JP2011059038A - Apparatus, method and program for navigation - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a navigation apparatus, method and program, capable of helping a user to recognize a sponsor of a program serving as an information source for introducing a desired place. <P>SOLUTION: The navigation apparatus 1 for guiding a travel route to a predetermined destination includes a program information acquisition unit 72 for acquiring program information, a program content identifying part 73 for identifying a place broadcast in the program and the sponsor of the program based on the program information acquired by the program information acquisition unit 72, and a function control unit 71 for controlling a predetermined function of the navigation apparatus 1 so that the sponsor identified by the program content identifying part 73 can be recognized when the place identified by the program content identifying part 73 is set as the destination. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to a navigation device, a navigation method, and a navigation program.

  Conventionally, a navigation device that guides a travel route to a predetermined destination is used. Furthermore, in recent years, a system has been proposed in which navigation information such as travel destination information included in digital broadcasting is acquired and navigation display is performed based on the acquired navigation information. In this system, a television terminal receives data related to a travel program broadcast by a broadcaster and travel destination information and displays the data on a display unit. Then, the user downloads the displayed travel destination information to the memory card, and sets the travel destination information from the memory card to the in-vehicle information terminal, so that the destination setting and the travel destination information based on the travel destination information are set. Is displayed.

JP 2004-007651 A

  However, in the above conventional system, although destination setting and display of real-time information of the travel destination are performed on the in-vehicle information terminal based on the travel destination information acquired from the broadcast, information on the sponsor of the broadcasted program, advertisement, etc. Was not done at all in car information terminals. Therefore, despite the fact that travel destination information has been acquired via a broadcasted program, the presence of sponsors that have invested in the program has not been recognized by the information output from the in-vehicle information terminal.

  The present invention has been made in view of the above, and provides a navigation device, a navigation method, and a navigation program capable of allowing a user to recognize a sponsor of a program that is an information source for introducing a desired place to the user. The purpose is to provide.

  In order to solve the above-described problems and achieve the object, the navigation device according to claim 1 is a navigation device for guiding a travel route to a predetermined destination, and program information acquisition means for acquiring program information. And, based on the program information acquired by the program information acquisition means, the program content specifying means for specifying the place broadcast by the program and the sponsor of the program, and the location specified by the program content specifying means are the Control means for controlling a predetermined function in the navigation device so that the sponsor specified by the program content specifying means can be recognized when the destination is set.

  Further, the navigation device according to claim 2 is the navigation device according to claim 1, wherein the program content specifying means is configured to determine the priority of the sponsor of the program based on the program information acquired by the program information acquisition means. The control unit performs the control so that the sponsor can be recognized according to the priority of the sponsor specified by the program content specifying unit.

  Further, the navigation device according to claim 3 is the navigation device according to claim 1 or 2, wherein the control means sets a facility related to the sponsor specified by the program content specifying means as a facility other than the facility related to the sponsor. Controls to display in different ways.

  Further, the navigation device according to claim 4 is the navigation device according to claim 3, wherein the control means is configured to exclusively display the facility related to the sponsor specified by the program content specifying means on a map. Take control.

  Further, the navigation device according to claim 5 is the navigation device according to claim 3, wherein the control means differentiates a facility related to a sponsor specified by the program content specifying means from other facilities on a map. Control for displaying in the manner described above is performed.

  A navigation device according to a sixth aspect of the present invention is the navigation device according to any one of the third to fifth aspects, further comprising search means for searching for a plurality of facilities, wherein the control means is searched by the search means. When a plurality of facilities are displayed as a list, control is performed to exclusively display the facilities related to the sponsor specified by the program content specifying means in the list.

  The navigation device according to claim 7 is the navigation device according to any one of claims 3 to 5, further comprising search means for searching for a plurality of facilities, wherein the control means is searched by the search means. In the case of displaying a list of the plurality of facilities, control is performed to display the facilities related to the sponsor specified by the program content specifying means in a manner that is differentiated from other facilities.

  Further, the navigation device according to claim 8 is the navigation device according to any one of claims 1 to 7, wherein the control means advertises and displays information related to the sponsor specified by the program content specifying means. Control for.

  Further, the navigation device according to claim 9 is the navigation device according to claim 8, wherein the program content specifying means is configured so that the priority of the sponsor of the program is based on the program information acquired by the program information acquisition means. The control means performs control for advertising and displaying information related to the sponsor at one or more timings according to the priority of the sponsor specified by the program content specifying means.

  The navigation device according to claim 10 is the navigation device according to claim 9, wherein the timing is during a search for a travel route to the destination, during guidance of the travel route, or to the destination. Included in at least one after arrival.

  The navigation method according to claim 11 is a navigation method for guiding a travel route to a predetermined destination, the program information acquiring step for acquiring program information, and the program acquired in the program information acquiring step. A program content specifying step for specifying a place broadcasted in a program and a sponsor of the program based on the information, and a location specified in the program content specifying step is set as the destination, And a control step of controlling a predetermined function in the device that executes the navigation method so that the sponsor specified in the content specifying step can be recognized.

  A navigation program according to a twelfth aspect causes a computer to execute the method according to the eleventh aspect.

  According to the navigation device according to claim 1, the navigation method according to claim 11, and the navigation program according to claim 12, when the place specified by the program content specifying means is set as the destination Since the predetermined function in the navigation device is controlled so that the sponsor specified by the program content specifying means can be recognized, it has become an information source for introducing the location that has been set as the destination to the user The sponsor of the program can be recognized by the user. As a result, sponsors can expect to improve their name recognition and profits by investing in programs, and broadcasters can expect to gain more sponsors. Both sponsors and broadcasters An attractive business model can be provided.

  According to the navigation device of the second aspect, control is performed so that the sponsor can be recognized according to the priority of the sponsor specified by the program content specifying means. Control according to the priority set based on this can be performed, control more advantageous for the sponsor set with high priority can be performed, and the sponsor can be reliably recognized.

  According to the navigation device of the third aspect, since the control for displaying the facility related to the sponsor in a mode different from the facility other than the facility related to the sponsor is performed, the store, restaurant, leisure facility, etc. managed by the sponsor When there are two or more facilities, the facility can be appealed to the user, control advantageous to the sponsor can be performed, and the sponsor can be surely recognized.

