JP2013168005A - Eye-catching support method, eye-catching support device, and eye-catching support program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an eye-catching display using a plurality of display devices provided on a display surface of merchandise.SOLUTION: An eye-catching support device 1 comprises: eye-catching target acquisition means 21 for acquiring coordinate information of an eye-catching target point which is a position of an eye-catching target merchandise; eye-catching drawing determination means 22 that generates overall drawing data by drawing an eye-catching drawing pattern in an eye-catching drawing target region including the position corresponding to each coordinate information of a plurality of display devices so that a reference coordinate of the eye-catching target matches the position corresponding to the coordinate information of the eye-catching target point; display drawing determination means 23 that reads display data 14 and identifies a display device having coordinate information corresponding to the position where the eye-catching drawing pattern is drawn in the overall drawing data; and drawing instruction means 24 that inputs an instruction of drawing for eye-catching in the display device identified by the display drawing determination means.

Description

  The present invention relates to an attraction support method, an attraction support device, and an attraction support program for displaying a target product.

  With the recent development of electronic information terminals, electronic pop is used in stores that sell products. This electronic pop has a display, and displays information related to the product such as the product name and price on the display. Digital signage using a television-type display is also known. Such a display is used by being fixed to a wall surface on which products are displayed, a product shelf, or a tag-type small display attached to the product.

  The content presented on such a display may be a still image or a moving image. The content of the still image is displayed on the display device by being stored in a built-in memory of the display device or distributed via a network. The moving image content is stored in a built-in memory of the display device, or is distributed by streaming via a network, and is reproduced on the display device.

  Some display devices used for such electronic pops continue to display the same information or repeatedly play back a moving image of a certain length. In addition, information relating to a product such as a product name and price can be changed by changing or rewriting a memory built in the display device, or contents can be changed based on product sales information.

  In order to effectively use the display device used for such electronic pop, there is a method of changing the presentation content of the display device in response to the movement of a person around the display (for example, Patent Document 1 and Non-Patent Document). 1). In addition, there is a method of changing the presentation content of the display device according to the arrangement method of products in the vicinity of the display device (see, for example, Non-Patent Document 2).

JP 2009-277097 A

Tamio Kihara, Hiroshi Watanabe, “A Construction Method of Situation-Responsive Digital Signage Interface by Moving People”, IPSJ Multimedia Communication and Distributed Processing Workshop, December 2008 Tamio Kihara, Masanori Yokoyama, Hiroshi Watanabe, “Structure of Display“ Reflect Ad ”Reflecting Neighborhood Situation”, Multimedia, Distributed, Collaboration and Mobile (DICOMO2011) Symposium, July 2011

  Since such a display device is intended for electronic pop, it tends to be miniaturized. Accordingly, there are cases where customers in the vicinity of the product are suitable for acquiring product information, but are not suitable for attracting customers away from the product. For this reason, when there are no customers in the vicinity of the product, the content may not be sufficiently contributed to the customer service by simply reproducing the content.

  Accordingly, an object of the present invention is to provide an attraction support method, an attraction support device, and an attraction support program for attracting and displaying a target product using a plurality of display devices provided on a display surface of the product.

In order to solve the above problems, a first feature of the present invention relates to an attraction support method for attracting and displaying a target product using a plurality of display devices provided on a display surface of the product. An attraction support method according to the first aspect of the present invention includes display data in which identifiers of a plurality of display devices are associated with coordinate information on a display surface of the display device, an attraction drawing pattern, and the attraction drawing pattern. A storage step for storing drawing pattern data in association with the reference coordinates of the target for attracting in the storage device, and an attracting target acquisition step for acquiring coordinate information of the target for attracting that is the position of the target product for the attraction And draws an attraction drawing pattern so that the reference coordinates of the attraction target match the attraction corresponding to the coordinate information of the attraction target point in the attraction drawing target area including the position corresponding to each coordinate information of the plurality of display devices. And the attractive drawing determination step for generating the entire drawing data, the display data is read out, and And a display rendering determining step down to identify the display device having the coordinate information corresponding to the position drawn,
A drawing instruction step of inputting a drawing instruction for attracting to the display device specified in the display drawing determination step.

  Here, the display data may further associate a condition for attracting the display device with the identifier of the display device. In this case, the display drawing determination step assigns drawing data corresponding to the coordinate position of the display device from the entire drawing data to the specified display device, and for the specified display device, the drawing data assigned to the display device. Is compared with the conditions for the display device to attract the display data, and the attraction drawing data of the display device is determined. In the drawing instruction step, a drawing instruction for attracting is input to the display device specified in the display drawing determining step based on the attracting drawing data of the display device.

  The attraction target acquisition step may acquire the coordinate information of the first attraction target point and the coordinate information of the second attraction target point. In this case, the attraction drawing determination step draws the first attraction drawing pattern in the attraction drawing target area so that the criterion of the attraction target matches the position corresponding to the coordinates of the first attraction target point, and the second When the second attraction drawing pattern is drawn so that the attraction target standard matches the position corresponding to the coordinates of the attraction target point, and the first attraction drawing pattern and the second attraction drawing pattern overlap, The entire drawing data is generated by deleting the drawing.

