JP2014146268A - Terminal device, server device, and push type distribution program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a terminal device, a server device, and a push type distribution program of a push type distribution system capable of adaptively notifying a user utilizing a distribution service of information without monitoring of a state of the terminal device by the server device.SOLUTION: The terminal device comprises: a receiving unit for receiving output condition information for determining whether to output content information and the content information associated with the output condition information; an acquisition unit for acquiring information which shows a state of the terminal device itself according to the output condition information; a determination unit for comparing the output condition information with the information which shows a state of the terminal device itself and determining whether the state of the terminal device itself satisfies an output condition; and an output unit for, when it is determined that the state of the terminal device itself satisfies the output condition by the determination unit, outputting the content information.

Description

  The present invention relates to a terminal device, a server device, and a push distribution program.

  A push-type distribution system for distributing information that is of interest to a user who uses a distribution service is disclosed in Patent Document 1.

JP 2010-128815 A

  However, the push-type delivery system has a problem that the server device needs to monitor (track) the state (presence) of the terminal device in order to adaptively deliver information to users who use the delivery service. In particular, when a plurality of application software running on a terminal device uses a distribution service, the push distribution system requires the server device to monitor the state of the terminal device for each application software. There is a problem that the processing load on the apparatus increases.

  The present invention has been made in view of the above points, and a push-type distribution system capable of adaptively notifying a user who uses a distribution service without a server device monitoring the state of a terminal device. An object of the present invention is to provide a terminal device, a server device, and a push distribution program.

  According to one aspect of the present invention, a reception unit that receives output condition information for determining whether or not to output content information, and the content information associated with the output condition information, and the output condition information In accordance with the acquisition unit for acquiring information indicating the state of the terminal device, the output condition information, and information indicating the state of the terminal device, and the state of the terminal device is the output condition A determination unit that determines whether or not the condition is satisfied, and an output unit that outputs the content information when the determination unit determines that the state of the terminal device satisfies the output condition. Is a terminal device.

  According to another aspect of the present invention, the receiving unit receives the output condition information and the content information associated with a program that operates in the terminal device, and the output unit is associated with the program. A terminal device that outputs the content information.

  One embodiment of the present invention is a terminal device in which the acquisition unit acquires at least one of position information, variable information, and movement information as information indicating a state of the terminal device. .

  One embodiment of the present invention is information for determining whether to output content information, and generates output condition information to be compared with information indicating a state of a terminal device in a destination terminal device. A server apparatus comprising: a condition generation unit; and a communication unit that transmits the output condition information and the content information in association with each other.

  Moreover, one aspect of the present invention is characterized in that the communication unit transmits the output condition information and the content information to the destination terminal device included in a subset set in the entire set of terminal devices. Server device.

  One embodiment of the present invention is the server device, wherein the communication unit determines the subset based on information for identifying a user of the terminal device.

  Further, according to one aspect of the present invention, there is provided a procedure for acquiring information indicating a state of the terminal device according to output condition information for determining whether or not to output content information to a computer of the terminal device, A procedure for comparing the output condition information with information indicating the state of the terminal device, determining whether the state of the terminal device satisfies the output condition, and the state of the terminal device is the output And a procedure for outputting the content information associated with the output condition information when it is determined that the condition is satisfied.

  Another embodiment of the present invention is information for determining whether or not to output content information to a computer of a server device, and is compared with information indicating a state of the terminal device in a destination terminal device. It is a push-type delivery program for executing a procedure for generating output condition information and a procedure for transmitting the output condition information and the content information in association with each other.

  According to the present invention, the determination unit of the terminal device compares the output condition information with information indicating the state of the terminal device, and determines whether the state of the terminal device satisfies the output condition. The output unit of the terminal device outputs content information when the determination unit determines that the state of the terminal device satisfies the output condition. As a result, the terminal device, the server device, and the push distribution program of the push distribution system can adaptively notify the user who uses the distribution service without the server device monitoring the state of the terminal device. it can.

It is a block diagram which shows the structural example of the push type | mold delivery system in 1st Embodiment of this invention. It is a figure which shows the example of a response | compatibility with status information and availability condition information with a table | surface in 1st Embodiment of this invention. It is a figure which shows the example of notification information in 1st Embodiment of this invention with a table | surface. It is a sequence diagram which shows the example of the operation | movement procedure of the push type | mold delivery system in 1st Embodiment of this invention. It is a flowchart which shows the example of the operation | movement procedure of the production | generation apparatus in 1st Embodiment of this invention. It is a flowchart which shows the example of the operation | movement procedure of a terminal device in 1st Embodiment of this invention. It is a figure which shows the example of application of notification information in 1st Embodiment of this invention with a table | surface. It is a block diagram which shows the example of application of the push type | mold delivery system in 1st Embodiment of this invention. It is a block diagram which shows the structural example of the push type | mold delivery system in 2nd Embodiment of this invention. It is a figure which shows the example of application of notification information in 2nd Embodiment of this invention with a table | surface. It is a block diagram which shows the example of application of the push type | mold delivery system in 2nd Embodiment of this invention.

[First Embodiment]
A first embodiment of the present invention will be described in detail with reference to the drawings. FIG. 1 is a block diagram showing a configuration example of a push type distribution system. The push-type distribution system includes a server device 100a and a terminal device 200-n (sign n is an integer of 1 or more). The server apparatus 100a, the terminal apparatus 200-n, the push distribution system, and the push distribution program use the distribution service without the server apparatus 100a monitoring (tracking) the state (presence) of the terminal apparatus 200-n. Information can be adaptively notified to the user.

First, a configuration example of the server device 100a will be described.
The server device 100a is connected to each of the terminal devices 200-1 to 200-n via the communication line 300. The server device 100a includes a generation device 110 and a distribution device 120a. The generation device 110 and the distribution device 120a each execute predetermined calculation processing based on a predetermined program. Note that the generation device 110 and the distribution device 120a may be physically integrated even if they are conceptually distinguished.

