JP2013228940A - Merchandise information providing system and merchandise information providing method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a merchandise information providing system and a merchandise information providing method which can provide merchandise information according to a user of a portable terminal.SOLUTION: A merchandise information providing system 10 comprises a portable phone terminal 20 and a merchandise information providing server 40 which transmits merchandise information via an IP network 11. The portable phone terminal 20 comprises: an imaging unit which images a marker attached to a merchandise; a transmission unit which transmits a merchandise information request signal; a reception unit which receives merchandise information; and a display unit which displays merchandise information. The merchandise information providing server 40 comprises a communication unit which transmits merchandise information corresponding to the imaged marker on the basis of the merchandise information request signal. When the portable phone terminal 20 has imaged the marker by a business application, the merchandise information providing server 40 transmits business merchandise information via the communication unit, and when the portable phone terminal 20 has imaged the marker by a general application, the merchandise information providing server 40 transmits general merchandise information via the communication unit.

Description

  The present invention relates to a product information providing system and a product information providing method for providing product information corresponding to a product photographed by a mobile terminal from a server via a network.

  It is known that a camera of a mobile terminal captures a URL of a website that provides product information with a camera-equipped mobile terminal by photographing a two-dimensional code added to the product package using the mobile terminal. Yes.

  Patent Literature 1 discloses a product information provision terminal device that can provide product information. The product information providing terminal device includes an imaging unit, a product information acquisition unit, and a display unit. The product information acquisition unit acquires product information related to a product included in the captured image captured by the imaging unit. The display unit superimposes and displays the product information acquired by the product information acquisition unit in the real space.

JP 2011-253324 A

  In contrast to general product information presented to general consumers, commercial product information presented to persons engaged in the manufacture or sale of products (hereinafter referred to as “traders”) is not disclosed to general consumers. It may be required to do. Therefore, it is required that general product information and business product information are not presented at the same time, and it is required to provide product information according to the user of the terminal device. However, in the product information providing terminal device of Patent Document 1, no consideration is given to providing product information according to the user of the terminal device.

  The present invention has been created from the above background, and an object thereof is to provide a product information providing system and a product information providing method capable of providing product information according to a user of a mobile terminal.

  (1) A first means is a product information providing system comprising the invention according to claim 1, that is, a portable terminal that displays product information corresponding to a photographed product, and a server that transmits product information via a network. The mobile terminal includes a photographing unit that photographs a marker added to the product, and a client-side transmission unit that transmits a product information request signal as a signal for requesting provision of product information that is information on the product. And a client-side receiving unit that receives the product information, and a display unit that displays the product information received by the client-side receiving unit, wherein the server receives the product information request signal transmitted from the client-side transmitting unit. And a server-side communication unit that transmits product information corresponding to the marker imaged by the imaging unit. A business application and a general application can be installed as an application for causing the function to function, and the server uses the business product information as product information when the mobile terminal captures the marker by the business application. The gist is to send general merchandise information from the server side communicator as merchandise information when transmitted from the side communicator and when the portable terminal captures the marker by a general application.

  According to the product information providing system, when a general application is used as an application for photographing a marker added to a product, general product information is presented to the user of the mobile terminal. On the other hand, when a business application is used as an application for photographing a marker added to a product, business product information is presented to the user of the mobile terminal. Therefore, if a general application is not distributed to a general consumer but a general application is distributed, the general consumer can obtain general product information using the general application. The consumer product information can be prevented from being presented to the consumer. In addition, if the business application is distributed to the trader, the trader can acquire the business product information using the business application. Therefore, it is possible to provide product information according to the user of the mobile terminal.

  (2) The second means is the invention according to claim 2, ie, the product information providing system according to claim 1, wherein the server-side communication unit captures the mobile terminal as business product information. The gist is to transmit at least one of a distribution history of the product and a distribution history of the parts or raw materials constituting the product taken by the mobile terminal.

  According to the product information providing system, the merchant who is the user of the mobile terminal shoots the marker attached to the product, and the distribution history of the product and the distribution history of the parts or raw materials constituting the product. At least one of them can be acquired.

(3) The third means is the invention according to claim 3, that is, the commodity information providing system according to claim 2, wherein the server side communication unit is configured to distribute raw material information, producer information, manufacturing location as distribution history. The gist is to transmit at least one of information, manufacturing process information, CO ₂ emission information, quality management information, inventory management information, distribution management information, distribution route information, shipping date information, and arrival date information.

  (4) The fourth means is the product information providing system according to any one of claims 1 to 3, that is, the portable terminal is a position indicating the position of the portable terminal. An information signal is transmitted from the client-side transmitter, and the server changes the content of the commercial product information transmitted from the server-side communication unit based on the position information signal transmitted by the mobile terminal. To do.

  According to the product information providing system, it is possible to present business product information corresponding to the place where the product is present, so that a merchant who is a user of the mobile terminal can obtain business product information corresponding to the product distribution process. It can be acquired.

  (5) According to a fifth aspect of the present invention, in the product information providing system according to the fourth aspect, in the product information providing system according to the fourth aspect, the server is configured to use the portable terminal based on a positional information signal transmitted by the portable terminal. The gist is to prohibit the transmission of the commercial product information from the server side communication unit when is not present at a predetermined position.

  According to the above product information providing system, when a mobile terminal is used in a place where it is not preferable to present business product information, presentation of business product information can be prohibited. Information disclosure system can be improved.

  (6) The sixth means is the product information providing system according to any one of claims 1 to 5, that is, the server side communication unit according to time. The main point is to change the contents of the commercial product information transmitted from.

  According to the product information providing system, it is possible to present business product information corresponding to the time, so that a trader who is a user of the mobile terminal can obtain business product information according to the product distribution process. It becomes possible.

  (7) The seventh means is the invention according to claim 7, that is, in the product information providing system according to claim 6, when the server is out of a predetermined time, the server side communication unit The gist is to prohibit the transmission of commercial product information.

