JP2011073170A - Sealed container, server, and method for manufacturing the sealed container - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a sealed container which can specify personal information of a user accessed to a server, by associating a two-dimensional bar code printed on the outer package body of the sealed container, with customer identification information printed on printed matter enclosed into the outer package body. <P>SOLUTION: A two-dimensional bar code is printed on the outer package body 203 of a sealed container 103. Personal identification information is printed on printed matter 205 to be enclosed into the outer package body 203. A server 109 stores the two-dimensional bar code and the personal identification information while associating them with each other. The server 109 specifies the personal information of a customer, accessed to the server 109, from the two-dimensional bar code read by a mobile phone 101. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to an outer package and an encapsulated sealed article made of a printed material enclosed in the outer package.

Currently, when directing a promotional flyer or direct mail to a web page that can be viewed on a mobile phone, not only write the URL for access to the promotional material, but also a two-dimensional barcode such as QR code (registered trademark). Shown together, the two-dimensional barcode is photographed with a mobile phone for easy access.
By accessing the web page, the user can acquire information that was not included in the promotional material, and can acquire peripheral information and related information. It is also possible to connect to further document requests, sample requests, purchase applications, etc.

As prior art, in order to confirm which promotional material was effective when accessed by the user, in addition to the URL for access, a code for identifying the promotional material is embedded in the two-dimensional barcode. There is. (See Patent Document 1)
According to the information providing system described in Patent Document 1, when a user photographs a two-dimensional barcode with a mobile phone and accesses a web page, the screen viewed on the mobile screen is the same, but the mobile information site side The database stores information on the medium that is the browsing source. Therefore it is possible to access from any medium to determine was effective.

JP 2006-236227 A

  However, in the information providing system described in Patent Document 1, it is not possible to specify which user is accessing, and more effective sales promotion is provided to users who are interested in promotional materials. I can't do it.

  The present invention has been made in view of the above-described problems, and its purpose is to associate a two-dimensional barcode printed on an exterior body with customer identification information printed on a printed matter enclosed in the exterior body, The object is to provide an encapsulated sealed material or the like that makes it possible to specify personal information of a user who has accessed the server.

  In order to achieve the above-described object, a first invention relates to an encapsulated sealed material including an exterior body and a printed matter, and the exterior body relates to the printed matter to which identification information of the exterior body is added as a parameter. A two-dimensional barcode indicating the URL of a web page is printed, the printed matter is printed with a customer's destination and the customer's identification information, and the exterior body's identification information is associated with the customer's identification information. It is the enclosure sealing material characterized by this. Thereby, it is possible to identify the customer who accesses the web page by associating the sealed package with the customer without unnecessarily disclosing the customer information. In addition, it is possible to carry out the shipping work of the sealed sealed article in the same work process as before.

  Preferably, the outer package is a transparent plastic film, and a pattern excluding the two-dimensional barcode is printed on the inside, and the two-dimensional barcode is printed on the outside. Thereby, the design of the invariable part and the two-dimensional barcode of the variable part can be printed completely separately. Therefore, the design of the invariant part is printed by a printing method using a plate (offset printing, gravure printing, etc.), and the two-dimensional barcode of the variable part is printed by an inexpensive printing method (inkjet printer, thermal printer, etc.) that does not use a plate. ) Can be printed.

  The customer identification information is preferably a one-dimensional barcode or a two-dimensional barcode. This facilitates reading of the customer identification information.

  Further, it is desirable that the two-dimensional bar code printed on the exterior body indicates a URL to which an attribute of the enclosed sealed object is further added as a parameter. As a result, even when a plurality of encapsulated sealed items are sent to the same customer, it is possible to determine which encapsulated sealed item has accessed the web page from the two-dimensional barcode.

  2nd invention is a server which manages the information of the customer who sends the encapsulated sealing material which consists of an exterior body and printed matter, Comprising: The said exterior body is added to the said printed matter by which the identification information of the said exterior body was added as a parameter A two-dimensional barcode indicating the URL of the web page is printed, and the printed matter is a one-dimensional barcode or two-dimensional barcode indicating the customer's destination and the customer's identification information. The server receives the two-dimensional barcode data of the outer package read by the scanner, acquires the identification information of the outer package, and the one-dimensional barcode or the two-dimensional barcode of the printed material read by the scanner. A means for receiving code data and acquiring the customer identification information, associating the acquired identification information of the exterior body with the acquired customer identification information; A server, characterized by comprising means for storing and Te. Thereby, it is possible to identify the customer who accesses the web page by associating the sealed package with the customer without unnecessarily disclosing the customer information. In addition, it is possible to carry out the shipping work of the sealed sealed article in the same work process as before.

