JP2011010372A - Television broadcasting receiver and advertisement program display method of the same - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a television broadcasting receiver which provides an advertisement program for viewers positively, and to provide an advertisement program display method of the receiver.SOLUTION: A main storage device loads contract contents stored in an IC card 25 obtained from a broadcasting station of contract destination (contract station). In a standby mode, when contract advertisement reception time comes, a reception section 14 receives a certain type of contract advertisements sent from the contract station, an auxiliary storage device 22 stores them, and a second display device 19 reports that effect. When a television program is to be displayed at time other than the contract advertisement reception time, a window is started on a display screen of a first display device 18, and the contract advertisement stored in the auxiliary storage device 22 is displayed compulsorily. When the television program is to be displayed within the contract advertisement reception time, either of a first or second tuners 12 and 13 receives the contract advertisement, the window is started on the first display device 18 and the contract advertisement is displayed thereon in real time regardless of whether the program is broadcasted from the contract station or from other stations.

Description

  The present invention relates to a television broadcast receiving apparatus and its advertisement program display method.

  Currently, television broadcasting includes terrestrial broadcasting, satellite broadcasting using BS and CS, cable broadcasting, and the like. When these broadcasts are private broadcasts, there is an advertising program (commercial program) consisting of images and sounds in the middle or middle of the TV program, regardless of whether it is paid or free. Inserted and broadcast. Further, a television broadcast receiver that receives these television broadcasts is configured to faithfully reproduce the transmitted broadcast contents in the order of transmission.

  However, in the conventional television broadcast receiver, since the broadcast content transmitted is faithfully reproduced in the order of transmission, the viewer inevitably has to wait until the next television program starts or in the middle of a certain television program. You will watch advertisement programs. For this reason, for example, when the viewer changes the channel when the TV program is switched to the advertisement program, the sponsor company providing the TV program (the broadcasting station side) views the content of the advertisement program, that is, the commercial. The purpose of sending to the person cannot be achieved.

  In other words, in the conventional television broadcast receiver, even if an advertising program is sent to an unspecified number, it cannot be made to leave the area of passive advertising activity.

  The present invention has been made in view of such conventional problems, and an object of the present invention is to provide a television broadcast receiving apparatus and an advertisement program display method thereof that can actively provide advertisement programs to viewers. And

  In order to solve the above-mentioned problem, in the invention of claim 1, in a television broadcast receiving apparatus for receiving and displaying a broadcast television program and an advertisement program, the receiving means for receiving the broadcast advertisement program; Setting means for setting the reception contract time of the advertisement program, and advertisement data that is the content of the advertisement program received by the reception means within a predetermined time specified by the reception contract time set in the setting means And storage means for displaying the advertisement program based on the advertisement data stored in the storage means.

  In such a configuration, the advertisement data that is the contents of the received advertisement program is stored in advance within a predetermined time specified by the reception contract time set in the setting means, and thereafter, based on the advertisement data stored in advance. Advertisement programs can be displayed. Therefore, it is possible to allow the viewer to watch the advertising program broadcast during the time zone when the television program is not viewed.

  In the invention of claim 2, the storage means is provided with a notification means for notifying that the advertisement data for which the advertisement program is not yet displayed is stored by the reproduction means. Therefore, the viewer can be surely notified of the presence of an unviewed advertisement program.

  According to a third aspect of the present invention, the display means responds to a predetermined display operation by a user and displays an advertisement program based on advertisement data stored in the storage means. In such a configuration, the advertisement program can be displayed after a predetermined display operation by the user, and the stored advertisement program can be viewed more reliably.

  In the invention of claim 4, the predetermined display operation is an operation for displaying a television program. In such a configuration, when the user views a television program, the stored advertisement program is displayed. Therefore, the stored advertisement program can be viewed more reliably.

  In the invention of claim 5, when an advertising program based on all advertising data stored in the storage means has already been performed by the display means, the display operation of the advertising program by the display means thereafter It was provided with prohibition means to prohibit In such a configuration, the stored advertisement program is not displayed more than once, that is, more than necessary, and convenience is improved.

  The invention according to claim 6 further comprises a time measuring means for measuring the display time of the advertising program by the display means, and the prohibiting means is a time corresponding to the display time measured by the time measuring means. Only the display operation of the advertising program by the display means is prohibited. In such a configuration, greater convenience can be achieved for viewers who have watched the advertising program for a longer time.

  Further, the invention according to claim 7 further comprises selection means for selecting display operation and non-display operation of the advertisement program by the display means, and the prohibition means is a method for displaying the advertisement program on the display means by the selection means. The display operation of the advertising program by the display means is prohibited by permitting selection of the non-display operation. Even in such a configuration, the stored advertisement program is not displayed more than once, that is, more than necessary, and convenience is improved.