  According to the product information providing system, the presentation of business product information can be prohibited when the mobile terminal is used in a time zone where business product information is not preferably presented. Product information can be kept private.

  (8) The eighth means is the product information providing system comprising the invention according to claim 8, that is, a mobile terminal that displays product information corresponding to the photographed product, and a server that transmits the product information via the network. The mobile terminal includes a photographing unit that photographs a marker added to the product, and a client-side transmission unit that transmits a product information request signal as a signal for requesting provision of product information that is information on the product. And a client-side receiving unit that receives the product information, and a display unit that displays the product information received by the client-side receiving unit, wherein the server receives the product information request signal transmitted from the client-side transmitting unit. And a server-side communication unit that transmits product information corresponding to the marker imaged by the imaging unit. An application having a commercial shooting mode and a general shooting mode that can function is installed, and the server uses the commercial product information as product information when the mobile terminal has shot the marker in the commercial shooting mode. The gist is to transmit general product information from the server side communication unit as product information when transmitted from the server side communication unit and the portable terminal has captured the marker in the general imaging mode.

  According to the product information providing system, in the application for photographing the marker added to the product, when the general photographing mode is used, the general product information is presented to the user of the mobile terminal. On the other hand, in the application for photographing the marker added to the product, when the business photography mode is used, the business product information is presented to the user of the mobile terminal. Therefore, if the use of the commercial shooting mode by a general consumer is prohibited and the use of the general shooting mode is permitted, the general consumer uses the general shooting mode to obtain general product information. It is possible to prevent commercial product information from being presented to general consumers. Further, if the use of the commercial shooting mode by the vendor is permitted, the vendor can acquire the commercial product information using the commercial shooting mode. Therefore, it is possible to provide product information according to the user of the mobile terminal.

  (9) A ninth means is a product information providing method for providing product information corresponding to a product photographed by a portable terminal from a server via a network, according to the ninth aspect of the invention, A photographing step in which the terminal photographs a marker added to the product using a business application or a general application, and the mobile terminal that photographs the marker requests provision of product information that is information on the product. A client-side transmission step of transmitting a product information request signal to the server as a signal to perform, and the server receiving the product information request signal determines an application used when the mobile terminal captures the marker, Send product information to the mobile device according to the application used when shooting the marker A server-side transmission step, and a display step in which the mobile terminal that has received the product information displays the product information received from the server. In the server-side transmission step, the server has the mobile terminal that is the marker. When it is determined that the application used when shooting the image is a business application, the business product information is transmitted as product information, and the application used when the mobile terminal images the marker is a general application When it is determined that the general merchandise information is transmitted as the merchandise information, the gist is to transmit the general merchandise information.

  According to the product information providing method, when a general application is used as an application for photographing a marker added to a product, general product information is presented to the user of the mobile terminal. On the other hand, when a business application is used as an application for photographing a marker added to a product, business product information is presented to the user of the mobile terminal. Therefore, if a general consumer is allowed to use a general application without using a business application, a general consumer can use the general application to obtain general product information. It is possible to prevent commercial product information from being presented to general consumers. Further, if the business application is used by the business operator, the business operator can acquire business product information using the business application. Therefore, it is possible to provide product information according to the user of the mobile terminal.

  (10) The tenth means is the product information providing method for providing the product information corresponding to the product photographed by the portable terminal from the server via the network, according to the invention of claim 10, A shooting step in which the terminal shoots the marker added to the product in the business shooting mode or the general shooting mode, and the mobile terminal that has shot the marker requests provision of product information that is information on the product. A client-side signal step of transmitting a product information request signal to the server as a signal to be received, and the server that has received the product information request signal determine a shooting mode used when the mobile terminal images the marker; A server-side transmission scan that transmits product information to the mobile terminal according to the shooting mode used when shooting the marker. And the display step for displaying the product information received from the server in the portable terminal that has received the product information. In the server-side transmission step, the server is configured so that the mobile terminal is in a business shooting mode. When it is determined that the marker has been photographed, commercial product information is transmitted as product information, and when it is determined that the mobile terminal has photographed the marker in the general photographing mode, general product information is transmitted as product information. This is the gist.

  According to the product information providing method, when the marker attached to the product is photographed in the general photographing mode, the general product information is presented to the user of the mobile terminal. On the other hand, when the marker added to the product is photographed in the business photography mode, the commercial product information is presented to the user of the mobile terminal. Therefore, if the use of the commercial shooting mode by a general consumer is prohibited and the use of the general shooting mode is permitted, the general consumer uses the general shooting mode to obtain general product information. It is possible to prevent commercial product information from being presented to general consumers. Further, if the use of the commercial shooting mode by the vendor is permitted, the vendor can acquire the commercial product information using the commercial shooting mode. Therefore, it is possible to provide product information according to the user of the mobile terminal.

  The present invention provides a product information providing system and a product information providing method capable of providing product information according to a user of a mobile terminal.

It is a figure regarding 1st embodiment of this invention, and is a block diagram of a merchandise information provision system. The block diagram which shows schematic structure of the mobile telephone terminal of the embodiment. The block diagram which shows schematic structure of the base station of the embodiment. The block diagram which shows schematic structure of the merchandise information provision server of the embodiment. The block diagram which shows schematic structure of the application provision server of the embodiment. It is a figure which shows an example of the goods to which the marker is added, (a) is the external view of the goods to which the AR marker is added, (b) is the external view of the goods to which the AR marker and the individual identification number are added. . The flowchart which shows the flow of the merchandise information provision method of the embodiment. The flowchart which shows the flow of the merchandise information transmission process of the embodiment. It is a figure which shows an example of the display aspect of the merchandise information in the mobile telephone terminal of the embodiment, (a) is a schematic diagram of the display part which displays general merchandise information, (b) is a display which displays commercial product information FIG. The flowchart which shows the flow of the merchandise information transmission process of 2nd embodiment of this invention.