  Hereinafter, in order to simplify the description, it is assumed that the terminal devices 200-1 to 200-n have the same configuration. Hereinafter, items common to the terminal devices 200-1 to 200-n are denoted by the terminal device 200 with the symbol n omitted.

The generation device 110 includes a designation unit 111, a setting unit 112, a condition generation unit 113, a content generation unit 114, and a combination unit 115.
The designation unit 111 determines state information (presence information) as information for which the terminal device 200 determines that the information matches the information indicating the state of the terminal device. That is, the state information is information that is compared with information indicating the state of the terminal device in the terminal device 200 and is determined to match the information indicating the state of the terminal device. The state of the terminal device includes, for example, position information of the terminal device, variable information indicating the operation of the terminal device, and movement information of the terminal device. Details of the state information will be described later with reference to FIG.

  Note that the status of the terminal device may include, for example, time information, user hobby information using the distribution service, user property information using the distribution service, and communication line (network) type information. Good.

  The setting unit 112 determines availability conditions for determining whether the terminal device 200 notifies the user of content information (described later with reference to FIG. 3). The availability condition is expressed using a value or a function, for example.

  FIG. 2 shows a table showing an example of correspondence between status information and availability condition information. The state information and availability condition information are combined using a comparison operator, an arithmetic operator, or a logical operator. Hereinafter, information obtained by combining state information and availability information is referred to as “primary information”. The state information is associated with various information acquired by the terminal device 200. The state information elements include, for example, position, operation, and movement.

  The element “position” of the state information is associated with the position information of the terminal device 200. In FIG. 2, the position information is written as “Location”. The element “operation” of the state information is associated with the variable information of the terminal device 200. This variable information is, for example, information indicating a return value of a function based on an API (Application Programming Interface) of the operating system. In FIG. 2, the variable information is expressed as “Action”. The element “movement” of the state information is associated with the acceleration information of the terminal device 200. In FIG. 2, the acceleration information is expressed as “Situation”.

  The availability condition information associated with the element “position” of the state information is, for example, information indicating a region having a radius r centered on coordinates (x, y) in a predetermined coordinate system. In FIG. 2, the information indicating this area is represented as “area (x, y, r)”. The availability condition information associated with the element “position” of the state information may be any information as long as it is information indicating an area defined on the coordinate plane. For example, the availability condition information associated with the element “position” of the state information may be information indicating an area surrounded by three or more coordinates.

  The availability condition information associated with the element “operation” of the state information may be identified by a code system using integer values. For example, the availability condition information associated with the element “operation” of the state information includes information “value 0” indicating non-operation, information “value 1” indicating operation, and information “value” indicating that a call is in progress. 2 ”may be used. In FIG. 2, information indicating these operations is expressed as “int” which means an integer value.

  The availability condition information associated with the element “movement” of the state information may be identified by a code system using an integer value. For example, the availability condition information associated with the element “movement” of the state information includes information “value 0” indicating stop, information “value 1” indicating walking, and information “value 2” indicating traveling. May be used to identify. In FIG. 2, information indicating these operations is expressed as “int” which means an integer value.

  Returning to FIG. 1, the description of the configuration example of the server apparatus 100a will be continued. The condition generation unit 113 generates acceptance condition information (output condition information) composed of the plurality of primary information by combining (combining) the plurality of primary information using a logical operator. Note that the condition generation unit 113 may generate acceptance condition information including one piece of primary information. That is, in this case, the selection condition information is the same information as the primary information.

  The primary information that constitutes the selection condition information (output condition information) may be any information as long as it can be determined whether the information matches the information indicating the state of the terminal device 200. For example, in the acceptance condition information, primary information as position information acquired by the positioning sensor of the terminal device 200 and primary information as movement information acquired by the acceleration sensor of the terminal device 200 are combined by an AND operator. It may be information.

  The content generation unit 114 generates content information to be notified to the user of the terminal device 200, that is, the user who uses the distribution service. The content information may include text data, image data, and sound data, for example. The content generation unit 114 may have an input / output interface for designating and editing content information.

  The combining unit 115 generates primary message information in which the selection condition information and the content information are combined (combined) one to one. The combining unit 115 combines (combines) a plurality of primary message information into one to generate message information composed of the plurality of primary message information, and outputs the generated message information to the distribution device 120a. To do. Here, the primary message information is identified based on the allocated identifier (label). A plurality of pieces of primary message information are combined based on a function (selection condition) having an assigned identifier as an argument, thereby constituting message information.

  Note that the combining unit 115 may generate message information including one piece of primary message information. That is, in this case, the message information is the same information as the primary message information.

The distribution device 120a includes a user information storage unit 121, a destination storage unit 122, an application storage unit 123, and a communication unit 124.
The user information storage unit 121 is a database unit that stores identification information (hereinafter referred to as “terminal ID”) of the terminal device 200 and segment information (classification information) in association with each other. Here, the segment information is information that identifies the user of the terminal device 200. The segment information is, for example, information indicating the user's age, information indicating the user's gender, information indicating the user's residence, or information indicating the user's hobbies and preferences. The user of the terminal device 200 is classified for each segment information. Here, the segment information is managed as a set of terminal IDs. Note that the segment information may be any information as long as it can extract a subset from a set of terminal IDs.

  The destination storage unit 122 is a database unit that stores a network address and a terminal ID in association with each other. The terminal ID is a telephone number assigned to each terminal device 200, for example. Note that the terminal ID may be any information as long as the terminal device 200 can be identified.

  The application storage unit 123 is a database unit that stores a network address and identification information (hereinafter referred to as “application ID”) of application software (program) operating on the terminal device 200 in association with each other. The application ID is, for example, “Registration ID” defined in GCM (Google Cloud Messaging) or “device Token” defined in APNs (Apple Push Notification service). The application ID may be any information as long as it is information that can identify application software that operates on the terminal device 200.

  Hereinafter, information in which the network address and message information are combined is referred to as “notification information”. Note that the network address may be any information as long as the notification information can be reached by the terminal device 200. For example, the network address may be an IP (Internet Protocol) address.

