JP2013257800A - Social graph management system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a social graph management system for generating a social graph showing connections and relations between persons and persons.SOLUTION: The social graph management system includes: a parameter generation processing part; an access destination transmission processing part for receiving a transmission request of access destination identification information of service information from a first user terminal, adding a parameter to the access destination identification information, and transmitting the access destination identification information to a transmission destination obtained by receiving an instruction from the first user terminal; a social graph information storage part for associating the generated parameter with user identification information for identifying the first user for storage; and an access determination processing part for further associating user identification information of a second user with a parameter in the social graph information storage part for storage when determining a display request of service information based on the access destination identification information added with the parameter from a second user terminal of the second user receiving the access destination identification information added with the parameter.

Description

  The present invention relates to a social graph management system that generates a social graph indicating a connection or relationship between people.

  In recent years, social networking services (hereinafter referred to as “SNS”) such as mixi, facebook, LinkedIn, and myspace have become widespread. SNS means becoming a member of SNS, communicating with friends who are members, communicating with other members who have the same attributes as their hobbies and school, etc., or friends who are members It is a service on the Internet that allows you to communicate with other members who do not have contact in real life, such as their friends.

  In SNS, connection and relationship between people are emphasized, and human relationships are constructed. And this connection and relationship between people is called a social graph.

  Companies that provide SNS use social graphs to earn money by advertising and marketing based on their relationships. Therefore, how to generate a social graph is important. Therefore, there is a system that generates a social graph as described in Patent Document 1 to Patent Document 4 below.

JP 2011-227892 A JP 2011-170471 A JP 2010-128713 A JP 2009-238007 A

  By using the system described in Patent Literature 1 to Patent Literature 3, a social graph can be generated. However, these systems require members to register their friends and attributes in advance. In other words, a member generates a social graph of relationships with other members registered as friends and other members linked based on the attributes of the member, and in some cases, processes such as weighting are performed .

  Further, Patent Document 4 is a system for performing information search using a social graph.

  In the case of Patent Literature 1 to Patent Literature 3, there is a problem that the member has to register his / her friend or attribute in advance. Therefore, a burden such as searching for his / her friend or registering an attribute occurs for the member. And even if those burdens are allowed, apart from the Internet service in which such information is voluntarily registered in advance like SNS, if not, for example, restaurant information is provided on the Internet. In the case of a service, the inventions described in Patent Documents 1 to 3 cannot be used.

  In the case of Patent Document 4, there is a problem that information search cannot be performed unless a social graph is generated and stored in advance.

  Therefore, the present invention has invented a social graph management system capable of generating a social graph without registering one's own friends or attributes in advance.

  The first invention is a social graph management system that generates a social graph, and includes a parameter generation processing unit that generates parameters, and a first user terminal that is used by the first user. An access destination transmission processing unit that adds a parameter generated by the parameter generation processing unit to the access destination identification information and transmits the instruction to the transmission destination that has received an instruction from the first user terminal; A social graph information storage unit that stores the generated parameter and user identification information that identifies the first user in association with each other, and a second user that uses the second user who has received the access destination identification information to which the parameter has been added. The service information based on the access destination identification information with the parameter added from the user terminal 2 When determining the display request, the parameters of the social graph information storage unit, and an access determination processing unit for further association with each user identification information of the second user, a social graph management system comprises a.

  As in the present invention, when sending access destination identification information of service information, for example, a URL, by adding a parameter to the URL and sending it, the URL with the parameter is sent to the user (first Sent to a user (second user) different from one user). The second user can make a request for displaying the service information by selecting a URL with this parameter, etc., so that the personal connection between the first user and the second user having the same parameter can be obtained. Relationships can be generated.

  Since the present invention can generate personal connections and relationships between users through such processing, it is not necessary to register friendships as attributes in advance as in conventional SNS.

