JP2012037988A - Portable screen display control program and portable screen display control method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a web page screen for a portable telephone, which keeps operability and improves a click rate.SOLUTION: A display control program 100 allows a portable telephone to function as: a screen configuration part 101 for configuring a screen as a drawing where link information is embedded in the right upper corner of the screen and the corner is like turned paper; a focus movement part 102 and a link information part 107 for performing detection on whether or not a focus is moved to a front link other than the right upper corner; and a turn screen selection part 104 and a turn screen display control part 108 for drawing the corner like the further turned part and also drawing an advertisement content in a rear screen part after turning only in cases where the detection shows the movement of the focus to the front link and a succeeding button operation is the depression of an upward movement button, and also for moving the focus to the rear screen part.

Description

  The present invention relates to a screen display control program and a display control method for a mobile phone, and in particular, a mobile phone capable of providing an advertising technology that enhances the visual effect and increases the click rate on a mobile phone screen with a limited display area and display technology. The present invention relates to a screen display control program and a mobile screen display control method.

  In a mobile phone, since the screen size is limited, a web page is constructed separately from a PC (personal computer). In particular, a portable web page is different from that for a PC in the screen configuration, and links to main advertisements, guides or plans are arranged at the top of the screen.

  This is because the user can operate the mouse on the PC to reach the link destination in one shot (selectable), so the degree of freedom of the screen layout is extremely high, whereas the mobile phone has buttons for moving up, down, left and right respectively. This is because a complicated operation for sequentially moving the selectable link destination, that is, the focus, to the target link destination by pressing is required. In other words, it is arranged at the top of the screen so as not to make the user feel bothersome and in turn not to lose the willingness to click.

However, the conventional technique has the following problems.
Even if a main link, for example, a banner advertisement, is placed at the top of the screen so that the user does not feel bothersome, a user who is not interested in the banner or link can use the down button, etc. There is a problem that it is necessary to repeatedly press the button and still feels annoying.

  In other words, even if several banners and links are concentrated at the top of the screen, after all, the user cannot display multiple links at the same time on a mobile phone. Exists, there is a problem that the complexity of the operation cannot be solved.

  Here, even if there is only one banner advertisement at the top position of the screen, conventionally, users who do not want to click this banner have to operate the down button at least once more. The operational feeling is not lost.

  In addition, mobile phones have technical limitations when displaying web as compared to PCs. Therefore, banner advertisements and the like change only the color, and are not particularly appealing to the eye. That is, there is a problem that it is difficult to construct a banner or link for a mobile phone that can be expected to increase the click rate.

JP 2001-289663 A JP 2004-21919

  The present invention has been made in view of the above, and it is an object of the present invention to provide a web page screen for a mobile phone that maintains operability and increases the click rate.

  The mobile screen display control program according to claim 1 is a screen in which a plurality of link information is embedded in a mobile phone, and the link information is also embedded in an upper right corner portion or an upper left corner portion of the screen. In addition, the corner portion is a screen configuration means for configuring the screen as a drawing in which the paper is turned up, and is a link location other than the upper right corner portion or the upper left corner portion, and the top link whose display position is located at the top Only when the next button operation is a press of the up button, when the head detection means detects whether or not the focus has moved to the top link. In addition, the corner is drawn as if it has been turned up, and the advertising content is drawn on the screen part at the back, and the focus moves to the screen part at the back. Wherein the function as the movement control means.

  That is, the invention according to claim 1 can provide a web page screen for a mobile phone that maintains operability and increases the click rate. Specifically, it is as follows.

  First, for a normal mobile site screen, the user needs to move (pass) the focus on a link destination or banner advertisement that is not interested in the top of the screen by pressing the down button. In the present invention, since the link portion of the corner portion (hereinafter referred to as “turning screen portion” as appropriate) is skipped without moving the focus only by pressing the down button, the number of times the down button is pressed is reduced. Can be improved.