  The communication unit 124 distributes the notification information including the message information generated by the combining unit 115 to the terminal device 200 that is the distribution target via the communication line 300. Here, the communication unit 124 generates notification information by associating the network address associated with the terminal ID or the application ID with the message information. The communication unit 124 may generate a plurality of pieces of notification information by associating different network addresses with the common message information. The communication unit 124 may generate a plurality of pieces of notification information by associating different message information with a common network address.

  FIG. 3 shows an example of notification information in a table. In Example 1 shown in FIG. 3, the network address “172.19.70.162” assigned to the terminal device 200-1 and the acceptance condition information “Location <area (35.39, 139.44, 200) ”and content information“ “Coupons will be given! The store is nearby! ! "" Is associated. In Example 2 shown in FIG. 3, the network address “172.19.70.163” assigned to the terminal device 200-2 and the acceptance condition information “(Location <area (35.39, 139) of the primary message information” are used. .44, 200)) && (Action == 1) ”and content information“ Please go to the link destination ”are associated with each other.

  Here, the acceptance condition information (conditional expression) is logical information (logical expression) including one or more availability condition information for determining whether or not to notify the content information to the user. In Example 1 illustrated in FIG. 3, only the terminal device 200 located in an area having a radius of 200 [m] centered on latitude 35.39 and longitude 139.44 notifies the user of content information. In Example 2 shown in FIG. 3, the terminal device is located in an area having a radius of 200 [m] centered on latitude 35.39 and longitude 139.44, and is in an operating state (see FIG. 2). Only 200 will notify the user of the content information.

  Here, even though the terminal device 200 located in the partial area “area (x, y, r)” of the predetermined area is set as the availability condition (see FIG. 2), the predetermined area If the notification information is pushed and delivered to all the terminal devices 200 located at the same time, the notification information is pushed and delivered to the terminal devices 200 that do not need to notify the user of the content information. .

  Therefore, the communication unit 124 performs coarse clustering on the entire set of the terminal devices 200 located in the predetermined area in advance based on the segment information, and then displays a subset indicated by the clustering result as notification information. It is good also as a target of push delivery. Here, the communication unit 124 combines the segment information using a logical operator. For example, the communication unit 124 combines the segment information “residence = in Tokyo”, the segment information “age = 20s”, and the segment information “gender = female” by using an AND operator. The terminal device 200 owned by a woman in his twenties living in Tokyo may be a target for push distribution of notification information.

  In Example 3 illustrated in FIG. 3, the network address “172.19.70.164” assigned to the terminal device 200-3, the primary message information selection condition “min (A, B)”, and the primary message information Label information “A”, primary message information adoption condition information “Location == area (35.39, 139.44, 0)” and content information “image α” are associated with each other.

  Further, in Example 3 illustrated in FIG. 3, the network address “172.19.70.164” assigned to the terminal device 200-3, the primary message information selection condition “min (A, B)”, and the primary message. The label information “B” of the information is associated with the adoption condition information “Location == area (35.39, 139.45, 0)” of the primary message information and the content information “image β”.

  Here, the selection condition is a condition for selecting label information. The selection condition may be expressed by a comparison function. As in Example 3 shown in FIG. 3, when a plurality of primary message information is associated with the same network address and there are a plurality of primary message information satisfying the selection condition, it is selected by the terminal device 200-3. The content information included in the primary message information associated with the label information is notified to the user.

  In Example 3 illustrated in FIG. 3, the distance from the first position (latitude 35.39, longitude 139.44) associated with the label information “A” to the position of the terminal device 200-3 is “Location-area”. (35.39, 139.44, 0) ". The distance from the second position (latitude 35.40, longitude 139.45) associated with the label information “B” to the position of the terminal device 200-3 is “Location-area (35. 40, 139.45, 0) ".

  In Example 3 illustrated in FIG. 3, the shortest distance among the distance from the first position to the position of the terminal device 200-3 and the distance from the second position to the position of the terminal device 200-3 ( The primary message information associated with the label information of min (A, B)) is selected by the terminal device 200. Thereby, the content information “image α” or “image β” is selected according to whether the position of the terminal device 200 is closer to the first position or the second position, and the selected content information is notified to the user. Will be.

Next, returning to FIG. 1, a configuration example of the terminal device 200 will be described.
The terminal device 200 executes predetermined arithmetic processing based on a predetermined program. For example, the terminal device 200 is a small terminal device (for example, a smartphone) that is held by a user and can move. For example, the terminal device 200 may be an on-vehicle device that is mounted on a vehicle and can move. The terminal device 200 includes a reception unit 210, an extraction unit 220, an acquisition unit 230, a determination unit 240, and an output unit 250.

  The receiving unit 210 receives notification information from the communication unit 124 of the distribution device 120a of the server device 100a via the communication line 300, and transfers the received notification information to the extraction unit 220. Here, the receiving unit 210 may receive the notification information by wireless communication.

  The extraction unit 220 extracts selection condition information from the message information of the notification information, and outputs the extracted selection condition information to the determination unit 240. Further, the extraction unit 220 extracts content information from the message information of the notification information, and outputs the extracted content information to the output unit 250. In addition, the extraction unit 220 requests the acquisition unit 230 to acquire information indicating the state of the terminal device associated with the state information of the primary information of the extracted acceptance condition information.

  The acquisition unit 230 has at least one sensor. Here, the sensor is not only a sensor that acquires the state of the space in time series (for example, a positioning sensor or an acceleration sensor) but also a sensor that acquires a variable value of software (hereinafter referred to as “variable value sensor”). ) The acquisition unit 230 outputs information indicating the state of the terminal device corresponding to the primary information state information extracted by the extraction unit 220 to the determination unit 240 via the extraction unit 220.

