JP2012208139A - Display apparatus, cigarette fixture and automatic dispenser - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a display device which allows beautiful advertisement content for cigarettes to be displayed and output at high picture quality.SOLUTION: A cigarette fixture 100 includes a body frame 110 in which cigarette commodities STP are displayed in vertical, lateral, and front/rear directions and a display device 120 formed integrally on the front face of the body frame 110, in which the display device 120 is composed of organic electroluminescence.

Description

  The present invention relates to a display device that advertises cigarettes inside a store such as a convenience store or on the street, and a cigarette utensil and a vending machine using the display device.

  Currently, in order to promote cigarettes inside stores such as convenience stores, methods such as posting pops on cigarette utensils and using signboards are used, and advertising content is posted there. In addition, in order to promote cigarettes on the streets, advertising content and the like are written on vending machines and the like.

  For example, there is a proposal of a pop stand that can attract customers by enhancing the effectiveness of advertising and advertising without depending only on the degree of conspicuousness of the advertising content displayed on the advertising screen and the ability to stimulate the customer.

  In the technology, a stand body that can be erected in a three-dimensional shape having a plurality of advertisement display surfaces, and a discount coupon area that includes a plurality of discount coupons that are detachably connected to appropriate positions on the outer surface of the stand body, (Patent Document 1).

JP 2007-033801 A

  As mentioned above, cigarettes are advertised in pop-ups of cigarette utensils and billboards, etc. in stores such as convenience stores as mentioned above. Tobacco is advertised.

  However, such advertising content is only a still image that does not emit light, and its appeal effect is small. For example, it is also possible to display a self-lighting moving image advertising content using a liquid crystal display or the like that is currently the mainstream of display devices. However, the liquid crystal display does not have good image quality, and it is difficult to display high-speed moving images, and it is not possible to display beautiful advertising content at high speed.

  The present invention has been made in view of the above-described problems, and provides a display device capable of displaying beautiful advertisement content with high image quality.

  The display device of the present invention is a display device that displays advertisement content, and is composed of an organic electroluminescence display device, which displays and outputs the advertisement content of cigarettes. Therefore, in the display device of the present invention, the advertising content of cigarettes is displayed and output on the organic electroluminescence display device.

  The cigarette lighter of the present invention includes the display device of the present invention and a main body frame integrally formed with the display device.

  The vending machine of the present invention includes the display device of the present invention and a vending machine body in which the display device is integrally formed.

  In the display apparatus of the present invention, the advertising content of cigarettes is displayed and output on an organic electroluminescence display device. For this reason, it is possible to display and output beautiful tobacco advertising content with high image quality. For example, it is possible to display and output high-speed moving images as tobacco advertising content.

It is a typical perspective view which shows the external appearance of the tobacco bowl of 1st Embodiment of this invention. It is a typical perspective view which shows the external appearance of the tobacco fixture of a 2nd form. It is a typical perspective view which shows the external appearance of the tobacco fixture of a 3rd form. It is a typical perspective view which shows the external appearance of the vending machine of a 4th form. It is a typical perspective view which shows the external appearance of the vending machine of the 5th form. It is a typical perspective view which shows the external appearance of the vending machine of a 6th form.

  A first embodiment of the present invention will be described below with reference to FIG. The cigarette lighter 100 according to the present embodiment includes a main body frame 110 on which tobacco products STP are displayed in the up, down, front, rear, left, and right directions, and a display device 120 that is integrally formed on the front surface of the main body frame 110. Device 120 consists of organic electroluminescence.

  More specifically, the tobacco bowl 100 according to the present embodiment has a structure in which the tobacco products STP are displayed vertically and horizontally according to type, and are filled and stored before and after each type. That is, it has a hierarchical structure in the vertical direction, and the horizontally long display device 120 is installed in front of the portion where the tobacco product STP is placed.

  It should be noted that display device 120 projects from the upper part of tobacco appliance 100 of the present embodiment. The upper display device 120 can be curved in an arc shape by taking advantage of the characteristics of organic electroluminescence.

  In the configuration as described above, the cigarette lighter 100 according to the present embodiment performs data communication with a backyard in-store server or the like (not shown), and displays and outputs a moving image of the cigarette advertisement content on the display device 120.

  Since the display device 120 is made of organic electroluminescence, it is possible to display and output beautiful tobacco advertisement content with high image quality, for example, to display and output high-speed moving images as tobacco advertisement content.

  In particular, in the tobacco bowl 100 of the present embodiment, the horizontally long display device 120 is disposed in the front space of the main body frame 110 on which the tobacco product STP is placed.

