device 100 as shown in the first state to the third state in FIG.

  That is, the changing unit 156 displays the advertisement content C11d hidden by the advertisement content C11c, for example, by moving the advertisement content C11a to C11e displayed in an overlapping manner according to the inclination of the terminal device 100. For this reason, the terminal device 100 can cause the user to perform an operation of tilting the terminal device 100 in order to see the range hidden in the advertising content C11d among the advertising content C11c. As a result, the terminal device 100 can make the user interested in the advertisement.

  Note that the changing unit 156 may not only move each of the advertisement contents C11a to C11e, but may individually change the brightness, saturation, color, transparency, and the like of each of the advertisement contents C11a to C11e. In such display mode change processing, any change can be applied according to a display instruction instructed when the advertiser registers the advertising content C11.

[6. Other display examples)
In the above, the display process by the terminal device 100 has been described using the display mode illustrated in FIG. Specifically, in the above-described example, the terminal device 100 detects the inclination on the XY plane, and moves the advertisement contents C11a to C11e in the left-right direction on the screen according to the detected inclination. However, the embodiment is not limited to this.

  That is, the terminal device 100 may detect any physical state other than the tilt of the terminal device 100 with the physical sensor 140 and change the display mode of the advertisement content C11 according to the detected state. The physical state of the terminal device 100 includes, for example, acceleration applied by shaking the terminal device 100, impact on the terminal device 100, predetermined operation, temperature around the terminal device, illuminance, volume, and the like. Any state that can be measured by the sensor 140 can be applied.

  Further, as described above, when changing the display mode, the terminal device 100 not only moves the positions of the advertisement contents C11a to C11e, but also brightness and saturation when displaying the advertisement contents C11a to 11e. The color, transparency, etc. may be changed individually. Moreover, the terminal device 100 may replace the advertising content displayed in the advertising space 50 with the advertising content when a predetermined operation or state is detected.

  That is, the terminal device 100 may detect an arbitrary physical state and change the display mode of the advertisement content to an arbitrary mode according to the detected state. Hereinafter, another example of the process of changing the display mode of the advertisement content displayed by the terminal device will be described with reference to FIGS.

[6-1. Example of changing the display mode according to the direction of tilt]
The terminal device 100 described above changes the display mode of the advertisement content C11 according to the tilt of the terminal device 100 on the XY plane, that is, the tilt around the Z axis perpendicular to the screen of the terminal device 100. However, the embodiment is not limited to this. For example, the terminal device 100 may change the direction in which the advertisement contents C11a to C11e are moved in accordance with the tilt direction of the terminal device 100.

  For example, FIG. 7 is a diagram illustrating a first variation of processing in which the terminal device according to the embodiment changes the display form. In the example illustrated in FIG. 7, when the terminal device 100 is tilted on the YZ plane, that is, when the terminal device 100 is tilted in the depth direction as viewed from the user, the terminal device 100 displays the advertisement content C11. The example of changing is described separately for the first state to the third state.

  For example, as shown in the first state, when the terminal device 100 is not inclined in the depth direction, the terminal device 100 displays the advertisement contents C11a to C11e in an overlapping manner in the advertisement frame 50. Here, as shown in the second state, when the terminal device 100 is tilted in the depth direction, the terminal device 100 moves the advertising content C11b and the advertising content C11d by a predetermined distance in the upward direction on the screen. Further, the terminal device 100 moves the advertising content C11c downward by a predetermined distance on the screen, and moves the advertising content C11e rightward by a predetermined distance on the screen.

  Further, as shown in the third state, when the terminal device 100 further tilts in the depth direction, the terminal device 100 further moves the advertising content C11b and the advertising content C11d upward on the screen, and displays the advertising content C11c on the screen. Move further down above. Further, the terminal device 100 further moves the advertising content C11e in the right direction on the screen. As a result, the terminal device 100 displays the advertising content C11d hidden by the advertising content C11c in the advertising space 50.

  When the terminal device 100 is tilted toward the front of the screen, the terminal device 100 moves the advertising content C11b and the advertising content C11d downward on the screen, causes the advertising content C11c to move upward on the screen, and The content C11e may be moved rightward on the screen. Thus, since the terminal device 100 changes the display mode of each advertisement content C11a to 11e according to the inclination of the terminal device 100 in the depth direction, the user can be interested in the advertisement.

