JP2013033476A - Search advertisement method, system and computer readable recording medium which use search term with rapidly rising input frequency - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a search advertisement method and system utilizing a search term with a rapidly rising input frequency.SOLUTION: The method includes: determining whether a search term exists which has newly reached a prescribed rank of real-time rising search terms; extracting advertiser information related to the search term; receiving bidding information from an advertiser contained in the extracted advertiser information, to proceed with bidding for search advertisement for the search term; and selecting a successful bidder on the basis of a bidding price contained in the received bidding information.

Description

The present invention relates to an advertisement method, system, and computer-readable recording medium using a search term whose number of inputs is rapidly increased, and more particularly, a conventional search advertisement cannot be provided because of its characteristics that do not match the advertisement. By implementing search ads for real-time soaring search terms, it is possible to improve the advertising effectiveness of ads that use real-time soaring search terms that are attracting a great deal of user interest. The present invention relates to an advertising method and system that can protect an advertiser's profit by applying a charging method.

In general, when a search word (or keyword) is input to a search server that provides a search service, a search result corresponding to the search word (for example, a website including the search word, a newspaper article including the search word, An image having a file name including the search word, a community or a blog including the search word), and if there is search advertisement information related to the search word, the search advertisement is also combined therewith, Provide to users.

In such a search service system, search terms can exist in various ways, but when compared based on the total number of search terms input, the number of searches based on some search terms accounts for a very large percentage of the total number of searches. The ratio of search coefficients based on other search terms to the total number of searches tends to be very low. However, a search term that the number of times of input increased sharply immediately after the topic came up, even if the number of times entered before the topic became small, such as temporarily talked news or TV program titles. (Hereinafter referred to as a “rapidly rising search term”). For this reason, many search service systems provide some of the search terms corresponding to the top of the “rapid search terms” on the initial search screen, etc. in real time in order to reflect the convenience of searchers and social trends. doing.

Specifically, the “real-time spike search term detection method and real-time spike search term detection system (NHN Corporation)” of Patent Document 1 reflects the current input tendency of the search term for each search term. A detection method and system for a real-time spike search term that can predict the estimated search frequency at a future time point in real time and quickly detect the spike search term using the estimated search frequency is disclosed. The above Patent Document 1 discloses a method for detecting a real-time spike search term, but does not disclose a specific advertising method using the detected real-time spike search term. Only the concept of increasing the operating profit of the Internet search service provider by increasing the searcher's connection time is provided.

On the other hand, search advertisements (or keyword advertisements) are in the spotlight as a new form among advertisement models using the Internet. Search advertisements are based on the expectation that Internet search service providers that provide search results will be more interested in products or services that match the search terms entered by the user. In this method, a matching advertisement is provided to a specific area among areas that provide search results. In the case of a search advertisement, the detailed contents of the advertisement are only provided with the search results and exposed to the user, and further, the detailed advertisement content is provided by an action such as a user's click or mouse over, or the advertisement is displayed. Advertising effects can be obtained through a method connected to a corresponding website.

In order to provide a search advertisement, an advertiser usually participates in a competitive bid for the search term. In consideration of the highest bid price presented or other factors, one or more advertisers make a successful bid for the search term. In this way, the right to present a search advertisement for the corresponding search term is provided to the corresponding successful bidder for a predetermined period.

The types of search advertisements are classified according to the charging method. As typical examples, the CPC (Cost Per Click) method in which charging is performed per click, and the CPT (Cost Per) in which charging is performed per time are typical. Time) method, CPM (Cost Per Mille) in which charging is performed according to the number of exposures, and the like.

Patent Document 2 “Method, system and computer-readable recording medium (NHN Business Flat Form Co., Ltd.) for performing auction and billing for search advertisements” discloses auction and billing methods for search advertisements, In particular, among a variety of billing schemes, specific auctions and billing schemes have been disclosed for the CPT scheme that allows the advertising cost for a search advertisement to be determined based on the time the search advertisement is posted.

On the other hand, according to the conventional search advertisement providing method, the right to expose the search advertisement for a predetermined period is provided to a successful bidder of a predetermined search word in any charging method. By reflecting the latest trends in society or topics, the ratio of the search term rank (the rank of each search term based on the number of searches based on the number of searches for each search term) is calculated in real time. If the interest in the topic is suddenly reduced after a predetermined period, the ratio of the search word rank suddenly decreases rapidly. In other words, there are sometimes newly formed words or synthesized words that are not pre-generated words in the real-time jump search words. In this case, in order to enjoy the advertising effect of a real-time spike search term that can attract interest only for a day or two days at the shortest or a week at the longest, a specific advertising method corresponding to this is necessary. The fact is that conventional search advertising methods do not satisfy this.

