JP2014241509A - Information service system, radio terminal, program and information service method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information service system, radio terminal, program and information service method, capable of providing information from an information management apparatus to a radio terminal which has approached a radio communication area.SOLUTION: The radio terminal has a list of identification information of a wireless LAN access point corresponding to a user's action history, and receives information corresponding to an approach area from an information management apparatus upon having approached a communication area of the wireless LAN access point at which identification information is contained in the list.

Description

  The present invention relates to an information providing system, a wireless terminal, a program, and an information providing method.

  In recent years, public wireless LAN (Local Area Network) communication has rapidly spread. Wireless LAN access points are installed in various places such as stations, airports, stores, etc., and wireless LAN communication functions are installed as standard in various mobile devices such as personal computers, mobile phones, and portable game machines. It has become.

  Such public wireless LAN communication is expected to become more widespread, and users of mobile devices that are wireless terminals are expected to be able to use a high-speed Internet connection environment in various places.

  In view of this, the present applicant has proposed an information providing system that includes a wireless LAN access point and an information management device and can appropriately notify information to a user of a wireless terminal (see Patent Document 1).

Japanese Patent No. 5175401

  In the technique described in Patent Document 1, information notification to the user of the wireless terminal can be appropriately performed. However, the wireless terminal existing in the wireless LAN communication area is detected from the wireless LAN access point, and the detection information is obtained. A function to transmit to the information management apparatus must be added.

  The present application has been made in view of the above, and without providing a wireless LAN access point with a function of transmitting detection information to an information management device, information from the information management device is transmitted to a wireless terminal that has entered the wireless communication area. An object is to provide an information providing system, a wireless terminal, a program, and an information providing method that can be provided.

  An information providing system according to the present application includes a wireless terminal having a wireless LAN communication function, a plurality of wireless LAN access points, and an information management device. The wireless terminal includes a list generation unit, an entry detection unit, an information transmission unit, and an information reception unit. The list generation unit generates a list of identification information of the wireless LAN access point according to an action history of a user of the wireless terminal. The entry detection unit detects entry of the wireless LAN access point having identification information included in the list into a communication area. The information transmission unit transmits identification information of the wireless LAN access point having the entered communication area to the information management device when the entry detection unit detects entry into the communication area. The information receiving unit receives information transmitted from the information management device in response to transmission of the identification information by the information transmitting unit. The information management device includes an information providing unit that receives the identification information transmitted from the wireless terminal and transmits information corresponding to the received identification information to the wireless terminal.

  According to one aspect of the embodiment, an information providing system capable of providing information from the information management device to a wireless terminal that has entered the wireless communication area without transmitting detection information from the wireless LAN access point to the information management device. A wireless terminal, a program, and an information providing method can be provided.

FIG. 1A is an explanatory diagram (part 1) of an information providing process according to the embodiment. FIG. 1B is an explanatory diagram (part 2) of the information providing process according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the information providing system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the wireless LAN access point illustrated in FIG. 4 is a diagram illustrating a configuration example of the wireless terminal illustrated in FIG. FIG. 5 is a diagram illustrating an example of an AP-ID list of a wireless terminal. FIG. 6 is a diagram illustrating an example of setting information of the wireless terminal. FIG. 7 is a diagram illustrating an example of the stay state determination table of the wireless terminal. FIG. 8 is a diagram illustrating an example of action history information of a wireless terminal. FIG. 9 is a diagram illustrating an example of a screen displayed on the display unit of the wireless terminal. FIG. 10 is a diagram illustrating a configuration example of the information management apparatus illustrated in FIG. FIG. 11 is a diagram illustrating an example of the advertisement information table of the information management apparatus. FIG. 12 is a diagram illustrating an example of the location information table of the information management apparatus. FIG. 13 is a flowchart illustrating an example of information processing of the wireless terminal according to the embodiment. FIG. 14 is a flowchart illustrating an example of information processing of the information management apparatus according to the embodiment.

  Hereinafter, embodiments of an information providing system, a wireless terminal, a program, and an information providing method according to the present application will be described in detail with reference to the drawings. Note that the information providing system, the wireless terminal, the program, and the information providing method according to the present application are not limited by this embodiment. In the following, the database is referred to as DB.

[1. Configuration of information provision processing]
First, the information provision process according to the embodiment will be described. 1A and 1B are explanatory diagrams of the information providing process according to the embodiment. In the present embodiment, the information providing process is executed by the information providing system. In the following, the advertisement content will be described as an example of the provision information in the information provision process, but the provision information is not limited to the advertisement content.

  As illustrated in FIG. 1A, the information providing system according to the embodiment includes a wireless terminal, a wireless local area network (LAN) access point (wireless LAN-AP), and an information management device. The wireless LAN access point and the information management device are connected via a communication network. The wireless terminal is connected to the communication network via a wireless LAN access point, but can be directly connected to the communication network.

  Although not shown, one or more wireless LAN access points are installed for each place such as a store or facility of a business. Stores and facilities of businesses are, for example, stores such as retail stores, restaurants, hairdressers / barbers, hospitals, hotels, complex leisure facilities, and event venues where concerts and sports are held. In addition, an operator's store and facility can also be called an establishment.

  The information management device stores the advertisement information submitted from the advertiser terminal in the DB. The advertising information includes advertising content and delivery conditions. For example, the information management apparatus is managed by an advertisement distributor and provides advertisement content to a wireless terminal of a user who satisfies the distribution condition. The advertisement content is, for example, a text advertisement, a still image advertisement, a moving image advertisement, a banner advertisement, an animation advertisement, or the like, and is, for example, information on products or services, coupon information, sale information, or the like.

  The information management apparatus also associates wireless LAN access point identification information (hereinafter referred to as AP-ID) with information related to the installation location of the wireless LAN access point (hereinafter referred to as installation location information). (Hereinafter referred to as AP information) is stored in the DB.

  The wireless terminal is a terminal device having a wireless LAN communication function. The wireless terminal includes a storage unit that stores an AP-ID list corresponding to the user's behavior history. Such an AP-ID list is a list including one or more AP-IDs, and is generated and updated by the control unit of the wireless terminal based on user behavior.

  When the wireless terminal detects that it has entered a wireless LAN communication area (hereinafter referred to as an AP communication area) of a wireless LAN access point whose AP-ID is included in the AP-ID list, it transmits the entry information to the information management apparatus. To do. Thereby, the advertising content corresponding to the installation information of the wireless LAN access point is transmitted from the information management apparatus to the wireless terminal.

  Here, an example of the information providing process according to the embodiment will be described with reference to FIG. 1B. The advertiser terminal submits the advertisement information by transmitting the advertisement information to the information management apparatus via the communication network (step S1). When receiving the advertisement information from the advertiser terminal, the control unit of the information management device stores the received advertisement information in the DB (step S2).

  The business operator BY having a wireless LAN access point transmits AP information of the wireless LAN access point from the terminal device of the business operator BY to the information management device via the communication network (step S3). The control unit of the information management apparatus stores the AP information in the DB (Step S4).

  The control unit of the wireless terminal generates an AP-ID list based on the user behavior (step S5). Here, it is assumed that AP-IDs such as “A101”, “A105”,... Are set in the AP-ID list as shown in FIG. The AP-ID is, for example, a MAC address (Media Access Control address) or an ESS-ID (Extended Service Set Identifier) of the wireless LAN communication unit of the wireless LAN access point. In the following, for convenience, “A101” and “A102” are used. And so on.

  Thereafter, when the user of the wireless terminal enters the AP communication area of the wireless LAN access point, the wireless terminal detects a wireless signal transmitted from the wireless LAN access point (step S6). Such a radio signal includes an AP-ID, and the control unit of the radio terminal determines whether the AP-ID included in the radio signal is included in the AP-ID list.

  When the AP-ID included in the wireless signal is “A101”, the control unit of the wireless terminal detects that the AP has entered the AP communication area of the wireless LAN access point of the AP-ID included in the AP-ID list ( In step S7), the approach information including the AP-ID “A101” is transmitted to the information management apparatus via the communication network (step S8).

