JP2010537551A - Method, apparatus and system for dynamic override of playlist - Google Patents

Abstract

  Embodiments of the present invention provide a method, apparatus, and system for controlling and overriding playlist playout. That is, various embodiments of the present invention provide a means for performing changes and eliminate the need to provide an entirely new playlist. In one embodiment of the present invention, the media playback system dynamically applies the change command to the existing playlist in real time, rather than constructing a new playlist. More particularly, in one embodiment of the present invention, a method for providing dynamic override of at least a portion of a playlist identifies a location in the playlist that needs to be changed, and modifies the playlist. Without changing the media portion presented during the scheduled presentation time of the identified location in the playlist.

Description

  The present invention relates generally to playlist-based audio / video systems, and more particularly to methods, apparatus, and systems for playlist control and override.

  Information and content distribution systems are used to provide information and content to multiple end systems. For example, in video-on-demand applications, media content is available to and used by satellite / cable television subscribers. In general, subscribers can watch video programs (sometimes at an additional cost) that can be selected on their televisions via a set-top box. Also, when making a selection on the subscriber's set top box (STB), the program is transmitted from the program center to the set top box via a cable or satellite network. Playlists can implement video-on-demand applications to schedule video programming and advertising.

  Similarly, in the advertising industry, the provision of retail media content in stores has now become the most popular advertising medium used in broadcast distribution, which is the primary means of content presentation. That is to say, in recent years, video display systems have been introduced for use in advertising by retailers and managers in public spaces. In such a system, the content is delivered by the server and received at each set-top box of each display or display group. Retailers use displays to present current offers or sales information, and public space sells video display time to either national or local advertisers, allowing many consumers to do this. You will see the presentation. Furthermore, in such retail retail advertising systems, playlists can be implemented to schedule current sales, sales information or advertising media clips.

US Provisional Patent Application No. 60 / 965,928

  In such a system, many situations may arise where dynamic changes to the playlist are required to meet business objectives. For example, use a specific media file or set of media files in place of another media file or set of media files, do not play a specific media file or set of media files, Is to insert. Building new playlists in a centralized network management center may not be a viable solution in these cases. Possible reasons are that you want to make changes as quickly as possible (thus omitting the time required to process through the central system), or control the playlist to a local entity without working with the central system The reason for wanting to do it is mentioned.

  Embodiments of the present invention address the shortcomings of the prior art by providing methods, apparatus, and systems for playlist playout control and override.

  Various embodiments of the present invention include means for making only changes to the playlist, eliminating the need to provide an entirely new playlist. In one embodiment of the present invention, the media playback system dynamically applies a change command to an existing playlist in real time rather than constructing a new playlist.

  In one embodiment of the present invention, a method for providing dynamic override of at least a portion of a playlist identifies a location of the playlist that needs to be changed, and within the playlist without modifying the playlist. Changing the media portion presented during the scheduled presentation time of the identified location.

  In an alternative embodiment of the present invention, a playout system for providing dynamic override of at least a portion of a playlist includes at least one programming control system for providing at least playlist override instructions; At least one playout device for executing an override instruction, the playout device identifying a location of the playlist that needs to be changed, and the identified playout in the playlist without modifying the playlist. And changing the media portion presented during the scheduled presentation time of the place.

  The teachings of the present invention can be readily understood by considering the following detailed description in conjunction with the accompanying drawings, in which:

1 is a high-level block diagram of a content distribution system to which an embodiment of the present invention can be applied. 1 is a high level block diagram of a store advertisement network for providing store advertisements. FIG. FIG. 6 is a flow diagram of a method for playlist override or update according to an embodiment of the present invention. 1 is a high level functional block diagram of a system for providing playlist override or update according to one embodiment of the present invention. FIG. 1 is a high level functional block diagram of a system for providing playlist override or update according to one embodiment of the present invention. FIG. FIG. 5 is a high-level block diagram of an embodiment of a playout apparatus suitable for use with the playout system 400 of FIG. 4 in accordance with an embodiment of the present invention.

  It should be understood that the drawings are for purposes of illustrating the concepts of the invention and are not necessarily the only configuration for illustrating the invention. For ease of understanding, where possible, the same reference numbers refer to the same elements common to the drawings.

  The present invention advantageously provides a method, apparatus, and system for controlling and overriding a local playlist for performing changes to the presentation of an existing playlist. Although the present invention will first be described in the context of a retail advertising network environment, particular embodiments of the present invention should not be treated as limiting the scope of the present invention. Those skilled in the art will understand and will be able to ascertain from the teachings of the present invention that the concepts of the present invention can be advantageously applied to almost any content distribution environment.

  The functionality of the various elements in the drawings is provided by using dedicated hardware and hardware capable of executing software in conjunction with appropriate software. When provided by a processor, these functions are provided by one dedicated processor, one shared processor, or multiple individual processors, some of which can be shared. Furthermore, the explicit use of the terms “processor” and “controller” does not refer only to hardware capable of executing software, but implicitly stores “DSP” (digital signal processor) hardware and software. Includes, but is not limited to, “ROM” (read only memory), “RAM” (random access memory), and non-volatile storage. In addition, all descriptions and specific examples illustrating the principles, aspects, and embodiments of the present invention include both structural and functional equivalents of the present invention. Further, such equivalents are intended to include not only presently known equivalents but also equivalents developed in the future (ie, any development element that performs the same function regardless of structure).

  For example, those skilled in the art will appreciate that the block diagrams presented herein are conceptual diagrams of exemplary system components and / or circuits that embody the principles of the invention. Similarly, any flowcharts, flow diagrams, state transition diagrams, pseudocode, etc. may be substantially represented within a computer-readable medium such that a computer or processor is explicitly indicated. Or it will be understood to illustrate various processes performed by the processor.

FIG. 1 is a high-level block diagram of a content distribution system to which an embodiment of the present invention is applied. The content distribution system 100 of FIG. 1 includes, for example, at least one server 110, a plurality of receiving devices such as tuning / decoding means (for example, STBs (set top boxes) 120 _{1 to} 120 _n , and set top boxes 120. _{1 to} 120 _n , each display 130 _{1 to} 130 _n and other receiving devices (for example, speaker systems) 135 _{1 to} 135 _n such as audio output devices, etc. In the system 100 of FIG. Each of the top boxes 120 _{1 to} 120 _n is connected to one display as an example, but in an alternative embodiment of the present invention, each of the plurality of set top boxes 120 _{1 to} 120 _n is more than one. In addition, the content distribution system 100 of FIG. Is shown by way of example with a set-top box 120, but in an alternative embodiment of the invention, the tuning / decoding means of the present invention may be a tuning / decoding circuit incorporated in the display 130 or a stand-alone tuning / decoding. Alternative tuning / decoding means may be provided, such as a device, and the receiving device of the present invention may include any device capable of receiving content, such as audio, video and / or audio / video content.

  In one embodiment of the present invention, the content distribution system 100 of FIG. 1 can be part of a store advertising network. For example, FIG. 2 shows a high level block diagram of a store advertisement network 200 for providing store advertisements. In the advertising network 200 of FIG. 2, the advertising network 200 and the distribution system 100 are similar in entertainment content, news, and stores for music recording, home video, product demonstrations, advertising content, and other such content. Use a combination of software and hardware that creates, distributes, presents, and uses tracking along with content that informs consumers. The content may include content presented in compressed or uncompressed video and audio stream formats (eg, MPEG4 / MPEG4 Part 10 / AVC-H.264, VC-1, Windows Media, etc.) The inventive system is not limited to the use of only these types.

  In one embodiment of the present invention, the software for controlling the various elements of the store advertising network 200 and the content distribution system 100 is a 32-bit operating system that uses a window environment (eg, MS-Windows® or X-Windows operating system) and high performance computing hardware. The advertising network 200 utilizes a distributed architecture to provide centralized content management and, in one embodiment, satellite (or WAN (Wide Area Network), the Internet, a series of microwave links, or other similar mechanisms such as Method) and distributed control via the store module.

  As shown in FIG. 2, the content of the store advertising network 200 and the content distribution system 100 is provided from an advertiser 202, a record company 204, a movie studio 206, or other content provider 208. Advertiser 202 may be a manufacturer, service provider, or other entity. Advertising content from advertiser 202 consists of audiovisual content such as commercials, “infomercials”, product information, product demonstrations and the like.

  The record company 204 can be a record label, music publisher, rights management / publishing entity (eg, BMI or ASCAP), individual artist, or other source of music related content. Record company 204 provides audiovisual content such as music clips (short segments of recorded music), music video clips, and the like. Movie studio 206 can be a movie studio, movie production company, public relations, or other source for the movie industry. Movie studio 106 can provide movie clips, pre-recorded interviews with actors and actresses, movie reviews, “behind the scenes” presentations, and similar content.

  Other content providers 208 can be, for example, any other provider of video, audio, or audiovisual content that can be distributed and displayed using the content distribution system 100 of FIG.

  In one embodiment of the invention, the content is obtained via an NMC (Network Management Center) 210 using, for example, conventional recording media (tape, CD, video, etc.). The content provided to the NMC 210 is compiled into a format suitable for distribution to the local distribution system 100 that distributes and displays the content to a local site, for example.

  The NMC 210 digitizes the received content and provides it to a NOC (Network Operation Center) 220 in the form of a digitized data file 222. Note that data file 222 may be streaming audio, streaming video, or other such information, although in the sense of digitized content. Content compiled and received by the NMC 210 can include commercials, bumpers, graphics, audio, and the like. All files are preferably uniquely identifiable file names. More specifically, the NMC 210 creates a distribution pack that is distributed to one or a plurality of stores systematically or upon request, for a specific site such as a store location. Distribution packs, if used, are already onsite (unless the site's system is being initialized for the first time (in this case, the package being delivered will form the basis of the site's initial content)) Content that is intended to replace or improve existing content that exists in Alternatively, the files may be compressed and transferred separately, or some type of streaming compression program used.

  The NOC 220 communicates the digitized data file 222 to the content distribution system 100 of the commercial sales route 230 via the communication network 225 in this embodiment. Communication network 225 can be implemented with any of a plurality of technologies. For example, in one embodiment of the present invention, the digitized data file 222 can be distributed to the content distribution system 100 of the commercial sales channel 230 using a satellite link. This makes it possible to easily distribute the content by broadcasting (multicasting) the content to various places. Alternatively, the Internet can be used to distribute audiovisual content to the commercial sales channel 230 and provide feedback from the commercial sales channel 230. Further, other methods of implementing the communication network 225 such as using a dedicated line, microwave network, or other such mechanism may be used in accordance with alternative embodiments of the present invention.

  The server 110 of the content distribution system 100 can receive content (eg, distribution packs), and therefore distribute the store content to various receivers such as the set-top box 120, the display 130, and the speaker system 135. Can do. That is, in the content distribution system 100, the content is received and configured for streaming. Streaming is performed by one or more servers configured to operate simultaneously or in concert. Streaming content may include content configured for a variety of different locations or products in sales channels 230 (eg, stores). For example, each set-top box 120, display 130, and various speaker systems 135 are located at specific locations in the sales channel 230, each displaying content and within a predetermined distance from the location of each set-top box and display. Is configured to broadcast audio related to a product in

  The server 110 of the content distribution system 100 receives the content and creates audio, video, and / or audio / video for various different streams (eg, content channels) that are communicated to various receivers throughout the store. Streams can be audio, video, and / or audio / video individual channels modulated to radio frequency, or are transmitted as data flows within a unicast or multicast IP (Internet Protocol) network. These streams can be generated by one or more servers under the same logical set of control software.

  Various embodiments of the present invention provide a means of organizing a set of changes to a playlist or set of playlists. These changes are made according to instructions having prescribed conditions included in the playlist override information provided to the playout system / device. In one embodiment of the present invention, the playout system / device may include the server 110 of the content distribution device 100. However, in alternative embodiments of the present invention, the playout system / device may comprise a separate unit or device. This will be described in detail below.

  These stipulations can be specific times (or time patterns, eg, 2pm to 4pm), specific playout locations (eg, specific stores or channels), or specific presentation locations (eg, Changing the location of the display or speakers). For example, some advertising media are determined to be more suitable for specific times of the day because the advertising material is adult content, for example, advertising media that are determined to be more suitable for specific locations to meet the target audience ( (For example, content in different languages or content for different ages), and some advertising media are determined to be more suitable for location in the store because the product is near the location of the display or speaker. Thus, according to various embodiments of the present invention, media portions are inserted, deleted, and overridden so as to address the above factors (described below) without modifying an existing playlist. And / or replaced.

  The playlist override information of the present invention may include conditional rules that override instructions are not processed unless other conditions associated with the media, playout system or playout system location are met. The conditions include, for example, digital rights management processing, service level agreements with advertisers or media providers, playout system status, impressions, media-related product movements, including sales transactions and inventory, etc. It is.

  In various embodiments of the present invention, the playlist override information can include three basic types of instructions: insert, replace, and delete. Inserting is adding a new clip or playlist to the specified portion of the overridden playlist. Note that the playlist is not changed, only the interpretation of the playlist by the runtime playout system / device. Similarly, the delete instruction results in a specified clip that is not played back in the realized runtime playback. The replacement operation results in a different specific media clip that is played instead of the specific clip in the playlist.

  In one embodiment of the invention, playlist override information and instructions can be generated in response to conditions associated with programming or media changes after the playlist is created and distributed. These terms may include issues or concerns about the media referenced in an existing playlist in the playout system, issues of fulfilling an advertiser or media provider's service content agreement, consumer behavior, impressions, availability of products or services May include advertiser or media provider campaign changes related to gender changes, where venue owners, such as retailers or building owners where the playout system is located, require promotional or communication changes, Or the consumer requests the system to add or delete content based on the request. According to various embodiments of the present invention, the change can be a central programming control system, such as a network management center 210 or a network operations center 220, or a local user, network operator, advertiser, media provider, venue, for example. This is done from a plurality of programming control systems (eg, interfaces) determined by the owner (eg, retailer), the consumer accessing the playout system. The venue owner can authorize the central staff or field staff to make changes based on the comparison of each site requirement with the requirements of multiple playout system locations or the central network.

  In one embodiment of the present invention, the playout system receives specific identified override information from at least one of a network management center, a network operations center, or from a local server in a retail advertising environment, for example. Receive. The override information can include identification information that identifies the particular playlist that needs to be changed. Further, the override information can include a media clip or media portion to replace a particular media portion in the playlist that is changed, or a media portion that is added to the playlist. The override information can also include information regarding the portion of the identified playlist that should be deleted but not published on the receiver (eg, display or speaker).

  In one embodiment of the invention, in order to track and understand changes that occur for the purpose of accurately recognizing playout results, the playout system generates a new playlist with override instructions executed, Can indicate changes made under current conditions. This condition is recorded in a new playlist along with changes to media, ordering, and layout. The new playlist is returned to the programming control system, which then uses the new playlist as the expected execution definition at the playout site. When the playout system records the actual execution results and sends them back to the programming control system, the playout system associates the predicted results based on the new playlist with the actual results and at the same time changes the playlist. Create either a new playlist or a new playlist override instruction, integrating with additional conditions such as the causal condition or whether consumer behavior has changed, product or service availability, impressions, etc. Can do. Furthermore, the predicted playout state and the actual playout state are used to prove performance to the advertiser, media provider, or venue owner.

  FIG. 3 is a flow diagram of a method for playlist override or update according to one embodiment of the invention. The method 300 of FIG. 3 begins at step 302, at which time playlist override information is received. Next, step 300 proceeds to step 304.

  In step 304, the location of the playlist that needs to be changed is identified using the received playlist override information. The method 300 then proceeds to step 306.

  In step 306, the change is performed at the time of presentation of each identified location in the playlist (ie, video display or audio presentation). More specifically, in step 306, if there is a need to change (eg, replace, insert, delete) the media portion of the playlist, the playout device / system will identify the playlist that needs to be replaced. By causing the receiver to present an alternative media part instead of the identified media part and / or by not performing the identified media part of the playlist that needs to be deleted and / or identification within the playlist The changes identified in the playlist override information are performed by operating the media portion identified as needing to be added to the playlist at the appropriate point in time. Thereafter, the method 300 ends.

  According to the embodiment of the present invention described above, playout override playout is performed without any modification to the playlist itself. The playout system / device responds to the request to receive the modification of the playlist, in accordance with the received playlist override information, with the alternative video / audio content of the entire media content of the playlist on the final receiver side. The final receiver during a specific time by performing playout or by not allowing the final receiver to play a portion of the media content of the playlist identified as to be deleted by the playlist override information By adding the media content to the playlist by receiving the additional media content, the playout of the playlist on the final receiver (eg, display or speaker) side is changed. In one embodiment of the present invention, additional content and replacement content are provided to the playout system / device along with playlist override information. In an alternative embodiment of the present invention, the playout system / device of the present invention has storage means (eg, memory or hard disk, etc.) for storing media content used in the playlist override concept of the present invention. be able to.

  FIG. 4 is a high level functional block diagram of a system for providing playlist override or update according to an embodiment of the present invention. The system 400 of FIG. 4 includes a remote operations center 402 that includes two remote programming control systems 404, 405 as an example. In one embodiment of the present invention, the two remote programming control systems 404, 405 may comprise a control device of a network management center 210 and a network operations center 220 including, for example, a user interface. As shown in the embodiment of FIG. 4, the users of the remote programming control system can include at least one of a network operator, an advertiser, a media provider, a venue owner, and a consumer.

  The system of FIG. 4 further includes a local playout system 420 that includes, by way of example, a local programming control system 422 and a local playout device 424. As described above, in one embodiment of the present invention, the local playout device 424 can include the server 110 of the content distribution system 100. However, in alternative embodiments of the present invention, the playout system / device may comprise a separate unit or device. For example, FIG. 5 is a high-level block diagram of one embodiment of a playout apparatus suitable for use in the playout system 400 of FIG. 4 according to one embodiment of the present invention.

  The playout device 424 of FIG. 5 includes, as an example, a processor 510 and a memory 520 for storing control programs (eg, playlist processor software, streaming server software), storage media content, and the like. The processor 510 cooperates with normal support circuitry 530 such as a power supply, clock circuitry, cache memory, and circuitry that assists in executing software routines stored in the memory 520. Thus, some of the process steps shown herein, such as software processes, are implemented in hardware as, for example, circuitry that cooperates with processor 510 to perform the various steps. it is conceivable that. The playout device processor 510 may comprise a CPU including (but not limited to) an audio and video processor (not shown). The playout device 424 further includes an input / output circuit 540 that forms an interface between various functional elements communicating with the playout device 424.

  The playout device 424 of FIG. 5 is shown as a general purpose computer programmed to perform various control functions in accordance with the present invention. Can be implemented in. Thus, the process steps shown herein are to be broadly interpreted as being equivalently performed by software, hardware, or a combination thereof.

  Returning to FIG. 4, in one embodiment, in the system 400, the playlist override information, along with the media content, is played from the remote operation center 402 from either of the two remote programming control systems 404, 405 to the playout device 424. Is communicated to. Further, in one embodiment, playlist override information according to the present invention is communicated to the playout device 424 from the local playout system local programming control system 422 along with the media content. In the embodiment of FIG. 4, the playlist override information is shown as being communicated with the media content, but in an alternative embodiment of the invention, the playlist override information is different from the communicated media content. Sent on time.

  Upon receiving playlist override information and media content, the playout device 424 uses the playlist override information to identify areas of media content that need to be changed or updated. The playout device 424 then performs the necessary changes before communicating the media content to the final receiver (eg, display or speaker) for display or presentation. More specifically, the playlist override information received by the playout device 424 identifies a specific portion of media content that needs to be deleted or needs to be overwritten, or an area of media content that needs additional media to be added. Can do. The playout device 424 then communicates alternative data or additional data to each final receiver for presentation in place of the original media content in the case of media content replacement or media content addition. To present corrected or updated media content. In the case of media content deletion, the playout device 424 does not communicate the media content to be deleted to each final receiver.

  As shown in FIG. 4, the playout device 424 can also provide playlist change feedback to the programming control systems 404, 405, and 422. That is, as described above, in order to track and understand changes that occur for the purpose of accurately recognizing the playout result, the playout device 424 generates a new playlist in which the override instruction has been executed, Can indicate changes made under current conditions. This condition is recorded in a new playlist along with changes to media, ordering, and layout. The new playlist is returned to the programming control system 404, 405, 422, which then uses the new playlist as the expected execution definition at the playout site (not shown). When the playout device 424 records the actual execution results and sends them back to the programming control system, the predicted results are associated with the actual results based on the new playlist.

  As described above, in one embodiment of the present invention, additional media content or alternative media content to meet playlist override information requirements may be played out, for example, with or separately from media content or playlist override information. Communicated to device 424. In alternative embodiments of the present invention, additional media content or alternative media content to meet the requirements for playlist override information is stored in the memory or storage means of the playout device 424.

  The use of the term “display” throughout the teachings of this disclosure should not be considered limited to video presentation, eg, either video presentation on a display or audio presentation on a speaker, and / or Note that both video and audio presentation at the integrated device can be shown. Further, the terms “media content” and / or “media portion” and / or “media clip” as used throughout the teachings of this disclosure refer to media content that includes a video portion, an audio portion, and / or both portions. Note that it can be used to identify.

  While various embodiments (one example and not limitation) of methods, apparatus, and systems for controlling and overriding playlist presentation have been described, modifications and variations by those skilled in the art in light of the above teachings Note that it is possible. Accordingly, it should be understood that changes may be made in the particular embodiments of the invention disclosed which are within the scope and spirit of the invention. While the foregoing describes various embodiments of the present invention, other and further embodiments of the invention may be devised without departing from the basic scope of the invention.

Claims (25)

A method of providing dynamic override of at least part of a playlist,
Identifying the location of the playlist that needs to be changed,
Changing the media portion presented during the scheduled presentation time of the identified location of the playlist without modifying the playlist.   The method of claim 1, wherein the playlist includes a compilation of retail advertising media portions that are presented in a retail advertising environment.   The method of claim 1, wherein the presentation of the media portion includes at least one of displaying video content on a display and playing audio content on a speaker.   The change includes replacing the media portion of the playlist that is scheduled to be presented during the presentation time of the identified location with an alternative media portion, and the playout system is presented with the media portion of the playlist. The method of claim 1, wherein the alternative media portion is presented during the time to be.   The change includes deleting a media portion of the playlist to be presented during the presentation time of the identified location in the playlist, and the playout system does not cause the media portion of the playlist to be presented. The method according to claim 1.   The change includes adding a media portion to the playlist, and the playout system causes the additional media portion to be presented at a presentation time of an identified location in the playlist. The method described in 1.   The method of claim 1, wherein the change is triggered by at least one predetermined condition.   8. The method of claim 7, wherein the at least one predetermined condition includes at least one of a specific time zone, a specific playout location, and a specific presentation location.   The method of claim 1, further comprising: receiving a request for the change in the playlist; and receiving playlist override information from at least one of a remote distribution network and a local playout network. The method described.   The method of claim 1, further comprising: generating information about an updated playlist that includes the change to prove that the change has been performed in response to performing the change. .   The method of claim 1, wherein the modification is not performed unless at least one predetermined condition is met.   The at least one predetermined condition is at least one condition regarding media, playout system, playout system location, eg, digital rights management process, service content agreement with advertiser or media provider, playout system status 12. The method of claim 11, comprising at least one of media related product movements, including impressions, sales transactions and inventory. A playout device for providing dynamic override of at least a portion of a playlist including means for storing at least a playlist override instruction and a program instruction, and a processor for executing the program instruction,
In response to the processor executing the program instructions, the playout device
To perform the steps of identifying the location of the playlist that needs to be changed and changing the portion of the media presented during the scheduled presentation time of the identified location in the playlist without modifying the playlist A playout apparatus characterized by being configured as described above.   The playout apparatus according to claim 13, wherein the playout apparatus displays an alternative media portion during a presentation time of the identified location according to the playlist override command.   The playout device according to claim 13, wherein the playout device does not display the media portion of the playlist that is scheduled to be displayed during the presentation time of the identified location according to the playlist override command. apparatus.   The playout apparatus according to claim 13, wherein the playout apparatus adds a media part to the playlist displayed during the presentation time of the identified location according to the playlist override command.   The playout apparatus according to claim 13, wherein the playout apparatus communicates playlist change feedback information to a source of the playlist override command.   The playout apparatus according to claim 17, wherein the playlist change feedback information includes information on an updated playlist including a playlist change in order to prove that the change has been executed.   The playout device according to claim 13, wherein the playout device stores alternative media content and additional media content for satisfying the requirements of the playlist override command in the storage means. A playout system for providing dynamic override of at least part of a playlist,
At least one programming control system for providing at least a playlist override instruction; and at least one playout apparatus for executing the playlist override instruction;
Identifying a location in the playlist that needs to be changed, and changing a media portion presented during a scheduled presentation time of the identified location in the playlist without modifying the playlist A playout system comprising at least one playout device configured to execute   The playout system of claim 20, wherein the programming control system further provides media content and the playlist.   The playout system of claim 20, wherein the programming control system comprises a user interface.   The playout system of claim 22, wherein the user interface is used to input a playlist override command.   The playout system of claim 20, wherein the at least one programming control system comprises at least one of a local programming control system and a remote programming control system. A method for providing dynamic override of at least a portion of a compiled playlist, comprising:
Identifying the location in the compiled playlist that needs to be changed;
Performing a change at an identified location of the compiled playlist without modifying the compiled playlist.

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