Therefore, advertisers who want to take advantage of opportunities to expose the latest interests of users, users who are interested in products and services in recent trends, and search service systems that seek to generate new revenue generation opportunities. In fact, there is a need for an advertising method that uses real-time soaring search terms so that operators can benefit.

Korean Registered Patent No. 10-0522029 Korean Published Patent No. 10-2010-0032585

An object of the present invention is to solve the problems of the prior art described above.
One object of the present invention is an advertising method that uses a real-time search keyword so that an advertiser can be exposed to the latest interests of the user and can be used to publicize the advertiser's products or services. And providing a system.

It is another object of the present invention to provide an advertising method and system using a real-time soaring search term so as to provide a user with an opportunity to purchase or use a recently trending product or service.

Still another object of the present invention is to provide a search service system operator with a new revenue generation by providing an advertisement using a real-time soaring search term that could not be used as an advertising target due to its characteristics. It is to provide a method and system that can provide opportunities.

In order to achieve the object of the present invention as described above and achieve the specific effects of the present invention described later, the characteristic configuration of the present invention is as follows.

According to one aspect of the present invention, a search advertisement method using a search word with a rapidly increasing number of inputs, performed by a search advertisement system, has a search word newly entered within a predetermined rank of a real-time rapidly increasing search word. The advertiser information related to the search term is extracted, and further, bid information is received from the advertiser included in the extracted advertiser information, and the search advertisement is bid for the search term. A method is provided that includes proceeding and selecting a winning bidder based on a bid price included in the received bid information.

According to another aspect of the present invention, in a search advertisement system using a search word whose number of inputs increases rapidly, a determination unit that determines whether there is a newly entered search word within a predetermined rank of a real-time rapidly increasing search word , An extraction unit for extracting advertiser information related to the search term, and receiving bid information from an advertiser included in the extracted advertiser information to advance a bid for the search advertisement for the search term, A system including a bid management unit that selects a winning bidder based on a bid price included in bid information is provided.

On the other hand, information for performing a search advertisement method using a search term whose number of inputs is rapidly increasing can be stored in a recording medium readable by a server computer. Such recording media include all types of recording media in which programs and data are stored so as to be readable by a computer system. Examples include ROM (Read Only Memory), RAM (RAM: Random Access Memory), CD (Compact Disc), DVD (Digital Video Disk) -ROM, magnetic tape, floppy (registered trademark) disk, optical data. There are storage devices and the like, and implementation in the form of a carrier wave (for example, transfer via the Internet) is also included. Further, such a recording medium is distributed in a computer system connected to a network, and computer-readable codes can be stored and executed in a distributed manner.

As described above, according to the present invention, the advertiser's profits are further improved by publicizing the advertiser's product or service using the real-time spike search term which is the latest interest of the user to the advertiser. There is an effect that can.
In addition, according to the present invention, there is an effect that a user can quickly purchase or use a product or service related to a real-time spike search term corresponding to a recent trend.
In addition, according to the present invention, the search service system operator is provided with advertisements using real-time soaring search terms corresponding to the latest trend of the user and corresponding to the latest trend. There is an effect that it can be provided.

1 is a diagram schematically illustrating an entire system including a real-time soaring search word advertisement system according to a preferred embodiment of the present invention. FIG. 1 is a diagram illustrating a detailed configuration of a real-time soaring search word advertisement system according to a preferred embodiment of the present invention. FIG. FIG. 3 is a diagram illustrating an example of an operation process performed in a real-time spike search keyword advertisement system according to an exemplary embodiment of the present invention. It is a figure which shows the result screen shown as an operation result of the real-time spike search word advertisement system by one preferable embodiment of the present invention.

The following detailed description of the invention refers to the accompanying drawings that illustrate, by way of illustration, specific embodiments in which the invention can be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the invention are different from each other but need not be mutually exclusive. For example, the specific shapes, structures and characteristics described herein may be implemented as other embodiments without departing from the spirit and scope of the invention as understood in connection with one embodiment. It should also be understood that the location or arrangement of individual components within each disclosed embodiment can be changed without departing from the spirit and scope of the invention. Accordingly, the detailed description set forth below is not intended to be taken in a limiting sense, and the scope of the present invention is, if properly described, the full scope equivalent to what the claims claim. And the claims appended hereto. In the drawings, like reference numbers indicate identical or similar functions throughout the various aspects.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art to which the present invention pertains can easily carry out the present invention.