  When receiving the entry information from the wireless terminal, the control unit of the information management apparatus extracts advertisement content corresponding to the entry location of the wireless terminal from the DB (step S9). As described above, AP information in which the AP-ID and the installation location information are associated is stored in the DB of the information management device, and the control unit of the information management device corresponds to the AP-ID included in the entry information. Installation location information is acquired from the DB. And the control part of an information management device extracts the advertising content in which the delivery conditions corresponding to installation place information were designated from DB.

  The control unit of the information management device transmits the advertisement content extracted from the DB to the wireless terminal via the communication network (step S10). When receiving the advertising content from the information management apparatus, the control unit of the wireless terminal displays the received advertising content on the display unit (step S11). In addition, the control unit of the information management device calculates the consideration for the business operator BY based on the transmission history to the wireless terminal for each advertising content of the advertiser, and performs a settlement process (step S12).

  As described above, in the information providing process according to the embodiment, the entry information is transmitted from the wireless terminal based on the AP-ID list corresponding to the action history of the user of the wireless terminal, and the advertisement content is provided to the user of the wireless terminal. Is done. Accordingly, it is possible to provide appropriate advertisement content according to the behavior of the user of the wireless terminal to the user of the wireless terminal.

  Further, the business operator BY having the wireless LAN access point can obtain the price for providing information from the business operator BX by providing the AP information to the information management apparatus of the business operator BX. Therefore, it becomes a motivation for a company having a wireless LAN access point to actively participate in the information providing service, and the scale of the information providing service can be easily increased.

[2. Configuration of Information Providing System 1]
A configuration example of the information providing system 1 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the information providing system 1 according to the embodiment.

As shown in FIG. 2, the information providing system 1 includes a plurality of wireless LAN access points 2 ₁ to 2 _m (hereinafter may be collectively referred to as wireless LAN access points 2) and a plurality of wireless terminals 3 _{1 to} 3 _n ( Hereinafter, the information management apparatus 4 may be provided.

Wireless terminal 3 ₁ to 3 _n, the user U ₁ ~U _n (hereinafter, may be collectively referred to as user U) each of which is held in. The wireless LAN access points 2 ₁ to 2 _m and the information management device 4 are connected to a communication network 6. The communication network 6 is, for example, a WAN (Wide Area Network) such as the Internet. An advertiser terminal 5 and a site server 8 are also connected to the communication network 6.

The wireless LAN access points 2 _{1 to} 2 _m communicate with the wireless terminals 3 existing in the AP communication areas 7 _{1 to} 7 _m (hereinafter sometimes collectively referred to as AP communication areas 7) by wireless LAN communication. In response to a request from the wireless terminal 3, the communication between the information management apparatus 4 and the site server 8 connected to the communication network 6 is relayed.

  The wireless LAN includes, for example, a wireless LAN defined by IEEE802.11. However, the wireless LAN is not limited to such a wireless LAN. The site server 8 provides information such as a web page in response to a request from the wireless terminal 3.

  The wireless terminal 3 is a terminal device having a wireless LAN communication function, such as a mobile PC (Personal computer), and can communicate with the wireless LAN access point 2. The wireless terminal 3 may be a terminal device having a wireless LAN communication function and a wireless WAN communication function, such as a smartphone. In this case, the wireless terminal 3 is connected to the wireless LAN access point 2 and the wireless WAN base station. Can communicate with each other. The wireless WAN base station is connected to the communication network 6.

  An information notification application (hereinafter referred to as an information notification application) is installed in the wireless terminal 3. For example, the wireless terminal 3 acquires data of the information notification application program provided from the information management device 4 via the communication network 6 and develops the data in an internal storage unit, thereby enabling the information notification application to be executed.

  The information management device 4 accepts the submission of the advertisement information from the advertiser terminal 5 and provides the wireless terminal 3 with the advertisement content included in the advertisement information according to the entry location of the wireless terminal 3. Hereinafter, the configuration of the wireless LAN access point 2, the wireless terminal 3, and the information management device 4 will be described in order.

[3. Configuration of wireless LAN access point 2]
First, a configuration example of the wireless LAN access point 2 will be specifically described. FIG. 3 is a diagram illustrating a configuration example of the wireless LAN access point 2. As illustrated in FIG. 3, the wireless LAN access point 2 includes a wireless LAN communication unit 11, a WAN communication unit 12, a control unit 13, and a storage unit 14.

  The wireless LAN communication unit 11 is a communication interface that performs wireless LAN communication, and transmits and receives information to and from the wireless terminal 3 equipped with a wireless LAN communication function. The WAN communication unit 12 is connected to the communication network 6 and transmits / receives information to / from devices (for example, the information management device 4 and the site server 8) connected to the communication network 6. The WAN communication unit 12 performs connection with the communication network 6 by wire or wireless.

  The control unit 13 performs information relay processing. For example, the control unit 13 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA). The control unit 13 executes information relay processing by executing a program stored in an internal storage device by an internal CPU (Central Processing Unit) or MPU (Micro Processing Unit) using the RAM as a work area.

  For example, the control unit 13 transmits information acquired from the wireless terminal 3 via the wireless LAN communication unit 11 from the WAN communication unit 12 to the information management device 4 and the site server 8, and also the information management device 4 and site server 8. From the wireless LAN communication unit 11 to the wireless terminal 3.

  The wireless LAN communication unit 11 broadcasts wireless packets (for example, beacons). Such a wireless packet includes the MAC address and ESS-ID information of the wireless LAN communication unit 11, and the wireless terminal 3 receives the wireless packet from the wireless LAN communication unit 11, so that the wireless LAN access point 2 AP-ID can be acquired.

  Further, the wireless LAN communication unit 11 may transmit a wireless packet called a probe response to the wireless terminal 3 when a wireless packet called a probe request is transmitted from the wireless terminal 3 by broadcast or the like. The probe response includes the MAC address and ESS-ID information of the wireless LAN communication unit 11, and the wireless terminal 3 receives the probe response from the wireless LAN communication unit 11, so that the wireless LAN access point 2 AP-ID can be acquired.

[4. Wireless terminal 3]
Next, the configuration of the wireless terminal 3 will be described. FIG. 4 is a diagram illustrating a configuration example of the wireless terminal 3. As shown in FIG. 3, the wireless terminal 3 includes a wireless LAN communication unit 20, a wireless WAN communication unit 21, a display unit 22, an operation unit 23, a position detection unit 24, a storage unit 25, and a control unit 26. And have. The wireless LAN communication unit 20 is a communication interface that transmits and receives information to and from the wireless LAN access point 2. The wireless WAN communication unit 21 is a communication interface that transmits and receives information to and from a wireless WAN base station (not shown). The wireless WAN base station is, for example, a wireless base station of a public telephone communication network or a wireless base station of a public data communication network.

  The display unit 22 is a touch panel display. The user U of the wireless terminal 3 can operate the operation screen of the information notification card application displayed on the display unit 22 by operating the screen of the display unit 22 with a finger or the like. The display unit 22 is, for example, a small LCD (Liquid Crystal Display) or an organic EL display.

  The operation unit 23 includes a keyboard including keys for entering characters, numbers, and spaces, an enter key, an arrow key, and a power button.

  The position detection unit 24 has a GPS (Global Positioning System) reception function and acquires information on the current position of the wireless terminal 3. The current position information is latitude and longitude, but may be an address.

[4.1. Storage unit 25]
The storage unit 25 is, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 25 stores various programs. The program stored in the storage unit 25 is, for example, an OS (Operating System), an information notification card application program acquired from the information management device 4, or the like.

  In addition, the storage unit 25 stores an AP-ID list 31, setting information 32, a stay state determination table 33, action history information 34, and provision information 35. These pieces of information are set and updated in the storage unit 25 when the control unit 26 executes the information notification card application.

  The wireless terminal 3 includes a reading device (not shown), and the control unit 26 may read the information notification card application program recorded on the recording medium via the reading device and store it in the storage unit 25. it can. Examples of the recording medium include an optical disk, a flexible disk, and a hard disk.

[4.1.1. AP-ID list 31]
FIG. 5 is a diagram illustrating an example of the AP-ID list 31 stored in the storage unit 25. As illustrated in FIG. 5, the AP-ID list 31 is information in which “first AP-ID”, “second AP-ID”, and “order” are associated with each other, and is generated and updated by the list generation unit 41.

