JP2012126413A - Packaging box playing rhythm during opening - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an attractive product by playing a rhythm related to the product in some way using the sounds generated when a zipper is broken during opening; and to promote sales at the same time.SOLUTION: The break line 10 constituting the zipper is made by: a plurality of cut lines 11 that penetrate the wall of a box and interrupt; and intervals 12 that are located between the cut lines. The relative proportion of extension length of each cut line 11 along the break line is equal to the relative proportion of time length of each silence part when the rhythm of a pre-adopted phrase is expressed by the silence parts and sound parts, which appear alternately. The relative proportion of extension length of each interval 12 along the break line is equal to the relative proportion of intensity of each sound part in the rhythm. With the packaging box, when the zipper is broken for opening, a sound mimicking the rhythm of the phrase is reproduced. The packaging box that plays the phrase during opening is attractive, and by using the phrase related to the product, more effective sales promotion can be expected.

Description

  The present invention relates to a packaging box that stores and sells confectionery and the like.

A wide variety of packaging boxes that contain and sell confectionery and the like are known, and many are known to be opened by breaking the zipper portion (for example, Patent Document 1).
On the other hand, for example, as disclosed in Patent Document 2, a packaging box that promotes sales of products by generating a moving image has been proposed.
However, the applicant does not know the prior art that intends to achieve rhythm by using the opening sound (breaking sound) when the zipper is broken, thereby achieving sales promotion and the like.

JP 2010-1079 A JP 2010-13119 A

  The purpose of the present invention is to provide an attractive product by using the sound generated when the zipper is broken at the time of opening to produce a rhythm that is somehow related to the product, and at the same time achieve sales promotion etc. It is something to be done.

The packaging box of this invention opens a predetermined area | region by breaking a broken line. The break line is composed of “a plurality of cut portions that penetrate through and intermittently pass through the wall portion of the box” and “interval portions positioned between the cut portions”.
The relative ratio of the extension length of each cut along the break line is configured to be equal to the relative ratio of the time length of each silent part when expressing the rhythm of the phrase adopted in advance as silent parts and voiced parts that appear alternately is doing.
The relative ratio of the extension length of each interval part along the break line is configured to be equal to the relative ratio of the strength (strength) of each sound part in the rhythm.

The breaking line formed in the packaging box is composed of “cut portion” and “interval portion” that appear alternately, and the extension length of both along the breaking line is composed of the following steps (1) to (3). Designed by design method.
≪Step (1) ≫
The phrase rhythm adopted in advance is expressed by “silent part of predetermined time length” and “sounded part of predetermined strength” that appear alternately.
≪Step (2) ≫
The relative ratio of the extension length of each cut portion along the break line is set in correspondence with the relative ratio of the time length of each silent portion.
≪Step (3) ≫
The relative ratio of the extension length of each space | interval part along a fracture line is set corresponding to the strength (strength) of each sound part.

In step (1), it is arbitrary how the rhythm is expressed by the silent part and the voiced part, but for example, a music symbol composed of a note and a rest is used as follows. It is possible.
First, the rhythm of the phrase adopted in advance is expressed by a sequence of music symbols composed of notes and rests. As for the rest length, the time length in the “silent part having a predetermined time length” is determined. Even in this case, the strength in the “sounded portion having the predetermined strength” may be arbitrarily determined.
When two notes are arranged in succession, first, a pseudo silence part having an arbitrary time length is set between the sounded parts corresponding to the two notes. Then, the arbitrary time length is added to the time length of the other silent part. This is to make the sounded part and the silent part correspond to the perforation in which the interval part and the cut part appear alternately.

When breakage progresses along a break line composed of alternately appearing cut portions and interval portions, sound is generated when the interval portions are broken, and no sound is generated at the cut portions because they are originally broken.
Therefore, according to the packaging box of the present invention having the above-described configuration, when the zipper is broken for opening, the “sound part having a strength corresponding to the extension length of the gap part” and the “extension of the cut part” As a result, a sound resembling the rhythm of the phrase is reproduced.
The packaging box in which the rhythm of the phrase is played when opened is attractive by itself, and further promotion effect can be expected by making this phrase related to the product.
However, since it may be difficult to recognize the phrase unless it is conscious of being a packaging box that plays a rhythm, it is preferable to write the phrase on the surface of the packaging box.

