JP2014030995A - Newspaper space of correlative formation column - Google Patents

Newspaper space of correlative formation column Download PDF

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JP2014030995A
JP2014030995A JP2012181905A JP2012181905A JP2014030995A JP 2014030995 A JP2014030995 A JP 2014030995A JP 2012181905 A JP2012181905 A JP 2012181905A JP 2012181905 A JP2012181905 A JP 2012181905A JP 2014030995 A JP2014030995 A JP 2014030995A
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column
newspaper
explanation
advertisement
reader
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Yuka Kobayashi
裕佳 小林
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Abstract

PROBLEM TO BE SOLVED: To provide newspaper for correlatively forming an advertisement column, a discourse column and an explanation column, since a preserving value is reduced when there is no column for writing in an impression and a criticism of a reader when using the discourse column and the explanation column as a diary and a data material collection by correlatively forming the discourse column and the explanation column, and since an advertisement value is reduced when arranging the advertisement column irrespective of the discourse column and explanation column by providing a margin column.SOLUTION: For enabling the reader to efficiently understand information on a discourse column 4 and an explanation column 5 for characterizing the tone of argument and also to easily cut out and rearrange these columns as the diary and the data material collection, the discourse column 4 is arranged on a cover surface, and the explanation column 5 is also arranged on a reverse page space 3 in response to this column, and these columns are correlatively formed and integrated front and rear, and for enabling the reader to care about an advertisement column 7 and to maintain these even when becoming as the diary and the data material collection, a margin column 6 is adjacently correlatively arranged on the discourse column 4 and the explanation column 5 by enclosing the advertisement column 7 with the margin column 6 for writing in the impression and the criticism of the reader.

Description

本発明は、論説欄と解説欄を表裏一体として相関的に編成した新聞紙面に関するものである。  The present invention relates to a newspaper page in which an editorial column and an explanation column are organized in a correlated manner.

現代の社会では、活字文化に比べて映像文化の比重が高まる傾向にある。これに伴って、新聞を読む機会も減り、新聞離れの状態を起こしている。その結果、新聞社の収入源である新聞購読料及び広告料の減少を来すことになった。  In modern society, the importance of visual culture tends to be higher than type culture. Along with this, the opportunity to read newspapers has decreased, causing a state of being away from newspapers. As a result, newspaper subscription fees and advertising fees, which are the source of revenue for newspaper companies, have been reduced.

これを解決するために、新聞社は、現在、新聞の情報発信という本来の役割を意識し、映像媒体にはない魅力な新聞紙面の編成を模索する。読者に対し、新聞の論調を特徴付け、他紙との差別化をする魅力的な記事欄が必要となる。  In order to solve this problem, newspaper companies are now aware of the original role of information transmission in newspapers and are seeking to organize attractive newspaper pages that are not available in video media. For readers, there is a need for attractive articles that characterize the tone of newspapers and differentiate them from other newspapers.

魅力的な記事欄を新聞紙面に編成すると、読者は、この記事欄に惹き付けられ、新聞の購入動機となり、または、これらを廃紙ではなく、日記帳や資料集として切抜や整理して保存することになる。  Organizing attractive articles into newspapers attracts readers to these articles and motivates them to purchase newspapers, or cuts and organizes them as journals or collections rather than waste paper Will do.

新聞社は、従来、コラム、社説等、新聞紙の要部ともいうべき記事欄を提供している。例えば、朝日新聞の天声人語、読売新聞の編集手帳、毎日新聞の余禄、産経新聞の産経抄、日経新聞の春秋等である。  Traditionally, newspaper companies provide articles such as columns, editorials, etc. that should be called the main parts of newspapers. For example, Asahi Shimbun Tenjin, Yomiuri Shimbun notebook, Mainichi Shimbun, Sankei Shimbun, Nikkei Shimbun Spring and Autumn.

ところが、実際には、新聞の要部というべき記事欄(以下、論説欄)は、新聞紙面の中、読者の注目を集めるような表紙面に配置されているのに対し、これに付随する内容を解説する記事欄(以下、解説欄)は、新聞紙面の各処に散在していることが多い。  However, in reality, the article column (hereinafter referred to as the editorial column) that should be the main part of the newspaper is arranged on the cover of the newspaper that attracts the reader's attention. Article columns (hereinafter referred to as “explanation columns”) are often scattered throughout the newspaper.

