JP2011138478A - Method for classifying and arranging content in related web page and freely recomposing and displaying the same - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To arrange information in a Web page for each attribute in units of contents to freely recompose and display the contents to thereby promote a user's action. <P>SOLUTION: This method includes a Web internal arrangement acquiring step (step 101), a Web dividing step (step 102), a feature word extracting step (step 103), a feature word arranging step (step 104), a display information arranging step (step 105) and a related Web page display step (step 106). <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to a method for classifying, organizing, and displaying related web page contents. In more detail, content in related web pages that are hit by keyword search or category search is classified and organized in advance according to attributes, and then links to related web pages and organized content are arranged. The present invention relates to a method for freely reconfiguring and displaying.

  Japanese Unexamined Patent Application Publication No. 2009-87106 discloses an Internet information providing system. Such a method of displaying a plurality of web pages or links of web pages associated with a certain search term is already known.

JP 2009-87106 A

  Further, for example, even a website of a certain company has a plurality of contents and has a web page corresponding to each content. Even in such a case, the content can be extracted and displayed in the link by using the search on the website of the company.

  However, such a link display is an enumeration of text information and has no sharpness. In addition, text-only link display is not user-friendly, and an appropriate link destination cannot be considered unless all characters are read.

  For this reason, there is a problem that the user may be interested in a certain content, and even if a plurality of links are displayed, there is a high possibility that the user does not actually access the content.

  Accordingly, an object of the present invention is to provide a method for promoting user actions by classifying and organizing related web page contents and freely reconfiguring and displaying them.

The present invention relates to a method for classifying and organizing contents in a plurality of related web pages and freely reconfiguring and displaying the contents.
In this method, the server classifies contents in a plurality of related web pages into texts and images, and grasps the arrangement of texts and images in each related web page (in-web arrangement grasping step).
The server divides each related web page into a plurality of divisions based on the text and image arrangement grasped in the web arrangement grasping process (web dividing process).
For each category of each related web page divided in the web dividing step, the server extracts feature words of the category based on the text included in the category (feature word extracting step).
The server organizes the feature words for each category of each related web page extracted in the feature word extraction process (feature word arrangement process).
The server organizes texts related to the feature words and images related to the feature words based on the feature words arranged in the feature word arrangement process (display information arrangement process).
Then, the server transmits the text related to the feature words arranged in the display information arrangement process and the images related to the arranged feature words to a plurality of related web pages on a terminal connected to the server via a communication line. It is displayed with the link (related web page display process).

  As described above, according to the method of the present invention, information in a web page is organized by attribute in units of contents, so that these contents can be freely reconfigured and displayed.

  In a preferred aspect of the present invention, the related web page is a web page that is related by a web search using the Internet.

  Conventionally, related site search using the Internet mechanically searches for a web page that includes an input keyword or includes a keyword or a word having a high similarity to the keyword. For this reason, since the machine cannot understand the significance of the keyword, a site highly related to the keyword does not necessarily hit the search. In addition, the display list of search results was a unique list of text information. For this reason, the information desired by the user cannot be displayed directly. For example, suppose that there is an image in a related website that would be very interesting when the user sees it. In the related site search in the related art, an image related to a request freely set by the operator of such a website is not included in the screen showing the search result. For this reason, even if there was a site that the user would be interested in, there was a situation where the user did not access the site.

  Therefore, in this aspect, when the site search result is displayed, the content according to the request from the website operator is also freely reconfigured and displayed.

  In a preferred aspect of the present invention, all of the plurality of related web pages are web pages included in a certain website, and the feature word extracted in the feature word extraction step is added to the top page of a certain website as a search index. Is included. Then, when the user selects a search index included in the top page, a link display related to the feature word is automatically generated.

  By using this function, for example, when a website operator edits a special page, the content can be freely specified. Then, by using the feature word indicating the content as a search index, it is possible to display the link of the web page related to the search index, and to display the content to be posted in the space allocated to the linked web page. It can be designed freely. This system does not have a fixed link display screen associated with the search index. Therefore, when a web page related to a certain website is added, it is automatically added when the link of the web page related to the search index is displayed in order to analyze the added web page together. It will be possible to take into account the web pages that were created.