  According to the navigation device of the fourth aspect, since the control for displaying the sponsor-related facility exclusively on the map is performed, the sponsor-related facility can be displayed with special preferential treatment on the map. The sponsor can be made recognizable.

  According to the navigation device of the fifth aspect, since the control for displaying the facility related to the sponsor in a manner differentiated from other facilities on the map is performed, the facility related to the sponsor is preferentially displayed on the map. Therefore, the sponsor can be reliably recognized.

  According to the navigation device of the sixth aspect, when a plurality of facilities searched by the search means are displayed as a list, control for exclusively displaying the facilities related to the sponsor in the list is performed. It can be displayed with special preferential treatment on the list, and the sponsor can be recognized more reliably.

  According to the navigation device of the seventh aspect, when a plurality of facilities searched by the search means are displayed in a list, control for displaying the facilities related to the sponsor on the list in a manner differentiated from other facilities is performed. Therefore, it is possible to preferentially display the facility related to the sponsor on the list, and it is possible to reliably recognize the sponsor.

  According to the navigation device of the eighth aspect, since the control for displaying the sponsor-related information in an advertisement is performed, the sponsor can be reliably recognized by the advertisement display.

  According to the navigation device of the ninth aspect, since the control for displaying the information related to the sponsor at one or more timings according to the priority of the sponsor specified by the program content specifying means is performed, the sponsor Can be controlled to display advertisements according to the priority set based on the investment amount, etc., and display advertisements at a more advantageous timing for sponsors with high priority, and more reliably The sponsor can be made recognizable.

  According to the navigation device of the tenth aspect, the timing for performing the advertisement display is included in at least one of the search for the travel route to the destination, the guidance of the travel route, or the arrival at the destination. Therefore, advertisement display can be performed at a timing suitable for enabling the user to recognize the sponsor. For example, it is possible to appeal the sponsor by effectively utilizing the waiting time for the route search by displaying the information about the sponsor at the timing during the route search. In addition, by performing the advertisement display of the number of times according to the priority of the sponsor during the guidance, for example, as the sponsor's investment amount increases, the number of advertisement display of the sponsor can be increased, and the sponsor can be strongly appealed. It becomes possible. In addition, by displaying information about sponsors at the timing after arrival at the destination, it is possible to appeal the sponsor of the program that became the information source of the POI that the user actually visited. Sponsors who contributed to high-value programs can be more strongly appealed.

1 is a block diagram illustrating a navigation device according to a first embodiment. It is the table | surface which illustrated the information stored in POIDB. It is the table | surface which illustrated the information stored in the control table. It is a flowchart of POI information processing. It is a flowchart of a function control process. It is a flowchart of the function control process following FIG. FIG. 7A is a diagram illustrating an advertisement display of information related to a sponsor, FIG. 7A is a diagram illustrating an advertisement display during route search, and FIG. 7B is a diagram illustrating an advertisement display during guidance. It is the figure which illustrated the display on the map of POI regarding a sponsor. FIG. 9A is a diagram exemplifying display on a list of POIs related to sponsors, and FIG. 9A is a diagram in which POIs related to sponsors are displayed in a list of search results so as to be higher than other POIs, FIG. FIG. 10 is a diagram in which only POIs related to sponsors are displayed in a list of search results. It is the table | surface which illustrated the information stored in POIDB. It is the table | surface which illustrated the information stored in the control table. It is a flowchart of POI information processing.

  Hereinafter, embodiments of a navigation device, a navigation method, and a navigation program according to the present invention will be described in detail with reference to the drawings. However, the present invention is not limited by these embodiments.

[Embodiment 1]
First, the first embodiment will be described. In the first embodiment, the control content set for each sponsor of the program is a form for performing control for displaying information related to the sponsor in a manner different from other information. In the following description, a case where the navigation device is mounted on a vehicle will be described as an example.

(Constitution)
First, the configuration of the navigation device according to the first embodiment will be described. FIG. 1 is a block diagram illustrating a navigation device according to the first embodiment. The navigation device 1 includes an operation unit 10, a current position detection processing unit 20, a program reception unit 30, a communication unit 40, a speaker 50, a display 60, a control unit 70, and a data recording unit 80.

(Configuration-operation unit)
The operation unit 10 is an operation unit that receives an operation input by a user. The specific configuration of the operation unit 10 is arbitrary. For example, a remote operation unit such as a touch panel, a push button, or a remote controller provided on the front surface of the display 60, or a voice recognition unit such as a microphone that receives voice input is used. Thus, the operation unit 10 can be configured.

(Configuration-Current position detection processing unit)
The current position detection processing unit 20 is current position detection means for detecting the current position of the vehicle to which the navigation device 1 is attached. Specifically, the current position detection processing unit 20 includes at least one of a GPS, a geomagnetic sensor, a distance sensor, and a gyro sensor (all of which are not shown), and determines the current vehicle position (coordinates), direction, and the like. Detection is performed by a known method.

(Configuration-Program receiver)
The program receiving unit 30 is a program receiving unit that receives a program. Here, the “program” includes a TV program and a radio program, but is not limited to these and includes a program in an arbitrary broadcast form. The “program” includes a program broadcast from a broadcasting station (hereinafter “primary program”) and a program (hereinafter “secondary program”) output from a device that relays, records, and reproduces the primary program. In the first embodiment, the program receiving unit 30 is configured as a broadcast receiving unit having an antenna and a tuner for acquiring a primary program, but for receiving a secondary program from an external device. It may be configured as an interface.