(First embodiment)
As shown in FIG. 1, the product information providing system 10 includes a mobile phone terminal 20 that is a mobile terminal, a base station 30, a product information providing server 40, and an application providing server 50. The base station 30, the product information providing server 40, and the application providing server 50 are connected to an IP network 11 that is a network including the Internet.

  The mobile phone terminal 20 is configured to be able to receive the product information transmitted from the product information providing server 40 via the IP network 11 and the base station 30. The mobile phone terminal 20 is configured to be able to download an application transmitted from the application providing server 50 via the IP network 11 and the base station 30. The mobile phone terminal 20 is configured to be able to receive a signal transmitted as a radio wave from the GPS satellite 12.

  As illustrated in FIG. 2, the mobile phone terminal 20 includes an antenna 21, a transmission unit 22, a reception unit 23, a photographing unit 24, an operation unit 25, a display unit 26, a storage unit 27, and a control unit 28. The mobile phone terminal 20 takes a product with the photographing unit 24 and displays product information, which is information about the photographed product, on the display unit 26.

  The transmission unit 22 is configured by a wireless transmission module. The transmission unit 22 is used to transmit a call function of the mobile phone terminal 20 and a product information request signal. The transmission part 22 comprises the client side transmission part which transmits a merchandise information request signal. The transmission unit 22 transmits radio waves to the base station 30 using the antenna 21.

  The receiving unit 23 is configured by a wireless reception module. The receiving unit 23 is used to receive a call function, a GPS function, and product information that the mobile phone terminal 20 has. The receiving unit 23 constitutes a client side receiving unit that receives product information. The receiving unit 23 receives product information transmitted from the base station 30 using the antenna 21. The receiving unit 23 receives a signal transmitted from the GPS satellite 12 using the antenna 21.

  The photographing unit 24 is configured by a camera. The photographing unit 24 is used for photographing a product. The photographing unit 24 photographs the marker added to the product. Further, when the individual identification number is added to the product together with the marker, the individual identification number is photographed together with the marker.

The operation unit 25 is configured by a user interface such as a touch panel. The operation unit 25 is used for operation of the mobile phone terminal 20 by the user of the mobile phone terminal 20.
The display unit 26 is configured by a display using liquid crystal, organic EL, or the like. The display unit 26 is used for displaying captured products and displaying product information. The display unit 26 displays the product information received by the receiving unit 23.

  The storage unit 27 includes a memory. The storage unit 27 is used for storing a program executed by the control unit 28 and installing an application. The mobile phone terminal 20 is configured such that a general application and a business application can be installed in the storage unit 27 as an application that causes the photographing unit 24 to function in order to photograph a product.

  The control unit 28 is configured by an integrated circuit that controls each unit of the mobile phone terminal 20. The control unit 28 causes the transmission unit 22 to transmit a download request signal that is a signal for requesting download of an application that causes the photographing unit 24 to function. In addition, the control unit 28 causes the reception unit 23 to receive application data that causes the photographing unit 24 to function, and installs the application in the storage unit 27.

  In addition, the control unit 28 causes the reception unit 23 to receive the signal transmitted from the base station 30 and acquires the position information of the mobile phone terminal 20. In addition, the control unit 28 causes the reception unit 23 to receive a signal transmitted from the GPS satellite 12 and acquires detailed position information of the mobile phone terminal 20.

  In addition, the control unit 28 causes the transmission unit 22 to transmit a product information request signal as a signal for requesting provision of product information. The merchandise information request signal includes marker information added to the merchandise photographed by the photographing unit 24. Further, the product information request signal includes information on the application used when the marker attached to the product is photographed by the photographing unit 24. That is, when a product is photographed by the general application, the control unit 28 causes the transmission unit 22 to transmit a signal indicating that the mobile phone terminal 20 has photographed the product by the general application. When the product is photographed by the business application, the control unit 28 causes the transmission unit 22 to transmit a signal indicating that the mobile phone terminal 20 has photographed the product by the business application. When the individual identification number is photographed together with the marker by the photographing unit 24, the product information request signal includes information on the individual identification number.

  In addition, the control unit 28 causes the receiving unit 23 to receive product information that is product information, and causes the display unit 26 to display the product information. At this time, the control unit 28 causes the display unit 26 to display product information corresponding to the marker added to the product photographed by the photographing unit 24. When the marker added to the product photographed by the photographing unit 24 is an AR marker, the control unit 28 displays product information together with the photographed product on the display unit 26 using AR (Augmented Reality). .

  The mobile phone terminal 20 configured as described above downloads an application that causes the photographing unit 24 to function. In addition, the cellular phone terminal 20 photographs a product with the photographing unit 24 using a general application or a business application, and transmits a product information request signal with the transmission unit 22. Then, the mobile phone terminal 20 receives the product information at the receiving unit 23 and displays the product information on the display unit 26.

  As illustrated in FIG. 3, the base station 30 includes an antenna 31, a transmission unit 32, a reception unit 33, a communication unit 34, and a control unit 35. The base station 30 relays communication between the mobile phone terminal 20 and the product information providing server 40. Further, the base station 30 relays communication between the mobile phone terminal 20 and the application providing server 50.

  The transmission unit 32 includes a transmitter that is a telecommunication device that sends out information. The transmission unit 32 is used for a call function of the mobile phone terminal 20, transmission of product information, and transmission of application data. The transmission unit 32 transmits radio waves to the mobile phone terminal 20 using the antenna 31.

  The receiving unit 33 includes a receiver that is a telecommunication device that receives information. The receiving unit 33 is used for receiving a call function of the mobile phone terminal 20 and a product information request signal. The receiving unit 33 receives a product information request signal transmitted from the mobile phone terminal 20 using the antenna 31.

  The communication unit 34 is configured by a network interface that is a telecommunication device. The communication unit 34 is used for communication with the product information providing server 40 via the IP network 11. The communication unit 34 is used for communication with the application providing server 50 via the IP network 11.