  The second invention is a social graph management system for generating a social graph, and accepts a service information display request from a parameter generation processing unit for generating parameters and a first user terminal used by the first user, When it is determined that the access is not based on the access destination identification information of the service information with the parameter added, the parameter generation processing unit generates the parameter, and the service information access with the generated parameter added A social information storage unit that associates and stores the service information provision processing unit that sends the first identification information and the service information to the first user terminal, and the generated parameter and the user identification information that identifies the first user. And an access determination process Is sent to the access destination identification information with the parameter added from the second user terminal used by the second user who has received the access destination identification information with the parameter added, sent from the first user. When the display request for the service information is determined, the social graph management system further stores the user identification information of the second user in association with the parameter of the social graph information storage unit.

  Also by configuring as in the present invention, it is possible to generate personal connections and relationships between users. That is, when displaying service information to a user who has made a request to display service information (first user), a parameter is added to access destination identification information of the service information, such as a URL. When the first user allows other users (second users) to browse the service information, it is usual to send the URL with the parameters by e-mail or the like. When the second user makes a request for displaying the service information, for example, by selecting the URL with the parameter, the first user and the second user are the display requests based on the same parameters. A personal connection or relationship between the user and the second user can be generated.

  In each of the above-described inventions, if the access determination processing unit cannot identify the user identification information of the second user, the access determination processing unit newly gives the user identification information to the second user, It can also be configured as a social graph management system that stores in the social graph information storage unit as user identification information of the second user and stores the assigned user identification information in the second user terminal.

  When the second user is a non-member, member information as user identification information may not be acquired. In such a case, it is preferable to maintain the identity of the user by newly giving user identification information and storing it in a cookie or the like of the user terminal of the second user.

  In each of the above inventions, the social graph management system further includes the parameter based on parameters stored in the social graph information storage unit, user identification information of the first user, and user identification information of the second user. A social graph generation processing unit that generates a social graph based on the user, identifies a user who satisfies the conditions for advertisement delivery, and generates a social graph in the social graph generation processing unit based on the user identification information of the user It can also be configured like a social graph management system that generates.

  It is known that when advertising distribution is performed, it is effective to send the advertisement to those having similar attributes. And people often gather close to each other. Therefore, a user who satisfies the conditions for advertisement distribution is specified, and a social graph centered on the user is generated. Thus, by generating a social graph and specifying the personal connection and relevance of the user, it can be used for various corporate activities.

  The social graph management system is configured as a social graph management system that distributes the advertisement to other users within a predetermined generation range from the user based on the generated social graph. You can also.

  The social graph management system distributes the advertisement to another user associated with a parameter associated with the user identification information of the user based on the generated social graph. It can also be configured like a graph management system.

  By configuring as in these inventions, in addition to users who satisfy the conditions for advertisement distribution, advertisements can be made to other users who are related to or related to human connections derived from the users. As described above, since people with similar attributes often gather, it is possible to increase the advertising effect by performing an advertisement to the user specified in this way.

  In addition, the social graph management system, based on the generated social graph, is a user managed as a secretary among other users associated with the parameters associated with the user identification information of the user. However, it can also be configured as a social graph management system that distributes the advertisement.

  By comprising like this invention, an advertisement can be performed with respect to the user managed as secretary. This is because the secretary is actively acting, so it is easy to accept advertisements and the browsing effect is considered high.

  In addition, the social graph management system identifies a user associated with a predetermined number or more of the parameters in the social graph information storage unit, and distributes the advertisement to the user. It can also be configured like a graph management system.

  In the case of the present invention, an advertisement can be distributed by identifying users having many personal connections and relationships. This is because the user identified in this way has various personal connections and relationships, so it is assumed that the user is highly interested in various things and has a high browsing effect on advertisements.

  In addition, the social graph management system determines the number of users associated with the parameters in the social graph information storage unit, identifies a user who is a parameter secretary whose number is greater than a certain number, It can also be configured as a social graph management system that distributes the advertisement to the user.

  In the case of the present invention, there is a personal connection or relationship with a large number of people, and the user who is the central person can be specified. In this case, it is likely that an event with a large number of people will be held again, and the advertising effect can be expected.

