JP2010286678A - Information display apparatus and information display method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an information display apparatus and an information display method, for displaying advertisement information when requested by an advertiser. <P>SOLUTION: When a button for requesting to display advertisement is operated and a connected advertisement display 30 is not in a state of displaying advertisement data, a remote control central processing device 23 receives a display coefficient from the advertisement display 30. When an advertiser selects an authenticated advertisement datum from among advertisement data stored in a card 40, an advertisement charge required to display the advertisement datum selected for the connected advertisement display 30 is calculated based on the advertisement coefficient of the selected advertisement datum and received display coefficient. If the calculated advertisement charge is equal to or smaller than a remaining amount of money stored in a remaining amount storage section 26, a value calculated by subtracting the calculated advertisement charge from the remaining amount of money is used as an updated amount of remaining money. The selected advertisement datum is sent to the advertisement display 30 and displayed. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to an information display device and an information display method for displaying information such as advertisements.

  FIG. 13 is a block diagram showing a configuration of an advertising system 9 according to a conventional technique. An advertisement system 9 that is an example of an information display device includes an information display 91 and a server 92. The information display 91 is a large display that is installed outdoors or indoors for use by customers and displays information such as advertisements. The server 92 is installed in an advertising agency or the like, and stores an advertisement in association with a start time and an end time of the advertisement for each advertiser contracted in advance.

  When the time for starting display is reached, the server 92 transmits the advertisement associated with the time to the information display 91 for display. For example, at time “9:00”, “company A advertisement” is transmitted and displayed on the information display 91, and at time “10:00”, “company B advertisement” is transmitted and displayed on the information display 91. At time “11:00”, “C company advertisement” is transmitted to the information display 91 and displayed, and at time “12:00”, display of “C company advertisement” is terminated.

  The POS system described in Patent Document 1 is another example of an information display device according to a conventional technique. This POS system includes a POS terminal and an electronic bulletin board system, and the POS terminal manages a usage fee for image information used in the electronic bulletin board system. The POS terminal calculates a usage fee based on usage conditions such as the display size, type, area used, time used, and time zone used. When the payment of the fee is completed at the POS terminal, the image information input to the POS terminal is transferred to the electronic bulletin board system. The electronic bulletin board system displays image information according to usage conditions.

  The system for selling the advertisement space of the electronic bulletin board on the Internet described in Patent Document 2 is still another example of the information display device according to the conventional technology. The system selects electronic bulletin boards, which are located in various outdoor and indoor geographical areas and have web addresses associated with them, a server that implements the bulletin board website, and an advertisement board. And a client for performing an operation for displaying information. The client selects the available time and duration for displaying the information, purchases the advertising time using a credit card, etc., and uploads the information to be displayed to the server. And display information in duration.

JP 9-34954 A Special table 2002-543501 gazette

  However, these conventional technologies display information such as advertisements under preset conditions, and there is a problem that information such as advertisements cannot be displayed when requested by an advertiser. .

  An object of the present invention is to provide an information display device and an information display method capable of displaying advertisement information when requested by an advertiser.

The present invention is a storage means for storing advertisement information representing an advertisement, a transmission means for transmitting information by wireless communication, a request means for requesting transmission of advertisement information, and when transmission of advertisement information is requested by the request means, A terminal unit including transmission control means for reading the advertisement information stored in the storage means and controlling the read advertisement information to be transmitted by the transmission means;
Display means for displaying information, receiving means for receiving advertisement information by wireless communication, and when the receiving means receives the advertising information transmitted by the transmitting means, the advertising information received by the receiving means is displayed by the display means. And a display unit including display control means for controlling display.

Further, in the present invention, the storage unit stores a display unit availability frequency for displaying the advertisement information on the display unit,
The transmission control unit is configured to store the storage unit when the display unit available frequency stored in the storage unit is equal to or higher than a display necessary frequency required for displaying the advertisement information stored in the storage unit on the display unit. The advertisement information stored in the means is controlled to be transmitted by the transmission means, and the display necessary degree is subtracted from the display unit available degree stored in the storage means every time the advertisement information is transmitted, and the storage Control is performed so that advertisement information is not transmitted when the display unit available frequency stored in the means is less than the display necessary frequency.