  The control unit 35 is configured by a control device that controls each unit of the base station 30. The control unit 35 causes the reception unit 33 to receive the signal transmitted from the mobile phone terminal 20 and causes the communication unit 34 to transmit the signal received by the reception unit 33.

  Further, the control unit 35 causes the communication unit 34 to receive the product information transmitted from the product information providing server 40 and causes the transmission unit 32 to transmit the product information received by the communication unit 34. Further, the control unit 35 causes the communication unit 34 to receive the application data transmitted from the application providing server 50, and causes the transmission unit 32 to transmit the application data received by the communication unit 34.

  The base station 30 configured as described above transmits the received product information request signal from the communication unit 34 to the product information providing server 40 when the product information request signal is received by the receiving unit 33. Further, when the receiving unit 33 receives the download request signal, the base station 30 transmits the received download request signal from the communication unit 34 to the application providing server 50.

  As shown in FIG. 4, the product information providing server 40 includes a communication unit 41, a storage unit 42, and a control unit 43. The merchandise information providing server 40 provides merchandise information to the mobile phone terminal 20 using the communication unit 41.

  The communication unit 41 includes a network interface that is a telecommunication device. The communication unit 41 is used for communication with the base station 30 via the IP network 11. The communication unit 41 configures a server-side communication unit that transmits product information corresponding to the marker photographed by the mobile phone terminal 20 based on the product information request signal transmitted from the mobile phone terminal 20.

The storage unit 42 includes a storage device that stores product information. The storage unit 42 stores general product information and commercial product information as product information. The storage unit 42 stores, as general-purpose product information, recipe information indicating examples of product cooking, product operation method information, product campaign information, product evaluation information by general consumers, and specific raw material information related to food allergies. . In addition, the storage unit 42 stores, as product information, business manual information related to product handling, a product distribution history, and a distribution history about parts or raw materials constituting the product. The storage unit 42 includes, as a distribution history, raw material information, producer information, manufacturing site information, manufacturing process information, CO ₂ emission information, quality management information, inventory management information, distribution management information, distribution route information, shipping date information, And the arrival date information is stored. The commercial product information may include general product information. The commercial product information also includes information corresponding to the individual identification number of the product.

  The control unit 43 is configured by an integrated circuit that controls each unit of the product information providing server 40. The control unit 43 causes the communication unit 41 to receive the product information request signal transmitted from the mobile phone terminal 20. Further, the control unit 43 causes the communication unit 41 to transmit product information corresponding to the product photographed by the mobile phone terminal 20 based on the product information request signal received by the communication unit 41. At this time, when the product information request signal includes a signal indicating that the product is photographed by the general application, the control unit 43 transmits the general product information stored in the storage unit 42 to the communication unit 41. Let Further, when the product information request signal includes a signal indicating that the product is photographed by the business application, the control unit 43 causes the communication unit 41 to transmit the business product information stored in the storage unit 42. .

  The product information providing server 40 configured as described above transmits product information to the mobile phone terminal 20 via the IP network 11 by transmitting the product information through the communication unit 41. The product information providing server 40 transmits business product information when the mobile phone terminal 20 captures a marker with a business application, and when the mobile phone terminal 20 captures a marker with a general application, Send product information.

  As illustrated in FIG. 5, the application providing server 50 includes a communication unit 51, a storage unit 52, and a control unit 53. The application providing server 50 provides product information to the mobile phone terminal 20 using the communication unit 51.

  The communication unit 51 is configured by a network interface that is a telecommunication device. The communication unit 51 is used for communication with the base station 30 via the IP network 11. The communication unit 51 configures an application server side communication unit that transmits application data based on the download request signal transmitted from the mobile phone terminal 20.

  The storage unit 52 includes a storage device that holds application data. The storage unit 52 holds general application data and business application data as application data for photographing a product.

  The control unit 53 is configured by an integrated circuit that controls each unit of the application providing server 50. The control unit 53 causes the communication unit 51 to receive a download request signal transmitted from the mobile phone terminal 20. Further, the control unit 53 causes the communication unit 51 to transmit application data based on the download request signal received by the communication unit 51. At this time, when it is determined that the user of the mobile phone terminal 20 is a general consumer, the control unit 53 causes the communication unit 51 to transmit data of a general application stored in the storage unit 52. When it is determined that the user of the mobile phone terminal 20 is a trader, the control unit 53 causes the communication unit 51 to transmit business application data stored in the storage unit 52. The user of the mobile phone terminal 20 can be determined by requesting the user of the mobile phone terminal 20 to input a password or the like when downloading the application.

  The application providing server 50 configured as described above transmits application data to the mobile phone terminal 20 via the IP network 11 by transmitting application data via the communication unit 51. The application providing server 50 transmits general application data when the mobile phone terminal 20 is used by a general consumer, and transmits business application data when the mobile phone terminal 20 is used by a contractor. .

  With reference to FIG. 6, an example of a product for acquiring product information using the mobile phone terminal 20 will be described. The AR marker 61 is added as a marker to the products 60A and 60B.

As shown in FIG. 6A, the product 60A includes a package that wraps the contents (not shown). An AR marker 61 is printed on the package of the product 60A.
As shown in FIG. 6A, the product 60B includes a package that wraps the contents (not shown). An AR marker 61 and an individual identification number 62 are printed on the product 60B.

  With reference to FIG. 7 and FIG. 8, the merchandise information provision method of this embodiment is demonstrated. This product information providing method is based on the premise that either a business application or a general application is installed in the mobile phone terminal 20.

  As shown in FIG. 7, first, the user of the mobile phone terminal 20 takes an image of a product using the imaging unit 24 of the mobile phone terminal 20 (imaging step S1). In this photographing step S1, the user of the mobile phone terminal 20 selects an application to be used for photographing, so that the mobile phone terminal 20 uses the business application or the general application to mark the marker added to the product. Take a picture.

  Next, the cellular phone terminal 20 that has photographed the marker transmits a product information request signal using the transmission unit 22 (client-side transmission step S2). In this client-side transmission step S <b> 2, the mobile phone terminal 20 transmits a product information request signal to the base station 30, thereby transmitting a product information request signal to the product information providing server 40.