In the embodiment of the present invention, the term “sudden search term” means a search term whose number of times of input has increased abruptly compared to the number of times of normal input, and “real-time soaring search term” This means a rapidly increasing search term that is detected, but in the present invention, it is detected rapidly based on a specific time period (for example, a unit of 30 minutes, a unit of 2 hours or a unit of 24 hours) other than those detected in real time. The search term is also included in the range of “real-time spike search term”.

On the other hand, in the embodiments of the present invention, the terms “search word” and “keyword”, and “search advertisement” and “keyword advertisement” may be used interchangeably.

<Overall system configuration>
FIG. 1 is a diagram schematically illustrating an entire system including a real-time soaring search word advertisement system according to a preferred embodiment of the present invention.

As shown in FIG. 1, in the overall system according to a preferred embodiment of the present invention, a real-time soaring search word advertising system 100 including a database 300 is connected to one or more advertiser terminals 400 and one or more via a network 200. Connected to the advertisement server 500.

The real-time soaring search term advertisement system 100 sells a real-time soaring search term advertisement product including one or more advertisement areas to an advertiser through an interface such as an advertiser page (bidding page), and the advertiser terminal. Based on the bid price of the bid information transferred and received from 400, whether or not to make a successful bid is determined, and the advertisement exposure rank is selectively determined. Further, the real-time soaring search term advertisement system 100 exposes an advertisement related to the real-time soaring search term that has been won by auction to a designated advertisement area. In order to operate the advertising system, such functions, i.e., bidding performance, advertising exposure, billing functions, etc. may be configured to be physically executed through one device, Alternatively, it may be configured to be executed via a plurality of devices as necessary. In the following, for convenience of explanation, the description will be made based on an embodiment in which all functions are performed through one apparatus, but it is obvious to those skilled in the art that the present invention is not limited to this.

The real-time spike search word advertisement system 100 according to an embodiment of the present invention, when determining a new real-time spike search word, analyzes the search term to determine whether the keyword is suitable for the advertisement exposure, and determines the advertisement exposure. If it is determined that the keyword is a suitable keyword, after selecting a business type and an advertiser list related to the keyword, the advertiser is notified of advertising bid information by various methods. The advertiser notified of the advertisement bid information participates in the advertisement bid for the keyword. The real-time soaring search word advertising system 100 according to an embodiment of the present invention exposes an advertisement of an advertiser who has made a successful bid for the keyword, and calculates an advertising cost when an event defined in a predetermined charging method occurs. Execute the billing function. Here, when the real-time spike search word advertisement system 100 according to an embodiment of the present invention executes a function of determining whether or not a keyword is suitable for advertisement exposure, a part or all of the search word is public order and morality. In addition to the case where it is determined that it is contrary to the above or infringes on the rights of third parties such as trademarks or copyrights, there are other existing advertisements that use the corresponding search terms depending on the policy. The above-described function can be applied by expanding to include a case where it is not suitable for advertisement exposure. In addition, SMS and e-mail can be used to inform the advertiser of the bid opportunities for advertisements, and only advertisers determined in advance by providing a connection link to this can participate in bidding. By doing so, when an ad is bid for a real-time spike search term that cannot be separately censored due to its characteristics, it is replaced with an automatic censor function as to whether or not the advertiser is bidding for the relevant search term You can also A detailed configuration and detailed functions of the real-time spike search word advertisement system 100 for performing such functions will be described later with reference to FIG.

On the other hand, the database 300 included in the real-time spike search keyword advertising system 100 according to an embodiment of the present invention includes a real-time spike search term in addition to the advertiser information, bid information, and advertisement information transferred from the advertiser terminal 400. Inflow of specific search terms per unit time to determine whether or not, ad-prohibited keyword list to determine whether a specific search term is a keyword suitable for an advertisement, suitable for a specific search term An advertiser list including a business type and a contact number such as a telephone number and e-mail is structured and stored, and advertisement information stored in the advertisement server 500 can be further stored as necessary.

According to an embodiment of the present invention, the network 200 can be configured regardless of its communication mode such as wired and wireless, and can be a personal area network (PAN), a local area network (LAN). : Local Area Network), Metropolitan Area Network (MAN), Wide Area Network (WAN), and other various communication networks.

The advertiser terminal 400 is connected to the real-time soaring search word advertising system 100 according to an embodiment of the present invention via the network 200 according to the operation of the advertiser, and the advertiser page provided by the real-time soaring search word advertising system 100 is provided. You will participate in bidding to purchase real-time soaring search terms. In other words, the advertiser terminal 400 is information including information such as bid information (a bid price, a predetermined real-time spike search word, etc.) according to an operation of the advertiser who intends to participate in the bid. (Meaning information defined as information necessary for the execution of bidding) is transferred to the real-time spike search keyword advertising system 100 and registered.

