JP2011107946A - Advertisement propagation system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement propagation system for effectively distributing advertisements among a plurality of portable terminals, and for enabling a user to delete the advertisements. <P>SOLUTION: In advertisements including distribution conditions for distributing advertisements, a distribution terminal which distributes advertisements includes: a function for acquiring state information on a location of the distribution terminal; a function for comparing the acquired state information with the distribution conditions; and a function for distributing only advertisements that satisfy the distribution conditions as a result of comparison. A reception terminal which receives the advertisements from the distribution terminal is provided with an advertisement selection/deletion function to be manually operated by a user. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to an advertisement propagation system for delivering advertisements while sequentially repeating between a plurality of portable terminals.

  2. Description of the Related Art Conventionally, direct mail has been used when a business operator distributes advertisements for promoting the contents of products and services to customers.

  In recent years, with the spread of the Internet, a method of distributing advertisements to a customer's PC or mobile phone using an e-mail magazine has become common.

  Patent Document 1 describes an advertisement distribution system that distributes advertisements between mobile terminals in consideration of customer distribution desires. In this advertisement distribution system, the advertisement keyword included in the advertisement stored in the mobile terminal that distributes the advertisement is compared with the advertisement keyword that is preset in the mobile terminal that receives the advertisement. Deliver ads only between mobile devices. By repeating this sequentially, advertisements are distributed among a plurality of portable terminals.

  In addition, in the advertisement distribution system described in Patent Document 1, the distribution area set for each advertisement is compared with the current position where the mobile terminal is present, and if the current position of the mobile terminal is outside the distribution area, Automatically delete the ad from the device.

JP 2009-123142 A

  In the advertisement distribution system described in Patent Document 1, advertisements are distributed using distribution areas, but in order to distribute advertisements more effectively, the distribution period is also considered in addition to the advertisement distribution areas. It may be better to do. For example, in the case of advertisements that describe products and services for a limited time, you can expect to increase sales and increase the ability to attract customers by distributing advertisements intensively during the period, and stop distributing advertisements after the period ends By doing so, useless advertisements without appeal can be suppressed.

  In addition, in the advertisement distribution system described in Patent Document 1, if the advertisement moves automatically outside the distribution area set for the advertisement, the advertisement is automatically deleted. May be detrimental to the user. For example, in the case of an advertisement with a store map and special sale information, if the user who received the advertisement takes it home and slowly reviews the contents of the advertisement, if the house is already outside the distribution area, Since the advertisement is deleted, the advertisement cannot be seen, the location of the store is not known, and the store may not be able to be visited.

  By the way, the products and services described in the advertisements are those whose sales vary greatly depending on the season such as spring, summer, autumn and winter, the day of the week such as Friday, the time zone such as evening, the weather such as sunny or rainy, the temperature, etc. Not a few. For example, in the convenience store industry and the like, it is generally known that sales of ice cream greatly increase when the temperature is 25 degrees Celsius or higher, and that sales of oden increase significantly when the temperature is 18 degrees or less.

  Therefore, the problem to be solved by the present invention is to provide an advertisement propagation system that performs more effective advertisement distribution among a plurality of portable terminals and deletes advertisements by the user himself / herself.

  In order to solve the above-mentioned problem in the present invention, first, in the invention of claim 1, in an advertisement including a distribution condition for distributing an advertisement, the distribution terminal that distributes the advertisement acquires state information about a position where the distribution terminal exists A receiving terminal that receives the advertisement from the distribution terminal is provided with a function of comparing the acquired condition information with the distribution condition and a function of distributing only an advertisement that satisfies the distribution condition as a result of the comparison. The advertisement propagation system is characterized by having a manual advertisement selection / deletion function.

  According to a second aspect of the present invention, in the advertisement propagation system according to the first aspect, the distribution condition is a date / time information range, and the status information is date / time information.

  In the invention of claim 3, the date and time information range is a year, month, day, day of the week, or time of day.