  The positioning sensor of the acquisition unit 230 may be, for example, a sensor that acquires position information based on radio waves from an artificial satellite, or a sensor that acquires position information based on radio field intensity from a plurality of base stations. The positioning sensor outputs the acquired information indicating the coordinate value of the own terminal device to the extraction unit 220 in association with the own terminal ID. Further, the acceleration sensor of the acquisition unit 230 is, for example, a conductor-type capacitive sensor that acquires information on a change in position of the semi-movable part due to the movement of the terminal device based on a change in capacitance, or an electrical resistance value. The sensor which acquires the information of the movement of the gas by the movement of the own terminal apparatus based on the change of this may be sufficient. Further, the variable value sensor of the acquisition unit 230 may be, for example, a sensor that acquires a return value of a function based on an API of the operating system.

  The determination unit 240 determines whether the information indicating the state of the terminal device matches the adoption condition information of the message information of the notification information, for each primary information of the adoption condition information, and the state of the terminal device is the adoption condition ( Output condition) is satisfied. When the state of the terminal device satisfies the selection condition, the determination unit 240 outputs the content information of the notification information to the output unit 250. On the other hand, when the state of the terminal device does not satisfy the selection condition, the determination unit 240 rejects the notification information (for example, deletes it from the storage unit of the terminal device itself).

  In addition, the determination unit 240 selects the selection condition when a plurality of primary message information is associated with the same network address and there are a plurality of primary message information satisfying the selection condition (see Example 3 shown in FIG. 3). Label information is selected based on the information, and the content information of the primary message information associated with the selected label information is output to the output unit 250.

  Note that the determination unit 240 selects label information based on the selection condition information even when a plurality of primary message information is associated with the same network address and there is no primary message information that satisfies the selection condition. The content information of the primary message information associated with the selected label information may be output to the output unit 250.

  The output unit 250 notifies the user of the content information by outputting the content information of the notification information based on the determination result by the determination unit 240. The output unit 250 includes, for example, a vibrator, a speaker, and a display screen.

  The output unit 250 processes the font color and size of the character string (text data) included in the content information, and displays the processed character string on the display screen. Here, the character string may be displayed in a dialog box or a banner. The output unit 250 may display a character string on a display screen after outputting a predetermined sound or vibration in advance. Thereby, the output unit 250 can make the user easily notice the notification of the content information.

Next, an operation procedure example of the push type distribution system will be described.
FIG. 4 is a sequence diagram illustrating an example of an operation procedure of the push delivery system.
(Step S1) The generation device 110 (see FIG. 1) of the server device 100a generates message information to be notified to the user using the distribution service, and distributes the notification information including the generated message information to the distribution device 120a. Request.

(Step S2) The distribution device 120a of the server device 100a generates notification information including message information, and distributes the generated notification information to the terminal device 200 that is a distribution target.
(Step S3) The receiving unit 210 of the terminal device 200 receives the notification information distributed by the communication unit 124 of the distribution device 120a of the server device 100a and transfers the received notification information to the extraction unit 220. The extraction unit 220 extracts acceptance condition information from the message information of the notification information. The acquisition unit 230 outputs information indicating the state of the terminal device associated with the state information of the primary information of the acceptance condition information extracted by the extraction unit 220 to the extraction unit 220.

  (Step S4) The determination unit 240 determines whether the information indicating the state (presence) of the terminal device matches the selection condition information of the message information of the notification information for each primary information of the selection condition information. It is determined whether or not the state of the apparatus satisfies an acceptance condition (output condition). When the state of the terminal device satisfies the selection condition, the determination unit 240 outputs the content information of the notification information to the output unit 250. On the other hand, when the state of the terminal device does not satisfy the selection condition, the determination unit 240 rejects the notification information (for example, deletes it from the storage unit of the terminal device itself).

FIG. 5 is a flowchart illustrating an example of an operation procedure of the generation apparatus.
(Step Sa1) The designation unit 111 (see FIG. 1) determines state information (presence information) that is determined to match the information indicating the state of the terminal device. Here, the state information does not necessarily correspond one-to-one with the sensor of the acquisition unit 230 included in the terminal device 200. When the state information does not correspond one-to-one with the sensor, it may be determined that the selection condition including the state information is not satisfied.

(Step Sa2) The setting unit 112 determines availability conditions for determining whether the terminal device 200 notifies the user of content information.
(Step Sa3) The setting unit 112 determines whether to generate a plurality of primary information. When generating a plurality of primary information (step Sa3: Yes), the setting unit 112 returns the process to step Sa1. On the other hand, when a plurality of pieces of primary information are not generated (step Sa3: No), the setting unit 112 advances the process to step Sa4.

  (Step Sa4) The condition generating unit 113 generates acceptance condition information by combining the primary information generated by the setting unit 112 using a logical operator. Here, the condition generation unit 113 receives the selection condition information based on a plurality of pieces of primary information associated with information indicating the state of the terminal device acquired by the same sensor of the acquisition unit 230 of the terminal device 200. It may be generated. For example, the condition generation unit 113 may generate the selection condition information by combining the primary information corresponding to the first position information and the primary information corresponding to the second position information.

  Further, the acceptance condition information itself may be an operand (operand) that is combined using a logical operator. For example, the condition generation unit 113 may generate the second selection condition information by combining the first selection condition information and the primary information corresponding to the third position information. The combining unit 115 generates message information in which the selection condition information and the content information are combined (combined) one-on-one, and outputs the generated message information to the distribution device 120a.

FIG. 6 is a flowchart illustrating an example of an operation procedure of the terminal device.
(Step Sb1) The receiving unit 210 receives notification information from the communication unit 124 of the distribution device 120a of the server device 100a via the communication line 300. The extraction unit 220 extracts selection condition information from the message information of the notification information, and outputs the extracted selection condition information to the determination unit 240. Further, the extraction unit 220 extracts content information from the message information of the notification information, and outputs the extracted content information to the output unit 250. In addition, the acquisition unit 230 outputs information indicating the state of the terminal device associated with the state information of the primary information of the acceptance condition information extracted by the extraction unit 220 to the determination unit 240 via the extraction unit 220. To do.