[6-2. Example of changing display mode by predetermined operation]
The terminal device 100 described above has moved the advertising contents C11a to C11e according to the inclination of the terminal device 100. However, the embodiment is not limited to this. For example, the terminal device 100 may change the display mode of each of the advertisement contents C11a to C11e when a predetermined operation is detected. For example, the terminal device 100 may display advertising content other than the advertising content C11a to C11e in the advertising space 50 when the user shakes the terminal device 100 greatly.

  For example, FIG. 8 is a diagram illustrating a second variation of the process in which the terminal device according to the embodiment changes the display form. In the example illustrated in FIG. 8, the first state is shown for an example in which the new advertising content C <b> 11 f is displayed when the terminal device 100 is greatly shaken by the user after the terminal device 100 is tilted on the XY plane. -It described separately in the 3rd state.

  For example, when the terminal device 100 is tilted on the XY plane as shown in the first state, the terminal device 100 overlaps the advertisement contents C11a to C11e as shown in the third state of FIG. At the same time, the advertisement contents C11a to C11e are shifted and displayed. Further, the terminal device 100 detects the acceleration applied to the terminal device 100, and determines whether or not the detected acceleration is greater than a predetermined threshold value. For example, in the example shown in the first state, the terminal device 100 is only tilted and an acceleration larger than a predetermined threshold is not applied, so the detected acceleration is smaller than the predetermined threshold. The advertisement contents C11a to C11e are displayed.

  Here, as shown in the second state, when the user greatly shakes the terminal device 100 on the XY plane, the terminal device 100 determines that the detected acceleration value is larger than a predetermined threshold value. In such a case, as shown in the third state, the terminal device 100 does not display the advertising content C11b to C11d in which the tomato image has been arranged, and a picture of tomato juice between the advertising content C11a and the advertising content C11e. The advertising content C11f in which is placed is newly displayed.

  When such processing is performed, for example, the terminal device 100 may cause the user to have an impression that the tomato displayed in the advertising space 50 has become tomato juice when the user shakes the terminal device 100 greatly. it can. As a result, since the terminal device 100 causes the user's interest in the advertisement, the advertisement effect can be further enhanced.

  The above-described processing is an example of processing in which the terminal device 100 changes the display mode of the advertising content C11 when the terminal device 100 is shaken greatly. The terminal device 100 applies other display mode changes. May be. Further, for example, the terminal device 100 may acquire new advertising content C12 from the advertising distribution server 20, and may display the acquired advertising content C12 in the advertising space 50 instead of the advertising content C11.

[6-3. Example of changing display mode in which input unit 120 and physical sensor 140 are linked]
The terminal device 100 described above changes the display mode of the advertisement content C11 according to the physical state of the terminal device 100 detected using the physical sensor 140. However, the embodiment is not limited to this. For example, the terminal device 100 may detect a predetermined operation by linking the input unit 120 and the physical sensor 140, and may change the display mode of the advertisement content according to the detected operation.

  For example, FIG. 9 is a diagram illustrating a third variation of the process in which the terminal device according to the embodiment changes the display form. In the example illustrated in FIG. 9, the example in which the display mode of the advertising content is changed when the user knocks the advertising space 50 is described in the first state to the third state.

  For example, the terminal device 100 receives advertisement content C12a in which a door image is arranged and advertisement content C12b in which a restaurant image is arranged. In such a case, the terminal device 100 arranges the advertising content C12b on the back of the advertising content C12a and displays the advertising content C12 in the advertising space 50. As a result, as shown in the first state of FIG. 9, the terminal device 100 displays only the advertising content C12a in the advertising space 50.

  Here, in the example shown in the second state in FIG. 9, it is assumed that the user knocks the area where the advertising space 50 is displayed twice. In such a case, the terminal apparatus 100 uses the physical sensor 140 to measure the amount of change in acceleration. Further, when the measured change amount is larger than the predetermined threshold, the terminal device 100 detects whether the input unit 120 detects the touch of the user's finger F10 at the same time as the measurement of the acceleration change. Determine whether or not. When the input unit 120 detects the touch of the user's finger F10 at the same time as the timing when the change in acceleration is measured, the terminal device 100 is assumed to have knocked the terminal device 100 by the user. judge.