  For this reason, the advertising content of tobacco can be satisfactorily displayed and output by the display device 120 made of organic electroluminescence without hindering the capacity of the cigarette holder 100.

  Further, by causing the display device 120 to protrude above the cigarette lighter 100, it is possible to display and output the advertising content of cigarettes by making good use of the space.

  Here, the characteristics of the display device 120 made of organic electroluminescence will be described. First, in organic electroluminescence, a light emitting element is configured for each pixel.

  The light emitting element is made of a negative electrode such as metal / electron injection layer / electron transport layer / light emitting layer / hole transport layer / hole injection layer / positive electrode such as ITO, and a substrate such as a glass plate or a transparent plastic plate. Become.

  Such a sandwich-like structure is called a heterostructure, and an efficient reaction can be caused by confining electrons and holes in separate layers. Organic materials such as diamine, anthracene, and metal complexes are used for the material of each layer.

  The thickness of each layer between the electrodes is several nm to several hundred nm, and the total thickness is only about 1 μm or less. In addition, by using a flexible plastic or the like for the substrate, it is possible to manufacture a flexible (bent) display or illumination.

  Organic electroluminescence also injects electrons and holes from each by applying a voltage to the cathode and anode. The injected electrons and holes pass through the respective electron transport layer / hole transport layer and are combined in the light emitting layer.

  The light emitting material of the light emitting layer is excited by the energy generated by the bond. Light is generated when returning from the excited state to the ground state again. Luminescence that returns from the excited state (singlet) to the ground state as it is is fluorescence, and phosphorescence is obtained by using the light emitted from the singlet state via the triplet state with a slightly lower energy level to return to the ground state. Energy that cannot be used well for light even when excited is non-radiatively deactivated (thermally deactivated).

  A metal thin film such as aluminum, silver / magnesium alloy or calcium is used for the cathode, and a transparent metal thin film such as indium tin oxide called ITO (INDIUM TIN OXIDE) is used for the anode. The generated light is reflected by the reflecting surface and passes through the transparent electrode and the substrate (such as a glass plate or a plastic plate).

  In addition, since the brightness is changed by changing the direction of the molecules of the liquid crystal in the liquid crystal display, the response speed is slow, which causes a problem in reproduction of moving images. On the other hand, organic electroluminescence has a very short response time because the lifetime of excitons is very short and the luminance changes instantaneously when the current is changed.

  In the liquid crystal display, the response speed depends on the environmental temperature, and at a low temperature, the response speed becomes even slower. However, the response speed of an organic electroluminescence display does not change even at low temperatures.

  Furthermore, organic electroluminescence does not have the phenomenon that the gradation changes depending on the viewing direction as in liquid crystal, and the contrast is low and the viewing angle is as close as 180 degrees.

  Unlike a liquid crystal display in which light is collected by a prism sheet to improve surface brightness, it has a light emission distribution close to a Lambertian distribution, but it can also be condensed by using the microcavity effect.

  Current organic electroluminescent displays are limited in resolution by shadow mask accuracy and process. Currently, technologies that do not involve limitations of shadow masks, such as white + color filter method, laser thermal transfer method, and laser redeposition method, which are methods other than shadow masks, are being developed.

  Further, since one or more TFTs are required for a pixel in the case of a liquid crystal and two or more TFTs in the case of an organic electroluminescence, it may be a restriction in the case of a high-resolution display, but the restriction is being removed due to the development of a top emission method. Further, there is a possibility that the resolution can be increased by vertically stacking the three color light emitting layers.

  In addition, since organic electroluminescence emits light by excitons in an organic semiconductor rather than discharge light emission like a plasma display, a voltage required for light emission itself is as low as about several volts.

  In addition, the luminous efficiency of organic electroluminescence has been dramatically improved in recent years. In addition, fluorescent materials are widely used as light emitting materials. However, in principle, highly efficient phosphorescent materials are being developed, and higher efficiency can be expected.

  Furthermore, since organic electroluminescence is self-emission of the element, and black can be clearly expressed by stopping light emission, a high contrast ratio that is difficult to measure can be achieved. The contrast ratio of organic electroluminescence is nominally 1 million: 1 compared to about 1000: 1 for liquid crystal televisions.

  Organic electroluminescence is not affected by magnetism, unlike a cathode ray tube. Furthermore, organic electroluminescence, unlike a liquid crystal having a structure sandwiched between two glass substrates, has a single substrate and additionally does not require a backlight, and thus can be thinned.

  A soft and foldable display using a substrate such as plastic has also been announced. Since organic electroluminescence can in principle have a simpler structure than a liquid crystal display, the production cost is expected to be lower than that of a liquid crystal display.