On the other hand, it is possible to participate in bidding via the advertiser terminal 400 only to advertisers notified from the real-time soaring search word advertising system 100. In this case, it is possible to connect to the advertiser page only when connecting via a predetermined link included in the bid participation information (for example, SMS or email) notified to the contact information of the advertiser. Alternatively, it may be implemented such that a password is included in the bid participation information and only the advertiser who has input the password can connect to the advertiser page. However, it is not necessarily limited to such a method.

In addition, the advertiser terminal 400 according to an embodiment of the present invention includes an input for connecting to the real-time spike search term advertisement system 100 via the network 200 in order for the advertiser to bid for purchase of the real-time spike search term. Means output device. Not only desktop computers but also notebook PCs, workstations, palmtop computers, personal digital assistants (PDAs), web pads, mobile communication terminals including smart phones, etc. Any digital device equipped with a processor and having computing power can be employed as the advertiser terminal 400 according to the present invention, and this applies to a user terminal (not shown) to be described later. Can be done. Preferably, a web browser in the advertiser terminal 400 is executed in order to connect to the real-time soaring search term advertisement system 100 and input bid information into the real-time soaring search term advertisement system 100 according to the operation of the advertiser. It may be used. However, it is not necessarily limited to this.

Finally, the advertisement server 500 according to an embodiment of the present invention generates a web page substantially including advertisement information and provides it to a user terminal (not shown) according to the control of the real-time spike search keyword advertisement system 100. A server that does Although FIG. 1 shows an embodiment in which the advertisement server 500 is configured as a server separate from the real-time spike search word advertisement system 100, the advertisement server 500 is included in the real-time jump search word advertisement system 100 according to the present invention. It is obvious to those skilled in the art that they can be configured. Meanwhile, the advertisement information may include the title and content of an advertisement input by an advertiser who has made a successful bid for a specific real-time spike search term.

In addition, although not shown in FIG. 1, the entire system according to the embodiment of the present invention accesses the advertisement server 500 or the real-time spike search keyword advertisement system 100 and inputs a specific search term corresponding to the real-time spike search term. Thereafter, the user terminal may be further provided with a web page including advertisement information related to the search term.

<Real-time soaring search word advertising system>
FIG. 2 is a diagram illustrating a detailed configuration of the real-time soaring search word advertisement system 100 according to an exemplary embodiment of the present invention. Hereinafter, with reference to FIG. 2, a detailed configuration and function of the real-time jump search keyword advertisement system according to an embodiment of the present invention will be described.

As shown in FIG. 2, the real-time spike search keyword advertisement system 100 according to an embodiment of the present invention includes a communication unit 110, a determination unit 120, an extraction unit 130, a bid management unit 140, an advertisement exposure and billing unit 150, and a database control unit. 160 may be included.

The communication unit 110 according to an embodiment of the present invention performs data communication with an advertiser terminal 400, an advertisement server 500, and a user terminal (not shown) connected via the network 200, and more specifically, via the network 200. Providing an interface (for example, an advertiser page, an auction bid page, etc.) that can participate in an advertisement bid to the connected advertiser terminal 400 and receiving data such as bid information and advertisement information transferred from the advertiser terminal 400 Perform the function. In addition, the communication unit 110 receives a predetermined search word corresponding to a real-time rapidly increasing search word transferred from a user terminal (not shown) connected via the network 200, and sets the corresponding search word in the user terminal. Performs the function of providing a web page containing relevant advertising information.

The determination unit 120 according to an exemplary embodiment of the present invention has a function of determining whether a new real-time spike search term exists and analyzing the corresponding search term to determine whether the keyword is suitable for advertisement exposure. ,Run. More specifically, the determination unit 120 uses a predetermined rank as a reference (for example, a search word having a ranking of 100th or higher is used as a reference), and the detected real-time rapidly increasing search word is newly added within the predetermined rank. It is determined whether or not there is a rapidly increasing search term. Here, the method of detecting the spike search word in real time, that is, the method of detecting the spike search keyword in real time, predicts the estimated number of future searches for each search word by reflecting the current input tendency in real time. Then, a real-time sudden increase search word is detected in accordance with a determination numerical value calculated using the estimated number of estimated searches. Since this method is described in detail in Patent Document 1 described above, further explanation is omitted here.

On the other hand, it is ideal to detect a rapidly increasing search term in real time and determine the presence of a new search term based on its rank. However, for the efficiency of the system, a specific time period that is not real time (for example, in units of 30 minutes) It is also included in the detection of a real-time spike search term according to the present invention to detect a spike search term based on a unit of 2 hours or 24 hours.