  Further, the terminal device 100 determines whether or not the area on the screen where the user's finger F10 is touched is within the area where the advertising space 50 is displayed. And the terminal device 100 determines with the user knocking advertisement content C12a, when the area | region on the screen where the user's finger | toe F10 was touched is in the area | region where the advertising space 50 was displayed. In such a case, the terminal device 100 displays the advertising content C12b instead of the advertising content C12a as shown in the third state of FIG.

  As described above, the terminal device 100 detects the user's knock using the input unit 120 and the physical sensor 140. When the user's knock is detected, the terminal device 100 changes the display mode of the advertising content C12 displayed in the advertising space 50. When such processing is performed, for example, when the terminal device 100 knocks the door of the restaurant, the user can have an impression that the user is guided into the restaurant. As a result, since the terminal device 100 causes the user's interest in the advertisement, the advertisement effect can be further enhanced.

  The above-described processing is an example of processing in which the terminal device 100 changes the display mode of the advertisement contents C11 and C12 when the terminal device 100 detects a knock, and the terminal device 100 changes other display modes. You may apply. In addition to the knocking operation, the terminal device 100 detects any operation as long as it is an operation that can be detected using the input unit 120 and the physical sensor 140, and displays the display mode of the advertisement content according to the detection result. Can be changed.

[7. (Processing flow of advertisement distribution system)
Next, a procedure of processing executed by the terminal device 100 that has executed the control information will be described with reference to FIG. FIG. 10 is a flowchart illustrating an example of a flow of display processing executed by the terminal device according to the embodiment.

  In the example illustrated in FIG. 10, the terminal device 100 requests the content distribution server 30 to distribute the web page C10 in response to a user operation, and receives the web page C10 from the content distribution server 30 (step S101). Next, when an advertisement acquisition command is included in the distributed web page C10, the terminal device 100 transmits a distribution request to the advertisement distribution server 20 (step S102). Next, the terminal device 100 determines whether or not the advertisement contents C11a to C11e have been received (step S103). When it is determined that the advertisement content has not been received (step S103: No), the terminal device 100 executes step S103 again.

  In addition, when the terminal device 100 receives the advertising content C11a to C11e (step S103: Yes), the terminal device 100 displays the web page and displays the received advertising content C11a to C11e so as to overlap the advertising space 50 (step S104). ). Next, the terminal device 100 determines whether or not an inclination is detected using the physical sensor 140 (step S105), and if an inclination is detected (step S105: Yes), according to the inclination direction, The display positions of the advertisement contents C11a to C11e are shifted (step S106). In addition, the terminal device 100 skips execution of step S106, when inclination is not detected (step S105: No).

  Subsequently, the terminal device 100 determines whether or not the acceleration detected using the physical sensor 140 is equal to or greater than a predetermined threshold (step S107). If the acceleration is equal to or greater than the predetermined threshold (step S107: Yes), the terminal device 100 changes the advertising content C11a to C11e displayed in the advertising space to a different advertising content (step S108) and ends the process. To do.

  On the other hand, when the acceleration is smaller than the predetermined threshold (step S107: No), the terminal device 100 determines whether the advertising space 50 has been knocked from the detection result using the input unit 120 and the physical sensor 140. (Step S109). When the terminal device 100 determines that the advertising space has been knocked (step S109: Yes), the terminal device 100 executes step S108. On the other hand, when the advertising space 50 is not knocked (step S109: No), the terminal device 100 ends the process.

[8. (Modification)
The advertisement distribution system 1 according to the above-described embodiment may be implemented in various different forms other than the above-described embodiment. Therefore, in the following, another embodiment of the advertisement distribution system 1 will be described. Note that the terminal device 100 described below performs display processing of advertising content in accordance with control information included in the advertising content.

[8-1. About display mode]
When detecting the tilt, the terminal device 100 described above moved the advertising contents C11a to C11e in the direction corresponding to the detected tilt. However, the embodiment is not limited to this. For example, the terminal device 100 accelerates the advertising contents C11a to C11e in the tilted direction when the detected tilt is equal to or greater than a predetermined threshold. Then, when the advertising contents C11a to C11e are no longer displayed in the advertising space 50, the terminal device 100 does not display the advertising contents C11a to C11e again even if the detected inclination returns to the initial state. When such processing is performed, the terminal device 100 gives the user an impression that an image or the like displayed in the advertising space 50 falls from the advertising space 50 and disappears according to the inclination of the terminal device 100. You can hold them.

