JP2012073380A - Advertisement display system, advertisement display server, and advertisement display program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide appropriate information allowing persons to act according to a waiting time at a station such as purchasing specialities as a souvenir, which requires a short time, or visiting and having a meal at a well-known restaurant, which requires a long time by allowing the persons to view an advertisement display according to the waiting time at the station, in an advertisement display system, an advertisement display server, and an advertisement display program.SOLUTION: The advertisement display system includes: means for, when receiving an ID read from an IC card of a customer, referring to a table registering reservation information associated with ID, based on the ID and determining whether there is the reservation or not; means for, when it is determined to have a reservation, extracting the reservation information and calculating the waiting time at the station based on the reservation information and a current time; means for extracting an advertisement display from a table in which the advertisement display is registered associated with the waiting time at the station; and means for transmitting the extracted advertisement display to a transmission origin to be displayed.

Description

  The present invention relates to an advertisement display system, an advertisement display server, and an advertisement display server that read an ID of a customer from the IC card when the customer holds the IC card over an automatic ticket gate and displays an appropriate advertisement according to the waiting time of the customer in the station, and The present invention relates to an advertisement display program.

  Conventionally, customers (users) enter an automatic ticket gate detector installed at a ticket gate of a station such as a bullet train by touching an IC card to check the balance of the boarding fare and entering a desired destination train, etc. It is done to get on.

At this time, the automatic ticket checker reads the customer's personal information from the IC card in addition to the balance information, and displays an appropriate advertisement on the display unit of the automatic ticket checker in an appropriate language for each customer based on the personal information. There is technology (Patent Document 1).
JP 2003-44885 A

  In the above-described prior art, when a customer holds (or touches) an IC card over the detection unit of the automatic ticket checker, the customer's personal information is read and an appropriate advertisement message is displayed on the automatic ticket checker in an appropriate language. Thus, it is possible to carry out appropriate advertisements in an appropriate language for the customer.

  However, even if the customer has a short waiting time at the station (waiting time in the station), there is no time to advertise the special meal, or only souvenirs that can be bought in a short time even if there is enough waiting time However, there was a problem that the effect of the advertisement could not be expected.

  In order to solve these problems, the present invention reads the customer's ID from the IC card when the customer holds the IC card over the automatic ticket gate, and displays an appropriate advertisement according to the customer's waiting time in the station. In an advertisement display system, provided at a ticket gate of a station or the like, a means for reading the customer ID from the IC card when the customer holds the IC card, a means for transmitting the read customer ID to the server, and a customer ID Corresponding to the transmission to the server, when there is reservation information related to the boarding of the customer's ID from the server, the advertisement taken out corresponding to the waiting time calculated in the station based on the reservation information about the boarding and the current time An advertisement display system comprising a means for receiving a display and a means for displaying an advertisement display corresponding to the received waiting time in a station in an automatic ticket gate.

  In addition, an advertisement display system that reads an ID of a customer from the IC card when the customer holds the IC card over a terminal installed at the station and displays an appropriate advertisement according to the waiting time of the customer in the station is provided at the station. Corresponding to the means for reading the customer ID from the IC card when the customer holds the IC card, the means for sending the read customer ID to the server, and the customer ID being sent to the server. Means for receiving the advertisement display taken out corresponding to the station waiting time calculated based on the reservation information relating to the boarding and the current time when there is reservation information regarding the boarding of the ID, and the station waiting time received A terminal installed at a station with means for displaying advertisements corresponding to the above and means for displaying detailed advertisements of advertisements selected when a desired advertisement is selected from a customer during the displayed advertisements It is an advertisement display system with.

  Also, when receiving the customer ID of the IC card read by the automatic ticket checker, whether there is a reservation based on the customer ID and referring to a table in which reservation information is registered in association with the customer ID Based on the means for determining, taking out the reservation information when it is determined that there is a reservation, calculating the station waiting time based on the reservation information and the current time, and the calculated station waiting time, An advertisement display server comprising means for taking out a corresponding advertisement display from a table in which advertisement display is registered in association with waiting time in a station, and means for transmitting and displaying the taken advertisement display to a transmission source.

  In these cases, the reservation information registers at least the boarding station and time at which the vehicle is boarded in association with the customer's ID.