  In the invention, it is preferable that the display necessity frequency is calculated based on an advertisement coefficient calculated based on a duration for which the advertisement information is displayed and a display coefficient indicating a display effect level for each display unit. And

The present invention further includes a determination unit that determines whether or not the advertisement information to be displayed on the display means satisfies a predetermined display condition,
The storage means stores condition matching information indicating that the advertisement information satisfies a predetermined display condition in association with the advertisement information determined by the determination unit,
The transmission control means controls the advertisement information not associated with the condition matching information so as not to be transmitted even if the request means requests the transmission of the advertisement information.

The present invention also includes a storage unit that stores advertisement information representing an advertisement, a transmission unit that transmits information through wireless communication, and a terminal unit that includes a request unit that requests transmission of advertisement information.
An information display method for displaying advertisement information on an information display device including display means for displaying information and a display unit including reception means for receiving advertisement information by wireless communication,
A transmission control step of controlling to read the advertisement information stored in the storage means and to transmit the read advertisement information by the transmission means when transmission of the advertisement information is requested by the request means;
And a display control step for controlling the advertisement information received by the receiving means to be displayed by the display means when the advertisement information transmitted in the transmission control step is received by the receiving means. It is a display method.

  According to the present invention, the terminal unit includes storage means, transmission means, request means, and transmission control means. The storage means stores advertisement information representing an advertisement. Information is transmitted by wireless communication by the transmission means. The request means requests transmission of advertisement information. Then, when the transmission control means requests the advertisement information to be transmitted by the request means, the advertisement information stored in the storage means is read out, and the read advertisement information is controlled to be transmitted by the transmission means. The The display unit includes display means, reception means, and display control means. Information is displayed by the display means. The receiving means receives the advertisement information by wireless communication. Then, when the receiving unit receives the advertising information transmitted by the transmitting unit, the display control unit controls the display unit to display the advertising information received by the receiving unit.

  Therefore, the advertisement information can be displayed when transmission of the advertisement information is requested by the request means of the terminal unit, that is, when the advertiser requests it. That is, the advertiser can display the advertisement in a timely manner by judging the situation such as the degree of congestion, weather, time zone, and inventory of the customer.

  Further, according to the present invention, the storage unit stores the display unit availability frequency for displaying the advertisement information on the display unit. When the display controllable frequency stored in the storage unit by the transmission control unit is equal to or greater than the display necessary frequency required for displaying the advertisement information stored in the storage unit on the display unit, the storage The advertising information stored in the means is controlled to be transmitted by the transmitting means, and the necessary display frequency is subtracted from the display unit available frequency stored in the storage means every time the advertising information is transmitted. Further, the transmission control unit controls the advertisement information not to be transmitted when the display unit usable frequency stored in the storage unit is less than the display necessary frequency. Therefore, the advertiser can use the display unit available frequency determined according to the already paid advertising fee, for example, the remaining amount is more than the necessary display frequency necessary for displaying the advertising information on the display unit, for example, the necessary advertising fee or more. As long as there is, advertisement information can be displayed at any time. Further, when the remaining amount becomes less than the necessary advertisement fee, the display of the advertisement can be prohibited.

  Further, according to the present invention, the display necessary frequency is calculated based on an advertisement coefficient calculated based on a continuation time during which advertisement information is displayed and a display coefficient representing a display effect level for each display unit. In the case of a short advertising time or a display unit with low advertising effectiveness, there is no need to pay a high fee, and the advertiser can perform advertising according to the necessity and budget of advertising.

  According to the invention, the determination unit determines whether or not the advertisement information to be displayed on the display unit satisfies a predetermined display condition. The storage unit stores condition matching information indicating that the advertisement information satisfies a predetermined display condition in association with the advertisement information determined by the determination unit. Then, the transmission control unit controls the advertisement information not associated with the condition matching information so as not to be transmitted even if the request unit requests transmission of the advertisement information. Therefore, since only the advertisement information that has been confirmed to have no problem in the advertisement content is displayed, it is possible to prevent the display of advertisements that are contrary to public order and morals.

  Further, according to the present invention, a terminal unit including a storage unit that stores advertisement information representing an advertisement, a transmission unit that transmits information by wireless communication, and a request unit that requests transmission of advertisement information, and a display unit that displays information In the transmission control step, when the transmission of the advertising information is requested by the requesting unit, the storage unit is configured to display the advertising information on the information display device including the display unit including the receiving unit that receives the advertising information by wireless communication. The advertisement information stored in is read out, and the read advertisement information is controlled to be transmitted by the transmission means. In the display control step, when the receiving unit receives the advertisement information transmitted in the transmission control step, the display unit controls to display the advertising information received by the receiving unit.