  A second feature of the present invention relates to an attraction support apparatus that uses a plurality of display devices provided on the display surface of the product to display the target product. That is, the attraction support apparatus according to the second feature of the present invention includes display data in which identifiers of a plurality of display devices are associated with coordinate information on the display surface of the display device, an attraction drawing pattern, and the attraction drawing pattern. Drawing pattern data that correlates the reference coordinates of the attraction target at the time of attraction, a storage device for storing, an attraction target acquisition means for acquiring coordinate information of the attraction target point that is the position of the attraction target product, Draw an attraction drawing pattern so that the reference coordinates of the attraction target match the position corresponding to the coordinate information of the attraction target point in the attraction drawing target area including the position corresponding to each coordinate information of the plurality of display devices, Attracting drawing determination means for generating the entire drawing data, the display data is read, and the drawing drawing pattern is drawn in the entire drawing data. Identifying the display device having the coordinate information corresponding to comprise a display drawing determining means, a display device specified by the display drawing determining means, and a drawing instruction means for inputting an instruction drawing for conspicuity.

  Here, the display data may further associate a condition for attracting the display device with the identifier of the display device. In this case, the display drawing determination means assigns drawing data corresponding to the coordinate position of the display device to the specified display device from the entire drawing data, and for the specified display device, the drawing data assigned to the display device. Is compared with the conditions for the display device to attract the display data, and the attraction drawing data of the display device is determined. The drawing instruction means inputs a drawing instruction for the attraction based on the attraction drawing data of the display apparatus to the display device specified by the display drawing determination means.

  Here, the drawing instruction unit may input an instruction to cancel drawing for attracting to the specified display device after a predetermined time has elapsed after inputting the drawing instruction for attracting.

  The attraction target acquisition means may acquire the coordinate information of the first attraction target point and the coordinate information of the second attraction target point. In this case, the attraction drawing determination means draws the first attraction drawing pattern in the attraction drawing target area so that the reference of the attraction target matches the position corresponding to the coordinates of the first attraction target point, and the second When the second attraction drawing pattern is drawn so that the attraction target standard matches the position corresponding to the coordinates of the attraction target point, and the first attraction drawing pattern and the second attraction drawing pattern overlap, The entire drawing data is generated by deleting the drawing.

  An attraction support program for causing a computer to execute the steps according to any one of claims 1 to 3.

  A third feature of the present invention relates to an attraction support program for causing a computer to execute the steps described in the first feature of the present invention.

  According to the present invention, it is possible to provide an attraction support method, an attraction support device, and an attraction support program for attracting and displaying a target product using a plurality of display devices provided on the display surface of the product.

It is a figure explaining an example of the invitation display which concerns on embodiment of this invention. It is a flowchart explaining the process of the attraction assistance method which concerns on embodiment of this invention. It is a figure which illustrates typically the attracting display which concerns on embodiment of this invention. It is a figure explaining the attracting drawing object area | region which concerns on embodiment of this invention, and an attracting object point. It is a figure explaining the whole drawing data concerning embodiment of this invention. It is a figure explaining the hardware constitutions and functional block of the attraction assistance apparatus which concern on embodiment of this invention. It is a figure explaining an example of a data structure and data of drawing pattern data concerning an embodiment of the invention. It is a figure explaining an example of the animation of the drawing pattern which concerns on embodiment of this invention. It is a figure explaining an example of a data structure and data of display data concerning an embodiment of the invention. In embodiment of this invention, it is a figure explaining the example in which a display apparatus delivers a display area to an invitation display. In embodiment of this invention, it is a figure explaining the example in which a display apparatus delivers a part of display area to an invitation display. It is a figure explaining an example of a data structure and data of display drawing data concerning an embodiment of the invention. In embodiment of this invention, it is a figure explaining an example which carries out an attractive display on various kinds of displays. In embodiment of this invention, it is a figure explaining an example which carries out an attractive display on the display which can be partly provided. In embodiment of this invention, it is a figure explaining an example which carries out an attractive display in the periphery of a display apparatus. In embodiment of this invention, it is a figure explaining an example which carries out an attractive display on the side surface of a display shelf. In embodiment of this invention, it is a figure explaining an example of the frame type display apparatus put on goods. In embodiment of this invention, it is a figure explaining an example of the tag type display apparatus attached to goods. In embodiment of this invention, it is a figure explaining an example which carries out an attractive display also using an auxiliary display. In the modification of this invention, it is a figure explaining an example of the attraction display when it has a some attraction target point on a display surface. (Part 1) In the modification of this invention, it is a figure explaining an example of the attraction display when it has a some attraction target point on a display surface. (Part 2)

  Next, embodiments of the present invention will be described with reference to the drawings. In the following description of the drawings, the same or similar parts are denoted by the same or similar reference numerals.