  Further, the terminal device 100 may individually determine whether or not to display the advertisement contents C11a to C11e according to the detected inclination. For example, the terminal device 100 displays the first advertising content on the advertising space 50 and arranges the second advertising content on the back of the first advertising content. And the terminal device 100 may erase | eliminate 1st advertisement content and may display only 2nd advertisement content, when the inclination of a predetermined direction is detected. Note that the terminal device 100 may individually change brightness, saturation, color, transparency, and the like when displaying the advertisement contents C11a to C11e according to the detected direction and angle of inclination.

[8-2. (About physical state)
The terminal device 100 described above changes the display mode of the advertisement content C11 when the inclination of the terminal device 100 is detected, when the terminal device 100 is shaken greatly, when a knock is detected, or the like. However, the embodiment is not limited to this. For example, the terminal device 100 uses the physical sensor 140 to determine the physical properties of the terminal device 100, such as acceleration applied to the terminal device 100, impact on the terminal device 100, predetermined operation, temperature around the terminal device, illuminance, volume, and the like. Any physical condition that the sensor 140 can measure is measured. And the terminal device 100 should just change the display mode of the advertising content C11 according to a measurement result.

  For example, the terminal device 100 changes the display mode of the advertisement content C11 when the ambient temperature of the terminal device is higher than a predetermined threshold, when the illuminance is brighter than the predetermined threshold, or when the volume is higher than the predetermined threshold. It may be changed. For example, the terminal device 100 may change the brightness, saturation, color, transparency, and the like of the advertisement content C11 according to values such as temperature, illuminance, and volume.

[8-3. About control information)
The terminal device 100 described above performs the above-described display process using control information that the advertisement distribution server 20 distributes together with the advertisement content. However, the embodiment is not limited to this. For example, the terminal device 100 receives the control information described above together with the web page from the content distribution server 30, and receives a display instruction for setting the display mode from the advertisement distribution server 20 together with the advertisement content. Then, the terminal device 100 may execute the control information received from the content distribution server 30 and determine the display mode of the advertisement content according to the received display instruction.

[8-4. Web page and advertising content)
In the above embodiment, the example in which the advertising content is displayed in the advertising space of the web page has been shown, but the advertising content is not limited to being displayed on the web page. For example, the advertising content described above may be displayed on a screen of a mobile phone game or the like. Further, the terminal device 100 may execute the above-described process for arbitrary content other than the advertising content.

[8-5. Touch operation)
Moreover, in the said embodiment, it was determined whether the user knocked the advertising space 50 according to the detection result of the physical sensor 140 and the input part 120. FIG. However, the embodiment is not limited to this. That is, the terminal device 100 detects a predetermined physical state by combining the measurement result of the physical sensor 140 and any information such as the input to the input unit 120, time, and region, and displays advertisement content according to the detection result. What is necessary is just to change an aspect.

[8-6. Device configuration〕
In the above embodiment, the advertisement distribution system 1 includes the advertisement distribution server 20 and the content distribution server 30. However, the advertisement distribution server 20 and the content distribution server 30 are formed as one device. May be. In this case, the advertisement distribution server 20 illustrated in FIG. 2 includes, for example, the content storage unit 32, the reception unit 34, and the distribution unit 35 illustrated in FIG. When the advertisement distribution server 20 receives a web page acquisition request from the terminal device 100, the advertisement distribution server 20 distributes a web page that does not include an advertisement acquisition command to the terminal device 100 together with the advertisement content.

  In the above embodiment, the example in which the advertisement content is distributed from the advertisement distribution server 20 to the terminal device 100 has been described. However, the content distribution server 30 may acquire the advertisement content from the advertisement distribution server 20. In this case, the request reception unit 26 of the advertisement distribution server 20 receives an advertisement content acquisition request from the content distribution server 30. The advertisement distribution server 20 distributes the advertisement content to the content distribution server 30. In addition, the content distribution server 30 distributes a web page that does not include an advertisement acquisition command to the terminal device 100 together with the advertisement content acquired from the advertisement distribution server 20.