  It is difficult to generate a social graph in the case of an Internet service that does not register its friends or attributes, such as an Internet service other than SNS, but this is the case by using the present invention. Even social graphs can be generated.

It is a figure which shows typically an example of the system configuration | structure of this invention. It is a figure which shows typically an example of the hardware constitutions of this invention. It is a flowchart which shows an example of the process of this invention typically. It is a figure which shows typically an example of the system configuration | structure of Example 2 of this invention. It is a flowchart which shows typically an example of the process of Example 2 of this invention. It is a figure which shows typically an example of the screen of the service information displayed on a user terminal. It is a figure which shows an example of a social graph information storage part typically. It is a figure which shows typically an example of the input screen of the email address used as the destination of URL. It is a figure which shows typically one state of a social graph information storage part. It is a figure which shows typically one state of a social graph information storage part. It is a figure which shows typically one state of a social graph information storage part. It is a figure which shows an example of the image of a social graph typically. It is an example of the image of the social graph of the user “12345” who became the secretary of the parameter “abcdef”. It is a figure which shows typically another example of the screen of the service information displayed on a user terminal.

  An example of the system configuration of the social graph management system 1 of the present invention is schematically shown in FIG. The social graph management system 1 can transmit and receive information via a network such as the Internet and a computer terminal used by a user who uses the social graph management system 1 of the present invention.

  As the user terminal, a secretary terminal 2 that is a computer terminal used by a secretary who is a central user in the social graph, and a computer terminal used by a member of a service provided by a company that operates the social graph management system 1 of the present invention. And a non-member terminal 4 which is a computer terminal used by non-members. Note that both the member terminal 3 and the non-member terminal 4 may be omitted. For example, only the member terminal 3 may be provided. In addition to personal computers, computer terminals include mobile phones, PHS, tablet computers, and the like.

  An example of the hardware configuration of the social graph management system 1 is schematically shown in FIG. The social graph management system 1 includes an arithmetic device such as a CPU that executes arithmetic processing of a program, a storage device such as a RAM, ROM, HDD, and SSD that stores information, and processing results of the arithmetic device and information stored in the storage device. Has a communication device that transmits and receives data via a network such as the Internet, an input device such as a button and a touch panel, a liquid crystal display, and a display device such as an organic EL. Each function (each means) realized by the social graph management system 1 is executed when a means (program, module, etc.) for executing the process is read into the arithmetic device. When each function uses information stored in the storage device in the processing, each function reads the corresponding information from the storage device, and uses the read information in processing in the arithmetic device as appropriate.

  Each means in the present invention is only logically distinguished in function, and may be physically or virtually the same area.

  The social graph management system 1 includes a service information provision processing unit 10, a service information storage unit 11, a parameter generation processing unit 12, an access destination transmission processing unit 13, a social graph information storage unit 14, an access determination processing unit 15, and a social graph generation process. Part 16.

  The service information provision processing unit 10 sends service information stored in the service information storage unit 11, for example, various information such as restaurants, accommodation facilities, and travels, to the user terminal for display. An example of the screen when the service information is restaurant information is shown in FIG.

  The service information storage unit 11 stores service information to be displayed on the user terminal. For example, the information on the website shown in FIG. 6 and information on the contents of the service indicating them are included, for example, various types of attribute information such as store identification information and store names.

  The parameter generation processing unit 12 generates a parameter indicating that access is made to (access destination identification information) such as a URL for displaying service information using a URL of a link sent from the user who displayed the service information. The access destination identification information is not limited to the URL, but may be any information indicating access destination information for displaying service information.

  For example, when a certain user (secretary) browses a website of a restaurant received from the social graph management system 1 on the user's terminal (secretary terminal 2) and wants to hold a dinner party there, Send the URL to other participants. At that time, when the user makes a request for sending a URL from the secretary terminal 2 to the social graph management system 1 and accepts the request by the social graph management system 1, the parameter generation processing unit 12 corresponds to the URL. Generate a parameter to be attached. The URL including the parameter generated here is sent to the user (secretary) and / or other participants by the access destination transmission processing unit 13 to be described later (URL including the parameter) by e-mail or the like. It becomes.