  In the invention of claim 8, the setting means includes means for setting a reception contract type of an advertising program, and the storage means stores an advertising program of a reception contract type set in the setting means. Only advertising data was stored. In such a configuration, an advertisement program of a reception contract type set in the setting means, which is broadcast in a time zone when the TV program is not viewed, for example, an advertisement program according to the viewer's interest is viewed by the viewer. Can be made. Therefore, efficient advertising activities are possible.

  In the invention of claim 9, when a TV program broadcast by a specific broadcasting station is displayed within the time specified by the reception contract time, the display means receives the TV program. Control means for forcibly displaying the advertisement program broadcast by the specific broadcasting station and stopping the operation of storing the advertisement data as the content of the advertisement program in the storage means is provided. In such a configuration, when an advertisement program by a specific broadcasting station is viewed in real time, the storage operation is stopped. Therefore, useless storage operation can be eliminated, and the storage means can be used effectively.

  According to the invention of claim 10, in addition to the receiving means, the other receiving means for receiving the broadcast television program and the other receiving means are within the time specified by the reception contract time. In addition, when receiving a television program broadcast by a broadcasting station different from a specific broadcasting station that is broadcasting the advertisement program received by the receiving means, the display means receives the television program received by the receiving means. Control means for forcibly displaying an advertisement program broadcast by a specific broadcasting station and stopping the operation of storing the advertisement data as the contents of the advertisement program in the storage means is provided. In such a configuration, when a viewer is watching any television program regardless of the broadcasting station, an advertisement program by a specific broadcasting station can always be displayed in real time, and can be surely viewed. At the same time, useless storage operation of the advertisement program can be eliminated, and the storage means can be used effectively.

  Further, in the invention of claim 11, the setting means includes means for setting a reception contract type of the advertising program, and the control means only receives the advertising program of the reception contract type set in the setting means. Is forcibly displayed on the display means. In such a configuration, a specific advertisement program, for example, an advertisement program according to the interest of the viewer can be viewed in real time during the broadcast. Therefore, advertising activities can be efficiently performed.

  In the invention of claim 12, the receiving means receives a television program broadcast using a main broadcast and an advertisement program broadcast using a data broadcast, and the display means includes: The television program and the advertising program received by the receiving means are displayed simultaneously.

  The invention according to claim 13 is a television broadcast receiving apparatus capable of receiving and displaying a program by data broadcasting using a digital signal, and selecting means for selecting a display state and a non-display state of the program And prohibiting means for prohibiting selection of the non-display state by the selecting means when the program is an advertising program. In such a configuration, the advertisement program can be surely viewed.

  Further, in the invention of claim 14, the prohibiting means prohibits selection of a non-display state by the selecting means when the program is an advertising program broadcast by a specific broadcasting station. In such a configuration, it is possible to reliably view a specific advertisement program, for example, an advertisement program according to the interest of the viewer. Therefore, advertising activities can be efficiently performed.

  Further, in the invention of claim 15, the prohibiting means prohibits selection of the non-display state by the selecting means when the program is an advertising program to which a specific code is added. In such a configuration, the advertisement program to be surely viewed can be distinguished by the specific code to be added. Therefore, advertising activities can be performed more efficiently.

  Further, in the invention of claim 16, the time measuring means for measuring the time for receiving and displaying the advertisement program by the data broadcasting, and the time corresponding to the display time measured by the time measuring means, Control means for permitting selection of the non-display state of the advertisement program by the data broadcasting by the selection means. In such a configuration, greater convenience can be achieved for viewers who have watched the advertising program for a longer time.

  According to a seventeenth aspect of the present invention, in the advertisement program display method in the television broadcast receiver for receiving and displaying the broadcast television program and the advertisement program, the predetermined time specified by the reception contract time of the advertisement program The advertisement data as the contents of the advertisement program is received and stored in advance, and thereafter the advertisement program is displayed based on the advertisement data received and stored in advance. In such a method, it is possible to allow a viewer to view an advertisement program that is broadcast during a time period when the user does not view a television program. Therefore, it is possible to allow the viewer to watch the advertising program broadcast during the time zone when the television program is not viewed.

  As described above, according to the present invention, it is possible to allow a viewer to watch an advertisement program broadcast during a time period when the user does not watch a television program. Therefore, it is possible to actively provide an advertisement program to viewers. At the same time, it is possible for the user to view, for example, an advertisement program that is broadcast only during a time zone that cannot be viewed. In addition, since the viewer is surely informed of the existence of an unviewed advertisement program, or the stored advertisement program is displayed when the user views a television program, the memory is stored. Thus, the advertisement program that has been stored can be viewed more reliably, and the advertisement program can be provided more actively. Further, since the stored advertisement program is not displayed more than necessary, the convenience can be improved. In addition, greater convenience can be achieved for viewers who have watched the advertising program for a longer time. Further, for example, a specific advertisement program according to the viewer's interest can be viewed by the viewer, and efficient advertising activities can be performed.