[8-7. Terminal device operation record)
In addition, the terminal device 100 described above may transmit to the advertisement distribution server 20 a record of how much the user has operated the terminal device 100 with respect to the web page on which the advertising content according to the embodiment is displayed. Good. Specifically, the detection unit 155 performs a physical operation of the terminal device 100 such as a scroll operation performed by the user on the web page on which the advertisement content is displayed, a web page enlargement / reduction operation, and a tilt measured by the physical sensor 140. Record the target state. Further, the detection unit 155 allows the user to perform a click operation on the advertising content, the number of times the web page has been reloaded, a transmission operation from the terminal device (for example, writing to the SNS, etc.) regarding information specifying the advertising content, etc. Various operations performed on 100 can also be recorded. Then, the communication unit 110 transmits information related to the operation history recorded by the detection unit 155 to the advertisement distribution server 20.

  Then, the advertisement distribution server 20 receives information related to the operation history of the terminal device 100 distributed from the terminal device 100. Further, the advertisement distribution server 20 aggregates the received information related to the operation history of the terminal device 100, and further acquires information obtained by analyzing the information. Specifically, the advertisement distribution server 20 determines the number of scroll operations, the number of times the user tilts the terminal device 100, and the number of times the user tilts the terminal device 100 for the advertisement content with the control information according to the embodiment and the advertisement content without the control information. Information such as an angle, CTR, etc., that compares advertising effectiveness indicators is acquired.

  Further, the advertisement distribution server 20 may transmit information related to the operation history of the terminal device 100 to the advertiser terminal 10. Here, the operation history for the web page on which the advertising content with the control information according to the embodiment is displayed can be an index indicating the advertising effect. That is, in the web page on which the advertisement content with the control information according to the embodiment is displayed, not only the advertisement content itself is clicked by the user but also the web page of the advertisement content destination is displayed. The operation history itself indicating how much the user has performed the scrolling operation (that is, how much the user has changed the display mode of the web page) can be said to be an index indicating the user's interest in the advertising content. For example, the advertisement distribution server 20 compares the number of times the user tilts the terminal device 100, the angle, the time, and the like, thereby displaying interest in the advertisement when displaying the advertisement content with the control information according to the embodiment. An indicator can be provided that indicates how much has occurred. Accordingly, the advertisement distribution server 20 transmits information related to the operation history of the terminal device 100 to the advertiser terminal 10, thereby providing a report indicating an advertisement effect index for the web page on which the advertisement content according to the embodiment is displayed. Can do.

  Thereby, the advertisement delivery server 20 can show the advertiser the usefulness of the display mode of the advertisement content with the control information according to the embodiment in the terminal device 100.

[8-8. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured. For example, the request unit 151 and the operation control unit 152 illustrated in FIG. 6 may be integrated.

  In addition, the above-described embodiments can be appropriately combined within a range in which processing contents do not contradict each other.

[8-9. program〕
Further, the terminal device 100, the advertisement distribution server 20, and the content distribution server 30 according to the above-described embodiment are realized by a computer 1000 having a configuration as shown in FIG. 11, for example. Hereinafter, the advertisement distribution server 20 will be described as an example. FIG. 11 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the advertisement distribution server. The computer 1000 includes a CPU 1100, a RAM 1200, a ROM 1300, an HDD 1400, a communication interface (I / F) 1400, an input / output interface (I / F) 1600, and a media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100 and data used by the programs. The communication interface 1400 receives data from other devices via the network N and sends the data to the CPU 1100, and transmits the data generated by the CPU 1100 to the other devices.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. In addition, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the advertisement distribution server 20 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 23 by executing a program loaded on the RAM 1200. The HDD 1400 stores data in the storage unit 22, that is, the advertisement database 24. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them. However, as another example, these programs may be acquired from other devices.

  When the computer 1000 functions as the terminal device 100 according to the embodiment, the CPU 1100 of the computer 1000 realizes the function of the control unit 150 by executing a program loaded on the RAM 1200.

  When the computer 1000 functions as the content distribution server 30 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 33 by executing a program loaded on the RAM 1200. The HDD 1400 stores data in the content storage unit 32.

