JP2012135342A - Electronic shelf label system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an electronic shelf label system in which a POP display paired with an electronic shelf label is hardly misaligned from its mounting position.SOLUTION: The electronic shelf label system is configured to receive at least price data of a relevant merchandise product and indicate the price through an electronic shelf label B provided for each kind of merchandise products displayed on a merchandise shelf D. The electronic shelf label system includes: a rail 3 mounted to the merchandise shelf, and for holding the electronic shelf label between the upper and lower parts of the rail; a mounting portion A provided on the front thereof along the rail with a pair of upper and lower recessed portions 4 for holding the POP display therebetween; a window for exposing a display screen of the electronic shelf label held at the rail; an indicator 15 for showing sales promotion information; and a POP display C having upper and lower sides that fit in the recessed portions.

Description

  The present invention relates to an electronic shelf label system that displays a price or the like of a product used in a retail store such as a supermarket and displayed on a product shelf to a customer (purchaser).

  At a retail store such as a supermarket, an electronic shelf label that displays the price of the product displayed on the product shelf on the liquid crystal display unit according to an instruction from the management device (host computer) at the headquarters is attached to the product shelf via a rail member Further, a multi-directional electronic shelf label is attached to a mounting groove along the longitudinal direction of the rail member by attaching a POP notation tool with a window hole indicating information related to sales promotion of products displayed on the electronic shelf label, advertisements, etc. There is known an electronic shelf label system that aims to improve the sales promotion effect by ensuring a wide display area without increasing the protrusion by emphasizing and displaying around (see, for example, Patent Document 1).

  However, on the other hand, there is a problem that the customer touches the POP marking tool when taking out the merchandise displayed on the merchandise shelf and covers the display surface of the electronic shelf label when the mounting position of the POP marking tool is shifted. Exists.

  In addition, the POP marking tool can be firmly fixed to the rail member by screwing to prevent the POP marking tool from shifting. However, the POP marking tool is frequently removed by changing the product display or changing the sales promotion product. It is not suitable for the POP notation tool to be used.

JP 2001-178599 A

  The present invention has been made in view of the above-described problems of the prior art, and provides an electronic shelf label system in which a POP notation tool provided in a pair with an electronic shelf label is displaced and does not hide the electronic shelf label. Let it be an issue.

In order to achieve the above object, the electronic shelf label system of the present invention receives at least price data of the corresponding product from the management device and displays it by an electronic shelf label provided for each type of product displayed on the product shelf. In the electronic shelf label system, a rail portion that is attached to the product shelf and holds the electronic shelf label from above and below, and a pair of upper and lower recesses that hold the POP marking tool from above and below on the front surface along the rail portion. A POP having a mounting portion provided with: a window hole for exposing a display surface of an electronic shelf label held between the rail portions; a notation portion for displaying sales promotion information; and an upper and lower side portion fitted into the recess. And a marking tool.
The mounting portion may be made of synthetic resin or metal, but is preferably made of transparent synthetic resin. Further, the electronic shelf label may exchange data with the management device by any method such as infrared communication or wireless LAN.
Further, the POP notation tool sandwiched and held in the concave portion of the attachment portion may be a thin plate made of a synthetic resin material, a laminated sheet of paper and a synthetic resin sheet, a thick paperboard, or the like. Moreover, the notation part in a POP notation tool exists in the outer peripheral part surrounding a window hole.

  According to the above means, the upper and lower sides of the POP notation tool in which the window hole for exposing the display surface of the electronic shelf label is opened are accommodated in the concave portion provided in the vertical dimension (height dimension) of the mounting portion. , The POP marking tool will not protrude from at least the upper part of the mounting part, and therefore, the POP marking tool is not touched when taking out the product from the merchandise shelf, and therefore the POP marking tool moves in the horizontal direction (left-right direction). Can be prevented. Thereby, it is possible to solve the problem that the price display of the electronic shelf label for the customer is obstructed by the POP notation tool.

Moreover, you may provide the protrusion piece which contact | connects the right-and-left side part of the said electronic shelf label at the hole edge of the window hole of the said POP notation tool.
The projecting pieces are formed together when punching and forming a window hole in the material constituting the POP marking tool, and the projecting pieces are bent and formed integrally with the back surface, or the projecting pieces are formed separately from the POP marking tool. It may be formed independently, and the protruding piece may be bonded and fixed by crossing the edge of the window hole of the POP marking tool at a substantially right angle.

  According to the above means, the protrusion provided at the hole edge of the window hole of the POP labeling tool is in contact with the left and right sides of the electronic shelf label, so that the POP marking tool can be prevented from moving independently in the left-right direction. Thereby, the POP notation tool can be positioned and attached to the corresponding electronic shelf label.