  Further, the parameter generation processing unit 12 stores the generated parameter, the URL, and the identification information of the user who has requested to send the URL in the social graph information storage unit 14 in association with each other. Since the user who has requested to send the URL is in a position to send the URL to other users, it is stored as a central person of the social graph, for example, as “secretary”.

  When the access destination transmission processing unit 13 receives a request to send a URL by e-mail or the like from the user terminal, the access destination transmission processing unit 13 adds the parameter generated by the parameter generation processing unit 12 to the URL and receives the e-mail from the user terminal. Send to address. The e-mail address sent at this time may be the user (the user who made the request to send the URL) or another user.

  The social graph information storage unit 14 stores parameters, URLs, and users in association with each other. FIG. 7 schematically shows an example of the social graph information storage unit 14. The information for identifying the user includes, for example, member identification information in the case of a membership system, and a UID of a portable communication terminal (for example, a mobile phone) in the case of non-membership in the membership system. Alternatively, correspondence may be taken by generating arbitrary identification information and writing it in a cookie of the user terminal of the user who has accessed it.

  When the access determination processing unit 15 receives a service information display request from the user terminal, the access determination processing unit 15 determines whether the display request is for selecting a URL link including a parameter. When the URL link including the parameter is selected, identification information for identifying the user is stored in the social graph information storage unit 14 in association with the parameter. In addition, a service information display processing request corresponding to the URL is sent to the service information provision processing unit 10.

  The social graph generation processing unit 16 generates a social graph based on the information stored in the social graph information storage unit 14. As a social graph to be generated, any format such as a table format, a diagram format, a text format, etc. may be used. It should be noted that even if the output format is a table format, a diagram format, a text format, etc., it is natural that the system is managed in a format that can be recognized by the system for realizing it.

  Next, an example of a processing process using the social graph management system 1 of the present invention will be described with reference to the flowchart of FIG. In the following description of the present embodiment, the information provided by the social graph management system 1 is restaurant information, and the user who is the secretary introduces information about the restaurant to other users. Although the case where it produces | generates is demonstrated, what kind of information may be sufficient as long as it is the information provided with a website, such as information other than a restaurant, for example, information on accommodation facilities, and information on a trip.

  Also, when a certain user (administrator user A) hosts a dinner party, the URL of the website of the restaurant serving as the venue is sent to the participant, and each participant who receives the URL This is a case where a social graph is generated by accessing the website of the restaurant from the URL. Therefore, information on the website of the restaurant is stored in the service information storage unit 11, and the service information provision processing unit 10 sends information on the website of the restaurant according to the request to each user terminal. , Display.

  The user A who is the secretary accesses the social graph management system 1 from the secretary terminal 2 by a predetermined method, and makes a display request for the website of the restaurant. Upon receiving this display request, the access determination processing unit 15 determines whether the display request is a URL link that includes a parameter. Here, since the user accesses without selecting the URL link, the access determination processing unit 15 passes the display request to the service information provision processing unit 10. Thereby, for example, a restaurant website as shown in FIG. 6 is displayed on the secretary terminal 2 (S100).

  When the user A who is the secretary selects the restaurant as a meeting place and sends the URL to each participant, a predetermined location on the restaurant website, for example, in the case of FIG. -Select "Send to PC". As a result, as shown in FIG. 8, the website of the input screen for the e-mail address that is the destination of the URL is displayed on the secretary terminal 2.

  User A who is the secretary inputs an e-mail address to which the URL is to be sent on the screen of FIG. 8, and presses “Send”. Thereby, a request for sending the URL of the restaurant by e-mail to the inputted e-mail address is sent from the secretary terminal 2 to the social graph management system 1. For example, when user A who is the secretary sends to himself / herself, his / her e-mail address is inputted, and when directly sent to other participants, the e-mail address of the participant is inputted.