  (Step Sb2) The determination unit 240 determines, for each primary information of the acceptance condition information, whether the information indicating the state of the own terminal device matches the adoption condition information of the message information of the notification information, and the state of the own terminal device Determines whether or not the conditions for adoption are satisfied. When the state of the terminal device satisfies the selection condition (step Sb2: Yes), the determination unit 240 advances the process to step Sb3. On the other hand, when the state of the terminal device does not satisfy the selection condition (step Sb2: No), the determination unit 240 advances the process to step Sb4.

(Step Sb3) The output unit 250 outputs the content information of the notification information based on the determination result by the determination unit 240, thereby notifying the user of the content information. The output unit 250 processes the color and size of the font of the character string (text) included in the content information, and displays the character string on the display screen. Here, the character string may be displayed in a dialog box or a banner. The output unit 250 may display a character string on the display screen after outputting a predetermined sound or vibration in advance.
(Step Sb4) The output unit 250 rejects (for example, deletes from the storage unit of the terminal device) the output content information after a predetermined time has elapsed.

<Application example 1>
Hereinafter, an example in which the push distribution system of the first embodiment is applied to an advertisement distribution system of a parlor chain will be described.

  FIG. 7 shows an application example of the notification information in a table. FIG. 8 is a block diagram showing an application example of the push type distribution system. The parlor chain in this application example distributes a limited-time electronic coupon advertisement for women in a store in Tokyo by a push distribution system. Here, it is assumed that the server device 100a is a device prepared by the parlor chain in-house. Moreover, the parlor chain shall provide the terminal device 200 with application software that operates on the terminal device 200 such as a smartphone. The application ID of this application software is assumed to be a value 1 as an example. The terminal device 200 notifies the user of an electronic coupon advertisement using this application software.

The specification unit 111 (see FIG. 1) of the generation device 110 of the server device 100a determines position information as state information for which a match with information indicating the state of the terminal device is determined.
The setting unit 112 of the generation device 110 of the server device 100a determines whether or not the terminal device 200 notifies the user of the electronic coupon advertisement (see FIG. 2). Specifically, the setting unit 112 (see FIG. 1) has a radius r = 100 [m centered on the coordinates (x, y, r) of the store A because the designation unit 111 has determined the position information as the state information. ] Primary information A “Location <areaA” indicating the area 500-A is defined. The same applies to the primary information B and the primary information C. In addition, the setting unit 112 determines primary information D “Location <areaD” indicating an area 600-D indicating the inside of Tokyo.

  The condition generation unit 113 generates selection condition information AC by combining the primary information A to C using an OR operator. In addition, the condition generation unit 113 generates the selection condition information AD by combining the selection condition information AC and the primary information D using an AND operator. Thereby, the selection condition information AD includes a region 500-A having a radius of 100 [m] from the store A, a region 500-B having a radius of 100 [m] from the store B, and a region 500-B having a radius of 100 [m] from the store A. This is information indicating a region 500-C having a radius of 100 [m] from the store C.

  The content generation unit 114 (see FIG. 1) of the generation apparatus 110 of the server apparatus 100a uses a URL (Uniform Resource Locator) tag in which the character string “coupon will be given! Content information surrounded by is generated.

  The combining unit 115 generates and generates message information (see FIG. 7) in which the selection condition information AD and the character string of the content information are combined on a one-to-one basis with a coupon information! The message information is output to the distribution device 120a (see FIG. 1).

  The application storage unit 123 (see FIG. 1) of the distribution device 120a of the server device 100a is a database unit that stores an application ID and a network address in association with each other. If the notification information of the distribution device 120a of the server device 100a is push-distributed to all the terminal devices 200 located in the area 600-D indicating the Tokyo metropolitan area, the notification information is rejected without notification. There are many terminal devices 200 that will be different.

  Therefore, the communication unit 124 performs coarse clustering on the entire set of the terminal devices 200 located in the region 600-D indicating the inside of Tokyo in advance based on the segment information, and then the subset indicated by the clustering result. May be subject to push distribution of notification information. For example, the communication unit 124 combines the segment information “residence = in Tokyo”, the segment information “age = 20s”, and the segment information “gender = female” by using an AND operator. The female terminal device 200 in the 20s living in Tokyo may be a target for push distribution of notification information.

  The communication unit 124 determines the logical product of the subset indicated by the clustering result based on the segment information and the set of application IDs indicating application software that distributes the electronic coupon advertisement as the set to which the notification information is to be distributed. The communication unit 124 converts the set to which the notification information is to be push-distributed into a set of network addresses based on the correspondence between the network address and the terminal ID stored in the destination storage unit 122 (see FIG. 1). To do.

  The communication unit 124 generates a plurality of pieces of notification information by combining common message information (see FIG. 7) with each of the network addresses constituting the converted set of network addresses. The data is transmitted to the terminal device 200 via the communication line 300 and the wireless communication device 400.

  The wireless communication device 400 includes terminal devices 200-1 and 200- in which application software indicated by the application ID “1” is operating in the back end among the terminal devices 200 located in the area 600-D indicating the inside of Tokyo. 2, the notification information is distributed based on the network address included in the notification information.

  It is assumed that the reception unit 210 (see FIG. 1) of the terminal device 200 receives notification information from the communication unit 124 of the distribution device 120a of the server device 100a via the communication line 300 and the wireless communication device 400.

  The extraction unit 220 (see FIG. 1) of the terminal device 200 extracts the selection condition information AD from the message information of the notification information, and outputs the extracted selection condition information AD to the determination unit 240. Further, the extraction unit 220 extracts the character string “coupon will be provided! The store is very close!” As the content information from the message information of the notification information, and outputs the extracted content information to the output unit 250.

The extraction unit 220 requests the acquisition unit 230 to acquire information indicating the position of the terminal device associated with the position information as the state information of the primary information of the extracted acceptance condition information AD.
The positioning sensor of the acquisition unit 230 extracts information indicating the position of the terminal device associated with the position information as the state information of the primary information A to D of the acceptance condition information AD extracted by the extraction unit 220. The data is output to the determination unit 240 via 220.

