JP2011085760A - Advertisement system and advertisement method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement system and an advertisement method easily and timely displaying an advertisement of a new product of equipment or the like in which a user is interested. <P>SOLUTION: The advertisement system 100 has an equipment-managing device 200 for managing equipment 70 to be managed and displays an advertisement of the equipment 70. The advertisement system 100 further has a connection managing means 210 for managing a communication connection state between the equipment-managing device 200 and the equipment 70, and an advertisement managing means 240 for displaying the advertisement of the equipment 70 based on the communication connection state managed by the connection managing means 210. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to an advertisement system and an advertisement method for displaying an advertisement of a device, in particular, an advertisement of a device that a user is interested in, while having a device management apparatus that manages devices such as field devices.

  A field device management apparatus that performs management such as setting and adjustment for field devices such as a pressure transmitter and a flow meter used for process control is generally known and described in Non-Patent Document 1.

  Such a field device management apparatus will be described with reference to FIG. FIG. 7 is a system configuration diagram of the field device management apparatus 10 and the field device 70.

  In FIG. 7, the field device management apparatus 10 includes an activation unit 20, a field device setting tool 30, a communication unit 40, and a display unit 50. The communication means 40 is connected to the field device 70 via the network 60. The field device setting tool 30 can be realized by a computer executing predetermined software.

  In response to a start instruction from the user, a start signal is issued from the start unit 20, and when the field device setting tool 30 receives this signal and starts, the field device set tool 30 is managed via the communication unit 40 and the network 60. The communication connection with the field device 70 is performed.

  Thereafter, the field device setting tool 30 acquires device identification information such as a device tag and device parameters from the field device 70 and causes the display unit 50 to display the device tag and device parameter information.

  When the user instructs the field device setting tool 30 to set and adjust parameters, the field device setting tool 30 transmits a setting and adjustment execution command to the field device 70.

  Then, when setting and adjustment are executed in the field device 70 and the execution result is returned to the field device setting tool 30, the field device setting tool 30 displays the parameter values after setting and adjustment on the display means 50. Let

  As described above, the field device management apparatus 10 displays the value of the parameter indicating the setting and adjustment status (management status) of the field device 70, but does not display the advertisement related to the product of the field device 70.

  On the other hand, in recent years, with the spread of the Internet and the like, advertising systems via networks are known outside the field of process control, for example, frequently viewing web pages with product advertisements on the Internet. Can do. In addition to Web pages, products are also equipped with an advertising system, and new products and related products are advertised on the products.

  As an example of this, an advertisement system that distributes and displays advertisements on an automatic blood pressure measurement device connected to a network is described in Patent Document 1.

  This advertising system determines the display ratio of the advertisement based on the sales performance value of the product and displays the advertisement. For example, it is possible to increase the display ratio of advertisements for products with good sales performance values, or to increase the display ratio of advertisements for products with poor sales performance values.

Isao Sasaoka, 3 others, “New Field Equipment Management Tool FieldMate”, Yokogawa Technical Report, Yokogawa Electric Corporation, May 20, 2007, Vol. 51 No. 2 (2007) p. 45-48

JP 2006-258978 A

  (1) However, even if new products or upgraded products of field devices that users are interested in are sold and advertisements such as new products are posted on Web pages created by field device vendors, There is a problem that the user must browse this Web page himself and cannot easily see advertisements for new products in a timely manner.

  (2) There are systems that display advertisements by specifying a field in which a user clicks on a Web page on a Web page on the Internet. Since it is difficult to specify a certain field, there is a problem that an advertisement for a product that the user is interested in is not always displayed on the Web page.

  (3) In the advertising system that distributes and displays advertisements on the automatic blood pressure measurement device, the advertisement of the product is displayed based on the sales result value, but the sales result value of the product is intended for all users. For a specific user who has not purchased this product at all or hardly, there is a problem that an advertisement of a product that is not interested is displayed.

  An object of the present invention is to provide an advertising system and an advertising method for easily and timely displaying an advertisement of a new product of a device in which a user is interested.