In addition, the notation portion may be any of the outer peripheral plane portions surrounding the window hole, but may be provided on either the left or right side of the window hole, for example.
In that case, even if the vertical dimension of the POP notation tool is limited, the range of the notation part can be enlarged, and sales promotion information, advertisements, etc. can be displayed effectively.

According to the electronic shelf label system of the present invention, the POP labeling tool that highlights the periphery of the electronic shelf label in the multi-direction is accommodated within the vertical dimension of the mounting portion, and the top and bottom sides of the POP labeling tool are also arranged. Because it is housed in a recess provided in the vertical dimension (height dimension) of the mounting part, the POP marking tool does not protrude from at least the upper part of the mounting part. Therefore, it is possible to prevent the POP marking tool from moving in the horizontal direction (left-right direction). Thereby, it is possible to solve the problem that the price display of the electronic shelf label for the customer is obstructed by the POP notation tool.
Further, according to the configuration of claim 2, the POP marking tool moves in the left-right direction independently by the projecting pieces provided on the hole edge of the window hole of the POP marking tool contacting the left and right side portions of the electronic shelf label. Can be prevented. Thereby, the POP notation tool can be positioned and attached to the corresponding electronic shelf label.
Moreover, even if the vertical dimension of the POP notation tool is limited, the range of the notation part can be increased, and sales promotion information, advertisements, and the like can be effectively displayed.

The perspective view which shows an example of embodiment of the electronic shelf label system which concerns on this invention. The perspective view of the attaching part which comprises an electronic shelf label system. The longitudinal cross-sectional view of the state which attached the electronic shelf label and the POP notation tool to the attaching part. (A) is a front view which shows an example of a POP notation tool, (b) is the same cross-sectional view, (c) is a front view which shows an electronic shelf label. (A) is a front view which shows the POP notation tool provided with the protrusion, (b) is the same cross-sectional view, (c) is a perspective view which shows the attachment state. The front view which shows the other modification of a POP notation tool.

Hereinafter, an example of an embodiment of an electronic shelf label system according to the present invention will be described with reference to the drawings.
FIG. 1 is a perspective view showing a product display state by an electronic shelf label system, in which A is an attachment portion attached to the front portion of the product shelf D, B is an electronic shelf label attached between the attachment portions A, and C is A POP notation tool 19 positioned on the front side of the electronic shelf label B and attached to the attachment portion A is a display product.

  The mounting portion A is formed in a horizontally long frame by a transparent or translucent synthetic resin material, and the frame is fitted and fixed in a substantially T-shape to the front end of the product shelf D as shown in FIG. And a rail portion 3 sandwiching and holding an electronic shelf label B formed in front of the shelf engaging portion 1 via a thin hinge 2 at the upper end of the shelf engaging portion 1. And a pair of upper and lower concave portions 4 for holding and holding a POP notation tool attached in front of the electronic shelf label B is integrally formed.

  The shelf engaging portion 1 may be anything that can be attached to the latching portion 17 formed at the front end of the product shelf D made of an aluminum mold, and the shape of the shelf engaging portion 1 is the product shelf D. It is formed in accordance with the form of the latching portion 17. For example, as shown in FIG. 3, the upper member 1a is composed of an upper member 1a and a lower member 1b continuous with the upper member 1a. It has. The rear engagement groove 5 is engaged with, for example, a product fall prevention plate that engages the front side of a product partition plate installed on the product shelf or prevents the displayed product from falling forward.

The lower member 1b is engaged with a latching portion of a product shelf disposed below the lower end joint portion 5 ′ of the rear engagement groove 5 of the upper member 1a, and the lower end joint portion of the upper member 1a. An upper engaging piece 6 projecting vertically downward from the lower end of 5 ', an inclined piece 7 extending forward and downward from the lower end joint 5', and extending rearward from the lower end of the inclined piece 7 and its end And a lower engaging piece 8 provided with a curved portion.
As a result, the attachment portion A has the upper engagement piece 6 formed on the lower member 1b of the shelf engaging portion 1 in the engagement groove which is the upper engagement portion 17 of the product shelf D, and the lower engagement piece. 8 is fitted and engaged with a latching piece 17 which is a latching portion 17 on the lower side of the product shelf D, and can be attached stably.

