JP2014102617A - Sound content listening print, and sound content delivery and replay method using the same - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a sound content delivery and replay method by which a user can select a music piece of interest among multiple music pieces and listen to full-size music for free using a portable terminal, and by which an advertiser can expect a high advertising effect.SOLUTION: In a sound content delivery and replay method, a music listening print is used that includes: an advertisement display section; a plurality of introductory article sections; and a plurality of code print sections. The sound content delivery and replay method includes the steps of: a user looking through a plurality of introductory article sections of the print to select a piece of music of interest, while observing an advertisement, and reading out a code corresponding to the piece of music of interest and printed at a code printing section by using a portable terminal 18; accessing a music delivery management server 26 of a music delivery business operator 24 via internet 22 using a URL, without saving the URL on a portable terminal side; delivering full-size data of the corresponding piece of music from the server 26; and transferring the delivered data to the portable terminal 18 for streaming and replaying the piece of music but not allowing the transferred data to be downloaded on the portable terminal side.

Description

  This invention uses a one-dimensional or multi-dimensional code printed in a magazine or various information magazines, etc. to distribute sound content such as music, voice, environmental sound, etc. via the Internet and reproduce the music etc. on a portable terminal, In addition, the present invention relates to a printed matter for listening to sound content used in the method.

  2. Description of the Related Art In recent years, various music distribution services that use mobile terminals to download music data from music distribution companies to mobile terminals via the Internet, play music on mobile terminals, and listen to music have become widespread. Yes. For example, a mobile terminal user can connect to a music download site via the Internet with a mobile terminal, download music data of desired music, store it in a memory card, and play and listen to music on the mobile terminal, On the other hand, a music distribution system has been proposed in which a music distribution company determines a distribution fee based on the sound quality of a song selected by a user and the presence / absence of an advertisement and performs charging (see, for example, Patent Document 1). .

  In addition, the user purchases a magazine with an SD card with sample music recorded, and the user listens to the sample music recorded on the SD card and finds the sample music they like. The URL for downloading the full song data for the song is acquired from the SD card to the mobile phone, accessed to the music distributor's server via the Internet, and after the required authentication process, the song indicated by the corresponding URL is read from the database. A music distribution system has been proposed in which full data is transmitted to a mobile phone, the full data of the song is downloaded to a mobile phone, recorded on an SD card, and the full music can be played back by the mobile phone (for example, (See Patent Document 2). The QR code (registered trademark of DENSO WAVE INCORPORATED) printed on printed matter and the QR code (registered trademark) displayed on the display of a personal computer are read with a multi-function mobile phone (smartphone), etc., and the URL is read from the mobile phone. Acquired and saved (copied), accessed to the music site using the saved URL, and part of the artist's song data (songs and performances within 45 seconds) displayed on the site for free It is common practice to stream and use the mobile phone to listen to the music.

JP 2002-229573 A (page 2-3, FIG. 1) JP 2002-297155 A (page 3-4, FIG. 1, FIG. 5)

  If the music distribution system described in Patent Document 1 is used, a user can easily download music data of desired music from a music download center as needed, and enjoy listening to music on a portable terminal. In addition, when a user sees an advertisement when downloading music data, the user can receive a benefit that the price of the music data is discounted. However, this music distribution system is a system that acquires music data of music that users have heard and heard several times until they get tired. It cannot be used in cases such as downloading. Even if the price is discounted when viewing advertisements when downloading music data, a fee is still required to listen to the music. Furthermore, the user sees the advertisement only once when the music data is downloaded, and it is difficult to determine how much the advertising effect is.

  On the other hand, when the music distribution system described in Patent Document 2 is used, a user listens to a sample music recorded on an SD card, selects a favorite sample music, and sends the full data of the music to the mobile phone. Can be downloaded. However, in this music distribution system, what can be viewed is a sample music until it gets tired, not the whole music. Also, with this system, the user pays for the magazine when purchasing a magazine with an SD card with recorded sample songs, and also downloads the full data of favorite sample songs. You have to pay a fee.

  Also, the QR code (registered trademark) printed on the printed matter is read with a mobile phone, the music site is accessed using the URL obtained and stored in the mobile phone, and the music data displayed on the site is distributed. In the system that listens to music on a mobile phone in response to this, it is possible to audition music for free, but only a part of the music can be auditioned due to copyright law. As described above, the music site is established by music companies for the purpose of promoting sales of CDs and the like, and this system is not intended for users to actively enjoy music.