In order to achieve such an object, the invention of claim 1
An advertising system that has a device management device that manages a device to be managed, and displays an advertisement of the device,
Connection management means for managing a communication connection status between the device management apparatus and the device;
An advertisement management means for displaying an advertisement of the device based on the communication connection status managed by the connection management means;
It is provided with.
The invention of claim 2 is the invention of claim 1,
Storage means for storing a communication connection history representing the communication connection status and an advertisement of the device; and connection frequency extracting means for extracting the communication connection frequency of the device based on the communication connection history stored by the storage means. Prepared,
The advertisement management unit displays an advertisement of the device based on the communication connection frequency extracted by the connection frequency extraction unit and the advertisement stored by the storage unit.
The invention of claim 3 is the invention of claim 1 or 2,
Storage means for storing the advertisement of the device;
The advertisement management unit displays an advertisement of the device based on the currently connected device representing the communication connection status and the advertisement stored in the storage unit.
The invention of claim 4 is the invention according to claim 2 or 3,
An advertisement confirmation means for confirming the advertisement stored in the storage means is provided.
The invention according to claim 5 is the invention according to any one of claims 2 to 4,
An advertisement registration unit that registers an advertisement of the device in the storage unit is provided.
The invention of claim 6 is the invention according to any one of claims 1 to 5,
The advertisement management means acquires the latest advertisement of the device as the advertisement of the device and displays the latest advertisement.
The invention according to claim 7 is the invention according to any one of claims 1 to 6,
The advertisement management means displays the advertisement of the device in a pop-up screen on a screen that displays the management status of the device.
The invention of claim 8 is the invention according to any one of claims 1 to 7,
The communication connection status and the advertisement data are expressed in an XML format.
The invention of claim 9 is an advertising method that includes a device management apparatus that manages a device to be managed, and displays an advertisement of the device,
A connection management step for managing a communication connection status between the device management apparatus and the device;
An advertisement management step for displaying an advertisement of the device based on the communication connection status managed by the connection management step;
It is provided with.

  According to the present invention, the connection management unit manages the communication connection status between the device management apparatus and the device, and the advertisement management unit displays the advertisement of the device based on the managed communication connection status. This makes it possible to easily and timely display an advertisement for a new product or upgraded product of a device that the user is interested in, and to help promote sales of the displayed device.

It is an example of the block diagram of the advertising system to which this invention is applied. It is an example of the flowchart figure of the advertisement display process to which this invention is applied. It is an example of a data structure diagram for demonstrating operation | movement of a connection frequency extraction means. It is an example of a data structure diagram for demonstrating operation | movement of a product information management means. It is an example of the data structure figure of the newest advertisement of a product. It is an example of the screen figure which displayed the management situation and advertisement of apparatus. It is an example of a system configuration diagram of a field device management apparatus and a field device shown in the background art.

  FIG. 1 is a configuration diagram of an advertising system 100 to which the present embodiment is applied, and will be described using this. In FIG. 1, the same components as those in FIG.

  In FIG. 1, the advertising system 100 includes a network 60, a field device 70, a field device management apparatus 200, and a product latest information database 300. The communication means 40 in the field device management apparatus 200 is connected to the field device 70 and the latest product information database 300 via the network 60.

  The field device management apparatus 200 includes an activation unit 20, a field device setting tool 30, a communication unit 40, a display unit 50, a connection management unit 210, a storage unit 220, a connection frequency extraction unit 230, a product information management unit 240, and a product information confirmation unit. 250 and product information registration means 260. The storage means 220 stores a connection history database 221, a product information setting 222, and a product information database 223.

  The field device setting tool 30 that has received the activation signal from the activation unit 20 performs communication connection with the field device 70 to be managed via the communication unit 40 and the network 60.

  The field device setting tool 30 sends a notification that the communication connection with the field device 70 is established to the connection management unit 210. The connection management unit 210 manages the communication connection status between the field device management apparatus 200 and the field device 70 received from the field device setting tool 30, and stores this in the connection history database 221 as a communication connection history.

  The connection frequency extraction unit 230 receives the communication connection history information SR from the connection history database 221, extracts the product information SH of the devices in descending order of the communication connection frequency, and sends it to the product information management unit (advertisement management unit) 240.

  In FIG. 1, only one field device 70 is shown, but a plurality of field devices may be connected. In this case, the connection history database 221 includes communication connection histories with a plurality of field devices. It is remembered.

  The product information management means 240 receives the product information SH of the device having a high communication connection frequency and the product information SJ including the new product information (new product advertisement information) from the product information database (product advertisement database) 223, and collates the two. To do. As a result of the collation, product information PD to be sent to the product latest information database (product latest advertisement database) 300 and advertisement information KD to be displayed on the display means 50 are generated for the matched devices.

  The product information management unit 240 receives the latest product information ND (latest advertisement information) in the product latest information database 300 via the communication unit 40 and the network 60, stores the received information in the product information database 223, and causes the display unit 50 to display the information. Display.