  According to a fourth aspect of the present invention, the date and time information can be obtained from an Internet connection destination server, a standard radio wave receiver or a clock using an Internet connection function attached to the distribution terminal. Alternatively, the advertisement propagation system described in 3 is used.

  In the invention of claim 5, the advertisement propagation system according to claim 1 is characterized in that the distribution condition is an environmental information range and the state information is environmental information.

  In the invention of claim 6, the advertisement information system according to claim 5, wherein the environmental information is weather, temperature, humidity, sunshine amount, precipitation amount, atmospheric pressure, pollen scattering amount, or ultraviolet ray index. Is.

  The invention according to claim 7 is characterized in that the acquisition of the environment information is obtained from a server or a sensor connected to the Internet using an Internet connection function attached to the distribution terminal. This is an advertisement propagation system.

  In the invention according to claim 8, the distribution condition is one or more combined use or use without condition, and the advertisement propagation system according to claim 1 is provided.

  According to the advertisement propagation system according to the present invention, an appropriate advertisement can be distributed according to the current date acquired by the mobile terminal, the environment where the mobile terminal exists, and the like. Increase in sales can be expected. Moreover, since the advertisement which interests can be preserve | saved forever, promotion of purchase will be anticipated for the user.

It is a figure which shows the utilization in an amusement park as 1st Embodiment of this invention. It is a figure which shows the example which changes a delivery advertisement according to the temperature of the position where a portable terminal exists as a 2nd form of this invention. It is a figure which shows the example which distributes an advertisement only within a delivery period as a 3rd form of this invention. It is a figure which shows an example of the portable terminal used by each embodiment of this invention.

  Hereinafter, embodiments for carrying out the present invention will be described with reference to the drawings.

  FIG. 1 is an explanatory view showing a first embodiment of the present invention. The place where the advertisement is distributed is before the Ferris wheel attraction in the amusement park 141. The mobile terminal 111 owned by the Ferris wheel attraction person 121 stores an advertisement 131 “Ferris wheel attraction priority admission ticket”. The attraction person 121 is standing by at the exit of the Ferris wheel attraction and distributes the advertisement to the user 122 who has finished the Ferris wheel attraction.

  The attraction person 121 and the user 122 operate the mobile terminals 111 and 112 respectively owned by them to activate the advertisement distribution program so that they can wirelessly communicate with each other.

  When the mobile terminal 111 detects the mobile terminal 112 owned by the user 122 that can perform wireless communication within the wireless communication range of the mobile terminal 111, the mobile terminal 111 confirms the delivery condition of the advertisement 131 stored in the mobile terminal 111. . Since no distribution condition is set for the advertisement 131, the mobile terminal 111 distributes the advertisement 131 to the mobile terminal 112.

  The user 122 who owns the mobile terminal 112 that has received the advertisement 131 enjoys the amusement park 141, leaves the amusement park 141, and returns to the home 151.

  If it is determined that the advertisement 131 is still useful for the user, the advertisement 131 is stored in the portable terminal 112. When it is determined that the advertisement 131 is useless for the user, the user 122 operates the mobile terminal 112 to delete the advertisement 131.

  As described above, according to the present embodiment, since the advertisement 131 is not automatically deleted even if the user moves outside the amusement park 141 site, the amusement park 141 is fun for the user 122 who receives the advertisement 131. If the user wants to use the benefit of the advertisement 131, the user 122 can keep the advertisement 131 for a long time. For the amusement park 141, this will lead to the willingness to revisit the park. If the user 122 is interested in the amusement park 141 and does not want to go again, the user 122 can delete the advertisement 131 at any time by the user's own operation.

  FIG. 2 is an explanatory diagram showing a second embodiment of the present invention. Two advertisements 231 and 232 stored in the mobile terminal 211 owned by the user 221 respectively describe an ice cream product and an oden product. The distribution conditions set in the advertisements 231 and 232 and included in the advertisements 231 and 232 are a temperature of 25 ° C. or more and a temperature of 18 ° C. or less, respectively. Each user operates each mobile terminal to activate the advertisement distribution program so that they can communicate with each other wirelessly.