  The waiting time in the station is calculated for each station where the customer gets on.

  The present invention calculates the waiting time at the station (waiting time in the station) when there is reservation information by reading the ID etc. from the IC card when the customer holds the IC card over the detection unit of the automatic ticket gate, The advertisement corresponding to the waiting time in the station is displayed on the automatic ticket gate, and when the customer touches the terminal installed with the IC card in the station, the advertisement corresponding to the waiting time in the station is displayed, and the customer is applicable from when the advertisement is displayed If you select, a detailed advertisement is displayed on the page of the URL, and you can purchase special souvenirs that can be made in a short time by looking at the detailed advertisement display according to the waiting time in the station, or go to a specialty restaurant that requires a long time to eat Appropriate information can be provided so that actions can be taken according to the waiting time during the station, such as taking a picture.

  According to the present invention, it is possible to purchase special souvenirs that can be made in a short time by seeing the advertisement display according to the waiting time in the station, or to go to a specialty restaurant that requires a long time and eat a meal. It was possible to provide appropriate information so that people could take action.

  FIG. 1 shows a system configuration diagram of the present invention.

  In FIG. 1, an automatic ticket gate 1 is a ticket gate located at a ticket gate (entrance, exit) of a station. A customer holds an IC card at the entrance and opens the gate, or holds it at the exit. This is an automatic ticket gate that allows you to enter with the gate open, pay the fare by subtracting the boarding fee from the balance, and enter / exit based on the reservation information read from the IC card. The IC card reading means 11, the transmission / reception means 12, the judgment / display means 13, the gate opening / closing means 14, and the like.

  The IC card reader 11 wirelessly reads the customer's ID, balance, etc. from the IC card held by the customer when entering or leaving.

  The transmission / reception unit 12 transmits information such as the customer ID and balance read by the IC card reading unit 11 to the data processing server 3 via the network 4 or information transmitted from the data processing server 3 (advertisement display, Information such as a balance (a balance after subtracting the boarding fee) and the like.

  The determination / display means 13 performs a rejection display, an advertisement display, and the like on the display unit of the automatic ticket checker 1 based on the information received from the data processing server 3.

  The gate opening / closing means 14 opens the gate of the automatic ticket gate 1 when the judgment / display means 13 determines that the gate is open.

  The station information display device 2 reads the customer ID from the IC card when the customer holds the IC card and inquires the data processing server 3 to display the advertisement corresponding to the waiting time in the station. (Advertisement display (details)) is an information display device provided for each station, and here is composed of IC card reading means 21, advertisement display selection means 22, transmission / reception means 23, and the like. is there.

  The IC card reading means 21 reads the customer ID and the like from the IC card when the customer holds the IC card over the detection unit of the in-station information display device 2.

  The advertisement display selection means 22 transmits the customer ID read by the IC card reading means 21 to the data processing server 3 via the network 4, and there is reservation information associated with the customer ID in the data processing server 3, Receive advertisement display corresponding to the waiting time in the station from the current time to the departure time based on the reservation information, and display the received advertisement display (advertising display (details)) on the screen (See FIGS. 2 to 9 to be described later).

  The transmission / reception means 23 transmits / receives information (information such as customer IC, advertisement display corresponding to waiting time in the station) to / from the data processing server 3 and the like via the network 4.

  The DB 24 stores information required by the in-station information display device 2 in an easy-to-search manner, and is composed of a station advertisement information table 25 and the like here.

  The station advertisement information table 25 is provided for each station, and registers information for advertisement display (advertisement display (details)) to a customer at the station. For example, FIG. It is a station advertisement information table 25. Here, the station advertisement information table 25 of the station is stored in the DB 24 by the station information display device 2 shown in the figure, but the station advertisement information table 25 is registered in the data processing server 3 for all stations, and if necessary. You may make it download via a network 4 and required information.

  The data processing server 3 transmits / receives data to / from the automatic ticket checker 1, the station information display device 2 and the like via the network 4, and reservation information is obtained based on the customer ID read from the customer IC card. When registered, the station waiting time from the current time to the departure time of the reserved train is calculated based on the reservation information, and the advertisement display corresponding to the calculated station waiting time (advertising display (details)) ) To the transmission source (automatic ticket gate 1, in-station information display device 2) (see FIGS. 2 to 9 to be described later), transmission / reception means 31, advertisement selection means 32, DB 33, etc. It is comprised from.