As described above, when there is a newly entered real-time search term within a predetermined rank, the determination unit 120 according to an embodiment of the present invention analyzes the search term and determines whether the keyword is suitable for advertisement exposure. It is additionally determined whether or not. The determination unit 120 can determine whether or not the keyword is suitable for advertisement exposure according to various methods and standards. As a specific example, the determination unit 120 parses the corresponding search word into meaningful morpheme units, compares it with the advertisement-prohibited keyword list stored in the database 300, and parses 1 of them. When one or more morphemes or all morphemes correspond to the advertisement prohibited keyword list, it is determined that the corresponding search word is a keyword that does not match the advertisement exposure. As mentioned above, the advertising prohibited keyword list basically includes keywords that may be contrary to public order or good manners, and may violate registered trademarks and copyrights of third parties. It can also include keywords that have sex. In addition, depending on the implementation method, even if a search term that has already been purchased and used by a specific advertiser is detected as a real-time spike search term, it may be determined that it does not match the advertisement exposure. In this case, the advertisement prohibited keyword list only needs to further include a keyword list that has already been purchased by the advertiser. The above-mentioned keywords that can be included in the advertisement prohibition keyword list are only examples, and various additions, deletions, or changes of keywords in the advertisement prohibition keyword list according to the operation system of the advertisement system or the current situation, It is obvious to those skilled in the art.

The extraction unit 130 according to an exemplary embodiment of the present invention has a function of extracting advertiser information related to a corresponding search word for a real-time rapidly increasing search word determined by the determination unit 120 as a keyword that is suitable for advertisement exposure. ,Run. In more detail, the extraction unit 130 can extract advertiser information related to the corresponding search term from the advertiser list structured and stored in the database 300. In this process, each of the morphemes decomposed by the determination unit 120 is extracted. Extraction can be done on the basis. Here, in the advertiser list, the directory is configured for each preset industry, and the advertiser information related to each industry can be stored. After matching the industry related to the search term, the advertiser information can be extracted by selecting the advertiser included in the relevant industry. For example, if it is assumed that the real-time spike search term that has passed through the determination unit 120 is “actress L mountaineering clothes”, it can be divided into “actress L” and “mountain clothes” by decomposing them into morpheme units. When the advertisers A, B, and C in the business category “sportswear” in the advertiser list match the morpheme “climbing clothes”, the advertisers A, B, and C of the corresponding search term “actress L climbing clothes” Advertiser information can be extracted. If there are multiple industries related to the search term, depending on the management method, the advertiser information is extracted only for advertisers corresponding to any of the multiple industries, or at least one of them Various modifications such as extracting all advertiser information of advertisers belonging to one industry can be added. In other words, the most important technical feature of the extraction unit 130 according to an embodiment of the present invention is the advertiser's advertiser information that is suitable for performing an advertisement on a predetermined search keyword provided through the determination unit 120. It is obvious to those skilled in the art that various embodiments using the concept of the present invention belong to the scope of the right of the present invention. The advertiser information may include the advertiser's personal matters including the contact information and the type of business to which the advertiser belongs, but is not necessarily limited to this.

Meanwhile, the bid management unit 140 according to an embodiment of the present invention performs a function of generally controlling / managing bids for selling advertisement products for a real-time spike search term. More specifically, the bid management unit 140 notifies the advertisement bid information to the contact included in the advertiser information of the advertiser related to the specific real-time spike search word extracted from the extraction unit 130, and notifies the notification. Based on the bid price of each advertiser included in the received bid information transferred from the advertiser terminal 400 of at least one advertiser received, the winning bidder is selected according to a preset bid method. To do. At this time, the notification method of the advertising bid information according to the embodiment of the present invention includes SMS sending to the mobile phone number out of the contact information of the advertiser information registered in the database 300, email sending to the email address, and advertisement. Any one of various notification methods such as telephone guidance to a main business place or a mobile phone number can be adopted. In the following, for convenience of explanation, an explanation will be made based on an embodiment adopting a notification method using e-mail, but the same technical idea can be easily applied to other notification methods. It will be apparent to those skilled in the art that such modifications are within the scope of the present invention as long as the gist of the invention is maintained.

Therefore, the bid management unit 140 according to an exemplary embodiment of the present invention may determine the corresponding real-time spike search word for the advertiser based on the specific real-time spike search keyword and the advertiser information provided through the determination unit 120 and the extraction unit 130. Notify me of emails that offer bid opportunities. The email contains a link that connects to an advertiser page that can participate in the bid, so that the advertiser who receives the notification can click on the link in the email and immediately participate in the bid. It is embodied. Alternatively, the email may be embodied so as to include a password necessary for bid participation. Although it is possible for an advertiser who has not received notification of a bid for such a real-time spike search book to participate in the bidding, an advertiser providing a product or service unrelated to the search term will place a bid. When participating, inconvenience or confusion of the user due to an advertisement not related to the search term or distrust of the search advertisement may occur, so only the advertiser extracted through the extraction unit 130 is limited to bid participation targets. It is preferable.