  The e-mail address input above and the URL request for the restaurant are received by the access destination transmission processing unit 13 (S110), and the access destination transmission processing unit 13 generates parameters in the parameter generation processing unit 12. The process is executed (S120). For example, “abcdef” is generated as a parameter. Numbers, letters, symbols, etc. are used for this parameter.

  The parameter generation processing unit 12 generates the parameter (“abcdef”) generated in S120, the URL to be sent (for example, http://r.gnavi.co.jp/g10000), and the user identification information of the user A who is the secretary ( For example, “12345”) is associated and stored in the social graph information storage unit 14 as social graph information (S130). An example of this state is schematically shown in FIG. At this time, information such as restaurant identification information and date may be stored in association with each other.

  In addition, the access destination transmission processing unit 13 receives the parameter generated by the parameter generation processing unit 12, and sends it to the e-mail address (for example, “kanji@aaaaa.co.jp”) that accepts the input as a URL with the parameter added. . In the above example, an e-mail including “http://r.gnavi.co.jp/g10000?p=abcdef” is sent to the e-mail address “kanji@aaaaa.co.jp”. At this time, it is also possible to send an e-mail directly to other participants, instead of sending it to the managing user. In this case, by making it possible to input a plurality of e-mail addresses of the participants, the access destination transmission processing unit 13 may send an e-mail to each input e-mail address.

  When user A who is the secretary receives the email sent from social graph management system 1, the email containing the URL is sent to each participant (user B, user C, user D, user E) of the dinner party. Forward.

  The user B to the user E who have received this e-mail access the website of the restaurant from the URL in the e-mail. Note that user B and user C are members of the restaurant information providing service, and user D and user E are non-members of the restaurant information providing service.

  For example, when the user B accesses, the access is made by selecting the URL in the electronic mail sent from the user A. Thereby, a display request for restaurant information “http://r.gnavi.co.jp/g10000?p=abcdef” is sent from the member terminal 3 of the user B to the social graph management system 1. The access determination processing unit 15 of the social graph management system 1 that has received the display request determines whether the display request is for selecting a URL link including a parameter or not.

  Here, since the URL link including the parameter “abcdef” is selected, the user identification information of user B (for example, “24680”) is acquired (for example, since user B is a member, it is stored in the user terminal). The user identification information “24680” of the user B is stored in the social graph information storage unit 14 in association with the parameter “abcdef” in the received URL (S160). An example of the social graph information storage unit 14 in this state is schematically shown in FIG.

  On the other hand, when a non-member user accesses in the same manner, the user A accesses by selecting the URL in the electronic mail sent from the user A. As a result, a request to display restaurant information “http://r.gnavi.co.jp/g10000?p=abcdef” is sent from the non-member terminal 4 of the user D to the social graph management system 1. The access determination processing unit 15 of the social graph management system 1 that has received the display request determines whether the display request is for selecting a URL link including a parameter or not.

  Here, since the URL link including the parameter “abcdef” is selected, user identification information of the user D is to be acquired. However, since the user D is not yet a member, the user identification information is not stored in the non-member terminal 4. Therefore, information such as a UID is acquired from the non-member terminal 4 of the user D. If the UID information cannot be acquired, arbitrary identification information such as “na11111” is generated for the user D, and a cookie including the arbitrary identification information is written to the non-member terminal 4 of the user D. Then, the social graph information storage unit 14 stores the user identification information “na11111” of the user D in association with the parameter “abcdef” in the received URL (S160). An example of the social graph information storage unit 14 in this state is schematically shown in FIG.

  As described above, regardless of whether the member is a member or non-member, the user identification information of the user who has accessed based on the URL including the parameter is stored as social graph information in association with the parameter. FIG. 7 shows a state in which the user C and the user E are also stored in the social graph information storage unit 14.