  Further, when an advertisement program by a specific broadcasting station is being viewed in real time, the storage operation can be stopped, so that a useless storage operation can be eliminated and the storage means can be used effectively. Further, when a viewer is watching any television program regardless of the broadcasting station, an advertisement program by a specific broadcasting station can always be displayed in real time, and can be surely viewed. This also makes it possible to provide advertising programs more actively. Even in such a case, it is possible to improve convenience and to provide greater convenience to viewers who have watched the advertisement program for a longer time, and to view a specific advertisement program according to the interest of the viewer. By doing so, efficient advertising activities are possible.

  In addition, even in the case where the advertisement program is broadcast by data broadcasting, the advertisement program can be surely viewed, and a greater convenience can be achieved for a viewer who has viewed the advertisement program for a longer time. In addition, efficient advertising activities are possible by viewing a specific advertising program according to the interest of the viewer.

It is a figure which shows the digital television broadcast receiver which concerns on one embodiment of this invention. It is a conceptual diagram which shows the structure of the commercial data sent by data broadcasting. It is a block diagram which shows the structure of a digital television broadcast receiver. It is a conceptual diagram of the data stored in an auxiliary storage device. It is a conceptual diagram which shows the contract time slot | zone data memorize | stored in the IC card. It is a key map showing contract advertising data memorized by the IC card. It is a flowchart which shows the control procedure of the digital television broadcast receiver by CPU. It is a flowchart which shows the control procedure which concerns on the off-time display process by CPU. It is a flowchart which shows the control procedure which concerns on the real-time display process by CPU. It is a flowchart following FIG. (A), (b) is a display screen example of a 1st display apparatus.

  Hereinafter, an embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a diagram showing a broadcasting system including a digital television broadcast receiving apparatus (hereinafter referred to as a receiving apparatus) 1 and a broadcasting station 100 according to the present invention.

  The receiving device 1 receives a digital television broadcast sent from the broadcasting station 100. A monitor 2 for displaying a TV program, an advertisement program, and the like is provided on the front surface of the receiving device 1, and an LED 3 for displaying a notification, which will be described later, and a power switch 4 for turning the power on and off are provided on the side thereof. ing. The receiving device 1 is not limited to a receiving device that receives digital television broadcasts, and may be a receiving device that can receive analog television broadcasting, satellite broadcasting using BS and CS, cable broadcasting, and the like. In the present embodiment, the digital TV broadcast is composed of a main broadcast that broadcasts a TV program and a data broadcast that broadcasts only an advertising program exclusively. In the receiving apparatus 1, the user provides the data broadcast as needed. The advertisement program to be displayed can be switched between display and non-display. In the data broadcasting, as shown in FIG. 2, commercial data (advertising data) 112 in which a category code 110 and corporate advertising data 111 are paired is continuously sent, and the corporate advertising data 111 is It is assumed that the compressed data is compressed in the MPEG2 format.

  FIG. 3 is a block diagram illustrating a configuration of the receiving device 1. The receiving device 1 includes a receiving unit 14 having first and second tuners 12 and 13 which are receiving means of the present invention for receiving digital television broadcast waves via an antenna 11, a CPU 15 for controlling the entire device, and an image. The decoder 16, the audio decoder 17, the first display device 18 including the monitor 2, the second display device 19 including the LED 3, the audio output device 20 including an audio amplifier and a speaker, etc. It has a main storage device 21 and an auxiliary storage device 22 in which a control program necessary for proper control is stored.

  In addition, the receiving device 1 includes various keys for the user to select a channel and switch between display and non-display of an advertisement program, and an operation key unit 23 that sends an operation signal corresponding to the operation to the CPU 15. In order to receive the operation signal sent from the remote control unit 27, the clock unit 24 having a timer function that counts and operates as a time measuring means of the present invention, the card I / F 26 for taking in data from the removable IC card 25, and the remote control unit 27 Remote control I / F 28, modem 29 for connecting the receiver 1 to other devices via a telephone line, and digital for transmitting and receiving digital data such as video and audio to and from various digital devices such as a digital VCR. The interface 30 and the power supply device 31 that supplies power to each unit of the receiving device 1 are provided.