  Moreover, in determining the actual extension length of the cut portion and the interval portion constituting the breaking line of the packaging box, the design direction constituted by the above steps (1) to (3) is convenient. Since symbols inherently represent rhythms, it is particularly convenient to design via musical symbols in step (1).

The figure explaining the packaging box which concerns on one Embodiment of this invention. The figure explaining the procedure which determines the extension length of the cut part which comprises the fracture | rupture part of a zipper, and a space | interval part in the packaging box of FIG.

  Embodiments of the present invention will be described in detail below with reference to the accompanying drawings. FIG. 1 is a perspective view showing a packaging box according to an embodiment of the present invention. This packaging box picks the knob | pick part a, ruptures the zipper part A along the broken line 10, and unpacks, Such a structure itself is well-known conventionally.

  In the present specification, the “zipper portion” means a structure portion that opens a predetermined region by breaking a break line. In the illustrated example, the “zipper” has two parallel break lines 10, but this is not necessary.

≪Basic concept≫
The present invention is characterized by a specific configuration of the breaking line 10 that constitutes the zipper portion A, and is thereby characterized in that it is configured to play a certain rhythm at the time of breaking. In FIG. 1, the zipper part A is shown partially enlarged, and in order to explain the characteristics of the present invention, the dimensions of the “cut part 11” and “interval part 12” constituting the breaking line 10 are accurately shown. I'm drawing.
In the enlarged illustration, the lower breaking line 10 is drawn with a simple broken line for simplification of illustration, but is actually vertically symmetrical with the upper breaking line 10.

  The breaking line 10 is constituted by a so-called perforation composed of a plurality of “cut portions 11” and a plurality of “interval portions 12” that are alternately repeated. That is, the “cut portion 11” is a portion cut through the wall of the box, and the “interval portion 12” is located between the “cut portion 11” and the “cut portion 11”. It is a part that has not been made.

As will be described in detail later, when the rhythm of the phrase adopted in advance is represented by a sound part and a soundless part, the strength of the sound part corresponds to the “extension length of the interval part 12” and the time length of the soundless part is expressed as “ It corresponds to “the extended length of the cut portion 11”.
That is, when the breakage proceeds along the break line 10, a sound having a strength corresponding to the extension length is generated by breaking the “interval portion 12”, and the “cut portion 11” is originally broken. No sound is generated. The time length of the silent portion corresponds to the extended length of the “cut portion 11”.
As a result, the extending lengths of the “cut portion 11” and the “interval portion 12” along the breaking line 10 are irregular, and a rhythm is produced with a randomly generated breaking sound.

  As can be seen from the above description, the “interval portion 12” only needs to generate a sound when it is broken, so it may be half cut if it does not penetrate the wall surface. On the other hand, since the “cut portion 11” should not generate a sound, it needs to be a cut line that penetrates. However, if the output sound is very small compared to the “interval portion 12”, the “cut portion 11” can also be half-cut (that is, if the remaining portion of the half-cut is very thin) The sound is low when it breaks).

  The essential feature of the present invention is that the rhythm of the phrase adopted in advance is expressed by silent parts and voiced parts that appear alternately, and the time length of each silent part is made to correspond to the extension length of each cut part 11, This is because the strength (strength) of the portion is made to correspond to the extension length of each interval portion 12. And when breaking the breaking line which consists of such a cut part 11 and the space | interval part 12, the rhythm is played with the tingling sound resembling a phrase.

In manufacturing such a packaging box, it is necessary to design the extending lengths (dimensions) of the cut portions 11 and the spacing portions 12 along the breaking line 10.
In the design method, the rhythm of the phrase is expressed by “silent part of predetermined time length” and “sounded part of predetermined strength” that appear alternately, and the time length of the silent part is applied to the extension length of the cut portion 11. As long as the strength of the sound part is applied to the extension length of the interval part 11, an appropriate method can be adopted.
Next, as an example, a method of using music symbols will be described. Since a music symbol inherently expresses a rhythm, it is convenient to use it.

≪Design method of break line using music code≫
In the specific example shown in FIGS. 1 and 2, the phrase “hip hop” that is arbitrarily selected is taken as an example, and the “cut 11” along the breaking line 10 so as to play a predetermined rhythm when breaking the zipper A and The extension length of “spacing portion 12” is set. The specific dimension values are as shown in FIG. 1, and the procedure for determining them is composed of steps (1) to (3) as follows.

