JP2012023504A - Communication apparatus - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a communication apparatus for improving convenience by allowing a user to reproduce an advertisement sound and an advertisement image at an arbitrary timing.SOLUTION: An RF part 11 and a baseband part 12 receive an advertisement sound multiplexed on a signal from a switchboard during a first period from the transmission of a transmission signal to the transmission of a response signal from an opposite-side terminal or a second period after the transmission of a clearing signal from the opposite-side terminal. An advertisement processing part 13 reproduces the received advertisement sound in the first period or the second period. When the reproduction of the advertisement sound is completed, the advertisement processing part 13 transmits a confirmation notification to the switchboard. Thus, the user can reproduce the advertisement sound at an arbitrary timing, so as to improve convenience.

Description

  The present invention relates to a communication device such as a mobile phone and a video phone, and in particular, a communication device that receives and reproduces advertisement sound (sound logo) or advertisement image (video logo) multiplexed on various signals, advertisement sound, and advertisement. The present invention relates to a communication apparatus that multiplexes and transmits images and the like on various signals.

  In recent years, mobile phones, video phones, and the like are widely used, and various services are provided. One example of such a service is a service in which advertising voice or advertising image is transmitted from the exchange to the terminal device, and the calling fee is discounted when the advertising voice or advertising image is reproduced on the terminal device side. .

  Conventionally, as an advertisement distribution system using a mobile phone, for example, when a user makes a call using a mobile phone, an advertisement with a voice for 15 seconds flows on the mobile phone, and then a ringing tone sounds. You can make free calls. Thereafter, it is known that an advertisement by voice for 15 seconds flows to a mobile phone of a user who is a caller and a telephone of a call recipient, and further, a free call can be made for 2 minutes. As techniques related to this, there are inventions disclosed in the following Patent Documents 1 to 5.

  Patent Document 1 discloses an additional information distribution system capable of distributing additional information such as an advertisement to a mobile phone while ensuring the convenience of a call using the mobile phone, and a mobile phone used in the additional information distribution system. The purpose is to provide. In the advertisement distribution system, the information output unit outputs the advertisement information accumulated by the accumulation unit to the multiplexing unit, and the multiplexing unit outputs the advertisement information output by the information output unit and the call voice input from another telephone. After generating a signal in which information is multiplexed, the signal is output to the separation unit of the mobile phone. The separation unit separates the signal output by the multiplexing unit into call voice information and advertisement information, the storage unit stores the advertisement information separated by the separation unit, and the information generation unit displays on the display unit The information is generated based on the advertisement information stored by the storage unit.

  Patent Document 2 provides a commercial telephone system that can improve the advertising effect without impeding the user's comfortable telephone usage environment and communication environment, thereby reducing the telephone fee and promoting the increase in subscriptions. With the goal. By displaying the commercial information as display data such as characters / images and displaying the display data on the terminal in response to the disconnection signal of the mobile phone, the commercial information displayed on the display of the mobile phone is shown to the user after the disconnection.

  Patent Document 3 aims to advertise using a phone as a medium and music. In the communication protocol extension before the callable state of both the calling and called telephones is established in the connection protocol for telephone communication, the central office transmits music information to either or both of the telephones requiring connection. And advertising content including text information. The telephone that has received the advertisement content records the advertisement content in the memory, and uses the advertisement content when the telephone is not in a call-capable state related to calling / called calls.

  Patent Document 4 aims to provide a communication service with advertisement that sufficiently provides advertisement information provided by an advertiser to a subscriber without interrupting communication of the subscriber to the communication service. A communication terminal possessed by a subscriber, comprising means for accumulating the advertisement information of the advertiser in the exchange of the communication network, means for transmitting the advertisement information to the communication terminal, and means for charging the communication fee of the communication terminal to the advertiser A means for presenting advertisement information received from the exchange separately from communication between the subscriber A and the subscriber B is provided.

  Patent Document 5 aims to provide a practical technique for using a ringtone of a mobile phone or the like for advertisement. Determining whether the second customer is an advertising contractor in response to a call from the first customer terminal to the second customer terminal, and if the second customer is an advertising contractor, relating to the contracted advertisement If the result of the lottery to be performed and the result of the lottery is winning, information for causing the second customer terminal to output a sound related to the winning advertisement and a call signal are transmitted to the second customer terminal. Including the step of. And a step of sending data including a quiz relating to the selected advertisement to the second customer terminal when detecting the end of the call between the first customer terminal and the second customer terminal; If you receive quiz response information from, the steps to determine whether the quiz answer is correct, and if it is determined that the quiz answer is correct, incentive information about the advertisement won for the second customer Registering.

JP 2002-374355 A Japanese Patent Laid-Open No. 2001-257811 JP 2002-152382 A JP 2000-201229 A JP 2003-281435 A

  The above-described advertisement distribution system has a problem that it is inconvenient when a user of a mobile phone has to listen to an advertisement by voice before the call state becomes busy and the user is in a hurry.

  Also, the problem is that the mobile phone user on the calling side and the phone user on the receiving side must listen to the voice advertisement during the call, and the call is temporarily interrupted. There was also.

  In addition, there is a mobile phone that receives advertisement data during a call and reproduces the advertisement data after the call ends. However, even if the user desires to reproduce the advertisement data during the call, this is done. There was a problem that it was not possible.

  The present invention has been made to solve the above-described problems, and an object of the present invention is to provide a communication device that allows the user to reproduce the advertisement sound and the advertisement image at an arbitrary timing and has improved convenience. is there.

  According to an embodiment of the present invention, a communication device for receiving and reproducing advertisement sound is provided. The RF unit and the baseband unit have a first period from when a transmission signal is transmitted until a response signal is transmitted from the counterpart terminal, or a second period after a call termination signal is transmitted from the counterpart terminal In addition, the advertising voice multiplexed on the signal from the exchange is received. The advertisement processing unit reproduces the received advertisement sound during the first period or the second period. Then, when the reproduction of the advertising sound is completed, a confirmation notification is transmitted to the exchange.

  According to the embodiment of the present invention, the advertisement processing unit reproduces the received advertisement sound during the first period or the second period, so that the user can reproduce the advertisement sound at an arbitrary timing. Can be improved.

It is a figure for demonstrating transmission of the sound logo in a general mobile telephone system. It is a figure for demonstrating transmission of the sound logo of the audio | voice transmission / reception system using the communication apparatus in the 1st Embodiment of this invention. It is a figure for demonstrating the signal of the terminal of the transmission side where a sound logo is multiplexed. It is a figure for demonstrating the signal of the terminal of the receiving side by which a sound logo is multiplexed. It is a block diagram which shows the structural example of the terminal in the 1st Embodiment of this invention. It is a figure which shows the structural example of a communication apparatus in case the codec part shown in FIG. 5 has CNG. It is a figure which shows the structural example of a communication apparatus in case the advertisement process part 13 shown in FIG. 5 has a sound pressure level adjustment function. It is a figure for demonstrating an example of the sequence of the whole system containing the communication apparatus in the 1st Embodiment of this invention. It is a figure for demonstrating an example of the sequence in the communication apparatus which reproduce | regenerates audio | voice logos (sound logo), such as a mobile telephone. It is a figure for demonstrating an example of the sequence in the communication apparatus which reproduces | regenerates a video logo, such as a TV telephone. It is a flowchart for demonstrating the selection process of the logo reproduction | regeneration of the communication apparatus in 1st Embodiment. It is the figure which added the process which does not reproduce | regenerate the same sound logo to the process sequence shown in FIG. It is a block diagram which shows the functional structure of the exchange 3 in the 2nd Embodiment of this invention. It is a figure for demonstrating an example of the various databases stored in the database. It is a figure which shows an example of the transmission sequence of the advertisement stream of the communication apparatus in the 2nd Embodiment of this invention. It is a figure which shows another example of the transmission sequence of the advertisement stream of the communication apparatus in the 2nd Embodiment of this invention. It is a figure which shows another example of the transmission sequence of the advertisement stream of the communication apparatus in the 2nd Embodiment of this invention. It is a figure which shows another example of the transmission sequence of the advertisement stream of the communication apparatus in the 2nd Embodiment of this invention.

