JP2013197718A - Communication device, communication method and communication system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a technique for appropriately distributing advertisement according to a communication environment in a technique for distributing advertisement from a communication carrier when a calling operation of communication is made from an information terminal.SOLUTION: When a user performs the calling operation, the telephone number of a user terminal 100, the telephone number of a communication destination and radio wave state information are transmitted from the user terminal 100 to a communication control server 200. The communication control server 200 transmits the telephone number of the user terminal 100 and the radio wave state information to an advertisement server 300. Using the telephone number of the user terminal 100 and the radio wave state information, the advertisement server 300 reads out an advertisement file, to transmit to the communication control server 200. The communication control server 200 distributes the received advertisement file to the user terminal 100.

Description

  The present invention relates to a communication system that distributes advertisements before starting communication.

  2. Description of the Related Art Conventionally, as disclosed in Patent Document 1, when a call is placed, an advertisement is distributed from a communication company, and a benefit that a communication fee is reduced by receiving the advertisement is known.

  Further, for example, as disclosed in Patent Document 2, a technique for distributing an advertisement with a higher advertising effect or an easily accepted advertisement according to a user's location information and preference is known. It has been.

JP-A-10-210192 JP 2010-039898 A

  As mobile phones have higher functions and higher performance, and communication lines have become faster, richer contents such as moving pictures have been used for mobile phone advertising content. However, there may be cases where sufficient communication speed cannot be obtained due to the situation where facilities are not yet being enhanced, the density of terminals in the area is high, or the terminals are moving at high speed. In such a case, rich content with a large amount of data may take time to complete advertisement distribution, that is, to start a call. If it takes a long time to start a call, the user will feel stressed and the advertisement may be counterproductive.

  Therefore, an object of the present invention is to provide a technique for appropriately distributing an advertisement according to a communication environment when distributing an advertisement to a caller's terminal at the time of a call.

  A first invention that solves the above-described problem is a communication server that transmits an advertisement file to an information terminal when receiving a communication start request from the information terminal. It is characterized by comprising a determining unit that determines to transmit advertising content having a different data size based on the goodness of the communication environment.

  A second invention for solving the above-described problem is a communication method, wherein when an information terminal requests communication start, a server that receives the request transmits an advertisement file to the information terminal. The communication environment between the information terminal and the server is determined to be good, and advertising content having different data sizes is transmitted based on the goodness.

  According to the configuration of the present invention, an advertisement can be appropriately distributed according to the communication environment in the system that distributes the advertisement to the caller's terminal at the time of calling.

It is a figure which shows the structure of the whole communication network of the 1st Example of this invention. It is the block diagram which showed the function in connection with this invention of the application which operate | moves with the user terminal used in the 1st Example of this invention. It is a user information registration screen of the 1st example of the present invention. It is the block diagram which showed the function in connection with this invention of the advertisement server of the 1st Example of this invention. It is a user information table which the advertisement server of the 1st example of the present invention holds. It is an advertisement delivery condition table held by the advertisement server of the first embodiment of the present invention. It is an advertisement file table which the advertisement server of the first embodiment of the present invention holds. It is a sequence chart which shows the flow of a process of 1st Example of this invention. It is a sequence chart which shows the flow of a process of the 2nd Example of this invention. It is a flowchart of the delivery timing adjustment used in the second embodiment of the present invention. It is a flowchart of the modification of the delivery timing adjustment used in the 2nd Example of this invention.

[First embodiment]
FIG. 1 is an overall view showing the characteristic part of the first embodiment of the present invention. Referring to FIG. 1, a user terminal 100 that is a communication terminal used by a user, a communication control server 200 that controls communication including a call of the user terminal 100, and an advertisement server that performs processing related to advertisement distribution to the user terminal 100 300 are appropriately connected via a network 900. In addition to this, communication devices necessary for the user terminal 100 to make a call with the other party desired are also arranged, but those devices and operations may be appropriately applied with existing technology, and will be omitted.