  The CPU 15 operates based on the program, thereby functioning as a prohibiting unit and a controlling unit of the present invention, and realizes a selecting unit together with the operation key unit 23. Further, the CPU 15 sorts the transport stream signal sent from the receiving unit 14 into a video signal and an audio signal according to the MPEG2 system (audio and video stream format) when receiving the data broadcast, and the video decoder 16 and the audio decoder Send to 17. The video decoder 16 decodes the compressed video data and sends it to the first display device 18, and the audio decoder 17 decodes the compressed audio data and sends it to the audio output device 20. The auxiliary storage device 22 is a storage means of the present invention, and is a storage device having a relatively large capacity, for example, a hard disk, which is used mainly for storing predetermined commercial data 112 obtained by receiving data broadcasting. As shown, a storage area for storing the contract advertisement viewing time 120 and the non-display allowable time 121 data together with the commercial data 112 is secured.

  The IC card 25 is obtained from the broadcasting station side by signing a receiving contract that a viewer views a corporate advertisement with the broadcasting station. The IC card 25 is provided according to the contents of the receiving contract. An advertisement display control program for causing the receiving device 1 to display the advertisement, contract time zone data 131 (FIG. 5) indicating the contents of the reception contract, and contract advertisement data 132 (FIG. 6) are recorded. FIG. 5 is a diagram showing the contents of the contract time zone data 131. This data is setting data indicating the time zone in which the advertisement program sent from the broadcasting station (hereinafter referred to as the contracting station) of the contracted party is automatically received among the contents of the receiving contract. Each piece is composed of data indicating whether reception is permitted or not permitted. In the present embodiment, midnight to 5 o'clock is set. FIG. 6 is a view showing the contents of the contract advertisement data 132. This data is setting data indicating an advertising program (hereinafter referred to as a contract advertisement) that is automatically received from the contracting bureau among the contents of the receiving contract. The category code 110 and data indicating permission / non-permission of reception for each type of advertisement program. In this embodiment, advertisement programs of companies related to automobiles, computers, and home appliances are set as contract advertisements.

  In the receiving device 1, the viewer inserts the IC card 25 into the card I / F 26, performs a predetermined operation with the remote control unit 27 or the operation key unit 23, and loads the above-described data into the main storage device 21. By performing the presetting, the broadcast program of the contract station can be viewed. Such pre-setting can also be performed by receiving the above-mentioned data from the broadcasting station side via a telephone line without using the IC card 25. In the receiving device 1, when the viewer performs the above-described preset setting and turns off the power, the receiver enters a standby state, and even in that state, the power source device 31 energizes the clock unit 24 and the CPU 15. Yes.

  Next, the operation of the receiving apparatus 1 after the above presetting is performed will be described with reference to the flowcharts of FIGS. In the following description, it is assumed that the content of the contract signed by the viewer with the broadcast station is the content described above stored in the IC card 25.

  Further, in the flowcharts of FIG. 7 to FIG. 10, the step of starting the window A and displaying the advertisement program when the user operates the operation key unit 23 to switch between display and non-display of the data broadcast and the window A are displayed. It is assumed that the closing step is omitted. FIG. 7 is a diagram illustrating control related to display of the advertising program according to the present invention by the CPU 15. The CPU 15 starts receiving the contract advertisement in which the current time is set based on the time information sent from the clock unit 24. It is always confirmed whether it is time (step SA1). Before the reception start time (NO in step SA1), if the receiving apparatus 1 is in a standby state, the process directly returns to step SA1 (NO in step SA2) and is not in a standby state, that is, the power is turned on. When the TV program is being viewed (NO in step SA2), the process proceeds to an off-time display process described later (step SA3). When the reception start time arrives (YES in step SA1), if the program is being viewed (NO in step SA4), the process proceeds to a real-time display process described later (step SA5), and if it is in a standby state (step In step SA4, YES), contract advertisement storage processing in step SA6 and subsequent steps is performed.

(Timer reception processing)
In the timer reception process, the CPU 15 first turns on the power of the main body and energizes the above-described parts except for the first display device 18 (step SA6). Tuning is performed (step SA7), and reception of data broadcast, that is, advertisement broadcast is started (step SA8). Subsequently, it is determined whether or not the category code 110 of the received advertisement program matches the category code set in advance (step SA9), and if it matches, the advertisement program, that is, the contract advertisement. Data (commercial data) is stored (accumulated) in the auxiliary storage device 22 (step SA10), and notification by the second display device 19 is started (step SA11). In this embodiment, the LED is turned on. If the received advertisement program is not a contract advertisement (NO in step SA9), nothing is done. Then, the above processing is repeated until the contract advertisement reception time ends, and when the contract advertisement reception time ends (step SA12), the power of the main body is turned off to return the receiving apparatus 1 to the standby state (step SA13).

  As a result, if the power is turned on by the viewer at 3:00 to 5:00 in the middle of the night and the standby state is not canceled, the probability that the user is not watching the TV program during that time period, that is, the user is It is possible to automatically store in the auxiliary storage device 22 all commercial data of advertisement programs of companies related to automobiles, computers, and home appliances sent from broadcasting stations in a time zone that cannot be reached. Further, by performing the notice display, it is possible to reliably notify the user that the contract advertisement is stored and to view it as described later.

(Off-time display process)
Next, in addition to the contract advertisement reception time described above, the above-described off-time display processing executed when the viewer is watching a TV program (both steps SA1 and SA2 are NO) will be described with reference to the flowchart of FIG. To do.

  In such an off-time display process, first, it is determined whether or not a contract advertisement that the viewer has not yet seen is accumulated in the auxiliary storage device 22 and is notified by the second display device 19. (Step SB1). Here, when contract advertisements that the viewer has not yet seen are accumulated, if the broadcasting station being viewed is the contracting station and the display function of data broadcasting is on (both steps SB2 and SB3). YES), the commercial data is read out from the auxiliary storage device 22, and the data broadcast display window A already activated on the screen of the first display device 18 (monitor 2) as shown in FIG. The stored contract advertisement is displayed instead of the advertisement displayed in real time (step SB4).

  Even if the broadcasting station being viewed is a contracted station, if the data broadcasting display function is off (step SB2 is YES, step SB3 is NO), and the viewing broadcast station is other than the contracted station If the data broadcasting display function is off (NO in both steps SB2 and SB6), a new window A is displayed on the screen of the first display device 18 as shown in FIG. It is activated (step SB5), and the contract advertisement is displayed there (step SB4). Further, the broadcasting station being viewed is other than the contracting station, and the data broadcasting display function is on, and the data broadcasting (advertisement) other than the contracting station is displayed in the window A as shown in FIG. If it is determined (NO in step SB2 and YES in SB6), as shown in FIG. 11 (a), the area of window A activated on the screen of the first display device 18 is shown in FIG. 11 (b). As shown in FIG. 4, the window B is reduced to half, and a new window B is activated to display the contract advertisement there (step SB4).

  Therefore, when a user views one of the television programs regardless of whether the television program of the contracting station is different from the television program of the other station, it is likely that the user is not watching the television program at midnight (3 It is possible to make the viewer surely watch the advertising program broadcast from the time zone to the 5 o'clock range. Therefore, the contracting station side can actively provide advertisement programs to viewers. On the other hand, the user can view an advertisement program that is broadcast only at midnight, for example, even if the user does not want to view it.

  Although not shown in the figure, the commercial data read and displayed from the auxiliary storage device 22 in this manner is added with a flag indicating that viewing has been completed in the auxiliary storage device 22 to distinguish it from other commercial data that has not been displayed yet. Manage separately. When displaying the read commercial data, the display time of the read commercial data is counted accordingly.

  If the display of all commercial data stored in the auxiliary storage device 22 has been completed (YES in step SB8), the notification display on the second display device 19 is canceled (step SB9), and step SB5. Alternatively, when the contract advertisement is displayed by activating window A or B in SB7, the display state before the contract advertisement is displayed by closing window A in FIG. 11 (a) or window B in FIG. 11 (b). If not, the contract advertisement displayed in the window A of FIG. 11A is replaced with the advertisement displayed in real time to return to the display state before the contract advertisement display (step SB10). When the completion of display of all the commercial data stored in the auxiliary storage device 22 is detected in step SB8, a subtraction process for the non-display allowable time 121 and a contract advertisement non-display process (that is, a contract advertisement) (that is, a contract advertisement) If the display state before the advertisement display is continued, the display state before the contract advertisement display has already been made, and therefore only the process of stopping the subtraction process of the non-display allowable time 121 is performed. Thereby, it is possible to prevent the stored advertisement program from being displayed more than once, that is, more than necessary. Then, the display time counted during display of the contract advertisement is updated by adding to the contract advertisement viewing time 120 (see FIG. 4) stored in the predetermined area in the auxiliary storage device 22 (step SB11). ), The process returns to the main routine of FIG.

  Further, when the display of all the commercial data stored in the auxiliary storage device 22 is not completed (NO in step SB8), when the viewer selects non-display of the contract advertisement by a predetermined key operation (step SB8). If YES in SB12), it is determined whether or not there is a remaining permission time (step SB13). This permission time is the non-display allowable time 121 (see FIG. 4) stored in the auxiliary storage device 22, and is a time during which the viewer can hide (forcibly cancel) the contract advertisement. In addition, this time is increased or decreased according to the length of the contract advertisement viewing time 120. That is, it is added every time the contract advertisement viewing time 120 increases and subtracted every time the contract advertisement is not displayed. If the determination result in step SB13 is NO and there is no remaining permission time, or if non-display of the contract advertisement is not selected (NO in step SB12), the process returns to step SB8 described above. Thereby, the display of the contract advertisement is continued.