  An image of the social graph associated in this way is shown in FIG.

  In addition, when an operator of the social graph management system 1 wants to generate a social graph, the user can identify the user identification information of the user who wants to generate the social graph by performing a predetermined operation. A social graph for each parameter as shown in FIG. 12 is generated by extracting a parameter including “” and extracting user information associated with the parameter. Thereby, a social graph can be generated. For example, a social graph as shown in FIG. 13 can be generated. FIG. 13 is an example of an image of the social graph of the user “12345” who is the secretary of the parameter “abcdef”.

  By generating such a social graph, for example, when an operating company wants to perform a target advertisement related to a restaurant, first, a delivery condition of a target advertisement is input, and a user who satisfies the target condition is specified. For example, when the user A is satisfied, the advertisement is also made to other users (users A to H) related to the user A. This is beneficial from the standpoints that people with similar hobbies and preferences tend to be in groups, and if one person in the group sympathizes, there is a possibility of visiting the restaurant as a group.

  In this case, for example, among the social graphs generated by the social graph generation processing unit 16, the user A who satisfies the conditions participates in a dinner party (that is, a parameter associated with the user identification information of the user A). The above advertisement is distributed to the user (other users associated with the associated parameter).

  Further, when the user F satisfies the conditions for the target advertisement, the target advertisement can be performed to users up to any generation such as a connection from the user F to the first generation, a connection to the second generation, and the like. For example, when connecting up to two generations, in addition to user F, advertisements may be made to user A and user G (one generation), user B, user C, user D, user E, and user H (two generations). it can. For example, in the case of up to two generations, a parameter associated with the user identification information of the user F is first identified, and another user associated with the parameter is identified (identification of one generation). Further, the parameter associated with the other user is specified, and further another user associated with the parameter is specified (specification of two generations). Then, the advertisement is distributed to the identified first and second generation users.

  Further, the advertisement may be distributed only to the user stored as the secretary of the parameter, instead of distributing the advertisement to all users who are related to the user who satisfies the condition. In the above case, for example, in addition to the user F, the user A, the user G (1st generation), and the user H (2nd generation) are the secretaries, so the distribution may be performed only to these users. This is because the secretary is actively acting, so it is easy to accept advertisements and the browsing effect is considered high.

  In addition, a user associated with many parameters may be identified and advertisements may be made to that user. In this case, the user is participating in various meal meetings, and it is assumed that the interest in the meal meetings is strong, and the browsing effect on the advertisement is considered high.

  Furthermore, it is possible to determine the number of users associated with the parameter, identify a user who is the secretary when the number of users is a certain number or more, and perform advertisement to the user. This is because the user who is the secretary holds a large-scale dinner party, and the user is likely to hold a similar dinner party again, and as a result, the advertising effect is considered to be high.

  In the first embodiment, the user sends a URL transmission request to the social graph management system 1, but in this embodiment, the user displays a URL including parameters displayed on the screen of the restaurant website. A case where the URL is copied and sent to each participant will be described. Therefore, when the user who is the secretary accesses the restaurant website (in the case where the URL is not accessed by selecting a URL link including parameters), a URL to which a parameter generated in advance is added as the URL. Will be displayed.

  In the social graph management system 1 in the present embodiment, the service information provision processing unit 10, the service information storage unit 11, the parameter generation processing unit 12, the social graph information storage unit 14, the access determination processing unit 15, the social graph generation processing unit 16, have.

  Since the service information provision processing unit 10, the service information storage unit 11, the social graph information storage unit 14, and the social graph generation processing unit 16 are the same as those in the first embodiment, description thereof is omitted.

  The parameter generation processing unit 12 generates a parameter to be added to a URL (access destination identification information) for displaying service information. Specifically, when a parameter generation request is received from an access determination processing unit 15 to be described later, a parameter is generated and returned to the access determination processing unit 15 so that the service information provision processing unit 10 displays the service on the user terminal. When displaying the information screen, parameters are added to the URL.