  “First AP-ID” is the MAC address of the wireless LAN access point 2. The MAC address is information included in a wireless signal transmitted from the wireless LAN access point 2.

  The “second AP-ID” is information obtained by combining the ESS-ID of the wireless LAN access point 2 and latitude / longitude information indicating the position. The ESS-ID is information included in a wireless signal transmitted from the wireless LAN access point 2, and the latitude / longitude information is information on the current position of the wireless terminal 3 detected by the position detection unit 24.

  The “rank” indicates, for example, the degree of preference of the user U, and the “rank” is set higher for an AP-ID in a place where the degree of preference of the user U is higher.

[4.1.2. Setting information 32]
FIG. 6 is a diagram illustrating an example of the setting information 32 stored in the storage unit 25. As shown in FIG. 6, the setting information 32 includes information that associates “registration information”, “list setting sensitivity”, and “entrance detection sensitivity”.

  “Registration information” includes information on “user ID”, “age”, “sex”, and “area”. The “user ID” is identification information unique to the user U of the wireless terminal 3 and is given by the information management device 4. “Age” and “sex” are information indicating the age and sex of the user U. “Area” is information indicating an area where the user U frequently visits.

  The “list setting sensitivity” is setting information indicating a criterion for generating the AP-ID list 31, and includes “stay state”, “entry frequency / number of times of entry”, “coupon information usage”, and “advertisement information browsing”. Contains information. “Stay state” is a threshold value of the stay state in the AP communication area 7 determined by the stay state determination table 33, and “Enter frequency / number of times of entry” is a threshold value of the frequency of entering the AP communication area 7 or to the AP communication area 7. Is the threshold of the number of times of entry.

  “Use coupon information” is a flag indicating whether or not to add an AP-ID corresponding to the AP communication area 7 to the AP-ID list 31 when the coupon information is used in the AP communication area 7. When the flag is “1”, the AP-ID is added to the AP-ID list 31 when the coupon information is used in the AP communication area 7. When the flag is “0”, the AP-ID list 31 is added. AP-ID is not added to

  “View advertisement information” is a flag indicating whether or not to add an AP-ID to the AP-ID list 31 when accessing the advertisement information corresponding to the installation location of the wireless LAN access point 2. When the flag is “1”, the AP-ID is added to the AP-ID list 31, and when the flag is “0”, the AP-ID is not added to the AP-ID list 31.

  The “entry detection sensitivity” is information for determining whether or not the wireless terminal 3 has entered the AP communication area 7, and includes “stay time” and “radio wave intensity” information. The “stay time” is the stay time of the wireless terminal 3 in the AP communication area 7. “Radio wave intensity” is the radio wave intensity when the wireless terminal 3 receives a wireless signal from the wireless LAN access point 2.

[4.1.3. Stay state determination table 33]
FIG. 7 is a diagram illustrating an example of the stay state determination table 33. The stay state determination table 33 is a table in which the stay state type is associated with the length of stay time and the strength of the radio wave intensity.

  In the example of the stay state determination table 33 shown in FIG. 7, the stay state types are “passing / medium distance”, “passing / short distance”, “徘徊 / far distance”, “徘徊 / medium distance”, “徘徊 / “Short distance”, “Stay / far distance”, “Stay / medium distance”, and “Stay / short distance”. Note that the stay state types illustrated in FIG. 7 are merely examples, and the stay state determination table 33 may be set according to other types.

  In the stay state determination table 33, “short” indicates a case where the stay time is not less than the first time threshold and less than the second time threshold, and “normal” indicates that the stay time is not less than the second time threshold and less than the third time threshold. “Long” indicates a case where the stay time is equal to or greater than the third time threshold.

  In the stay state determination table 33, “weak” indicates that the radio wave intensity is greater than or equal to the first intensity threshold value and less than the second intensity threshold value, and “medium” indicates that the radio wave intensity is greater than or equal to the second intensity threshold value and the third intensity threshold value. The “strong” indicates the case where the radio wave intensity is greater than or equal to the third intensity threshold. Here, “stay time” and “radio wave intensity” are each divided into three states, but may be divided into two or four or more states.

[4.1.4. Action history information 34]
FIG. 8 is a diagram illustrating an example of the action history information 34 stored in the storage unit 25. As illustrated in FIG. 8, the action history information 34 is information in which “AP-ID” and “action history” are associated with each other. “AP-ID” is “first AP-ID”, but may be “second AP-ID”.

  The “behavior history” is information indicating the action content of the user U of the wireless terminal 3. For example, the action history of the action history information 34 shown in FIG. 8 includes information on the date and time of stay and the radio wave intensity in the AP communication area 7 where the wireless terminal 3 has entered.

  The stay date / time and the radio wave intensity are information detected by the approach detection unit 42 and set in the action history information 34 by the approach detection unit 42. The radio wave intensity is the radio wave intensity of a radio signal from the wireless LAN access point 2 received by the wireless LAN communication unit 20.

  Further, the action history of the action history information 34 illustrated in FIG. 8 includes information indicating the use of coupon information in the AP communication area 7 of the wireless LAN access point 2. The information indicating the use of the coupon information includes the contents of the coupon information and information on the use date and time.

  Further, the behavior history of the behavior history information 34 illustrated in FIG. 8 includes information indicating browsing of advertisement information corresponding to the installation location of the wireless LAN access point 2. The information indicating the browsing of the advertisement information includes the contents of the advertisement information and information on the browsing date.

[4.1.5. Provided information 35]
The provided information 35 is, for example, information acquired by the control unit 26 from the information management device 4 or the site server 8. The provision information 35 is, for example, coupon information or advertisement information access information provided from the information management device 4. The access information is information for accessing the advertisement information, and is, for example, a URL (Uniform Resource Locator) of a device that provides the advertisement information (for example, the information management device 4).

[4.2. Control unit 26]
The control unit 26 is realized by an integrated circuit such as an ASIC or FPGA, for example. Further, the control unit 26 realizes or executes information processing functions and operations described later by executing a program stored in the storage unit 25 by using an internal RAM (not shown) as a work area by a CPU, an MPU, or the like, for example. To do.

  The control unit 26 executes the information notification card application in which the program data is stored in the storage unit 25, so that the list generation unit 41, the entry detection unit 42, the information transmission unit 43, the information reception unit 44, and the display control unit 45 functions. Note that the configuration of the control unit 26 is not limited to this configuration, and may be another configuration as long as the configuration performs information processing to be described later.

[4.2.1. List generator 41]
The list generation unit 41 generates and updates the AP-ID list 31 according to the action history of the user U of the wireless terminal 3. The AP-ID included in the AP-ID list 31 is the AP-ID of the wireless LAN access point 2 installed at a location corresponding to the action of the user U. The place according to the action of the user U is, for example, a place where the user U frequently visits, a favorite place of the user U determined from the action of the user U (for example, use of coupon information or browsing of advertisement information), This is a place recommended for the user U determined from the action.

  The list generation unit 41 analyzes the behavior of the user U based on the behavior history information 34 stored in the storage unit 25, determines a store where the user U frequently visits, a favorite store, and the like. -Generate and update the ID list 31.

  Specifically, based on the action history information 34, the list generation unit 41 determines the use result of the coupon information by the user, the access result to the advertisement information, the entry state to the AP communication area 7, and the like, and the user U The location corresponding to the behavior of the user U, such as the location where the user frequently visits, the location preferred by the user U, and the location recommended for the user U are determined, and the AP-ID list 31 is generated and updated.

  For example, the list generation unit 41 adds the AP-ID of the wireless LAN access point 2 in the AP communication area 7 where the coupon information is used by the user U to the AP-ID list 31. The list generation unit 41 can also delete the AP-ID of the wireless LAN access point 2 in the AP communication area 7 for which the coupon information has not been used by the user U from the AP-ID list 31.

  For example, the list generation unit 41 adds the AP-ID of the wireless LAN access point 2 corresponding to the advertisement information browsed by the user U to the AP-ID list 31. In addition, the list generation unit 41 can also delete the AP-ID of the wireless LAN access point 2 corresponding to the advertisement information that is not browsed by the user U from the AP-ID list 31.