  If there is a remaining time (YES in step SB13), the contract advertisement is not displayed, that is, the window displaying the contract advertisement is closed or switched to display the display state before the contract advertisement is displayed. After returning to step SB8, until it is determined in step SB8 that display of stored data is complete, contract advertisement display is selected in step SB12, or it is determined in step SB13 that there is no remaining permission time. The contract advertisement display time count stop process, the non-display allowable time 121 subtraction process, and the contract advertisement non-display process (that is, the display state before the contract advertisement display) are continued. That is, when the viewer selects to hide the contract advertisement, the contract advertisement can be hidden only while there is a remaining time for the permission time. Therefore, it is possible to improve convenience for a viewer who has viewed the contract advertisement for a longer time, and to achieve greater convenience according to the time.

  In this embodiment, for the sake of convenience, the display state before the contract advertisement display has been described. However, in actuality, it is detected in step SA2 in FIG. 7 that it is not in the standby state, that is, the power is turned on. If this is detected, the display immediately proceeds to the contract advertisement display state in step SB4.

(Real-time display processing)
Next, in the main routine of FIG. 7, the above-mentioned real time is executed when the viewer is watching the television program within the set contract advertisement reception time (step SA1 is YES and SA4 is NO). The display process will be described with reference to the flowchart of FIG.

  In such real-time display processing, it is determined whether or not the broadcasting station currently being viewed is a contracted station (step SC1). It is determined whether or not the category code 110 of the advertisement program being set matches the category code set in advance, that is, whether or not the received advertisement program is a contract advertisement (step SC11). If they match, the data broadcast display function is on, or even if the data broadcast display function is off, the previous advertisement program is a contract advertisement program (YES in step SC12). 11), as shown in FIG. 11 (a), the contract advertisement is displayed on the data broadcasting display window A that has already been activated on the screen of the first display device 18, and the notification display on the second display device 19 is displayed. And counting of the display time of the contract advertisement is started (step SC6). If the display function of the data broadcast is not turned on and the previous advertisement program is not a contract advertisement program (NO in step SC12), the first display device 18 as shown in FIG. After starting the data broadcasting display window A on the screen (step SC13), the contract advertisement is displayed, and the notification display on the second display device 19 and the count of the display time of the contract advertisement are started (step SC13). SC6). At this time, if the contract advertisement is already displayed, the state is maintained as it is, and only the notification display is started.

  Further, even when viewing the contract station, if the advertisement program sent from the contract station is not a contract advertisement (YES in step SC1 and NO in step SC11), the process proceeds to the following processing shown in FIG. Then, it is determined whether or not the data broadcasting display function is on (step SC14). If the display function is not on, the real-time display process is temporarily exited and the process returns to the main routine of FIG. When the previous advertisement program is a contract advertisement program, the window A is in an active state, so that the window A needs to be closed. When the display function is on (YES in step SC14), a window A as shown in FIG. 11 (a) shows a home appliance related company that is received from the contract station and is not included in the contract contents. Non-contracted advertisements such as advertisement programs are displayed (step SC15). Thereafter, the display of the current non-contracted advertisement is continued until the display of the current non-contracted advertisement ends or the display function is turned off (NO in step SC16), and the display of the current non-contracted advertisement is displayed. When the process is completed, the process returns to the main routine of FIG. 7. When the display function is turned off, the window A is closed (step SC17), and the process returns to the main routine of FIG.

  On the other hand, returning to FIG. 9, if the determination result in step SC1 is NO and the broadcasting station being viewed is other than the contracting station, the second tuner 13 tunes the contracting station and performs data broadcasting (advertising). After receiving (broadcast) (step SC2), it is determined whether or not the data broadcast display function is on (step SC3). If the display function is not on, the process proceeds to step SC11. If the category code 110 of the advertising program matches as described above, the window A is activated on the first display device, and the received contract advertisement is displayed. indicate. If the data broadcasting display function is on (YES in step SC3), it is determined whether or not the advertisement program received in step SC2 is a contract advertisement (step SC4). If it is a contract advertisement, as shown in FIG. 11 (a), the advertisement program started on the screen of the first display device 18 and received from the selected station other than the contract station by the first tuner 12 is displayed. The area of the window A that has been reduced is reduced to half as shown in FIG. 11B, and in addition, a new window B is activated (step SC5), the contract advertisement is displayed there, and the second display The notification display in the device 19 and the count of the contract advertisement display time are started (step SC6). If the display state is already as shown in FIG. 11B, it is not necessary to perform step SC6.

  Therefore, when the viewer is watching any TV program regardless of the contracted station or other selected stations, the contract advertisement can always be displayed in real time and can be surely viewed. This also makes it possible for the broadcasting station side to actively provide advertisement programs.