  3rd invention is the enclosure sealing material manufacturing method which manufactures the enclosure sealing material which consists of an exterior body and printed matter, Comprising: The 1st printing apparatus which does not hold | maintain the list | wrist of the customer who sends the said enclosure sealing material is said exterior body On the other hand, a step of printing a two-dimensional barcode indicating a URL of a web page related to the printed matter, to which the identification information of the exterior body is added as a parameter, and a second printing apparatus that holds the list of customers Printing a one-dimensional barcode or two-dimensional barcode indicating the customer's destination and the customer's identification information on the printed matter, and a server managing the customer's information read by the scanner Receiving two-dimensional barcode data of the exterior body, obtaining identification information of the exterior body, and the printed matter read by the server by a scanner Receiving one-dimensional barcode or two-dimensional barcode data, obtaining the customer identification information, associating and storing the obtained exterior body identification information and the obtained customer identification information; It is the manufacturing method of the enclosure sealing material characterized by including. Thereby, it is possible to identify the customer who accesses the web page by associating the sealed package with the customer without unnecessarily disclosing the customer information. In addition, it is possible to carry out the shipping work of the sealed sealed article in the same work process as before.

  According to the present invention, the two-dimensional barcode printed on the exterior body and the customer identification information printed on the printed matter enclosed in the exterior body can be associated to identify the personal information of the customer who accessed the server. It is possible to provide an encapsulated sealed article or the like.

System configuration diagram showing an example of a customer information acquisition system using a sealed package External view showing an example of an enclosed sealed item Block diagram showing an example of a server The figure which shows an example of 2nd two-dimensional barcode information Diagram showing an example of customer information Flow chart showing an example of a method for producing an encapsulated sealed article Flow chart showing an example of a method for acquiring customer information

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

  FIG. 1 is a system configuration diagram for explaining the overall configuration of an embodiment of the present invention.

  First, the encapsulated material manufacturing system according to the present embodiment includes a first printing device 117, a second printing device 119, a scanner 115, a server 109, and a database 111. The scanner 115 and the server 109 are communicably connected via the network 113.

The first printing device 117 prints the second two-dimensional barcode 105 on the outer side of the exterior body 203 of the encapsulated sealed object 103 and prints a design such as an illustration 207 or a pattern on the inner side of the exterior body 203. . An individual second two-dimensional bar code 105 is printed on the sealed enclosure 103 for the same purpose. The first printing apparatus 117 does not keep a list of customers and is unaware of which customer the encapsulated sealed material 103 is sent to.
The second printing apparatus 119 prints the destination 107 and the first two-dimensional barcode 209 on the printed matter 205 of the encapsulated sealed matter 103. Unlike the first printing apparatus 117, it holds a list of customers and is conscious of which customer the printed matter 205 is sent to.

The scanner 115 reads the first two-dimensional barcode 209 and the second two-dimensional barcode 105. The scanner 115 transmits the read barcode data to the server 109 via the network.
The server 109 acquires the identification information of the exterior body from the transmitted barcode data of the second two-dimensional barcode 105, and the identification information of the customer from the barcode data of the first two-dimensional barcode 209. The acquired exterior body identification information and the acquired customer identification information are associated with each other and stored in the database 111 as customer information.
The database 111 stores customer information, web page data, and the like.

The customer information acquisition system in the present embodiment includes a mobile phone 101, an encapsulated sealed object 103, a server 109, and a database 111. The mobile phone 101 and the server 109 are communicably connected via a network 113.
The imaging device mounted on the mobile phone 101 reads the URL indicated by the second two-dimensional barcode 105 printed on the encapsulated material 103, accesses the server 109 via the network 113, and displays a web page. . The server 109 reads parameters from the accessed URL and acquires customer information of the accessed customer.

  The encapsulated sealed object 103 is composed of an exterior body and a printed matter, and the second two-dimensional barcode 105 is printed on the exterior body, and the destination 107 and the first two-dimensional barcode 209 are printed on the printed matter. Etc. are printed.

Next, the sealed enclosure 103 of the present invention will be described with reference to FIG.
FIG. 2 is an external view showing an example of the sealed enclosure 103 of the present invention.

The encapsulated sealed object 103 includes an exterior body 203 and a printed material 205 encapsulated in the exterior body 203.
The exterior body 203 is made of paper or a plastic film, and an illustration 207 is printed inside the exterior body 203. A pattern or the like may be printed not only on the illustration 207 but also on the entire surface so that the printed matter 205 is not visible from the outside.
A second two-dimensional barcode 105 is printed on the outside of the exterior body 203. A destination window 201 is provided so that the destination 107 printed on the printed matter 205 enclosed therein can be seen on the outside.