  FIG. 1 is a diagram for explaining transmission of a sound logo in a general mobile phone system. This cellular phone system includes a subscriber terminal 1 used by a user on the transmission side, a base station 2 that performs wireless communication with the subscriber terminal 1, a subscriber exchange 3, a relay exchange 4, and an exchange 5 that constitute a telephone network. And the terminal 6 used by the user on the receiving side.

  First, when the subscriber terminal 1 used by the user transmits a transmission signal (S11), a DT (Dial Tone) signal is received from the subscriber exchange 3 via the base station 2 (S12). Then, the subscriber terminal 1 transmits the telephone number input by the user to the subscriber exchange 3 via the base station 2 (S13).

  Next, the subscriber terminal 1 receives the call voice from the subscriber exchange 3 via the base station 2 (S14). Further, the receiving side terminal 6 receives the call signal from the exchange 5 (S15). Then, when a response signal is transmitted from the terminal 6 (S16), a telephone call with the calling voice is started between the joining terminal 1 and the terminal 6 (S17). The subscriber exchange 3 and / or the exchange 5 transmits a sound logo to the subscriber terminal 1 and / or the terminal 6 during a call. This sound logo is played back at the beginning of a call.

  When the end signal is transmitted from the terminal 6 (S18) and the disconnection signal is transmitted from the joining terminal 1 (S19), the call is terminated.

  In this way, the sound logo is received and reproduced during a call, which is inconvenient when rushing. It is also possible to store the sound logo and reproduce the sound logo after the call ends, but this is not possible even if the user wishes to reproduce the advertisement data during the call.

(First embodiment)
FIG. 2 is a diagram for explaining the transmission of the sound logo of the voice transmission / reception system using the communication device according to the first embodiment of the present invention. First, when the terminal on the transmission side transmits a transmission signal (S21), the exchange transmits a DT signal to the terminal (S22). At this time, the exchange multiplexes the sound logo with the DT signal and transmits it to the terminal. The terminal separates and decodes the multiplexed sound logo, and when the decoding is completed and the sound logo is played or mixed, a confirmation notification is sent to the exchange as if the user had heard the sound logo. To do.

  Next, the terminal transmits the telephone number input by the user to the exchange (S23). When the exchange receives the number from the terminal, it transmits a call voice to the terminal (S24). At this time, the exchange multiplexes the sound logo with the call voice and transmits it to the terminal. The terminal separates and decodes the multiplexed sound logo, and when the decoding is completed and the sound logo is reproduced or mixed, a confirmation notice is transmitted to the exchange.

  The exchange transmits a call signal to the receiving terminal (S25). When the exchange receives a response signal from the receiving terminal (S26), a voice call is started (S27). At this time, the exchange multiplexes the sound logo with the call voice and transmits it to the terminal. The terminal separates and decodes the multiplexed sound logo, and when the decoding is completed and the sound logo is mixed and reproduced, sends a confirmation notice to the exchange.

  When the exchange receives a call end signal from the receiving terminal (S28), it transmits a sound logo to the terminal (S29). The terminal separates and decodes the multiplexed sound logo, and when the decoding is completed and the sound logo is reproduced or mixed, a confirmation notice is transmitted to the exchange. Finally, the terminal transmits a disconnection signal to the exchange (S30), and the call ends.

  FIG. 2 shows the case where the same sound logo is transmitted four times from the exchange to the call origination terminal. However, when the exchange receives a confirmation notification from the terminal, the same sound logo is again displayed. May not be transmitted. If the terminal confirms the end of decoding at any time at any timing, a confirmation notice may be transmitted to the exchange at the end of the call. Further, when the confirmation notification is not required, it may be omitted. The exchanges may transmit different sound logos.

  Further, as will be described later, the user may select the timing for reproducing the sound logo by using a button on the terminal or the like.

  FIG. 3 is a diagram for explaining the signal of the terminal on the call origination side on which the sound logo is multiplexed. FIG. 3A shows a case where the sound logo is multiplexed only on the DT signal received by the terminal. FIG. 3B shows a case where the sound logo is multiplexed only on the call voice received by the terminal. FIG. 3C illustrates a case where the sound logo is multiplexed only on the call voice received by the terminal. FIG. 3D shows a case where the sound logo is multiplexed only on the end signal received by the terminal.

  FIG. 3E shows a case where a sound logo is multiplexed on all of the DT signal, call voice, call voice, and call end signal. Note that the exchange may transmit the sound logo only in combinations other than those shown in FIGS. 3A to 3E, for example, any two or three combinations in four timings.

  FIG. 3F is a diagram illustrating a case where the sound logo is transmitted a plurality of times when the sound logo is multiplexed with the call voice. When the sound logo is multiplexed on the call voice, the sound logo may be periodically multiplexed, or the sound logo may be multiplexed irregularly, and is not limited in time.

  Further, this is not limited to the case where the sound logo is multiplexed on the call voice. For example, in the four timings, the first period in FIG. 3A and the second period in FIG. During the period, the fourth period in FIG. 3 (d), the sound logo may be periodically multiplexed any number of times as described above, or the sound logo may be multiplexed irregularly. The time is not limited.

  FIG. 4 is a diagram for explaining a signal of a call receiving terminal on which a sound logo is multiplexed. FIG. 4A shows a case where the sound logo is multiplexed only on the call signal received by the terminal. FIG. 4B shows a case where the sound logo is multiplexed only on the call voice received by the terminal. FIG. 4C shows a case where the sound logo is multiplexed only on the end signal received by the terminal.

  FIG. 4D shows a case where a sound logo is multiplexed on all of the call signal, the call voice, and the call end signal. Note that the exchange may transmit the sound logo only in combinations other than those shown in FIGS. 4A to 4D, for example, any two combinations of the three timings.

  As with the call origination terminal, when a sound logo is multiplexed on the call voice, the sound logo may be periodically multiplexed, or the sound logo may be multiplexed irregularly, It is not limited in time.

  FIG. 5 is a block diagram illustrating a configuration example of a terminal according to the first embodiment of the present invention. This terminal (communication device) corresponds to a mobile phone, a TV phone, and the like, and includes an antenna 10, an RF unit 11, a baseband unit 12, an advertisement processing unit 13, an IF unit 14, and a speaker (SP). 15, a microphone (MIC) 16, a memory unit 17, a control unit 18, a display unit 19, a vibration unit 20, a sound output unit 21, and a key input unit (KEY) 22.

  The RF unit 11 includes a SW (switch) / PA (power amplifier) 31 and a transmission / reception unit 32. The baseband unit 12 includes an IF (interface) 33, a modem unit 34, a protocol control and channel codec unit 35, and a codec unit 36. The codec unit 36 includes a decoding unit 46 and an encoding unit 47.