(Embodiment)
The attraction method according to the embodiment of the present invention displays the target product with an attraction using a plurality of display devices provided on the display surface of the product. In the attracting method, a part of the drawing is drawn in conjunction with a plurality of display devices provided on the display surface of the product so that one drawing is performed on the entire display surface of the product. The product display surface is a wall surface for displaying a plurality of products or a display shelf for installing a plurality of products. The plurality of display devices are used for electronic pops for explaining products. The attraction support apparatus 1 notifies the contents to be drawn on each display, and each display draws in accordance with the notification, thereby drawing one on the entire display surface of the product.

  FIG. 1 is a schematic diagram of a display surface of a sneaker sales floor. Six parallel display shelves are arranged, and six pairs of sneakers are displayed on each display shelf. Display devices D1, D2, D3... Are provided on the rear surface of each sneaker. These display devices D1, D2, D3,... Normally display information related to the product and provide the product information to the user.

  Here, when the attraction target product M is attracted and displayed at a predetermined timing, a display that attracts the attraction target product M is displayed using the display devices D1, D2,... Provided on the display surface of the sneaker sales floor. To do.

  There are various timings for starting the invitation display. For example, when the store clerk indicates a product to be guided to the customer, the product to be guided is designated as the attracting target product M. Further, a product as a result of a narrowing search performed by a customer at a store terminal may be designated as the attraction target product M. When the customer approaches the display surface, the recommended product in the display surface may be designated as the attraction target product M. When a customer sees a product, a recommended product of the same type as the product may be designated as the auction target product M. When the product that the customer is looking for is specified by the shape recognition sensor or the voice recognition sensor in the vicinity of the product display surface, the product that the customer is looking for may be designated as the attraction target product M. Further, after the customer picks up the target product M, another new recommended product may be designated as a new attraction target product.

  In this way, when the timing for starting the attraction display is detected, the attraction support device 1 acquires the position information of the attraction target product M so that the user looks at the attraction target product M. Display contents are notified to each of the devices D1, D2, D3.

  In the example shown in FIG. 1, the display device D of the product positioned in the vertical direction and the display device of the product positioned in the horizontal direction have the same color with reference to the display device D of the attracting target product corresponding to the attracting target product M. indicate. Accordingly, a cross cursor centered on the attraction target product M is displayed on the entire display surface shown in FIG. 1, and the customer's eyes can be easily guided to the attraction target product M.

  Since drawing is performed using the entirety of the plurality of display devices, it is preferable that the displays are arranged to a certain degree of density so as to be understood as drawing. In the embodiment of the present invention, description will be made assuming a plurality of display surfaces provided on the wall, but any wall or shelf on which products are displayed so that customers can list them in the store may be used. .

  With reference to FIG. 2, the effect of the attraction display shown in FIG. 1 will be described. In FIG. 2B, no attracting display is performed, and only the display device D of the attracting target product displays a color that easily attracts people's eyes. In this case, the customer's line of sight gazes at the display device D of the product to be attracted for the first time by looking over the entire display surface. Therefore, even if one display device is displayed in a color that easily catches the eye, a sufficient effect on the customer cannot be expected.

  On the other hand, FIG. 2B schematically shows a state in which the attraction target product M shown in FIG. As shown in FIG. 2 (b), the vertical and horizontal display devices of the display device D of the auction target product display colors that are easier to catch people's eyes than other display devices. As a result, the customer's line of sight moves on the cross-cursor displayed as an attraction and makes it easier to watch the display device D of the attraction target product. In this way, by drawing a single large attractive pattern image using a plurality of display devices, it is possible to expect a customer's attractive effect. Here, the attraction display may be a still image or an animation.

(Awareness support method)
With reference to FIG. 3, the attraction support method according to the embodiment of the present invention will be described.

  First, in step S1, first, an attractive drawing target area is acquired and developed on a memory. The attraction drawing target area is a drawing plane including a position corresponding to each coordinate information of a plurality of display devices for displaying attraction. In the example shown in FIG. 1, a total of 36 displays arranged six in the vertical direction and six in the horizontal direction are used for the attraction display. Therefore, the attraction drawing target area in which the positions of these 36 display devices can be arranged. Is identified. Thereafter, in step S2, a drawing pattern for attracting the attraction target product M is determined. This drawing pattern may be determined in advance or randomly.

  In step S3, it waits for the attraction timing to arrive. When the attraction timing arrives, specifically, when the attraction target product M is determined by a store clerk indicating the product, the process proceeds to step S4. In step S4, the position of the attraction target point P, which is the position of the attraction target product M, is acquired, and as shown in FIG. 4, the attraction target point P is set in association with the attraction target drawing area. Here, for example, by specifying the position on the display surface on which the attraction target product M is installed, and converting the specified position to the coordinate position on the attraction drawing target area, the attraction target point P is displayed in the attraction drawing target area. The coordinate position is stored in association with the attracting drawing target area.

  In step S <b> 5, drawing is performed on the attraction drawing target area so as to attract the attraction target point P, and the entire drawing data 13 is generated. For example, as shown in FIG. 5, lines having drawing object determination widths are drawn in the attracting drawing target area in the vertical direction and the horizontal direction of the attracting target point P, respectively. The entire drawing data 13 is mapping data in which, for example, “display” or “not display” is associated with each coordinate of the attracting drawing target area. When the attracting eye is displayed in a plurality of colors, the entire drawing data 13 may be associated with the “display” coordinates together with the displayed color.