  Product information confirmation means (advertisement confirmation means) 250 receives product information SJ in product information database 223 and confirms new product information and the like. The product information registration means (advertisement registration means) 260 writes advertisement information such as new product information in the product information SJ in the product information database 223 and registers it.

  Next, the operation of the advertisement display process executed by the advertisement system 100 will be described using the flowchart of the advertisement display process in FIG.

  In step S10 of FIG. 2, the field device setting tool 30 is activated in accordance with the activation instruction from the user.

  In step S <b> 20, the field device setting tool 30 confirms whether or not communication connection with the field device 70 can be established via the communication unit 40 and the network 60.

  When the communication connection with the field device 70 is not established (No in Step S20), Step S20 is repeatedly performed to attempt communication connection.

  When communication connection is established with the field device 70 (Yes in step S20), the field device setting tool 30 notifies the connection management means 210 that communication connection has been established.

  In step S30, the connection management unit 210 manages the communication connection status between the field device management apparatus 200 and the field device 70 received from the field device setting tool 30, and stores this in the connection history database 221 as a communication connection history. (Connection management step). The connection history database 221 stores user name, connection date and time, device vendor, communication protocol, device type, and device revision information.

  In step S40, the product information management unit 240 acquires the product information setting 222 and confirms the content thereof. The product information setting 222 includes data A indicating whether or not to confirm product information of a currently connected device, data B indicating whether or not to confirm product information of a device having a large communication connection history, Data C indicating whether or not to check the latest information, when checking product information of a device with a large communication connection history, data D indicating the maximum number of devices to be checked (initial value is 5), and product information Data E indicating the display time (initial value is 5 seconds) is stored.

  Regardless of the data A indicating whether or not to confirm the product information of the currently connected device, the data B indicating whether or not to confirm the product information of the device having a large communication connection history is “confirm”. In this case, the process proceeds to step S70 via Yes in step S50 and Yes in step S60, or via No in step S50 and Yes in step S80.

  In step S <b> 70, the connection frequency extraction unit 230 receives the communication connection history information SR from the connection history database 221, extracts the product information SH of the devices in descending order of the communication connection frequency, and sends them to the product information management unit 240.

  The connection frequency extraction unit 230 sorts the communication information from the connection date and time, the device vendor, the communication protocol, and the device type information of the communication connection history information SR in the order of devices with the highest communication connection frequency, and manages the product information SH for each user name. Extract.

  If the devices are of the same type but have different Device Revision information, they are counted as communication connection histories of the same device. For devices with the same communication connection frequency, a new device with the latest connection date and time is prioritized during sorting.

  In step S90, the product information management unit 240 receives the product information SH of the devices sorted in descending order of communication connection frequency and the product information SJ from the product information database 223, and collates them.

  Specifically, information on both device vendors, communication protocols, and device types are collated, and the product information PD of the matched device is generated as information to be sent to the product latest information database 300. Furthermore, advertisement information KD including new product information of the matched device is generated as display information.

  On the other hand, in the product information setting 222, data A indicating whether or not to confirm the product information of the currently connected device is “confirmed”, and whether or not to confirm the product information of the device having a large communication connection history. If the data B indicating “not confirmed” is “Yes” in Step S50 and No in Step S60, the process proceeds to Step S100.

  Note that data “A” indicating whether or not to confirm the product information of the currently connected device and data “B” indicating whether or not to confirm the product information of the device having a large communication connection history are both “not confirmed. ”, The process ends via No in step S50 and No in step S80.

  After shifting to step S100, the product information management unit 240 receives the product information SH of the devices sorted in descending order of communication connection frequency and the product information SJ from the product information database 223.

  The product information management means 240 collates the product information of the currently connected communication device shown in the product information SH with the product information SJ.

  Specifically, information on both device vendors, communication protocols, and device types are collated, and the product information PD of the matched device is generated as information to be sent to the product latest information database 300. Furthermore, advertisement information KD including new product information of the matched device is generated as display information.

  After step S90 or step S100 is completed, the process proceeds to step S110. The data A indicating whether or not to confirm the product information of the currently connected device and the data B indicating whether or not to confirm the product information of the device having a large communication connection history are both “confirmed”. ”, The processing of both steps S90 and S100 may be executed, and the process may proceed to step S110.

  In step S110, when the data C indicating whether or not to confirm the latest information on the product is “confirm” (Yes in step S110), the process proceeds to step S120.

  When the data C indicating whether or not to confirm the latest product information is “not confirmed” (No in step S110), the process proceeds to step S130.

  In step S 120, the product information management unit 240 sends the product information PD to the product latest information database 300 via the communication unit 40 and the network 60.