  Information relating to this “program” is referred to herein as “program information”. This program information includes “program body information” and “program accompanying information”. “Program main body information” is information constituting the main body of the program. For example, when the program is a TV program, audio information and video information constituting the TV program are applicable, and the program is a radio program. In some cases, the audio information constituting the radio program corresponds. The “program accompanying information” is information accompanying the program. For example, when the program is a digital TV program by digital terrestrial broadcasting or BS digital broadcasting, character information for performing character data broadcasting or the like. In addition, PSI (Program Specific Information) and SI (Service Information) inserted as a packet in a digital signal, or information (meta information) distributed accompanying program broadcast corresponds. The SI includes, for example, an EIT (Event Information Table) that can be original data for creating an electronic program guide (EPG). Here, as the program accompanying information, for example, “program name”, “broadcast station name (here, information for specifying the broadcast station of the program)”, “sponsor”, and “rank” (here, the sponsor's information) Information for specifying the priority) ”and the like. The “program-associated information” includes control information for specifying the control content of a predetermined function in the navigation device 1 so that the sponsor can be recognized. Alternatively, it may be received separately by the communication unit 40. The contents of the information included in the control information will be described later. For example, the contents are set by the sponsor itself or the program producer, and transmitted by being included in the program accompanying information.

(Configuration-Communication Department)
The communication unit 40 is a communication unit for communicating various types of information with an external communication device (for example, a known computer, a mobile communication terminal, or a general center that controls a car navigation service). The wireless communication device can be used.

(Configuration-Speaker)
The speaker 50 is an output unit that outputs various sounds based on the control of the control unit 70. The specific form of the sound output from the speaker 50 is arbitrary, and it is possible to output a synthesized sound generated as necessary and a sound recorded in advance.

(Configuration-Display)
The display 60 is a display unit that displays various images based on the control of the control unit 70. The specific configuration of the display 60 is arbitrary, and a known flat panel display such as a liquid crystal display or an organic EL display can be used.

(Configuration-control unit)
The control unit 70 is a control unit that controls the navigation apparatus 1. Specifically, the control unit 70 is a CPU, various programs that are interpreted and executed on the CPU (a basic control program such as an OS, and a specific function that is activated on the OS. And an internal memory such as a RAM for storing the program and various data. In particular, the navigation program according to Embodiment 1 is installed in the navigation device 1 via an arbitrary recording medium or the network 2, thereby substantially configuring each unit of the control unit 70.

  The control unit 70 includes a function control unit 71, a program information acquisition unit 72, a program content identification unit 73, and a search unit 74 in terms of functional concept. The function control unit 71 is a control unit that controls a predetermined function in the navigation device 1. Examples of the “predetermined function” in the navigation device 1 include a display function for displaying a map, facility information, and the like on the display 60, a search function for searching for a desired facility, and an advertisement display for displaying information related to the sponsor of the program. A function or a search function for searching for a travel route to a destination is included. The program information acquisition unit 72 is program information acquisition means for acquiring program information. Based on the program information acquired by the program information acquiring unit 72, the program content specifying unit 73 is a place broadcasted by the program (hereinafter, the place is referred to as “POI” (Point Of Interest) as necessary). This is program content specifying means for specifying the sponsor of the program. Here, POI is not only a “point” indicating the location of various shops and facilities, but also a “region (for example, a range at a municipal level or an area specified by a concept other than an administrative division”. (For example, the Yamanote district, the downtown district, etc.). ”The search unit 74 is a search means for searching for a plurality of facilities. Processing executed by each component of these control units 70 Details will be described later.

(Configuration-Data recording part)
The data recording unit 80 is a recording unit that records a program and various data necessary for the operation of the navigation device 1, and is configured using, for example, a hard disk (not shown) as an external recording device. However, any other recording medium including a magnetic recording medium such as a magnetic disk or an optical recording medium such as a DVD or a Blu-ray disk can be used instead of or together with the hard disk.

  The data recording unit 80 includes a map information database (hereinafter referred to as “DB”) 81, a POIDB 82, and a control table 83.

  The map information DB 81 is map information storage means for storing map information. “Map information” includes, for example, link data (link number, connection node number, road coordinates, road type, number of lanes, travel restrictions, etc.), node data (node number, coordinates), feature data (signals, road signs, guardrails) , Buildings, etc.), home, parking lots, convenience stores, gas stations, restaurants, leisure facilities, and other facility data (location of each facility, type of each facility, and icon drawing information indicating each facility) (Including information associated with each other), terrain data, map display data for displaying a map on the display 60, and the like.

  The POIDB 82 is POI information storage means for storing information related to the POI broadcast in the program. FIG. 2 is a table illustrating information stored in the POIDB 82. As shown in FIG. 2, the POIDB 82 includes information corresponding to the items “POI name”, “position coordinates”, “program name”, “broadcast station name”, “acquisition date / time”, “sponsor”, and “rank”. Stored in association with each other. The information stored corresponding to the item “POI name” is information indicating the name of the POI (for example, the name of the facility when the POI is a specific facility). Information stored corresponding to the item “position coordinates” is coordinate information for specifying the position of the POI. The information stored corresponding to the item “program name” is information indicating the name of the program. The information stored corresponding to the item “broadcast station name” is information indicating the broadcast station of the program. The information stored corresponding to the item “acquisition date and time” is the date and time when information related to each POI is acquired. The information stored corresponding to the item “sponsor” is information indicating the sponsor of the program. When there are a plurality of sponsors in the program, information indicating each sponsor is stored. The information stored corresponding to the item “rank” is information indicating the priority of the sponsor. In the example of FIG. 2, the priority of the rank “A” is the highest, and the priority is lower in the order of “B” and “C”.