  The determination unit 240 (see FIG. 1) of the terminal device 200 determines whether the position of the terminal device satisfies the acceptance condition information AD based on the truth of the logical expression (see FIG. 7) indicating the acceptance condition information AD. Determine whether or not. More specifically, the determination unit 240 determines whether the information indicating the position of the terminal device matches the selection condition information AD of the message information of the notification information for each primary information A to D of the selection condition information AD. Then, it is determined whether or not the position of the terminal device satisfies the acceptance condition information AD.

  When the position of the terminal device satisfies the selection condition information AD, the determination unit 240 outputs the content information of the notification information to the output unit 250. On the other hand, when the position of the terminal device does not satisfy the selection condition information AD, the determination unit 240 rejects the notification information (for example, deletes it from the storage unit of the terminal device).

  The output unit 250 of the terminal device 200 notifies the user of the content information by outputting the content information of the notification information based on the determination result by the determination unit 240. The output unit 250 processes the color and size of the typeface of the character string (text) included in the content information, and displays the processed character string on the display screen. Here, the character string may be displayed in a dialog box or a banner. The output unit 250 may display a character string on the display screen after outputting a predetermined sound or vibration in advance.

  As a result, in the terminal device 200 in which the application software indicated by the application ID “1” is operating in the back end, the radius is 100 [m] centered on the store located in the area 600-D indicating the inside of Tokyo. The terminal device 200 (in FIG. 8, the terminal device 200-1) located in any of the areas 500-A to 500-C can display an electronic coupon advertisement as content information of the notification information.

  As described above, the terminal device 200 (see FIG. 1) outputs the content associated with the output condition information (adopting condition information) for determining whether or not to output the content information, and the output condition information. A receiving unit 210 (see FIG. 1) that receives information, an acquisition unit 230 (see FIG. 1) that acquires information indicating the state of the terminal device according to the output condition information, and the output condition A determination unit 240 (see FIG. 1) that compares the information with information indicating the state of the terminal device and determines whether the state of the terminal device satisfies the output condition; And an output unit 250 (see FIG. 1) that outputs the content information when the determination unit 240 determines that the state of the apparatus satisfies the output condition.

  Further, the push-type distribution program acquires information indicating the state of the terminal device according to the output condition information (adoption condition information) for determining whether or not to output the content information to the computer of the terminal device 200. Comparing the output condition information with information indicating the state of the terminal device, and determining whether or not the state of the terminal device satisfies the output condition, and the terminal device When it is determined that the output condition satisfies the output condition, a procedure for outputting the content information associated with the output condition information is executed.

  With this configuration, the determination unit 240 compares the output condition information with information indicating the state of the own terminal device, and determines whether the state of the own terminal device satisfies the output condition. The output unit 250 outputs the content information when the determination unit determines that the state of the terminal device satisfies the output condition.

  As a result, the terminal device, the server device, and the push distribution program of the push distribution system can adaptively notify the user who uses the distribution service without the server device monitoring the state of the terminal device. Can do. Further, the terminal device, the server device, and the push type distribution program of the push type distribution system can reduce the processing load on the server device. In addition, the terminal device, the server device, and the push delivery program of the push delivery system can reduce traffic. In addition, the terminal device, the server device, and the push delivery program of the push delivery system can reduce the construction, management, and operation costs of the server device. In addition, the terminal device, the server device, and the push distribution program of the push type distribution system can reduce the power consumption of the terminal device because the terminal device does not need to upload information indicating the state of the terminal device.

  The receiving unit 210 (see FIG. 1) receives the output condition information and the content information associated with a program operating in the terminal device, and the output unit 250 (see FIG. 1) corresponds to the program. The attached content information may be output.

  The acquisition unit 230 (see FIG. 1) may acquire at least one of position information, variable information, and movement information as information indicating the state of the terminal device.

  The server device 100a (see FIG. 1) is information for determining whether or not to output content information, and is output condition information (comparison with information indicating the state of the terminal device at the destination terminal device). A condition generation unit 113 (see FIG. 1) that generates (adopting condition information), and a communication unit 124 (see FIG. 1) that transmits the output condition information and the content information in association with each other.

  The push-type delivery program is information for determining whether or not to output content information to the computer of the server device, and is output condition information that is compared with information indicating the state of the terminal device at the destination terminal device A procedure for generating (adopting condition information) and a procedure for transmitting the output condition information and the content information in association with each other are executed.

  The push delivery system (see FIG. 1) includes a terminal device 200 and a server device 100a.

  With this configuration, the condition generation unit 113 is information for determining whether or not to output content information, and is output condition information (adopted) that is compared with information indicating the state of the terminal device at the destination terminal device. Condition information).

  As a result, the terminal device, the server device, and the push distribution program of the push distribution system can adaptively notify the user who uses the distribution service without the server device monitoring the state of the terminal device. Can do. Further, the terminal device, the server device, and the push type distribution program of the push type distribution system can reduce the processing load on the server device. In addition, the terminal device, the server device, and the push delivery program of the push delivery system can reduce traffic. In addition, the terminal device, the server device, and the push delivery program of the push delivery system can reduce the construction, management, and operation costs of the server device. In addition, the terminal device, the server device, and the push distribution program of the push type distribution system can reduce the power consumption of the terminal device because the terminal device does not need to upload information indicating the state of the terminal device.

The communication unit 124 may transmit the output condition information and the content information to the destination terminal device 200 included in a subset set in the entire set of the terminal devices 200.
The communication unit 124 may determine the subset (the result of coarse clustering) based on information (segment information) that identifies the user of the terminal device 200.

[Second Embodiment]
The second embodiment is different from the first embodiment in that a destination storage unit and a user information storage unit are provided in an external server device. Only the differences from the first embodiment will be described below.

  FIG. 9 is a block diagram showing a configuration example of the push type distribution system. The push delivery system includes a server device 100b, an external server device 700, and a terminal device 200-n. The server device 100b, the external server device 700, the terminal device 200-n, the push-type distribution system, and the push-type distribution program can be performed without the server device 100b monitoring (tracking) the state (presence) of the terminal device 200-n. Information can be adaptively notified to users who use the distribution service.