  The SW / PA 31 has a switch function for switching whether the antenna 10 is used as a transmission system or a reception system, and an amplification function for amplifying power of the transmission signal and the reception signal.

  The transmission / reception unit 32 has a function of generating a transmission signal to be transmitted to the outside through the antenna 10 and a function of generating a reception signal used in the baseband unit 12 from a radio wave received through the antenna 10. Yes.

  The IF 33 has an interface function between the RF unit 11 and the baseband unit 12. The modem unit 34 modulates the signal received from the protocol control and channel codec unit 35 and outputs the modulated signal to the RF unit 11 via the IF 33, and demodulates the received signal received from the RF unit 11 via the IF 33 to control the protocol. The data is output to the channel codec unit 35.

  The protocol control and channel codec unit 35 performs signal processing necessary for W-CDMA (Wideband-Code Division Multiple Access) methods such as synchronization processing, despreading processing, Rake combining processing, decoding processing, code processing, and call control processing. .

  The codec unit 36 compresses / decompresses audio and images. The decoding unit 46 has a function of decoding and reproducing a DT signal, a call voice, a call voice (main voice), a multiplexed sound logo, and the like, and performs the reproduction in real time. Further, the encoding unit 47 outputs transmission data obtained by encoding call voice data and video data to the protocol control and channel codec unit 35.

  The advertisement processing unit 13 separates the sound logo and the video logo from the signal expanded by the codec unit 36, outputs the audio signal to the IF unit 14, and outputs the video logo to the display unit 19. Then, when the reproduction of the sound logo or the video logo is completed, the advertisement processing unit 13 generates confirmation notification data indicating that the decoding reproduction is completed and outputs the confirmation notification data to the baseband unit 12. At this time, the baseband unit 12 transmits a confirmation notification to the exchange via the RF unit 11 and the antenna 10.

  The encryption unit 37 further has a function of encrypting the confirmation notification data and outputting it to the baseband unit 12 when the advertisement reproduction enable signal and the end signal are detected. At this time, the baseband unit 12 transmits an encrypted confirmation notification to the exchange via the RF unit 11 and the antenna 10.

  Here, the protocol control and channel codec section 35 multiplexes the confirmation notification data input from the encryption section 37 and the audio and video transmission data input from the encoding section 47.

  The IF unit 14 converts the sound logo reproduced by the advertisement processing unit 13 from a digital signal to an analog signal and outputs the converted signal to the SP 15. The IF unit 14 converts the sound collected by the MIC 16 from an analog signal to a digital signal and outputs the converted signal to the codec unit 12.

  The IF unit 14 includes a mixer 38, and mixes the sound logo into the main voice, or mixes the sound logo into the output from the background noise generating unit as described later.

  When the sound logo is separated, the advertisement processing unit 13 outputs whether or not replacement reproduction (advertising reproduction priority enable signal) or mixing reproduction is performed according to the types of DT signal, call voice, call voice, and end signal. Generate a control signal. The IF unit 14 is controlled by this output control signal.

  Also, it may be selected whether or not to mix by key input to the terminal or the like. For example, the timing is set in advance, or the timing is set in real time. In addition to the timing, the selection is made by the input mode of the terminal such as the reproduction form described in the comment, the adjustment of the advertisement sound level during the mixing reproduction, or the like. Specifically, according to the selected key input, the advertisement processing unit 13 changes the state of the output control signal to control the reproduction state. The output control signal may be an external input by key input.

  Depending on the advertisement reproduction disable signal and the output control signal, it may be possible not to perform the encoding process of data, sound, or image data with the detected logo. explain.

  The memory unit 17 stores a program executed by a CPU (Central Processing Unit) (not shown), a sound logo, an image logo, and the like.

  The control unit 18 is a part that controls the entire communication apparatus, and is realized by a CPU (not shown) executing a program stored in the memory unit 17.

  The display unit 19 displays images, videos, characters, and the like. The vibration unit 20 controls the vibration of the communication device in response to an instruction from the control unit 18. For example, in the case of having a videophone function, the display unit 19 includes a display IF unit and a display LCD unit, and a video or a video logo is input from the advertisement processing unit 13 to the display IF unit. The video is displayed on the display LCD unit. Similarly to the sound IF, the display IF unit can display the video logo in full display or divided display according to the control signal from the advertisement processing unit.

  The sound output unit 21 outputs a reproduced sound logo or the like. When the advertisement processing unit 13 reproduces the sound logo, it may be output to both the SP 15 and the sound output unit 21.

  The key input unit 22 is an input circuit that receives inputs from various keys (ten keys, function keys).

  The sound logo may be received by another channel other than the voice call channel, for example, short-range wireless. In addition, referring to the information added to the sound logo, if it is not necessary to transmit a confirmation notification, it may not be transmitted. Alternatively, the completion of decoding may be recorded in the application, and a confirmation notification may be transmitted from the application. Further, the confirmation notification may be transmitted to a transmission destination different from the transmission source of the sound logo. For example, the transmission source of the sound logo is short-distance communication from a station or the like, and the transmission destination of the confirmation notification is a voice call channel (switch). Moreover, the reverse may be sufficient. It should be noted that the playback period during a voice call is the same even when received on another channel.

  Also, control information and communication parameters such as a destination necessary for communication are acquired when a call between a sound logo transmission source (for example, an exchange) and a transmission destination (terminal) is started (at the time of negotiation).

  Further, in conjunction with the reproduction of the sound logo, the display unit 19 may display images, videos, characters, etc., and the LED may blink (illumination processing), or the vibration unit 20 may vibrate. You may do it.

  Also, instead of notifying you when the sound logo has finished playing, remember how many times the sound logo has been played within a certain period (for example, one month), and use that information as the sound logo identifier. At the same time, it may be transmitted periodically to the exchange.

  When the sound logo is a stream (data encoded on the exchange side), it has a field indicating an advertisement code and a field indicating the final frame. Also, the audio part (sound logo) included in the stream uses a series G format, a format such as MPEG, a tone signal format, or the like.

  Further, although the MPEG-2 format has a reserved bit field, this field can be used as an advertisement field. Further, depending on the system, any one of the above-described fields may be used as the advertisement field. Similarly, the frame size of the MPEG-2 format or the like can be used for the field indicating the last frame.

  FIG. 6 is a diagram illustrating a configuration example of a communication device when the codec unit 36 illustrated in FIG. 5 includes a background noise generator. The configuration other than the codec unit 36 is the same as that shown in FIG. Therefore, detailed description of overlapping configurations and functions will not be repeated.

  The background noise generator 39 generates background noise and outputs it to the IF unit 14. The mixer 38 in the IF unit 14 mixes the background noise output from the background noise generator 39 and the sound logo reproduced by the advertisement processing unit 13 and outputs the result to the SP 15.

  FIG. 7 is a diagram illustrating a configuration example of a communication device when the advertisement processing unit 13 illustrated in FIG. 5 has a sound pressure level adjustment function. The configuration other than the advertisement processing unit 13 is the same as that shown in FIG. Therefore, detailed description of overlapping configurations and functions will not be repeated.

  The advertisement processing unit 13 includes a level detection unit 48 and a level adjustment unit 49. The level detector 48 detects the level of the audio data. According to the detection result, the level adjustment unit 49 adjusts the logo data to an arbitrary sound pressure level. The audio data and the logo data with the adjusted sound pressure level are mixed in the mixer 38 and reproduced.