したがって、新聞の論説欄及びこれに付随する内容の解説欄はバラバラに編成されているので、読者は、情報の効率的な理解を困難にし、また、日記帳や資料集として、これらの切抜や整理をするためにも、煩雑となる。  Therefore, since the editorial column of newspapers and the commentary column of the contents accompanying this are organized separately, readers make it difficult to understand information efficiently. In order to organize, it becomes complicated.

また、新聞の論説欄及び解説欄は、一般に、新聞社名や日付等を付記していないし、また、これを書き込む余白欄も存在しない。したがって、これらの切抜や整理に伴って、日記帳や資料隼として保存する価値を失う結果ともなる。  Also, in the newspaper editorial and commentary columns, the name of the newspaper company, the date, etc. are generally not added, and there is no blank space for writing them. Therefore, with these clippings and arrangements, the value stored as a diary or a document bag is lost.

更に、企業の広告欄は、新聞の論説欄又は解説欄と相関的に編成されるならば、広告的な価値を高める。ところが、広告欄は、読者が広告を気に掛けるような編成ではないし、また、論説欄又は解説欄の切抜や整理に伴って、広告欄も切り離される結果となる。  Furthermore, if the advertising column of the company is organized in correlation with the editorial column or commentary column of the newspaper, it increases the advertising value. However, the advertisement column is not organized so that the reader cares about the advertisement, and the advertisement column is also separated as the editorial column or the explanation column is cut out and arranged.

技術文献Technical literature

特になし。  nothing special.

本発明が解決しようする問題点は、次の通りである。  The problems to be solved by the present invention are as follows.

先ず、新聞紙面において、論説欄と各処に散在する解説欄を相関的に編成しないと、読者は、情報の効率的な理解を困難とするだけではなく、これらの切抜や整理によって日記帳や資料集として使用するためにも、不便となる。  First, if the editorial column and the explanatory column scattered in each place on the newspaper are not organized relative to each other, the reader will not only make it difficult to understand information efficiently, It is also inconvenient to use as a collection of materials.

次に、新聞紙面の論説欄及び解説欄を切抜や整理によって日記帳や資料集として使用するためには、新聞紙名や発行日付等の付記がなく、また、感想・批評等を書き込みする余白欄もなければ、保存する価値をもたない。  Next, in order to use the editorial and commentary sections of newspapers as a diary or collection of materials by cutting out and organizing them, there is no supplementary information such as newspaper name or publication date, and a blank field for writing impressions and criticisms. Otherwise it is not worth saving.

最後に、新聞紙面において、広告欄を論説欄及び解説欄と相関的に編成しなければ、読者は、広告欄を気に掛けないし、また、日記帳や資料集とするために、これらの切抜や整理をするにあたり、広告欄を切落すので、広告的な効果を減少させる。  Lastly, if the advertising column is not organized in the newspaper on a correlative basis with the editorial column and the commentary column, readers will not care about the advertising column, and these cutouts will be used to make a diary and a collection of materials. In order to organize and organize, the advertising column is cut off, reducing the advertising effect.

本発明が解決する手段は、次の通りである。  Means to be solved by the present invention are as follows.

先ず、本発明は、新聞の論調を特徴付ける論説欄(4)及びこの欄(4)の内容を補足する解説欄(5)について、読者が情報を効率的に理解し、または、日記帳や資料集(9)として、これらの欄(4)(5)を容易に切抜や整理することを目的とする。  First, in the present invention, the reader efficiently understands the information in the editorial column (4) that characterizes the tone of the newspaper and the commentary column (5) that supplements the contents of this column (4), or a diary or document. The collection (9) is intended to easily cut out and organize these columns (4) and (5).

次に、本発明は、前記の目的を達成するために、論説欄(4)を表紙面(1)に配置し、また、この欄(4)に合わせて解説欄(5)を裏紙面(3)に配置し、表裏一体として相関的に編成した新聞紙面(1)に関するものである。  Next, in order to achieve the above object, the present invention arranges the editorial column (4) on the cover page (1), and the comment column (5) is arranged on the back page ( It relates to a newspaper page (1) arranged in 3) and knitted in a correlated manner as a front and back.