  Another preferable aspect of the present invention uses a tag as a feature word. And in this aspect, a tag is given to the content in the web page. Then, the contents displayed on the terminal are organized using the tags. Then, the terminal displays not only the text and a link to the content but also an image related to the content, for example.

The method according to this aspect is a method for organizing and displaying contents in a plurality of related web pages. Each content in each related web page is a tag. An example of a plurality of related web pages is a web page that is related by a web search.
The server uses the tags for the contents in the plurality of related web pages to grasp the arrangement of the text and images of each related web page (in-web arrangement grasping step).
The server divides each related web page into a plurality of divisions based on the text and image arrangement grasped in the web arrangement grasping process (web dividing process).
The server organizes tags for each category of each related web page extracted in the feature word extraction process (feature word arrangement process).
The server organizes the text related to the tag and the image related to the tag based on the tag organized in the feature word organizing process (display information organizing process).
The server displays text related to the tags organized in the display information organization process and images related to the organized tags, along with links to multiple related web pages, on a terminal connected to the server via a communication line. (Related web page display process).

  According to the present invention, it is possible to provide a method of classifying and organizing related web page contents and freely reconfiguring and displaying them.

FIG. 1 is a flowchart for implementing the method of the present invention. FIG. 2 is a block diagram of a system for implementing the method of the present invention. FIG. 3 is a functional block diagram showing the basic configuration of the server. FIG. 4 is a diagram illustrating an example of a related web page. FIG. 5 is a diagram showing an example in which a certain website is divided into sections. FIG. 6 shows the website of XX House before introducing the system of the present invention. FIG. 7 shows the website of XX House after the system of the present invention is introduced. FIG. 8 shows a website of xx before introducing the system of the present invention. FIG. 9 shows the XX website after introducing the system of the present invention.

  Hereinafter, modes for carrying out the present invention will be described. A first aspect of the present invention relates to a method for classifying and organizing contents in a plurality of related web pages and freely reconfiguring and displaying the contents. FIG. 1 is a flowchart for implementing the method of the present invention. In FIG. 1, S means a step. As shown in FIG. 1, this method includes an in-web arrangement grasping step (step 101), a web dividing step (step 102), a feature word extracting step (step 103), a feature word organizing step (step 104), and display information organizing. A process (step 105) and a related web page display process (step 106) are included.

  FIG. 2 is a block diagram of a system for implementing the method of the present invention. As shown in FIG. 2, the system 1 of the present invention includes a server 2 that implements the system of the present invention. The server 2, the client 3, and the server 4 are connected via a communication line such as the Internet. Normally, there are a plurality of clients 3 and servers 4.

  The server 2 has an input / output unit 11, a control unit 12, a calculation unit 13, and a storage unit 14, and these elements are connected by a bus 15 or the like so that information can be exchanged. Has been. That is, when predetermined information is input from the input / output unit 11, the control unit 12 reads a control program stored in the main memory of the storage unit 14. And the control part 12 reads the data memorize | stored in the memory | storage part 14 suitably according to the instruction | indication of a control program, and performs the predetermined calculation in the calculating part 13. FIG. Then, the calculation result is temporarily stored in the storage unit 14 and output from the input / output unit 11. This configuration is the same for the client 3 and the server 4.

  FIG. 3 is a functional block diagram showing the basic configuration of the server 2. As shown in FIG. 3, the server 2 includes an in-web arrangement grasping unit 21, a web dividing unit 22, a feature word extracting unit 23, a feature word organizing unit 24, a display information organizing unit 25, and a related web page display unit 26. .

  The in-web arrangement grasping means 21 is a means for classifying contents in a plurality of related web pages that are related to text and images, and grasping the arrangement of the text and images in each related web page.

  The web dividing unit 22 is a unit for dividing each related web page into a plurality of sections based on the text and image arrangement grasped by the in-web arrangement grasping unit.

  The feature word extraction unit 23 is a unit for extracting the feature words of the category based on the text included in the category for each category of each related web page divided by the web dividing unit.