  In this way, by controlling the sound pressure level of the logo data, it is possible to listen to the advertisement even during a call when mixing. For example, the logo data is controlled to be smaller than the voice, and the logo data can be heard as a sub voice even during a call.

  Here, an example is shown in which the sound pressure level of the logo data is controlled according to the sound pressure level of the voice, but the key input may be detected by the level detection unit 48 to control the sound pressure of the logo data.

  FIG. 8 is a diagram for explaining an example of a sequence of the entire system including the communication apparatus according to the first embodiment of the present invention. First, when the user operates the terminal to transmit a transmission signal (S31, S32), the exchange transmits a DT signal or logo data to the terminal (S33). At this time, control information necessary for the terminal to transmit the confirmation notification is transmitted as a communication parameter together with the initial logo data. The terminal outputs a DT signal or logo sound to the user (S34). Further, when logo data is transmitted from the exchange (S35), the terminal outputs a logo sound to the user (S36).

  Next, when the user inputs the telephone number of the receiving terminal (S37), the terminal transmits the telephone number to the exchange (S38). Then, the exchange transmits call voice data or logo data to the terminal (S39). The terminal outputs call voice or logo voice to the user (S40). Further, when logo data is transmitted from the exchange (S41), the terminal outputs a logo voice to the user (S42).

  When the exchange further transmits call voice data or logo data to the terminal (S43), the terminal mixes the logo voice with the call voice and outputs it to the user (S44).

  When the exchange receives a response signal from the receiving terminal (S45), it transmits call voice data or logo data to the terminal (S46). The terminal outputs a call voice to the user (S47). When the terminal receives the logo data, the logo data may be stored in the memory unit 17 so that the user can reproduce it at an arbitrary timing. For example, when the user is deliberately waiting for the other party during a call, the timing is selected with a button on the terminal.

  FIG. 9 is a diagram for explaining an example of a sequence in a communication apparatus that reproduces an audio logo (sound logo) such as a mobile phone. First, when a payload or DT signal is received from the exchange (S51), the control unit 18 outputs the DT signal to the codec unit 36 for decoding (S52). When the codec unit 36 outputs the decoding result to the advertisement processing unit 13 (S53), the advertisement processing unit 13 outputs the signal to the SP 15 via the IF 14 according to the advertisement reproduction enable signal (S54). At this time, if the advertisement processing unit 13 detects the output control (advertisement priority reproduction enable) signal, the DT signal is not output to the IF 14. The payload is a data portion included in the packet, and a DT signal, a voice logo stream, a call voice, a call voice, and the like are transmitted as the payload.

  When receiving the voice logo stream from the exchange, the control unit 18 outputs the voice logo stream to the codec unit 36 for decoding (S55). When the codec unit 36 outputs a speech logo as a decoding result to the advertisement processing unit 13 (S56), the advertisement processing unit 13 outputs the speech logo to the SP 15 via the IF 14 according to the advertisement reproduction enable signal (S57). At this time, the advertisement processing unit 13 does not output to the IF 14 when detecting the advertisement reproduction disable signal. In addition, the audio | voice logo stream attached | subjected with the same number has shown the same audio | voice logo stream, and has shown that one audio | voice logo stream is transmitted in multiple times.

  When the advertisement processing unit 13 detects the advertisement reproduction enable signal and the termination signal corresponding to the audio logo stream, the advertisement processing unit 13 causes the encryption unit 37 to encrypt the confirmation notification (S58), and the baseband unit 12 (S59). The advertisement reproduction enable signal and the output control (advertisement priority reproduction enable) signal can be disabled according to an external input signal such as a button (not shown) before detecting the termination signal. Conversely, the output control signal that has been disabled can be enabled when an external input signal such as a button (not shown) and a termination signal are detected.

  Next, when a payload or a call voice signal is received from the exchange (S60), the control unit 18 outputs the call voice signal to the codec unit 36 for decoding (S61). When the codec unit 36 outputs the call voice as a decoding result to the advertisement processing unit 13 (S62), the advertisement processing unit 13 outputs the signal to the SP 15 via the IF 14 in response to the advertisement reproduction enable signal (S63). At this time, the advertisement processing unit 13 does not output the call voice to the IF 14 when detecting the output control (advertisement priority reproduction enable) signal.

  When receiving the voice logo stream from the exchange, the control unit 18 outputs the voice logo stream to the codec unit 36 for decoding (S64). When the codec unit 36 outputs an audio logo as a decoding result to the advertisement processing unit 13 (S65), the advertisement processing unit 13 outputs the audio logo via the IF 14 according to the advertisement playback enable and output control (advertisement priority playback enable) signal. To SP15 (S66). At this time, the advertisement processing unit 13 does not output the logo sound to the IF 14 when detecting the advertisement reproduction disable signal.

  When the advertisement processing unit 13 detects the output control (advertisement playback / priority playback enable) signal and the termination signal corresponding to the audio logo stream, the encryption processing unit 13 encrypts the confirmation notification (S67). The result is output to the baseband unit 12 (S68). The advertisement reproduction enable signal and the output control (advertisement priority reproduction enable) signal can be disabled according to an external input signal such as a button (not shown) before detecting the termination signal. Conversely, the output control signal that has been disabled can be enabled when an external input signal such as a button (not shown) and a termination signal are detected.

  Next, when a payload or a call voice signal is received from the exchange (S69), the control unit 18 outputs the call signal to the codec unit 36 for decoding (S70). When the codec unit 36 outputs the call voice as a decoding result to the advertisement processing unit 13 (S71), the advertisement processing unit 13 outputs the signal to the SP 15 via the IF 14 according to the advertisement reproduction enable signal (S72). At this time, the advertisement processing unit 13 does not output to the IF 14 when an output control (advertisement priority reproduction enable) signal is detected.

  When receiving the voice logo stream from the exchange, the control unit 18 causes the codec unit 36 to output and decode the voice logo stream (S73). When the codec unit 36 outputs the audio logo as a decoding result to the advertisement processing unit 13 (S74), the advertisement processing unit 13 outputs the IF 14 according to the advertisement playback enable signal and the output control (advertisement priority playback enable) signal. To SP15 (S75). At this time, the advertisement processing unit 13 does not output to the IF 14 when detecting the advertisement reproduction disable signal.

  Next, when the payload or the end signal is received from the exchange (S76), the control unit 18 outputs the end signal to the codec unit 36 for decoding (S77). When the codec unit 36 outputs an end story as a decoding result to the advertisement processing unit 13 (S78), the advertisement processing unit 13 outputs the signal to the SP 15 via the IF 14 according to the advertisement reproduction enable signal (S79). At this time, the advertisement processing unit 13 does not output to the IF 14 when an output control (advertisement priority reproduction enable) signal is detected.

  When receiving the voice logo stream from the exchange, the control unit 18 causes the codec unit 36 to output and decode the voice logo stream (S80). When the codec unit 36 outputs an audio logo as a decoding result to the advertisement processing unit 13 (S81), the advertisement processing unit 13 outputs the IF 14 according to the advertisement reproduction enable signal and the output control (advertisement priority reproduction enable) signal. To SP15 (S82). At this time, the advertisement processing unit 13 does not output to the IF 14 when detecting the advertisement reproduction disable signal.