  If the user wants to convey the service information to other users, the URL including the parameters displayed on the screen is copied and pasted into the e-mail, and the e-mail is sent to the other users. Send in. Other users who receive this e-mail can know the link of the access destination, and can browse the screen of the service information by selecting the link.

  Further, the parameter generation processing unit 12 stores the generated parameter, the URL, and the identification information of the user who has requested to send the URL in the social graph information storage unit 14 in association with each other. Since the user who has requested to send the URL is in a position to send the URL to other users, it is stored as a central person of the social graph, for example, as “secretary”.

  When the access determination processing unit 15 receives a service information display request from the user terminal, the access determination processing unit 15 determines whether the display request is for selecting a URL link including a parameter. When the URL link including the parameter is selected, identification information for identifying the user is stored in association with the parameter. In addition, a service information display processing request corresponding to the URL is sent to the service information provision processing unit 10.

  On the other hand, if the URL link including the parameter is not selected, a parameter generation request is passed to the parameter generation processing unit 12 to generate the parameter.

  Next, the processing process in this embodiment will be described with reference to the flowchart of FIG. In the following description of the present embodiment, the information provided by the social graph management system 1 is restaurant information, and the user who is the secretary introduces information about the restaurant to other users. Although the case where it produces | generates is demonstrated, what kind of information may be sufficient as long as it is the information provided with a website, such as information other than a restaurant, for example, information on accommodation facilities, and information on a trip.

  In addition, when a certain user (administrator user A) hosts a dinner party, the user sends the participant's website URL of the restaurant serving as the venue by e-mail and receives the URL. This is a case where each participant generates a social graph by accessing the restaurant website from the URL. Therefore, information on the website of the restaurant is stored in the service information storage unit 11, and the service information provision processing unit 10 sends information on the website of the restaurant according to the request to each user terminal. , Display.

  The user A who is the secretary accesses the social graph management system 1 from the secretary terminal 2 by a predetermined method, and makes a display request for the website of the restaurant (S200). When this display request is received by the access determination processing unit 15, the access determination processing unit 15 determines whether the display request is a URL link including a parameter. Here, since the user accesses without selecting a URL link, the access determination processing unit 15 passes a parameter generation request to the parameter generation processing unit 12.

  When receiving the parameter generation request from the access determination processing unit 15, the parameter generation processing unit 12 generates an arbitrary parameter (S 210) and returns the parameter to the access determination processing unit 15. For example, “abcdef” is generated as a parameter and returned to the access determination processing unit 15.

  In addition, the parameter generated in S210, the URL for which the display request is made (for example, http://r.gnavi.co.jp/g10000), and the user identification information of the user A who has made the display request (for example, “abcdef”) Are stored in the social graph information storage unit 14 as social graph information (S220). An example of this state is schematically shown in FIG. At this time, information such as restaurant identification information and date may be stored in association with each other.

  The access determination processing unit 15 that has received the parameter from the parameter generation processing unit 12 passes the parameter and the display request to the service information provision processing unit 10. Then, the service information provision processing unit 10 that has received the display request acquires information on the website of the restaurant corresponding to the display request from the service information storage unit 11. Then, the received parameter is added to the URL and the restaurant website is displayed on the secretary terminal 2 (S230). For example, if the URL of the restaurant that accepted the display request is “http://r.gnavi.co.jp/g10000” and the generated parameter is “abcdef”, then “http: //r.gnavi .co.jp / g10000? p = abcdef ", for example, a screen as shown in FIG. 14 is displayed.

  When the user A who is the secretary selects the restaurant as a meeting place and sends the URL to each participant, the user A copies the URL including the parameters displayed on the screen as shown in FIG. Paste into email. Then, the e-mail address of the user who sends the e-mail (a user who is a participant in the dinner party, here, user B to user E) is input and transmitted (S240). That is, the user A sends an email including “http://r.gnavi.co.jp/g10000?p=abcdef” in the body of the email to the email addresses of the users B to E. It becomes.