  Next, the base station 30 receives the product information request signal transmitted in the client side transmission step S2 using the reception unit 33 (base station side reception step S3). Also, the base station 30 transmits the product information request signal received in the base station side reception step S3 to the product information providing server 40 using the communication unit 34 (base station side transmission step S4).

  Next, the product information providing server 40 receives the product information request signal transmitted in the base station side transmission step S4 using the communication unit 41 (server side reception step S5). In this server side receiving step S5, the product information providing server 40 receives the product information request signal from the mobile phone terminal 20 transmitted in the client side transmitting step S2.

  Next, the merchandise information providing server 40 transmits the merchandise information corresponding to the marker photographed in the photographing step S1 based on the merchandise information request signal received in the server side receiving step S5 using the communication unit 41 (server). Side transmission step S6). In this server side transmission step S6, the product information providing server 40 performs product information transmission processing. In the merchandise information processing, the merchandise information providing server 40 determines the application used when the mobile phone terminal 20 captures the marker, and stores the merchandise information according to the application used when capturing the marker. Product information is transmitted to the mobile phone terminal 20.

  Next, the base station 30 receives the product information transmitted in the server side transmission step S6 using the communication unit 34 (base station side reception step S7). In addition, the base station 30 transmits the product information received in the base station side reception step S7 to the mobile phone terminal 20 using the transmission unit 32 (base station side transmission step S8).

  Next, the cellular phone terminal 20 receives the product information transmitted in the base station side transmission step S8 using the reception unit 23 (client side reception step S9). In the client side reception step S9, the mobile phone terminal 20 receives the product information from the product information providing server 40 transmitted in the server side transmission step S6.

  And the mobile telephone terminal 20 displays the product information received in the client side reception step S9 using the display unit 26 (display step S10). In this display step S <b> 10, the mobile phone terminal 20 displays the product information received from the product information providing server 40.

  As shown in FIG. 8, in the product information transmission process in the server side transmission step S6, first, the control unit 43 of the product information providing server 40 determines the application used when photographing the marker. That is, the control unit 43 determines whether the application used when the mobile phone terminal 20 captures the marker in the capturing step S1 is a general application or a business application (application determination step S11).

  When it is determined in the application determination step S11 that the application used when the mobile phone terminal 20 captures the marker is a general application, the product information providing server 40 uses the communication unit 41 to correspond to the marker. General product information is transmitted as the product information (general product information transmission step S12).

On the other hand, when it is determined in the application determination step S11 that the application used when the mobile phone terminal 20 captures the marker is a business application, the product information providing server 40 uses the communication unit 41 to mark the marker. Commercial product information is transmitted as corresponding product information (commercial product information transmission step S13). In this commercial product information transmission step S13, the communication unit 41 of the commercial product information providing server 40, as the commercial product information, the distribution history of the product 60A photographed by the mobile phone terminal 20, and the product photographed by the mobile phone terminal 20. The distribution history about the parts or raw materials constituting 60A is transmitted. In addition, the communication unit 41 of the product information providing server 40 includes, as distribution history, raw material information, producer information, manufacturing site information, manufacturing process information, CO ₂ emission information, quality management information, inventory management information, logistics management information, Distribution route information, shipping date information, and arrival date information are transmitted. By presenting such information to the user of the mobile phone terminal 20, the traceability of the product 60A is realized.

The operation of this embodiment will be described.
As shown in FIG. 9A, when a general application is used as an application for photographing the AR marker 61 added to the product 60A, a general recipe such as a recipe using the product 60A is displayed on the display unit 26. Product information is displayed, and general product information is presented to the user of the mobile phone terminal 20.

  As shown in FIG. 9B, when a business application is used as an application for photographing the AR marker 61 added to the product 60A, the display unit 26 displays the producer information and the manufacturing location of the product 60A. Business product information such as information is displayed, and business product information is presented to the user of the mobile phone terminal 20.

  When the business application is used, when the AR marker 61 and the individual identification number 62 added to the product 60B are photographed, the display unit 26 displays the business product information corresponding to the AR marker 61. The commercial product information corresponding to the individual identification number 62 is displayed.

This embodiment has the following effects.
(1) In the product information providing system 10, the mobile phone terminal 20 includes a photographing unit 24, a transmission unit 22 that transmits a product information request signal, a reception unit 23 that receives product information, and a display unit that displays product information. The product information providing server 40 includes a communication unit 41 that transmits product information corresponding to the AR marker 61 photographed by the photographing unit 24. Then, when the mobile phone terminal 20 captures the AR marker 61 by the business application, the product information providing server 40 transmits the business product information from the communication unit 41 as the product information, and the mobile phone terminal 20 uses the general application. When the AR marker 61 is photographed, general product information is transmitted from the communication unit 41 as product information. Therefore, if a general application is not distributed to a general consumer but a general application is distributed, the general consumer can obtain general product information using the general application. The consumer product information can be prevented from being presented to the consumer. In addition, if the business application is distributed to the trader, the trader can acquire the business product information using the business application. Therefore, it is possible to provide product information according to the user of the mobile phone terminal 20.

  (2) Since the same AR marker 61 can be shared for presentation of general product information and commercial product information, a marker for presenting general product information and a marker for presenting commercial product information As compared with the case where the two are independent, the area where the AR marker 61 is added to the product 60A can be reduced.

  (3) The product information providing method includes a photographing step S1, a client side transmission step S2, a server side transmission step S6, and a display step S10. In the server-side transmission step S6, when the product information providing server 40 determines that the application used when the mobile phone terminal 20 captures the AR marker 61 is a business application, the product information is used as product information. Send information. On the other hand, in the server-side transmission step S6, when the product information providing server 40 determines that the application used when the mobile phone terminal captures the AR marker 61 is a general application, general product information is used as product information. Send. Therefore, if a general consumer is allowed to use a general application without using a business application, a general consumer can use the general application to obtain general product information. It is possible to prevent commercial product information from being presented to general consumers. Further, if the business application is used by the business operator, the business operator can acquire business product information using the business application. Therefore, it is possible to provide product information according to the user of the mobile phone terminal 20. Further, the effect (2) is achieved.