  In addition, when the determination result in step SC4 is NO and the advertisement program received from the selected station is displayed as shown in FIG. 11A, the advertisement program of the contract station received by the second tuner 13 is displayed. Is a non-contracted advertisement, the process proceeds to step SC18 to determine whether or not the display function is turned off. If the display function is not turned off, the display returns to the main routine of FIG. 7 while continuing to display the advertisement received from the selected station as shown in FIG. 11A, and the display is continued by the processing described above. If the display function is turned off (YES in step SC18), the window A is closed (step SC19), and the process returns to the main routine of FIG. In the display state as shown in FIG. 11B, when the advertising program of the contracted station received by the second tuner 13 is a non-contracted advertisement, it is shown in FIG. 11A before proceeding to step SC18. Processing to switch to the display state is required.

  Subsequently, after displaying the contract advertisement as shown in FIG. 11 (a) and FIG. 11 (b) on the screen of the first display device 18 by the process of step SC6, has the contract advertisement reception time been completed? If the time has expired (YES in step SC7), the window A or B displaying the contract advertisement is first closed to return to the display state before the contract advertisement display (step SC8). Next, the notification display on the second display device 19 is canceled (step SC9), and the display time counted during the display of the contract advertisement up to that time is the contract advertisement viewing time 120 in the auxiliary storage device 22. (Step SC10), the process returns to the main routine of FIG.

  Further, before the contract advertisement reception time ends (NO in step SC7), it is determined whether or not the viewer has selected not to display the contract advertisement by a predetermined key operation (step SC20). Then, when the non-display is not selected, when the non-display is selected, there is no remaining in the permission time (the non-display allowable time 121) described above, and the display of the contract advertisement with the matching category code is finished. If not (NO in step SC20, step SC21, or step SC23), the process returns to step SC7 described above. Thereby, the display of the contract advertisement received in real time is continued. Further, when the contract advertisement non-display is selected, if there is a remaining time (YES in both step SC20 and step SC21), the contract advertisement is not displayed, that is, the window displaying the contract advertisement is closed or displayed. After switching or returning to the display state before the contract advertisement display (step SC22), the process returns to step SC7. That is, even when the contract advertisement is displayed in real time, if the viewer selects the non-display of the contract advertisement, the contract advertisement can be hidden only while there is a remaining time for the permission time.

  Thereafter, it is determined in step SC7 that the contract advertisement reception time has ended, in step SC20 whether contract advertisement display is selected, in step SC21 it is determined that there is no remaining permission time, or in step SC23 the category is displayed. Until it is determined that the display of the contract advertisement with the matching code is finished, the contract advertisement display time count stop processing, the non-display allowable time 121 subtraction process, and the contract advertisement non-display processing (that is, before the contract advertisement display) Display state) continues.

  Then, the power is turned on / off by the viewer during the execution of the timer reception process, the off-time display process, and the real-time display process described above, or the broadcasting station is changed during viewing, so that the operating state of the receiving apparatus 1 is changed. If there is, the CUP 15 immediately returns to step SA1 at that time, and performs processing according to the changed state.

  Here, in the present embodiment described above, since the real-time display process allows only the contract advertisement to be displayed without being stored, commercial data is stored in the auxiliary storage unit 22 in vain. Therefore, the storage capacity of the auxiliary storage unit 22 can be used effectively. In addition, the type of contract advertisement that is stored in the contract time zone by timer reception processing and displayed in off-time display processing in other time zones, or displayed during actual broadcasting by real-time display processing Therefore, the advertisement efficiency can be improved by setting the type according to the viewer's interest at the time of contract. In this embodiment, the case where the type of business of the company is set as the type of the advertising program is shown, but the advertising program may be classified into other categories as a matter of course.

  Further, in the present embodiment, an LED is used as the second display device 19, and this is used as a notification means of the present invention to notify the user that the contract advertisement is stored. If the device 19 is provided with a small LCD or the like, not only a simple notification function but also the contents of contract advertisements (corporate advertisements) and data broadcasting can be displayed. Furthermore, a television program can be displayed on the second display device 19 side, and a contract advertisement or the like can be displayed on the first display device 18 side. Further, if the OSD function is secured on the first display device 18 side, the notification function can be provided on the first display device 18 side during the real-time display process.

  In the present embodiment, the data broadcast is broadcast exclusively for the advertisement program, but the advertisement program may be broadcast as one of a plurality of types of programs broadcast as the data broadcast.

  In addition, the digital TV broadcast receiving apparatus 1 used in an environment in which the advertisement program is transmitted by the digital TV broadcast radio wave separately from the TV program has been described. However, the present invention can also distinguish between the TV program and the advertisement program. If possible, the present invention can also be applied to a receiving apparatus that receives a digital television broadcast in which an advertisement program is inserted between television programs, and further an analog television broadcast. Even in this case, if the type of advertising program can be identified, only a specific type of advertising program can be recorded and displayed as in this embodiment.