  The present invention has been made in view of the circumstances as described above, and for the user, the user selects an interesting content from a plurality of sound contents such as music and frees the full size music. To provide a printed material for listening to sound content that can be expected to have a high advertising effect for advertisement publishers, and to distribute sound content such as music using the printed material on a mobile terminal. An object of the present invention is to provide a method for distributing / reproducing sound content that can be reproduced.

  The invention according to claim 1 is a printed matter such as a magazine or various information magazines, an advertisement display unit that displays an advertisement, and a plurality of introduction article units that describe an outline of sound content such as music, sound, and environmental sounds. A plurality of code printing units printed with one-dimensional or multi-dimensional codes that can be read by a portable terminal, and without causing the portable terminal to store a URL by a reading operation of the code printing unit by the portable terminal The present invention relates to a printed matter for listening to a sound content that can access a server of a sound content distribution company via the Internet and stream the sound content in a full size by a mobile terminal.

  The invention according to claim 2 is characterized in that, in the sound content listening printed matter according to claim 1, the advertisement display part, the introduction article part, and the code printing part are arranged in the same page or the same spread page.

  The invention according to claim 3 is a method for distributing and reproducing sound content using the printed material for listening to sound content according to claim 1 or claim 2, and includes the following four steps: . That is, as a first step, the user views a plurality of introductory article sections of the sound content listening printed matter, selects a sound content desired to be listened to, and selects the selected sound content among a plurality of code printing sections. The one-dimensional or multi-dimensional code printed on the corresponding code printing unit is read using a code reader application installed in the portable terminal, and the URL read from the one-dimensional or multi-dimensional code is carried as the second step. Without saving on the terminal side, the URL of the sound content distributor is accessed via the Internet by the URL, and as a third step, from a server provided with a database storing a large number of full-size data of sound content , Delivering the full size data of the sound content corresponding to the URL, As step transfers the data delivered from the server to the portable terminal, the portable terminal is playing a streaming sound content at full size by without reproducing apparatus to store the transferred data. Whenever the user tries to listen to the sound content, the above-described first step to the fourth step are repeated, and whenever the user tries to listen to the sound content, the sound content You will see the advertisement displayed on the advertisement display section of the listening print, and you can listen to the full-size sound content free of charge instead of the advertisement.

  When the sound content listening printed matter of the invention according to claim 1 is used, the user views a plurality of introductory article sections, selects a sound content to be listened to, and prints code corresponding to the selected sound content The one-dimensional or multi-dimensional code printed on the copy can be read by the portable terminal, and the server of the sound content distributor can be accessed via the Internet by the read URL. By accessing this server, the sound content data corresponding to the URL is distributed from the server, and the user transfers the data distributed from the server to the portable terminal and plays the sound content in full size by the playback device. For example, you can enjoy a whole piece of music. Since the advertisement is displayed on the advertisement display unit on the printed matter, it is possible to continuously carry out the business of the publication of the printed matter and the distribution of the sound content based on the advertisement fee income from the advertisement publisher. On the other hand, the user can listen to the full-size sound content free of charge by looking at the advertisement displayed on the advertisement display unit instead of the advertisement. In addition, when a one-dimensional or multi-dimensional code of a code printing unit is read by a portable terminal, URL data is not stored on the portable terminal side by the code information, and sound content data distributed from the server is Since it is played as music etc. in a streaming format without being stored on the terminal side, every time a user tries to listen to sound content, he will see an advertisement displayed on the advertisement display section. . Therefore, it is possible for the advertisement publisher to expect the repeated effect of the advertisement. In addition, in advertisements published in general magazines and information magazines, it is possible to grasp the number of purchasers of magazines etc., but how many of those people are paying attention to the advertisements. It is impossible to grasp, but using this printed matter, it is possible to obtain an access log every time the server is accessed, and at least users accessing the server are likely to see advertisements. , You can see how many people have seen the ad. Furthermore, in order for the user to listen to the sound content, it is necessary to keep the sound content listening printed material at hand, and unlike the printed material that is discarded like free paper, this printed material is In this sense, advertising is cost-effective for advertisers because it is expected to be held for a long time.

  When the printed matter of the invention according to claim 2 is used, the advertising effect becomes more reliable.

  When the sound content distribution / playback method of the invention according to claim 3 is used, the user looks at the printed matter and selects an interesting one from a plurality of sound contents, and the sound content is full-sized and free of charge. You can listen. In addition, a business of printing publication and sound content distribution can continuously operate the business based on the advertising fee income from the advertising publisher on the printed matter. In addition, every time a user tries to listen to sound content, he / she will see a printed advertisement, and an access log will be acquired each time the server is accessed, and at least the user who has accessed the server Advertisers are likely to have seen ads, so ad publishers can expect the ads to repeat and know how many people have seen them .