On the other hand, the bid management unit 140 receives bid information including a bid price for each advertiser participating in the bid, and selects a successful bidder based on the bid information. Depending on the advertising method, the number of successful bidders selected may be one or multiple. Due to the nature of real-time spike search terms, advertisements should be run within a relatively short time, and various advertisers can be run within a short period of time rather than monopolizing an advertisement related to a real-time spike search term. Considering that an opportunity to participate should be provided, it is preferable that the period of advertisement bidding associated with real-time spike search terms be relatively short compared to other search advertisements. However, it is not necessarily limited to this. For example, when the advertisement bidding cycle is 10 minutes, it may be determined every 10 minutes whether a new winning bidder is selected or an existing winning bidder is maintained based on the received bid information of the advertiser.

On the other hand, a search term that means a search term that has a higher estimated number of searches in the future than the current search term can be selected as a real-time search term that has suddenly gained popularity among users. Because search terms that have already recorded a large number of searches in cannot continue to remain as real-time spike search terms, advertisements based on what criteria are used for search terms that have started advertising as real-time spike search terms The problem arises regarding whether to continue. As one solution to this, once selected as a real-time spike search term, if the user continues to record a high number of searches, it can be considered that the user's interest is maintained, so the selected real-time spike Based on whether or not the search term continues to be positioned higher in the search term rank based on a specific period (for example, daily or weekly), it is possible to determine whether or not to maintain the real-time spike search term advertisement method. . However, this is only an example. In other words, one of the important technical features of the bid manager 140 according to one embodiment of the present invention is to control or manage bids so that advertisements can be provided for real-time spike search terms, If the interest is not chilled, that is, if the user continues to maintain a high number of searches, then the concept is to allow it to continue to be recognized as a real-time spike search term and to serve ads accordingly. is there. Accordingly, it is obvious to those skilled in the art that various embodiments using the concept of the present invention belong to the scope of the right of the present invention.

In addition, the bid management unit 140 provides an interface for inputting an advertisement title and content (T & D: Title & Description) to an advertiser who has made a successful bid as a result of bidding, thereby facilitating a search advertisement for the corresponding real-time spike search term. A function for enabling generation may be further included. However, since it is sufficient to adopt a known technique, a detailed description is omitted.

The advertisement exposure and billing unit 150 has a function of exposing an advertisement generated by the advertiser selected by the bid management unit 140 when inputting a corresponding real-time spike search term and calculating and billing the advertisement cost when the billing occurs. ,Run. Further, the advertisement exposure and billing unit 150 may be configured to directly expose the advertisement according to the embodiment, or may be configured to control the advertisement server 500. Depending on how it is implemented, if there are multiple advertisers selected for the relevant real-time spike search term, or if the corresponding real-time spike search term is a search term that has already been purchased and used by a specific advertiser There may be a plurality of advertisements provided. In this case, the bid management unit 140 may further determine an exposure rank for each of the plurality of advertisements, determine an advertisement area to be exposed based on the determined exposure rank, and then expose the advertisement. Can be done. The exposure ranking can be determined in various ways. For example, the higher the bid price, the higher the position is assigned as the advertising area, or it is already purchased and used as a search term. The exposure rank of a particular advertiser is set to be higher than the exposure rank of the advertiser selected by bidding for a real-time spike search term, so that a higher position can be assigned as the advertisement area.

Further, the advertisement exposure and billing unit 150 can calculate and charge the advertisement cost according to various billing methods. Here, as a charging method, a CPC method in which charging is performed per click, a CPT method in which charging is performed per hour, a CPM method in which charging is performed according to the number of exposures, and charging is performed according to a user's specific action such as purchase. Any one of CPA (Cost Per Action) performed can be selected and used. However, it is not necessarily limited to the examples given above. For example, if the billing bid period is set to be relatively short and the advertiser is changed within a quick time, it can be said that the CPC method is the preferred billing method for the advertiser. As for the configuration and function of the advertisement exposure and billing unit 150, a known technique can be adopted, and thus a detailed description thereof is omitted.

The database controller 160 according to the present invention structures and stores various data such as advertiser information, bid information, and advertisement information received via the communication unit 110 in the database 300, and requests each component constituting the system. The function of extracting the requested data from the database 300 and providing the requested data is executed.