  When the portable terminal 211 detects the portable terminal 212 owned by the wirelessly communicable user 222 that exists in the wireless communicable range, the portable terminal 211 uses a GPS (Global Positioning System) receiver attached to the portable terminal 211 to The current position 211 is acquired.

The mobile terminal 211 uses the Internet connection function attached to the mobile terminal 211 to obtain the temperature of a city or a municipality having the current location of the mobile terminal 211 in the area from, for example, the homepage of the Japan Meteorological Agency at the Internet connection destination. .

  If the temperature related to the current position acquired by the mobile terminal 211 is 30 ° C., only the advertisement 231 that satisfies the distribution condition is distributed to the mobile terminal 212 owned by the user 222 within the range where the mobile terminal 211 can perform wireless communication.

  If the temperature related to the current position acquired by the mobile terminal 211 is 15 ° C., only the advertisement 232 that satisfies the distribution condition is distributed to the mobile terminal 212 owned by the user 222 within the range where the mobile terminal 211 can wirelessly communicate.

  Similarly, the mobile terminal 212 owned by the user 222 delivers only advertisements that meet the delivery conditions to the mobile terminal 213 owned by the user 223 within the range where the mobile terminal 212 can perform wireless communication.

  As described above, according to the present embodiment, only appropriate advertisements can be distributed according to the temperature related to the current position, so that unnecessary advertisement distribution can be suppressed and appealing advertisements are distributed. be able to.

  In the present embodiment, as a means for acquiring the temperature related to the current position, a method of acquiring the temperature from the server connected to the Internet is shown, but a temperature sensor may be attached to the portable terminal. By using a temperature sensor, it is possible to obtain a more accurate temperature related to the current position.

  FIG. 3 is an explanatory view showing a third embodiment of the present invention. The advertisement 331 stored in the portable terminal 311 owned by the user 321 is a camera product, and the special sale period A year B month C to A year B month E date of the advertisement 331 is set as the distribution condition of the advertisement 331. This distribution condition is included in the advertisement 331. Each user operates each mobile terminal to activate the advertisement distribution program so that the users can wirelessly communicate with each other.

  The mobile terminal 311 uses the Internet connection function attached to the mobile terminal 311 to acquire the current date from an Internet connection destination NTP (Network Time Protocol) server.

  When the date acquired by the mobile terminal 311 is A year B month B, even if the mobile terminal 311 finds the mobile terminal 312 of the user 322 within the wireless communicable range of the mobile terminal 311, the advertisement 331 Since it is before the distribution period, the advertisement 331 is not distributed to the mobile terminal 312.

  When the date acquired by the mobile terminal 311 is A year, B, and C, the mobile terminal 311 is within the range in which the mobile terminal 311 can wirelessly communicate because the advertisement 331 is within the distribution period. The advertisement 331 is distributed to the terminals 312 and 313.

  Similarly, the advertisement 331 is sequentially and repeatedly distributed to the mobile terminals 314, 315, and 316 owned by the users 324, 325, and 326 until the end of the distribution period A / B / E.

  It is assumed that the mobile terminal 316 owned by the user 326 receives the advertisement 331 during the distribution period. On the year A / B / F, the mobile terminal 316 discovers the mobile terminal 317 owned by the user 327 within the wireless communicable range of the mobile terminal 316, but since the advertisement 331 is not distributed, the mobile terminal 316 is not connected to the mobile terminal 326. The advertisement 331 is not distributed.

  As described above, according to the present embodiment, advertisements can be continuously and repeatedly delivered between portable terminals only within the delivery period, and the advertisement can be prevented from being delivered after the delivery period.