  Then, the latest product information ND corresponding to the product information PD is acquired from the latest product information database 300 and stored in the product information database 223 (specifically, new product information in the product information SJ is updated). ), The advertisement information KD is generated as display information from the latest product information ND.

  The latest product information database 300 is stored in, for example, a data server (storage means) installed at a device vendor site, and the device vendor sequentially updates the latest information.

  In step S130, the display means 50 displays the advertisement information KD generated by the product information management means 240 (advertisement management step). Thus, the advertisement display process ends.

  In order to avoid frequently viewing the same product information, the same product information seen in the past (for example, the past one week) is excluded from the advertisement information KD and is not displayed. This avoids frequent viewing of the same information.

  Moreover, you may perform the process of step S110 and S120 between step S40 and S50. After the latest product information ND is stored in the product information database 223, step S50 and subsequent steps can be executed.

  According to the present embodiment, the connection management unit 210 stores the communication connection history in the management and storage unit 220, and the product information management unit 240 is the product information of the device with the high communication connection frequency extracted by the connection frequency extraction unit 230. The SH and product information SJ in the product information database 223 are collated, and the advertisement information KD of the matched device is generated and displayed on the display means 50. It should be noted that product information of devices that are currently connected for communication may be used together with, or instead of, product information of devices having a high communication connection frequency.

  Since devices with frequent communication connections or devices that are currently connected and managed are devices that users are interested in, by displaying advertisements for such devices, the devices that users are interested in are displayed. Advertisements for new products or upgraded products can be displayed easily and in a timely manner, and can be used to promote sales of the devices for the displayed advertisements.

  In addition, the product information management means 240 can display the latest information ND from the product latest information database 300 and display it, thereby displaying an advertisement of the latest information of the device that the user is interested in easily and timely. , Can be used for sales promotion of displayed advertising equipment.

  Next, the communication connection frequency extraction processing in step S70 of FIG. 2 will be described using the data structure diagram of FIG.

  3A is a data structure diagram of the communication connection history information SR, FIG. 3B is a data structure diagram sorted in descending order of communication connection frequency, and FIG. 3C is product information in descending order of communication connection frequency. FIG. 10 is a data structure diagram of product information SH obtained by extracting the number of units (initial value of 5 units) indicated by data D of setting 222;

  In FIG. 3A, the communication connection history information SR includes information of a user name, a connection date and time, a device vendor, a communication protocol, a device type, and a device revision as a communication connection history in the order of connection date and time.

  The connection frequency extraction unit 230 calculates communication connection frequencies of devices having the same connection date / time, device vendor, communication protocol, and device type in the communication connection history information SR, and sorts them in the order of the highest communication connection frequency. FIG. 3B shows sorted data, which are arranged in order from the device with the highest communication connection frequency.

  The connection frequency extraction unit 230 extracts the product information SH for the top five devices among the devices with the high communication connection frequency. FIG. 3C shows the data of the product information SH, and the devices for the top five are arranged.

  Next, the display information generation process in step S90 of FIG. 2 will be described with reference to the data structure diagram of FIG.

  4, (a) is a data structure diagram of product information SH, (b) is a data structure diagram of product information SJ in product information database 223, and (c) is data of product information PD sent to product latest information database 300. FIG. 6D is a data structure diagram of advertisement information KD to be displayed on the display means 50.

  FIG. 4A is a data structure diagram of the product information SH described in FIG. In FIG. 4B, the product information SJ includes information on device vendor, communication protocol, device type, new product information, update date / time, and display date / time.

  The product information management unit 240 collates the product information SH (a) with the product information SJ (b), and generates product information PD (c) of the device in which the device vendor, the communication protocol, and the device type information match. The product information PD (c) includes user name, device vendor, communication protocol, device type, new product information, update date / time, and display date / time information.

  The product information management means 240 generates advertisement information KD (d) from the product information PD (c). FIG. 4D shows the data of the advertisement information KD, and new product information (such as XXX.xml) in the product information PD is extracted to constitute the advertisement information KD.

  In the display information generation process in step S100 of FIG. 2, product information (not shown) of the currently connected device shown in the product information SH (a) is compared with the product information SJ (b). , Product information PD (c) and advertisement information KD (d) are generated.

  Next, a data structure diagram of the latest product information ND corresponding to the product information PD acquired from the latest product information database 300 will be described with reference to FIG.

  In FIG. 5, the latest information ND includes the latest information (such as XXX_rev1.xml) corresponding to the product information PD shown in FIG. 4C, a device vendor, a communication protocol, and a device type.