  Therefore, when the printed matter according to claims 1 and 2 is used and the sound content distribution / playback method according to claim 3 is used, the user selects the sound content of interest from the plurality of sound contents. The full-size music can be listened to for free, and ad publishers can expect a higher advertising effect than when placing ads in general magazines. Can be grasped numerically.

1 is a block diagram illustrating a schematic configuration of a system for executing a method for distributing and reproducing sound content using a printed material for listening to sound content according to an example of the embodiment of the present invention. FIG. It is a figure which shows an example of the printed matter for listening to sound content used with the sound content delivery / reproduction system shown in FIG. FIG. 2 is a diagram illustrating a state in which a two-dimensional code printed on a printed material is being read by a mobile terminal in the sound content distribution / playback system illustrated in FIG. 1.

Hereinafter, preferred embodiments of the present invention will be described with reference to the drawings.
First, a printed material used in the sound content distribution / playback method according to the present invention will be described. Note that the sound content here refers to a variety of music such as jazz, pop, classical music, popular music, Japanese music, etc., audio such as rakugo, lectures, environmental sounds such as river murmurs, and birdsongs. Although it is information that can be appreciated, it may be accompanied by an image or video. In the following, a description will be given taking music content as an example.

  As shown in FIG. 2, a one-dimensional code such as a barcode is used for a printed matter 10 for listening to music (a booklet in the illustrated example) consisting of a plurality of pages, such as a music magazine, various information magazines, a booklet, a mini-komi magazine, and a pamphlet. One-dimensional or multi-dimensional such as two-dimensional code such as QR code (registered trademark), hierarchical two-dimensional code (also referred to as three-dimensional code) such as PM code (registered trademark of Content Idea of Asia) A plurality of different code printing sections 12 on which codes are printed are provided. The code printed on the code printing unit 12 includes necessary information such as a URL, and the code information can be read by the portable terminal. Also, the printed article 10 is provided with an introduction article section 14 adjacent to each code printing section 12. Each introductory article section 14 includes articles, photographs, images, and the like describing the outline of music corresponding to the URL information included in the adjacent code printing section 12. Further, the printing unit 10 is provided with one or a plurality of advertisement display units 16 for displaying advertisements.

  The advertisement display unit 16 is preferably arranged in the same page as the code printing unit 12 and the introduction article unit 14 or in the same spread page. In the illustrated example, a plurality of code printing sections 12 and introduction article sections 14 are placed on one page of the printed matter 10, but one code printing section 12 and one introduction article section 14 are posted on one page, respectively. The advertisement display unit 16 may be provided on the page or the spread page.

A system for distributing and reproducing music using the printed matter 10 described above will be described with reference to FIG.
In this music distribution / playback system, a mobile terminal 18 such as a mobile phone, a multi-function mobile phone (smartphone), a tablet terminal, or a mobile music player equipped with a mobile operating system is used. The portable terminal 18 has a required code reader application so that code information such as a barcode, QR code (registered trademark), PM code (registered trademark) printed on the code printing unit 12 of the printed material 10 can be read. Is installed.

  The portable terminal 18 can be connected to the Internet 22 through the portable terminal communication network 20, and can access the music distribution management server 26 operated and managed by the music distribution provider 24 via the Internet 22. In addition, the portable terminal 18 can transfer music data distributed from the music distribution management server 26 of the music distribution company 24 and reproduce and listen to the music using a built-in speaker or externally connected headphones.

  The music distribution management server 26 includes a database 28 in which full-size data of a large number of music pieces are stored. A personal computer 30 is connected to the music distribution management server 26. An access log is acquired every time the music distribution management server 26 is accessed, and the analysis data is sent from the server 26 to the personal computer 30, counted by the personal computer 30 as the number of distributions from the server 26, and stored in the memory. It is like that.

Next, a method for distributing music and reproducing the music on the portable terminal 18 by using the music distribution / reproduction system illustrated in FIG. 1 using the music listening print 10 illustrated in FIG. 2 will be described.
Users obtain printed materials 10 for listening to music such as magazines, information magazines, booklets, etc. that are distributed free of charge or sold at bookstores or convenience stores, etc., and articles that are published in multiple introductory article sections 14 of the printed materials 10 View photos and photos. At this time, the user will naturally see the advertisements posted on the advertisement display unit 16 provided in the same page as the introduction article unit 14 or in the same spread page. When the user sees articles and the like in several introduction article sections 14 and finds music of interest that he / she wants to listen to, the user can read the code printing section 12 provided adjacent to the introduction article section 14. Codes such as a printed barcode, QR code (registered trademark), and PM code (registered trademark) are read by the portable terminal 18 as shown in FIG.