  The user terminal 100 has a communication / call function, a function necessary for communication / call, a display function for moving images / still images / text, an application execution function, an input function to an application, and the like. It is assumed that an application 110, which is an application that executes the function of the user terminal necessary in this embodiment, is installed in the user terminal 100.

  In this embodiment, a mode in which processing is performed by an application on a user terminal will be described, but it goes without saying that the present invention can be implemented in other modes.

  As shown in FIG. 2, the application 110 receives a request for the call connection function 111 from the call connection function 111 that connects to the communication control server at the time of making a call, acquires the radio wave status, and uses the acquired radio wave status information as the call connection function. 111, a radio wave condition acquisition function 112 that transmits to 111, an advertisement processing function 113 that receives and processes advertisements distributed from the advertisement server 300, and a user that receives user information input from the user and performs registration processing in the advertisement server 300 Information registration function 114.

  Since the user terminal 100 can accept input from the user, display an image or the like on the screen, and communicate with the network to transmit / receive data to / from the server, a well-known technique can be applied, and thus details are omitted.

  The call connection function 111 requests the radio wave condition acquisition function 112 to acquire the radio wave condition when the user starts the application 110 and inputs a telephone number of the call destination in the application 110 and performs a call operation. Receiving the radio wave status information from the status acquisition function 112, a call request is made by transmitting the telephone number of the terminal itself, the telephone number of the call destination, and the radio wave status information to the communication control server 200.

  The radio wave status acquisition function 112 acquires the intensity of the radio wave received by the user terminal 100 by means such as requesting an OS (Operating System) (not shown) of the user terminal 100. If the intensity of the received radio wave is strong, the user terminal 100 is likely to be able to perform high-speed communication via the network 900.

  The advertisement processing function 113 receives an advertisement file when it is delivered from the advertisement server 300 to the user terminal 100, and uses the display function of the user terminal 100 to play a video if the advertisement file is a video. If a still image is displayed, a still image is displayed. If the advertisement file is text, a process such as displaying a text is performed.

  The user information registration function 114 displays a user information registration screen 130 as shown in FIG. 3 on the display function of the user terminal 100 as an input screen, and requests the user to input his / her profile, preferences, etc. Accepts input. The user information registration function 114 transmits the received user information to the advertisement server 300 together with the telephone number of the user terminal 100.

  As shown in FIG. 3, in this embodiment, the user's age group, sex, and hobbies (multiple selections are possible) are used as user information. The age group can be selected by operating the pull-down menu A 131, the sex can be selected by operating the pull-down menu B 132, the hobby can be selected by checking the check menu 133, and the transmission to the advertisement server 300 can be instructed by pressing the transmission button 134.

  When the transmission button 134 is pressed when the input screen is in the state shown in FIG. 3, the registered user information is “teens”, “male”, and “housing home appliances and music”.

  The communication control server 200 receives a call request from the user terminal 100, transmits an advertisement distribution request to the advertisement server 300, distributes the advertisement file distributed from the advertisement server 300 to the user terminal 100, and When the advertisement processing end signal is received, it has a function of instructing the user terminal 100 to make a call to the telephone number of the call destination included in the call request of the user terminal 100.

  The advertisement server 300 includes a user information storage function 310 that stores user information, a distribution condition storage function 320 that stores conditions for distributing each advertisement, an advertisement storage function 330 that stores a file of each advertisement to be distributed, And a determination function 340 that makes a determination using

  As shown in FIG. 5, the user information storage function 310 has a user information table 311 that stores the user information received from the user information registration function 114 and the telephone number of the user terminal 100 in association with each other. The user information table 311 stores the received user information, that is, age group, gender and hobby, and the phone number of the user's terminal as a set of records.

  In one of the records shown in FIG. 5, a user whose user information is “teen”, “male”, and “whose hobby is home appliances and music” is stored in association with the telephone number of the user terminal 100. ing. In this embodiment, the telephone number of the user terminal 100 is [090xxxxxxxx].

  As shown in FIG. 6, the distribution condition storage function 320 associates an advertisement ID that uniquely indicates an advertisement with respect to each advertisement and a condition as to what kind of user information the advertisement with the advertisement ID is distributed to. It has an advertisement distribution condition table 321 for storing it.