  On the other hand, since the corners of the screen are turned, the visual effect is high and the user can be interested. The screen immediately after the display of the web page (the screen immediately after moving to the site) does not have any focus. However, if the focus is moved from this initial screen to the corner, the user unconsciously presses the down button. Press. At this time, since the focus moves to the top link, the user feels that the focus has been lost and returns it, that is, the user can unconsciously press the up button to move the focus to the turning screen part with a natural feeling of operation. It becomes. That is, even the first user can move the focus to the turned screen portion without feeling uncomfortable.

  Moreover, when the turning screen portion is focused, the turning screen is enlarged, which further intrigues the user's curiosity. At this time, since the content of the advertisement is displayed on the screen portion at the back, the willingness to browse finally increases and the click rate can be increased. Intermediate information between the minimum information written in the banner advertisement itself and the maximum information of the link destination of the turnover screen, in other words, information that should be called “flickering” stimulates user psychology and limits the area Even if it is a mobile screen, it is possible to increase the click rate and thus the advertising effect.

  The mobile phone referred to in the present application includes a smartphone and may be expressed as a mobile information terminal. Further, the upper right corner and the upper left corner can be rephrased as the upper right corner and the upper left corner. A drawing that looks like paper is a drawing that has the same size as the screen and has its corners turned. For example, it looks like a triangle or cone like the back of the paper can be seen in front. It means turning over. This is obtained by making the front surface of the same color as the page background, adding imprints and shades as appropriate, and making the back surface different from the color of the background of the front surface for a three-dimensional drawing. .

  The back screen portion refers to a screen portion that can be assumed to be behind the turn screen portion. Note that the focus of the back screen portion may be a display (such as peripheral light emission) that moves the focus including not only the back screen portion but also the turn screen portion. Further, when the focus moves, the drawing is turned up largely, but the size is not particularly limited.

  The mode of turning up is not particularly limited, and it may be a mode of turning up to the side where the corners are opposite (a mode in which the right corner is turned up to turn up to the left frame of the screen), and a mode of turning up to the bottom of the screen. It may be. When the screen is enlarged moderately, the lower part of the screen is not turned over, and the user can perform subsequent operations while keeping the screen configuration and conscious of either screen.

  The advertisement content refers to information that invites the user to the link destination of the turnover screen portion, and is not necessarily limited to commercial narrow content. For example, it may be a keyword, a phrase, or a simple moving image (such as a moving image with an oblique half triangle). That is, the advertisement content is not particularly limited as long as the content to be moved to the link destination is appropriately set by the content. Needless to say, if the determination button (such as the center button of the multi-function key) is pressed while the focus is moving to the back screen portion, the screen moves to the link destination.

  The portable screen display control program according to claim 2 is the portable screen display control program according to claim 1, wherein the next button operation in which the focus is moved to the back screen portion is pressing of the down movement button. And a function of performing control to move the focus to the head link.

  That is, the invention according to claim 2 can return to the original page with a natural feeling of operation. At this time, the size of the turning screen portion is returned to the original size.

  The mobile screen display control program according to claim 3 is the mobile screen display control program according to claim 1 or 2, wherein the next button operation in which the focus moves to the screen portion at the back is pressing of the up button. Is characterized in that it is made to function so as to perform control to move the focus to the tail link whose display position is located at the lowest position.

  That is, the invention according to claim 3 maintains the same operational feeling as that of a normal mobile site. Note that the tail link refers to the link portion at the bottom when the configuration of one screen is vertically long and scrolling down is necessary.

  The mobile screen display control program according to claim 4 is the mobile screen display control program according to claim 1, 2 or 3, wherein the corner portion is drawn in such a manner that the size of the turning is periodically changed. It is made to function as follows.

  That is, the invention according to claim 4 enhances the visual effect and allows the user to pay more attention. This periodic change includes not only the state before focusing but also a mode in which a large turning screen portion after focusing has a periodic change. The visual effect is further enhanced by smoothly changing the size of the turning screen portion so as to make it appear as if it flutters in the wind.

  The mobile screen display control program according to claim 5 is the mobile screen display control program according to any one of claims 1 to 4, wherein the screen is configured by flash.