  Further, for example, the list generation unit 41 sets the AP-ID of the wireless LAN access point 2 that satisfies the condition that the frequency, the number of times of entry, or the entry state of the wireless terminal 3 to the AP communication area 7 satisfy the setting information 32. Add to ID list 31

  Specifically, the list generation unit 41 adds the AP-ID of the wireless LAN access point 2 whose entry frequency of the wireless terminal 3 to the AP communication area 7 is equal to or greater than a threshold value to the AP-ID list 31. In addition, the list generation unit 41 adds the AP-ID of the wireless LAN access point 2 whose number of times the wireless terminal 3 has entered the AP communication area 7 is equal to or greater than the threshold value to the AP-ID list 31.

  Further, the list generation unit 41 extracts the stay time and the radio wave intensity of the wireless terminal 3 in the AP communication area 7 from the action history information 34, and based on the stay state determination table 33 stored in the storage unit 25, The type of the state of entry into the AP communication area 7 is determined.

  For example, it is assumed that “stay / close stay” and “stay / medium distance” are set as the “stay state” of the setting information 32, and “3 times” is set as the “number of times of entry” of the setting information 32. In this case, the list generation unit 41 adds the AP-ID of the AP communication area 7 in which the status of “stay / close stay” or “stay / medium distance” is detected “three times” or more to the AP-ID list 31. .

  In addition, “徘徊 / far distance”, “徘徊 / medium distance”, and “徘徊 / short distance” are set as “stay state” in the setting information 32, and “twice / week” as “entry frequency” in the setting information 32. Is set. In this case, the list generation unit 41 detects the AP communication area 7 in which the states of “徘徊 / far distance”, “徘徊 / medium distance”, and “徘徊 / short distance” are detected at a frequency of “twice / week” or more. AP-ID is added to the AP-ID list 31.

  When the “registration information” “area” is set in the setting information 32, the list generation unit 41 stores only the AP-IDs existing in the area set in the “area” in the AP-ID list 31. It can also be added. The storage unit 25 stores AP location information in which the latitude / longitude information and the AP-ID when the wireless signal of the wireless LAN access point 2 is received are stored, and the list generation unit 41 stores the location information in the storage unit 25. The area is determined based on the stored AP position information.

[4.2.2. Approach detection unit 42]
The entry detection unit 42 detects entry of the wireless LAN access point 2 having the AP-ID included in the AP-ID list 31 into the AP communication area 7.

  For example, if the MAC address included in the wireless signal transmitted from the wireless LAN access point 2 is included in the AP-ID list 31 as the AP-ID, the ingress detection unit 42 may correspond to the AP-ID list 31. It detects that it has entered the communication area 7.

  Further, when the wireless LAN communication unit 20 is not operating, the approach detection unit 42 acquires the information on the moving longitude from the position detecting unit 24, and includes the information on the latitude and longitude of the vicinity that coincides with or is close to the moving longitude. When the ID is included, entry into the AP communication area 7 corresponding to the AP-ID list 31 is detected.

  For example, assume that the AP-ID list 31 is in the state shown in FIG. In this case, when the latitude / longitude information detected by the position detection unit 24 is “latitude / longitude A”, the approach detection unit 42 has an AP communication area corresponding to the AP-ID “A101” included in the AP-ID list 31. 7 detects that the wireless terminal 3 has entered.

  Further, the entry detection unit 42 detects entry into the AP communication area 7 when the condition of “entry detection sensitivity” included in the setting information 32 is satisfied. Specifically, the radio wave intensity of the radio signal transmitted from the wireless LAN access point 2 is equal to or higher than the “radio wave intensity” of the “entry detection sensitivity” included in the setting information 32, and is transmitted from the wireless LAN access point 2. When the wireless signal reception continuation period is equal to or greater than the “stay time” of the “entry detection sensitivity” included in the setting information 32, it is detected that the mobile station has entered the AP communication area 7.

  As described above, the approach detection unit 42 enters the AP communication area 7 of the wireless LAN access point 2 whose AP-ID is included in the AP-ID list 31 and satisfies the condition of “entry detection sensitivity”. Then, it is determined that the wireless LAN access point 2 having the AP-ID included in the AP-ID list 31 has entered the AP communication area 7.

  Then, when detecting that the wireless LAN access point 2 having the AP-ID included in the AP-ID list 31 has entered the AP communication area 7, the entry detection unit 42 outputs the entry information to the information transmission unit 43. The entry information includes, for example, the AP-ID (for example, the first AP-ID) of the wireless LAN access point 2 having the AP communication area 7 into which the wireless terminal 3 has entered and the user ID of the user U of the wireless terminal 3. It is. Note that the entry detection unit 42 may not include the user ID in the entry information.

  When the entry detection unit 42 detects entry of the wireless LAN access point 2 into the AP communication area 7 regardless of the AP-ID list 31, the action history information 34 associates the detection result with the AP-ID as an action history. Add to

  For example, the date and time when the wireless LAN access point 2 of the AP-ID “A101” entered the AP communication area 7 is from 12:28:50 on June 19, 2013 to 12:38:15. Assume that the radio field intensity of the wireless signal of the wireless LAN access point 2 received by the unit 20 is “8”.

  In this case, as shown in FIG. 8, the entry detection unit 42 has “stay time: 2013/6/19 12: 28: 50-12: 38: 15” and “as the action history of the AP-ID“ A101 ”. Information of “radio wave intensity: 8” is added to the action history information 34. Here, for convenience of explanation, the radio wave intensity is assumed to be in the range of 0 to 10 as relative intensity, but dBm may be used as a unit.

  When the wireless LAN access point 2 receives a wireless signal, the approach detection unit 42 acquires latitude / longitude information from the position detection unit 24 and associates the latitude / longitude information with the AP-ID of the wireless LAN access point 2. It memorize | stores in the memory | storage part 25 as AP position information mentioned above.

[4.2.3. Information transmitter 43]
The information transmission unit 43 transmits the entry information acquired from the entry detection unit 42 to the information management device 4 when the entry detection unit 42 detects entry into the AP communication area 7. As described above, the entry information includes the AP-ID of the wireless LAN access point 2 into which the wireless terminal 3 has entered.

  In addition, the information transmission unit 43 transmits a request corresponding to a user operation to the operation unit 23. For example, when the information notification application is initially set by a user operation on the operation unit 23, the information transmission unit 43 sends a registration request including registration information to the information via the wireless LAN communication unit 20 or the wireless WAN communication unit 21. It transmits to the management apparatus 4. The registration information is, for example, “registration information” of the setting information 32.

  For example, when access information of advertisement information is selected by a user operation on the operation unit 23, the information transmission unit 43 sends an advertisement information transmission request to the access destination based on the access information to the wireless LAN communication unit 20 or the wireless WAN. The data is transmitted to the access destination device (for example, the information management device 4 or the site server 8) via the communication unit 21. The access information is information included in the provision information 35, for example.

[4.2.4. Information receiving unit 44]
The information receiving unit 44 receives the advertising content transmitted from the information management device 4 in response to the transmission of the entry information by the information transmitting unit 43, and adds the received advertising content to the provision information 35 of the storage unit 25. In addition, the information transmitted from the information management device 4 with respect to the entry information may include news and surrounding information in addition to the advertising content.

  In addition, the information receiving unit 44 receives coupon information transmitted from the information management device 4 in response to transmission of a registration request by the information transmitting unit 43, and adds the received coupon information to the provision information 35 of the storage unit 25. Further, the information receiving unit 44 receives the registration information transmitted from the information management device 4 in response to the transmission of the registration request by the information transmitting unit 43 and adds the received registration information to the setting information 32 of the storage unit 25.

  Further, the information receiving unit 44 receives the advertising information transmitted from the information management device 4 in response to the transmission of the advertising information transmission request by the information transmitting unit 43, and adds the received advertising information to the provision information 35 of the storage unit 25. To do.

  In addition, when receiving the advertisement information according to the advertisement information transmission request, the information receiving unit 44 adds the browsing history of the advertisement information to the action history information 34. The advertisement information includes the AP-ID of the associated wireless LAN access point 2, and the information receiving unit 44 associates the browsing history of the advertisement information with the AP-ID included in the advertisement information, and the action history information 34. Add to The action history information 34 illustrated in FIG. 8 includes information indicating that the advertisement information Ab corresponding to the wireless LAN access point 2 with the AP-ID “A105” has been browsed.