The rail portion 3 is formed in a substantially U-shaped cross section that holds and holds a rectangular box-shaped electronic shelf label B from above and below, and the electronic shelf label B is forward on the inner side at the front ends of the upper piece 3a and the lower piece 3b. Supporting pieces 9 and 9 'are formed to hold the electronic shelf label B on the inner side surfaces of the upper piece 3a and the lower piece 3b, and projecting along the rail direction. Is formed.
The rail portion 3 is suspended and connected to a connecting member 11 extending forward and downward from a hinge 2 provided at the upper end of the upper member 1a of the shelf engaging portion 1, and the lower end of the rail portion 3 is connected to the shelf engaging portion. The lower part 1b of the lower part 1b of the wearing part 1 is positioned substantially flush with the lower end (the lower end of the inclined piece 7).

  The connecting member 11 is formed in a groove structure in which two strips having substantially the same shape are overlapped, the lower end portions are joined, the upper end side is opened, and cards such as advertisements and advertisements can be inserted. . Note that the connecting member 11 may be formed of a single plate without a groove structure.

  The pair of upper and lower recesses 4 sandwich and hold the upper and lower sides of the POP notation tool C disposed in front of the electronic shelf label B, and the upper surface of the support member 9 ′ of the rail portion 3 and the upper side of the connecting member 10. Locking pieces 12, 12 'are formed on the front surface so as to protrude at a predetermined interval (interval for inserting a card or the like). The upper concave portion 4 may be provided on the front surface of the upper support piece 9 of the rail portion 3 without being provided on the upper front surface of the connecting member 10, and in that case, the height of the POP marking tool C (between the upper and lower side portions). The width of () is small and it is better.

The electronic shelf label B is a well-known device including a liquid crystal display unit 18 (display surface) that displays product data instructed by an external management device, and includes a button-type battery or a solar battery as a power source. The communication method with the management apparatus may be any of an infrared communication method, a wireless LAN method, and the like.
The liquid crystal display unit 18 (display surface) may display at least the price of the product, and may display the product name in addition thereto.

As shown in FIGS. 4A and 4B, the POP notation tool C is formed on a rectangular card 13 made of a thin plate material such as a synthetic resin material, and the display surface 18 of the electronic shelf label B is placed on the card 13. Is formed as a notation 15 for displaying sales promotion information and the like.
The POP notation tool C can be attached to the attachment portion A by inserting the upper and lower sides 13 a and 13 b that are substantially straight lines of the card 13 into the pair of upper and lower recesses 4 of the attachment portion A. The POP marking tool C is mounted on the mounting portion A because the POP marking tool is formed of a synthetic resin thin plate material that can be bent and deformed. It can insert in the recessed part 4 from the front of an attachment position. In addition, it cannot be overemphasized that it can slide-insert into the recessed part 4 from the longitudinal direction side end of the attaching part A. FIG. In addition, when the attachment portion A holding the POP notation tool C is made of a transparent or translucent member, the upper and lower side portions 13a and 13b of the POP notation tool C inserted into the recess 4 of the attachment portion A are transparent. It can be seen and the entire outer shape (outline) of the POP marking tool can be confirmed, and the POP marking tool can be highlighted.

Further, as shown in FIG. 5, the left and right hole edges of the window hole 14 on the back surface of the POP notation tool C (the surface facing the front surface of the electronic shelf label B) are protruding pieces in contact with the left and right sides of the electronic shelf label B 16, 16 'are provided.
The protrusions 16 and 16 'are formed by punching the card 13 of the POP labeling tool C and the internal window hole 14 from a thin plate material (material of the POP marking tool). After the punching is ensured in 14, the projecting pieces 16, 16 ′ are integrally formed by bending the projecting pieces 16, 16 ′ at right angles to the back surface side.
Accordingly, the POP notation tool C is disposed in front of the electronic shelf label B, and is mounted so that the electronic shelf label B is sandwiched between the projecting pieces 16 and 16 ′. 4, the protrusions 16, 16 ′ come into contact with the left and right side portions of the electronic shelf label B and the movement is restricted. Therefore, the POP notation tool C can be positioned and attached to the corresponding electronic shelf label B, and the POP notation tool C can be prevented from shifting in the left-right direction with respect to the electronic shelf label B.

In addition, the notation 15 surrounding the window hole 14 is displayed with a bright surface (ground color), for example, red so that the sales promotion information displayed in the portion is conspicuous. The display area is outlined in white, and the white portion is indicated by POP in the same color (red) as the ground color. Note that the color represented by the POP is not limited to the same color as the ground color, and for example, a color completely contrasting with the ground color, for example, yellow or another color may be used.
Examples of the POP notation 15 ′ displayed on the notation unit 15 include information related to sales promotion such as “recommended products”, “discount of the month”, “today's featured products”, “Sale”, “sale”, etc. The advertisement is expressed in POP characters. The notation 15 is created integrally with the card 13. Specifically, the printed paper on which the POP characters are written is laminated, or the printed paper is bonded to a synthetic resin thin plate and then punched into a predetermined shape including a window hole.
As shown in FIGS. 4 and 5, the position of the POP notation 15 ′ is such that the width dimension of the POP notation tool C is slightly larger in the left-right direction than the width dimension of the electronic shelf label B, and the height of the POP notation tool C is as follows. When the dimension (the width between the upper and lower side parts 13a and 13b) is larger than the height dimension of the electronic shelf label B, it is arranged between the upper hole edge of the window hole 14 and the upper side part 13a.