  In other words, the invention according to claim 5 can easily create a portable web page.

  The mobile screen display control method according to claim 6 is a method for controlling screen display of a mobile phone, wherein the screen is configured by embedding a plurality of link information, and is also provided in an upper right corner portion or an upper left corner portion of the screen. A screen composition step for configuring the screen as a drawing in which link information is embedded and the corner portion is turned over, and a link location other than the upper right corner portion or the upper left corner portion, and the display position The head detection process that detects whether or not the focus has moved to the top link that is positioned at the top, and the head detection process that detects that the focus has moved to the top link, the next button operation Only when the move button is pressed, the corner portion is drawn as if it has been turned up, and the advertisement content is drawn on the screen portion at the back, together with the screen portion at the back. A drawing movement control step of moving the focus, characterized by comprising a.

  That is, the invention according to claim 6 can provide a web page screen for a mobile phone that maintains operability and increases the click rate. Specifically, it is as follows.

  First of all, for a normal mobile site screen, the user needs to move (pass through) the link destination or banner advertisement placed at the top of the uninteresting screen by pressing the down button. In the present invention, the link portion at the corner is skipped without moving the focus only by pressing the down button, so that the number of pressings can be reduced and the operability can be maintained and improved.

  On the other hand, since the corners of the screen are turned, the visual effect is high and the user can be interested. The screen immediately after displaying the web page (the screen immediately after moving to the site) does not have any focus, but if you try to move the focus to the corner from this initial screen, the user unconsciously presses the down button To do. At this time, since the focus moves to the top link, the user feels that the focus has been lost and returns it, that is, the user can unconsciously press the up button to move the focus to the turning screen part with a natural feeling of operation. It becomes. That is, even the first user can move the focus to the turned screen portion without feeling uncomfortable.

  Moreover, when the turning screen portion is focused, the turning screen is enlarged, which further intrigues the user's curiosity. At this time, since the content of the advertisement is displayed on the screen portion at the back, the willingness to browse finally increases and the click rate can be increased. Intermediate information between the minimum information written in the banner advertisement itself and the maximum information of the link destination of the turnover screen, in other words, information that should be called “flickering” stimulates user psychology and limits the area Even if it is a mobile screen, it is possible to increase the click rate and thus the advertising effect.

  The mobile screen display control method according to claim 7 is the mobile screen display control method according to claim 6, wherein when the next button operation in which the focus moves to the back screen portion is pressing of the down movement button. Further, the control for moving the focus to the head link is performed.

  That is, the invention according to claim 7 can return to the original page with a natural feeling of operation. At this time, the size of the turning screen portion is returned to the original size.

  The mobile screen display control method according to claim 8 is the mobile screen display control method according to claim 6 or 7, wherein the next button operation with the focus moved to the back screen portion is a press of the up button. Is characterized in that control is performed to move the focus to the tail link whose display position is located at the lowest position.

  That is, the invention according to claim 8 maintains the same operational feeling as that of a normal mobile site.

  The mobile screen display control method according to claim 9 is the mobile screen display control method according to claim 6, 7 or 8, wherein the drawing of the corner portion is a drawing in which the size of the turn is periodically changed. It is characterized by that.

  That is, the invention according to claim 9 enhances the visual effect and allows the user to pay more attention.

  The mobile screen display control method according to claim 10 is the mobile screen display control method according to any one of claims 6 to 9, wherein the screen is configured by flash.

That is, the invention according to claim 10 can easily create a portable web page.

    According to the present invention, it is possible to provide a web page screen for a mobile phone that maintains operability and increases the click rate.

It is a figure explaining the example of a display of a turnover advertisement. It is the conceptual diagram which showed the mode of the periodic turning change of the turning screen part. It is explanatory drawing which showed the control concept of the focus movement of the turning advertisement. It is a functional block diagram of the mobile phone display control program of the present invention. It is a flowchart of the portable screen display control method of this invention. It is explanatory drawing which showed the control concept of the focus movement of the conventional advertisement in a mobile telephone.