  The server device 100b includes a generation device 110 and a distribution device 120b. The generation device 110 and the distribution device 120b each execute predetermined calculation processing based on a predetermined program. Note that the generation device 110 and the distribution device 120b may be physically integrated even if they are conceptually distinguished.

  The distribution device 120b includes an application storage unit 123 and a communication unit 124. The communication unit 124 outputs the message information generated by the combining unit 115 to the external server device 700. Here, the communication unit 124 generates message information by associating the application ID “1” with the message information.

  It is assumed that the external server device 700 is operated by a business operator (hereinafter referred to as “external business operator”) that is different from the business operator that operates the server device 100b. Therefore, the responsibility for distributing the notification information is borne by the external company. That is, the notification information reaching the terminal device 200 based on the application ID is secured by the external server device 700 operated by an external business operator (for example, an advertisement network business operator (ad network business operator) that distributes advertisements). The

  The external server device 700 includes a user information storage unit 721, a destination storage unit 722, and a communication unit 723. The user information storage unit 721 corresponds to the user information storage unit 121 (see FIG. 1) of the distribution device 120a of the server device 100a of the first embodiment. The destination storage unit 722 corresponds to the destination storage unit 122 (see FIG. 1) of the distribution device 120a of the server device 100a of the first embodiment.

  The communication unit 723 associates the network address associated with the application ID included in the message information output from the communication unit 124 of the distribution device 120b with the message information output from the communication unit 124 of the distribution device 120b. , Generate notification information. In addition, the communication unit 723 generates notification information by associating the network address associated with the terminal ID with the message information output by the communication unit 124 of the distribution device 120b. The communication unit 723 distributes the generated notification information to the terminal device 200 that is the distribution target via the communication line 300.

<Application example 2>
Hereinafter, an example in which the push distribution system of the second embodiment is applied to an advertisement production system that distributes guidance-type advertisement content information that guides a user to an advertiser's website will be described.

  FIG. 10 shows an application example of the notification information as a table. FIG. 11 is a block diagram showing an application example of the push distribution system. It is assumed that the server device 100b in this application example is operated by an advertiser.

  In order to effectively guide the user to the advertiser's website, the advertiser sends the advertisement content information to the external server device to the terminal device 200 operated by the user who is on the train as the mobile object 800. It is assumed that distribution is started from 700. In this case, the advertisement content information is distributed from the external server device 700 based on the variable information indicating the operation of the terminal device and the movement information of the terminal device.

  The specification unit 111 (see FIG. 9) of the generation device 110 of the server device 100b determines position information and movement information as state information that is determined to match the information indicating the state of the terminal device in the terminal device 200.

  The setting unit 112 (see FIG. 9) of the generation device 110 of the server device 100b determines whether the terminal device 200 notifies the user of the content information (see FIG. 10) because the designation unit 111 determines the movement information as the state information. It is assumed that the movement information “travel” (see FIG. 2) of the terminal device is determined as the availability condition for determining whether or not. In this case, the primary information Si is expressed as “Situation = 2”. In addition, the setting unit 112 sets variable information “operation in progress” indicating the operation of the terminal device (see FIG. 2) as a permission condition for determining whether or not the terminal device 200 notifies the user of content information (see FIG. 10). )). In this case, the primary information Ac is written as “Action = 1”.

  The condition generation unit 113 generates acceptance condition information SA including the primary information Si and the primary information Ac by combining (combining) the primary information Si and the primary information Ac using an AND operator.

  The advertiser generates advertisement content information by using the input / output interface of the content generation unit 114 (see FIG. 9) of the generation device 110 of the server device 100b, with the main purpose of guiding the user to the website. . The content generation unit 114 may generate advertisement content information using an image.

The combining unit 115 (see FIG. 9) of the generating device 110 of the server apparatus 100b generates message information in which the acceptance condition information SA and the content information (see FIG. 10) are combined (combined) one-on-one. The generated message information is output to the distribution device 120b.
The communication unit 124 (see FIG. 9) of the distribution device 120b outputs the message information generated by the combining unit 115 to the external server device 700. Here, the communication unit 124 generates message information associated with the application ID “1”.

  The communication unit 723 (see FIG. 9) of the external server device 700 uses the network address associated with the application ID included in the message information output by the communication unit 124 of the distribution device 120b to communicate with the distribution device 120b. The notification information is generated by associating with the message information output by the unit 124. In addition, the communication unit 723 generates notification information by associating the network address associated with the terminal ID with the message information output by the communication unit 124 of the distribution device 120b. The communication unit 723 distributes the generated notification information to the terminal device 200 that is the distribution target via the communication line 300 and the wireless communication device 400.

  Among the terminal devices 200 located in the predetermined area 900-D, the wireless communication device 400 transmits to the terminal devices 200-1 and 200-2 in which the application software indicated by the application ID “1” is operating in the back end. The notification information is distributed based on the network address included in the notification information.

Assume that the receiving unit 210 (see FIG. 9) of the terminal device 200 receives notification information from the communication unit 723 of the external server device 700 via the communication line 300 and the wireless communication device 400.
The extraction unit 220 (see FIG. 9) of the terminal device 200 extracts the selection condition information SA from the message information of the notification information, and outputs the extracted selection condition information SA to the determination unit 240. In addition, the extraction unit 220 extracts the character string “Please go to the link destination” as the content information from the message information of the notification information, and outputs the extracted content information to the output unit 250.

  The extraction unit 220 requests the acquisition unit 230 to acquire variable information indicating the operation of the terminal device associated with the operation information as the state information of the primary information of the extracted acceptance condition information SA. Further, the extraction unit 220 requests the acquisition unit 230 to acquire the movement information of the terminal device associated with the movement information as the state information of the primary information of the extracted acceptance condition information SA.

  The variable value sensor of the acquisition unit 230 extracts the variable information indicating the operation of the terminal device associated with the variable information as the state information of the primary information Ac of the acceptance condition information SA extracted by the extraction unit 220. The data is output to the determination unit 240 via 220. In addition, the acceleration sensor of the acquisition unit 230 extracts information indicating the acceleration of the terminal device associated with the acceleration information as the state information of the primary information Si of the acceptance condition information SA extracted by the extraction unit 220. The data is output to the determination unit 240 via 220.