  First, in step (1), the rhythm of the phrase adopted in advance is expressed by “silent part having a predetermined time length” and “sounding part having a predetermined strength” that appear alternately. Step (1) corresponds to FIGS. 2 (a) to 2 (e).

It should be noted that when the “extension length” of the cut portion 11 is meant, this means the extension length of only the portion parallel to the arrow D indicating the breaking direction in FIG. In the meantime, the length portion parallel to the arrow D means the “extension length” of the interval portion 12.
In order to simplify the description, reference numerals are defined as follows. In FIG. 1, there are four spacing portions 12. In order to distinguish them from each other, “spacing portion hi”, “spacing portion 1”, “spacing portion e”, and “spacing portion 2” are used. Although there are three cut portions 11, in order to distinguish them from each other, they are referred to as “cut portion 1”, “cut portion gap”, and “interval portion 2”.
This is named in correspondence with each character of “hip hop”. Since the “cut section gi” is a pseudo one as will be described later, it was designated as “cut section gi”.

(A)
First, add “rhythm” to “hip hop” and express it with musical symbols. The actual arrangement of musical symbols may vary depending on the creator, but it is sufficient if they are expressed with musical symbols consisting of notes and rests. Here, it demonstrates along the music symbol of Fig.2 (a).

(I)
“Hip-hop” is a six-letter word, and the correspondence between this and each musical symbol is as follows: “note,” “rest,” “note,” “note,” “rest” as shown in FIG. ”And“ note ”.

(U)
First, the length of the “cut portion 11” corresponding to each “rest” is determined. There are two characters “TSU”, but the first “TSU” is represented by an 8-minute rest, and the second “TSU” is represented by a dotted 8-minute rest. Therefore, if the length of the “cut portion 1” corresponding to the first “tsu” is provisionally determined to be 6 mm, the length of the “cut portion 2” corresponding to the second “tsu” is (6 × 1.5 =) 9 mm is provisionally determined.
Note that the “notch portion 1” is 6 mm, which is arbitrarily selected, and may be 5 mm. In that case, the “cut 2” is (5 × 1.5 =) 7.5 mm.

(D)
Here, in the portion of the third character and the fourth character, “Peho”, two “notes”, “notes” and two notes are continued. If this is made to correspond to the “interval portion” and “cut portion” as they are, the “interval portion”, “interval portion” and two interposition portions are continued in the “note” and “note” portions. This is not possible with an actual perforation (in an actual perforation, the “interval portion” and the “cut portion” are always alternately repeated one by one).
Therefore, in order to correspond to the perforation, a 6 mm cut portion (cut portion gap) is provisionally determined between “p” and “e” in which no silent state actually exists (this 6 mm is also arbitrarily set) And may be 5 mm). And in order to balance with this, 6 mm is added with respect to the length of two predetermined cut parts. That is, 6 mm is added to “cut part 1” to 12 mm, and 6 mm is added to “cut part 2” to 15 mm. The display of (+6) in FIG. 2 (c) means this.

In summary, in FIG. 2C, the extension lengths of “cut portion 1”, “cut portion ridge”, and “cut portion 2” are 12, 6, and 15 (mm) in this order. This is still a tentative decision stage.
Of course, when a musical note and a musical note do not appear consecutively when expressed in a musical symbol, the process of inserting the pseudo “cut section gear” described in (D) is as follows: Omitted.

(E)
Next, the length of the “interval part 12” corresponding to each “note” is determined. The length of the “interval part 12” corresponds to the strength of the sound in the sound part. In FIG. 2A, the first character “H”, the third character “P”, the fourth character “H”, and the sixth character “P” are all represented by eight-part notes.
Therefore, in FIG. 2D, “spacing portion H”, “spacing portion 1”, “spacing portion E”, and “spacing portion 2” are all 4 mm. This is still a preliminary decision stage.
Note that the numerical value of 4 mm is arbitrarily selected and may be 5 mm.

In the above (a) to (e), the extending lengths of the cut portions 11 and the interval portions 12 were provisionally determined. As a result, the rhythm of the phrase “Hip Hop” is completed, but the extension length is fine-tuned to make a prototype and listen to the rupture sound, and to make it more natural or closer to the producer's preference. It is also possible to do. Since how the breaking sound actually sounds is very sensuous, such a fine adjustment may be necessary.
In FIG. 2C, “16” is displayed as a result of such fine adjustment. The same applies to << 3 >> and << 3 >> in FIG.