最後に、本発明は、読者が広告欄(7)を気に掛け、また、日記帳や資料集(8)としても、読者が広告欄(7)を留め置くために、感想・批評等の書込みをする余白欄(6)をもって広告欄(7)を囲み込み、かつ、余白欄(6)を論説欄(4)及び解説欄(5)に隣接して編成した新聞紙面(1)に関するものである。  Finally, in the present invention, the reader cares about the advertisement column (7), and also the diary book and the collection of materials (8) so that the reader can keep the advertisement column (7). Newspaper page (1) with ad space (6) enclosed in the ad space (7) and the blank space (6) organized adjacent to the editorial column (4) and commentary column (5) It is.

本発明の効果は、次の通りである。  The effects of the present invention are as follows.

先ず、読者は、論説欄(4)を読み、問題意識を持ち、また、解説欄(5)を読み、語句の説明や参考文献の紹介等、論説欄(4)の内容を補足して、これらの情報を効率的に理解するので、情報源としての新聞の購買意欲を増大させることになる。  First, the reader reads the editorial column (4), has a problem awareness, and also reads the explanation column (5), supplements the contents of the editorial column (4), such as explanation of words and introduction of references, etc. Since this information is understood efficiently, the willingness to purchase newspapers as an information source is increased.

次に、読者は、日記帳や資料集(9)とするために、論説欄(4)と同時に解説欄(5)を切抜することになるので便利であるし、また、これらの欄(4)(5)を整理して利用するにも便利であるので、情報源としての新聞の購買意欲を増大させることになる。  Next, it is convenient because the reader cuts out the commentary column (5) at the same time as the editorial column (4) in order to make a diary or collection of materials (9), and these columns (4 ) Since it is convenient to organize and use (5), it will increase the willingness to purchase newspapers as information sources.

最後に、読者は、日記帳や資料集(9)として切抜や整理をするにあたり、書き込みをする余白欄(6)に包摂された広告欄(7)を不要のものとして切り落とさないので、企業の広告掲載の意欲を増大させ、広告料を増加させることになる。  Finally, the reader does not cut out the advertisement column (7) included in the blank space (6) to write in as a diary or a collection of materials (9). This will increase the willingness to advertise and increase advertising fees.

本発明に係る新聞紙面の表紙面及び裏紙面を示す図面である。  It is drawing which shows the front cover surface and back paper surface of the newspaper page which concerns on this invention. 本発明に係る論説欄及び解説欄の使用状態を示す図面である。  It is drawing which shows the use condition of the editorial column and commentary column which concern on this invention.

本発明を実施するための形態は、次の通りである。  The form for carrying out the present invention is as follows.

先ず、本発明は、論説欄(4)及び解説欄(5)を表裏一体として相関的に編成した新聞紙面(1)に関するものである。  First, the present invention relates to a newspaper page (1) in which an editorial column (4) and a commentary column (5) are formed in a correlated manner.

本発明は、新聞の論調を特徴付ける論説欄(4)及びこの欄(4)の内容を補足する解説欄(5)について、読者が情報を効率的に理解し、また、日記帳や資料集(9)として、これらの欄(4)(5)を容易に切抜や整理することを目的とする。  In the present invention, the reader efficiently understands the information in the editorial column (4) that characterizes the tone of the newspaper and the explanatory column (5) that supplements the contents of this column (4). 9) is intended to easily cut out and organize these fields (4) and (5).

本発明は、前記の目的を実現するために、新聞紙面(1)において、新聞の論調を特徴付ける論説欄(4)とこの内容を補足する解説欄(5)を表裏一体にして相関的に編成するものである。  In order to achieve the above-mentioned object, the present invention has a newspaper page (1) in which an editorial column (4) characterizing the tone of a newspaper and a commentary column (5) supplementing this content are formed in a correlated manner. To do.

論説欄(4)とは、最新の情報の根底にある問題意識を取り上げて、これを論評するものをいう。これは、新聞の要部として、コラム、社説等、新聞の論調を特徴付けて、他紙との差別化を図るものである。  The editorial column (4) refers to an issue that takes up the problem awareness underlying the latest information and reviews it. This is the main part of a newspaper, which characterizes the tone of newspapers, such as columns and editorials, to differentiate it from other newspapers.

解説欄(5)とは、論説欄(4)の論述だけでは十分に説明しきれないので、この内容を補足するものをいう。これは、論説欄(4)の記述に用いた語句を説明し、また、この記述に関する参考文献を紹介等に関するものである。  The explanation column (5) is a supplement to this content because the explanation in the editorial column (4) alone cannot be fully explained. This explains the phrases used in the description in the editorial column (4), and also relates to introductions of references related to this description.

従来、新聞紙面の各処に散在した解説欄(5)を一ヶ所に纏め、また、論説欄(4)と解説欄(5)を相関的に編成する。すなわち、論説欄(4)は、新聞紙面の表紙面(2)に配置し、また、この欄(4)に合わせて、解説欄(5)を裏紙面(3)に配置する。これによって、表裏一体として新聞紙面(1)を編成する。  Conventionally, the explanation columns (5) scattered in various places on the newspaper are gathered in one place, and the editorial column (4) and the explanation column (5) are organized relative to each other. That is, the editorial column (4) is arranged on the cover (2) of the newspaper, and the explanation column (5) is arranged on the back sheet (3) in accordance with this column (4). As a result, the newspaper page (1) is knitted as an integrated front and back.

論説欄(4)及び解説欄(5)は、実線をもって取り囲み、切取り線を明示する。論説欄(4)は、表紙面(2)の上段・中段・下段の中、いずれの段の段組でもよいし、また、表紙面(2)の右端・中・左端の中、右端・左端のいずれに配置してもよい。  The editorial column (4) and the commentary column (5) are surrounded by a solid line and clearly show a cutoff line. The editorial column (4) may be in any of the upper, middle and lower stages of the cover page (2), and the right, middle and left edges, right and left edges of the cover page (2). You may arrange in any of these.

その結果、論説欄(4)及び解説欄(5)は表裏一体として相関的に新聞紙面(1)を編成しているので、読者は、これらの欄(4)(5)の情報を効率的に理解することができる。これによって、最新の情報を読者が身に着けることができる。  As a result, since the editorial column (4) and the commentary column (5) are organized in a newspaper page (1) relative to each other, the reader can efficiently use the information in these columns (4) and (5). Can understand. This allows the reader to wear the latest information.

また、日記帳や資料集(9)として、論説欄(4)及び解説欄(5)を切抜や整理するために、読者は、表紙面(2)にある論説欄(4)の実線にそって切り取ると、裏紙面(3)の解説欄(5)も切り取れるし、また、一緒に整理して保存することもできるので、余分な手間もかからない。  In addition, in order to cut out and organize the editorial column (4) and commentary column (5) as a diary and collection of materials (9), the reader follows the solid line in the editorial column (4) on the cover page (2). If you cut it out, you can cut out the comment field (5) on the back side (3), and you can organize and save it together, so there is no extra work.

次に、本発明は、論説欄(4)と解説欄(5)のみならず、これらの欄(4)(5)と広告欄(7)をも相関的に編成した新聞紙面(1)に関するものである。  Next, the present invention relates to a newspaper page (1) in which not only the editorial column (4) and the explanation column (5) but also these columns (4) (5) and the advertisement column (7) are formed in a correlated manner. Is.

本発明は、読者が広告欄(7)を気に掛け、広告効果をあげ、また、日記帳や資料集(9)としても、読者が広告欄(7)を留め置き、広告効果を維持することを目的とする。  In the present invention, the reader pays attention to the advertisement column (7) to increase the advertisement effect, and the reader holds the advertisement column (7) and maintains the advertisement effect also as a diary or a collection of materials (9). With the goal.

本発明は、前記目的を実現するために、新聞社名や日付を始め、感想や批評等を書き込む欄として、余白欄(6)を設置し、また、余白欄(6)をもって広告欄(7)を囲み、かつ、余白欄(6)を論説欄(4)及び解説欄(5)に隣接した位置に配置する。  In order to achieve the above object, the present invention provides a blank column (6) as a column for writing a newspaper company name and date, comments, reviews, etc., and has a blank column (6) and an advertising column (7). And a blank space (6) is arranged at a position adjacent to the editorial space (4) and the commentary space (5).

余白欄(6)とは、読者が自由に何事も書込みできるように、広告欄(7)を除外して、文字の記載のない空欄をいう。これは、新聞社名や日付の記載はもちろん、個人の感想や批評等を書き込み、日記帳や資料集(9)としての利用に効果があがる。  The blank space (6) refers to a blank space in which no text is written, excluding the advertising space (7) so that the reader can write anything freely. This is effective not only for the name and date of the newspaper, but also for personal use and criticism, and for use as a diary or collection of materials (9).

広告欄(7)とは、企業等の宣伝広告を記載した欄をいい、企業等の名称を始め、商品やサービス等の事業を宣伝するものである。これは、余白欄(6)の利用に伴って保存されるので、広告的な価値も残る。  The advertisement column (7) refers to a column in which advertising advertisements of companies and the like are described, and advertises business such as products and services including names of companies. Since this is stored with the use of the margin column (6), it still has advertising value.

読者側には、余白欄(6)を利用して、日記帳や資料集(9)としての利用に効果があがるし、また、企業側には、広告欄(7)によって広告的な効果を残存させることになる。したがって、広告欄(7)と余白欄(6)の割合を偏らないものとする。  The blank space (6) is used on the reader side, and it is effective for use as a diary and a collection of materials (9). On the corporate side, the advertising column (7) is used for an advertising effect. It will remain. Therefore, the ratio of the advertisement column (7) and the margin column (6) is not biased.

最後に、論説欄(4)及び解説欄(5)のみならず、広告欄(7)及び余白欄(6)をも、次のような相関的な編成を有する新聞紙面(1)とする。  Finally, not only the editorial column (4) and the explanation column (5) but also the advertisement column (7) and the margin column (6) are newspaper pages (1) having the following relative organization.

広告欄(7)を包摂した余白欄(6)は、例えば、新聞紙面(1)の表紙面(2)の中段に定め、かつ、左端の余端部(8)に寄せて配置した論説欄(4)と並置する。また、例えば、この欄(4)に相当する裏紙面(3)の中段に定め、かつ、右端の余端部(8)に寄せて配置した解説欄(5)と並置する。  The margin column (6) including the advertisement column (7) is, for example, an editorial column determined in the middle of the cover (2) of the newspaper page (1) and arranged near the leftmost margin (8). Juxtaposed with (4). Further, for example, it is arranged in the middle of the backing paper surface (3) corresponding to this column (4) and juxtaposed with the comment column (5) arranged close to the surplus end portion (8) at the right end.

余白欄(6)と論説欄(4)又は解説欄(5)は実線で取り囲み枠組みをし、切取り部分を明確にする。また、表紙面(2)の右端の余端部(8)を糊・パンチ等をもって綴じ合わせる。これによって、日記帳や資料集(9)となる。  The margin column (6) and the editorial column (4) or the explanation column (5) are surrounded by a solid line to clarify the cut-out portion. Further, the surplus end portion (8) at the right end of the cover (2) is bound with glue, a punch or the like. As a result, it becomes a diary and a collection of materials (9).

1 新聞紙面
2 表紙面
3 裏紙面
4 論説欄
5 解説欄
6 余白欄
7 広告欄
8 余端部
9 日記帳・資料集
10 綴じ目
DESCRIPTION OF SYMBOLS 1 Newspaper surface 2 Cover surface 3 Back paper surface 4 Editorial column 5 Comment column 6 Blank column 7 Advertising column 8 Extra end 9 Diary book / book 10 Binding

Claims (2)

新聞の論調を特徴付ける論説欄及びこの欄の内容を補足する解説欄について、読者が効率的に情報を理解し、また、日記帳や資料集として、これらの欄を容易に切抜や整理するために、論説欄を表紙面に配置し、かつ、この欄に合わせて解説欄を裏紙面に配置して、表裏一体として相関的に編成した新聞紙面に関するものである。  For the readers to efficiently understand the information about the editorial column that characterizes the tone of the newspaper and the commentary column that supplements the contents of this column, and to easily cut out and organize these columns as a diary or collection of materials. The article column is arranged on the cover page, and the comment column is arranged on the back sheet side in accordance with this column, and the newspaper page is formed in a correlated manner as a front and back unit. 広告欄を読者が気に掛け、かつ、日記帳や資料集となっても維持するために、感想・批評等を書込みする余白欄をもって広告欄を囲い込み、また、余白欄を論説欄及び解説欄に隣接して相関的に編成した新聞紙面に関するものである。  In order for the reader to care about the advertisement column and maintain it as a diary or collection of materials, the advertisement column is enclosed with a blank column for writing impressions and criticism, etc., and the blank column is an editorial column and an explanation column It is related to the newspaper page which was formed adjacent to and relative to each other.
JP2012181905A 2012-08-03 2012-08-03 Newspaper space of correlative formation column Pending JP2014030995A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2015168258A (en) * 2014-03-08 2015-09-28 有限会社片山国 Editing method for newspaper or weekly magazine

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2015168258A (en) * 2014-03-08 2015-09-28 有限会社片山国 Editing method for newspaper or weekly magazine

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