  Therefore, the advertisement information can be displayed when transmission of the advertisement information is requested by the request means of the terminal unit, that is, when the advertiser requests it. That is, the advertiser can display the advertisement in a timely manner by judging the situation such as the degree of congestion, weather, time zone, and inventory of the customer.

It is a block diagram which shows the structure of the advertisement system 1 which is one Embodiment of this invention. It is a figure for demonstrating the process sequence when paying an advertisement fee. It is a figure for demonstrating the process sequence when requesting preparation of advertisement data. It is a figure for demonstrating the process sequence when requesting approval of self-made advertisement data. It is a figure for demonstrating the process sequence when displaying an advertisement. 4 is a flowchart showing a processing procedure of connection processing in the remote control device 20. 5 is a flowchart showing a processing procedure of connection processing in the advertisement management server 10. 4 is a flowchart showing a processing procedure of a deposit process in the remote control device 20. 4 is a flowchart showing a processing procedure of a deposit process in the advertisement management server 10. 4 is a flowchart showing a processing procedure of advertisement data registration processing in the advertisement management server 10. 4 is a flowchart showing a processing procedure of advertisement display request processing in the remote control device 20. 4 is a flowchart showing a processing procedure of an advertisement display process on the advertisement display 30. It is a block diagram which shows the structure of the advertisement system 9 by a prior art.

  FIG. 1 is a block diagram showing a configuration of an advertising system 1 according to an embodiment of the present invention. The advertisement system 1 that is an information display device is a system that displays advertisement information (hereinafter referred to as “advertisement data”) representing an advertisement, an advertisement management server 10, a remote control (hereinafter referred to as “remote control”) device 20, an advertisement display display. 30 and a card 40. The information display method according to the present invention is processed by the advertisement system 1.

  The advertisement management server 10 that is a determination unit is capable of wireless communication with the remote control device 20. In addition, the remote control device 20 can wirelessly communicate with each of the plurality of advertisement display displays 30. Although only three advertisement display displays 30 are shown in FIG. 1, four or more may be used, or only one remote control device 20 and one card 40 are shown. Good. The advertisement management server 10 and the remote control device 20 can both attach and detach the card 40.

  The advertisement management server 10 is a server that is installed in, for example, an advertising agency and controls settlement of paid advertisement fees, determination of remaining amount, and creation and authentication of advertisement data. The advertisement management server 10 includes a server central processing unit 11, an accounting management unit 12, an advertisement data creation unit 13, a key input unit 14, a server card read / write unit (hereinafter referred to as “R / W”) 15, and a server data transmission / reception device 16. And a storage unit (not shown).

  The server central processing unit 11 stores the program and controls the key input unit 14, the server card R / W 15 and the server data transmission / reception device 16 by executing the stored program. The billing management unit 12, the advertisement data creation unit 13, and the encryption unit 111 are functions realized when the server central processing unit 11 executes a program. The charge management unit 12 includes a deposit management unit 121, an advertisement size calculation unit 122, and a rights count calculation unit 123.

  The deposit management unit 121 settles an advertisement fee that is prepaid by the remote control device 20 in order to display the advertisement information on the advertisement display 30. The payment may be a payment by electronic money or a payment by a credit card, as long as it is an electronic payment method. The advertisement size calculation unit 122 calculates an advertisement coefficient based on the duration for reproducing the advertisement data. The advertisement coefficient is, for example, a number representing the playback time in seconds. When the advertisement data includes sound, for example, a value obtained by multiplying the value by 1.5 is the advertisement coefficient.

  The number-of-rights calculation unit 123 calculates the number of rights according to the advertising fee settled by the deposit management unit 121. The number of rights that is the display unit availability count is, for example, the number of times that an advertisement can be displayed on the advertisement display 30. The number of rights is not limited to the number of times of display, and the remaining amount of the paid advertising fee may be used as the number of rights. Hereinafter, a case where the remaining amount of the advertisement fee is the number of rights will be described. In this case, the remaining amount is the display unit availability frequency. The advertising agency in which the advertisement management server 10 is installed pays the owner of the advertisement display display 30 a fee corresponding to the number of times the advertisement is actually displayed.

  When there is a request for creation of advertisement data from the remote control device 20, the advertisement data creation unit 13 is provided with information provided from the remote control device 20 via the card 40, for example, advertisement content such as advertisement text, video and audio, advertisement time, etc. Based on the information such as the size of the advertisement, and the like, the advertisement data and the authenticated data to be displayed on the advertisement display 30 are created. Then, the created advertisement data and authenticated data are associated with each other and stored in the card 40.