  The browsing history of advertisement information may be added to the action history information 34 by the information transmission unit 43 when the information transmission unit 43 transmits an advertisement information transmission request to the access destination based on the access information. .

[4.2.5. Display control unit 45]
The display control unit 45 displays the setting information 32 and the provision information 35 stored in the storage unit 25 on the display unit 22. In addition to the “registration information”, “list setting sensitivity”, and “entry detection sensitivity” described above, the setting information 32 includes, for example, layout information such as an initial setting screen and an information display screen.

  The display control unit 45 acquires the setting information 32 and the layout information from the storage unit 25 when, for example, the initial setting is selected by an operation of the user U to the operation unit 23 (hereinafter referred to as a user operation). A setting screen is displayed on the display unit 22. FIG. 9A shows an example of the initial setting screen. In the initial setting screen, when the user U inputs “age”, “gender”, and “area” by operating the operation unit 23 and operates the “registration confirmation” button 81, the display control unit 45 The registered information is added to the setting information 32, and the information transmission unit 43 transmits a registration request including the input registration information to the information management apparatus 4.

  When the advertisement content is received by the information transmission unit 43 and added to the provision information 35, the advertisement content added to the provision information 35 is extracted from the storage unit 25 and displayed on the display unit 22. FIG. 9B is a diagram illustrating an example of the advertising content 82 displayed on the display unit 22.

  As described above, when the wireless terminal 3 enters the wireless LAN access point 2 in which the AP-ID is included in the AP-ID list 31 corresponding to the action history of the user U, the advertisement content is provided to the user U. In the example shown in FIG. 9B, access information 85 is added to the advertising content 82. The access information 85 includes the URL of “Cafe X”. When the access information 85 is selected by a user operation, access to the access destination is performed from the information transmission unit 43, and advertisement information of “cafe X” (for example, the web page of cafe X) is received by the information reception unit 44. To be acquired.

  For example, when the access information is received by the information transmission unit 43 and added to the provision information 35, the display control unit 45 extracts the access information added to the provision information 35 from the storage unit 25 and displays the display unit 22. To display. FIG. 9C is a diagram illustrating an example of the access information 83 displayed on the display unit 22.

  In the example illustrated in FIG. 9C, the access information 83 includes URLs of “cafe X”, “cafe Y”, and “cafe Z”. When any URL of the access information 83 is selected by the user operation, as described above, the access destination is accessed from the information transmission unit 43, and the advertisement information corresponding to the access information 83 is the information reception unit. 44.

  Moreover, the display control part 45 extracts coupon information from the memory | storage part 25 and displays it on the display part 22, for example, when the coupon information of the provision information 35 is selected by user operation. FIG. 9D is a diagram illustrating an example of coupon information 84 displayed on the display unit 22.

  The coupon information shown in FIG. 9D is a two-dimensional barcode, but it may be a one-dimensional barcode or other information. When displaying the coupon information 84 on the display unit 22, the display control unit 45 determines that the coupon information has been used, and adds the coupon information 84 to the behavior history information 34 as a usage history of the coupon information 84.

  The usage history of the coupon information 84 includes the contents of the used coupon information 84. The display control unit 45 adds the AP-ID of the wireless LAN access point 2 currently detected by the entry detection unit 42 to the action history information 34 together with the contents of the coupon information that is used. The action history information 34 illustrated in FIG. 8 includes information indicating that the coupon information Ca is used with the AP-ID “A101”.

  For example, when the initial setting is selected by a user operation, the display control unit 45 provides an input frame for information such as “list setting sensitivity” and “entry detection sensitivity” in addition to “registration information” as an initial setting screen. Can also be displayed on the display unit 22. In this case, when the user U inputs “list setting sensitivity” or “entry detection sensitivity” in addition to “registration information” by operating the operation unit 23 and operates the “registration confirmation” button 81, the display control unit 45 adds the input information to the setting information 32, and the information transmission unit 43 transmits a registration request to the information management device 4.

  Further, when the setting information change is selected by the user operation, the display control unit 45 displays an input frame of “list setting sensitivity” or “entrance detection sensitivity” on the display unit 22 as the setting information change screen, and the user operation The setting information 32 is updated based on the information input by.

[5. Information management device 4]
Next, the configuration of the information management device 4 will be specifically described. FIG. 10 is a diagram illustrating a configuration example of the information management apparatus 4. As illustrated in FIG. 10, the information management device 4 includes a communication unit 50, a storage unit 51, and a control unit 52. Furthermore, the storage unit 51 includes an advertisement information DB 61, a location information DB 62, and a user information DB 63, and the control unit 52 includes an advertisement information acquisition unit 71, a location information acquisition unit 72, an information provision unit 73, A settlement processing unit 74.

  The communication unit 50 is an interface such as a NIC. The control unit 52 can transmit and receive various types of information to and from the wireless LAN access point 2, the wireless terminal 3, and the site server 8 via the communication unit 50 and the communication network 6. The advertisement information DB 61, the location information DB 62, and the user information DB 63 are storage devices such as a hard disk, a RAM, a semiconductor memory element such as a flash memory, and an optical disk.

  The control unit 52 is realized by an integrated circuit such as an ASIC or FPGA, for example. Also, the control unit 52 executes an advertisement information acquisition unit 71, a location information acquisition unit 72, and an information provision unit 73 by executing a program stored in an internal storage device by the internal CPU or MPU using the RAM as a work area. And it functions as the settlement processing unit 74.

  Note that the configuration of the control unit 52 is not limited to this configuration, and may be another configuration as long as the configuration performs information processing to be described later. In addition, the information management device 4 includes a reading device (not shown), and the control unit 52 reads the program recorded on the recording medium via the reading device, and then executes the program. Thus, the function of the control unit 52 described above can be realized. Examples of the recording medium include an optical disk, a flexible disk, and a hard disk.

[5.1. Advertising information acquisition unit 71]
The advertisement information acquisition unit 71 receives a distribution request for advertisement information from the advertiser's device. The distribution request includes advertisement information, and the advertisement information includes distribution conditions such as a distribution destination and the number of distributions, and information about advertisement contents to be distributed. When receiving the advertisement information distribution request, the advertisement information acquisition unit 71 sets the received advertisement information in the advertisement information table of the advertisement information DB 61.

  FIG. 11 is a diagram illustrating an example of an advertisement information table stored in the advertisement information DB 61. As illustrated in FIG. 11, the advertisement information table includes information in which “distribution condition” and “advertisement content” are associated with “advertisement ID”.

  The “advertisement ID” is identification information assigned for each received distribution request, and is assigned by the advertisement information acquisition unit 71. The “distribution condition” is a condition for the distribution destination of the advertisement content specified in the distribution request. “Advertising content” is advertising content to be distributed, and examples thereof include text advertisements, still image advertisements, moving image advertisements, animation advertisements, and banner advertisements.

  The “distribution condition” is a condition in which, for example, a region, a business type, a store, a time zone, or the like is a distribution destination. For example, in the example shown in FIG. 11, “user in Chiyoda-ku, Tokyo between 1 pm and 2 pm” is set as the distribution condition for the advertisement ID “O1”, and “Tokyo” is set as the distribution condition for the advertisement ID “O2”. “User in cafe in Chiyoda-ku, Tokyo” is set, and “User in bar Z” is set as the distribution condition for the advertisement ID “O3”.

  The advertisement information DB 61 also stores the above-described coupon information, access information, and the like. These coupon information and access information are stored in the advertisement information DB 61 in association with the location of the related store, for example. For example, the coupon information is associated with location information of a store where the coupon information is used, and the access information is associated with location information corresponding to advertisement information acquired by access.

[5.2. Location information acquisition unit 72]
The location information acquisition unit 72 acquires the AP information of the wireless LAN access point 2 from the operator's terminal device and sets it in the location information table of the location information DB 62. The AP information is information that associates the AP-ID of the wireless LAN access point 2 with the installation location information that is information relating to the installation location of the wireless LAN access point 2. The installation location information includes a store name, a type of business, a store position, and the like, but may further include the degree of congestion at the store, the customer base, business hours, the contents of products provided and services provided.