  Referring to FIG. 6, one of the distribution conditions of the advertisement with the advertisement ID [0001] is stored as user information [10s], [male], and [having home appliances and music as hobbies].

  As shown in FIG. 7, the advertisement storage function 330 has an advertisement file table 331 that stores advertisement files to be distributed. In the advertisement file table 331, for each advertisement ID, three types of files having a large amount of data, a medium amount, and a small amount that are distributed corresponding to each of the cases where the radio wave condition is good, normal, and bad are represented by advertisement file names. I remember it.

  Here, video, still image, and text files are stored corresponding to the cases of good, normal, and bad radio wave conditions.

  As an example, referring to FIG. 7, the advertisement with the advertisement ID [0001] has the file [0001. mpg] is stored.

  An operation example of the present embodiment using these devices will be described with reference to the sequence chart of FIG.

  First, the user registers user information. At this time, the user information registration function 114 of the application 110 is activated on the user terminal 100 to register user information such as a user profile. For this registration, user information is input using a user information registration screen 130 as shown in FIG. In this example, the age group is selected from pull-down menu A131 [10s], the sex is selected from pull-down menu B132 [male], and the corresponding hobbies are selected as [home appliance] and [reading] in the check menu 133.

  When the transmission button 134 is pressed after selection, the user information registration function 114 transmits the input user information and the telephone number of the user terminal 100 to the advertisement server 300 (step S1).

  When receiving the user information, the advertisement server 300 adds the received user information and the telephone number of the user terminal 100 to the user information table 311 in FIG. 5 and stores them. This completes the user information registration.

  Subsequently, the user makes a call.

  When a user inputs a telephone number of a call destination in the application 110 and performs a call operation, the call connection function 111 requests the radio wave status information from the radio wave status acquisition function 112. The radio wave status acquisition function 112 acquires radio wave status information of the user terminal 100 and transmits it to the call connection function 111. Here, it is assumed that the telephone number of the call destination is [090zzzzzzzz] and the acquired radio wave status information is [good].

  Subsequently, the call connection function 111 transmits the telephone number of the user terminal 100, the telephone number of the call destination, and the radio wave status information to the communication control server 200 (step S2). Here, since the telephone number of the user terminal is [090xxxxxxxx], the data transmitted in step S2 is [090xxxxxxxx] [090zzzzzzzz] [good].

  The communication control server 200 transmits the telephone number and radio wave status information of the user terminal 100 received from the application 110 to the advertisement server 300 (step S3). The data transmitted here is [090xxxxxxxx] [good].

  In the advertisement server 300, the determination function 340 receives the telephone number of the user terminal 100 and the radio wave status information.

  The determination function 340 queries the user information storage function 310 for the telephone number of the user terminal 100. The user information storage function 310 searches the user information table 311 for a record including a telephone number that matches the telephone number of the user terminal 100, and transmits the user information of that record to the determination function 340 (step S4).

  In this example, since the telephone number of the user terminal is [090xxxxxxxx], the user information table 311 is searched, and the age group [10s], gender [male], and hobby [home appliance and music] are transmitted to the determination function 340. .

  Subsequently, the determination function 340 makes an inquiry to the distribution condition storage function 320 for the received user information. The distribution condition storage function 320 refers to the advertisement distribution condition table 321 to determine one advertisement ID of an advertisement including a condition that matches the received user information, and transmits the advertisement ID to the determination function 340 (step S5). . When there are a plurality of advertisements that include conditions that match the user information, it may be determined as appropriate on the basis of selecting the one that has passed the most time since the previous distribution, or selecting it at random.

  In this example, since the user information is [teens] [male] [home appliance and music], the advertisement ID [0001] is transmitted to the determination function 340.

  Subsequently, the determination function 340 queries the advertisement storage function 330 for the received advertisement ID and radio wave status information. The advertisement storage function 330 searches the advertisement file table 331, determines an advertisement file name that matches the advertisement ID and the radio wave status information, and transmits the advertisement file name to the determination function 340. Then, the determination function 340 calls the received advertisement file with the advertisement file name from the storage device (not shown) and transmits it to the communication control server 200, and the communication control server 200 distributes the received advertisement file to the user terminal 100 (step S6). ).