  Next, a second embodiment of the present invention will be described below with reference to FIG. The cigarette lighter 200 according to the present embodiment includes a main body frame 110 on which cigarette products STP are displayed in the up, down, front, rear, left, and right directions, and a display device 120 that is integrally formed on a side surface of the main body frame 110. Device 120 consists of organic electroluminescence.

  In the configuration as described above, the cigarette lighter 200 of the present embodiment, for example, performs data communication with a backyard in-store server (not shown), and displays and outputs a moving image of cigarette advertisement content on the display device 120.

  Since the display device 120 is made of organic electroluminescence, it is possible to display and output beautiful tobacco advertisement content with high image quality, for example, to display and output high-speed moving images as tobacco advertisement content.

  In particular, in the tobacco bowl 200 of the present embodiment, the display device 120 is disposed in the side space of the main body frame 110 on which the tobacco product STP is placed.

  For this reason, the advertising content of tobacco can be displayed and output satisfactorily on the display device 120 made of organic electroluminescence without hindering the accommodation capacity of the tobacco bowl 200. Note that such a display device 120 can be externally attached to an existing cigarette holder (not shown).

  Next, a third embodiment of the present invention will be described below with reference to FIG. The cigarette lighter 300 according to the present embodiment includes a main body frame 110 on which the tobacco product STP is displayed in the up, down, front, back, left, and right directions, and a display device 120 that protrudes from the left and right sides of the main body frame 110, respectively. The display device 120 is made of organic electroluminescence.

  In the configuration as described above, the cigarette lighter 300 according to the present embodiment performs data communication with, for example, a backyard in-store server (not shown), and displays and outputs a moving image of cigarette advertisement content on the display device 120.

  Since the display device 120 is made of organic electroluminescence, it is possible to display and output beautiful tobacco advertisement content with high image quality, for example, to display and output high-speed moving images as tobacco advertisement content.

  Next, a fourth embodiment of the present invention will be described below with reference to FIG. The vending machine 400 according to the present embodiment includes a vending machine main body 410 that accommodates tobacco products STP and is installed on the street, and a display device 420 that is integrally formed on the front surface of the vending machine main body 410. The display device 420 is made of organic electroluminescence.

  More specifically, in the vending machine 400 according to the present embodiment, a plurality of product samples 411 such as tobacco products are arranged on the front surface, and a product selection button 412 is arranged for each of the plurality of product samples 411. Yes.

  In addition, a display device 420 is disposed on the front surface of the vending machine 400. Similarly, a coin insertion unit 413 for inserting coins, a bill insertion unit 414 for inserting banknotes, and a change discharge for discharging change. A unit 415, a card authentication unit 416 for authenticating the authentication card, a product discharge unit 417 for discharging sales products such as tobacco products, and the like are formed.

  In the configuration as described above, the vending machine 400 according to the present embodiment displays and outputs a moving image of tobacco advertising content on the display device 420, for example. Since the display device 420 is made of organic electroluminescence, it is possible to display and output beautiful tobacco advertisement content with high image quality. For example, high-speed moving images can be displayed and output as tobacco advertisement content.

  For this reason, not only a customer who stops in front of the vending machine in order to purchase a tobacco product, but also a customer who walks in front of the device sees the display device 420 and can appeal the advertising content of tobacco well.

  Next, a fifth embodiment of the present invention will be described below with reference to FIG. The vending machine 500 of the present embodiment includes a vending machine body 410 that accommodates tobacco products STP and is installed on the street, a display device 420 that is integrally formed on the left and right side surfaces of the vending machine body 410, The display device 420 is made of organic electroluminescence.

  More specifically, in the vending machine 500 of the present embodiment, the vending machine front part 401 and the vending machine rear part 402 of the vending machine body 410 are each formed in a box shape having a predetermined thickness, It is formed so as to be freely opened and closed by a hinge mechanism (not shown).

  The vending machine rear portion 402 stores, for example, tobacco products that are sales products, and the vending machine front portion 401 incorporates various mechanisms such as a coin insertion unit 413 and a sales product carry-out mechanism ( Not shown). For this reason, the display device 420 on the side of the vending machine main body 410 is also individually attached to the vending machine front portion 401 and the vending machine rear portion 402.

  In the configuration as described above, the vending machine 500 according to the present embodiment displays and outputs a moving image of tobacco advertising content on the display device 420, for example. Since the display device 420 is made of organic electroluminescence, it is possible to display and output beautiful tobacco advertisement content with high image quality. For example, high-speed moving images can be displayed and output as tobacco advertisement content.