  Further, the height dimension of the POP marking tool C is slightly larger than the height dimension of the electronic shelf label B, and the upper concave portion 4 that holds the POP marking tool C so as to sandwich the POP marking tool C is the upper piece 3a (or support) of the rail portion 3. When it is formed on the front surface of the piece 9), the POP notation 15 'cannot be disposed between the upper hole edge of the window hole 14 and the upper side portion 13a, as shown in FIG. 6 (a). The POP marking tool C has a horizontally long shape so as to be arranged side by side with the window hole 14. Thereby, even when the height dimension of the POP notation tool is limited, a sufficiently large POP notation portion can be secured, and the sales promotion effect can be enhanced.

  The POP notation 15 ′ is not limited to being provided only at one position on the upper side of the window hole 14 or on the left and right sides of the window hole, and a plurality of positions (for example, two positions) are provided on the outer periphery surrounding the window hole 14. Also good. For example, as shown in FIG. 6 (b), it may be provided at two locations (the combination of FIG. 4 (a) and FIG. 6 (a)) on the upper side of the window hole 14 and on the right side of the window hole 14. However, in that case, the height dimension of the POP marking tool C is the same as that shown in FIG.

In the electronic shelf label system configured as described above, the POP notation tool C can be mounted and held within the vertical dimension of the mounting portion A attached to the front surface of the product shelf. Therefore, when the product displayed on the product shelf is taken out, Hands and goods do not touch the marking tool C. Therefore, it is possible to prevent the POP marking tool C from being detached from the mounting portion A or to the left and right, and to maintain stable correspondence with the electronic shelf label. it can.
Further, by providing protrusions 16 and 16 ′ in contact with the left and right side portions of the electronic shelf label B on the back surface of the POP labeling tool, the POP marking tool C can be positioned and mounted on the corresponding electronic shelf label B. In addition, the POP notation tool C can be prevented from shifting in the left-right direction with respect to the electronic shelf label B.

The electronic shelf label system of the present invention is not limited to the illustrated embodiment, and can be changed as appropriate without departing from the scope of the present invention.
(1) In the embodiment, the example has been shown in which the shelf engaging portion of the attachment portion attached to the front end of the product shelf is attached to the product shelf at two places on the upper and lower sides. It may be in the form of engaging with. That is, the structure of the shelf engaging portion is determined by the latching structure formed on the front surface of the product shelf.
(2) In the embodiment, the structure in which the angle between the rack engaging portion of the attachment portion and the rail portion can be changed by the hinge is shown, but not limited to this, the electronic shelf label attached to the rail portion, and the concave portion It is good also as a structure where the POP notation tool with which it was mounted | worn was fixed to the angle which is easy to see from a customer.
(3) In the embodiment, the structure in which the rail portion arranged in front of the shelf engaging portion is attached to the hinge via the connecting member is not limited to this, but the rail portion is directly attached to the hinge. Also good.
(4) In the embodiment, the example in which the attachment portion is configured with a transparent or translucent member has been described. However, the embodiment is not limited thereto, and the mounting portion may be configured with an opaque member.

A ... Mounting part
B ... Electronic shelf label
C ... POP notation tool
D ... Product shelf
3 ... Rail part
4 ... Recessed parts 13a, 13b ... Upper and lower sides of the POP marking tool
14 ... Window hole
15 ... Notation part
15 '... POP notation 16, 16' ... projection

Claims (3)

In an electronic shelf label system that receives and displays at least price data of a corresponding product from the management device by an electronic shelf label provided for each type of product displayed on the product shelf,
A rail part that is attached to the product shelf and holds the electronic shelf label from above and below, and an attachment part that has a pair of upper and lower recesses that hold the POP marking tool from above and below on the front surface along the rail part,
A window hole for exposing a display surface of an electronic shelf label held between the rail parts, a notation part for displaying sales promotion information, and a POP notation tool having upper and lower sides fitted into the recess,
An electronic shelf label system characterized by comprising:   2. The electronic shelf label system according to claim 1, wherein a projecting piece for positioning in contact with the left and right side portions of the electronic shelf label is provided at a hole edge of the window hole of the POP notation tool.   The electronic shelf label system according to claim 1, wherein the notation is provided on either the left or right side of the window hole.

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