  The transmission / reception means 31 transmits / receives information to / from the automatic ticket checker 1 and the station information display device 2 via the network 4.

  When the reservation information is registered in association with the customer ID when the advertisement selection means 32 receives the customer ID read from the IC card of the customer by the automatic ticket checker 1 and the station information display device 2 In addition, the waiting time in the station from the current time to the departure time is calculated based on the reservation information, and an advertisement display corresponding to the waiting time in the station is selected (see FIGS. 2 to 9 described later). . Then, an advertisement display corresponding to the selected waiting time in the station is returned to the automatic ticket gate 1 or the station information display device 2 that is the transmission source of the customer ID.

  The DB 33 is a database in which information is registered so that it can be easily searched. Here, the DB 33 includes a reservation information table 34, a customer information table 35, an advertisement classification information table 36, a summary information table 37, a determination table 38, and the like. is there.

  In the reservation information table 34, reservation information of the customer (customer) is registered in association with the customer ID (customer ID) (see (a) of FIG. 5 described later).

  The customer information table 35 registers and manages personal information (personal information such as name and balance information) of the customer (customer) in association with the customer ID (customer ID) (FIG. 5 described later). (See (b)).

  The advertisement classification information table 36 registers and manages classifications (advertising display classifications) in association with conditions (for example, station waiting time is within 10 minutes) (see FIG. 5D described later). ).

  The summary information table 37 registers and manages advertisement data, classification codes (for example, classification codes corresponding to the station waiting time within 10 minutes), etc. in association with the summary codes (FIG. 5 described later). see f)).

  The decision table 38 registers and manages decisions (eligibility for admission, display (advertisement display), etc.) in association with conditions (balance, reservation, etc.) (see (h) of FIG. 5 described later).

  The network 4 is a network that connects the automatic ticket gate 1, the in-station information display device 2, the data processing server 3, and the like to each other to transmit and receive data, and is a network such as a LAN or the Internet.

  Next, the operations of the automatic ticket checker 1 and the station information display device 2 shown in FIG. 1 will be described in detail in the order shown in the flowchart of FIG.

  FIG. 2 shows a flowchart for explaining the operation of the present invention, FIG. 2 (a) shows a flowchart of an automatic ticket gate, and FIG. 2 (b) shows a flowchart of an in-station information display device.

  In FIG. 2A, S1 determines whether the customer ID of the IC card has been read. This is because the IC card reader 11 constituting the automatic ticket gate 1 installed at the ticket gate (in this case, the entrance) of FIG. 1 receives the customer ID from the customer's IC card held by the customer, and the balance It is determined whether etc. are read. If YES, the process proceeds to S2. If NO, repeat S1 and wait.

  In S2, since it is determined that the customer ID is read in YES in S1, the IC card information (information such as customer ID and balance) is transmitted to the data processing server 3.

  In S3, it is determined whether the card check result is received. In response to the transmission of the IC card information to the data processing server 3 in S2, the waiting time in the station calculated by the data processing server 3 based on the customer reservation information according to the procedure shown in FIGS. A card check result such as an advertisement display corresponding to time or a rejection display when the balance is insufficient is transmitted, and it is determined whether the transmitted card check result is received. If YES, the process proceeds to S4. If NO, repeat S3 and wait.

  In S4, since it is determined that the card check result has been received in S3 YES, it is determined whether or not the IC card check result has an advertisement display. This is because the data processing server 3 calculates the waiting time in the station from the current time to the departure time of the reserved train by referring to the reservation information of the customer based on the customer ID, and the calculated waiting time in the station. Since the corresponding advertisement display is taken out and it is determined that the taken advertisement display has been received, the process proceeds to S5. In the case of NO, since it has been determined that the display is other than advertisement display, the process proceeds to S8.

  In S5, since it is determined that the automatic ticket checker 1 has received the advertisement display from the data processing server 3 in YES of S4, the advertisement display is displayed on the display unit of the automatic ticket checker 1. For example, the advertisement display of any one of (a) to (c) of FIG. 5 described later is displayed. For example, when the customer's waiting time in the station is less than 10 minutes, the short time (10 minutes) of FIG. Display a message that says "You can order souvenirs in a short time!" Along with the message "Immediately there" as shown in the illustration, and an advertisement that encourages customers to shop for souvenirs (in this case, order) Is displayed.