  When the code information is read by the portable terminal 18, the URL is not stored on the portable terminal side by the code information, and the reference URL is not displayed on the display unit of the portable terminal 18. The music distribution management server 26 of the music distributor 24 is accessed via the mobile terminal communication network 20 and the Internet 22. When there is access to the music distribution management server 26, the music distribution management server 26 selects a music file corresponding to the URL from the database 28 storing the full size data of a large number of music pieces, and uses the full size data of the music file. To deliver. At this time, since the access log is acquired every time the music distribution management server 26 is accessed, the number of times the music file data is distributed from the music distribution management server 26 is counted by the personal computer 30 and stored in the memory.

  The music file data distributed from the music distribution management server 26 is transferred to the mobile terminal 18 of the user via the mobile terminal communication network 20 and the Internet 22. When the music file data is transferred to the mobile terminal 18, the music is automatically streamed at full size using a speaker built in the mobile terminal 18 or headphones connected to the mobile terminal 18. Can be enjoyed with the full version. The transferred music file data is not stored on the portable terminal side by the copy guard.

  In this music distribution / playback system, even if the code printed on the code printing unit 12 of the music listening printed matter 10 is read by the portable terminal 18, the URL is not stored on the portable terminal side, and the music distribution management server The music data distributed from H.26 is reproduced as music by the streaming method without being stored on the portable terminal side. Therefore, when using this system, when a user tries to listen to music, for example, even when trying to listen to the same music once listened to, the user opens the corresponding page of the printed matter 10 each time, and the code printing unit 12 is required to be read by the portable terminal 18. For this reason, every time the user wants to listen to music, he / she sees an advertisement placed on the advertisement display unit 16 of the music listening print 10. Therefore, it is possible to expect an advertising repeat effect for the advertisement publisher. The music distribution / playback system can be operated on the basis of the advertising fee revenue from the advertiser who advertises the printed matter 10, and the user can listen to the entire music for free. . Further, every time there is an access to the music distribution management server 26, an access log is acquired, and at least a user who has accessed the server 26 is considered to have seen an advertisement. Therefore, from the data stored in the memory of the personal computer 30 It becomes possible to know how many people have seen the advertisement.

  Since the sound content distribution / playback method using the sound content listening print according to the present invention is beneficial to both users and advertisement publishers, the present invention provides a distribution service for publishing and music. It has great potential for use in business areas.

DESCRIPTION OF SYMBOLS 10 Printed material for listening music 12 Code printing part 14 Introduction article part 16 Advertisement display part 18 Mobile terminal 20 Mobile terminal communication network 22 Internet 24 Music distribution company 26 Music distribution management server 28 Database 30 Personal computer

Claims (3)

An advertisement display section for displaying advertisements;
Multiple introductory article sections that provide an overview of sound content such as music, audio, and environmental sounds,
It can be read by a mobile terminal, and the read operation allows the mobile terminal to access the server of the sound content distributor via the Internet without saving the URL, and stream the audio content in full size using the mobile terminal. A plurality of code printing sections on which one-dimensional or multi-dimensional codes are printed;
A printed matter for listening to sound content, comprising: The sound content listening printed matter according to claim 1, wherein the advertisement display unit, the introduction article unit, and the code printing unit are arranged in the same page or the same spread page. A method for distributing / reproducing sound content using the printed matter for listening to sound content according to claim 1,
The user looks at a plurality of introductory article sections of the sound content listening printed matter, selects a sound content desired to be listened to, and is printed on a code printing section corresponding to the selected sound content among a plurality of code printing sections. Reading a one-dimensional or multi-dimensional code using a code reader application installed on the mobile terminal;
Accessing the server of the sound content distribution company via the Internet using the URL without storing the URL read from the one-dimensional or multi-dimensional code on the mobile terminal side;
Delivering full-size data of sound content corresponding to the URL from a server including a database in which full-size data of a large number of sound contents is stored;
Transferring the data distributed from the server to the mobile terminal, streaming the audio content in full size by the playback device, and not storing the transfer data on the mobile terminal side;
Including
Whenever the user wants to listen to the sound content, the series of steps described above is repeated, and the user displays the sound content on the advertisement display portion of the printed matter for listening to the sound content every time the user tries to listen to the sound content. The method of delivering and reproducing sound content using a printed matter for listening to sound content, characterized in that a full-size sound content can be heard free of charge as a substitute for the advertisement that has been viewed .

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