  The control table 83 is a control information storage unit that stores control information for specifying control contents that allow the sponsor to be recognized. FIG. 3 is a table illustrating information stored in the control table 83. As shown in FIG. 3, the control table 83 corresponds to items “sponsor”, “program name”, “acquisition date / time”, “rank”, “map display”, “list display”, and “advertisement display”. Information is stored in association with each other. Among these, the information corresponding to the items “sponsor”, “program name”, “acquisition date / time”, and “rank” is the same as the information stored in the POIDB 82 corresponding to the item of the same name, so that the description will be given. Omitted. The information stored corresponding to the item “map display” is information for specifying the control function of the display function when displaying the information on the sponsor on the map, for example, for displaying the information on the sponsor exclusively. "Exclusive" indicating control, "Differentiation" indicating control for displaying information related to sponsors in a manner differentiated from other information, or "Normal" indicating control for displaying information related to sponsors in a normal manner "Is stored. The information stored in correspondence with the item “list display” is information for specifying the control function of the search function when displaying information related to the sponsor searched by the search unit 74 in the case of the item “map display”. Similarly, for example, “monopoly”, “differentiation”, or “normal” is stored. The information stored corresponding to the item “advertisement display” is information for specifying the control content of the advertisement display function when information related to the sponsor is displayed in an advertisement. In the example of FIG. 3, “Yes” or “No” is specified to specify the timing of the advertisement display corresponding to each of the sub-items “Route Searching”, “Guiding”, and “On Arrival”, or Information indicating the upper limit number of times for performing advertisement display ("5 times", "3 times", "5 times" in FIG. 3) is stored. The timing at which these pieces of information are stored in the control table 83 is arbitrary. For example, in POI information processing to be described later, the information is received from the program incidental information received by the program receiving unit 30 or the communication unit 40 and acquired by the program information acquiring unit 72. And stored in the control table 83. In addition, for example, the sponsor itself or the program producer can freely set the contents of the specific control contents corresponding to the sponsor rank, and can be included in the program accompanying information and transmitted.

(processing)
Next, processing executed by the navigation device 1 configured as described above will be described. This process is roughly divided into POI information processing and function control processing. It should be noted that the control unit 70 of the navigation device 1 performs control that is not specified.

(Processing-POI information processing)
First, POI information processing will be described. FIG. 4 is a flowchart of POI information processing (in the following description of each process, step is abbreviated as “S”). This POI information processing is processing for acquiring information to be stored in the POIDB 82 and the control table 83 and storing it in the POIDB 82 and the control table 83, and is repeatedly activated at a predetermined cycle.

  When the POI information processing is activated, the program information acquisition unit 72 acquires the program incidental information of the program received by the program receiving unit 30, and whether the program incidental information includes POI information and sponsor information. Is determined (SA1). As a result, when the information regarding the POI and the information regarding the sponsor are not included (SA1, No), it is determined that the program is not subject to the function control, and the POI information processing is terminated.

  On the other hand, when the information associated with the POI and the information regarding the sponsor are included in the program incidental information (SA1, Yes), the program content specifying unit 73 is broadcast in the program from the program incidental information acquired by the program information acquisition unit 72. The name of the POI and the position coordinates of the POI are acquired (SA2). For each of these pieces of information, for example, image analysis for video information included in program main body information, voice analysis for audio information included in program main body information, character recognition and language for program accompanying information, etc. The program content specifying unit 73 may specify by analysis or the like. That is, if the video information includes a specific facility name more than a predetermined number of times, or if the program name included in the program accompanying information includes at least one specific facility name, It is specified as the name of the POI related to the program. Also, when the video information includes a specific position (address) more than a predetermined number of times, or when the “program name” included in the program accompanying information includes the specific position (address) even once The position (address) is specified as the position of the POI related to the program. Alternatively, when the program accompanying information includes POI coordinates, the coordinates may be specified as the POI position. Here, when different positions are specified for the same POI, a plurality of POIs having the same name but different positions may exist and may be specified as separate POIs. Alternatively, when the same position is specified for different POIs, POIs at the same position may be referred to by different names and may be specified as the same POI.

  Subsequently, the program content specifying unit 73 acquires “program name” and “broadcasting station name” for each POI name specified in SA2 (SA3). Each of these pieces of information is the program incidental information of the program for which the POI name has been acquired, and can be acquired from the program incidental information acquired by the program information acquisition unit 72 in SA1. When acquiring these pieces of information, the program main body information and the program accompanying information may be acquired by performing various types of analysis similar to the processing by the program content specifying unit 73 described above.

  Subsequently, the program content specifying unit 73 acquires “sponsor” and “rank” for each POI name specified in SA2 (SA4). These pieces of information can also be acquired from the program incidental information of the program for which the POI name has been acquired and acquired by the program information acquisition unit 72 in SA1.

  Thereafter, the program content identification unit 73 stores the information acquired in SA2 to SA4 and the date and time when these information is acquired in the POIDB 82 using the POI name specified in SA2 as a key (SA5).

  Next, the program content specifying unit 73 acquires control information for each sponsor specified in SA4 (SA6). In the first embodiment, control information including “sponsor”, “program name”, “rank”, “map display”, “list display”, and “advertisement display” is acquired as control information. The control information can be acquired from the program incidental information received by the program receiving unit 30 or the communication unit 40 and acquired by the program information acquiring unit 72.

  Thereafter, the program content specifying unit 73 stores the control information acquired in SA6 in association with the control information acquired in SA6 and the date and time when the information is acquired in the control table 83 using the sponsor specified in SA4 as a key (SA7), and ends the POI information processing. .

(Processing-Function control processing)
Next, the function control process will be described. 5 and 6 are flowcharts of the function control process. This function control process is activated when, for example, a route guidance destination is set in the navigation device 1.

  When the function control process is activated, the function control unit 71 determines whether or not the POI corresponding to the set destination is stored in the POIDB 82 (SB1). As a result, when the POI corresponding to the destination is not stored in the POIDB 82 (SB1, No), it is assumed that it is not necessary to perform the function control, and the function control unit 71 ends the function control process.

  On the other hand, when the POI corresponding to the destination is stored in the POIDB 82 (SB1, Yes), that is, when the POI specified by the program content specifying unit 73 in SA2 of POI information processing is set as the destination, The function control unit 71 identifies the program name, sponsor, and rank associated with the destination POI with reference to the POIDB 82 (SB2). For example, when “Japanese food OO” is set as the destination, the program name associated with the “Japanese food OO” in the POIDB 82 in FIG. 3 is “PS”, the sponsor is “Circle J”, and “Honde”. And “Yoshida family” are specified. Furthermore, “A” is specified as the rank for the sponsor “Circle J”, “B” is specified as the rank for the sponsor “Honde”, and “C” is specified as the rank for the sponsor “Yoshida family”.