  Next, in order to determine the drawing contents of each display device based on the entire drawing data 13, the processing of step S6 to step S8 is repeated for each display device.

  First, in step S6, the position information on the display surface of a predetermined display device is compared with the position information in the attracting drawing area, and drawing data corresponding to the position of the display device is obtained from the overall drawing data 13. In step S7, the display device determines the display contents to be attracted from the drawing data acquired in step S6. For example, when the drawing data does not include the “display” coordinates, there is no display content to be displayed on the display device. On the other hand, if only the “display” coordinates are included, the display device determines the display contents to be displayed in an attractive manner. The display contents of the invitation display will be described in detail later.

  When the display content on the display device is determined, the display drawing data 15 is updated in step S8 by associating the identifier of the display device with the display content on the display device.

  When the processes in steps S6 to S8 are completed for all the display devices, the process proceeds to step S9. In step S9, based on the display drawing data 15, the display content is transmitted to each of the display devices that perform the invitation display, and the display of the invitation is instructed to each display device. As a result, each display device on the display surface displays its own display content, thereby realizing display for attracting the attraction target product M on the entire display surface.

  After instructing the attraction display in step S9, it is determined whether or not a fixed time has elapsed, such as 10 seconds. When the predetermined time has elapsed, in step S11, an instruction for ending the invitation display instructed in step S9 is transmitted to each display device.

  According to such an attraction support method according to the embodiment of the present invention, it is possible to improve recognition of a specific product to the customer and guide the purchase using the entire display surface of the product. Moreover, the guidance effect by an attraction can be improved more by determining the timing to attract an eye dynamically from the situation of a customer or a shop assistant.

  Further, when not attracting, each display device can provide information about the product as usual, so that an existing display can be used. Thereby, each display apparatus can utilize effectively each display apparatus by providing for drawing of the whole display surface only at the timing which requires attraction.

(Attraction support device)
With reference to FIG. 6, the attraction assistance apparatus 1 which concerns on embodiment of this invention is demonstrated. The attraction support device 1 is a general computer including a storage device 10, a central processing control device 20, and a display communication interface 30. Each part shown in FIG. 6 is mounted on the attraction support apparatus 1 when a general computer executes an attraction support program for executing a predetermined process.

  The display communication interface 30 is an interface for transmitting display contents for invitation display to a plurality of displays and instructing invitation display. When each display has a communication interface for wireless communication, the display communication interface 30 is also a communication interface for wireless communication. The display communication interface 30 sends the identifier of the display device in association with the display content to be displayed by the display device.

  The storage device 10 stores the data of the attraction support program and stores attraction target data 11, drawing pattern data 12, overall drawing data 13, display data 14, and display drawing data 15. The central processing control device 20 includes an attraction target acquisition unit 21, an attraction target acquisition unit 21, a display drawing determination unit, and a drawing instruction unit 24.

  The attraction target acquisition means 21 acquires coordinate information of the attraction target point that is the position of the attraction target product, and stores it in the storage device 10 as the attraction target data 11. When the predetermined condition is met, the attraction target acquisition unit 21 stores the position information of the attraction target product M determined by the condition in the attraction target data 11. The position information of the attraction target product M may be, for example, coordinate information on the display surface as shown in FIG. 1, or may be coordinate information in the attraction drawing target area as shown in FIG.

  The attraction target acquisition means 21 first acquires an attraction drawing target area including a position corresponding to each coordinate information of a plurality of display devices. Further, the attraction target acquisition means 21 generates the entire drawing data 13 by drawing the attraction drawing pattern so that the reference coordinates of the attraction target match the position corresponding to the coordinate information of the attraction target point in the attraction drawing target area. To do.

  The attraction target acquisition means 21 acquires and holds an attraction drawing target area in advance. For example, by attracting a memory area of a coordinate system that can represent the absolute position of each display device to the storage device 10, the attraction target acquisition unit 21 generates an attraction drawing target plane. The attraction target acquisition means 21 plots the coordinates of the attraction target point P on the attraction drawing target area specified by the attraction target data 11 on the attraction drawing target plane, and as shown in FIG. Data in which the target point P is associated is generated.

  Here, the attraction target acquisition unit 21 reads the drawing pattern data 12 and acquires a drawing pattern for the attraction display. The drawing pattern may be determined in advance or may be randomly generated.

  The drawing pattern data 12 is data in which the attraction drawing pattern is associated with the reference coordinates of the attraction target when attracting with the attraction drawing pattern. As the drawing pattern, as shown in FIG. 7, shapes such as a cross cursor, concentric circles, and radiation can be considered. The reference coordinates of the attraction target are coordinate information on the drawing pattern for matching with the attraction target point P on the attraction drawing target area. For example, in the case of a cross cursor, the reference coordinates of the attracting target are the coordinates of the position where the vertical line and the horizontal line overlap. In the case of a concentric circle, the coordinates of the position of the center circle. In the case of radiation, the coordinates of the position where multiple lines overlap. It is.