  FIG. 12 is a diagram illustrating an example of a location information table stored in the location information DB 62. As shown in FIG. 12, the location information table is information in which location information such as “AP-ID”, “store name”, “business type”, and “store location” is associated. “Store name”, “business type”, and “store location” are the name, business type, and address of the store where the wireless LAN access point 2 corresponding to the AP-ID is installed.

[5.3. Information providing unit 73]
The information providing unit 73 acquires information corresponding to the information transmitted from the wireless terminal 3 from the advertisement information DB 61 and transmits the acquired information to the wireless terminal 3.

  For example, when the entry information is acquired from the wireless terminal 3, the information providing unit 73 acquires the location information corresponding to the AP-ID included in the entry information from the location information table. Location information is “Store name”, “Industry”, and “Store location”, but if the location information table contains information such as congestion at the store, customer base, business hours, contents of provided products and services, etc. The unit 73 can also acquire such information.

  When the information providing unit 73 acquires the location information, the information providing unit 73 extracts the advertisement content corresponding to the location information from the advertisement information table. For example, when the advertisement information table and the location information table are in the states shown in FIGS. 11 and 12, respectively, and the AP-ID included in the entry information is “A102”, the information providing unit 73 displays the location information “bar”. The advertisement content Yc of the advertisement ID “O3” with the distribution condition “Z” is acquired from the advertisement information table.

  Also, for example, when the AP-ID included in the entry information is “A101”, the information providing unit 73 has an advertisement ID “O2” with a distribution condition of the industry type “cafe” and the store location “Chiyoda-ku, Tokyo”. The advertisement content Yb is acquired from the advertisement information table.

  Since the distribution conditions of the advertisement ID “O1” are “Chiyoda-ku, Tokyo” and “between 1 pm and 2 pm”, the information providing unit 73 has the AP-ID included in the entry information as “A101”. In this case, the advertisement content Ya with the advertisement ID “O1” can be acquired from the advertisement information table if the time zone is between 1 pm and 2 pm. The information providing unit 73 can determine which of the advertising content Ya and the advertising content Yb is to be acquired, for example, based on the distribution unit price of the advertising content, the remaining number of distributions, and the like.

  Further, when receiving the registration request from the wireless terminal 3, the information providing unit 73 stores the registration information included in the registration request in the user information DB 63. The registration information includes information on the “area” where the user U of the wireless terminal 3 frequently visits, and the information providing unit 73 acquires coupon information associated with the location information included in the “area” from the advertisement information DB 61. To the wireless terminal 3 that made the registration request.

  For example, it is assumed that coupon information of “cafe X in Chiyoda-ku, Tokyo” and “restaurant Y in Chiyoda-ku, Tokyo” is stored in the advertisement information DB 61. In this case, when the “area” of the registration information from the wireless terminal 3 is “Tokyo Chiyoda-ku”, the information providing unit 73 extracts coupon information of “cafe X” and “restaurant Y” from the advertisement information DB 61. Then, it transmits to the wireless terminal 3 that made the registration request.

  The information providing unit 73 can also extract access information from the advertisement information DB 61 and add the access information to the coupon information and the advertisement content when transmitting the coupon information and the advertisement content.

[5.4. Settlement processing unit 74]
The settlement processing unit 74 calculates a consideration for a business operator having the wireless LAN access point 2 (hereinafter referred to as an AP business operator) based on the advertisement content transmission history according to the location information by the information providing unit 73, Perform payment processing.

  The number of advertisement content transmissions is stored in the location information DB 62 in association with the AP-ID, and the settlement processing unit 74 sets the number of advertisement content transmissions stored in the location information DB 62 for each AP provider that provides the location information. Based on this, the price for the AP provider is calculated and a settlement process is performed. Note that the settlement processing unit 74 performs the settlement process by, for example, making a settlement request including compensation information to a settlement server (not shown) connected to the communication network 6.

[6. Processing flow of information providing system 1]
Next, a procedure of information providing processing by the information providing system 1 according to the embodiment will be described. 13 and 14 are diagrams for explaining the information provision processing flow by the information provision system 1. In the following, information processing of the wireless terminal 3 will be described with reference to FIG. 13, and information processing of the information management device 4 will be described with reference to FIG.

[6.1. Processing flow of wireless terminal 3]
First, information processing of the wireless terminal 3 according to the embodiment will be described. FIG. 13 is a flowchart illustrating an example of information processing of the wireless terminal 3 according to the embodiment. Such an operation is a process repeatedly executed by the control unit 26 of the wireless terminal 3.

  As illustrated in FIG. 13, the control unit 26 of the wireless terminal 3 determines whether information (for example, registration information, list setting sensitivity, entry detection sensitivity, or the like) has been input by a user operation (Step S20). In this process, when it is determined that information is input by a user operation (step S20; Yes), the input information is stored in the storage unit 25 (step S21). Further, when the input information includes registration information, the control unit 26 transmits a registration request to the information management device 4.

  When it is determined that no information is input by a user operation (step S20; No), the control unit 26 determines whether the wireless terminal 3 has entered the AP communication area 7 (step S22). In this process, when it is determined that the wireless terminal 3 has entered the AP communication area 7 (step S22; Yes), the control unit 26 performs an entry information notification process (step S23).

  Specifically, when the entry information notification process is started, the control unit 26 first determines whether the AP-ID of the wireless LAN access point 2 in the AP communication area 7 into which the wireless terminal 3 has entered is included in the AP-ID list 31. Determine whether or not. When the AP-ID corresponding to the AP communication area 7 that has entered the AP-ID list 31 is included, the control unit 26 transmits the entry information including the AP-ID corresponding to the AP communication area 7 that has entered the information management apparatus 4. Send.

  When it is determined that the wireless terminal 3 has not entered the AP communication area 7 (step S22; No), the control unit 26 determines whether information has been received from the information management device 4 or the site server 8 (step S24). ). When it determines with having received information (step S24; Yes), the control part 26 displays the received information on the display part 22, and adds it to the provision information 35 of the memory | storage part 25 (step S25).

  When it determines with not receiving information (step S24; No), the control part 26 determines whether the AP-ID list 31 is updated (step S26). In this processing, the control unit 26 determines whether to update the AP-ID list 31 based on the action history information 34. If it determines with updating the AP-ID list | wrist 31 (step S26; Yes), the control part 26 will update the AP-ID list | wrist 31 (step S27).

  When the processes of steps S21, S23, S25, and S27 are completed, or when it is determined in step S26 that the AP-ID list 31 is not updated (step S26; No), the control unit 26 ends the process.

[6.2. Processing flow of information management apparatus 4]
Next, information processing of the information management device 4 will be described. FIG. 14 is a flowchart illustrating information processing of the information management apparatus 4 according to the embodiment. Such an operation is a process that is repeatedly executed by the control unit 52 of the information management device 4.

  As illustrated in FIG. 14, the control unit 52 determines whether or not there is a request for distribution of advertisement information from the advertiser terminal 5 (step S <b> 30). In this process, if it is determined that there is a request for distribution of advertisement information (step S30; Yes), the control unit 52 receives the distribution request for advertisement information, and stores the advertisement information included in the distribution request in the advertisement information table of the advertisement information DB 61. In addition, the advertisement information table is updated (step S31).

  In Step S30, when it is determined that there is no advertisement information distribution request (Step S30; No), or when the process of Step S31 is completed, the control unit 52 is transmitted from the wireless terminal 3 via the communication unit 50. It is determined whether or not the entry information is acquired (step S32). When it determines with having acquired approach information (step S32; Yes), the control part 52 extracts the advertisement content according to the acquired approach information from the advertisement information table of advertisement information DB61 (step S33), and extracted advertisement content Is transmitted to the wireless terminal 3 that has transmitted the entry information via the communication unit 50 (step S34).

  When it is determined in step S32 that the entry information has not been acquired (step S32; No), or when the process of step S34 is completed, the control unit 52 determines whether or not there is a registration request from the wireless terminal 3. Determination is made (step S35). In this process, when it is determined that there is a registration request from the wireless terminal 3 (step S35; Yes), the control unit 52 extracts coupon information corresponding to the registration information from the advertisement information DB 61 (step S36), and the extracted coupon information. Is transmitted to the wireless terminal 3 that has transmitted the registration request via the communication unit 50 (step S37).