  (4) The communication unit 41 of the product information providing server 40 transmits the distribution history of the product 60A photographed by the mobile phone terminal 20 and the distribution history of the parts or raw materials constituting the product 60A photographed by the mobile phone terminal 20. To do. For this reason, the trader who is the user of the mobile phone terminal 20 photographs the AR marker 61 added to the product 60A, so that the distribution history of the product 60A and the distribution history of the parts or raw materials constituting the product 60A. Can be obtained.

  (5) By displaying not only the product information corresponding to the AR marker 61 but also the product information corresponding to the individual identification number 62, the display unit 26 carries product information other than the product information presented by the AR marker 61. It can be presented to the user of the telephone terminal 20.

(Second embodiment)
In the first embodiment, general product information or commercial product information is presented according to the application used to shoot the marker. On the other hand, in the second embodiment, general product information or commercial product information is presented according to the shooting mode of the application used for shooting the marker. Hereinafter, the part changed from the structure of the said embodiment is demonstrated in detail, and description is abbreviate | omitted about the structure similar to the said embodiment.

  The mobile phone terminal 20 of the present embodiment is configured such that an application having a general shooting mode and a business shooting mode can be installed in the storage unit 27 as an application that causes the shooting unit 24 to function in order to shoot a product. The cellular phone terminal 20 shoots a product with the shooting unit 24 in the general shooting mode or the business shooting mode, and transmits a product information request signal with the transmission unit 22.

  The product information request signal transmitted by the transmission unit 22 of the present embodiment includes information on the shooting mode used when the marker added to the product is captured by the imaging unit 24. That is, when a product is photographed in the general shooting mode, the control unit 28 causes the transmission unit 22 to transmit a signal indicating that the mobile phone terminal 20 has photographed the product in the general shooting mode. In addition, when a product is photographed in the business photography mode, the control unit 28 causes the transmission unit 22 to transmit a signal indicating that the mobile phone terminal 20 has photographed the product in the business photography mode.

  When it is determined that the user of the mobile phone terminal 20 is a general consumer, the control unit 43 of the present embodiment prohibits the use of the commercial shooting mode and permits the use of the general shooting mode. . In addition, when it is determined that the user of the mobile phone terminal 20 is a trader, the control unit 43 permits the business shooting mode and the general shooting mode. The user of the mobile phone terminal 20 can be determined by requesting the user of the mobile phone terminal 20 to input a password or the like when the user of the mobile phone terminal 20 selects a shooting mode.

  When the product information request signal includes a signal indicating that the product has been photographed in the general photographing mode, the control unit 43 of the present embodiment is configured to store the commodity for general use stored in the storage unit 42. Information is transmitted to the communication unit 41. Further, when the product information request signal includes a signal indicating that the product has been photographed in the business photography mode, the control unit 43 transmits the commercial product information stored in the storage unit 42 to the communication unit 41. Let

  Therefore, the product information providing server 40 according to the present embodiment transmits the product information for business use when the mobile phone terminal 20 has photographed the marker in the business use photographing mode. When the marker is photographed in the photographing mode, general commodity information is transmitted as commodity information.

  The storage unit 52 of the present embodiment holds application data having a general shooting mode and a business shooting mode as application data for shooting a product. Based on the download request signal received by the communication unit 51, the control unit 53 causes the communication unit 51 to transmit application data having the general shooting mode and the business shooting mode stored in the storage unit 52.

  With reference to FIG. 7 and FIG. 10, the merchandise information provision method of this embodiment is demonstrated. This product information providing method is based on the premise that an application having a business shooting mode and a general shooting mode is installed in the mobile phone terminal 20.

  As shown in FIG. 7, first, the user of the mobile phone terminal 20 takes an image of a product using the imaging unit 24 of the mobile phone terminal 20 (imaging step S1). In this shooting step S1, the user of the mobile phone terminal 20 selects the shooting mode in the application used for shooting, and the mobile phone terminal 20 is added to the product in the business shooting mode or the general shooting mode. Shoot the marker.

  Next, the cellular phone terminal 20 that has photographed the marker transmits a product information request signal using the transmission unit 22 (client-side transmission step S2). Further, the base station 30 receives the product information request signal transmitted in the client side transmission step S2 by using the reception unit 33 (base station side reception step S3).

  Next, the base station 30 transmits the product information request signal received in the base station side reception step S3 to the product information providing server 40 using the communication unit 34 (base station side transmission step S4). The product information providing server 40 receives the product information request signal transmitted in the base station side transmission step S4 using the communication unit 41 (server side reception step S5).

  Next, the merchandise information providing server 40 transmits the merchandise information corresponding to the marker photographed in the photographing step S1 based on the merchandise information request signal received in the server side receiving step S5 using the communication unit 41 (server). Side transmission step S6). In the merchandise information processing in the server side transmission step S6 of the present embodiment, the merchandise information providing server 40 determines the shooting mode used when the mobile phone terminal 20 shots the marker, and is used when shooting the marker. The product information is transmitted to the mobile phone terminal 20 by transmitting the product information to the base station 30 according to the shooting mode.

  Next, the base station 30 receives the product information transmitted in the server side transmission step S6 using the communication unit 34 (base station side reception step S7). In addition, the base station 30 transmits the product information received in the base station side reception step S7 to the mobile phone terminal 20 using the transmission unit 32 (base station side transmission step S8).

  Next, the cellular phone terminal 20 receives the product information transmitted in the base station side transmission step S8 using the reception unit 23 (client side reception step S9). And the mobile telephone terminal 20 displays the product information received in the client side reception step S9 using the display unit 26 (display step S10).