FIG. 2 (e) shows the extension lengths finally determined (the underline means a cut portion). These are the specific dimensions in FIG.
Here, the final dimension is determined by performing fine adjustment, but it is naturally possible to use the extension length temporarily determined above as the final dimension without performing fine adjustment. .

  The above description is particularly characterized in that the extension length of the cut portion 11 corresponding to the time length of the silent portion is set based on the rest length. With regard to the strength of the sounded portion, a method may be used in which the extension length of the interval portion 12 is provisionally determined and finally finely adjusted regardless of the length of the note.

  2 (a) to (e), the step (1) of expressing the rhythm of the phrase adopted in advance as “silent part of predetermined time length” and “sounded part of predetermined strength” that appear alternately Complete. That is, each numerical value in FIG. 2 (e) represents the relative ratio of the strength of the sound part (number without an underline) and the time length of the silent part (number with an underline).

After these numerical values are determined, the relative proportions of the extension lengths of the cut portions 11 along the fracture line 10 are made to correspond to the relative proportions of the numerical values (silent portion time lengths) with underlining (step 2). ).
Furthermore, the relative ratio of the extension length of each space | interval part 11 along the breaking line 10 is made to respond | correspond to each numerical value (strongness of a sound part) without an underline (step 3).
As a result, as shown in FIG. 1, the dimensions of the “cut portion 11” and the “interval portion 12” in the actual packaging box are determined.

≪Other examples≫
In the example described with reference to FIG. 2, music symbols are taken in, and based on the music symbols, the extension lengths of “cut portion 11” and “interval portion 12” constituting the perforation (break line) are determined. However, this is just one example of using music symbols as a tool.
The rhythm of one phrase is expressed as “sound part” and “silence part”, the time length of “silence part” is the extension length of “cut part 11”, and the strength of “sound part” is “interval part” Any other method may be used as long as it can be expressed by an extension length of 12 ”.
For example, it is conceivable that each extension length is appropriately determined while imagining a rhythm with the head, and final dimensions are determined by repeating trial manufacture and change.

In addition, since it may be difficult to recognize the phrase unless it is consciously recognized that it is a packaging box that plays a rhythm, it is preferable to write the phrase on the surface of the packaging box.
In addition, since there are “material” and “capacity” of the box as elements that change the sound quality, it is considered that the actual extension length is determined in consideration of these factors.

10 Break line 11 Cut part 12 Spacing part A Zipper part a Knob part

Claims (5)

A packaging box for opening a predetermined region by breaking a breaking line (10),
The breaking line (10) is composed of a plurality of cut portions (11) penetrating and intermittently passing through the wall portion of the box, and an interval portion (12) positioned between the cut portions.
The relative ratio of the extension length of each cut portion (11) along the breaking line (10) is the time length of each silent portion when the rhythm of the phrase adopted in advance is expressed by the silent portion and the voiced portion that alternately appear. Is made equal to the relative ratio of
A packaging box, wherein the relative ratio of the extension length of each spacing part (12) along the breaking line (10) is configured to be equal to the relative ratio of the strength of each sound part in the rhythm.   The packaging box according to claim 1, wherein the phrase is displayed on a surface of the packaging box. A packaging box for opening a predetermined region by breaking a break line (10), wherein the break line (10) includes a plurality of cut portions (11) penetrating and intermittently passing through a wall portion of the box, and each cut line. When manufacturing a packaging box composed of an interval portion (12) located between the portions,
A step (1) of expressing a phrase rhythm that has been adopted in advance as a “silent part of a predetermined time length” and a “sounding part of a predetermined strength” that appear alternately;
A step (2) of setting a relative ratio of the extension length of each cut portion (11) along the breaking line (10) in correspondence with a relative ratio of the time length of each silent portion;
A step (3) of setting a relative ratio of the extension length of each interval portion (11) along the breaking line (10) in correspondence with the strength of each sound portion;
A break line design method. In step (1) above,
The phrase rhythm adopted above is expressed as a sequence of musical symbols consisting of notes and rests.
The break line design method according to claim 3, wherein a time length in the “silent part having a predetermined time length” is determined from a rest length. In step (1) above,
When the above sequence of music symbols includes two consecutive notes,
Set a silent part of any length between the sounded parts corresponding to the two notes,
The break line design method according to claim 4, wherein the arbitrary time length is added to the time length of another silent portion.

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