  In Step S35, when it is determined that there is no registration request from the wireless terminal 3 (Step S35; No), or when the process of Step S37 is ended, the control unit 52 ends the process.

[7. Modified example]
The information management device 4 described above calculates a price for the AP business based on the number of times the advertising content is transmitted and performs a settlement process. However, the information management device 4 performs a payment process on the basis of the coupon information usage history. You may make it calculate a price and perform a payment process. In this case, in the store of the store or business operator that provides the coupon information (hereinafter referred to as store device), information on the use history of the coupon information is stored in the location information DB 62, and the settlement processing unit 74 Based on the usage history of the coupon information transmitted from, the price for the AP company is calculated and the settlement process is performed. The use history of the coupon information includes a purchase history of the product or service of the user U based on the coupon information.

  In addition, the control unit 26 of the wireless terminal 3 detects entry into the AP communication area 7 based on the first AP-ID that is the MAC address of the wireless LAN access point 2, but the control unit 26 includes the ESS-ID and the latitude / longitude information. An approach to the AP communication area 7 can be detected based on the 2AP-ID.

  For example, assume that the AP-ID list 31 is in the state shown in FIG. In this case, the approach detection unit 42 has the ESS-ID included in the wireless signal transmitted from the wireless LAN access point 2 “Bies9eds”, and the latitude / longitude information detected by the position detection unit 24 is “latitude / longitude”. If “A”, it is detected that the wireless terminal 3 has entered the AP communication area 7 corresponding to the AP-ID list 31.

  In this case, the control unit 26 of the wireless terminal 3 includes the second AP-ID in the entry information and transmits it to the information management device 4. When the location information table includes the second AP-ID corresponding to the ESS-ID and the latitude / longitude information included in the entry information acquired from the wireless terminal 3, the control unit 52 of the information management device 4 The advertising content corresponding to the installation location of the entered wireless LAN access point 2 is transmitted to the wireless terminal 3.

  In addition, although “area” has been described as an example of registration information transmitted from the wireless terminal 3 to the information management device 4, for example, the user U's favorite industry, product, service, and the like can be used instead of “area”. “Genre” can be registered information. Also, “area” and “genre” can be registered information. A plurality of “areas” and “genres” can be set.

  Even when the registration information transmitted from the wireless terminal 3 to the information management apparatus 4 does not include “area” or “genre” information, the registration information is acquired via the wireless LAN access point 2. The information providing unit 73 can transmit coupon information to the wireless terminal 3. For example, the information providing unit 73 extracts coupon information of the genre corresponding to the area including the location information of the wireless LAN access point 2 that relayed the registration information or the location information from the advertisement information DB 61 and transmits the coupon information to the wireless terminal 3.

  In the above description, the control unit 52 of the information management device 4 extracts advertisement content based on location information, but further extracts advertisement content in consideration of user information stored in the user information DB 63. You can also. For example, it is assumed that the user information stored in the user information DB 63 includes an action history of the user U (for example, a Web page reference history or a product purchase history). In this case, the control unit 52 of the information management device 4 extracts the advertising content corresponding to the user information from the advertising information DB 61 among the advertising content corresponding to the location information corresponding to the entry information.

  In the above description, the MAC address and the combination of the ESS-ID and the latitude / longitude information have been described as examples of the AP-ID, but the identification information of the wireless LAN access point 2 is the wireless terminal 3. If it can acquire by this, it will not be limited to the identification information mentioned above.

  Further, the “use of coupon information” included in the setting information 32 may be a threshold of the number of times or frequency of using coupon information in the AP communication area 7 instead of the flag. Similarly, “advertisement information browsing” included in the setting information 32 may be a threshold value of the number of times or frequency of access to advertisement information corresponding to the installation location of the wireless LAN access point 2 instead of the flag.

  Further, in the above description, the information management device 4 acquires the AP information of the wireless LAN access point 2 from the operator's terminal device and sets it in the location information table of the location information DB 62, but based on the information from the wireless terminal 3. The location information table can also be set. For example, including the installation location information in the coupon information, the control unit 26 of the wireless terminal 3 can transmit the coupon usage information and the AP-ID included in the behavior history information 34 to the information management apparatus 4 as AP information.

  For example, when the action history information 34 is in the state illustrated in FIG. 8, information including the coupon information Ca information and the AP-ID “A101” is transmitted from the wireless terminal 3 to the information management device 4. The control unit 52 of the information management device 4 identifies store location information from the coupon information Ca transmitted from the wireless terminal 3 and associates the identified store location information with the AP-ID transmitted from the wireless terminal 3. To the location information table. In this case, the storage unit 51 of the information management device 4 stores information that associates the coupon information Ca with the installation location information, and the control unit 52 is based on the information stored in the storage unit 51. The store location information is specified from the coupon information Ca.

[8. effect]
An information providing system 1 according to the embodiment includes a plurality of wireless LAN access points 2, a wireless terminal 3 having a wireless LAN communication function, and an information management device 4. The wireless terminal 3 includes a list generation unit 41, an entry detection unit 42, an information transmission unit 43, and an information reception unit 44. The list generation unit 41 generates an AP-ID list 31 (an example of a list) of an AP-ID (an example of identification information) of the wireless LAN access point 2 according to the action history of the user U of the wireless terminal 3. The entry detection unit 42 detects entry of the wireless LAN access point 2 having the AP-ID included in the AP-ID list 31 into the AP communication area 7. The information transmission unit 43 transmits the AP-ID of the wireless LAN access point 2 having the entered AP communication area 7 to the information management device 4 when the entry detection unit 42 detects the entry to the AP communication area 7. . The information reception unit 44 receives advertisement content (an example of information) transmitted from the information management device 4 in response to the transmission of the AP-ID by the information transmission unit 43. The information management apparatus 4 includes an information providing unit 73. The information providing unit 73 receives the entry information including the AP-ID transmitted from the wireless terminal 3, and the AP-ID included in the received entry information. The advertising content corresponding to is transmitted to the wireless terminal 3.

  Thus, since the wireless terminal 3 acquires information from the information management apparatus 4 based on the AP-ID list 31 corresponding to the user U's behavior history, the user U U can display appropriate advertisement content according to the user U's behavior. Can be provided to. In addition, the advertiser can submit the advertisement information under a distribution condition that targets the user U who often goes to a certain place, and the advertisement can be distributed efficiently and effectively for the advertiser.

  In addition, the information management device 4 includes a location information DB 62 (an example of a location information storage unit) that stores the AP-ID of the wireless LAN access point 2 and location information regarding the installation location of the wireless LAN access point 2 in association with each other. The information providing unit 73 acquires location information corresponding to the AP-ID of the wireless LAN access point 2 transmitted from the wireless terminal 3 from the location information DB 62 and transmits information corresponding to the location information to the wireless terminal 3.

  Thereby, it is possible to provide the user U of the wireless terminal 3 with appropriate advertising content according to the installation location of the wireless LAN access point 2 having the AP communication area 7 in which the user U has entered.

  In addition, the information receiving unit 44 of the wireless terminal 3 acquires coupon information from the information management device 4. Then, the list generation unit 41 of the wireless terminal 3 adds the AP-ID of the wireless LAN access point 2 installed at the place where the coupon information is used by the user U to the AP-ID list 31.

  Thereby, based on utilization of coupon information by the user U, the AP-ID list 31 can be updated, and the AP-ID list 31 corresponding to the user U's behavior history can be easily generated or updated.

  The information transmission unit 43 of the wireless terminal 3 transmits registration information (an example of input information) including the area input by the user U to the information management device 4. The information providing unit 73 of the information management device 4 receives registration information from the wireless terminal 3 and transmits coupon information corresponding to the registration information to the wireless terminal 3.

  Thereby, the action range of the user U can be narrowed down based on the information of the user U, and it is provided to the user U by suppressing the coupon information that is not likely to be used from being transmitted to the wireless terminal 3. It can be avoided that there is too much coupon information and the effect of the coupon information is diminished.