  S6 opens the gate. This opens the gate of the automatic ticket gate 1 so that the customer can enter.

  In S7, the boarding station and time are recorded, and advertisement display information is recorded. This records the advertisement display determined according to the boarding station and time, and the waiting time in the station, among the information processed for the customer in S1 to S6, and stores the history (for example, the customer's IC card or It is recorded and stored in the data processing server 3).

  In S8, since the IC card check result is determined to be no advertisement display in NO in S4, it is further determined whether or not the IC card check result is an instruction for refusal display. It is determined whether or not it is determined that it is determined in step S38 that the data processing server 3 in FIG. In the case of YES, a rejection display is made due to insufficient balance in S9, and the process is terminated without opening the gate. On the other hand, in the case of NO, the gate is opened in S6, and the boarding station and time are recorded in S7 (in the case of this route, since there is no advertisement display in the IC card check result in NO of S4, it is not recorded) ,finish.

  As described above, when the customer holds the IC card over the automatic ticket checker 1, the IC card information such as the customer ID and balance is read from the IC card and transmitted to the data processing server 3 via the network 4, and the data processing server 3 In FIG. 3 and FIG. 4 to be described later, when the reservation information is searched based on the customer ID in the received customer IC card information, the train reserved from the current time based on the reservation information is found. The station waiting time until the departure time is calculated, the advertisement display corresponding to the station waiting time is calculated, and the balance (new) obtained by subtracting the charge from the balance is calculated. Based on the IC card check result, the automatic ticket checker 1 opens the advertisement display, opens the gate, records the boarding station and time, the advertisement display, displays the rejection, and opens the gate without displaying the rejection. It is possible to like or record the boarding station and time.

  Next, the operation of the in-station information display device 2 of FIG. 1 will be described in detail according to the procedure of FIG.

  In FIG. 2B, S11 determines whether the IC card has been read. This determines whether the IC card reading means 21 constituting the in-station information display apparatus 2 installed at the station in FIG. 1 has read the customer's ID or the like from the customer's IC card held by the customer. If YES, the process proceeds to S12. If NO, repeat S11 and wait.

  In S12, it is determined that the customer ID has been read in YES in S11, so the IC card information (information such as the customer ID) is transmitted to the data processing server 3.

  In S13, it is determined whether the card check result is received. In response to the transmission of the IC card information to the data processing server 3 in S12, the waiting time in the station calculated based on the customer reservation information by the data processing server 3 according to the procedure shown in FIGS. A card check result such as an advertisement display corresponding to the time is transmitted, and it is determined whether or not the transmitted card check result is received. If YES, the process proceeds to S14. If NO, repeat S13 and wait.

  In S14, since it is determined that the card check result has been received in YES of S13, an advertisement display (details) corresponding to the waiting time display in the station in the IC card check result is displayed. For example, the advertisement display (details) shown in FIGS. 7 and 8 is displayed on the screen of the station information display device 2. The customer sees the displayed advertisement display (details), for example, sees the advertisement display (details) in FIG. 8, selects a souvenir or a restaurant, displays the corresponding page with a URL, and displays a desired souvenir. Can be reserved (purchased), or detailed information such as restaurants can be displayed.

  As described above, when the customer holds the IC card over the station information display device 2, the IC card information such as the customer ID is read from the IC card and transmitted to the data processing server 3 via the network 4, and the data processing server 3 In FIG. 3 and FIG. 4 to be described later, when the reservation information is searched based on the customer ID in the received customer IC card information, the train reserved from the current time based on the reservation information is found. The station waiting time until the departure time is calculated, the advertisement display corresponding to the station waiting time is taken out and returned to the station information display device 2 as the IC card check result, and the station information display device 2 checks the IC card. The advertisement display (details) corresponding to the waiting time in the station in the result is displayed as shown in FIGS. 7 and 8, for example, and information such as souvenirs and restaurants can be displayed to the customer.

  FIG. 3 shows a flowchart of the advertisement selection means of the data processing server of the present invention.