Meanwhile, the communication unit 110, the determination unit 120, the extraction unit 130, the bid management unit 140, the advertisement exposure and billing unit 150, and the database control unit 160 illustrated in FIG. 2 are physically embodied in one machine. Alternatively, some or each of them may be physically implemented in another machine, or a plurality of machines that physically perform the same function may exist in parallel. As described above, the present invention is not limited to the physical number and position of the machine or database in which each component is installed, and has a general knowledge in the technical field to which the present invention can be modified in various ways. It is self-explanatory to the person.

<Example of operation of advertisement method for real-time spike search term>
FIG. 3 is a flowchart illustrating an example of an operation process performed in the real-time soaring search word advertisement system according to an exemplary embodiment of the present invention. Hereinafter, an operation process of the real-time spike search word advertisement system 100 according to an exemplary embodiment of the present invention will be described in detail with reference to FIG.

The determination unit 120 according to an embodiment of the present invention detects the rank of the real-time spike search word, and determines whether or not there is a newly entered real-time spike search word within a predetermined rank based on the detected rank. Is discriminated (S110). As a result of the determination, if there is a real-time rapidly increasing search word newly included in the rank, the determining unit 120 according to an exemplary embodiment of the present invention uses the real-time rapidly increasing search word as a keyword to match the advertisement exposure. (S120). As described above, whether or not a keyword is suitable for advertisement exposure is determined by comparing the real-time spike search term into meaningful morpheme units and then comparing it with the advertisement prohibited keyword list stored in the database 300. This is based on whether there is a matching keyword.

When it is determined that the real-time spike search keyword is a keyword suitable for advertisement exposure, the extraction unit 130 according to an embodiment of the present invention may purchase an advertiser that is adapted to purchase the real-time spike search term and perform an advertisement. The advertiser information is extracted (S130). More specifically, the extraction unit 130 extracts advertiser information including the contact information of the advertiser corresponding to the business type related to the real-time spike search term from the business type and advertiser list structured and stored in the database 300. To do. As an extraction process, first, after extracting a business type that matches the real-time spike search term decomposed into meaningful morpheme units, advertiser information of an advertiser classified into the corresponding business type may be extracted.

The bid management unit 140 according to an exemplary embodiment of the present invention may be configured to purchase the real-time spike search term and place an advertisement in the contact information of the advertiser information extracted from the extraction unit 130. Is notified (S140). As described above, the notification method can include sending an email to the email address of the advertiser. In this case, the sent email includes a link that connects to an advertiser page that can participate in bidding, and the advertiser who receives the notification simply clicks on the link in the email and immediately receives the advertiser. This can be done so that you can go to the page and participate in the bid.

Thereafter, when the advertiser notified of the advertisement bid opportunity transfers the bid information including the bid price via the advertiser terminal 400, the bid management unit 140 according to the embodiment of the present invention proceeds with the bid, The main bid information is received, and the winning bidder is selected based on the bid price included in the bid information (S150). As described above, the bid management unit 140 can periodically repeat the bidding process and the successful bidder selection process according to a predetermined advertisement bidding cycle. If the rapidly increasing search word records a predetermined rank or higher among the currently input search word ranks such as the daily search word rank or the weekly search word rank, it can be continuously performed.

On the other hand, when the user connects to the advertisement server 500 or the real-time spike search term advertisement system 100 through the user terminal and inputs the real-time spike search term, the advertisement exposure and billing unit 150 according to an embodiment of the present invention can make a successful bid. The advertiser's advertisement is exposed to the user (S160), and charging is performed when a predetermined charging condition such as exposure of the advertisement or click of the advertisement is satisfied.

<Advertising screen for real-time spike search terms>
FIG. 4 is a diagram illustrating a result screen that is seen as an operation result of the real-time jump search keyword advertisement system according to the preferred embodiment of the present invention. According to the real-time spike search word advertising system of the present invention, for example, the winning bidder is determined through the bid and bid of the advertiser related to “actress L mountaineering clothes” determined to be a real-time spike search term. Assuming that an advertisement has been generated, when the user inputs “actress L mountaineering clothes” that is the corresponding search term, the successful bidder's advertisement is displayed as an operation result, as indicated by a red box at a predetermined position on the search result screen. Will be exposed.

Embodiments according to the present invention can be embodied in the form of program instructions that can be executed via various computer means and recorded on a computer-readable medium. The computer readable medium may include program instructions, data files, data structures, etc., alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the present invention or may be known and usable by those skilled in the computer software field. Examples of the computer-readable recording medium include a magnetic medium such as a hard disk, a floppy (registered trademark) disk and a magnetic tape, an optical recording medium such as a CD-ROM and a DVD, an optical floppy ( It is specially configured to store and execute program instructions such as magneto-optical media such as Floppy disk and ROM, RAM, flash memory, etc. Hardware devices included. Examples of program instructions include not only machine language code produced by a compiler but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above can be configured to be operated as one or more software modules to perform the operations of the present invention, and vice versa.