[9. effect〕
As described above, the advertisement distribution server 20 according to the embodiment includes the distribution unit 28. The distribution unit 28 distributes a plurality of advertisement contents (an example of the second content) displayed on the advertising space 50 of the web page (an example of the first content) together with the control information to the terminal device 100. Further, the control information causes the terminal device 100 to execute a display procedure for displaying a plurality of second contents together with the first contents. The control information also causes the terminal device 100 to execute a detection procedure for detecting the physical state of the terminal device 100. Further, the control information causes the terminal device 100 to execute a change procedure for changing the display mode of each advertisement content displayed in an overlapping manner according to the detection result. For this reason, the advertisement distribution server 20 can improve the advertisement effect as a result of causing the user's interest in the advertisement.

  Further, the control information causes the terminal device 100 to execute a detection procedure for detecting the tilt of the terminal device 100. In addition, the control information causes the terminal device 100 to execute a change procedure for changing the display mode of the advertisement content according to the inclination of the terminal device 100. For this reason, the advertisement distribution server 20 can cause the user to perform an operation such as tilting the terminal device 100 while watching the advertisement. Therefore, as a result of causing the user's interest in the advertisement, the advertisement effect can be improved.

  Also, the control information causes the terminal device 100 to execute a change procedure for moving each advertisement content so that a range hidden by other advertisement content is displayed according to the detection result. For this reason, since the advertisement distribution server 20 displays the hidden advertisement content according to the inclination of the terminal device 100, the advertisement effect can be improved as a result of causing the user's interest in the advertisement.

  Further, the control information causes the terminal device 100 to execute a change procedure for moving each advertisement content in a direction corresponding to the detected tilt direction. For this reason, the advertisement distribution server 20 causes the user to perform an operation such as tilting the terminal device 100 in various directions while watching the advertisement content. Can do.

  Further, the control information causes the terminal device 100 to execute a changing procedure for moving each advertisement content by a distance corresponding to the detected tilt angle. For this reason, the advertisement distribution server 20 causes the user to perform an operation such as tilting the terminal device 100 at various angles while viewing the advertisement content. Can do.

  Further, the control information causes the terminal device 100 to execute a detection procedure for detecting acceleration applied to the terminal device 100. Further, the control information causes the terminal device 100 to execute a changing procedure for changing the display mode of the advertisement content according to the detected acceleration value. For this reason, since the advertisement delivery server 20 displays the advertising content of a different display mode according to the acceleration applied to the terminal device 100, the advertising effect can be improved as a result of causing interest in the advertisement of the user.

  Further, the control information causes the terminal device 100 to execute a change procedure for changing the displayed advertisement content to a different advertisement content when the detected acceleration value is larger than a predetermined threshold value. For this reason, for example, when the terminal device 100 is shaken greatly, the advertisement distribution server 20 displays a new advertisement. Therefore, as a result of causing the user's interest in the advertisement, the advertisement effect can be improved.

  The control information also causes the terminal device 100 to execute a detection procedure for detecting an impact applied to the terminal device 100. In addition, when an impact is detected, the control information causes the terminal device 100 to execute a change procedure for changing the display mode of the advertisement content. Therefore, when the advertisement distribution server 20 is knocked or the like, the advertisement distribution server 20 displays the advertising content having a different display mode according to the impact applied to the terminal device 100. As a result, the advertising effect is improved and the advertising effect is improved Can be made.

  The control information also causes the terminal device 100 to execute a detection procedure for detecting an impact and an input applied to the terminal device 100. The control information causes the terminal device 100 to execute a change procedure for changing the displayed advertisement content to a different advertisement content when an input and an impact are detected. For this reason, for example, when the advertising space 50 is knocked, the advertising distribution server 20 displays advertising content different from the advertising content being displayed. Can be improved.

  As described above, some of the embodiments of the present application have been described in detail based on the drawings. It is possible to implement the present invention in other forms with improvements.

  Moreover, the above-mentioned “section (module, unit)” can be read as “means”, “circuit”, and the like. For example, the distribution unit can be read as distribution means or a distribution circuit.