  In particular, in the vending machine 500 according to the present embodiment, since the display device 420 is arranged in the side space, a customer walking in the vicinity of the side of the vending machine can be visually recognized. Can be appealed well. Note that such a display device 420 can be externally attached to an existing vending machine (not shown).

  Next, a sixth embodiment of the present invention will be described below with reference to FIG. The vending machine 600 according to the present embodiment includes a vending machine body 410 that accommodates tobacco products STP and is installed on the street, and a display device that protrudes from the left and right sides and the upper part of the vending machine body 410. 420, and this display device 420 is made of organic electroluminescence.

  In the configuration as described above, the vending machine 600 according to the present embodiment displays and outputs a moving image of tobacco advertising content on the display device 420, for example. Since the display device 420 is made of organic electroluminescence, it is possible to display and output beautiful tobacco advertisement content with high image quality. For example, high-speed moving images can be displayed and output as tobacco advertisement content.

  For this reason, it is possible to appeal to the customer by visually recognizing the tobacco advertising content on the display device 420. Note that such a display device 420 can be externally attached to an existing vending machine (not shown).

  The present invention is not limited to the present embodiment, and various modifications are allowed without departing from the scope of the present invention. For example, the above-described display devices 120 and 420 such as the cigarette lighter 100 and the vending machine 400 further include a moving image control device that controls the moving image advertising content, and a content communication unit that communicates the moving image control device and the advertising content. You may have (not shown).

  In this case, the moving image control device for advertising content is not incorporated in a cigarette jar or a vending machine, but is an external device such as a personal computer. Therefore, it is possible to change the advertising content and time displayed by this device in advance and according to the situation.

  The display devices 120 and 420 have a content communication unit with the video control device, and by receiving a command from the content communication unit, it is possible to display a video of optimal advertising content.

  In addition, for example, the above-described display devices 120 and 420 such as the cigarette lighter 100 and the vending machine 400 communicate an ID reader that reads predetermined ID data and an ID communication unit that communicates the ID data read by the ID reader. May further be included (not shown).

  In this case, in order to receive the ID information transmitted from the ID information reading unit installed in or near the cash register at the store or the ID information reading unit installed in the vending machine, the display device has An ID information communication unit is provided.

  As a result, since the ID information (adult authentication card, license, customer information entered at the cash register, etc.) can be used as an opportunity to change the video of the advertising content, the video of the advertising content according to the customer is displayed. be able to.

  Naturally, the above-described plurality of embodiments can be combined within a range in which the contents do not conflict with each other.

DESCRIPTION OF SYMBOLS 100 Tobacco bowl 110 Main body frame 120 Display device 200 Tobacco bowl 300 Tobacco bowl 400 Vending machine 401 Vending machine front part 402 Vending machine rear part 410 Vending machine main body 411 Goods sample 412 Goods selection button 413 Coin insertion part 414 Bill insertion part 415 Change discharge 416 Card authentication unit 417 Product discharge unit 420 Display device 500 Vending machine 600 Vending machine STP Tobacco products

Claims (17)

A display device for displaying advertising content,
It consists of an organic electroluminescence display device,
A display device that displays and outputs cigarette advertisement content.   The display device according to claim 1, wherein the display device is installed inside a store such as a convenience store.   The display device according to claim 2, wherein the display device is formed integrally with a tobacco fixture in which tobacco products are displayed.   The display device according to claim 3, wherein the display device is disposed in front of the cigarette lighter.   The display device according to claim 3, wherein the display device is disposed on a side surface of the tobacco fixture.   The display device according to claim 3, wherein the display device projects from an upper part of the cigarette lighter.   The display device according to claim 3, wherein the display device projects from a side portion of the cigarette lighter.   The display device according to claim 1, wherein the display device has a structure installed on a street or the like.   The display device according to claim 8, wherein the display device is integrally formed with the vending machine.   The display device according to claim 9, wherein the display device is disposed in front of the vending machine.   The display device according to claim 9 or 10, which is disposed on a side surface of the vending machine.   The display device according to claim 9, wherein the display device projects from an upper portion of the vending machine.   The display device according to claim 9, wherein the display device projects from a side portion of the vending machine. A video control device for controlling the advertising content of the video;
A content communication unit for communicating the video control device and the advertising content;
The display device according to any one of claims 1 to 13, further comprising: An ID reader for reading predetermined ID data;
An ID communication unit that communicates the ID data read by the ID reader;
The display apparatus according to claim 1, further comprising: A display device according to any one of claims 3 to 7, 14, 15;
A main body frame in which the display device is integrally formed;
Cigarette utensils having. A display device according to any one of claims 9 to 15,
A vending machine body in which the display device is integrally formed;
Vending machine with.

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