  The drawing pattern data 12 may also correspond to an animation pattern in the case of attracting display by animation. When the drawing pattern is a cross cursor, an animation in which a line moves toward the attraction target point P as shown in FIG. When the drawing pattern is a concentric circle, as shown in FIG. 8B, an animation in which the circle moves toward the attraction target point P can be considered. When the drawing pattern is radiation, an animation in which a line moves toward the attraction target point P as shown in FIG.

  The attraction target acquisition means 21 superimposes the drawing pattern so that the attraction target reference coordinates overlap the coordinates of the attraction target point P on the attraction drawing target area specified by the attraction target data 11. Thereby, as shown in FIG. 5, a drawing plane in which a drawing pattern is superimposed on the attracting drawing target area is acquired, and the entire drawing data 13 is generated. The entire drawing data 13 has, for example, a mapping data format in which drawing contents are associated with each coordinate of the attracting drawing target area.

  In the example shown in FIG. 5, the line widths of two lines constituting the cross cursor are referred to as a drawing target determination width. For example, when the center of the display area of the display device is included in the drawing target determination width, the display device is specified as the display device that provides the invitation drawing. If the drawing target determination width is too small, the number of display devices that provide attracting drawing is reduced. Therefore, it is preferable that the width has a certain width, for example, twice the distance of the center point of the display device. Further, when the display device is horizontally long, the ratio of X and Y of the drawing target determination width may be 4: 3.

  Here, even if the display area of the display device is smaller than the drawing target determination width, it can contribute to the attractive effect. Even if there is no display device to be displayed in the painted part of the drawing, or if there is no display device, if it is a certain amount of white space, human vision will be complementarily recognized even if there is a certain interval, thereby attracting the eye Can be obtained.

  Here, the size of the drawing pattern, the thickness of the line, the color, and the like may be changed as appropriate. At this time, the color of the drawing pattern is set in advance or dynamically, such as a highly attractive color, specifically, a color different from the product, the wall surface, or the product shelf, and a highly saturated color. Is done. In order to further enhance the attractiveness, a drawing effect such as blinking the drawing content may be added. Further, when an animation is performed, the entire drawing data 13 may include animation information.

  The attraction target acquisition means 21 may dynamically generate the entire drawing data 13 or may generate the entire drawing data 13 in advance assuming that each product is an attraction target product. good.

  When the overall drawing data 13 is generated by the attraction target acquisition unit 21, the display drawing determination unit reads out the display data 14 and has a coordinate information corresponding to the position where the attraction drawing pattern is drawn in the overall drawing data 13. Identify the device.

  The display data 14 is data in which identifiers of a plurality of display devices that provide an invitation drawing are associated with coordinate information of the display devices on the display surface. As shown in FIG. 9, the display data 14 is data in which a display identifier, a corresponding product name, position information, and an invitation display condition are associated with each other.

  Here, “positional information” has various notation methods. For example, the position information may be expressed by the absolute coordinates of the center coordinates of the display device with respect to the plane (XY) coordinates of the product display surface. Further, the X direction and the Y direction may be numbered with a granularity of about 10 cm, and expressed by logical coordinates such as a matrix (2, 4). Moreover, in the display data 14, as long as it can convert mutually, the description by an absolute coordinate and the description by a logical coordinate may be mixed.

  Various methods are conceivable as the method for acquiring the position of each display device on the display surface. For example, there is a method of reading an RFID sensor or a bar code or the like previously given to the shelf surface with the sensor. By acquiring coordinate information set in advance in the RFID or barcode, XY coordinates based on absolute coordinates or logical coordinates may be acquired for each display device. There is also a method of photographing the display surface with a digital camera or the like. By identifying the position of each display device by image recognition or manual operation of the captured image, XY coordinates based on absolute coordinates or logical coordinates may be acquired for each coordinate.

  “Corresponding product name” is the name of a product for which the display device provides information. The corresponding product name may be used to acquire the coordinate information of the attraction target product when, for example, the attraction target acquisition unit 21 acquires only the name of the attraction target product M.

  The “attraction display condition” is a condition when each display device displays an attraction. Each display device can provide all of the display area for the attraction display, or only a part of the display area can be attraction display. In addition, there are cases in which an image to be drawn can be drawn and clipped in an area to be presented for invitation, or a specific color in all of the areas to be delivered can only be set. In addition, a display device that is not turned on at present cannot be used for attracting drawing. “Attractive display conditions” sets conditions for such attractive displays.

  In the example shown in FIG. 9, the invitation display conditions include items such as clipping availability, an invitation delivery portion, and power on / off. “Clipping availability” sets whether or not an image can be drawn in an area that can be provided for attracting drawing. When clipping is possible, the attraction target acquisition unit 21 determines an image to be drawn in the display area. “Power ON / OFF” is set whether or not each display device is powered on.