  The feature word organizing unit 24 is a unit for organizing the feature words for each category of each related web page extracted by the feature word extracting unit.

  The display information organizing means 25 is means for organizing texts related to feature words and images related to the feature words based on the feature words arranged by the feature word organizing means.

  The related web page display means 26 receives a plurality of texts related to the feature words organized by the display information organizing means and images related to the organized feature words on a terminal connected to the server 2 via a communication line. It is a means for arranging information to be displayed together with links to related web pages.

  Next, a method for organizing and displaying contents in a plurality of related web pages related to the first aspect of the present invention will be described using an embodiment.

  In the following example, the website of XX House will be described as an example. The server 4 of XX House includes a plurality of Web pages of XX House. Each web page is stored in a database in the server 4.

  A client 3 of a certain user is connected to the server 2 and the server 4 via a communication line. For example, a user accesses a website of XX House. Assume that you have selected a second-hand apartment, region, and price range. This information is transmitted from the user client 3 to the server 2.

  The server 2 searches the database in the server 2 using information (information on second-hand condominiums, areas, and price ranges) used for web search received from the client 3. The server 2 aggregates information in advance from the website of the XX House company connected to the server 4 so that the client 3 can display those web pages and link information to the web page as a search result, and the database of the server 2 Is stored.

  FIG. 4 is a diagram illustrating an example of a related web page.

  Normally, a web page is created in a language for creating a web page. Different tags are assigned to text and images. For this reason, for example, by grasping the appearance position of the tag, the content in the web page can be classified into text and image, and the arrangement of the text and image of the related web page can be grasped.

  More specifically, the in-web arrangement grasping means 21 reads a related web page from a website connected to the server 4. And the arrangement | positioning grasping means 21 in a web classifies the content which comprises a related web page into a text and an image using the tag allocated to the related web page. As a result, the in-web arrangement grasping means 21 grasps the arrangement of the text and image of the related web page (step 101). This arrangement information may be corrected manually. In this case, the server may receive the input information and appropriately perform information processing.

  The web dividing unit 22 divides each related web page into a plurality of sections based on the text and image arrangements grasped by the in-web arrangement grasping unit (step 102).

  For example, a text explaining the image is attached to a position in the vicinity of the image. Therefore, the web page is divided into a plurality of sections in order to grasp what attributes the image has. The title and the text may have different font sizes or different font colors. For example, the font size and font color are distinguished by tags in the language for creating the web page. For this reason, the difference in font can be grasped by analyzing the tag. In this way, the web page can be divided into a plurality of sections. Further, this classification information may be corrected manually. In this case, the server may receive the input information and appropriately perform information processing.

  FIG. 5 is a diagram showing an example in which a certain website is divided into sections. Reference numeral 31 in the figure indicates a divided section.

  The feature word extraction unit 23 extracts the feature words of the category for each category of each related web page divided by the web division unit based on the text included in the category (step 103).

  This feature word is included in the text, and the feature word may be extracted from the text. Using the feature word database of the server 2, words that are not included in the text may be extracted from the feature word database as feature words. This feature word may be extracted and added manually. In this case, the server may receive the input information and appropriately perform information processing.

  The feature word database of the server 2 is, for example, a database that stores a certain word and related feature words in association with each other. For example, a feature word “room layout” is stored in association with a certain word (8 tatami mats, 100 square meters). A method for dividing a text into a plurality of word groups is already known. Therefore, the feature word extraction unit 23 divides the text included in the classification into words. Then, a feature word is extracted by accessing the feature word database for each word. In this way, it is possible to grasp what feature word the classification is related to. Also, feature words can be recommended from the text as to what kind of information is associated with it. Thereby, the attribute of the division can be appropriately grasped regardless of the word used in the text. An example of an attribute is “floor plan”. The attribute information may be corrected manually. In this case, the server may receive the input information and appropriately perform information processing.

  By doing as described above, each related web page can be divided into categories, and the attributes for each category can be grasped. Examples of attributes are title (apartment name), nearest station, proximity from the nearest station, rent, floor plan information, floor plan, indoor photo, and building exterior.