In FIG. 3, S21 determines whether IC card information has been received. This is because the IC card reading means 11, 21 of the automatic ticket gate 1 or the station information display device 2 read from the customer's IC card in S 1 of FIG. 2 (a) and S 11 of FIG. 2 (b). It is determined whether the data processing server 3 has received information (information such as customer ID and balance). Here, the IC card information is, for example, as shown in the IC card information of FIG.
・ Customer ID:
·Full name:
・ Balance information:
Other: The data processing server 3 receives the last update date and time. If YES, the process proceeds to S22. If NO, repeat S21 and wait.

  In S22, reservation information or the like (reservation information) corresponding to the received IC card information (for example, customer ID) is read from the DB 33. This searches the reservation information table 34 in FIG. 5A using the customer ID as a key, and reads reservation information (reservation ID, boarding station ID, scheduled departure time, etc.) corresponding to the customer ID.

  In S23, a check is performed. This is because the customer ID in the IC card information received in S21 and whether the reservation information corresponding to the customer ID is appropriate (whether it is registered or is valid even if registered, this station is based on the boarding station ID) Check whether it is a valid station and whether the departure time is appropriate from the current date and time).

  In S24, advertisement data (advertisement display or advertisement display (details)) based on the waiting time is extracted from the check result and the reservation information. This will be described in detail with reference to FIG.

  S25 transmits. This is transmitted (returned) to the transmission source (automatic ticket gate 1 or station information display device 2 in FIG. 1) that received the IC card information in S21.

  As described above, when the IC card information read from the IC card of the customer is received from the automatic ticket gate 1 and the station information display device 2 of FIG. 1, the customer ID of the received IC card information is used as shown in FIG. The reservation information table 34 of (a) is searched to retrieve the reservation information of the customer ID (boarding station, scheduled departure time, etc.) and check whether it is appropriate. Further, the waiting time in the station from the current time to the scheduled departure time is determined. Calculate and take out the advertisement display (or advertisement display (details)) corresponding to the waiting time in the station, calculate the balance (new) by subtracting the charge from the balance as necessary, and check results (check results) , Information such as advertisement display, advertisement display (details), rejection display, etc.) can be transmitted (returned) to the automatic ticket gate 1 and the station information display device 2 of the transmission source.

  FIG. 4 shows a flowchart for taking out the advertisement display based on the waiting time in the station in the data processing server of the present invention.

  In FIG. 4, S31 calculates waiting time in a station. This calculates the waiting time in the station by subtracting the current time from the scheduled departure time in the reservation information corresponding to the customer ID extracted from the reservation information table 34 of FIG. 5A in S22 of FIG. 3 described above. To do.

  In S32, the classification code is extracted based on the waiting time in the station. This is done by referring to the advertisement classification information table 36 in FIG. 5D based on the customer's waiting time calculated in S31, for example, a condition (for example, waiting time in the station) corresponding to the waiting time in the station. The classification code (for example, i01) of the entry that matches the condition of less than 10 minutes is extracted.

  In S33, advertisement data is extracted based on the classification code. For example, in S32, based on the classification code “i01” (the station waiting time is less than 10 minutes), the summary information table 37 of FIG. 5F is searched, and the advertisement data in the entry of the classification code “i01” is searched. Remove “AA”.

  S34 is recorded in the customer information table. In this case, the advertisement data (for example, advertisement data “AA”) extracted in S33 is recorded in the advertisement data column in the customer information table 35 in FIG.

  Based on the train departure scheduled time in the customer reservation information, the station waiting time from the current time to the train departure scheduled time is calculated according to the above steps S31 to S34, and the calculated station waiting time is supported. It becomes possible to take out the advertisement data.

  In S35, the balance is taken out. This is because the balance in the information read from the customer's IC card (or the balance information column in the customer information table 35 of FIG. 5B recorded on the data processing server 3 side based on the customer ID). To take out the balance recorded in

  In S36, it is determined whether there is a balance equal to or greater than the admission amount. This is a balance that is equal to or higher than the fee that the customer is currently paying for (the fee for the train booked in the reservation information, the fee for the next entry (the fixed amount if the fee is determined at the departure station)) Determine if there is any. In the case of YES, since it is found that the balance is sufficient, gate opening instruction information is created in S37 (a gate opening instruction is created in the check result), and recorded in the customer information table in S34. On the other hand, if NO, rejection display information is created in S38 (rejection display is generated in the check result). The gate opening instruction and the rejection instruction in the created check result are used when determining whether the instruction of the rejection display of S8 of FIG. 2A described above is instructed (YES in S8 and S9 in the case of the rejection display). And when the gate opening instruction is given, NO in S8 and the gate is opened in S6).