  In addition, the information receiving unit 44 of the wireless terminal 3 acquires access information for accessing the advertisement information, and the list generating unit 41 of the wireless terminal 3 stores the advertisement information based on the access result to the advertisement information. The AP-ID of the corresponding wireless LAN access point 2 is added to the AP-ID list 31.

  Thus, since the AP-ID list 31 is updated based on the access result to the advertisement information, the AP-ID list 31 according to the action history of the user U can be easily generated or updated.

  The list generation unit 41 also adds the AP-ID of the wireless LAN access point 2 whose entry state to the AP communication area 7 satisfies a predetermined condition to the AP-ID list 31.

  Thereby, the AP-ID list 31 can be updated according to the situation in the AP communication area 7 of the user U of the wireless terminal 3, and the AP-ID list 31 corresponding to the user U's action history can be easily generated or Can be updated.

  Further, the list generation unit 41 determines the approach state to the AP communication area 7 based on the stay time at the wireless LAN access point 2 and / or the radio wave intensity of the wireless signal received from the wireless LAN access point 2. .

  As described above, by determining the approach state to the AP communication area 7 based on the staying time and the radio wave intensity, it is possible to appropriately determine the entry of the user U of the wireless terminal 3 into the AP communication area 7. For example, when the staying time is short or the radio field intensity is weak, the user U often does not use the AP communication area 7. In such a case, the wireless terminal 3 is detected in the AP communication area 7. Even in the case of failure, entry detection can be appropriately performed by not detecting entry.

  In addition, the information management device 4 includes a location information acquisition unit 72 and a settlement processing unit 74. The location information acquisition unit 72 acquires location information from the device of the AP provider having the wireless LAN access point 2 and stores it in the location information DB 62. The settlement processing unit 74 calculates the price for the AP provider based on the number of times the information providing unit 73 transmits the advertising content (an example of information) according to the location information, and performs settlement processing. When the payment processing unit 74 receives a distribution request for advertisement information, the payment processing unit 74 can calculate a consideration for the AP company based on the number of times the advertisement content is transmitted specified in the distribution request. Based on the transmission result, the price for the AP operator can be calculated.

  Therefore, the AP provider having the wireless LAN access point 2 can obtain the price for providing information from the advertisement distributor by providing the location information to the information management apparatus 4 of the advertisement distributor. Therefore, the AP provider having the wireless LAN access point 2 is motivated to actively participate in the information providing service provided by the advertisement distributor, and the scale of the information providing service can be easily increased.

  In addition, the information management device 4 includes a location information acquisition unit 72 and a settlement processing unit 74. The location information acquisition unit 72 acquires location information from the device of the AP provider having the wireless LAN access point 2 and stores it in the location information DB 62. The settlement processing unit 74 calculates a price for the AP business based on the sales history of the product or service based on the advertisement content corresponding to the location information, and performs settlement processing.

  Therefore, the AP provider having the wireless LAN access point 2 can obtain the price for providing information from the advertisement distributor by providing the location information to the information management apparatus 4 of the advertisement distributor. Therefore, the AP provider having the wireless LAN access point 2 is motivated to actively participate in the information providing service provided by the advertisement distributor, and the scale of the information providing service can be easily increased.

[9. Others]
As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

  The above-described information management apparatus 4 may be realized by a plurality of server computers, and depending on the function, the configuration is flexible such that an external platform is called by API (Application Programming Interface) or network computing. Can be changed.

1 information providing system 2, 2 ₁ to 2 _m wireless LAN access point 3,3 ₁ to 3 _n radio terminal 4 information management unit 5 advertiser terminal 6 communication network 7, 7 ₁ to _7-m AP communication area 8 site server 11, 20, 52 Wireless LAN communication unit 12 WAN communication unit 13, 26 Control unit 14, 25, 51 Storage unit 21 Wireless WAN communication unit 22 Display unit 23 Operation unit 24 Position detection unit 31 AP-ID list 32 Setting information 33 Stay state determination Table 34 Action history information 35 Provision information 41 List generation part 42 Approach detection part 43 Information transmission part 44 Information reception part 45 Display control part 50 Communication part 61 Advertising information DB
62 Location information DB
63 User information DB
71 Advertising information acquisition unit 72 Location information acquisition unit 73 Information providing unit 74 Payment processing unit

Claims (10)

In an information providing system comprising a wireless terminal having a wireless LAN communication function, a plurality of wireless LAN access points, and an information management device,
The wireless terminal is
A list generation unit that generates a list of identification information of the wireless LAN access point according to the action history of the user of the wireless terminal;
An entry detecting unit for detecting entry of the wireless LAN access point having the identification information included in the list into a communication area;
An information transmission unit that transmits identification information of the wireless LAN access point having the communication area that has entered to the information management device when entry into the communication area is detected by the entry detection unit;
An information receiving unit that receives information transmitted from the information management device in response to transmission of the identification information by the information transmitting unit,
The information management device includes:
An information providing system comprising: an information providing unit that receives the identification information transmitted from the wireless terminal and transmits information corresponding to the received identification information to the wireless terminal. The information management device includes:
A location information storage unit for storing the identification information of the wireless LAN access point and location information regarding the installation location of the wireless LAN access point in association with each other;
The information providing unit of the information management device includes:
The location information corresponding to the identification information of the wireless LAN access point transmitted from the wireless terminal is acquired from the location information storage unit, and information corresponding to the location information is transmitted to the wireless terminal. Item 4. The information providing system according to Item 1. The information receiving unit of the wireless terminal is
Obtain coupon information from the information management device,
The list generation unit of the wireless terminal is
The information providing system according to claim 1, wherein identification information of the wireless LAN access point installed at a place where the coupon information is used by the user is added to the list. The information transmission unit of the wireless terminal is
Send the input information of the area by the user to the information management device,
The information providing unit of the information management device includes:
The information providing system according to claim 3, wherein the input information is received from the wireless terminal, and the coupon information corresponding to the input information is transmitted to the wireless terminal. The information receiving unit of the wireless terminal is
Get access information for access to advertising information,
The list generation unit of the wireless terminal is
The information according to any one of claims 1 to 4, wherein the identification information of the wireless LAN access point corresponding to the advertisement information is added to the list based on an access result to the advertisement information. Offer system. The list generator is
The information providing system according to any one of claims 1 to 5, wherein identification information of the wireless LAN access point satisfying a predetermined condition for an entry state into the communication area is added to the list. The list generator is
7. The state of entry into the communication area is determined based on a stay time at the wireless LAN access point and / or a radio wave intensity of a radio signal received from the wireless LAN access point. Information providing system described. A list generation unit that generates a list of identification information of wireless LAN access points according to the user's behavior history;
An entry detecting unit for detecting entry of the wireless LAN access point having the identification information included in the list into a communication area;
An information transmission unit that transmits identification information of the wireless LAN access point having the entered communication area to an information management device when the entry detection unit detects entry into the communication area;
An information receiving unit that receives information transmitted from the information management device in response to transmission of the identification information by the information transmitting unit. Computer
A list generator for generating a list of identification information of wireless LAN access points according to the user's behavior history;
An entry detection unit for detecting entry of the wireless LAN access point having the identification information included in the list into a communication area;
An information transmission unit that transmits identification information of the wireless LAN access point having the communication area that has entered to an information management device when entry into the communication area is detected by the entry detection unit;
A program that functions as an information receiving unit that receives information transmitted from the information management device in response to transmission of the identification information by the information transmitting unit. An information providing method from an information management device to a wireless terminal,
A list generating step in which the wireless terminal generates a list of identification information of wireless LAN access points according to an action history of a user of the wireless terminal;
An entry detecting step for detecting an entry of the wireless LAN access point having the identification information included in the list into a communication area;
An information transmission step of transmitting identification information of the wireless LAN access point having the entered communication area to the information management device when the wireless terminal detects entry into the communication area in the entry detection step; ,
An information providing step in which the information management device receives the identification information transmitted from the wireless terminal and transmits information corresponding to the received identification information to the wireless terminal;
An information receiving method comprising: an information receiving step in which the wireless terminal receives information transmitted from the information management device in response to transmission of the identification information in the information transmitting step.

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