As described above, the present invention has been described with reference to specific items such as specific components and limited embodiments and drawings, but this is provided to assist in a more general understanding of the present invention. However, the present invention is limited to the above-described embodiment, and various modifications and variations can be made from such description by those having ordinary knowledge in the field to which the present invention belongs.

Accordingly, the spirit of the present invention should not be determined by being limited to the embodiments described, and not only the claims described below, but also anything that is equivalent or equivalent to the scope of the claims. It can be said that it belongs to the scope of the inventive idea.

100: Real-time soaring search word advertisement system 110: Communication unit 120: Discrimination unit 130: Extraction unit 140: Bid management unit 150: Advertisement exposure and billing unit 160: DB control unit 200: Network 300: Database (DB)
400: Advertiser terminal 500: Advertising server

Claims (19)

In a search advertising method using a search term that is used by the search advertising system and the number of times of input increases rapidly,
Determine whether there is a newly entered search term within the specified rank of the real-time spike search term,
Extracting advertiser information related to a search term newly entered within the predetermined rank;
Bidding information is received from the advertiser included in the extracted advertiser information, the search advertisement is bid for the search term, and the winning bidder is selected based on the bid price included in the received bid information. A method involving that. The method of claim 1, further comprising determining whether the search term is a keyword suitable for advertisement exposure based on a determination as to whether the search term is included in a list of prohibited advertisement keywords stored in a database. . The method of claim 2, wherein the advertisement prohibited keyword list includes keywords already purchased by an advertiser. The said search term is decomposed | disassembled into one or more morpheme units which have a meaning, and the judgment with respect to whether it is contained in the said advertisement prohibition keyword list | wrist is performed with respect to each said decomposed | disassembled morpheme. the method of. The method according to claim 1, wherein the advertiser information includes an advertiser contact information. The method according to claim 5, further comprising notifying advertisement bid information to a contact included in the advertiser information prior to proceeding with a bid for the search advertisement and selecting a winning bidder. The method of claim 6, wherein the notified advertisement bid information includes at least one of a link connecting to an advertiser page where an advertiser can participate in a bid, or a password necessary for the advertiser to participate in a bid. The method according to any one of claims 1 to 7, wherein a bid for the search advertisement is not permitted except for an advertiser included in the extracted advertiser information. The step of advancing a bid for the search advertisement and selecting a successful bidder is repeatedly performed based on a predetermined advertisement bidding cycle when the keyword is included in a specific rank of a search word rank based on a predetermined cycle. 9. The method according to any one of items 8. The method according to any one of claims 1 to 9, further comprising providing advertisement information of the keyword successful bidder to the user when the keyword input by the user is received. The method of claim 10, further comprising charging when the user clicks on the provided advertisement. The computer-readable recording medium which recorded the program which performs the method as described in any one of Claims 1 thru | or 11. In a search advertising system that uses search terms that have a rapidly increasing number of entries,
A discriminator for discriminating whether or not there is a newly entered search term within a predetermined rank of the real-time spike search term;
An extraction unit for extracting advertiser information related to the search term; and receiving bid information from an advertiser included in the extracted advertiser information to advance a bid for a search advertisement for the search term, A system including a bid management unit that selects a successful bidder based on a bid price included in bid information. The determination unit according to claim 13, wherein the determination unit further determines whether the search word is a keyword suitable for advertisement exposure based on a determination as to whether the search word is included in an advertisement prohibited keyword list stored in a database. system. The system according to claim 14, wherein the search term is decomposed into one or more morpheme units having meaning, and determination as to whether the search word is included in the advertisement prohibited keyword list is performed on each decomposed morpheme. The system according to any one of claims 13 to 15, wherein a bid for the search advertisement is not permitted except for an advertiser included in the extracted advertiser information. The bid management unit, when the keyword is included in a specific rank of a search word rank based on a predetermined cycle, selects a successful bidder by repeatedly advancing bidding of the search advertisement based on a predetermined advertisement bid cycle. The system as described in any one of thru | or 16. The system according to any one of claims 13 to 17, wherein the advertisement exposure and billing unit further provides advertisement information of the keyword successful bidder to the user when receiving the keyword input by the user. The system of claim 18, wherein the advertisement exposure and billing unit further performs billing when receiving that the user clicks the provided advertisement.