  As shown in FIG. 10, in the product information transmission process in the server side transmission step S6, first, when the control unit 43 of the product information providing server 40 captures the marker in the photographing step S1, the mobile phone terminal 20 captures the marker. It is determined whether the used shooting mode is the general shooting mode or the commercial shooting mode (shooting mode determination step S21).

  When it is determined in the shooting mode determination step S21 that the mobile phone terminal 20 has shot the marker in the general shooting mode, the product information providing server 40 uses the communication unit 41 as general merchandise information corresponding to the marker. Information is transmitted (general product information transmission step S12).

  On the other hand, when it is determined in the shooting mode determination step S21 that the mobile phone terminal 20 has shot the marker in the business shooting mode, the product information providing server 40 uses the communication unit 41 as the product information corresponding to the marker. The commercial product information is transmitted (commercial product information transmission step S13).

The operation of this embodiment will be described.
As shown in FIG. 9A, in the application for shooting the AR marker 61 added to the product 60A, when the general shooting mode is used, that is, when the AR marker 61 is shot in the general shooting mode. The general merchandise information is presented to the user of the mobile phone terminal 20.

  As shown in FIG. 9B, in the application for shooting the AR marker 61 added to the product 60A, when the business shooting mode is used, that is, the AR marker 61 is shot in the business shooting mode. If it is, the commercial product information is presented to the user of the mobile phone terminal 20.

This embodiment has the following effects.
(5) In the product information providing system 10, the mobile phone terminal 20 includes a photographing unit 24, a transmission unit 22 that transmits a product information request signal, a reception unit 23 that receives product information, and a display unit that displays product information. The product information providing server 40 includes a communication unit 41 that transmits product information corresponding to the AR marker 61 photographed by the photographing unit 24. Then, when the mobile phone terminal 20 captures the AR marker 61 in the business shooting mode, the product information providing server 40 transmits the commercial product information from the communication unit 41 as the product information, and the mobile phone terminal 20 performs the general shooting. When the AR marker 61 is photographed in the mode, general-purpose product information is transmitted from the communication unit 41 as product information. Therefore, if the use of the commercial shooting mode by a general consumer is prohibited and the use of the general shooting mode is permitted, the general consumer uses the general shooting mode to obtain general product information. It is possible to prevent commercial product information from being presented to general consumers. Further, if the use of the commercial shooting mode by the vendor is permitted, the vendor can acquire the commercial product information using the commercial shooting mode. Therefore, it is possible to provide product information according to the user of the mobile phone terminal 20. Further, the effect (2) is achieved.

  (6) The product information providing method includes a photographing step S1, a client side transmission step S2, a server side transmission step S6, and a display step S10. Then, in the server side transmission step S6, the product information providing server 40 transmits the commercial product information as the product information when it is determined that the mobile phone terminal 20 has photographed the AR marker 61 in the commercial photographing mode. On the other hand, in the server-side transmission step S6, the product information providing server 40 transmits general product information as product information when it is determined that the mobile phone terminal has captured the AR marker 61 in the general shooting mode. Therefore, the effect according to the above (5) is achieved. Further, the effect (2) is achieved.

  The present invention includes other embodiments other than the first embodiment and the second embodiment. Hereinafter, as other embodiments of the present invention, modifications of the above embodiment will be described. The following modifications can be combined with each other.

  The mobile phone terminal 20 transmits a location information signal indicating the location of the mobile phone terminal 20 from the transmission unit 22, and the product information providing server 40 based on the location information signal transmitted by the mobile phone terminal 20, the communication unit 41. It is also possible to adopt a configuration for changing the contents of the commercial product information transmitted from. According to such a configuration, it is possible to present business product information corresponding to the place where the product is present, so that the merchant who is the user of the mobile phone terminal 20 can use the business product information according to the product distribution process. Can be obtained. In such a configuration, the position information signal is a signal indicating the position information of the mobile phone terminal 20, and the position information of the mobile phone terminal 20 is included in the product information request signal.

  The product information providing server 40 prohibits transmission of commercial product information from the communication unit 41 when the mobile phone terminal 20 is not present at a predetermined position based on the location information signal transmitted by the mobile phone terminal 20. A configuration can also be adopted. According to such a configuration, when the mobile phone terminal 20 is used in a place where it is not preferable to present business product information, presentation of business product information can be prohibited. Product information can be kept private.

  The mobile phone terminal 20 transmits a location information signal indicating the location of the mobile phone terminal 20 from the transmission unit 22, and the product information providing server 40 based on the location information signal transmitted by the mobile phone terminal 20, the communication unit 41. It is also possible to adopt a configuration in which the content of general-purpose product information transmitted from is changed. According to such a configuration, general commodity information corresponding to the place where the commodity exists can be presented, so that a general consumer who is a user of the mobile phone terminal 20 Product information can be acquired.

  A configuration may be employed in which the product information providing server 40 changes the content of the commercial product information transmitted from the communication unit 41 according to the time. According to such a configuration, since the commercial product information corresponding to the time can be presented, the trader who is the user of the mobile phone terminal 20 acquires the commercial product information according to the distribution process of the product. Is possible.

  A configuration may be employed in which the product information providing server 40 prohibits transmission of business product information from the communication unit 41 when it is outside a predetermined time. According to such a configuration, when the mobile phone terminal 20 is used in a time zone where it is not desirable to present business product information, presentation of business product information can be prohibited. Can increase the non-disclosure system for product information.

  A configuration may be employed in which the product information providing server 40 changes the content of the general product information transmitted from the communication unit 41 according to the time. According to such a configuration, since general product information corresponding to the time can be presented, a general consumer who is a user of the mobile phone terminal 20 provides general product information corresponding to a product distribution process. It can be acquired.

  In the above embodiment, the mobile phone terminal 20 captures the product and displays the product information, but the mobile terminal can also be configured by a digital device other than the mobile phone terminal 20. As a mobile terminal other than the mobile phone terminal 20, for example, a digital device with a communication function such as a tablet terminal and a camera can be used.