The printed material 205 is printed with a destination 107 to which the sealed sealed material 103 is sent, a first two-dimensional barcode 209, and the like.
The destination 107 is the customer's name, address, and the like, and the first two-dimensional barcode 209 indicates a customer identification ID 503 that is identification information for identifying the customer.

FIG. 3 is a block diagram illustrating an example of the server 109.
The server 109 includes a control unit 301, a storage device 303 (hard disk), a media input / output unit 305, a communication control unit 307, an input unit 309 (keyboard, mouse, etc.), a printing unit 311 (printer), a display unit 313 (display), etc. Are connected via a bus 315.

  The control unit 301 includes a CPU, a ROM, a RAM, and the like, and drives and controls each device connected via the bus 315 according to a program stored in the storage device 303 as a large-capacity storage medium.

  The storage device 303 stores a control program for driving and controlling each component, an application program, and the like.

  The media input / output unit 305 is used when the program and information stored in the ROM of the control unit 301 and the storage device 303 are upgraded, and device settings are set.

  The communication control unit 307 is a communication control device, a communication port, and the like, and performs communication control with the mobile phone 101 and the like via the network 113.

The input unit 309 is a keyboard, a mouse, and the like, and performs operation guidance, various processes, and operations displayed on the display unit 313 (display).
The printing unit 311 is a printer and performs print output processing.

Next, the barcode information indicated by the second two-dimensional barcode 105 will be described with reference to FIG.
FIG. 4 is a diagram showing the second two-dimensional barcode information 401.

The second two-dimensional barcode information 401 includes the URL 403 of the web page to be displayed on the mobile phone 101, the medium attribute 405 indicating the attribute of the medium on which the second two-dimensional barcode 105 is printed, and the exterior body 203. An exterior body ID 407 to be identified is configured. A medium attribute 405 indicating the attribute of the medium on which the second two-dimensional barcode 105 is printed, an exterior body ID 407 for identifying the exterior body 203, and the like are added as parameters to the URL 403 of the web page. is there.
URL 403 is information for designating a connection destination of the Internet. The medium attribute 405 is information for identifying the attribute of the encapsulated sealed object 103, and is different for each type of the encapsulated sealed object 103. For example, it is assumed that direct mail A is mailed to Mr. A and direct mail B is mailed to Mr. B. The medium attribute 405 stores identification information indicating direct mail A or direct mail B.
The exterior body ID 407 is a unique ID for each second two-dimensional barcode 105 of the exterior body 203.

Next, customer information stored in the database 111 will be described with reference to FIG.
FIG. 5 is a diagram illustrating an example of the customer information 501.

  The customer information 501 includes a customer identification ID 503, a name 505, an address 507, an exterior body ID 407, an access time 509, and the like.

  The customer identification ID 503 is an ID for identifying a customer. Each customer has a unique ID and is indicated by a first two-dimensional barcode 209. The name 505 is the name of the customer, and the address 507 is the address of the customer.

  The server 109 stores the exterior body ID 407 in the customer information 501 in order to associate the second two-dimensional barcode 105 printed on the exterior body with the first two-dimensional barcode 209 printed on the printed matter. As a result, the first two-dimensional barcode 209 and the second two-dimensional barcode 105 are associated one-to-one.

  The access time 509 is the time when the customer accesses the web page using the mobile phone 101. Since the access time 509 is stored, it is determined that the customer has accessed the web page using the second two-dimensional barcode 105 of the sealed enclosure 103.

  Next, a method for manufacturing the sealed enclosure 103 will be described with reference to FIG. FIG. 6 is a flowchart showing an example of a method for producing a direct mail which is a kind of the encapsulated material 103.

  First, the first printing device 117 prints the second two-dimensional barcode 105 on the outside of the exterior body 203 and prints a pattern such as an illustration 207 or a pattern on the inside of the exterior body 203 (S601).

Subsequently, the second printing device 119 prints the destination 107, that is, the name and address on the printed matter 205 of the direct mail (S603). Further, the second printing device 119 prints the first two-dimensional barcode 209 outside the direct mail address field (S605).
When enclosing the printed matter 205 on which the destination 107 and the first two-dimensional barcode 209 are printed in the exterior body 203 on which the second two-dimensional barcode 105 is printed, the scanner 115 is connected to the second two-dimensional barcode. The barcode 105 is read and the barcode data is transmitted to the server 109 (S607).

  The server 109 acquires the identification information of the exterior body 203, that is, the exterior body ID 407 from the transmitted second barcode data (S609). Further, the scanner 115 reads the first two-dimensional barcode 209 and transmits the barcode data to the server 109 (S611).

  The server 109 acquires customer identification information, that is, customer identification ID 503 from the transmitted first barcode data (S613). The server 109 associates the acquired exterior body ID 407 with the customer identification ID 503 and stores them in the customer information 501 of the database 111 (S615).