  The present invention increases the visual effect by periodically turning the upper right corner of the screen so that the user can focus on and focus when viewing a web page on a mobile phone with restrictions on the display area of the screen or functional restrictions. It is even larger and shows the advertisement or a part of it to further increase the click rate. Furthermore, the screen control is performed so that a natural operation feeling and useless focus movement operation can be omitted.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. Here, a mobile screen display control method will be described as an example in which the mobile screen display control program of the present invention is applied to a mobile phone and a “turnover advertisement” is displayed on the upper right of the mobile screen.

  FIG. 1 is a diagram illustrating a display example of a turning advertisement. FIG. 2 is a conceptual diagram showing a state of periodic turning change of the turning screen portion. FIG. 3 is an explanatory diagram showing a control conceptual diagram of the focus movement of the turning advertisement. FIG. 4 is a functional block diagram of the mobile phone display control program of the present invention. FIG. 5 is a flowchart of the mobile screen display control method of the present invention. FIG. 6 is an explanatory view showing a conceptual diagram of control of focus movement of a conventional advertisement in a mobile phone.

First, the display mode of the turning screen will be described.
As shown in FIG. 1A, the turning screen portion is a screen portion that is in the upper right corner portion of the screen and is drawn as if the screen is paper and the paper is turned. In accordance with the background color tone of the page, shades and seals are added as appropriate, and contrast with the back side (turned back side, which is considered to be turned over) is given to give a three-dimensional impression. Further, as shown in FIG. 1B, the turned screen portion when the focus is on is drawn to be further turned up.

  When the focus is not on, the turning area of the turning screen portion is small, but at this time, as shown in FIG. 2, the degree of turning is changed periodically and smoothly so that the turning screen portion flutters. Yes. In this program or method, drawing control is performed by the flash technology. Java exists in the same program, but if it is flash, it is light and easy to program, so it is particularly preferable for mobile phones with many function restrictions and display screen restrictions. Modification and transplantation based on differences between models Has the advantage of being relatively easy.

  In this embodiment, the turning screen portion is moved only when the focus is not on (normal display), but control is also performed so that the “Omakage” with the focus on the upper right of the screen also follows. May be.

  In addition, as shown in FIG.1 (b), the advertising content is displayed on the screen part at the back of the turning screen. In particular, when the focus is on, the screen is turned up, so the display area of the screen portion at the back also increases, and the advertising effect is enhanced. Here, “Click to get more (screening)!”, You want to know what the main part is and you can increase the click rate.

  In addition, as an example of such flickering, a mode in which “click to further (shield)% OFF” may be used. Note that the screen portion at the back may be the display portion itself at the upper right of the linked screen.

  Next, focus movement control will be described with reference to FIG. FIG. 6 shows the focus movement control when the conventional banner advertisement is located at the top of the screen.

  In the initial state, that is, immediately after moving to this site, no link is focused. If the down button is pressed here, link 1 (first link) is focused. Although the turning screen portion is also linked, in the present invention, the turning screen portion located at the uppermost position is not focused and the focus moves to the link 1, so that the conventional upper banner advertisement (group) In this way, pressing the down button (continuous pressing in some cases) is avoided, and the screen design is user-friendly.

  Next, if the next button operation after the focus is moved to link 1 is pressing the up button, the turning of the turning screen portion is enlarged, the advertisement content is drawn on the back screen portion, and the focus is moved. (FIG. 1B). If the enter button is pressed from this state, the link destination is naturally moved to the link destination.

  When the down button is pressed from this “Omakome” state, the focus is moved to link 1 (first link). Further, when the up button is pressed from the state of “Otsukakeme”, the focus is moved to the link 3 (tail link). In this way, the turning screen portion can be operated only when the user wants to see an advertisement without impairing the normal operation feeling, and is highly convenient.