  The determination unit 240 (see FIG. 9) of the terminal device 200 determines that the acceleration and operation of the terminal device satisfy the acceptance condition information SA based on the truth of the logical expression (see FIG. 10) indicating the acceptance condition information SA. It is determined whether or not. More specifically, the determination unit 240 determines that the agreement between the information indicating the acceleration of the terminal device, the variable information indicating the operation of the terminal device, and the selection condition information SA of the message information of the notification information is the selection condition information. The determination is made for each SA primary information Si and primary information Ac, and it is determined whether or not the acceleration and operation of the terminal device satisfy the selection condition information SA.

  When the position of the terminal device satisfies the selection condition information SA, the determination unit 240 outputs the content information of the notification information to the output unit 250. On the other hand, when the position of the terminal device does not satisfy the selection condition information AD, the determination unit 240 rejects the notification information (for example, deletes it from the storage unit of the terminal device).

  The output unit 250 of the terminal device 200 notifies the user of the content information by outputting the content information of the notification information based on the determination result by the determination unit 240. The output unit 250 processes the color and size of the typeface of the character string (text) included in the content information, and displays the processed character string on the display screen. Here, the character string may be displayed in a dialog box or a banner. The output unit 250 may display a character string on the display screen after outputting a predetermined sound or vibration in advance.

  Thereby, among the terminal devices 200 in which the application software indicated by the application ID “1” is operating in the back end, the user is located in the predetermined area 900-D and is on the train as the mobile object 800. The operated terminal device 200 (terminal device 200-1 in FIG. 11) can display the advertising content information as the content information of the notification information.

  The push distribution system (see FIG. 9) includes a terminal device 200, a server device 100b, and an external server device 700.

  The embodiment of the present invention has been described in detail with reference to the drawings. However, the specific configuration is not limited to this embodiment, and includes designs and the like that do not depart from the gist of the present invention.

  The program for realizing the terminal device and server device of the push type distribution system described above is recorded on a computer-readable recording medium, and the program recorded on the recording medium is read into the computer system and executed. Thus, execution processing may be performed. Here, the “computer system” may include an OS and hardware such as peripheral devices.

  Further, the “computer system” includes a homepage providing environment (or display environment) if a WWW system is used. The “computer-readable recording medium” means a flexible disk, a magneto-optical disk, a ROM, a writable nonvolatile memory such as a flash memory, a portable medium such as a CD-ROM, a hard disk built in a computer system, etc. This is a storage device.

Further, the “computer-readable recording medium” means a volatile memory (for example, DRAM (Dynamic) in a computer system which becomes a server or a client when a program is transmitted through a network such as the Internet or a communication line such as a telephone line. Random Access Memory)) that holds a program for a certain period of time.
The program may be transmitted from a computer system storing the program in a storage device or the like to another computer system via a transmission medium or by a transmission wave in the transmission medium. Here, the “transmission medium” for transmitting the program refers to a medium having a function of transmitting information, such as a network (communication network) such as the Internet or a communication line (communication line) such as a telephone line.
The program may be for realizing a part of the functions described above.
Furthermore, what can implement | achieve the function mentioned above in combination with the program already recorded on the computer system, and what is called a difference file (difference program) may be sufficient.

DESCRIPTION OF SYMBOLS 100a ... Server apparatus 110b ... Server apparatus 110 ... Generation apparatus 111 ... Designation part 112 ... Setting part 113 ... Condition generation part 114 ... Content generation part 115 ... Combination part 120 ... Distribution apparatus 121 ... User information storage part 122 ... Destination storage part 123 ... Application storage unit 124 ... Communication unit 200 ... Terminal device 210 ... Receiving unit 220 ... Extraction unit 230 ... Acquisition unit 240 ... Determining unit 250 ... Output unit 300 ... Communication line 400 ... Wireless communication device 500-A to 500-C ... Area 600-D ... area 700 ... external server device 721 ... user information storage unit 722 ... destination storage unit 723 ... communication unit 800 ... moving body 900-D ... area

Claims (8)

A receiving unit for receiving output condition information for determining whether or not to output content information, and the content information associated with the output condition information;
According to the output condition information, an acquisition unit that acquires information indicating the state of the terminal device;
A determination unit that compares the output condition information with information indicating the state of the terminal device, and determines whether the state of the terminal device satisfies the output condition;
An output unit that outputs the content information when the determination unit determines that the state of the terminal device satisfies the output condition;
A terminal device comprising: The receiving unit receives the output condition information and the content information associated with a program operating in the terminal device;
The terminal device according to claim 1, wherein the output unit outputs the content information associated with the program.   The terminal device according to claim 1, wherein the acquisition unit acquires at least one of position information, variable information, and movement information as information indicating a state of the terminal device. A condition generator for generating whether or not to output content information, and generating output condition information to be compared with information indicating the state of the terminal device in the destination terminal device;
A communication unit that associates and transmits the output condition information and the content information;
A server device comprising:   5. The server according to claim 4, wherein the communication unit transmits the output condition information and the content information to the destination terminal device included in a subset set in the entire set of terminal devices. apparatus.   The server device according to claim 4 or 5, wherein the communication unit determines the subset based on information for identifying a user of the terminal device. In the terminal computer,
In accordance with output condition information for determining whether or not to output content information, a procedure for acquiring information indicating the state of the terminal device;
Comparing the output condition information with information indicating the state of the terminal device, and determining whether the state of the terminal device satisfies the output condition;
When it is determined that the state of the terminal device satisfies the output condition, a procedure of outputting the content information associated with the output condition information;
Push-type delivery program for running On the server device computer,
A procedure for generating output condition information that is information for determining whether or not to output content information and that is compared with information indicating a state of the terminal device in a destination terminal device;
A procedure for transmitting the output condition information and the content information in association with each other;
Push-type delivery program for running

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