  In the present embodiment, the sale period of the product posted in the advertisement 331 and the delivery date range set in the advertisement 331 are the same, but the date before the sale start date is the delivery date. It may be set as a range. By doing so, it is possible to notify the sale information in advance before the sale period, and further increase in the ability to attract customers can be expected.

  In this embodiment, an NTP server is used as means for acquiring the current date and time. However, in a place where connection to the Internet is not possible, a clock built in the portable terminal may be used.

  FIG. 4 is an explanatory diagram showing an example of the configuration of a mobile terminal for carrying out the present invention. The advertisement propagation system of the present invention includes a mobile terminal 400 that distributes advertisements and a mobile terminal 410 that receives advertisements. These portable terminals 400 and 410 have a peer-to-peer wireless communication range, and can detect each other within the wireless communication range and perform wireless communication.

  The portable terminal 400 includes a wireless communication device 404 for performing wireless communication with the receiving-side portable terminal 410 and peer-to-peer or a server connected to the Internet, and GPS reception for acquiring the current position of the portable terminal 400. Machine 402, sensor 403 for acquiring various information such as temperature related to the current position of portable terminal 400, storage device 406 for storing various programs and advertisements, and input for inputting distribution conditions and the like A device 401, a screen display device 407 for displaying advertisements on a screen, a sound output device 408 for outputting sound of advertisements, and a control device 405 that performs processing described below by executing various programs. And an antenna 409. Similarly, the portable terminal 410 includes a wireless communication device 414, a GPS receiver 412, a sensor 413, a storage device 416, an input device 411, a screen display device 417, an audio output device 418, a control device 415, and an antenna 419. .

  The input device 401 includes buttons for a user to operate the mobile terminal 400 and buttons for inputting characters and the like. By using this input device 401, an advertisement desired to be distributed is selected, a distribution condition is set to the advertisement, and the advertisement is included in the advertisement.

  The control devices 405 and 415 of the portable terminals 400 and 410 perform a process of starting the advertisement distribution program stored in the storage devices 406 and 416 in accordance with the user's operation so that they can communicate with each other wirelessly.

  The control device 405 performs processing for detecting a mobile terminal capable of wireless communication that exists in a wireless communication range via the wireless communication device 404 and the antenna 409.

  When the mobile terminal 410 capable of wireless communication within the wireless communication range is detected, the control device 405 acquires the current position of the mobile terminal 400 with the GPS server using the GPS receiver 402. Communication is performed, and the current position of the portable terminal 400 is acquired.

  The control device 405 transmits the temperature, etc. related to the current position of the mobile terminal 400 from the server of the Internet network 420 from the sensor 403 or the wireless communication device 404 and the antenna 409 based on the current position of the mobile terminal 400. Get status information.

  The control device 405 compares the acquired state information such as temperature and the distribution condition set for each advertisement, and transmits only the advertisement that meets the distribution condition to the mobile terminal 410 via the wireless communication device 404 and the antenna 409. .

  The mobile terminal 410 that has received the advertisement via the antenna 419 and the wireless communication device 414 stores the advertisement in the storage device 416 through the control device 415.

  The control device 415 displays the advertisement stored in the storage device 416 on the screen display device 417, outputs it to the audio output device 418, or outputs the advertisement stored in the storage device 416 according to the operation by the user input device 401. delete.

  As described above, in the advertisement propagation system according to the present embodiment, advertisements can be distributed to mobile terminals that are within a wireless communication range.

  Moreover, according to this Embodiment, since an advertisement is delivered according to the delivery conditions set for every advertisement, an appropriate advertisement can be delivered according to the place where a portable terminal exists.

  Note that after the advertisement is distributed to the mobile terminal 410 and stored in the storage device 416, the mobile terminal 410 operates as the mobile terminal 400, and other mobile terminals existing within the communicable range of the mobile terminal 410 can be used. Thus, the advertisement can be distributed in the same manner as the portable terminal 400. Thus, an advertisement can be distributed to more users by distributing an advertisement while repeating sequentially.