  Actually, the focus movement operation on the screen of the mobile phone is overwhelmingly pressing the up button or down button. In the present invention, the focus does not move to the turning screen part in the normal focus movement, and the head link is displayed. It moves only in the case of a combination of pressing the up button immediately after moving the focus. At this time, since only the down button and the up button are used, there is no need to worry about a special combination. In particular, when the down button is pressed from the initial screen that is not in focus, it moves to the top link, so if the user wants to move the focus to the turn screen, the focus moves down. Thinking that it was too much, you can naturally press the up button and move the focus to the turning screen. On the other hand, if you do not want to move the focus to the turning screen part, the focus is sequentially moved to the target link destination (continuous pressing of the down button), so the number of times of pressing is reduced at least once and the operability is reduced. Rise.

  Note that when the up button is pressed from the initial screen, the focus moves to link 3 (tail link) in the same manner as the focus transition of a normal mobile phone.

  Next, the functional configuration of the mobile screen display control program will be described with reference to FIG. The display control program 100 includes a screen configuration unit 101, a focus movement unit 102, a button press management unit 103, a turning screen selection unit 104, a head link selection unit 105, a tail link selection unit 106, and a link information unit 107. And a turn-up screen display control unit 108.

  The screen configuration unit 101 is a functional unit that configures a screen (web page) to be output on a mobile phone screen, and embeds a plurality of link information in the screen. Here, the link information is also embedded in the upper right corner portion of the screen, and the corner portion is drawn such that the paper is turned over.

  The focus moving unit 102 moves the focus in the direction according to pressing of the up / down / left / right movement buttons of the mobile phone, and manages which link location the focus is moved to.

  The button pressing management unit 103 manages the pressing operation itself of the moving button and the pressing history.

  The turn screen selection unit 104 receives a notification from the focus movement unit 102 that the focus movement destination is the top link, and also notifies the button press management unit 103 that the next button operation is a press of the up movement button. When it is received, the turn screen display control unit 108 is notified that the link of the turn screen portion has been selected.

  In addition, the head link selection unit 105 receives a notification from the focus movement unit 102 that the focus movement destination is the screen portion behind the turning screen portion, and the next button operation from the button press management unit 103 is to press the down button. When the notification is received, the turning screen display control unit 108 is notified that the top link has been selected.

  The tail link selection unit 106 receives a notification from the focus movement unit 102 that the focus movement destination is the screen portion behind the turning screen portion, and the next button operation from the button press management unit 103 is a press of the up movement button. When the notification is received, the turning screen display control unit 108 is notified that the tail link has been selected.

  The link information unit 107, in cooperation with the focus moving unit 102, notifies the screen composition unit 101 of which link location has focus. As a result, the screen configuration unit 101 configures a screen according to the focus method (e.g., light emission at the image periphery, discoloration, etc.) set by the browser, OS, or the like.

  The turn screen display control unit 108 receives notifications from the turn screen selection unit 104, the top link selection unit 105, and the end link selection unit 106, and turns the turn screen portion or displays an advertisement on the back screen portion. Turn over the screen, restore the screen part, and move the focus to the first or last link.

  Note that the functional block diagram described here is not limited to this, and any functional block diagram may be used as long as it embodies each program means. These functions can be realized by using an OS, a browser, and a flash playback function part in the mobile phone.

  Finally, the portable screen display control method of the present invention will be described using a flowchart. First, it is determined whether or not the focus has moved to the top link (step S1). If it is determined that the focus has moved to the first link (step S1: Yes), it is determined whether or not the operation of the mobile phone immediately after that is a press of the up button (step S2). If it is not determined that the focus has moved to the top link (step S1: No), the determination is repeated.

  When the up button is pressed (step S2: Yes), the turning of the turning screen portion is increased and the focus is moved to the back screen portion (step S3). If the up button is not pressed (Step S2: No), the process associated with the button that has been pressed as appropriate is executed (Step E).

  Subsequently, it is determined whether or not the button has been pressed (step S4). If there is no depression (step S4: No), the process waits for depression, and if there is depression (step S4: Yes), it is determined whether the button is a decision button depression (step S5).

  If the determination button is pressed (step S5: Yes), the link destination screen is displayed (step S6). If the determination button is not pressed (step S6: No), it is determined whether or not the down button is pressed (step S7).