1 Digital TV Broadcast Receiver 14 Receiver 15 CPU
16 video decoder 17 audio decoder 19 second display device 20 audio output device 21 main storage device 22 auxiliary storage device 23 operation key unit 24 clock unit 25 IC card 12 first tuner 13 second tuner 112 commercial data 131 contract time Band data 132 Contract advertisement data

Claims (17)

In a television broadcast receiving apparatus for receiving and displaying a broadcasted television program and an advertising program,
Receiving means for receiving the broadcast advertisement program;
Setting means for setting a reception contract time of the advertising program;
Storage means for storing advertisement data that is the content of the advertisement program received by the receiving means within a predetermined time specified by the reception contract time set in the setting means;
A television broadcast receiver comprising: display means for displaying an advertisement program based on advertisement data stored in the storage means.   2. The television broadcast receiving apparatus according to claim 1, further comprising a notifying unit for notifying that the storage unit stores advertisement data for which an advertisement program has not been displayed yet.   3. The television broadcast receiver according to claim 1, wherein the display unit displays an advertisement program based on the advertisement data stored in the storage unit in response to a predetermined display operation by a user.   4. The television broadcast receiver according to claim 3, wherein the predetermined display operation is an operation for displaying a television program.   The apparatus according to claim 1, further comprising a prohibiting unit that prohibits a display operation of the advertising program by the display unit when an advertising program based on the advertising data stored in the storage unit is performed by the display unit. 3. The television broadcast receiver according to 3 or 4.   A time measuring unit for measuring a display time of the advertising program by the display unit; and the prohibiting unit performs an operation of displaying the advertising program by the display unit for a length of time corresponding to the display time measured by the time measuring unit. 6. The television broadcast receiver according to claim 5, wherein the television broadcast receiver is prohibited.   The display unit includes a selection unit that selects a display operation and a non-display operation of the advertising program by the display unit, and the prohibiting unit permits the display by allowing the selection unit to select a non-display operation of the advertising program in the display unit. 7. The television broadcast receiving apparatus according to claim 5, wherein display operation of the advertising program by the means is prohibited.   The setting means includes means for setting a reception contract type of an advertisement program, and the storage means stores only advertisement data of an advertisement program of a reception contract type set in the setting means. Item 8. The television broadcast receiver according to any one of Items 1 to 7.   When a television program broadcast by a specific broadcasting station is displayed within the time specified by the reception contract time, an advertisement broadcast by the specific broadcasting station received by the receiving means is displayed on the display means. 9. The television broadcast receiving apparatus according to claim 1, further comprising control means for forcibly displaying the program and stopping the operation of storing the advertisement data as the contents of the advertisement program in the storage means. Apart from the receiving means, other receiving means for receiving a broadcast television program;
The other receiving means receives a television program broadcast by a broadcast station different from the specific broadcast station that broadcasts the advertisement program received by the receiving means within the time specified by the reception contract time. The display means forcibly displays the advertisement program broadcast by the specific broadcasting station received by the reception means, and the storage means stores the advertisement data as the contents of the advertisement program. 9. The television broadcast receiver according to claim 1, further comprising a control unit for stopping.   The setting means includes means for setting a reception contract type of an advertising program, and the control means forcibly displays only the advertising program of the reception contract type set in the setting means on the display means. The television broadcast receiver according to claim 9 or 10.   The receiving means receives a television program broadcast using the main broadcast and an advertisement program broadcast using data broadcasting, and the display means receives the television program and the advertisement program received by the receiving means. The TV broadcast receiving apparatus according to claim 1, wherein: A television broadcast receiver capable of receiving and displaying a program by data broadcasting using a digital signal,
Selecting means for selecting a display state and a non-display state of the program;
A television broadcast receiver comprising: prohibiting means for prohibiting selection of a non-display state by the selecting means when the program is an advertising program.   14. The television broadcast receiver according to claim 13, wherein the prohibiting unit prohibits selection of a non-display state by the selecting unit when the program is an advertising program broadcast by a specific broadcasting station.   15. The television broadcast receiver according to claim 13, wherein the prohibiting unit prohibits selection of a non-display state by the selecting unit when the program is an advertising program to which a specific code is added. Time measuring means for measuring the time of receiving and displaying the advertisement program by the data broadcasting;
The control means for permitting selection of the non-display state of the advertisement program by the data broadcasting by the selection means for a time corresponding to the display time measured by the time measuring means. The television broadcast receiver according to 13, 14 or 15. In a method for displaying an advertisement program in a television broadcast receiver for receiving and displaying a broadcast television program and an advertisement program,
The advertisement data as the contents of the advertisement program is received and stored in advance within a predetermined time specified by the reception contract time of the advertisement program, and thereafter the advertisement program is displayed based on the advertisement data received and stored in advance. Advertisement program display method.

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