  In this example, since the advertisement ID is [0001] and the radio wave status information is [good], the advertisement file name [0001. mpg] is identified and sent to the decision function 304, [0001. mpg] is distributed to the user terminal 100.

  In the user terminal 100, the advertisement processing function 113 receives the advertisement file and processes the advertisement file on the terminal (step S7).

In this example, the advertisement file [0001. [mpg] is a moving image, and this moving image is played back by the display function of the user terminal 100. Thereafter, the application 110 transmits a signal indicating the end of the advertisement process to the communication control server 200 (step S8). Then, the communication control server 200 instructs the user terminal 100 to make a call to the telephone number received as the call destination (step S9), and the call function of the user terminal 100 calls the call destination telephone number (step S9). S10). In this example, a call is made to the call destination [090zzzzzzzz].

  Thereafter, similarly to a call using the normal user terminal 100, the call is connected to the call destination. As a result, the calling operation is completed.

  By configuring as described above, it is possible to distribute advertising content with an appropriate data amount according to the radio wave condition of the user terminal.

[Second embodiment]
In the first embodiment, it is possible to improve the delay of advertisement distribution to each user terminal, that is, the waiting time until the start of a call, by changing the data amount of the advertisement content to be distributed according to the radio wave condition of the user terminal.

  However, for example, if many user terminals are connected to the radio wave status information as “good” at the same time, a large amount of advertising content with a large amount of data will be distributed, resulting in congestion in communication.

  Therefore, in the second embodiment, it is assumed that the communication control server 200 further has a distribution timing adjustment function for adjusting the distribution timing.

  The distribution timing adjustment function stores the data amount and distribution time of the advertisement file distributed from the communication control server 200 to all user terminals. When the advertisement file distributed to the user terminal 100 is received from the advertisement server 300, it is determined whether the total amount of data of the advertisement file distributed in a predetermined period exceeds a predetermined value. The file is distributed to the user terminal 100.

  For example, when the communication control server 200 receives an advertisement file to be distributed to the user terminal 100, the sum of the data amount of the advertisement files distributed by the communication control server 200 to each user terminal for the last 10 seconds is 1 MB (megabytes). If exceeded, the communication control server 200 determines to wait for distribution for 5 seconds. As a result, it is possible to reduce the possibility of a situation where the distribution of the advertisement has started but the distribution has not ended.

  An example of operation in the second embodiment is as shown in the sequence chart of FIG. The difference from the sequence chart of FIG. 8 which is an operation example of the first embodiment is that the advertisement file is transmitted to the user terminal 100 in step S6 of FIG. 8, whereas the communication control server 200 is transmitted in FIG. In addition, step S11 for adding the advertisement file to the user terminal 100 after adjusting the distribution timing in the communication control server 200 is added.

  FIG. 10 shows a flowchart of the distribution timing adjustment step S11 performed in the communication control server 200.

  When the communication control server 200 receives the advertisement file to be distributed to the user terminal 100 from the advertisement server 300 (step S101), the sum of the data amount of the advertisement files distributed to all the user terminals in a predetermined period becomes a predetermined amount. It is determined whether or not it exceeds (step S102). For example, it is determined whether or not the advertisement file distributed for 10 seconds until that time exceeds 1 MB.

  When it exceeds (Y of step S102), the waiting time is determined (step S103). For example, it is determined to wait for 5 seconds.

  Thereafter, an audio file whose reproduction time is the determined standby time, in this example, an audio file with a reproduction time of 5 seconds is selected and distributed to the user terminal 100 (step S104). Then, after waiting for the determined waiting time, here 5 seconds (step S105), the advertisement file is distributed to the user terminal (step S106). During this waiting time, the user terminal 100 is playing the distributed audio file.

  The audio file used here is selected as a format that does not increase congestion even if it is distributed to the user terminal because it has a smaller data amount than an advertisement file with a large amount of data distributed to the user terminal 100.