  When the advertisement processing unit 13 detects the advertisement reproduction enable signal and the termination signal corresponding to the audio logo stream, the advertisement processing unit 13 causes the encryption unit 37 to encrypt the confirmation notification (S83), and the encryption result is transmitted to the baseband unit 12. (S84). The advertisement reproduction enable signal and the output control (advertisement priority reproduction enable) signal can be disabled according to an external input signal such as a button (not shown) before detecting the termination signal. Conversely, the output control signal that has been disabled can be enabled when an external input signal such as a button (not shown) and a termination signal are detected.

  Finally, when the control unit 18 detects a disconnection signal (S85), it is determined that the call has ended, and the process ends.

  FIG. 10 is a diagram for explaining an example of a sequence in a communication apparatus that reproduces a video logo such as a TV phone. First, when a payload or DT signal is received from the exchange (S90), the control unit 18 causes the codec unit 36 to output and decode a predetermined image / video intended to be reproduced during the period of the DT signal in the memory ( S91). When the codec unit 36 outputs the decoding result to the advertisement processing unit 13 (S92), the advertisement processing unit 13 outputs the video signal to the display unit 19 according to the advertisement reproduction enable signal (S93). Further, the DT signal which is another decoding result of the codec unit 36 is output to the SP 15 via the IF 14. At this time, the advertisement processing unit 13 does not output to the display unit 19 when an output control (advertisement priority reproduction enable) signal is detected. The payload is a data portion included in the packet, and a DT signal, a video logo stream, a call voice, a call voice, an image, and the like are transmitted as the payload. When the audio accompanying the advertisement video logo and the display are controlled synchronously, the advertisement video logo is displayed at the same timing as the sound logo reproduction sequence described above.

  When receiving the video logo stream from the exchange, the control unit 18 causes the codec unit 36 to output and decode the video logo stream (S94). When the codec unit 36 outputs a video logo as a decoding result to the advertisement processing unit 13 (S95), the advertisement processing unit 13 displays the video logo in accordance with an advertisement playback enable and output control (advertisement priority playback enable) signal. (S96). At this time, for example, the video logo is fully displayed on the display unit 19. Further, the advertisement processing unit 13 does not output to the display unit 19 when the advertisement reproduction disable signal is detected. Note that video logo streams with the same number indicate the same video logo stream, and indicate that one video logo stream is transmitted in multiple times.

  When the advertisement processing unit 13 detects the advertisement playback enable and termination signal corresponding to the video logo stream, the advertisement processing unit 13 causes the encryption unit 37 to encrypt the confirmation notification (S97), and sends the encryption result to the baseband unit 12. Output (S98). The advertisement reproduction enable signal and the output control (advertisement priority reproduction enable) signal can be disabled according to an external input signal such as a button (not shown) before detecting the termination signal. Conversely, the output control signal that has been disabled can be enabled when an external input signal such as a button (not shown) and a termination signal are detected.

  Next, when a payload or a call voice signal is received from the exchange (S99), the control unit 18 outputs a predetermined image / video intended to be reproduced during the call voice signal period in the memory to the codec unit 36. Decode (S100). When the codec unit 36 outputs the call voice as a decoding result to the advertisement processing unit 13 (S101), the advertisement processing unit 13 outputs the video signal to the display unit 19 in accordance with the advertisement reproduction enable signal (S102). Further, the call voice that is another decoding result of the codec unit 36 is output to the SP 15 via the IF 14. At this time, the advertisement processing unit 13 does not output to the display unit 19 when an output control (advertisement priority reproduction enable) signal is detected.

  When receiving the video logo stream from the exchange, the control unit 18 causes the codec unit 36 to output and decode the video logo stream (S103). When the codec unit 36 outputs a video logo as a decoding result to the advertisement processing unit 13 (S104), the advertisement processing unit 13 displays the video logo in accordance with an advertisement playback enable signal and an output control (advertisement priority playback enable) signal. 19 (S105). At this time, for example, a video logo is fully displayed on the display unit 19. Further, the advertisement processing unit 13 does not output to the display unit 19 when the advertisement reproduction disable signal is detected.

  When the advertisement processing unit 13 detects the advertisement reproduction enable signal and the termination signal corresponding to the video logo stream, the advertisement processing unit 13 causes the encryption unit 37 to encrypt the confirmation notification (S106), and the baseband unit 12 (S107). The advertisement reproduction enable signal and the output control (advertisement priority reproduction enable) signal can be disabled according to an external input signal such as a button (not shown) before detecting the termination signal. Conversely, the output control signal that has been disabled can be enabled when an external input signal such as a button (not shown) and a termination signal are detected.

  Next, when a payload or a call voice signal is received from the exchange (S108), the control unit 18 causes the codec unit 36 to output and decode the call signal and video (S109). When the codec unit 36 outputs the call voice and video as a decoding result to the advertisement processing unit 13 (S110), the advertisement processing unit 13 outputs the video signal to the display unit 19 according to the advertisement reproduction enable signal (S111). For example, the display unit 19 may be divided into screens to display a video. In addition, the call voice that is another decoding result of the codec unit 36 is output to the SP 15 via the IF 14. At this time, the advertisement processing unit 13 does not output to the display unit 19 when an output control (advertisement priority reproduction enable) signal is detected.

  When receiving the video logo stream from the exchange, the control unit 18 causes the codec unit 36 to output and decode the video logo stream (S112). When the codec unit 36 outputs a video logo as a decoding result to the advertisement processing unit 13 (S113), the advertisement processing unit 13 displays the video logo in accordance with an advertisement playback enable signal and an output control (advertisement priority playback enable) signal. 19 (S114). At this time, for example, a video logo is fully displayed on the display unit 19. Further, the advertisement processing unit 13 does not output to the display unit 19 when the advertisement reproduction disable signal is detected.

  Next, when a payload or an end signal is received from the exchange (S115), the control unit 18 outputs a predetermined image / video intended to be reproduced during the end signal period in the memory to the codec unit 36. Decode (S116). When the codec unit 36 outputs an end story as a decoding result to the advertisement processing unit 13 (S117), the advertisement processing unit 13 outputs the video signal to the display unit 19 according to the advertisement reproduction enable signal. In addition, the end speech that is another decoding result of the codec unit 36 is output to the SP 15 via the IF 14 (S118). At this time, the advertisement processing unit 13 does not output to the display unit 19 when an output control (advertisement priority reproduction enable) signal is detected.

  When receiving the video logo stream from the exchange, the control unit 18 causes the codec unit 36 to output and decode the video logo stream (S119). When the codec unit 36 outputs a video logo as a decoding result to the advertisement processing unit 13 (S120), the advertisement processing unit 13 displays the video logo in accordance with an advertisement playback enable signal and an output control (advertisement priority playback enable) signal. 19 (S121).

  When the advertisement processing unit 13 detects the advertisement reproduction enable signal, the output control (advertisement priority reproduction enable) signal, and the termination signal corresponding to the video logo stream, the advertisement processing unit 13 encrypts the confirmation notification (S122). ), The encryption result is output to the baseband unit 12 (S123). The advertisement reproduction enable signal and the output control (advertisement priority reproduction enable) signal can be disabled according to an external input signal such as a button (not shown) before detecting the termination signal. Conversely, the output control signal that has been disabled can be enabled when an external input signal such as a button (not shown) and a termination signal are detected.

  Finally, when the control unit 18 detects a disconnection signal (S124), it is determined that the call has ended, and the process ends.