  In the “attracting part”, whether the entire display area of each display device can be provided for attracting drawing or a part of the display area can be provided for attracting drawing is set. In the case where only a part is delivered, the available area may be set as the “attracting part”.

  An example of the invitation display condition will be described with reference to FIGS. 10 and 11.

  FIG. 10 shows a case where the entire display device can be provided for an attraction display. FIG. 10 (a) normally displays the product name and price regarding the corresponding product, and when displaying the invitation, the entire display area of the display device is provided for the invitation display. FIG. 10B shows a case where the display of the information on the commodity at the normal time and the display for the attraction display are alternately displayed within a short time when the attraction display is performed.

  FIG. 11 illustrates a case where a part of the display device can be provided for an attraction display. FIG. 11A shows the right side portion of the display device for the invitation display, FIG. 11B shows the inverted L-shaped portion of the display device for the invitation display, and FIG. 11C shows the frame portion of the display device. For display, (d) provides a part of the display device for an invitation display.

  In the example shown in FIG. 10A, since all of the display area of the display device is provided for the attraction drawing, a high attraction effect can be expected. In the example shown in FIG. 10B, an effect similar to blinking can be obtained by alternately displaying the product information, and a high attraction effect can be expected. In addition, although the example shown in FIG. 11 is a partial area of the display area, since it seems that the drawing is continuously connected when viewed on the entire display surface, an attractive effect can be expected on the entire display surface. .

  The display drawing determination means 23 specifies a display device having coordinate information corresponding to the position where the attractive drawing pattern is drawn in the overall drawing data 13. First, the display drawing determining means determines the drawing contents to be displayed by each display device in the entire drawing data 13 in consideration of the coordinates of the display device. Here, the display device without drawing “painting” does not need to be provided for attracting drawing.

  The display drawing determination unit 23 assigns drawing data corresponding to the coordinate position of the display device to the specified display device from the overall drawing data 13. At this time, the display drawing determining means determines the drawing data assigned to the display device by comparing the drawing data assigned to the display device with the invitation display condition of the display data 14 for the specified display device. When the drawing content of each display device is determined, the display drawing determination unit 23 generates and stores display drawing data 15 by associating the identifier of the nuclear display device with the drawing content.

  The display drawing determining means 23 uses whether or not to draw an attraction drawing on a display device that is “painted” at least in part, and how to provide the attraction for each display device. Make a decision in light of it. For example, when the display device cannot perform clipping, specifically, consider a case where the display supports only on / off display. In this case, if the central part of the display area of the display device is “paint” among the “painting” and “margin” of the attractive drawing content, this display device is specified as the display device that provides the attractive drawing. Consider a case where the content to be displayed by a certain display device is a display in a bright color in the lower half of the display area, and the portion that can be provided for the display by the display device is the upper half. In this case, since this display device does not match the display condition of the invitation, the display device is not provided for the invitation display.

  Moreover, the display drawing determination means 23 may specify not only the invitation display conditions of the display device but also the display device that provides the invitation drawing in consideration of the invitation drawing pattern. For example, in the case of a radial attracting drawing pattern, attracting drawing is performed with a large number of lines, so that each line width is set to be thin. In this case, if only the display device whose line width is at the center of the display area of the display device is a single-row device that provides an attractive drawing, the “display” portion on the entire display surface is reduced, and only a few display devices are provided. No longer draws tempting. In order to prevent such a state, the display drawing determination means 23 may change the determination criterion according to the attracting drawing pattern. Further, when generating the entire drawing data 13, the drawing target determination width may be secured by securing a certain thickness.

  When the display device can be clipped, specifically, when drawing of an area such as a figure is possible, the display drawing determining means 23 clips the attracting drawing content corresponding to the display area of the display device and Let the device draw. In this case, it is preferable that the drawing instruction means 24 transmits the drawing contents to each display device, and after confirming that each display device is ready for drawing, the display instruction is transmitted. Accordingly, it is possible to control each display device so that the drawing timing is not shifted by the communication timing or the like.

  The display drawing determination unit 23 generates display drawing data 15 when the drawing content of each display device is determined. As shown in FIG. 12, the display drawing data 15 is data in which the identifier of each display device is associated with the drawing contents when the attraction on / off and attraction drawing are provided. “Attraction ON / OFF” is set to “ON” when the display device is provided for invitation drawing, and is set to “OFF” when the display device is not provided. If the display content can be clipped, drawing data and animation data are set. If clipping is not possible, color information for drawing the attraction is set.

  The drawing instruction unit 24 inputs a drawing instruction for attracting the user based on the display drawing data 15. The drawing instruction unit 24 may input an instruction to cancel drawing for attracting to the display device after a predetermined time has elapsed after inputting the drawing instruction for attracting. Thereafter, each display device displays a normal display, specifically, product information. As a result, it is possible to draw an attracting drawing only at a necessary timing, so that the attracting effect can be further enhanced.

  The drawing instructing unit 24 notifies the drawing contents to each display device whose attracting on / off is “on”, and instructs the attracting drawing. When each display drawing data displays clipping data or when an animation is displayed, it is necessary to match the drawing timing of each display device. Therefore, the drawing instruction unit 24 first transmits display content data drawn by each display device to the display device that provides the invitation drawing. When each display device receives data and it is time to draw, the drawing instruction means 24 may send an instruction to start attracting drawing to all the display devices all at once.