  Returning to FIG. 5, based on the program name, sponsor, and rank specified in SB2, as a control content when performing function control so that the sponsor specified in SB2 can be recognized, information display function and search function regarding sponsor , And control contents of the advertisement display function are specified for each sponsor (SB3). For example, when the program name “PS”, the sponsor “Circle J”, and the rank “A” associated with the destination “Japanese food OO” are identified in POIDB 82 in FIG. 2 in SB2, the control table 83 in FIG. According to the control content corresponding to the identified sponsor “Circle J”, program name “PS”, and rank “A”, the map display is “Exclusive”, the list display is “Exclusive”, the route search is in progress, and the arrival It is specified that the advertisement display at that time is “Yes” and the upper limit number of advertisement displays during guidance is “5 times”.

  Returning to FIG. 5, the function control unit 71 determines whether or not the navigation device 1 is searching for a route to the destination (SB4). As a result, when the route to the destination is being searched (SB4, Yes), the function control unit 71 displays the advertisement display during the route search in the control content specified in SB3 for each sponsor specified in SB2. Is determined (SB5). In the example of FIGS. 2 and 3 described above, it is determined that the advertisement display during route search is “present” in the control content specified in SB3 for the sponsor “circle J” specified in SB2.

  Returning to FIG. 5, if the advertisement display during route search is “Yes” as a result of the determination in SB 5, control is performed to display information related to the sponsor on the route search screen (SB 6). FIG. 7 is a diagram illustrating an advertisement display of information related to a sponsor, FIG. 7 (a) is a diagram illustrating an advertisement display during route search, and FIG. 7 (b) is a diagram illustrating an advertisement display during guidance. . As shown in FIG. 7A, for example, advertisement information (for example, campaign information) related to the sponsor is displayed on the route search screen. As described above, by displaying the information related to the sponsor at the timing during the route search, it is possible to effectively utilize the waiting time for the route search to appeal the sponsor.

  Returning to FIG. 5, when the route to the destination is not being searched in SB4 (SB4, No), the advertisement display during the route search is “None” in SB5 (SB5, No), or after the processing of SB6 The function control unit 71 determines whether the navigation device 1 is guiding the route to the destination (SB7). As a result, when the route to the destination is being guided (SB7, Yes), the function control unit 71 sets the upper limit number of times for the advertisement display during guidance in the control content specified in SB3 for each sponsor specified in SB2. It is determined whether or not it is set (whether or not an advertisement is displayed) (SB8). As a result, in the example of FIG. 2 and FIG. 3 described above, when the sponsor “Circle J” specified in SB2 has the control content specified in SB3, the upper limit number of times “5 times” is set for the advertisement display during guidance. Determined.

  Returning to FIG. 5, as a result of the determination of SB8, when the upper limit number is set for the advertisement display during guidance (SB8, Yes), the function control unit 71 indicates that the advertisement display during guidance has been performed the upper limit number of times. It is determined whether or not the completion flag is OFF and it is time to display the advertisement (SB9). Here, it is assumed that the completion flag is stored in, for example, a RAM (not shown). In addition, the criterion for determining whether or not to display the advertisement is arbitrary. For example, the advertisement is displayed when a predetermined time has elapsed since the previous advertisement display during guidance or when the vehicle is stopped. It is determined that it is timing. In particular, by displaying the advertisement at the timing when the vehicle is stopped, the sponsor can be more surely appealed to the driver in a safe situation.

  As a result, when the completion flag is OFF and it is time to display advertisement (SB9, Yes), the function control unit 71 performs control for displaying information related to the sponsor on the guidance screen (SB10). As shown in FIG. 7B, for example, on a route guidance screen, advertisement information (for example, campaign information) related to a sponsor is displayed in text, or advertisement information is displayed as an image of an airship. In addition, a fictitious advertising billboard or the like that matches the background image displayed on the screen is appropriately displayed on the route guidance screen, and the advertising information related to the sponsor is displayed in the advertising billboard. Good. In this way, by displaying the number of advertisements according to the sponsor's priority, for example, the greater the sponsor's investment amount, the more the sponsor's advertisement display frequency can be increased, and the sponsor can be strongly appealed. It becomes.

  After the advertisement display is performed at SB10 in FIG. 5, the process proceeds to FIG. 6, and the function control unit 71 adds one counter indicating the number of advertisement display during guidance (SB11), and the value of the counter after the addition It is determined whether or not the upper limit number of advertisement displays being guided has been reached (SB12). As a result, when the value of the counter after the addition reaches the upper limit number of advertisement displays being guided (SB12, Yes), the function control unit 71 sets the completion flag to ON (SB13). In the example of FIG. 2 and FIG. 3 described above, the upper limit “5 times” is set for the advertisement display during guidance in the control content specified in SB3 for the sponsor “Circle J” specified in SB2. When the value of the subsequent counter reaches 5 times, the completion flag is turned on and stored in the RAM (not shown).

  When it is determined in SB8 in FIG. 5 that the upper limit number of times is not set for the advertisement display during guidance (SB8, No), when it is determined in SB9 that the completion flag is ON or it is not the timing for performing the advertisement display (SB9) , No), when it is determined in SB12 that the counter value has not reached the upper limit number of advertisement displays being guided (SB12, No), or after the processing of SB13, the function control unit 71 displays SB2 on the map. It is determined whether there is a POI relating to the identified sponsor (SB14). As a result, when the POI related to the sponsor exists (SB14, Yes), the function control unit 71 performs control for displaying the POI related to the sponsor on the map based on the control content specified in SB3 (SB15). In the example of FIGS. 2 and 3 described above, the map display is set to “exclusive” in the control content specified in SB3 for the sponsor “Circle J” specified in SB2. Control is performed so that only the POI of the sponsor “Circle J” is displayed on the map. In addition, when the map display is set to “differentiated”, control is performed such that the POI related to the sponsor is differentiated from other POIs on the map, for example, the size of the icon indicating the POI is enlarged. I do. If the sponsor's POI for which the control content is set to “exclusive” and the sponsor's POI for which “differentiation” is set coexist in the map display, “differentiation” is set. By controlling so that the sponsor's POI is toned down, the sponsor's POI set to “exclusive” is highlighted. FIG. 8 is a diagram exemplifying the display on the map of the POI related to the sponsor. In the example of FIG. 8, the display of the POI related to the sponsor “S” is enlarged and displayed as compared with the other POI “F” and “N”, so that the POI related to the sponsor “S” is displayed from the other POI. Control is done to differentiate.

  Returning to FIG. 6, when it is determined in SB 14 that there is no POI related to the sponsor specified in SB 2 on the map (SB 14, No), or after performing the process of SB 15, the function control unit 71 performs a search unit in the navigation device 1. It is determined whether or not a peripheral search has been executed by 74 (SB16). As a result, when it is determined that the peripheral search has been executed by the search unit 74 (SB16, Yes), the function control unit 71 determines the POI related to the sponsor searched by the search unit 74 based on the control content specified in SB3. Control for displaying in the list is performed (SB17). In the example of FIG. 2 and FIG. 3 described above, the list display is set to “exclusive” in the control content specified in SB3 for the sponsor “Circle J” specified in SB2. Control is performed so that only the POI of the sponsor “Circle J” is displayed in the list of search results. Further, when the list display is set to “differentiated”, the POI related to the sponsor is differentiated from other POIs on the map, for example, a predetermined number of top search results (for example, top 10). By displaying, control is performed so as to be higher than other POIs. If the sponsor's POI for which the control content is set to “exclusive” and the sponsor's POI for which “differentiation” is set to coexist in the search result, “exclusive” is set. Control the sponsor's POI so that it is displayed higher than the sponsor's POI that is set as “differentiated” (for example, the top 10 sponsor POIs that are set as “exclusive” ”Is displayed as the next 10 POIs of sponsors set to“). FIG. 9 is a diagram exemplifying display on a list of POIs related to sponsors, and FIG. 9A is a diagram in which POIs related to sponsors are displayed in a list of search results so as to be higher than other POIs. (B) is a diagram in which only the POI related to the sponsor is displayed in the search result list. In the example of FIG. 9A, the POI related to the sponsor “S Eleven” is displayed in the search result list so as to be higher than other POIs. In the example of FIG. 9B, only the POI related to the sponsor “S-Eleven” is displayed in the search result list.

  If it is determined in SB7 of FIG. 5 that the navigation device 1 is not guiding the route to the destination (SB7, No), the search unit 74 in the navigation device 1 in FIG. When the determination is made (SB16, No) or after the processing of SB17, the function control unit 71 determines whether a new destination has been set (SB18). As a result, when it is determined that a new destination has been set (SB18, Yes), the function control unit 71 returns to SB1 and determines whether or not the POI corresponding to the newly set destination is stored in the POIDB 82. Determine (SB1).

  On the other hand, when it is determined that a new destination is not set (SB18, No), the function control unit 71 determines whether the vehicle has arrived at the destination via the navigation device 1 (SB19). As a result, when the vehicle has not arrived at the destination (SB19, No), the function control unit 71 returns to SB4 and determines whether or not the navigation device 1 is searching for a route to the destination (SB4).

  On the other hand, when the vehicle arrives at the destination (SB19, Yes), the function control unit 71 determines whether or not the advertisement display at the time of arrival is “Yes” in the control content specified in SB3 for each sponsor specified in SB2. Determine (SB20). In the example of FIGS. 2 and 3 described above, it is determined that the advertisement display at the time of arrival is “present” in the control content specified in SB3 for the sponsor “circle J” specified in SB2.

  Returning to FIG. 6, if the result of the determination at SB20 is “Yes” at the time of arrival (Yes at SB20), control for displaying information about the sponsor on the screen at the time of arrival is performed (SB21). Then, the function control process is terminated. Further, when the advertisement display upon arrival is “None” (SB20, No), the function control unit 71 ends the function control process. In this way, by displaying the information about the sponsor at the timing after arrival at the destination, it is possible to appeal the sponsor of the program that is the information source of the POI that the user actually visited. The sponsor who contributed to the high-value program as a source can be more strongly appealed.

(effect)
As described above, according to the first embodiment, when the POI specified by the program content specifying unit 73 is set as the destination, the sponsor specified by the program content specifying unit 73 can be recognized. Since predetermined functions in the navigation device 1 are controlled, it is possible to make the user recognize the sponsor of the program that has become an information source for introducing the POI that has been set as the destination to the user. As a result, sponsors can expect to increase their name recognition and the associated profits by investing in programs, and broadcasters can expect to gain more sponsors. Both sponsors and broadcasters An attractive business model can be provided.

  In addition, control is performed to display the facility related to the sponsor in a different manner from the facility other than the facility related to the sponsor. Therefore, if there is a store, restaurant, leisure facility, etc. operated by the sponsor, the facility is It is possible to appeal to the user, control advantageous to the sponsor can be performed, and the sponsor can be surely recognized.

  In addition, since the control related to displaying the sponsor-related facilities exclusively on the map is performed, the facilities related to the sponsor can be displayed with special preferential treatment on the map, and the sponsor can be recognized more reliably. .

  In addition, because it controls to display facilities related to sponsors in a manner that differentiates them from other facilities on the map, facilities related to sponsors can be preferentially displayed on the map, and the sponsors can be recognized reliably. can do.

  In addition, when a plurality of facilities searched by the search unit 74 are displayed in a list, the facility related to the sponsor is controlled to be exclusively displayed in the list, so that the facility related to the sponsor is displayed with special preferential treatment on the list. Therefore, the sponsor can be recognized more reliably.

  In addition, when a plurality of facilities searched by the search unit 74 are displayed in a list, control for displaying the facilities related to the sponsor on the list in a manner differentiated from other facilities is performed, so the facilities related to the sponsor are displayed on the list. The preferential treatment can be displayed and the sponsor can be surely recognized.

  In addition, since the control for displaying advertisement related information is performed, the sponsor can be reliably recognized by the advertisement display.

  In particular, since control is performed for advertising and displaying information related to the sponsor at one or more timings according to the priority of the sponsor specified by the program content specifying unit 73, it is set based on the sponsor's investment amount, etc. It is possible to control to display advertisements according to priority, and to display advertisements at a more advantageous timing for sponsors set with high priority so that the sponsors can be recognized more reliably. .

  In addition, since the timing for displaying the advertisement is included in at least one of the search for the travel route to the destination, guidance of the travel route, or after arrival at the destination, the user can recognize the sponsor. Therefore, it is possible to display advertisements at a timing suitable for the purpose. For example, it is possible to appeal the sponsor by effectively utilizing the waiting time for the route search by displaying the information about the sponsor at the timing during the route search. In addition, by performing the advertisement display of the number of times according to the priority of the sponsor during the guidance, for example, as the sponsor's investment amount increases, the number of advertisement display of the sponsor can be increased, and the sponsor can be strongly appealed. It becomes possible. In addition, by displaying information about sponsors at the timing after arrival at the destination, it is possible to appeal the sponsor of the program that became the information source of the POI that the user actually visited. Sponsors who contributed to high-value programs can be more strongly appealed.

[Embodiment 2]
Next, a second embodiment will be described. In the second embodiment, control for displaying information related to a sponsor with control contents set according to the rank of the sponsor of the program is performed. The configuration of the second embodiment is substantially the same as the configuration of the first embodiment, unless otherwise specified. The same configuration as that of the first embodiment is used in the first embodiment. The same reference numerals and / or names as those used are attached as necessary, and description thereof is omitted.

(Configuration-Data recording part)
First, the data recording unit 80 of the navigation device 1 according to the second embodiment will be described. FIG. 10 is a table illustrating information stored in the POIDB 82 according to the second embodiment. As shown in FIG. 10, the POIDB 82 according to the second embodiment corresponds to the new items “genre” and “special display icon” in addition to the items in the POIDB 82 according to the first embodiment shown in FIG. This information is also stored in association with information corresponding to other items. The information stored corresponding to the item “genre” is information indicating the genre of the sponsor. The information stored corresponding to the item “special display icon” is an icon used when displaying the POI of the corresponding sponsor on the map, and is an icon different from the standard icon that is normally used (for example, This is information indicating the presence / absence of an icon made up of a huge mark compared to a standard icon, an icon with a symbol added according to the season, or the like. The image data of the special display icon can be recorded in, for example, the data recording unit 80.

  FIG. 11 is a table illustrating information stored in the control table 83 according to the second embodiment. As shown in FIG. 11, the control table 83 according to the second embodiment stores information corresponding to the items “rank”, “map display”, “list display”, and “advertisement display” in association with each other. ing. Among these, the information corresponding to the item “rank” is the same as the information stored corresponding to the item “rank” in the POIDB 82, and corresponds to the items “map display”, “list display”, and “advertisement display”. The information is the same as that of the control table 83 according to the first embodiment illustrated in FIG. The timing at which these pieces of information are stored in the control table 83 is arbitrary. For example, the information is input in advance via the communication unit 40 or the operation unit 10 and stored in the control table 83. By referring to this control table 83, the control content corresponding to the rank set for each sponsor can be uniquely specified.

(Processing-POI information processing)
Next, POI information processing executed by the navigation device 1 according to the second embodiment will be described. FIG. 12 is a flowchart of POI information processing. SC1 to SC3 are the same as SA1 to SA3 in FIG. 4, and SC5 is the same as SA5 in FIG.

  After acquiring “program name” and “broadcaster name” in SC3 (SC3), the program content specifying unit 73 acquires “sponsor”, “genre”, and “rank” for each POI name specified in SC2. (SC4). Each of these pieces of information is program accompanying information of the program for which the POI name is acquired, and can be acquired from the program accompanying information acquired by the program information acquiring unit 72 in SC1.

(Processing-Function control processing)
Next, a function control process executed by the navigation device 1 according to the second embodiment will be described. Note that each step of the function control process according to the second embodiment is the same as the function control process according to the first embodiment except for the contents of the processes SB2, SB3, SB15, and SB17 in FIG. The illustration and description of are omitted.

  When the POI corresponding to the destination is stored in the POIDB 82 in SB1 of FIG. 5 (SB1, Yes), the function control unit 71 displays the sponsor, genre, rank, and special display icon associated with the POI of the destination. Is identified with reference to POIDB 82 (SB2). For example, when “Japanese food OO” is set as the destination, “Circle J”, “Honde”, and “Yoshida family” are selected as sponsors associated with the “Japanese food XX” in POIDB 82 in FIG. Identify. Further, for the sponsor “Circle J”, “Convenience Store” as the genre and “A” as the rank are specified, and the presence of the special display icon of “Circle J” is specified. For the sponsor “Honde”, “dealer” is specified as the genre, “B” is specified as the rank, and it is specified that the special display icon is not set. For the sponsor “Yoshida Family”, “Fast Food” as the genre and “C” as the rank are specified, and it is specified that there is no special display icon for the “Yoshida Family”.

  Returning to FIG. 5, based on the sponsor and the rank specified in SB2, as a control content when performing the function control so that the sponsor specified in SB2 can be recognized, an information display function, a search function, and an advertisement display regarding the sponsor The control content of the function is specified for each sponsor (SB3). For example, when the sponsor “Circle J” and rank “A” associated with the destination “Japanese food OO” in POIDB 82 in FIG. 2 are specified in SB2, according to the control table 83 in FIG. The control content corresponding to the rank “A” of “Circle J” is that the map display is “Exclusive”, the list display is “Exclusive”, the advertisement display during route search and arrival is “Yes”, and the advertisement display being guided is The upper limit number is specified to be “5 times”.

  Returning to FIG. 5, when it is determined that the POI related to the sponsor specified in SB2 exists on the map in SB14 (SB14, Yes), the function control unit 71 displays the POI related to the sponsor on the map based on the control content specified in SB3. Control for display is performed (SB15). In the example of FIGS. 10 and 11 described above, the map display is set to “exclusive” in the control content specified in SB3 for the sponsor “Circle J” specified in SB2. Control is performed so that only the POI of the sponsor “Circle J” is displayed on the map. In addition, when the map display is set to “differentiated”, control is performed such that the POI related to the sponsor is differentiated from other POIs on the map, for example, the size of the icon indicating the POI is enlarged. I do. Further, since the sponsor “Circle J” has a special display icon, the corresponding special display icon (for example, an icon including a huge J mark or a symbol according to the season) is read from the data recording unit 80, and the sponsor is displayed. Control is performed so that the POI of “Circle J” is displayed on the map. The POI of the sponsor whose control content is set to “Exclusive” and the POI of the sponsor of the same genre as the sponsor and set to “differentiated” coexist in the map display. The sponsor's POI that is set to “differentiated” is controlled by toning down the sponsor's POI or by reducing the size of the icon. Highlight and display POI.

  Returning to FIG. 5, when it is determined in SB16 that the search is performed by the search unit 74 in the navigation device 1 (SB16, Yes), the function control unit 71 searches the POI related to the sponsor based on the control content specified in SB3. Control for display in the list (SB17). In the example of FIG. 10 and FIG. 11 described above, the list display is set to “exclusive” in the control content specified in SB3 for the sponsor “Circle J” specified in SB2. Control is performed so that only the POI of the sponsor “Circle J” is displayed in the list of search results. When the list display is set to “differentiated”, the POI related to the sponsor is differentiated from the other POIs on the map, for example, the rank of the search result is higher than the other POIs. To control. In addition, the POI of the sponsor whose control content is set to “Exclusive” and the POI of the sponsor of the same genre as the sponsor and “Positioner” are co-located in the search results. If so, control is performed so that the sponsor's POI set as “exclusive” is displayed higher than the sponsor's POI set as “differentiated”.

(effect)
As described above, according to the second embodiment, control is performed so that the sponsor can be recognized according to the priority of the sponsor specified by the program content specifying unit 73. Control according to the priority set based on this can be performed, control more advantageous for the sponsor set with high priority can be performed, and the sponsor can be reliably recognized.

[Modifications to Embodiment]
Although the embodiments of the present invention have been described above, the specific configuration and means of the present invention are arbitrarily modified and improved within the scope of the technical idea of each invention described in the claims. be able to. Hereinafter, such a modification will be described.

(About problems to be solved and effects of the invention)
First, the problems to be solved by the invention and the effects of the invention are not limited to the above contents, and may vary depending on the implementation environment and details of the configuration of the invention. May be solved, or only some of the effects described above may be achieved.

(Navigation device)
In each of the above-described embodiments, the case where the navigation device 1 is mounted on a vehicle has been described as an example. However, the navigation device 1 may be mounted on a portable information terminal having a navigation function.

(About function control processing)
In each of the above-described embodiments, the case where the function control process controls the POI-related display function for the sponsor on the map, the POI search function for the sponsor, or the advertisement display function for the sponsor has been described. Other functions may be controlled by the unit 71. For example, when a place specified by the program content specifying unit 73 is set as a destination by controlling a search function that searches for a travel route to the destination, the program content specifying unit 73 specifies the destination. It is also possible to search for a travel route that passes through the facility related to the sponsor and to guide the travel route that has been searched.

DESCRIPTION OF SYMBOLS 1 Navigation apparatus 10 Operation part 20 Current position detection process part 30 Program receiving part 40 Communication part 50 Speaker 60 Display 70 Control part 71 Function control part 72 Program information acquisition part 73 Program content specification part 74 Search part 80 Data recording part 81 Map information DB
82 POIDB
83 Control table

Claims (12)

A navigation device for guiding a travel route to a predetermined destination,
Program information acquisition means for acquiring program information;
Based on the program information acquired by the program information acquisition means, a program content specifying means for specifying a place broadcast in the program and a sponsor of the program;
When a location specified by the program content specifying means is set as the destination, a predetermined function in the navigation device is controlled so that the sponsor specified by the program content specifying means can be recognized. Control means;
A navigation device comprising: The program content specifying means includes:
Based on the program information acquired by the program information acquisition means, the priority of the sponsor of the program is specified,
The control means includes
The control is performed so that the sponsor can be recognized according to the priority of the sponsor specified by the program content specifying unit.
The navigation device according to claim 1. The control means includes
Performing control for displaying the facility related to the sponsor specified by the program content specifying means in a mode different from the facility other than the facility related to the sponsor.
The navigation device according to claim 1 or 2. The control means includes
Performing control for exclusively displaying on the map the facilities related to the sponsor specified by the program content specifying means;
The navigation device according to claim 3. The control means includes
Performing control for displaying the facility related to the sponsor specified by the program content specifying means in a manner differentiated from other facilities on the map;
The navigation device according to claim 3. A search means for searching for a plurality of facilities is provided.
The control means includes
In the case of displaying a list of a plurality of facilities searched by the search means, control for exclusively displaying the facilities related to the sponsor specified by the program content specifying means in the list is performed.
The navigation device according to any one of claims 3 to 5. A search means for searching for a plurality of facilities is provided.
The control means includes
In the case of displaying a list of a plurality of facilities searched by the search means, control is performed to display the facilities related to the sponsor specified by the program content specifying means in the list in a manner differentiated from other facilities.
The navigation device according to any one of claims 3 to 5. The control means includes
Performing control for advertising display of information related to the sponsor specified by the program content specifying means,
The navigation device according to any one of claims 1 to 7. The program content specifying means includes:
Based on the program information acquired by the program information acquisition means, the priority of the sponsor of the program is specified,
The control means includes
Performing control for advertising display of information related to the sponsor at one or more timings according to the priority of the sponsor specified by the program content specifying means;
The navigation device according to claim 8. The timing is
Included in at least one of searching for a travel route to the destination, guiding the travel route, or after arriving at the destination.
The navigation device according to claim 9. A navigation method for guiding a travel route to a predetermined destination,
A program information acquisition step for acquiring program information;
Based on the program information acquired in the program information acquisition step, a program content specifying step for specifying a place broadcast in the program and a sponsor of the program,
In a case where the location specified in the program content specifying step is set as the destination, a predetermined in the apparatus that executes the navigation method so that the sponsor specified in the program content specifying step can be recognized. A control step for controlling the function;
Navigation method including.   The navigation program which makes a computer perform the method of Claim 11.

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