  FIG. 11 is a flowchart for explaining logo reproduction selection processing of the communication apparatus according to the first embodiment. In FIG. 10, when an emergency number, a special numbered number, or a designated number is pressed by the user, control is performed so that the sound logo is not reproduced. Therefore, if the specific button is not pressed, the sound logo is reproduced (decoded).

  First, when the user presses the connection button, the baseband unit 12 generates a transmission signal and transmits it to the exchange (S130). And the control part 18 determines whether the number is not pressed by the user before transmission (S131). If the number has been pressed before calling (S131, No), the process proceeds to step S133.

  If the number is pressed before transmission (S131, Yes) and the sound logo (logo packet) is multiplexed on the DT signal, the DT signal and the sound logo are reproduced (decoded) (S132), and the process goes to step S133. Processing proceeds.

  In step S133, dialing is performed by transmitting the other party's telephone number pressed by the user. And the control part 18 determines whether the number pressed before transmission is any one of an emergency number, a number with a special number, or a designated number (S134).

  If it is not any number (S134, Yes) and the sound logo is multiplexed on the call voice, the call voice and the sound logo are reproduced (decoded) (S135). If there is a response from the other party and the sound logo is multiplexed with the call voice, the call voice and the sound logo are reproduced (decoded) (S136).

  Then, the control unit 18 determines whether or not the communication device on the transmission side or the communication device on the other side is disconnected (S137). If no communication device is disconnected (S137, No), the process returns to step S136 and the process is repeated.

  When any one of the communication devices is disconnected (S137, Yes), the control unit 18 determines whether only the other communication device is disconnected (S138). If the communication device on the transmission side is disconnected (S138, No), the process is terminated.

  If only the communication device of the other party is disconnected (S138, Yes), if the sound logo is transmitted from the exchange, the advertisement processing unit 13 reproduces the sound logo (S139) and the sound. When the logo is finished playing, the process is terminated.

  If the number pressed before the call is any one of an emergency number, a special numbered number, or a designated number (S134, No), the codec unit 36 reproduces only the call voice and outputs it to the SP 15 (S140). . Then, after receiving a response from the other party, the call voice is reproduced and output to the SP 15 (S141). If the exchange is also an emergency number, the advertising logo is not transmitted.

  And the control part 18 determines whether the communication apparatus of the transmission side or the communication apparatus of the other party was disconnected (S142). If no communication device is disconnected (S142, No), the process returns to step S141 and the process is repeated. If any one of the communication devices is disconnected (S142, Yes), the process is terminated.

  FIG. 12 is a diagram in which processing for not reproducing the same sound logo is further added to the processing procedure shown in FIG. This is realized by adding the processes of steps S150 and S151 shown in FIG. 12 between steps S136 and S137 shown in FIG. When the reproduction of the sound logo is completed, the advertisement ID of the sound logo that has been reproduced is held in the memory unit 17.

  In step S150, when the logo packet is received, the control unit 18 determines whether or not the advertisement ID of the sound logo matches the advertisement ID stored in the memory unit 17 (S150). If the advertisement IDs do not match (S150, No), the process proceeds to step S137.

  If the advertisement IDs match (S150, Yes), the control unit 18 generates a logo reproduction impossible signal and instructs the advertisement processing unit 13 not to reproduce the sound logo (S151). Then, the process proceeds to step S137.

  Note that, during a call of the communication apparatus, a ring tone that is stored in advance in the sound logo and the memory unit 17 and the call sound may be linked and reproduced. It is also important to ensure that the sound logo during a call starts with a specific familiar sound so that the user can recognize that it is an advertisement. For example, in conjunction with the reception of the logo, the sound logo may be played back in the order of the last measure of the ringing tone, starting with the first measure of the ringing tone, playing back the sound logo after a short pause.

  Further, before the decoded sound logo is input to the mixer 38, surround processing or the like is performed by an effect processing unit (not shown), and the sound after the surround processing is mixed so as to blend the call voice or the call voice. It may be. As a result, the user can easily hear the sound logo.

  As described above, according to the communication apparatus of the present embodiment, the advertisement sound or advertisement image multiplexed on the DT signal, the call voice and the call voice, and the reception after the call termination signal is transmitted from the partner terminal are received. Since the advertisement sound or advertisement image is played back and output, the user can listen to the advertisement sound or view the advertisement image at any time, and the convenience can be improved. It was.

  Further, since the logo packet is not reproduced when the user presses a specific number button, the convenience can be further improved. In addition, since the encryption unit 37 encrypts the confirmation notification, it is possible to improve security.

(Second Embodiment)
FIG. 13 is a block diagram showing a functional configuration of the exchange 3 according to the second embodiment of this invention. The exchange (communication device) 3 is connected to the base station 2 and the relay exchange 4 and includes a control unit 41, a determination unit 43, a reception unit 44, a transmission unit 45, and IFs (interfaces) 50 to 51. Including. Further, the exchange 3 has an external database 42.

  The control unit 41 is a part that performs overall control of the exchange 3, and is realized by a CPU (not shown) executing a program stored in a memory. When the control unit 41 receives a transmission signal from the terminal, the control unit 41 extracts the advertising voice or the advertising image corresponding to the user of the terminal from the advertising voice or the advertising image stored in the database 42, and transmits it to the transmission unit 45. Output to.

  The database 42 stores advertisement voice, advertisement images, subscriber information, advertiser information, and the like. The determination unit 43 identifies the subscriber and the advertiser who have transmitted the confirmation notification by determining the identifier included in the confirmation notification received from the terminal.

  The interface 51 includes a reception unit 44 and a transmission unit 50. The receiving unit 44 receives various signals from the terminal via the base station 2 and outputs them to the control unit 41 and the determination unit 43. The determination unit 43 includes a decoding unit 52 for decoding confirmation notification data from the terminal. The transmission unit 45 encodes advertisement sound or advertisement image into various signals to the terminal via the base station 2 and multiplexes and transmits them. However, in the case of an emergency call, it is not necessary to multiplex and transmit advertisement voices or advertisement images.

  In FIG. 13, the exchange 3 is described as the transmitting apparatus, but the same applies to the base station. When the base station is viewed as a transmission device, the base station (communication device) is connected to the terminal and the exchange. In FIG. 13, the configuration of the base station (communication device) corresponds to the exchange 3, the exchange corresponds to the relay exchange 4, and the terminal corresponds to the base station 2.

  FIG. 14 is a diagram for explaining an example of various databases stored in the database 42. FIG. 14A shows field information of the advertisement management database. The advertisement code, the advertiser code, the region A code, the time code, the target classification code, the incentive code, the data pointer, and others Information.

  The advertisement code is an identification code given to each advertisement sound and advertisement image. The advertiser code is an identification code given to each advertiser. The area A code is a code that designates an area such as a base station or an exchange that transmits an advertisement determined by the advertiser.

  The time code is a code for designating a time zone for transmitting the advertisement sound or advertisement image. The target classification code is a code for classifying the advertisement targeted for the subscriber based on the personal information of the subscriber.

  The incentive code is a code indicating a discount rate of a call charge that is discounted when the subscriber reproduces the advertisement sound or the advertisement image. The data pointer is a pointer indicating an area of a storage device in which actual advertisement sound and advertisement images are stored.

  FIG. 14B shows field information of the subscriber management database, which includes a subscriber code, gender code, region B code, occupation code, age code, nationality code, preference code, and others. Personal information code.