  Further, each web page can be divided into minimum content units, and each can be associated with a feature word and stored in the database of the server 2. Examples of such minimum content units (categories) are category, title, product name, price, text, image, poster name, comment, evaluation, rent, nearest station, proximity from nearest station, rent, floor plan information , Floor plans, indoor photos, and building exteriors.

  The feature word organizing unit 24 organizes the feature words for each category of each related web page extracted by the feature word extracting unit (step 104). For example, assume that the website operator wants to display the apartment name, rent, nearest station, floor plan, and indoor photo in the search results. The present invention does not display a fixed link, but displays a link screen to the related web page after analyzing and grasping the related web page. For this reason, according to this invention, the content extracted from a related web page can be adjusted freely. Then, the server 2 extracts information relating to the apartment name, rent, nearest station, floor plan, and indoor photo included in each related web page in association with each related web page. In addition, the server 2 performs arrangement for displaying links to five web pages and related information on the web page 1 screen. This organization includes image size and information allocation.

  The server 2 calculates a space for displaying links to five web pages and related information on the web page 1 screen. Then, the allocation of the text and image in each space is obtained. This allocation can be automatically obtained by the server 2 by using the area of each space, the number of texts, and the number of images. This assignment may be corrected manually. In this case, the server may receive the input information and appropriately perform information processing. Then, when the size of the image is determined, the server 2 performs processing for correcting the image of each related web page to the determined size. In this operation, information on the size of each image is read. Then, using the information regarding the space of each image, a value for enlarging or reducing each image is obtained. After that, each image is enlarged or reduced based on the obtained value relating to enlargement or reduction, and stored in the storage unit.

  Further, the server 2 stores information on apartment names, rent, nearest stations, floor plans, and indoor photographs included in each related web page for each related web page. For this reason, in step 104, after determining the layout of text such as the condominium name, rent, and nearest station to be placed in each space, information on the condominium name, rent, nearest station, etc. as information to be placed in an appropriate part. Is stored in association with each related web page. In this way, feature words for each category of each related web page are organized.

  The related web page display means 26 receives a plurality of texts related to the feature words organized by the display information organizing means and images related to the organized feature words on a terminal connected to the server 2 via a communication line. Information to be displayed together with the link to the related web page is arranged (step 105).

  That is, the server 2 collects information from the website connected to the server 4 in advance and stores it in the database of the server 2 so that the client 3 can display link information including images in each space. This information includes the number of divisions of the space, the apartment name, the rent, the nearest station, the floor plan, and the indoor photo layout information in each space, the text associated with the feature word, and the size-corrected image. Then, information for displaying an image is transmitted from the server 2 to the client 3. The client 3 receiving this information can also display a link screen including an image on the monitor.

  In a preferred aspect of the present invention, the related web page is a web page that is related by a web search using the Internet.

  Many internet search sites are known. The server 2 of the present invention has a function of a known search engine used for Internet search. When the user performs a site search, a list of high-ranked web pages is created based on a normal method. At that time, a web page with a high rank (for example, 1st to 10th) is set as the related web page. Then, the content to be displayed in association with the link is determined based on the free setting of the website operator. Each related web page is classified into the minimum content in the same manner as described above. Then, the server 2 organizes and displays the content displayed in association with the link based on the flexible setting of the website operator and transmits it to the user's client. In this way, when the link to the related web page is displayed, the contents included in the web page can be displayed together.

  In a preferred aspect of the present invention, all of the plurality of related web pages are web pages included in a certain website, and the feature word extracted in the feature word extraction step is added to the top page of a certain website as a search index. Is included. Then, when the user selects a search index included in the top page, a link display related to the feature word is automatically generated.

  By using this function, for example, when a website operator edits a special page, the content can be freely specified. Then, by using the feature word indicating the content as a search index, it is possible to display the link of the web page related to the search index, and to display the content to be posted in the space allocated to the linked web page. It can be designed freely. This system does not have a fixed link display screen associated with the search index. Therefore, when a web page related to a certain website is added, it is automatically added when the link of the web page related to the search index is displayed in order to analyze the added web page together. It will be possible to take into account the web pages that were created.