  When the balance in the customer information table 35 in FIG. 5B on the data processing server 3 side based on the balance in the IC card of the customer or the customer ID is equal to or greater than the admission amount, according to the above steps S35 to S38. When the gate is opened, it can be determined that the rejection is indicated in the following cases and can be created in the check result. Then, based on the check result, S 8 to S 9. It is possible to execute the process of S6.

  FIG. 5 shows an example table of the present invention.

  FIG. 5A shows an example of a reservation information table. The reservation information table 34 registers and manages the following information as reservation information in association with the customer ID.

・ Customer ID:
・ Reservation ID:
・ Train ID:
・ Boarding station ID:
・ Departure time:
・ Get-off station ID:
・ Scheduled arrival time:
・ Other:
Here, the customer ID is an ID that uniquely determines the customer. The reservation ID is an ID of reservation information reserved by the customer. Train ID, boarding station ID, scheduled departure time, departure station ID, and estimated arrival time are the ID of the train reserved by the customer, the ID of the boarding station, the scheduled departure time of the reserved train, the ID of the departure station of the reserved train, This is the scheduled time of arrival at the arrival station of the reserved train.

  FIG. 5B shows an example of a customer information table. The customer information table 35 registers and manages customer information. Here, the customer information table 35 registers and manages the following information shown in FIG.

・ Customer ID:
·Full name:
・ Balance information:
・ Advertising data:
・ Other:
Here, the customer ID and name are the ID and name that uniquely determine the customer. The balance information is the balance of the amount prepaid by the customer. The advertisement data is advertisement data recorded when the customer displays an advertisement display (advertisement display (details)) corresponding to the customer's waiting time in the station on the automatic ticket gate 1 and the station information display device 2.

  FIG. 5C shows an example of IC card information. The IC card information shows an example of information read from the customer's IC card by the automatic ticket checker 1 and the station information display device 2 in FIG. 1, and here, the following information shown in the figure is read in association with the IC card information. .

・ Customer ID:
·Full name:
・ Balance information:
・ Other:
Here, the customer ID is an ID that uniquely determines the customer. Name is the name of the customer. The balance information is the current balance of the amount used (settled) from the amount prepaid by the customer.

  (D) of FIG. 5 shows an example of an advertisement classification information table. The advertisement classification information table 36 registers classification codes in association with conditions, and here, registers and manages the following information shown in association with each other.

·classification code:
・ Condition (less than minutes):
・ Other:
Here, the classification code is a code defined in association with the range of waiting time in the station. The condition (less than minutes) is a registration of the range of waiting time in the station of the classification code. For example, the relationship between the condition and the classification code is defined as shown below.

    When the condition “station waiting time is less than 10 minutes”, the classification code is defined as “i01”.

    -When the condition “station waiting time is 10 minutes or more and less than 30 minutes”, the classification code is defined as “i02”.

・ As shown in the figure, as described above, by defining the classification code corresponding to the waiting time in the station, the appropriate advertisement display (advertising display (details)) corresponding to the classification code can be automatically taken out. It becomes possible.

  (E) of FIG. 5 shows an example of a station advertisement information table. The station advertisement information table 25 registers and manages advertisement information and the like in association with the advertisement code, and here, registers and manages the following information shown in the figure in association with each other.

・ Advertisement code:
・ Advertisement information (advertisement display, advertisement display (details)):
·classification code:
・ URL:
・ Other:
Here, the advertisement code is a code assigned to uniquely distinguish advertisement information. The advertisement information (advertisement display, advertisement display (detail)) is created and registered in advance for advertisement display and advertisement display (detail). The classification code is a classification code corresponding to the station waiting time defined in the advertisement classification information table 36 of FIG. The URL is the address of a page that displays more detailed advertisement information.

  FIG. 5F shows an example of a summary information table. The summary information table 37 registers and manages advertisement data and the like in association with the summary code. Here, the following information shown in the figure is registered and managed in association with the summary code.

・ Summary code:
・ Advertising data:
·classification code:
・ Other:
Here, the summary code is a code assigned to uniquely distinguish summary information (such as advertisement data). The advertisement data is advertisement data (advertisement display, advertisement display (details)) defined by the summary code. The classification code is the classification code in the advertisement classification information table 36 shown in FIG.

  FIG. 5G shows a schematic explanatory diagram of summary information. Here, a state where the actual data for the advertisement data AA, BB, CC in the summary information table 37 of FIG. 5F is schematically displayed on the screen is shown. For example, the advertisement data “AA” is advertisement data for displaying a message that “a souvenir can be ordered in a short time”. This is as shown below.

FIG. 5H shows an example of a determination table. The determination table 38 shows the determination results for the determination (entrance availability / display) in the right column for the four combinations of the conditions (balance, reservation) in the left column. For example, as a condition
・ Balance = × (insufficient)
・ Reservation = × (none))
In the case of
・ Entrance allowance = × (Not possible, do not open the gate)
・ Indication = Rejection indication
It becomes. Other combinations are as shown. In addition, admission permission = ◯ (possible, gate open) is S6 gate open in FIG. The display = advertisement display is the advertisement display in S5 in FIG. 2A or the advertisement display (details) in S14 in FIG.

  FIG. 6 shows a summary information display example of the present invention. This is displayed as shown in the schematic explanatory diagram of the summary information in FIG. 5G on the right side based on the summary information table 37 in FIG. This display is shown in more detail in FIGS. 6 (a), 6 (b) and 6 (c).

FIG. 6A shows an example of the advertisement data “AA” whose waiting time in the station is less than 10 minutes. here,
・ In the upper part of the screen, the character string “Immediately there” is displayed as vertical characters in the upward arrow as shown in the figure,
・ In the lower part of the screen, the character string “You can order souvenirs in a short time!” Is displayed horizontally as shown in the figure.

  The customer who has seen the above advertisement data “AA” has a waiting time of less than 10 minutes in the station, and sees the advertisement display in FIG. It becomes possible to order.

FIG. 6B shows an example of the advertisement data “BB” in which the waiting time in the station is 10 minutes to less than 30 minutes. here,
・ In the upper part of the screen, the character string “Immediately there” is displayed as vertical characters in the upward arrow as shown in the figure,
-In the lower part of the screen, the character strings "Souvenirs can be ordered in a short time!" And "You can order by looking at special products!" Are displayed horizontally in two lines as shown.

  The customer who has seen the above advertisement data “BB” has a waiting time in the station of 10 to less than 30 minutes and sees the advertisement display in FIG. 6B that is possible within the waiting time in the station. You can order souvenirs by looking at the products.

FIG. 6C shows an example of the advertisement data “CC” having a waiting time in the station of 30 minutes or more. here,
・ In the upper part of the screen, the character string “Immediately there” is displayed as vertical characters in the upward arrow as shown in the figure,
・ In the lower part of the screen, the character strings “Souvenirs can be ordered in a short time!”, “You can order by looking at special products!” And “You can eat!” Are displayed horizontally in three rows as shown.

  The customer who has seen the above advertisement data “CC” has a waiting time of 30 minutes or more in the station, and sees the advertisement display in FIG. You can see souvenirs as well as order and eat more.

  FIG. 7 shows an example of advertisement display (details) of the in-station information display device of the present invention. The illustrated advertisement display (details) shows an example of the station waiting time classification code i01 (less than 10 minutes).

  FIG. 8 shows an example of advertisement display (details) of the in-station information display device of the present invention. The illustrated advertisement display (details) shows examples of the station waiting time classification codes i02 (from 10 minutes to less than 30 minutes) and i03 (30 minutes or more), respectively. In the figure, “Souvenir” displayed in the middle represents station classification time i02 (from 10 to less than 30 minutes), and “Dining restaurant” displayed in the middle in the figure represents station waiting. Time represents the classification code i03 (30 minutes or more).