  On the other hand, if it is determined in step S102 that the data sent in the predetermined period does not exceed the predetermined amount, that is, if N, the advertisement file is distributed in the next step.

  Since the other functions are the same as those in the first embodiment, description thereof is omitted.

  Note that audio may be always played back regardless of whether there is a waiting time until distribution starts. At this time, even when there is no waiting time, an audio file having a certain common time (for example, 5 seconds) is distributed, and then an advertisement file is distributed. On the other hand, when there is a waiting time, an audio file having a time obtained by combining the common time and the waiting time is distributed, and after the waiting time has elapsed, the advertisement file is distributed.

  The operation in this case is as shown in FIG. 11, for example. Differences from FIG. 10 will be described. The first difference is that when it is determined that the data sent in the predetermined period in step S102 exceeds the predetermined amount (Y), the delay time is determined (step S103) and then the determined standby time. An audio file whose reproduction time is the sum of the common times is distributed to the user terminal 100 (step S104 ′). The second difference is that when it is determined in step S102 that the data sent in the predetermined period does not exceed the predetermined amount (N), an audio file whose common time is the reproduction time is distributed to the user terminal. (Step S107).

  By configuring in this way, it is possible to further reduce the possibility of the user recognizing that the presence or absence of the standby time is clearly recognized by the user depending on the presence or absence of the audio file, and waiting.

  Further, as a modification, if there is no deviation from the purpose of selecting an audio file having a relatively short playback time when there is no standby time and a relatively long playback time when there is a standby time, there is one audio file. Or it can be configured as appropriate, such as a plurality.

  In the second embodiment, the audio file is preferably a message or the like that informs the user that “the call can be made after the advertisement is reproduced”. In addition, if it has the same effect that does not increase congestion and does not let the user feel the blank time of the operation, the user can convert the data in other formats such as text or video with a low frame rate instead of the audio file. You may deliver to the terminal 100.

100 User terminal 110 Application 111 Call connection function 112 Radio wave condition acquisition function 113 Advertisement processing function 114 User information registration function 130 User information registration screen 131 Pull-down menu A
132 Pull-down menu B
133 Check menu 134 Send button 200 Communication control server 300 Advertising server 310 User information storage function 311 User information table 320 Distribution condition storage function 321 Advertisement distribution condition table 330 Advertisement storage function 331 Advertisement file table 340 Judgment function 900 Network

Claims (8)

When receiving a communication start request from the information terminal, in the communication server that transmits the advertisement file to the information terminal,
A determination unit that determines to transmit advertisement content of different data sizes based on a good communication environment between the information terminal and the communication server;
A communication server comprising: Communication with the information terminal is wireless communication,
The communication server according to claim 1, wherein the determination unit receives information on radio wave intensity from the information terminal and determines the goodness level. 3. The determination unit according to claim 1, wherein the determination unit determines to transmit advertising content having a large data size when the goodness is high, and to transmit advertising content having a small data size when the goodness is low. Communication server. A storage unit for storing a transmission time and a data size of the advertisement file transmitted to the information terminal by the communication server;
A transmission delay unit that sets a waiting time until the advertisement content determined to be transmitted is transmitted when the sum of the data sizes transmitted in a predetermined period exceeds a predetermined value;
The communication server according to any one of claims 1 to 3, further comprising: The determination unit
5. The communication server according to claim 4, wherein a data amount is smaller than that of the advertisement content, and it is determined to transmit the advertisement content after transmitting the content having a reproduction time corresponding to the standby time. One communication server of claims 1 to 5;
One or more information terminals;
A network connecting the communication server and the information terminal;
A communication system comprising: In the communication method in which when the information terminal receives a request to start communication, the server that has received the request transmits an advertisement file to the information terminal.
Determining a good communication environment between the information terminal and the server;
Sending advertising content of different data sizes based on the goodness,
A communication method characterized by the above. Communication between the information terminal and the server is wireless communication,
The server receives information on radio field intensity from the information terminal,
The communication method according to claim 7, wherein the radio wave intensity is used when determining the goodness degree.

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