The present invention provides a computer,
A method for categorizing, organizing, and freely reconfiguring and displaying content in multiple related web pages,
The computer classifies content in a plurality of related web pages into text and images, and grasps the layout of the text and images in each related web page;
A web dividing step in which the computer divides each related web page into a plurality of sections based on the text and image arrangement grasped in the in-web arrangement grasping step;
A feature word extracting step in which the computer extracts a feature word of the category based on text included in the category for each category of each related web page divided in the web dividing step;
A feature word organizing step in which the computer organizes the feature words for each category of each related web page extracted in the feature word extracting step;
A display information organizing step in which the computer organizes texts related to the feature words and images related to the feature words based on the feature words arranged in the feature word organizing step;
A program for causing a server to function as a server for executing the method is also provided.

  The above program can adopt the configuration of the method of the present invention described above as appropriate.

  The present invention further provides a computer-readable information recording medium storing the above program.

  Example 1 is a website of XX House. FIG. 6 shows the website of XX House before introducing the system of the present invention. FIG. 7 shows the website of XX House after the system of the present invention is introduced.

  As shown in FIG. 6, when a related website is searched using a certain search term, conventionally, only a link display and a list of texts are displayed. In this case, the contents of each website could not be easily grasped unless each website was accessed.

  As shown in FIG. 7, after introducing the system of the present invention, the system automatically analyzes the contents of each related web page. Then, the customized link display shown in FIG. 7 can be performed. Also, the content of this link display can be freely selected by the website operator. That is, the content that the website operator wishes to display on the link display is selected. Then, the server 2 receives this selection information. Then, the space for each linked web page displayed on the link display screen is determined. Then, a display area for content desired by the website operator is allocated to the space. In this way, the website operator can freely select the content to be displayed. In the example of FIG. 7, the apartment name is displayed. Also, four pieces of text information selected by the website operator are displayed for each link destination. Furthermore, since the website operator has selected the appearance image, interior, and floor plan of the property, the image information is also displayed on the link display screen.

  The second embodiment is a web page of a certain travel agency XXXXX. FIG. 8 shows a website of xx before introducing the system of the present invention. FIG. 9 shows the XX website after introducing the system of the present invention.

  Conventionally, when a user performs a search on a website of XX using the term hot spring, as shown in FIG. 8, only text information is included along with links to web pages that introduce each hot spring. It was only displayed.

  On the other hand, as shown in FIG. 9, the website of XX after introducing the system of the present invention displays an image that can be said to be a feature of a hot spring in addition to a cooking image.

  Since the present invention relates to information communication technology, it can be used in fields related to information communication.

21 Web location grasping means 22 Web dividing means 23 Feature word extracting means 24 Feature word organizing means 25 Display information organizing means 26 Related web page displaying means

Claims (5)

A method for a server to classify, organize, reconstruct and display contents in a plurality of related web pages,
The server classifies content in a plurality of related web pages into text and images, and grasps the layout of the text and images in each related web page;
A web dividing step in which the server divides each related web page into a plurality of sections based on the text and image arrangement grasped in the in-web arrangement grasping step;
A feature word extraction step in which the server extracts, for each category of each related web page divided in the web division step, a feature word of the category based on text included in the category;
A feature word organizing step in which the server organizes feature words for each category of each related web page extracted in the feature word extracting step;
A display information organizing step in which the server organizes texts related to the feature words and images related to the feature words based on the feature words arranged in the feature word organizing step;
Including methods.   The server sends a text related to the feature words arranged in the display information arrangement step and an image related to the arranged feature words to a terminal connected to the server via a communication line. The method of claim 1, further comprising a related web page display step of displaying with a link to the page. The related web page is a web page that is related by a web search using the Internet.
The method of claim 1. All of the plurality of related web pages are web pages included in a certain website;
And a step of adding the feature word extracted in the feature word extraction step as a search index to a top page of the website.
The method of claim 1. The feature word extraction step includes:
Using a feature word database that stores multiple feature words and related words related to each feature word
Extracting a feature word from the feature word database using text in the related web page as a related word;
The method of claim 1.

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