  The subscriber code is an identification code given to each subscriber. The sex code is an identification code indicating the sex of the subscriber. The region B code is a code for identifying the registered address of the subscriber.

  The occupation code is an identification code indicating the occupation of the subscriber. The age code is an identification code indicating the age of the subscriber. The nationality code is an identification code indicating the nationality of the subscriber. The preference code is identification information indicating the preference of the subscriber.

  FIG. 14C shows field information of the incentive management database, which includes an advertisement code, a subscriber code, an incentive code, and other information. This database stores a subscriber code corresponding to the advertisement code. By referring to this database, it is possible to search for advertisement voice, advertisement image, etc. corresponding to information registered in advance by the subscriber.

  FIG. 14D shows field information of the advertiser management database, which includes an advertiser code, an advertisement code, and other information. By referring to this database, it is possible to extract the correspondence between the advertiser and the advertisement sound or advertisement image.

  FIG. 15 is a diagram illustrating an example of an advertisement stream transmission sequence of the communication apparatus according to the second embodiment of the present invention. This sequence is a case where a confirmation notification is transmitted from the terminal whenever the terminal completes the reproduction of the sound logo or the video logo. A description of the relay processing of the exchange is omitted.

  First, when the receiving unit 44 receives a transmission signal from a terminal via the base station 2 (S161), the subscriber code of the terminal is output to the control unit 41. And the transmission part 45 transmits a DT signal to the terminal (S162).

  Next, the control unit 41 refers to the information such as the subscriber code received from the receiving unit 44, and acquires the advertisement code corresponding to the subscriber from the database 42 (S163). For example, the control unit 41 extracts an advertisement code preferred by the subscriber by referring to the preference code in the subscriber management database shown in FIG. Further, the control unit 41 may refer to the registered address indicated by the region B code and extract an advertisement code having the region A code corresponding to the address.

  Then, the control unit 41 acquires an advertisement stream corresponding to the extracted advertisement code from the database 42 (S164), and outputs the sound logo or video logo to the transmission unit 45 (S165). The transmitting unit 45 transmits the sound logo or video logo to the terminal via the base station 2 (S166).

  When the reception unit 44 receives a confirmation signal (confirmation notification) via the base station 2 (S167), the determination unit 43 decodes the confirmation signal and determines an identifier included in the decoding result, thereby confirming the confirmation signal. The subscriber code and advertiser code that transmitted the notification are specified and output to the control unit 41. The control unit 41 updates the billing information stored in the database 42 based on the subscriber code and the advertiser code (S168). At this time, the control unit 41 discounts the communication fee of the subscriber corresponding to the subscriber code, and adds that amount to the communication fee of the advertiser corresponding to the advertiser code.

  Next, when the receiving unit 44 receives a call signal from the terminal (S169), it notifies the control unit 41 and the transmitting unit 45 of the call signal. Then, the transmitter 45 transmits the call voice to the terminal via the base station 2 (S172).

  Further, the control unit 41 outputs a sound logo or a video logo to the transmission unit 45 (S171). The transmission unit 45 transmits the sound logo or video logo received from the control unit 41 to the terminal via the base station 2 (S172).

  When the receiving unit 44 receives a confirmation signal (confirmation notification) via the base station 2 (S173), the determination unit 43 decodes the confirmation signal and determines the identifier included in the decoding result, thereby confirming The subscriber code and advertiser code that transmitted the notification are specified and output to the control unit 41. The control unit 41 updates the billing information stored in the database 42 based on the subscriber code and the advertiser code (S174).

  Further, an effective period code can be provided corresponding to the time code and used for timeout with confirmation notification on the transmission side. If the receipt of the confirmation notification cannot be confirmed for the period corresponding to the validity period code, the same sound logo as that during the call can be transmitted.

  FIG. 16 is a diagram illustrating another example of an advertisement stream transmission sequence of the communication device according to the second embodiment of the present invention. This sequence is for a case where when the terminal completes the reproduction of the sound logo or the video logo, confirmation notifications for a certain period (for example, until one call is completed or one month) are collectively transmitted later.

  First, when the receiving unit 44 receives a transmission signal from a terminal via the base station 2 (S181), it outputs a subscriber code of the terminal to the control unit 41. And the transmission part 45 transmits a DT signal to the terminal (S182).

  Next, the control unit 41 refers to the information such as the subscriber code received from the receiving unit 44, and acquires the advertisement code corresponding to the subscriber from the database 42 (S183). Then, the control unit 41 acquires an advertisement stream corresponding to the extracted advertisement code from the database 42 (S184), and outputs the sound logo or video logo to the transmission unit 45 (S185). The transmitting unit 45 transmits the sound logo or video logo to the terminal via the base station 2 (S186).

  Next, when the receiving unit 44 receives a call signal from the terminal (S187), it notifies the control unit 41 and the transmitting unit 45 of the call signal. Then, the transmitter 45 transmits the call voice to the terminal via the base station 2 (S188).

  Further, the control unit 41 outputs a sound logo or a video logo to the transmission unit 45 (S189). The transmission unit 45 transmits the sound logo or video logo received from the control unit 41 to the terminal via the base station 2 (S190).

  FIG. 17 is a diagram illustrating still another example of the advertisement stream transmission sequence of the communication apparatus according to the second embodiment of the present invention. This sequence is for a case where a retransmission request is received from the terminal. This retransmission request is transmitted by the protocol control and channel codec unit 35 to the exchange when the protocol control and channel codec unit 35 in the terminal fails to receive the sound logo or video logo.

  First, when the receiving unit 44 receives a transmission signal from a terminal via the base station 2 (S201), it outputs the subscriber code of the terminal to the control unit 41. And the transmission part 45 transmits a DT signal to the terminal (S202).

  Next, the control unit 41 refers to the information such as the subscriber code received from the receiving unit 44, and acquires the advertisement code corresponding to the subscriber from the database 42 (S204). And the control part 41 acquires the advertisement stream corresponding to the extracted advertisement code from the database 42 (S204), and outputs the logo 1 (A) to the transmission part 45 (S205). The transmission unit 45 transmits the logo 1 (A) to the terminal via the base station 2 (S206).

  Next, the control unit 41 outputs the logo 1 (B) to the transmission unit 45 (S207). The transmission unit 45 transmits the logo 1 (B) to the terminal via the base station 2 (S208). The logo 1 (A) and the logo 1 (B) constitute one logo, which is transmitted twice to the terminal.

  Next, when the reception unit 44 receives a retransmission request from the terminal (S209), the determination unit 43 determines the identifier included in the retransmission request, thereby identifying the subscriber terminal that has transmitted the retransmission request, and the control unit 41 is output.

  The control unit 41 outputs the logo 1 (B) that received the retransmission request to the transmission unit 45 (S210). The transmitting unit 45 transmits the logo 1 (B) to the terminal via the base station 2 (S211).

  When the receiving unit 44 receives the confirmation signal (confirmation notification) via the base station 2 (S212), the determination unit 43 determines the identifier included in the confirmation signal, thereby transmitting the confirmation notification. The code and the advertiser code are specified and output to the control unit 41. The control unit 41 updates the billing information stored in the database 42 based on the subscriber code and the advertiser code (S213). At this time, the control unit 41 discounts the communication fee of the subscriber corresponding to the subscriber code, and adds that amount to the communication fee of the advertiser corresponding to the advertiser code.