Next, a customer information acquisition method will be described with reference to FIG.
FIG. 7 is a flowchart showing a flow of processing for acquiring identification information of a customer who has accessed a web page using the mobile phone 101 by looking at a direct mail.

The imaging device mounted on the mobile phone 101 reads the second two-dimensional barcode 105 printed on the direct mail, and transmits the URL indicated by the second two-dimensional barcode 105 to the server 109.
The server 109 reads the exterior body ID 407 from the transmitted URL (S701). Then, the server 109 acquires identification information of the accessed customer from the customer information 501 stored in the database 111 based on the exterior body ID 407 (S703). At this time, the server 109 stores the access time 509 in the customer information 501.

As described above, according to the embodiment of the present invention, the two-dimensional barcode printed on the exterior body 203 of the encapsulated sealed object 103 and the customer identification information printed on the printed matter 205 encapsulated in the exterior body 203 are provided. It is possible to provide an encapsulated sealed object or the like that can be associated and specify personal information of a user who has accessed the server 109. Further, according to the embodiment of the present invention, the encapsulated sealed article 103 can be manufactured without unnecessarily disclosing information for specifying a customer. This is because all the information for identifying the individual is printed on the printed material, so that it is only necessary to disclose the customer's personal information to workers who are involved in the process of printing the printed material as usual.
In this embodiment, a two-dimensional barcode is printed on the printed matter as the customer identification information. However, since the customer identification information has a small amount of information, a one-dimensional barcode or ID code may be printed. When printing an ID code, a scanner having an OCR (Optical Character Reader) function is used.

  As mentioned above, although preferred embodiment, such as the enclosure sealing material concerning this invention, was described, referring an accompanying drawing, this invention is not limited to this example. It will be apparent to those skilled in the art that various changes or modifications can be conceived within the scope of the technical idea disclosed in the present application, and these naturally belong to the technical scope of the present invention. Understood.

101 ......... Mobile phone 103 ......... Encapsulated sealed material 105 ......... Second two-dimensional barcode 107 ......... Destination 109 ......... Server 111 ......... Database 113 ......... Network 115 ......... Scanner 203 ......... Exterior body 205 ......... Printed material 209 ......... First two-dimensional barcode

Claims (6)

An enclosure and a sealed encapsulant consisting of printed matter,
The exterior body is printed with a two-dimensional barcode indicating the URL of the web page related to the printed matter, to which the identification information of the exterior body is added as a parameter.
The printed matter is printed with a customer destination and customer identification information,
An encapsulated sealed article, wherein the identification information of the exterior body is associated with the identification information of the customer.   2. The sealed package according to claim 1, wherein the exterior body is a transparent plastic film, and a pattern excluding the two-dimensional barcode is printed on the inside, and the two-dimensional barcode is printed on the outside. object.   The sealed package according to claim 1, wherein the customer identification information is a one-dimensional barcode or a two-dimensional barcode.   4. The sealed package according to claim 1, wherein the two-dimensional barcode printed on the exterior body indicates a URL to which an attribute of the sealed package is further added as a parameter. A server for managing customer information for sending an encapsulated sealed material consisting of an outer package and printed matter,
The exterior body is printed with a two-dimensional barcode indicating the URL of the web page related to the printed matter, to which the identification information of the exterior body is added as a parameter, and the printed matter includes the destination of the customer and the identification information of the customer. A one-dimensional barcode or two-dimensional barcode indicating
The server
Means for receiving two-dimensional barcode data of the exterior body read by a scanner and obtaining identification information of the exterior body;
Means for receiving one-dimensional barcode or two-dimensional barcode data of the printed matter read by a scanner and obtaining identification information of the customer;
Means for associating and storing the acquired identification information of the exterior body and the acquired identification information of the customer;
A server comprising: An encapsulated sealed material manufacturing method for manufacturing an encapsulated sealed material composed of an outer package and a printed material,
A first printing apparatus that does not hold a list of customers to whom the sealed sealed material is sent indicates a URL of a web page related to the printed material, in which identification information of the outer package is added as a parameter to the outer package A step of printing a two-dimensional barcode;
A step of printing a one-dimensional bar code or a two-dimensional bar code indicating the customer's destination and the customer's identification information on the printed matter, the second printing apparatus holding the customer's list;
A server for managing customer information, receiving data of a two-dimensional barcode of the exterior body read by a scanner, and acquiring identification information of the exterior body;
The server receives the one-dimensional or two-dimensional barcode data of the printed matter read by the scanner, and acquires the identification information of the customer;
Storing the acquired identification information of the exterior body in association with the acquired identification information of the customer;
The manufacturing method of the enclosure sealing material characterized by including.

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