FIG. 9 shows a rejection display example of the present invention. The example of refusal display shown in the figure is a refusal display example displayed in S9 of FIG.
・ In the upper part, display the triangle mark filled in,
・ The lower row shows an example in which the character string “Cannot enter because there is no balance or reservation!” Is displayed in three rows in horizontal text.

Industrial application fields

  The present invention provides an advertisement display system that reads an ID of a customer from the IC card when the customer holds the IC card over an automatic ticket checker or an in-station information display device, and displays an appropriate advertisement according to the customer's waiting time in the station. , An advertisement display server, and an advertisement display program.

It is a system configuration diagram of the present invention. It is an operation | movement explanatory flowchart of this invention. It is a flowchart of the advertisement selection means of the data processing server of this invention. It is a taking-out flowchart of the advertisement display based on the station waiting time of the data processing server of the present invention. It is an example table of this invention. It is a summary information display example of this invention. It is an advertisement display (detail) example of the station information display device of the present invention. It is an advertisement display (detail) example of the station information display device of the present invention. It is an example of the rejection indication of this invention.

1: Automatic ticket gate 11: IC card reading means 12: Transmission / reception means 13: Judgment / display means 14: Gate opening / closing means 2: Station information display device 21: IC card reading means 22: Advertisement display selection means 23: Transmission / reception means 24 : DB
25: Station advertisement information table 3: Data processing server 31: Transmission / reception means 32: Advertisement selection means 33: DB
34: Reservation information table 35: Customer information table 36: Advertisement classification information table 37: Summary information table 38: Judgment table 4: Network

Claims (6)

In an advertisement display system that reads an ID of a customer from the IC card when the customer holds the IC card over the automatic ticket gate and displays an appropriate advertisement according to the customer's waiting time in the station,
A means for reading a customer ID from the IC card when the customer holds the IC card over a ticket gate such as a station,
Means for transmitting the read customer ID to a server;
In response to the transmission of the customer ID to the server, when there is reservation information related to the boarding of the customer ID from the server, the waiting time in the station calculated based on the reservation information about the boarding and the current time Means for receiving the advertisement display retrieved in response to,
An advertisement display system comprising: an automatic ticket gate having means for displaying an advertisement display corresponding to the received waiting time in the station. In an advertisement display system that reads an ID of a customer from the IC card when the customer holds the IC card over a terminal installed at a station and displays an appropriate advertisement according to the waiting time of the customer in the station.
Means for reading the customer's ID from the IC card when the customer holds the IC card;
Means for transmitting the read customer ID to a server;
In response to the transmission of the customer ID to the server, when there is reservation information related to the boarding of the customer ID from the server, the waiting time in the station calculated based on the reservation information about the boarding and the current time Means for receiving the advertisement display retrieved in response to,
Means for displaying an advertisement display corresponding to the received waiting time in the station;
An advertisement display system comprising: a terminal installed in a station including means for displaying a detailed advertisement of a selected advertisement when a desired advertisement is selected from a customer during the displayed advertisement display. Means for determining whether there is a reservation when receiving an ID read from the customer's IC card, referring to a table in which reservation information is registered in association with the customer's ID based on the customer's ID;
Means for taking out the reservation information when it is determined by the means that the reservation is made, and calculating waiting time in the station based on the reservation information and the current time;
Based on the calculated waiting time in the station, means for taking out the corresponding advertisement display from the table in which the advertisement display is registered in association with the waiting time in the station;
An advertisement display server comprising: means for transmitting and displaying the retrieved advertisement display to the transmission source.   The advertisement display server according to claim 3, wherein the reservation information registers at least a boarding station and a time at which the vehicle is boarded in association with a customer ID.   The advertisement display server according to claim 3, wherein the waiting time in the station is calculated for each station where the customer gets on. On the computer,
Means for determining whether there is a reservation when receiving an ID read from the customer's IC card, referring to a table in which reservation information is registered in association with the customer's ID based on the customer's ID;
Means for taking out the reservation information when it is determined by the means that the reservation is made, and calculating waiting time in the station based on the reservation information and the current time;
Based on the calculated waiting time in the station, means for taking out the corresponding advertisement display from the table in which the advertisement display is registered in association with the waiting time in the station;
An advertisement display program that functions as means for transmitting and displaying the retrieved advertisement display to the transmission source.

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