  In addition, since the received advertisement can be held indefinitely unless deleted by the user, the user can view the favorite advertisement at any time. Therefore, the user's willingness to purchase is promoted, and the advertiser can expect an increase in the ability to attract customers.

  In all of the embodiments, the advertiser does not particularly mention the means for storing the advertisement in advance on the mobile terminal. However, the advertisement is acquired from the server connected to the Internet using the wireless communication device of the mobile terminal. Alternatively, an advertisement may be created using an input device of a mobile terminal. Moreover, you may equip a portable terminal with connectors, such as USB for receiving an advertisement, and you may acquire an advertisement.

  In all of the embodiments, the GPS receiver attached to the mobile terminal is used as the means for acquiring the current position of the mobile terminal. However, the location information service (for example, NT Corporation) provided by the communication carrier is used. -It may be realized by using location information obtained from “i-area”) at T docomo.

  In order to realize the portable terminal proposed by the present invention, a portable information terminal such as a cellular phone, a PDA, or a notebook PC may be used. In order to acquire position information of the portable terminal, a GPS receiver is used. In order to obtain status information such as the date and time and the temperature related to the location where the mobile terminal is located, various sensors and servers connected to the Internet can be used. It can be realized if it is used, and the determination of whether or not to distribute the advertisement can be realized by comparing the state information acquired by the mobile terminal with the distribution condition. Therefore, this system can be easily mounted on a portable terminal. Of course, it goes without saying that this system can be realized even by using a stationary apparatus such as a desktop PC having similar functions.

Further, the advertisement configuration proposed by the present invention is not particularly mentioned, but any configuration that can be displayed by a mobile terminal may be used. For example, the configuration of an advertisement may be text, still image, video, audio, text. URL (UniformResource Locator)
May be embedded.

111, 112 ... mobile terminal 121 ... attraction person 122 ... user 131 ... advertisement 141 ... amusement park 151 ... home 211, 212, 213 ... mobile terminals 221, 222, 223 ... Users 231,232 ... Ads 311, 312, 313, 314, 315, 316, 317 ... Mobile terminals 321, 322, 323, 324, 325, 326, 327 ... Users 331 ... Advertisement 400, 410 ... mobile terminal 401, 411 ... input device 402, 412 ... GPS receiver 403, 413 ... sensor 404, 414 ... wireless communication device 405, 415 ... control Device 406, 416 ... Storage device 407, 417 ... Screen display device 408, 418 ... Audio output device 409, 419 ... Antenna 20 ... Internet network

Claims (8)

  In an advertisement including a distribution condition for distributing an advertisement, a distribution terminal for distributing the advertisement has a function of acquiring state information regarding a position where the distribution terminal exists, a function of comparing the acquired state information with the distribution condition, As a result of the comparison, an advertisement propagation system comprising a function of delivering only an advertisement satisfying a delivery condition, and a receiving terminal receiving the advertisement from the delivery terminal has a user manual advertisement selection deletion function.   The advertisement propagation system according to claim 1, wherein the distribution condition is a date information range, and the status information is date information.   3. The advertisement propagation system according to claim 2, wherein the date / time information range is a year, month, day, day of the week, or time.   The advertisement propagation system according to claim 2 or 3, wherein the acquisition of the date / time information is obtained from an Internet connection destination server, a standard radio wave receiver, or a clock using an Internet connection function attached to the distribution terminal. .   2. The advertisement propagation system according to claim 1, wherein the distribution condition is an environmental information range, and the state information is environmental information.   6. The advertisement propagation system according to claim 5, wherein the environmental information is weather, temperature, humidity, sunlight, precipitation, atmospheric pressure, pollen scattering, or ultraviolet index.   The advertisement propagation system according to claim 5 or 6, wherein the acquisition of the environment information is obtained from a server or a sensor connected to the Internet using an Internet connection function attached to the distribution terminal.   The advertisement distribution system according to claim 1, wherein the distribution condition is one or more combined use or unconditional use.