DESCRIPTION OF SYMBOLS 1 Advertisement delivery system 10 Advertiser terminal 20 Advertisement delivery server 21, 31, 110 Communication part 22 Storage part 23, 33, 150 Control part 24 Advertisement database 25 Submission reception part 26 Request reception part 27 Advertisement selection part 28 Distribution part 30 Content Distribution server 32 Content storage unit 34 Reception unit 35 Distribution unit 100 Terminal device 120 Input unit 130 Output unit 140 Physical sensor 151 Request unit 152 Operation control unit 153 Display control unit 154 Display unit 155 Detection unit 156 Change unit

Claims (12)

Distribution of a plurality of second contents displayed in a display area included in the first content together with the control information, the plurality of second contents having a transparent area through which the content arranged on the back surface is transmitted to the terminal device Part
The control information is
A display procedure for displaying a content in which a plurality of the second contents are overlapped in the display area together with the first content;
A detection procedure for detecting a physical state of the terminal device;
Depending on the detection result of the detection procedure, at least one of the second contents is moved, and the display mode in the transparent area of the second content arranged on the front surface is changed to be displayed in the display area. And a change procedure for changing the display mode of the content. The detection procedure detects the tilt of the terminal device,
The distribution device according to claim 1, wherein the changing procedure changes a display mode of the content displayed in the display area by moving the second content according to an inclination of the terminal device. .   In the change procedure, each second content is moved so that a range hidden by another second content is displayed in the display area according to a detection result of the detection procedure. The distribution apparatus according to claim 1 or 2.   The distribution apparatus according to claim 1, wherein the changing procedure moves the second content in a direction corresponding to a tilt direction of the terminal device.   5. The distribution device according to claim 1, wherein the changing procedure moves the second content by a distance corresponding to an angle at which the terminal device is inclined. The detection procedure detects acceleration applied to the terminal device,
The said change procedure changes the display mode of the content displayed on the said display area by moving the said 2nd content according to the value of the acceleration which the said detection means detected. The distribution device according to any one of 5. When the acceleration value detected by the detection procedure is larger than a predetermined threshold, the change procedure changes the plurality of second contents displayed in the display area to different second contents. The distribution device according to claim 6. The detection procedure detects an impact applied to the terminal device,
The said change procedure changes the display mode of the content displayed on the said display area by moving the said 2nd content, when the said detection procedure detects an impact. The distribution device according to any one of the above. The detection procedure detects an input to the terminal device and an impact applied to the terminal device,
In the change procedure, when an input to the terminal device is detected in the detection procedure, and the detection procedure detects an impact applied to the terminal device, a plurality of second items displayed in the display area are displayed. The distribution apparatus according to claim 1, wherein the content is changed to a different second content. A plurality of second contents displayed in the display area included in the first content together with the control information, the distribution device distributing a plurality of second contents having a transparent area that transmits the content arranged on the back surface, A reception unit that receives the control information and the plurality of second contents;
The control information is
A display procedure for displaying a content in which a plurality of the second contents are overlapped in the display area together with the first content;
A detection procedure for detecting the physical state of the terminal device;
Depending on the detection result of the detection procedure, at least one of the second contents is moved, and the display mode in the transparent area of the second content arranged on the front surface is changed to be displayed in the display area. A terminal device that causes the terminal device to execute a change procedure for changing a display mode of the content. A distribution method executed by a computer,
Distribution of a plurality of second contents displayed in a display area included in the first content together with the control information, the plurality of second contents having a transparent area through which the content arranged on the back surface is transmitted to the terminal device Including steps,
The control information is
A display procedure for displaying a content in which a plurality of the second contents are overlapped in the display area together with the first content;
A detection procedure for detecting a physical state of the terminal device;
Depending on the detection result of the detection procedure, at least one of the second contents is moved, and the display mode in the transparent area of the second content arranged on the front surface is changed to be displayed in the display area. And a change procedure for changing the display mode of the content. On the computer,
Distribution of a plurality of second contents displayed in a display area included in the first content together with the control information, the plurality of second contents having a transparent area through which the content arranged on the back surface is transmitted to the terminal device Let the procedure run,
The control information is
A display procedure for displaying a content in which a plurality of the second contents are overlapped in the display area together with the first content;
A detection procedure for detecting a physical state of the terminal device;
Depending on the detection result of the detection procedure, at least one of the second contents is moved, and the display mode in the transparent area of the second content arranged on the front surface is changed to be displayed in the display area. A distribution program for causing the terminal device to execute a change procedure for changing a display mode of the content.

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