  The users B to E who have received the electronic mail from the user A access the restaurant website from the URL in the electronic mail (S250). Note that the processes after S250 (S260 and S270) execute the same processes as S160 and S170 in the first embodiment.

  Thus, a social graph can also be generated by executing the processing of this embodiment.

  It is difficult to generate a social graph in the case of an Internet service that does not register its friends or attributes, such as an Internet service other than SNS, but this is the case by using the present invention. Even social graphs can be generated.

1: Social graph management system 2: Secretary terminal 3: Member terminal 4: Non-member terminal 10: Service information provision processing unit 11: Service information storage unit 12: Parameter generation processing unit 13: Access destination transmission processing unit 14: Social graph information Storage unit 15: Access determination processing unit 16: Social graph generation processing unit

Claims (9)

A social graph management system for generating a social graph,
A parameter generation processing unit for generating parameters;
A transmission request for access destination identification information of service information is received from a first user terminal used by the first user, the parameter generated by the parameter generation processing unit is added to the access destination identification information, and the first user terminal is used. An access destination transmission processing unit that transmits to the destination that received the instruction from the user terminal;
A social graph information storage unit for storing the generated parameter and user identification information for identifying the first user in association with each other;
When determining the display request of the service information based on the access destination identification information to which the parameter is added from the second user terminal used by the second user who has received the access destination identification information to which the parameter is added. An access determination processing unit for storing the second user's user identification information in association with the parameter of the social graph information storage unit. A social graph management system, comprising: A social graph management system for generating a social graph,
A parameter generation processing unit for generating parameters;
When the service information display request is received from the first user terminal used by the first user and it is determined that the access is not based on the access destination identification information of the service information to which the parameter is added, the parameter generation processing unit determines the parameter. An access determination processing unit for generating
A service information provision processing unit for sending the access destination identification information of the service information to which the generated parameter is added and the service information to the first user terminal;
A social graph information storage unit that stores the generated parameter and user identification information for identifying the first user in association with each other,
The access determination processing unit
Based on the access destination identification information to which the parameter is added from the second user terminal used by the second user who has received the access destination identification information to which the parameter is added, sent from the first user. When determining a display request for service information, the user identification information of the second user is further stored in association with the parameter of the social graph information storage unit.
Social graph management system characterized by that. The access determination processing unit
If the user identification information of the second user cannot be specified, user identification information is newly given to the second user, and the social identification is made using the user identification information as the user identification information of the second user. Store it in the information storage unit,
Storing the assigned user identification information in the second user terminal;
The social graph management system according to claim 1, wherein the social graph management system is a social graph management system. The social graph management system further includes:
A social graph generation processing unit that generates a social graph based on the parameters based on the parameters stored in the social graph information storage unit, the user identification information of the first user, and the user identification information of the second user. And
A user who satisfies the conditions for advertisement delivery is identified, and a social graph is generated by the social graph generation processing unit based on the user identification information of the user.
The social graph management system according to any one of claims 1 to 3, wherein: The social graph management system
Based on the generated social graph, the advertisement is distributed to other users within a predetermined generation range from the user.
The social graph management system according to claim 4. The social graph management system
Based on the generated social graph, the advertisement is also distributed to other users associated with the parameters associated with the user identification information of the user.
The social graph management system according to claim 4. The social graph management system
Based on the generated social graph, the advertisement is also distributed to a user managed as a secretary among other users associated with the parameters associated with the user identification information of the user. Do,
The social graph management system according to claim 4. The social graph management system
Among the parameters in the social graph information storage unit, a user associated with a predetermined number of parameters or more is specified, and the advertisement is also distributed to the user.
The social graph management system according to claim 1, wherein: The social graph management system
The number of users associated with the parameter in the social graph information storage unit is determined, the user who is the secretary of the parameter whose number is equal to or greater than a certain number is specified, and the advertisement is displayed to the user. To deliver,
The social graph management system according to claim 1, wherein:

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