(Example of display device)
In the embodiment of the present invention, as shown in FIG. 1, the case where the display devices of the same size are installed in a lattice shape has been described, but the present invention is not limited to this case.

  For example, as shown in FIG. 13, the attraction support apparatus 1 according to the embodiment of the present invention may be intended for display devices of various display areas, and may not be arranged in a grid pattern. In addition, a display device that can provide the entire display area for attracting drawing and a display device that can provide a part of the display area may be mixed, or a display device that can be clipped and a display device that cannot be clipped may be mixed. Here, in the case of including a large display device, if the display can be clipped, smooth attracting drawing can be expected without reducing the visibility of the entire display surface.

  FIG. 14 illustrates a case where an attractive drawing is performed by a display device capable of only partial delivery. The example shown in FIG. 14 corresponds to the example shown in FIG. Even when partial delivery is not possible, it is possible to keep an eye on the display of the attraction target product as the entire display surface as compared to the case shown in FIG.

  In the above description, the case where each of the plurality of display devices is provided for the attraction drawing has been described. However, a method of drawing attraction on the frame of the display device provided on the entire display surface is also conceivable. For example, around the display device, LEDs that can be processed individually by the attraction support device 1 are arranged in a line. Here, the attraction drawing as shown in FIG. 15 can be obtained when the attraction support device 1 transmits an instruction to the LED corresponding to the attraction drawing position.

  Similarly, as shown in FIG. 16, for example, a method of arranging LEDs on the side surface of the display shelf in a line shape is also conceivable. Similarly to the case of FIG. 15, the attraction drawing apparatus shown in FIG. 16 can be obtained by the instruction support device 1 transmitting an instruction to the LED corresponding to the attraction drawing position.

  There are various methods for installing the display device. For example, as shown in FIG. 17, there is a method of placing a frame type display on a product. In addition, as shown in FIG. 18, there is a method of attaching a tag-type small display to a product.

  The display device to which the attraction support device 1 transmits an instruction may include a display that does not correspond to the product. For example, as shown in FIG. 19, when there is a lot of free space only with a display device corresponding to a product, an auxiliary display device that does not correspond to the product may be provided. This improves the visibility of the entire display surface.

(Modification)
With reference to FIG. 20 and FIG. 21, the attraction display method according to a modification of the present invention will be described. In the embodiment of the present invention, the case of attracting and displaying one product on one display surface has been described. However, in the modification, the case of attracting and displaying a plurality of products will be described.

  The attraction target acquisition means 21 according to the modified example acquires the coordinate information of the first attraction target point P1 and the coordinate information of the second attraction target point P2.

  The attraction drawing determination means 22 draws the first attraction drawing pattern in the attraction drawing target area so that the criterion of the attraction target matches the position corresponding to the coordinates of the first attraction target point. Further, the attraction drawing determination means 22 draws the second attraction drawing pattern so that the attraction target criterion matches the position corresponding to the coordinates of the second attraction target point. At this time, when the first attraction drawing pattern and the second attraction drawing pattern overlap, the attraction drawing determination means 22 deletes the overlapping drawing and generates the entire drawing data 13.

  For example, as shown in FIG. 20, when there are two points to be attracted, if the attraction display is performed with the cross cursor, the horizontal line of the cross cursor overlaps with the vertical line of the other cross cursor. Therefore, the drawing between the attraction target points is deleted, and two cross cursors are displayed with a gap. At this time, at least overlapping portions may be erased, and the portions to be erased may be increased for easier viewing. Thereby, it is possible to avoid attracting unintended target points.

  The same applies to FIG. When overlapping in concentric attracting patterns, it is possible to make it easy to understand that there are two attracting targets by eliminating the overlapping drawing.

  Although FIG. 20 and FIG. 21 illustrate the case where the two attracting drawing patterns are the same, the attracting display may be performed with different drawing patterns for a plurality of attracting target points on the display surface. For example, one attraction drawing pattern may be concentric, and the other attraction drawing pattern may be a cross cursor. Even when the same concentric circle drawing pattern is used, one may be animated and the other blinked.

(Other embodiments)
As described above, the embodiments of the present invention and the modifications thereof have been described. However, it should not be understood that the descriptions and drawings constituting a part of this disclosure limit the present invention. From this disclosure, various alternative embodiments, examples, and operational techniques will be apparent to those skilled in the art.

  For example, the attraction support apparatus described in the embodiment of the present invention may be configured on a single piece of hardware as shown in FIG. 6, or may be configured on a plurality of pieces of hardware according to the functions and the number of processes. May be. Moreover, you may implement | achieve on the existing information processing system.

  In the embodiment of the present invention, the display surface of the store has been described. However, for example, a museum or a showroom may be used. In addition, in the museum, an exhibition item may be displayed as an invitation instead of a product.