  Next, when the receiving unit 44 receives a call signal from the terminal (S214), it notifies the control unit 41 and the transmitting unit 45 of the call signal. And the transmission part 45 transmits a call voice to a terminal via the base station 2 (S215).

  In addition, the control unit 41 outputs the logo 2 to the transmission unit 45 (S216). The transmitting unit 45 transmits the logo 2 received from the control unit 41 to the terminal via the base station 2 (S217).

  When the receiving unit 44 receives a confirmation signal (confirmation notification) via the base station 2 (S218), the determination unit 43 determines the identifier included in the confirmation signal, thereby transmitting the confirmation notification. The code and the advertiser code are specified and output to the control unit 41. The control unit 41 updates the billing information stored in the database 42 based on the subscriber code and the advertiser code (S219).

  FIG. 18 is a diagram illustrating still another example of the advertisement stream transmission sequence of the communication apparatus according to the second embodiment of the present invention. This sequence is for a case in which confirmation notifications are transmitted from the terminals in a batch. In this sequence, the charging information in the database 42 is not updated, and the charging information is updated when a confirmation notification is collectively received from the terminal.

  First, when the receiving unit 44 receives a signal from a terminal via the base station 2 (S221), it outputs a subscriber code of the terminal to the control unit 41. Then, the transmission unit 45 transmits a DT signal, a call voice, a call voice, and a call end signal to the terminal (S222).

  Next, the control unit 41 refers to the information such as the subscriber code received from the receiving unit 44, and acquires the advertisement code corresponding to the subscriber from the database 42 (S223). Then, the control unit 41 acquires an advertisement stream corresponding to the extracted advertisement code from the database 42 (S224), and outputs the sound logo or video logo to the transmission unit 45 (S225). The transmitting unit 45 transmits the sound logo or video logo to the terminal via the base station 2 (S226).

  An example of the logo stream structure is shown below. This logo stream is configured by describing a tag. The end signal indicates the end of the logo stream, but whether or not to describe this is arbitrary. However, by using this, the exchange side processing and the terminal side processing can be facilitated.

<> ... <Advertisement ID><Timeinformation><> ...... <>
An example of a confirmation notification (confirmation response) structure is shown below. The time information is information indicating how far the terminal has been played back, but whether or not to describe this is arbitrary. However, the end of the logo stream can be determined using this time information when there is no end signal.

<> ... <Advertisement ID><Timeinformation><> ...... <>
As described above, according to the communication device in the present embodiment, the sound logo or the video logo is multiplexed and transmitted on various signals to be transmitted to the terminal. Therefore, the effects described in the first embodiment. It is now possible to send advertising information to the terminal so that

  The embodiment disclosed this time should be considered as illustrative in all points and not restrictive. The scope of the present invention is defined by the terms of the claims, rather than the description above, and is intended to include any modifications within the scope and meaning equivalent to the terms of the claims.

  DESCRIPTION OF SYMBOLS 1 Subscription terminal, 2 Base station, 3 Subscription exchange, 4 Relay exchange, 5 Switch, 6 Terminal, 10 Antenna, 11 RF part, 12 Baseband part, 13 Advertisement processing part, 14 IF part, 15 SP, 16 MIC, 17 Memory unit, 18 control unit, 19 display unit, 20 vibration unit, 21 sound output unit, 31 SW / PA, 32 transmission / reception unit, 33 IF, 34 modulation / demodulation unit, 35 protocol control and channel codec unit, 36 codec unit, 37 encryption Unit, 38 mixer, 39 CNG, 41 control unit, 42 database, 43 determination unit, 44 reception unit, 45 transmission unit.

Claims (16)

A communication device that receives and reproduces advertising sound,
In the first period from when the transmission signal is transmitted until the response signal is transmitted from the counterpart terminal, or during the second period after the end signal is transmitted from the counterpart terminal, the signal from the transmitter is Receiving means for receiving the multiplexed advertising sound;
Reproducing means for reproducing the advertising sound received by the receiving means during the first period or the second period;
And a transmission unit that transmits a confirmation notification to the transmitter when the reproduction of the advertisement sound by the reproduction unit is completed.   The communication device further includes selection means for selecting whether or not to play the advertising sound during the first period or whether or not to play the advertising sound during the second period. Communication equipment. A communication device that receives and reproduces advertising sound,
Any one of the first period when the dial tone signal is received, the second period when the call voice is received, the third period when the call voice is received, and the fourth period when the call end signal is received Receiving means for receiving the advertising voice multiplexed on the signal from the transmitter;
Playback means for playing back the advertising sound received by the receiving means during any one of the first to fourth periods;
And a transmission unit that transmits a confirmation notification to the transmitter when the reproduction of the advertisement sound by the reproduction unit is completed.   The communication apparatus according to claim 3, further comprising selection means for selecting whether or not to reproduce the advertising sound in each of the first to fourth periods. The communication apparatus further includes multiplexing means for multiplexing the advertising voice with any of the dial tone signal, the call voice, the call voice, or the end signal, and outputting a voice signal,
The communication apparatus according to claim 3 or 4, wherein the reproduction unit reproduces the audio signal during any of the first to fourth periods.   The communication apparatus according to claim 3, further comprising a unit that synthesizes and reproduces the advertisement voice and the call voice.   The communication apparatus according to claim 1, further comprising an encryption unit that encrypts the confirmation notification and causes the transmission unit to transmit the encrypted notification.   The transmission means accumulates confirmation notifications for a certain period of time, and transmits the number of times of reproduction of the advertisement sound in association with the identifier of the advertisement sound when the certain period has elapsed. The communication apparatus in any one of. The communication device further includes a vibration unit and a control unit,
The communication device according to claim 1, wherein the control unit vibrates the vibration unit during reproduction of the advertisement sound. The communication device further includes an LED display unit and a control unit,
The communication device according to claim 1, wherein the control unit causes the LED display unit to blink during reproduction of the advertisement sound. A communication device that transmits advertising voice,
An extraction means for extracting the advertising sound corresponding to the caller terminal that has received the call signal;
In the first period after receiving the call signal from the caller terminal until receiving a response signal from the callee terminal, or in the second period after receiving the call termination signal from the callee terminal, And a transmission means for transmitting the advertising voice extracted by the means to the caller terminal. A communication device that receives and reproduces advertisement images,
In the first period from when the transmission signal is transmitted until the response signal is transmitted from the counterpart terminal, or during the second period after the end signal is transmitted from the counterpart terminal, the signal from the transmitter is Receiving means for receiving the multiplexed advertisement image;
Playback means for playing back the advertisement image received by the receiving means during the first period or the second period;
And a transmission unit that transmits a confirmation notification to the transmitter when the reproduction of the advertisement image by the reproduction unit is completed.   The communication device further includes selection means for selecting whether to reproduce the advertisement image in the first period or whether to reproduce the advertisement image in the second period. Communication equipment.   The communication device according to claim 12 or 13, further comprising an encryption unit that encrypts the confirmation notification and causes the transmission unit to transmit the encrypted notification.   The said transmission means accumulate | stores the notification of confirmation for a fixed period, and when the fixed period passes, it transmits the frequency | count which completed reproduction | regeneration of an advertisement image, and the identifier of an advertisement image correspondingly. The communication apparatus in any one of. The communication device further includes a vibration unit and a control unit,
The communication device according to claim 12, wherein the control unit vibrates the vibration unit during reproduction of the advertisement image.

Images