  A product information providing system can be configured by a network other than the IP network 11 that does not include the Internet. Further, instead of the base station 30, a product information providing system can be configured by a wireless LAN access point that is a wireless station other than the base station 30.

  -In above-mentioned embodiment, although merchandise information is displayed with a goods, the structure which displays only merchandise information after image | photographing goods can also be employ | adopted.

  DESCRIPTION OF SYMBOLS 10 ... Merchandise information provision system, 11 ... IP network (network), 12 ... GPS satellite, 20 ... Mobile phone terminal (mobile terminal), 21 ... Antenna, 22 ... Transmission part (client side transmission part), 23 ... Reception part ( (Client side receiving unit), 24 ... photographing unit, 25 ... operation unit, 26 ... display unit, 27 ... storage unit, 28 ... control unit, 30 ... base station, 31 ... antenna, 32 ... transmission unit, 33 ... receiving unit, 34 ... Communication unit, 35 ... Control unit, 40 ... Product information providing server (server), 41 ... Communication unit (server side communication unit), 42 ... Storage unit, 43 ... Control unit, 50 ... Application providing server, 51 ... Communication Part, 52 ... storage part, 53 ... control part, 60A, 60B ... commodity, 61 ... AR marker, 62 ... individual identification number.

Claims (10)

A product information providing system including a mobile terminal that displays product information corresponding to a photographed product and a server that transmits product information via a network,
The mobile terminal includes a photographing unit that photographs a marker added to the product, a client-side transmission unit that transmits a product information request signal as a signal for requesting provision of product information that is information on the product, and product information And a display unit for displaying the product information received by the client side receiving unit,
The server includes a server-side communication unit that transmits product information corresponding to the marker imaged by the imaging unit based on a product information request signal transmitted from the client-side transmission unit,
The mobile terminal is configured such that a business application and a general application can be installed as an application for causing the photographing unit to function,
The server transmits business product information as product information from the server-side communication unit when the mobile terminal captures the marker by a business application, and the mobile terminal captures the marker by a general application. A product information providing system for transmitting general product information from the server side communication unit as product information. The product information providing system according to claim 1,
The server side communication unit transmits at least one of a distribution history of the product photographed by the mobile terminal and a distribution history of parts or raw materials constituting the product photographed by the mobile terminal as commercial product information. Yes Product information provision system. The product information providing system according to claim 2,
The server side communication unit includes, as a distribution history, raw material information, producer information, manufacturing site information, manufacturing process information, CO ₂ emission information, quality management information, inventory management information, distribution management information, distribution route information, and shipping date / time. A product information providing system that transmits at least one of information and arrival date and time information. In the merchandise information provision system according to any one of claims 1 to 3,
The mobile terminal transmits a position information signal indicating the position of the mobile terminal from the client-side transmitter,
The said server changes the content of the commercial product information transmitted from the said server side communication part based on the positional information signal which the said portable terminal transmitted, The product information provision system. In the merchandise information provision system according to claim 4,
The server prohibits transmission of commercial product information from the server-side communication unit when the mobile terminal does not exist at a predetermined position based on a position information signal transmitted by the mobile terminal. . In the merchandise information provision system according to any one of claims 1 to 5,
The product information providing system in which the server changes contents of business product information transmitted from the server-side communication unit according to time. The product information providing system according to claim 6,
The product information providing system for prohibiting transmission of commercial product information from the server side communication unit when the server is outside a predetermined time. A product information providing system including a mobile terminal that displays product information corresponding to a photographed product and a server that transmits product information via a network,
The mobile terminal includes a photographing unit that photographs a marker added to the product, a client-side transmission unit that transmits a product information request signal as a signal for requesting provision of product information that is information on the product, and product information And a display unit for displaying the product information received by the client side receiving unit,
The server includes a server-side communication unit that transmits product information corresponding to the marker imaged by the imaging unit based on a product information request signal transmitted from the client-side transmission unit,
The portable terminal is configured such that an application having a professional shooting mode and a general shooting mode for causing the shooting unit to function can be installed,
The server transmits commercial product information from the server-side communication unit as product information when the mobile terminal captures the marker in the commercial photographing mode, and the portable terminal captures the marker in the general photographing mode. When this is done, a product information providing system for transmitting general product information as product information from the server-side communication unit. A product information providing method for providing product information corresponding to a product photographed on a mobile terminal from a server via a network,
An imaging step in which the mobile terminal images a marker added to the product using a business application or a general application,
A client-side transmission step in which the mobile terminal that has captured the marker transmits a product information request signal to the server as a signal for requesting provision of product information that is information on the product;
The server that has received the product information request signal determines an application used when the mobile terminal captures the marker, and stores the product information according to the application used when capturing the marker. A server-side send step to send to
The mobile terminal that has received the product information includes a display step of displaying the product information received from the server,
In the server-side transmission step, when the server determines that the application used when the mobile terminal captures the marker is a business application, the server transmits business product information as product information, A product information providing method for transmitting general product information as product information when it is determined that an application used when the terminal captures the marker is a general application. A product information providing method for providing product information corresponding to a product photographed on a mobile terminal from a server via a network,
A shooting step in which the mobile terminal shoots a marker attached to the product in a commercial shooting mode or a general shooting mode;
The client-side signal step of transmitting a product information request signal to the server as a signal for requesting provision of product information, which is information on the product, by the mobile terminal that has captured the marker;
The server that has received the merchandise information request signal determines the shooting mode used when the mobile terminal shoots the marker, and stores the merchandise information according to the shooting mode used when shooting the marker. A server-side sending step for sending to the mobile device;
The mobile terminal that has received the product information includes a display step of displaying the product information received from the server,
In the server-side transmission step, when the server determines that the portable terminal has photographed the marker in the commercial photographing mode, the server transmits commercial product information as commodity information, and the portable terminal is in the general photographing mode. A product information providing method for transmitting general product information as product information when it is determined that the marker is photographed.