  Next, the screen displayed on the display means 50 in step S130 of FIG. 2 will be described with reference to FIG.

  In FIG. 6, the display unit 50 displays a management screen 50 a of the field device setting tool 30.

  Further, a display advertisement 50b for displaying the advertisement information KD is displayed on the lower right of the display means 50. The display advertisement 50b is displayed like a pop-up screen, and is a transparent display in which the lower screen can be seen through.

  Further, the display advertisement 50b is displayed and disappears only for the time of data E indicating the display time of the product information (initial value is 5 seconds) in the product information setting 222. Thereafter, if there is a display advertisement 50b of another device, it is displayed in the same manner.

  In the display advertisement 50b, only the outline of the new product information is displayed, but a link to a Web page describing the new product information is pasted, and the details of the new product information can be obtained by clicking the display advertisement 50b. You can go to the described web page and see detailed information.

  By displaying the advertisement in such a form, the user using the field device management apparatus 200 can easily and timely see the advertisement of the device he / she is interested in. By displaying the advertisement, there is an advantage that the display advertisement 50b does not obstruct the management screen 50a visually, and the field device management work is not hindered.

  The communication connection history information SR, product information SH, SJ, PD, advertisement information KD, and latest information ND may be files converted into an XML (extensible Markup Language) format.

  Further, the product information confirmation unit 250 allows the user to confirm the product information SJ in the product information database 223 as necessary, and to confirm all the product information and the presence / absence of the product information collectively.

  Furthermore, the product information registration unit 260 can register the product information of the device that the user is interested in in the product information SJ. Further, if the registered information is sent to the product latest information database 300 as product information PD by the product information management means 240, the latest information ND can be obtained, and the device vendor can select the device that the user is interested in. You can know and use it for future product development.

  The network 60 can be realized not only by the Internet, a telephone line, a field bus, and a wired transmission line such as a 4 to 20 mA current output line, but also by wireless communication such as a mobile phone network and a communication satellite.

  Each database 221, 222, 223 in the storage means 220 may be stored in a separate memory, or the storage means 220 may be provided outside the field device management apparatus 200.

  In addition, this invention is not limited to the above-mentioned Example, In the range which does not deviate from the essence, many change and deformation | transformation are included. Moreover, combinations other than the combination of each means mentioned above can be included.

DESCRIPTION OF SYMBOLS 70 Field apparatus 100 Advertising system 200 Field apparatus management apparatus 210 Connection management means 220 Storage means 221 Connection history database 222 Product information setting 223 Product information database (product advertisement database)
230 Connection frequency extraction means 240 Product information management means (advertising management means)
250 Product information confirmation means (advertising confirmation means)
260 Product information registration means (advertising registration means)
300 Product latest information database (product latest advertisement database)

Claims (9)

An advertising system that has a device management device that manages a device to be managed, and displays an advertisement of the device,
Connection management means for managing a communication connection status between the device management apparatus and the device;
An advertisement management means for displaying an advertisement of the device based on the communication connection status managed by the connection management means;
An advertising system characterized by comprising: Storage means for storing a communication connection history representing the communication connection status and an advertisement of the device; and connection frequency extracting means for extracting the communication connection frequency of the device based on the communication connection history stored by the storage means. Prepared,
The advertisement management unit displays an advertisement of the device based on the communication connection frequency extracted by the connection frequency extraction unit and the advertisement stored by the storage unit. The advertising system described. Storage means for storing the advertisement of the device;
The advertisement management unit displays an advertisement of the device based on the currently connected device representing the communication connection status and the advertisement stored in the storage unit. The advertising system described in.   The advertisement system according to claim 2, further comprising an advertisement confirmation unit that confirms the advertisement stored in the storage unit.   The advertisement system according to any one of claims 2 to 4, further comprising an advertisement registration unit that registers an advertisement of the device in the storage unit.   The advertisement system according to claim 1, wherein the advertisement management unit acquires a latest advertisement of the device as an advertisement of the device and displays the latest advertisement.   The advertisement system according to any one of claims 1 to 6, wherein the advertisement management unit displays an advertisement of the device in a pop-up screen on a screen that displays a management status of the device.   The advertising system according to any one of claims 1 to 7, wherein the communication connection status and the advertisement data are expressed in an XML format. It has an equipment management device that manages equipment to be managed, and an advertising method for displaying an advertisement of the equipment,
A connection management step for managing a communication connection status between the device management apparatus and the device;
An advertisement management step for displaying an advertisement of the device based on the communication connection status managed by the connection management step;
An advertising method characterized by comprising: