JP2011022871A - Transaction device for advertisement quota, transaction method for advertisement quota, program, and recording medium - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a transaction device for advertisement quota, a transaction method for advertisement quota, a program and a recording medium for providing an advertisement quota desired by a bidder without performing market investigation in advance. <P>SOLUTION: A transaction device 1 for advertisement quota includes: a content storage part 18; a bidding control part 13; a bidding situation storage part 14; an advertisement quota storage part 16; and a content control part 17. The bidding control part 13 resets the advertisement quota obtained by redistributing a time zone for displaying the content of a bidder in accordance with the number of bidders and a bidding sum presented by the bidder. Thus, it is possible for the bidder to confirm the advertisement quota reset by the bidding control part 13, and to study the purchase of the advertisement quota. The transaction device 1 for advertisement quota can provide the advertisement quota matched with the needs of the bidder. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to an advertising space transaction apparatus, an advertising space transaction method, a program, and a recording medium for managing the advertising space transaction by auction.

  FIG. 13 is a diagram showing a configuration of an auction system 6 for an advertising space according to a conventional technique. An advertising space auction system 6, which is an example of an advertising space transaction device described in Patent Literature 1, manages a bidder's terminal device 51, an auction management server 52 that manages an auction, and information on advertising space related to an auction. An advertising space information management server 53 that performs the transaction, and a transaction execution system 54 that trades advertising space with the winning bidder.

  The terminal device 51, the auction management server 52, the advertising space information management server 53, and the transaction execution system 54 are connected to each other via a network 55 such as the Internet. The auction system 6 enables auction-based transaction for a predetermined advertising space between the advertising space seller and the bidder. Thereby, in the auction system 6, the advertising space is traded through the wide area network 55 without restricting the seller and the bidder.

  FIG. 14 is a diagram illustrating a configuration of an advertising space transaction system 7 according to a conventional technique. An advertising space transaction system 7, which is another example of the advertising space transaction device described in Patent Document 2, includes a market management unit 56 that manages the transaction of the advertising space, an advertisement transmission management unit 57 that executes advertisement distribution, It includes a viewer terminal 58 that displays advertisements, a media terminal 59 that registers advertisement space information, and a sponsor terminal 60 that bids on the desired advertisement space.

  The sponsor terminal 60 and the media terminal 59 are connected to the market management unit 56 via a network, and perform advertising space transactions. The market management unit 56 registers an advertisement that the sponsor desires to be distributed. The media approves the advertisement registered in the market management unit 56 before a bid is placed. Thereby, in the advertising space transaction system 7, after the successful bidder is determined, the advertisement is distributed without the approval of the advertisement by the media.

Japanese Patent Laid-Open No. 2002-216017 JP 2002-197295 A

  However, in the auction system 6 and the advertising space transaction system 7 described in Patent Documents 1 and 2, the advertising space seller sets in advance the time period for displaying the advertisement, the length of time for displaying the advertisement, and the like. ing. Therefore, in the auction system 6 and the advertising space transaction system 7 described in Patent Documents 1 and 2, for a bidder's request, for example, to display advertisements in a spot only for a short time while keeping the advertising costs low. Can not respond flexibly.

  In addition, when setting the time zone of the advertising space to be sold, the advertising space seller must investigate in advance the advertising space desired by the bidder, for example, the time zone and the length of time for displaying the advertisement. I must.

  An object of the present invention is to provide an advertising space trading device, an advertising space trading method, a program, and a recording medium that can provide an advertising space desired by a bidder without conducting market research in advance.

The present invention is an advertising space transaction device for managing an advertisement space auction by which an advertising space capable of displaying an advertisement on a display unit of a display device is set in a pre-allocated time zone,
Identification information for identifying bidders who participate in the auction of the advertising space through communication via an information communication network and advertising information representing an advertisement to be displayed in the advertising space desired by the bidder are associated with each other. An ad storage unit that stores the information
A bid control unit that resets the advertising space in which the time slot for displaying the bidder's advertisement is redistributed according to the number of bidders who bid for the auction of the advertising space and the bid amount presented by the bidder. When,
A bid situation storage unit that stores advertising space information related to the advertising space reset by the bid control unit;
After the end of the auction period, in accordance with the advertising space information stored in the bidding status storage unit, the advertising information of the bidder who has made a successful bid for the reset advertising space from the advertising information stored in the advertising storage unit And an advertising control unit for delivering to the display device.

The present invention further includes a bidder information storage unit that stores the bidder identification information and contact information representing the contact information of the bidder in a state of being associated with each other.
The bid control unit transmits the advertising space information to a contact indicated by bidder contact information stored in the bidder information storage unit.

  Further, in the present invention, when the number of bidders is plural, the bid control unit sets the advertising space of the bidder with the highest bid amount in the same time zone as the advertising time zone at the start of the auction. Re-establish the ad space, and set the ad space of the remaining bidders other than the highest bidder among the plurality of bidders at a different time from the time slot of the ad space at the start of the auction It is characterized by resetting to the advertising space of the belt.

  In the present invention, the bid control unit may include an advertising space in a time zone that is prior to the advertising time zone at the start of the auction and is closest to the advertising time zone at the start of the auction, and the auction start. The bid amount of the remaining bidders in any one of the ad spaces in the time zone that is closest to the time frame of the ad space at the start of the auction after the time slot of the current ad space Is configured to reset the advertising space in the other time period sequentially from the highest bidder.

  According to the present invention, when the number of bidders is plural, the bid control unit divides the time slot of the advertising space at the start of the auction by the number of bidders, and the divided plural time slots are It resets to the bidder's advertising space.

  According to the present invention, the bid control unit is configured to place the plurality of bidders in an advertising space in a long time period at an early time sequentially from a bidder having a high bid amount among the plurality of bidders. The advertising space is reset.

Further, the present invention is an advertising space transaction method for managing an advertisement space auction by setting an advertising space in which an advertisement can be displayed on a display unit of a display device in a pre-allocated time zone. ,
Identification information for identifying bidders who participate in the auction of the advertising space through communication via an information communication network and advertising information representing an advertisement to be displayed in the advertising space desired by the bidder are associated with each other. An advertisement storage process for storing in a state;
A bid control step of resetting an advertising space in which a time slot for displaying the bidder's advertisement is redistributed according to the number of bidders who bid for the auction of the advertising space and the bid amount presented by the bidder. When,
A bid situation storage step for storing advertising space information relating to the advertising space reset by the bid control step;
After the end of the auction period, in accordance with the advertising space information stored in the bidding status storage step, the advertising information of the bidder who has made a successful bid for the reset advertising space from the advertising information stored in the advertising storage step And an advertisement control step of delivering to the display device.

  The present invention is also an advertisement space transaction program for causing a computer to function as the advertisement space transaction device.

  The present invention is also a computer-readable recording medium on which the advertising space transaction program is recorded.

  According to the present invention, an advertising space that can display an advertisement on the display unit of the display device in a pre-allocated time zone is set, and when managing a transaction by an auction of the advertising space, A storage unit, a bid control unit, a bid situation storage unit, and an advertisement control unit are included. Identification information for identifying bidders who participate in the auction of the advertising space by communication via the information communication network, and advertising information representing an advertisement to be displayed in the advertising space desired by the bidder, by the advertising storage unit, They are stored in a state associated with each other. The bid control unit resets the ad space that redistributes the time zone for displaying the bidder's advertisement according to the number of bidders who bid for the ad auction and the bid amount presented by the bidder. . The bid status storage unit stores the advertising space information related to the advertising space reset by the bid control unit. The advertisement information of the bidder who made a successful bid for the reset advertising space from the advertising information stored in the advertising storage unit according to the advertising space information stored in the bidding status storage unit by the advertising control unit after the end of the auction period Is distributed to the display device.

  Since the bid control unit performs weighting according to the bid amount and resets the advertising space, it is possible to present an advertising space that the bidder can easily understand. Thereby, the advertising space transaction apparatus can automatically reset the advertising space to be sold to the bidder in a short time, and can efficiently sell the plurality of advertising space to the plurality of bidders.

  In addition, since the bid control unit resets the advertising space for all bidders, it should present the reset advertising space not only to the highest bidder but also to bidders other than the highest bidder. Can do. Therefore, the advertising space transaction apparatus can efficiently sell a plurality of advertising spaces to the highest bidder and bidders other than the highest bidder in an auction of one advertising space.

  Further, the advertisement control unit automatically distributes the successful bidder's advertisement to the display device after the end of the auction period of the advertising space, so that the display device can be easily managed. As a result, the advertising space transaction apparatus can automatically and efficiently perform from the sales of the advertising space to the distribution of the advertisement.

  According to the present invention, the advertising space transaction apparatus further includes a bidder information storage unit. The bidder information storage unit stores the bidder identification information and the contact information indicating the contact information of the bidder in a state of being associated with each other. The bid control unit transmits the advertising space information to the contact indicated by the contact information of the bidder stored in the bidder information storage unit.

  Thereby, the bidder can know the time zone of the reset advertising space, that is, the time zone in which his / her advertisement is displayed. If the bidder is dissatisfied at the reset time, the bidder will respond again, such as changing the inventory by re-presenting a higher bid amount than the current bid amount, or canceling the bid. It can be performed. Therefore, the bidder can confirm the reset advertisement space in advance and purchase the accepted advertisement space. As a result, the advertising space selling device can automatically and efficiently auction the advertising space that the bidder is satisfied with.

  Further, according to the present invention, when the bid control unit has a plurality of bidders, the advertising space of the bidder with the highest bid amount is the same as the time zone of the advertising space at the start of the auction. Ads that have been reset to the inventory, and that the remaining bidders other than the highest bidder among the multiple bidders have different time slots from the time slot of the inventory at the start of the auction It is reset to the frame.

  As a result, the highest bidder can continue to bid on the advertising space in the desired time zone. The remaining bidders other than the highest bidder can confirm the advertising space in a time zone different from the desired time zone, and can consider purchasing the advertising space according to the budget for purchasing the advertising space. If there is a vacant advertising space other than the advertising space that is the subject of the auction, that is, the advertising space for which the purchaser has not been determined, the advertising space selling device will notify the remaining bidders other than the highest bidder A vacant advertising space can be presented. Therefore, the advertising space selling device can efficiently and simultaneously sell the advertising space targeted for auction and the advertising space different from the advertising space targeted for auction to a plurality of bidders.

  Further, according to the present invention, the bid control unit allows the advertising space in the time zone before the advertising time zone at the start of the auction and closest to the advertising time zone at the start of the auction, A bid with a higher bid amount among the remaining bidders in one of the ad slots in the time slot closest to the ad slot time zone after the ad slot time and at the start of the auction One after another, the advertising spaces in other time zones are reset.

  This will give you the opportunity to purchase the ad space in the time zone closest to the originally desired time frame, starting with the highest bidder among the bidders other than the highest bidder. It is done. The advertising space selling device can also efficiently sell the advertising space in the time zone closest to the front and back of the advertising space in the time zone subject to auction to the bidder.

  According to the present invention, when the number of bidders is plural by the bid control unit, the time slot of the advertising space at the start of the auction is divided by the number of bidders, and the divided plural time slots are plural. Reset to bidder inventory.

  Thereby, a plurality of bidders can share and purchase the advertising space in the same time zone. Therefore, the bidder can purchase an advertising space having a length of time according to the bid amount. Further, since the seller of the advertising space does not need to set the time zone of the advertising space finely before starting the auction, the advertising space can be easily and efficiently sold.

  In addition, according to the present invention, the bid control unit sequentially adds a plurality of bidders to an advertising space for a long time and at an early time, starting with the highest bidder among the plurality of bidders. Inventory is reset.

  As a result, a bidder with a high bid amount can improve the advertising effect more than a bidder with a low bid amount. A bidder with a low bid amount can display an advertisement in a spot manner in a short time advertising space. Therefore, the advertising space selling device can automatically provide each bidder with an advertising space that meets the needs of the bidder.

  Further, according to the present invention, an advertising space that can display an advertisement on the display unit of the display device in a pre-allocated time zone is set, and when managing a transaction by auction of the advertising space, It includes an advertisement storage process, a bid control process, a bid situation storage process, and an advertisement control process. Identification information for identifying bidders who participate in the auction of the advertising space through communication via the information communication network, and advertising information representing an advertisement to be displayed in the advertising space desired by the bidder by the advertising storage step, They are stored in a state associated with each other. The bid control process resets the ad space that redistributes the time period for displaying the bidder's advertisement according to the number of bidders who bid for the auction of the ad space and the bid amount presented by the bidder. . The advertising space information regarding the advertising space reset by the bidding control step is stored in the bidding status storage step. The advertisement information of the bidder who made a successful bid for the re-established advertising space from the advertising information stored in the advertising storage process according to the advertising space information stored in the bidding status storage process after the auction period ends by the advertising control process Is distributed to the display device.

  In the bid control step, the advertising space is reset by performing weighting according to the bid amount, so that it is possible to present an advertising space that is easy for the bidder to be satisfied with. Thus, in the advertising space transaction method, the advertising space to be sold to the bidder can be automatically reset in a short time, and a plurality of advertising spaces can be efficiently sold to a plurality of bidders.

  In addition, because the bid control process resets all the bidder's ad space, the reset ad space should be presented not only to the highest bidder but also to bidders other than the highest bidder. Can do. Therefore, in the advertising space transaction method, a plurality of advertising spaces can be efficiently sold to the highest bidder and bidders other than the highest bidder in an auction of one advertising space.

  Further, the advertisement control process automatically distributes the successful bidder's advertisement to the display device after the end of the auction period of the advertising space, so that the display device can be easily managed. As a result, in the advertising space transaction method, from the sales of the advertising space to the distribution of the advertisement can be automatically and efficiently performed.

  According to the present invention, the advertising space transaction program causes a computer to function as an advertising space transaction device. Thus, it is possible to provide an advertising space transaction program that causes a computer to function as an advertising space transaction device.

  According to the invention, the computer-readable recording medium records the advertising space transaction program. Thereby, it is possible to provide a computer-readable recording medium for recording the advertising space transaction program.

It is a block diagram which shows the structure of the advertising frame transaction apparatus 1 which concerns on one Embodiment of this invention. It is a figure which shows an example of the registration content information 31 memorize | stored by the content memory | storage part. It is a figure which shows an example of the bidder information 32 memorize | stored by the bidder information storage part 15. FIG. It is a figure for demonstrating resetting of the advertising space by the bid control part. It is a figure which shows an example of the advertising space determination information 34 memorize | stored by the advertising space memory | storage part 16. FIG. 5 is a flowchart showing processing performed by a bidder at a bidder terminal 26. 4 is a flowchart showing processing performed by the advertising space transaction apparatus 1 with a bidder terminal 26. It is a flowchart for demonstrating the process which the advertising frame transaction apparatus 1 performs by step b7 of FIG. It is a figure for demonstrating the bid control part 13 of the advertising frame transaction apparatus 1 which concerns on other embodiment of this invention. It is a figure which shows an example of the bid condition information 36 memorize | stored by the bid condition memory | storage part 14. FIG. It is a figure for demonstrating resetting of the advertising space by the bid control part 13 which concerns on other embodiment of this invention. It is a flowchart for demonstrating the process which the advertising frame transaction apparatus 1 performs by step b7 of FIG. It is a figure which shows the structure of the auction system 6 of the advertising space based on the prior art. It is a figure which shows the structure of the advertising space transaction system 7 which concerns on a prior art.

  FIG. 1 is a block diagram showing a configuration of an advertising space transaction apparatus 1 according to an embodiment of the present invention. The advertising space transaction apparatus 1 includes a bidder authentication unit 11, a communication unit 12, a bid control unit 13, a bid situation storage unit 14, a bidder information storage unit 15, an advertising frame storage unit 16, and a content control unit. 17, a content storage unit 18, a content registration unit 19, a fee collection unit 20, and a content distribution unit 21. The advertising space transaction apparatus 1 is connected to a bidder terminal 26 and a display device 27. The advertising space auction method of the present invention is executed by the advertising space transaction apparatus 1.

  The advertising space transaction apparatus 1 includes a computer system including a storage device (not shown) such as a semiconductor memory and a hard disk device, and a central processing unit (hereinafter referred to as “CPU”) (not shown). The advertising space transaction apparatus 1 may be configured to be realized by a single computer system, and may be realized by a plurality of computer systems to mutually transmit and receive data through a network such as a LAN (Local Area Network) or a WAN (Wide Area Network). You may make it the structure to perform.

  The advertising space transaction apparatus 1 manages an auction for an advertising space for each predetermined time zone, that is, a transaction by auction. The advertising space refers to a right that allows content to be displayed on the display unit of the display device 27 during a pre-allocated time zone. Prior to bidding for an auction, the advertiser submits an advertisement desired to be displayed on the display device 27 to the auction administrator and requests approval for participation in the auction. The administrator notifies the advertiser of ID (Identification) and password, which are identification information used for participating in the auction.

  An advertiser who bids for an auction is hereinafter also referred to as a “bidder”. Among bidders bidding in the auction, a bidder who has made a successful bid for the advertising space after the auction period has ended is also referred to as a “successful bidder”. The advertisement is composed of an image or a video, and is intended to inform many people of, for example, a product or an entertainment. Hereinafter, the advertisement is referred to as “content”, and the advertisement information representing the advertisement is referred to as “content data”.

  The content registration unit 19 that is an advertisement registration unit registers the content submitted in advance by the bidder before the auction is started. The content registration unit 19 includes a display unit (not shown) and an input / output unit (not shown). The administrator can confirm in advance the content of the content submitted by the advertiser using the display means and determine whether the content is appropriate. Specifically, the administrator determines whether or not the content does not infringe the rights of a third party such as copyright, whether or not the content is appropriate for the installation location of the display device 27, and the like. to decide. The content determined to be appropriate by the administrator is stored in the content storage unit 18, whereby the content registration process is completed.

  In addition, the advertising space transaction apparatus 1 according to the present embodiment confirms the content by the administrator during the auction period, that is, from the start of the auction to the end of the auction, although the content is confirmed by the administrator before the auction starts. May be configured.

  The content storage unit 18 that is an advertisement storage unit is realized by a memory such as a hard disk drive, an optical disk drive, or a RAM (Random Access Memory). The content storage unit 18 stores content determined to be appropriate by the administrator. The content storage unit 18 stores content data representing the bidder's content and identification information representing the bidder's ID in association with each other. The content is sent from the content registration unit 19 to the content storage unit 18 via the content control unit 17.

  FIG. 2 is a diagram illustrating an example of the registered content information 31 stored by the content storage unit 18. The registered content information 31 includes an item 31a indicating an ID and an item 31b indicating content data. For example, the registered content information 31 associates the bidder A's ID and content data with each other, associates the bidder B's ID with content data, associates the bidder C's ID with content data, and sets the nth bid. It shows that the user ID and the content data are associated with each other. “N” represents a natural number, and when there are n bidders, the content storage unit 18 associates the IDs of all n people with the content data.

  The communication unit 12 includes an input / output interface and the like, and is connected to the bidder terminal 26 via an information communication network 28 such as a LAN or WAN. When the bid control unit 13 instructs, the communication unit 12 and the bidder terminal 26 can communicate with each other via a network. Information input from the bidder terminal 26 is sent to the bid control unit 13 via the communication unit 12.

The bidder terminal 26 is, for example, a personal computer, a mobile phone, a PDA (Personal
(Digital Assistance) etc. Although FIG. 1 shows a configuration in which three bidder terminals 26 are connected to the communication unit 12, the bidder terminal 26 can be configured with one or more. The advertiser bids by inputting bid conditions from the bidder terminal 26 during the auction period. Bid conditions are a bid amount and a display time zone. “Bid amount” is the purchase price of the advertising space presented at the time of bidding. The “display time zone” indicates a time zone during which the content is displayed, that is, from what time to which time of the 24 hours.

  Further, the display period, the display time, or the gender and age of the viewer may be added to the bid conditions. The “display period” indicates the total length of time for displaying the content. “Display time” indicates the length of time during which one content is displayed in the time slot of the advertising space. For example, when a content is displayed for one week in an advertising space in the time zone from 19:00 to 20:00, the display period is 7 hours, and the display time is 1 hour.

  “Viewer's gender and age” indicates what kind of gender and age the viewer desires to view the content. The advertising space transaction apparatus 1 obtains information related to the gender and age of the viewer from the bidder, extracts the display device 27 having many viewers of the gender and age of the viewer, and presents it to the bidder. Also good. Thereby, the bidder can display the content on the display device 27 having a large number of viewers of the gender and age group designated in advance, and the advertising effect can be improved.

  By using the ID and password, the bidder authentication unit 11 determines whether or not the bidder is a person who has been approved to participate in the auction in advance. The bidder authentication unit 11 can prevent a person who has not been approved to participate in the auction from bidding.

The bidder information storage unit 15 is, for example, a hard disk, an optical disk, a RAM (Random
This is realized by a memory capable of storing information such as (Access Memory). The bidder information storage unit 15 stores identification information indicating the bidder's ID and contact information indicating the contact information of the bidder in a state of being associated with each other. The ID is identification information for identifying bidders participating in the auction. When a bidder makes a bid for the first time or requests approval for participation in an auction, the bidder's contact information such as an e-mail address is registered.

  FIG. 3 is a diagram illustrating an example of bidder information 32 stored by the bidder information storage unit 15. The bidder information 32 includes an item 32a indicating a bidder ID and an item 32b indicating a contact address. For example, the bidder information 32 associates the ID of the bidder A with the email address, associates the ID of the bidder A with the email address, and associates the ID of the bidder A with the email address. Indicates association.

  The bid control unit 13 receives the number of bidders who bid for the auction of the advertising space and the bid amount presented by the bidder. When a bid is placed, the bid control unit 13 resets the advertising space in which the time zone for displaying the bidder's content is redistributed according to the number of bidders and the bid price. For example, the bid control unit 13 resets the bidder's advertising space by calculating an advertisement display unit price, which is a content display fee per hour, from the bid amount and comparing the bidder's advertisement display unit price. The bid control unit 13 notifies the contact information of each bidder of the advertising space information regarding the reset advertising space and the bid amounts of all the bidders. Further, after resetting the advertising space, the bid control unit 13 determines that all new bidders are changed according to the number of bidders and the bid price when there is a new bid or a change in the bid price in the same time slot. Reset inventory for.

  FIG. 4 is a diagram for explaining resetting of the advertising space by the bid control unit 13. When there are a plurality of bidders bidding on the advertising space auction, the bid control unit 13 sets the advertising space of the bidder with the highest bid amount in the same time slot as the advertising time slot at the start of the auction. Reset to inventory for. The highest bidder is called the highest bidder. Further, the bid control unit 13 resets the advertising space of the remaining bidders other than the highest bidder among a plurality of bidders to an advertising space in another time zone different from the time zone of the advertising space at the start of the auction. To do.

  The bid control unit 13 resets the advertising space sequentially from the bidders with the highest bid amount among the remaining bidders. This re-set inventory is the inventory in the time zone that is closest to the inventory time zone at the start of the auction and is closest to the time zone of the inventory at the start of the auction, and the advertisement at the start of the auction It is one of the advertising spaces in the time zone that is closest to the time zone of the advertising space at the start of the auction after the time zone of the frame.

  FIG. 4 (1) shows, for example, that a bidder A is bidding with a bid amount of 1000 yen when an auction is being conducted for an advertising space in the time zone from 19:00 to 20:00 indicated by the reference mark 33a. It shows that. Bidder B becomes the highest bidder at the present time if he bids for a bid amount of 1200 yen during the auction period.

  The bid control unit 13 moves the bidder A's bid from the advertising space in the time zone from 19:00 to 20:00 to the advertising space in the time zone from 18:00 to 19:00 indicated by the reference mark 33b. In Fig. 4 (2), bidder B bids for a bid amount of 1,200 yen in the advertising space in the time zone from 19:00 to 20:00, and bidder A bids in the advertising space in the time zone from 18:00 to 19:00. Indicates that the bid is 1000 yen.

  The bid status storage unit 14 is realized by a memory capable of storing information, such as a hard disk, an optical disk, and a RAM. The bid status storage unit 14 is in a state in which the advertising space information related to the advertising space reset by the bid control unit 13 and the identification information indicating the bidder's ID are associated with each other for each advertising space in a predetermined time zone. Remember me.

  The advertising space storage unit 16 is realized by a memory capable of storing information, such as a hard disk, an optical disk, and a RAM. When the successful bid period ends, the advertising space storage unit 16 associates the advertising space information related to the reset advertising space stored in the bid status storage unit 14 with the identification information indicating the bidder's ID. Memorize in state. Since an auction is performed for each advertising space in a predetermined time zone, the advertising space storage unit 16 sequentially stores information stored in the bid situation storage unit 14 for the advertising space for which the auction has ended. As a result, the advertising space storage unit 16 can create a schedule for displaying content on the display device 27.

  FIG. 5 is a diagram illustrating an example of the advertising space confirmation information 34 stored by the advertising space storage unit 16. The advertising space confirmation information 34 includes an item 34a indicating the date for displaying the content and an item 34b indicating the time zone for displaying the content. For example, “4/1”, “4/2”, etc. are shown in the item 34a indicating the date, and “first time zone”, “second time zone”, “ “3rd time zone”, “4th time zone”, “5th time zone”, “6th time zone”,..., “Nth time zone” are shown. For example, when the time length of each advertising space is set to 1 hour, 24 advertising spaces exist in one day, and “n” is 24. Information stored in the bid situation storage unit 14 at the time when the auction for each advertisement frame is completed is input to each advertisement frame divided according to the date and time zone in the advertisement frame confirmation information 34. The advertising space confirmation information 34 is a schedule that causes the advertising space transaction device 1 to display content on the display device 27.

  The content distribution unit 21 includes an input / output interface and the like, and is connected to the display device 27 through a communication line 29 such as WAN or LAN. The content distribution unit 21 distributes the content to the display device 27 according to an instruction from the content control unit 17.

  The display device 27 is a digital signage (digital signage) installed in, for example, a transportation facility, a public facility, a storefront, or the like. The display device 27 includes a display unit (not shown), and the display unit is realized by, for example, a liquid crystal display, a plasma display, an organic EL display, a light emitting diode, a video projector, or a cathode ray tube. The display unit of the display device 27 displays the content distributed from the content distribution unit 21. The display device 27 is not limited to digital signage, and may be configured by a device that displays a television broadcast, a data broadcast, a website, or the like.

  After the end of the auction period, the content control unit 17 made a successful bid for the reset advertising space from the content data stored in the content storage unit 18 in accordance with the advertising space determination information 34 stored in the bidding status storage unit 14 The bidder's content data is distributed to the display device 27. As described above, the advertising space reset by the bid control unit 13 is stored in the bidding status storage unit 14 during the auction period, and is stored in the advertising space storage unit 16 after the end of the auction period. The content control unit 17 distributes the content from the content distribution unit 21 to the display device 27 in accordance with the advertising space determination information 34 stored in the advertising space storage unit 16.

  The content control unit 17 calculates a payment amount according to the length of time that the content is displayed on the display device 27. The payment amount is a display fee for the content for which the successful bidder is requested to pay. The fee collection unit 20 collects the fee for the amount of payment calculated by the content control unit 17 from the successful bidder. The fee collection is performed by, for example, withdrawing the fee from the bank account of the successful bidder.

  FIG. 6 is a flowchart showing processing performed by the bidder by the bidder terminal 26. When the bidder communicates from the bidder terminal 26 to the advertising space transaction apparatus 1 and is authenticated by the bidder authentication unit 11 as a registered bidder, the process proceeds to step a0 and the process is started.

  In step a1, the bid control unit 13 determines whether or not the bidder terminal 26 requests a bid. When it is determined that the bidder terminal 26 requests bidding, the process proceeds to step a2, and when it is determined that the bidder terminal 26 does not request bidding, the process at step a1 is performed again.

  In step a2, the bid control unit 13 transmits the bid status such as the number of bidders and the bid amount for the advertising space in each time slot to the bidder terminal 26 that has requested the bid. The bidder uses the bidder terminal 26 to obtain the bid status for the advertising space in each time slot.

  In step a 3, the bidder confirms the obtained bid status, selects an advertising space in a time zone for bidding, and inputs it to the bidder terminal 26. In step a4, the bidder inputs a bid amount to bid on the advertising space in the selected time zone to the bidder terminal 26.

  In step a5, the bidder terminal 26 checks whether or not the time slot of the advertising space and the bid amount are correctly input by the bidder. If the bidder terminal 26 determines that the time zone and the bid price are correctly input, the process proceeds to step a6. If the bidder terminal 26 determines that at least one of the time zone and the bid price is not input, the process proceeds to step a3.

  In step a <b> 6, the bidder terminal 26 transmits the bidder ID, the time slot of the advertising space, and the bid price to the bid control unit 13. In step a <b> 7, the bid control unit 13 updates the bid status based on the time slot and the bid amount of the advertising space transmitted from the bidder terminal 26, and transmits the updated bid status to the bidder terminal 26. The bidder terminal 26 receives the bid status transmitted from the bid control unit 13.

  In step a8, the bidder terminal 26 displays the received bid situation. The bid status includes the number of bidders, the bid price, and the advertising space information regarding the reset advertising space. The bidder confirms the bid status displayed on the bidder terminal 26.

  In step a9, the bidder terminal 26 determines whether or not a contact from the server, that is, the bid control unit 13 has been received. If the bidder terminal 26 determines that the communication from the bid control unit 13 has been received, the process proceeds to step a10. If it is determined that the communication from the bid control unit 13 has not been received, the process in step a9 is performed. Done again.

  In step a10, the bidder terminal 26 determines whether the communication received from the bid control unit 13 is a bid confirmation communication, that is, a notification notifying that the auction period has ended and the bid has been confirmed. Further, the bidder terminal 26 determines that the communication that is not the bid confirmation communication is a notification that informs the newly updated bid status due to a change in the bid status. If it is determined by the bidder terminal 26 that the communication is a bid confirmation, the process proceeds to step a11, and if it is determined that the communication is not a bid confirmation, the process proceeds to step a12.

  In step a11, the bidder terminal 26 displays the finalized status indicated by the bid finalization communication, that is, the reset advertising space of each bidder and the bid amount of each bidder at the time when the bid is finalized. The process is completed.

  In step a12, the bidder terminal 26 displays the updated bid status. When a bid is placed in the auction for the advertising space, the bid control unit 13 resets the advertising space, so that the bidder can check the reset advertising space.

  In step a13, the bidder confirms the updated bid status displayed on the bidder terminal 26, and determines whether to cancel the bid, that is, cancel the bid. For example, the bidder can cancel the bid when the advertising space reset by the bid control unit 13 is dissatisfied. If the bidder determines that the bid is to be lowered, the process proceeds to step a14. If the bidder determines not to bid, the process proceeds to step a15. In step a14, the bidder terminal 26 transmits a bid to the bid control unit 13 and proceeds to step a19, where the process ends.

  In step a15, the bidder determines whether or not to change the bid amount. For example, when the bidder is dissatisfied with the advertising space reset by the bid control unit 13, the bidder can present a higher bid amount. In addition, the bidder can accept the reset advertising space without changing the bid amount when there is no dissatisfaction with the advertising space reset by the bid control unit 13. If it is determined by the bidder to change the bid price, the process proceeds to step a16, and if it is determined not to change the bid price, the process proceeds to step a18.

  In step a 16, the bidder inputs a new bid amount to the bidder terminal 26. In step a17, the bidder terminal 26 transmits the new bid amount input by the bidder to the bid control unit 13, and proceeds to step a7. In step a18, the bidder terminal 26 transmits that the bid amount is not changed to the server, that is, the bid control unit 13, and proceeds to step a7.

  FIG. 7 is a flowchart showing processing performed by the advertising space transaction apparatus 1 with the bidder terminal 26. An advertisement storage process is performed before the auction period for the advertising space starts, and the content of the bidder is stored by the content storage unit 18. When the advertising space transaction apparatus 1 is ready to accept a bid and the auction period of the advertising space starts, the process proceeds to step b0 and the process is started.

  In step b1, the bid control unit 13 determines whether a bid request is received from the bidder terminal 26. If the bid control unit 13 determines that a bid request from the bidder terminal 26 has been received, the process proceeds to step b2, and if it is determined that a bid request from the bidder terminal 26 has not been received, in step b1 The process is performed again. In step b2, the bid control unit 13 transmits the bid status for the advertising space in each time slot to the bidder terminal 26 that has bid.

  In step b3, the bid control unit 13 determines whether or not the time slot of the advertising space transmitted from the bidder terminal 26 is valid. For example, the bid control unit 13 determines that an ineffective time zone has been selected when the time zone of the advertising space transmitted from the bidder terminal 26 has already been awarded. If the bid control unit 13 determines that it is not a valid time zone, it proceeds to step b4, and if it is determined to be a valid time zone, it proceeds to step b5.

  In step b4, the bid control unit 13 transmits to the bidder terminal 26 that it is an error, that is, the information about the time slot of the advertising space transmitted from the bidder terminal 26 is not valid. move on.

  In step b5, the bid control unit 13 reads information about the time zone selected by the bidder. In step b6, the bid control unit 13 determines whether or not there are competing bids in the selected time zone. If the bid control unit 13 determines that there is a competing bid, the process proceeds to step b7. If it is determined that there is no competing bid, the process proceeds to step b8.

  In step b7 which is a bid control process, the bid control unit 13 resets the advertising space of each bidder according to the number of competing bidders and the bid amount of each bidder. In step b8, the bid control unit 13 transmits the bid status to the bidder terminal 26 of each bidder. This transmission is performed to the contact information of the bidder stored by the bidder information storage unit 15, for example, an e-mail address. The bid status includes the number of bidders, the bid price, and the advertising space information regarding the reset advertising space.

  In step b9, which is a bid status storage step, the bid status storage unit 14 displays the advertising space information regarding the advertising space reset by the bid control unit 13, identification information indicating the bidder's ID, and a bid indicating the bidder's bid amount. The amount information is stored in a state associated with each other. In step b10, the bid control unit 13 determines whether or not a notification indicating that the bid is to be dropped has been received from the bidder terminal 26. If it is determined by the bid control unit 13 that a notification indicating that a bid is to be received has been received, the process proceeds to step b11. If it is determined that a notification indicating that a bid is to be received has not been received, the process proceeds to step b12.

  In step b11, the bid control unit 13 deletes the bid information of the bidder who has notified that the bid is to be dropped from the bid status storage unit 14, and proceeds to step b7. In step b12, the bid control unit 13 determines whether or not the bidder terminal 26 has changed the bid amount. When the bid control unit 13 determines that the bidder terminal 26 has changed the bid price, the process proceeds to step b5, and when it is determined that the bidder terminal 26 has not changed the bid price, the process proceeds to step b13.

  In step b13, the bid control unit 13 determines whether the bid end time, that is, the date and time when the auction period ends has been reached for the advertising space in which the auction is being performed. When it is determined by the bid control unit 13 that the bid end time is reached, the process proceeds to step b14, and when it is determined that the bid end time is not reached, the process proceeds to step b1.

  In step b14, the advertising space storage unit 16 confirms the successful bid information, that is, the advertising space information related to the advertising space stored in the bidding status storage unit 14 at the end of the auction period, the identification information indicating the successful bidder ID, and the successful bid The bid amount information indicating the bid amount of the person is stored in a state associated with each other. In step b15, the bid control unit 13 transmits the confirmed status to the successful bidder. The confirmed status includes advertising space information regarding the reset advertising space stored in the bidding status storage unit 14 at the end of the auction.

  In step b16, which is an advertisement control step, the content control unit 17 displays the content on the display unit of the display device 27 in accordance with the finalized status, that is, the advertising space determination information 34 stored in the advertising space storage unit 16. The content to be displayed on the display device 27 is read from the content storage unit 18 by the content control unit 17 and distributed from the content distribution unit 21 to the display device 27 according to an instruction from the content control unit 17. In step b17, the fee collection unit 20 collects the winning bid amount from the winning bidder, proceeds to step b18, and ends the process.

  FIG. 8 is a flowchart for explaining the process performed by the advertising space transaction apparatus 1 in step b7 of FIG. When the bid control unit 13 resets the bidder's advertising space, the process proceeds to step c0 and the process is started.

  In step c1, the bid control unit 13 compares the bid price presented by the bidder who bids earlier with the bid price presented by the bidder who bids later, and the bid price bid earlier is bid later. It is determined whether it is higher than the bid amount. If the bid control unit 13 determines that the bid price previously bid is higher than the bid price bid later, the process proceeds to step c2, and the bid price bid later is the bid price previously bid. If it is determined that the price is higher than that, the process proceeds to step c3.

  In step c2, the bid control unit 13 sets the content bid later as a movement candidate, and proceeds to step c4. In step c3, the bid control unit 13 sets the previously bid content as a movement candidate, and proceeds to step c4. In step c4, the bid control unit 13 reads out information about the selected time zone, that is, the time zone closest to the time zone of the advertising space for which bidding is performed, from the advertising space storage unit 16.

  In step c5, the bid control unit 13 has a vacant time zone before the selected time zone, that is, the purchaser has not determined the advertising space in the closest time zone before the selected time zone. It is determined whether or not. When the bid control unit 13 determines that the time zone before the selected time zone is vacant, the process proceeds to step c6, and when it is determined that the time zone before the selected time zone is not vacant The process proceeds to step c8.

  In step c6, the bid control unit 13 sets to display the content of the movement candidate bidder in the previous time zone. In step c7, the bid control unit 13 creates a message indicating that the time zone for displaying the content is set to the previous time zone, and proceeds to step c12.

  In step c8, the bid control unit 13 determines whether the time zone after the selected time zone is vacant, that is, whether the purchaser has determined the advertising space in the closest time zone after the selected time zone. Determine whether or not. When the bid control unit 13 determines that the time zone after the selected time zone is vacant, the process proceeds to step c9, and when it is determined that the time zone after the selected time zone is not vacant The process proceeds to step c11.

  In step c9, the bid control unit 13 sets the content of the candidate bidder to be displayed in a later time zone. In step c10, the bid control unit 13 creates a message indicating that the time zone for displaying the content is set to a later time zone, and proceeds to step c12. In step c11, the bid control unit 13 creates a message indicating that re-bidding is necessary for the bidder terminal 26, and proceeds to step c12.

  In step c12, the bid control unit 13 creates a message to be transmitted to a bidder who is not a movement candidate. This message informs a bidder who is not a movement candidate that he / she is the highest bidder at the current time in the selected time slot. After the creation, the process proceeds to step c13 and the process ends.

  In the present embodiment, in steps c5 and c8, it is determined whether or not the advertising space is vacant in preference to the time zone before the later time zone, but the time zone after the previous time zone. It may be determined whether or not the advertisement space is vacant. Moreover, the structure which designates beforehand the time slot which a bidder desires among the time slots nearest before or after the time slot of the selected advertising space may be sufficient. As a result, the bid control unit 13 can move the content of the next bidder in a time zone desired by the next bidder.

  In the present embodiment, in step c4, the bid control unit 13 reads the information of the closest time zone before and after the selected time zone, but is available before and after the selected time zone. You may search for a time zone. The bid control unit 13 may perform control to move the content of the movement candidate to the closest time zone before or after the selected time zone among the time zones found by this search. As a result, the advertising space transaction apparatus 1 can inform the bidder that there is an advertising space in an available time zone and can recommend the purchase of an advertising space in an available time zone. A bidder can bid on an advertising space in another time zone without searching for a free time zone. The seller of the advertising space can efficiently sell the advertising space in the vacant time zone by auction.

  FIG. 9 is a diagram for explaining the bid control unit 13 of the advertising space transaction apparatus 1 according to another embodiment of the present invention. When bidder A and bidder B are bidding in the auction of the advertising space in the time zone from 19:00 to 20:00, bid control unit 13 sets a new advertising space for each bidder. The content A of the bidder A indicated by the reference sign 41 and the content B of the bidder B indicated by the reference sign 42 are displayed in the time zone from 19:00 to 20:00.

  Since the advertising space transaction apparatus 1 of this embodiment is the same structure as the advertising space transaction apparatus 1 shown in FIG. 1, description about the structure of the advertising space transaction apparatus 1 is abbreviate | omitted in order to avoid duplication. The advertising space transaction device 1 according to the present embodiment is different from the advertising space transaction device 1 shown in FIG. 1 only in resetting the advertising space performed by the bid control unit 13.

  The bid control unit 13 divides the time slot of the advertising space at the start of the auction by the number of the bidders when the number of bidders who bid for the auction of the advertising space is plural, and the divided plural time zones are Reset to multiple bidder inventory. The bid control unit 13 resets the advertising spaces of the plurality of bidders to the advertising space in the time zone of a long time and early time sequentially from the bidder with the highest bid price among the plurality of bidders. .

  For example, when the bidder A and the bidder B bid on the advertising space in the time zone from 19:00 to 20:00, the bid control unit 13 sets the content A of the bidder A and the content B of the bidder B, Both are determined to be displayed in the advertising space in the time zone from 19:00 to 20:00. The bid control unit 13 determines the proportion of time for displaying the contents A and B in the time zone from 19:00 to 20:00 according to the bid price of the bidder A and the bid price of the bidder B. To do.

The bid control unit 13 determines the advertisement display unit price of each content.
“Ad Display Price” = “Bid Amount” / “Display Period”
Calculated by “Advertising display unit price” is the display price of content per hour, and “Display period” is the total length of time for displaying the content set at the time of a successful bid.

  For example, since the bidder A bids for the content A with a bid amount of 100,000 yen and a display period of 500 hours, the advertisement display unit price is 200 (yen / hour). Since the bidder B bids the content B with a bid amount of 30000 yen and a display period of 100 hours, the advertisement display unit price is 300 (yen / hour).

The bid control unit 13 determines the display time ratio of each content.
"Percentage of display time" = "Ad display unit price" / (Total of "Ad display unit price" of each bidder)
Calculated by The “display time ratio” is the ratio of time during which one content is displayed during the time slot of the advertising space. For example, the display time ratio of the bidder A is calculated by 200 / (200 + 300) and becomes 0.4. The display time ratio of the bidder B is calculated similarly and becomes 0.6.

The bid control unit 13 determines the display time of each content.
"Display time" = "Advertising time slot length" x "Display time ratio"
Calculated by “Display time” is the length of time during which one content is displayed within the time slot of the advertising space. For example, the display time of the bidder A is calculated by 60 (minutes) × 0.4 and is 24 minutes. The display time of the bidder B is calculated in the same manner and is 36 minutes.

  In addition, the bid control unit 13 calculates a display schedule for each content. The display schedule indicates the time when the content is displayed within the time frame of the advertising space. The bid control unit 13 sequentially displays the content with the longest display time, that is, the content with the highest advertisement display unit price. Since the display time of the content B is longer than that of the content A, the display schedule of the content B is from 19:00 to 19:36. The display schedule of the content A is from 19:37 to 20:00.

  The bid status storage unit 14 is associated with identification information indicating the bidder's ID, bid price information indicating the bid price, and advertising space information regarding the advertising space reset by the bid control unit 13. Remember. When the auction period ends, the advertising space storage unit 16 is reset by the bid control unit 13 with identification information indicating the successful bidder ID stored in the bid status storage unit 14, bid price information indicating the bid price, and the bid control unit 13. The advertising space information related to the advertising space is stored in a state of being associated with each other.

After the end of the auction period, the content control unit 17 distributes the winning bidder's content from the content distribution unit 21 to the display device 27 in accordance with the advertising space determination information 34 stored in the advertising space storage unit 16. After that, the content display unit determines the remaining display period of each content.
“Remaining display period” = “Remaining display period calculated last time” − “Display time displayed this time”
Calculated by When there is no “remaining display period calculated last time”, “display period” is used instead of “remaining display period calculated last time”. For example, the remaining display period of the content A is calculated by 500 (hours) −24 (minutes) and becomes 499 hours and 36 minutes. The remaining display period of the content B is calculated in the same manner and becomes 499 hours and 24 minutes.

  The content control unit 17 stores information representing the remaining display period in the advertising space storage unit 16 and manages the remaining display period for each content. The content control unit 17 displays each content on the display device 27 until the remaining display period of each content becomes zero.

The content control unit 17 determines the bidder's payment amount,
"Payment amount" = "Advertising unit price" x "Display area ratio" x "Display time"
Calculated by “Display area ratio” indicates the ratio of the area in which content is displayed among all display areas of the display device 27. When the content is displayed in the entire display area, the display area ratio is 1. For example, the payment amount of bidder A is calculated by 200 (yen / hour) × 1 × 0.4 (hour), and is 80 yen. The payment amount of the bidder B is calculated in the same manner and is 180 yen. The content control unit 17 stores the calculated payment amount of each content and the successful bidder ID in the advertising space storage unit 16 in association with each other.

When the content control unit 17 completes distributing the content in each time zone, that is, displaying the content on the display device 27, the accumulated payment amount is
"Cumulative payment amount" = "total payment amount"
Calculated by The content control unit 17 stores the accumulated payment amount calculated for each content and the successful bidder ID in the advertising space storage unit 16 in association with each other.

  The content control unit 17 calculates the accumulated payment amount of the content that has been distributed when the distribution of the content for all the display times is completed without changing the bid conditions. The content control unit 17 calculates the accumulated payment amount for the content distributed before the change of the bid condition when the bid condition is changed before the distribution of the content for all the display times is finished. The fee collection unit 20 charges the winning bidder for the accumulated payment amount calculated by the content control unit 17.

  In the advertising space management device of the present embodiment, all bidders are successful bidders, but only a bidder who satisfies a predetermined successful bid condition may be the winning bidder. For example, by setting the minimum display time as a successful bid condition, it is possible to prevent a bidder whose calculated display time is less than the minimum display time from becoming a successful bidder. In addition, by setting the lowest successful bid amount as a successful bid condition, it is possible to prevent a bidder whose bid amount is less than the minimum successful bid amount from becoming a successful bidder.

  FIG. 10 is a diagram illustrating an example of the bid status information 36 stored by the bid status storage unit 14. The bid status information 36 includes an item 36a indicating the bidder's ID, an item 36b indicating the bid price, that is, an advertisement display unit price, and an item 36c indicating the display time ratio for the advertising space specified by the date and time zone. And an item 36d indicating a display schedule. The item 36c indicating the display time ratio and the item 36d indicating the display schedule indicate the advertising space information regarding the reset advertising space.

  For example, the bid status information 36 includes an advertisement display unit price of 1000 yen, a display time rate of 33%, and a display schedule between 30 minutes and 50 minutes for the advertising space in the fourth time zone on May 6th. Indicates that the bid price for bidder B is 1500 yen, the display time ratio is 50%, and the display schedule is between 0 and 30 minutes, and the bid price for bidder C is 500 yen, The display time ratio is 17%, and the display schedule is between 50 minutes and 60 minutes.

  FIG. 11 is a diagram for explaining resetting of the advertising space by the bid control unit 13 according to another embodiment of the present invention. FIG. 11 (1) shows a state in which an auction is being conducted for the advertising space in the time zone from 19:00 to 20:00, and the bidder A indicated by reference numeral 46 is bidding with a bid amount of 1000 yen, A state where the bidder B indicated by the reference numeral 47 is bidding at a bid amount of 1500 yen is shown. As described above, the bid control unit 13 resets the advertising spaces of the bidder A and the bidder B in the time zone from 19:00 to 20:00.

  In FIG. 11 (2), bidder C indicated by reference numeral 48 bids for a bid of 500 yen from the state shown in FIG. 11 (1) in an auction for the advertising space in the time zone from 19:00 to 20:00. Shows the state. When a bid is placed by a new bidder C, the bid control unit 13 sets a new advertising space for each bidder according to the bid amount of each bidder A, B, C.

  FIG. 12 is a flowchart for explaining the process performed by the advertising space transaction apparatus 1 in step b7 of FIG. As described above, the advertising space transaction apparatus 1 of the present embodiment has a configuration similar to that of the advertising space transaction apparatus 1 shown in FIG. 1, and between the advertising space transaction apparatus 1 and the bidder terminal 26, FIG. Since the same processing as that in the flowchart shown in FIG. 7 is performed, the description is omitted to avoid duplication.

  In the flowchart of FIG. 12, when the bid control unit 13 resets the bidder's advertising space, the process proceeds to step d0 and the process is started. In step d1, the bid control unit 13 sets “n = 1”, and in step d2, the bid control unit 13 sets “k = 0”. “N” is a natural number representing the number of bidders, and “k” represents a bid amount.

  In step d3, the bid control unit 13 calculates the total bid price as “k = k + (nth bid price)”. In step d4, the bid control unit 13 determines whether or not “n = number of bidders”. When the bid control unit 13 determines that n is different from the number of bidders, the process proceeds to step d5, and when it is determined that n is the same as the number of bidders, the process proceeds to step d6. In step d5, the bid control unit 13 sets “n = n + 1” and proceeds to step d3.

  In step d6, the bid control unit 13 sets “n = 1” and proceeds to step d7. In step d7, the bid control unit 13 calculates the content display ratio according to the formula “display time ratio = (n-th bid price) / k”, and proceeds to step d8. In step d8, the bid control unit 13 calculates the content display split time according to the expression “display time = (length of time slot of the advertising space) / display time ratio”, and proceeds to step d9.

  In step d <b> 9, the bid control unit 13 stores the display time of the content of the nth bidder in the bid status storage unit 14. In step d10, the bid control unit 13 determines whether or not “n = number of bidders”. When the bid control unit 13 determines that n is different from the number of bidders, the process proceeds to step d11, and when it is determined that n is the same as the number of bidders, the process proceeds to step d12. In step d11, the bid control unit 13 sets “n = n + 1” and proceeds to step d7.

  In step d12, the bid control unit 13 sequentially arranges the content from the calculated content having the long display time to the small content, and proceeds to step d13. As a result, the contents are sequentially arranged from the content of the bidder with a high bid amount to the content of the bidder with a low bid amount in the time slot of the advertising frame to be bid.

  In step d13, the bid control unit 13 allocates the time for displaying the bidder's content, that is, determines the time for displaying the content, and proceeds to step d14. A display schedule is created by the bid control unit 13, and the created display schedule is stored in the bid situation storage unit 14. In step d14, the bid control unit 13 creates a message that informs the bidder of the time and length of time for displaying the content, and proceeds to step d15 to finish the process.

  The control program stored in the storage device of the advertising space transaction apparatus 1 includes a computer, a bidder authentication unit 11, a communication unit 12, a bid control unit 13, a bid status storage unit 14, and a bidder information storage unit 15. As an advertising space transaction program for functioning as each means of the advertising space storage unit 16, the content control unit 17, the content storage unit 18, the content registration unit 19, the fee collection unit 20, and the content distribution unit 21 Can be provided.

  In the advertising space transaction apparatus 1, the advertising space transaction program is stored in a storage device such as a semiconductor memory or a hard disk device, but is not limited to these storage devices, and is recorded on a computer-readable recording medium. May be. The recording medium may be a recording medium that can be read by providing a program reading device as an external storage device (not shown) and inserting the recording medium therein, or may be a storage device of another device. .

  Any recording medium may be used as long as the stored advertising space transaction program is accessed from a computer and executed. Alternatively, in any recording medium, the advertising space transaction program is read out, the read advertising space transaction program is stored in the program storage area of the storage device, and the advertising space transaction program is executed. I just need it.

The recording medium configured to be separable from the main body is, for example, a tape recording medium such as a magnetic tape / cassette tape, a magnetic disk such as a flexible disk / hard disk, a CD-ROM (Compact Disk Read Only Memory) / MO (Magneto Optical). disk) / MD (Mini Disc) / DVD (Digital Versatile Disk) / Blu-ray disc and other optical disk recording media, IC (Integrated Circuit) cards including memory cards / optical cards and other card recording media, or Mask ROM / EPROM (Erasable
Programmable Read Only Memory / EEPROM (Electrically Erasable
Programmable Read Only Memory) or a recording medium that carries a fixed program including a semiconductor memory such as a flash ROM. Therefore, it can provide as a computer-readable recording medium which recorded the advertising space transaction program for functioning as each means of advertising space transaction device 1.

  Even if the advertising space transaction program is not recorded on a computer-readable recording medium, the advertising space transaction program is downloaded from another device via the communication network and stored in the program storage area of the advertising space transaction device 1. You can also. Therefore, since the advertising space transaction program can be transmitted by a medium having a function of transmitting information such as a communication network, the information transmission for transmitting the advertising space transaction program for functioning as each means of the advertising space transaction device 1 It can also be provided as a medium.

  In this way, when the advertising space that can display the content on the display unit of the display device 27 is set in the time zone allocated in advance, and managing the transaction due to the auction of the advertising space, the advertising space transaction device 1 The storage unit 18, the bid control unit 13, the bid status storage unit 14, and the content control unit 17 are configured. Identification information for identifying bidders who participate in the auction of the advertising space by communication via the information communication network 28 by the content storage unit 18, content data representing content to be displayed in the advertising space desired by the bidder, Are stored in association with each other. The bid control unit 13 resets the advertising space in which the time zone for displaying the bidder's content is redistributed according to the number of bidders who bid for the advertising space auction and the bid amount presented by the bidder. The The bid status storage unit 14 stores the advertising space information regarding the advertising space reset by the bid control unit 13. After the auction period is over by the content control unit 17, according to the advertising space information stored in the bidding status storage unit 14, the bidder who has made a successful bid for the reset advertising space from the content data stored in the advertising storage unit Content data is distributed to the display device 27.

  Since the bid control unit 13 resets the advertising space by performing weighting according to the bid amount, it is possible to present an advertising space that is easy for the bidder to be satisfied. Thereby, the advertising space transaction apparatus 1 can automatically reset the advertising space to be sold to the bidder in a short time, and can efficiently sell the plurality of advertising space to the plurality of bidders.

  Moreover, since the bid control unit 13 resets the advertising space of all bidders, the reset advertising space is presented not only to the highest bidder but also to bidders other than the highest bidder. be able to. Therefore, the advertising space transaction apparatus 1 can efficiently sell a plurality of advertising spaces to the highest bidder and bidders other than the highest bidder in an auction of one advertising space.

  Moreover, since the content of the successful bidder is automatically distributed to the display device 27 by the content control unit 17 after the end of the auction period of the advertising space, the display device 27 can be easily managed. Thus, the advertising space transaction apparatus 1 can automatically and efficiently perform from the sales of the advertising space to the distribution of the content.

  Furthermore, the advertising space transaction apparatus 1 further includes a bidder information storage unit 15. The bidder information storage unit 15 stores bidder identification information and contact information indicating the contact information of the bidder in a state of being associated with each other. The bid control unit 13 transmits the advertising space information to the contact indicated by the contact information of the bidder stored in the bidder information storage unit 15.

  Thereby, the bidder can know the time zone of the reset advertising space, that is, the time zone in which his / her content is displayed. If the bidder is dissatisfied at the reset time, the bidder will respond again, such as changing the inventory by re-presenting a higher bid amount than the current bid amount, or canceling the bid. It can be performed. Therefore, the bidder can confirm the reset advertisement space in advance and purchase the accepted advertisement space. As a result, the advertising space selling device can automatically and efficiently auction the advertising space that the bidder is satisfied with.

  Further, when there are a plurality of bidders, the bid control unit 13 resets the advertising space of the bidder with the highest bid amount to the advertising space in the same time zone as the advertising time zone at the start of the auction. The inventory of the remaining bidders other than the highest bidder among the multiple bidders is set to a different time slot that is different from the time slot of the inventory at the start of the auction Is done.

  As a result, the highest bidder can continue to bid on the advertising space in the desired time zone. The remaining bidders other than the highest bidder can confirm the advertising space in a time zone different from the desired time zone, and can consider purchasing the advertising space according to the budget for purchasing the advertising space. If there is a vacant advertising space other than the advertising space that is the subject of the auction, that is, the advertising space for which the purchaser has not been determined, the advertising space selling device will notify the remaining bidders other than the highest bidder A vacant advertising space can be presented. Therefore, the advertising space selling device can efficiently and simultaneously sell the advertising space targeted for auction and the advertising space different from the advertising space targeted for auction to a plurality of bidders.

  Further, the bid control unit 13 allows the advertising space in the time zone that is closest to the advertising time zone at the start of the auction and the time zone of the advertising space at the start of the auction, before the advertising time slot at the start of the auction. One of the ad slots in the time slot closest to the time slot of the ad slot after the start of the auction and at the start of the auction, and the remaining bidders from the highest bidder In addition, the advertising space in another time zone is reset.

  This will give you the opportunity to purchase the ad space in the time zone closest to the originally desired time frame, starting with the highest bidder among the bidders other than the highest bidder. It is done. The advertising space selling device can also efficiently sell the advertising space in the time zone closest to the front and back of the advertising space in the time zone subject to auction to the bidder.

  Further, when there are a plurality of bidders by the bid control unit 13, the time slot of the advertising space at the start of the auction is divided by the number of bidders, and the plurality of divided time slots are advertisements of a plurality of bidders. It is reset to the frame.

  Thereby, a plurality of bidders can share and purchase the advertising space in the same time zone. Therefore, the bidder can purchase an advertising space having a length of time according to the bid amount. Further, since the seller of the advertising space does not need to set the time zone of the advertising space finely before starting the auction, the advertising space can be easily and efficiently sold.

  In addition, the bid control unit 13 sequentially resets the advertising spaces of the plurality of bidders to the advertising space in the time zone of a long time and early time sequentially from the bidder with the highest bid price among the plurality of bidders. Is set.

  As a result, a bidder with a high bid amount can improve the advertising effect more than a bidder with a low bid amount. A bidder with a low bid amount can display content on a spot in a short time frame. Therefore, the advertising space selling device can automatically provide each bidder with an advertising space that meets the needs of the bidder.

  Furthermore, when an advertising space that can display content on the display unit 27 of the display device 27 is set in a pre-distributed time zone, and managing transactions by auctioning of the advertising space, the advertising space transaction method includes an advertisement storage step, A bid control process, a bid status storage process, and an advertisement control process. Identification information for identifying bidders who participate in the auction of the advertising space through communication via the information communication network 28 and content data representing content to be displayed in the advertising space desired by the bidder by the advertisement storage step. Are stored in a state associated with each other. The bid control process resets the ad space that redistributes the time period for displaying the bidder's content according to the number of bidders who bid for the ad auction and the bid amount presented by the bidder. . The advertising space information regarding the advertising space reset by the bidding control step is stored in the bidding status storage step. Content data of a bidder who has made a successful bid for the re-established advertising space from the content data stored in the advertising storage step according to the advertising space information stored in the bidding status storage step after the end of the auction period by the advertising control step Is distributed to the display device 27.

  In the bid control step, the advertising space is reset by performing weighting according to the bid amount, so that it is possible to present an advertising space that is easy for the bidder to be satisfied with. Thus, in the advertising space transaction method, the advertising space to be sold to the bidder can be automatically reset in a short time, and a plurality of advertising spaces can be efficiently sold to a plurality of bidders.

  In addition, because the bid control process resets all the bidder's ad space, the reset ad space should be presented not only to the highest bidder but also to bidders other than the highest bidder. Can do. Therefore, in the advertising space transaction method, a plurality of advertising spaces can be efficiently sold to the highest bidder and bidders other than the highest bidder in an auction of one advertising space.

  In addition, since the successful bidder's content is automatically distributed to the display device 27 after the end of the auction period for the advertising space, the display device 27 can be easily managed. As a result, the advertising space transaction method can automatically and efficiently perform from the sales of the advertising space to the distribution of the content.

  Further, the advertising space transaction program causes the computer to function as the advertising space transaction device 1. Accordingly, an advertisement space transaction program that causes a computer to function as the advertisement space transaction apparatus 1 can be provided.

  Furthermore, the computer-readable recording medium records the advertising space transaction program. Thereby, it is possible to provide a computer-readable recording medium for recording the advertising space transaction program.

DESCRIPTION OF SYMBOLS 1 Advertisement space transaction apparatus 6 Auction system 7 Advertisement space transaction system 11 Bidder authentication part 12 Communication part 13 Bid control part 14 Bid status storage part 15 Bidder information storage part 16 Advertisement space storage part 17 Content control part 18 Content storage part 19 Content registration unit 20 Fee collection unit 21 Content distribution unit 26 Bidder terminal 27 Display device 28 Information communication network 29 Communication line 31 Registered content information 32 Bidder information 34 Advertisement space confirmation information 36 Bid status information 51 Terminal device 52 Auction management server 53 Advertisement space information management server 54 Transaction execution system 55 Network 56 Market management section 57 Advertisement transmission management section 58 Viewer terminal 59 Media terminal 60 Sponsor terminal

Claims (9)

An advertising space that can display an advertisement on the display unit of the display device in a pre-distributed time zone is set, and is an advertising space transaction device for managing transactions by auctioning of the advertising space,
Identification information for identifying bidders who participate in the auction of the advertising space through communication via an information communication network and advertising information representing an advertisement to be displayed in the advertising space desired by the bidder are associated with each other. An ad storage unit that stores the information
A bid control unit that resets the advertising space in which the time slot for displaying the bidder's advertisement is redistributed according to the number of bidders who bid for the auction of the advertising space and the bid amount presented by the bidder. When,
A bid situation storage unit that stores advertising space information related to the advertising space reset by the bid control unit;
After the end of the auction period, in accordance with the advertising space information stored in the bidding status storage unit, the advertising information of the bidder who has made a successful bid for the reset advertising space from the advertising information stored in the advertising storage unit And an advertising control unit for delivering to the display device. A bidder information storage unit for storing the identification information of the bidder and the contact information indicating the contact information of the bidder in a state of being associated with each other;
2. The advertising space transaction apparatus according to claim 1, wherein the bid control unit transmits the advertising space information to a contact indicated by contact information of a bidder stored in the bidder information storage unit. .   The bid control unit resets the advertising space of the bidder with the highest bid amount to an advertising space in the same time slot as the advertising time slot at the start of the auction when the number of bidders is plural. Then, among the plurality of bidders, the advertising space of the remaining bidders other than the highest bidder is changed to an advertising space in a different time zone from the time zone of the advertising space at the start of the auction. The advertising space transaction device according to claim 1 or 2, wherein the advertising space transaction device is reset.   The bid control unit includes an advertising space in a time zone that is prior to the advertising time zone at the start of the auction and is closest to the advertising time zone at the start of the auction, and an advertising space at the start of the auction. The bidder with the highest bid amount among the remaining bidders in any one of the ad slots in the time slot closest to the time slot of the ad slot at the start of the auction after the time slot 4. The advertising space transaction apparatus according to claim 3, wherein the advertising space in the other time zone is reset in order.   When the number of bidders is plural, the bid control unit divides the time frame of the advertising space at the start of the auction by the number of bidders, and divides the divided plural time zones into the advertisements of the plurality of bidders. The advertising frame transaction apparatus according to claim 1 or 2, wherein the advertising frame transaction apparatus resets the frame.   The bidding control unit resets the advertising spaces of the plurality of bidders to the advertising space for a long time and at an earlier time sequentially from the highest bidder among the plurality of bidders. The advertising space transaction device according to claim 5, wherein the advertising space transaction device is set. An advertising space that can display an advertisement on the display unit of the display device in a pre-distributed time zone is set, and is an advertising space transaction method for managing transactions by auctioning of the advertising space,
Identification information for identifying bidders who participate in the auction of the advertising space through communication via an information communication network and advertising information representing an advertisement to be displayed in the advertising space desired by the bidder are associated with each other. An advertisement storage process for storing in a state;
A bid control step of resetting an advertising space in which a time slot for displaying the bidder's advertisement is redistributed according to the number of bidders who bid for the auction of the advertising space and the bid amount presented by the bidder. When,
A bid situation storage step for storing advertising space information relating to the advertising space reset by the bid control step;
After the end of the auction period, in accordance with the advertising space information stored in the bidding status storage step, the advertising information of the bidder who has made a successful bid for the reset advertising space from the advertising information stored in the advertising storage step And an advertisement control process for delivering to the display device.   The advertising space transaction program for functioning a computer as an advertising space transaction apparatus as described in any one of Claims 1-6.   The computer-readable recording medium which recorded the advertising space transaction program of Claim 8.

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