  If the down button is pressed (step S7: Yes), the focus is moved to the head link (step S8). If the down button is not pressed (step S7: No), it is determined whether or not the up button is pressed (step S9).

  When the up button is pressed (step S9: Yes), the focus is moved to the end link (step S10). If the up button is not pressed (step S9: No), the process associated with the button that has been pressed as appropriate is executed (step E).

  With the above procedure or process transition, when viewing a web page using a mobile phone, the user can focus on the turning screen with a natural feeling of operation only when necessary without losing the user's conventional feeling of use. When is moved, it is possible to increase the click rate by appealing to the user psychology by increasing the degree of turning.

  In fact, in a site for mobile phones, the click rate (the number of times the focus destination link is pressed / the number of times the focus moves) is approximately 1 to 3%. When a monitor test was performed using a screen on which an advertisement of the present invention was displayed by a person who had a duty of confidentiality, the ratio of moving the focus to the turning screen portion was approximately 10% to 30%. The ratio of selecting the decision button, that is, the movement to the link destination, was 10% to 20%. Therefore, the click rate is approximately 1% to 6%, and it has been confirmed that the click rate is equal to or higher than that of the conventional advertisement.

  By using the same technique, it is possible to adopt a display method in which not only the upper right corner and upper left corner of the screen but also the upper edge of the screen is turned up.

DESCRIPTION OF SYMBOLS 100 Display control program 101 Screen structure part 102 Focus moving part 103 Button press management part 104 Screen selection part 105 First link selection part 106 End link selection part 107 Link information part 108 Screen display control part

Claims (10)

Mobile phone
A screen composed of multiple link information embedded, and the screen is drawn as if the link information is embedded in the upper right corner or upper left corner of the screen and the corner is turned up. Screen composition means for configuring
A head detection means for detecting whether or not the focus has moved to the top link whose display position is located on the uppermost link portion other than the upper right corner portion or the upper left corner portion;
When the focus is detected to have moved to the top link by the head detection means, and only when the next button operation is a press of the up button, the corner portion is drawn as if it has been turned up and turned. A drawing movement control means that draws advertisement contents on the back screen part and moves the focus to the back screen part,
A portable screen display control program characterized in that it is functioned as:   2. The function according to claim 1, wherein when the next button operation in which the focus has moved to the back screen portion is a press of a down button, the control is performed so that the focus is moved to the top link. Mobile screen display control program.   When the next button operation with the focus moved to the back screen part is pressing the up button, the function is performed so that the focus is moved to the tail link whose display position is at the lowest position. The portable screen display control program according to claim 1 or 2.   4. The portable screen display control program according to claim 1, wherein the drawing of the corner portion is caused to function such that the size of the turning is periodically changed. The portable screen display control program according to claim 1, wherein the screen is configured by flash.
In a method for controlling the screen display of a mobile phone,
A screen composed of multiple link information embedded, and the screen is drawn as if the link information is embedded in the upper right corner or upper left corner of the screen and the corner is turned up. Screen composition process to configure,
A head detection step for detecting whether or not the focus has moved to a head link whose display position is located at the uppermost position except for the upper right corner portion or the upper left corner portion; and
When it was detected that the focus was moved to the first link in the first detection process, and only when the next button operation was a press of the up button, the corner portion was drawn and turned as if turning up. A drawing movement control process that draws advertisement contents on the back screen part and moves the focus to the back screen part,
A portable screen display control method characterized by comprising:   7. The mobile phone according to claim 6, wherein when the next button operation with the focus moved to the back screen portion is a down button press, control is performed to move the focus to the top link. Screen display control method.   When the next button operation with the focus moved to the back screen part is a press of the up button, control is performed to move the focus to the last link whose display position is at the bottom. The mobile screen display control method according to claim 6 or 7.   The mobile screen display control method according to claim 6, 7 or 8, wherein the corner portion is drawn such that the size of the turn is periodically changed. The mobile screen display control method according to any one of claims 6 to 9, wherein the screen is configured by flash.

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