  It goes without saying that the present invention includes various embodiments not described herein. Therefore, the technical scope of the present invention is defined only by the invention specifying matters according to the scope of claims reasonable from the above description.

DESCRIPTION OF SYMBOLS 1 Attraction attraction support apparatus 10 Storage apparatus 11 Attraction attraction data 12 Drawing pattern data 13 Whole drawing data 14 Display data 15 Display drawing data 20 Central processing controller 21 Attracting object acquisition means 22 Attraction drawing determination means 23 Display drawing determination means 24 Drawing instruction means 30 Display communication interface

Claims (8)

An attraction support method for attracting and displaying a target product using a plurality of display devices provided on a display surface of the product,
The display data that associates the identifiers of the plurality of display devices with the coordinate information on the display surface of the display device, the attraction drawing pattern, and the reference coordinates of the attraction target when attracting with the attraction drawing pattern A storage step of storing the drawn pattern data in a storage device;
An attraction target acquisition step of acquiring coordinate information of an attraction target point which is the position of the target product of the attraction;
The attracting drawing pattern is drawn so that the attracting target reference coordinates are aligned with the position corresponding to the coordinate information of the attracting target point in the attracting drawing target area including the position corresponding to the coordinate information of the plurality of display devices. Then, an attraction drawing determination step for generating whole drawing data,
A display drawing determination step of reading out the display data and specifying a display device having coordinate information corresponding to a position where the attracting drawing pattern is drawn in the whole drawing data;
An attraction support method comprising: a drawing instruction step of inputting an instruction for drawing for attraction to the display device specified in the display drawing determination step. The display data further associates an identifier of the display device with a condition for the display device to attract,
The display drawing determination step assigns drawing data corresponding to the coordinate position of the display device from the overall drawing data to the specified display device, and the specified display device is assigned to the display device. Compare the drawing data with the conditions for the display device to attract the display data, determine the attraction drawing data for the display device,
The drawing instruction step inputs a drawing instruction for attracting eyes based on the attracting drawing data of the display apparatus to the display device specified in the display drawing determining step. How to support tempting. When the attraction target acquisition step acquires the coordinate information of the first attraction target point and the coordinate information of the second attraction target point,
In the attraction drawing determination step, the first attraction drawing pattern is drawn in the attraction drawing target area so that the criterion of the attraction target matches the position corresponding to the coordinates of the first attraction target point, and A second attraction drawing pattern is drawn so that the reference of the attraction target matches the position corresponding to the coordinates of the second attraction target point, and the first attraction drawing pattern and the second attraction drawing pattern overlap. In the case, the drawing process of the overlapping part is deleted, and the whole drawing data is generated. The attracting support method according to claim 1 or 2, wherein: Using a plurality of display devices provided on the display surface of the product, it is an attraction support device for attracting and displaying the target product,
Display data in which identifiers of the plurality of display devices are associated with coordinate information on a display surface of the display devices;
A storage device that stores an attraction drawing pattern and drawing pattern data that associates the attraction target reference coordinates when attracting with the attraction drawing pattern;
An attraction target acquisition means for acquiring coordinate information of an attraction target point that is the position of the target product of the attraction;
The attracting drawing pattern is drawn so that the attracting target reference coordinates are aligned with the position corresponding to the coordinate information of the attracting target point in the attracting drawing target area including the position corresponding to the coordinate information of the plurality of display devices. Then, attraction drawing determination means for generating the entire drawing data,
Read the display data, the display drawing determination means for specifying a display device having coordinate information corresponding to the position where the attracting drawing pattern is drawn in the overall drawing data;
An attraction support apparatus, comprising: a display instruction specified by the display drawing determination means; and a drawing instruction means for inputting a drawing instruction for attraction. The display data further associates an identifier of the display device with a condition for the display device to attract,
The display drawing determination means assigns drawing data corresponding to the coordinate position of the display device to the specified display device from the whole drawing data, and the specified display device is assigned to the display device. Compare the drawing data with the conditions for the display device to attract the display data, determine the attraction drawing data for the display device,
The drawing instruction means inputs a drawing instruction for attracting eyes based on the attracting drawing data of the display apparatus to the display device specified by the display drawing determining means. Awakening support device. The drawing instruction means inputs an instruction to cancel drawing for attracting to the specified display device after a predetermined time has elapsed after inputting a drawing instruction for attracting. 4. The attraction support apparatus according to 4 or 5. When the attraction target acquisition means acquires the coordinate information of the first attraction target point and the coordinate information of the second attraction target point,
The attraction drawing determination means draws the first attraction drawing pattern in the attraction drawing target area so that the criterion of the attraction target matches the position corresponding to the coordinates of the first attraction target point, and A second attraction drawing pattern is drawn so that the reference of the attraction target matches the position corresponding to the coordinates of the second attraction target point, and the first attraction drawing pattern and the second attraction drawing pattern overlap. In the case, the drawing of the overlapping portion is deleted and the whole drawing data is generated. The attracting assistance device according to any one of claims 4 to 6.   An attraction support program for causing a computer to execute the steps according to any one of claims 1 to 3.

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