  The authenticated data that is the condition matching information is data representing that the advertisement data satisfies a predetermined display condition. The predetermined display condition is, for example, a condition that does not violate public order and morals. When advertisement data is already stored in the card 40, the advertisement data creation unit 13 determines whether or not the advertisement data stored in the card 40 satisfies a predetermined display condition, and satisfies the predetermined display condition. Only when the authentication data is created, the created authenticated data is stored in the card 40 in association with the advertisement data.

  The encryption unit 111 encrypts the remaining amount of the advertisement fee settled by the deposit management unit 121 (hereinafter also referred to as “scramble”). The encryption unit 111 encrypts information to be transmitted in order to prevent the transmitted information from being illegally used by a third party. When transmitting the remaining amount to the remote control device 20, the server central processing unit 11 encrypts the remaining amount by the encryption unit 111 and transmits the encrypted remaining amount.

  The key input unit 14 is configured by, for example, a keyboard and a mouse, and is an input device that inputs information. The key input unit 14 sends the input information to the server central processing unit 11. The server card R / W 15 can attach and detach the card 40, detects the attachment and detachment of the card 40, and notifies the server central processing unit 11 of the detection. The server card R / W 15 writes information received from the server central processing unit 11 to the mounted card 40, reads information stored in the mounted card 40, and sends the read information to the server central processing unit 11.

  The server data transmission / reception device 16 is a device that transmits / receives information to / from the remote control data transmission / reception device 27 of the remote control device 20 by wireless communication. The server data transmission / reception device 16 transmits information received from the server central processing unit 11 to the remote control data transmission / reception device 27. Information received from the device 27 is sent to the server central processing unit 11.

  A storage unit (not shown) stores information such as an advertiser ID (Identification) and a password. The advertiser ID is, for example, a remote control ID assigned to each remote control device 20 in order to identify the remote control device 20 provided to each advertiser. The advertiser password is information assigned to each advertiser in order for the advertiser to access the advertisement management server 10 from the remote control device 20.

  The remote control device 20 is a device that is provided to each advertiser and performs an operation for the advertiser to pay an advertisement fee, an operation for requesting creation of advertisement data, and an operation for requesting display of advertisement data. . The remote control device 20 includes a remote control display device 21, an operation button 22, a remote control central processing device 23, a remote control card R / W 24, a decryption unit 25, a remaining amount storage unit 26, a remote control data transmission / reception device 27, and a remote control ID storage memory (not shown). Consists of including. The remote control display device 21 is constituted by a display device such as a liquid crystal display, for example. Information received from the remote control central processing device 23, for example, an operation for paying an advertisement fee, an operation for requesting creation of advertisement data, and a display of advertisement data Displays information that accompanies an operation to request

  The operation button 22 which is a request means is an operation button for performing an operation for paying an advertisement fee, an operation for requesting creation of advertisement data, an operation for requesting display of advertisement data, and the like. Input button for entering numbers, characters, etc., Confirm button for confirming entered information, Request button for requesting advertisement display, Display button for displaying a menu for requesting creation of advertisement data and payment of advertisement fee, etc. and so on. The operation button 22 informs the remote control central processing unit 23 which operation button has been operated.

  The remote control central processing unit 23 as transmission control means stores the program and controls the remote control display device 21, the remote control card R / W 24, and the remote control data transmission / reception device 27 by executing the stored program. The remote control card R / W 24 can detach the card 40, detects the attachment / detachment of the card 40, and notifies the remote control central processing unit 23 of the detection. The remote control card R / W 24 writes information received from the remote control central processing unit 23 to the attached card 40, reads information stored in the attached card 40, and sends the read information to the remote control central processing unit 23.

  The decryption unit 25 is a function realized by executing a program stored in the remote control central processing unit 23. The decryption unit 25 encrypts the remaining amount received from the remote control central processing unit 23 and writes it in the remaining amount storage unit 26, and the remaining amount stored in the remaining amount storage unit 26 according to an instruction from the remote control central processing unit 23. The read remaining amount is decrypted, and the decrypted remaining amount is sent to the remote control central processing unit 23. The remaining amount storage unit 26 is configured by, for example, a semiconductor memory and stores the encrypted remaining amount. Information stored in the remaining amount storage unit 26 is written or read by the decryption unit 25. When the remote control central processing unit 23 transmits the remaining amount to the remote control device 20, the decryption unit 25 does not decrypt the encrypted remaining amount read from the remaining amount storage unit 26 by the decryption unit 25. Send.

  The remote control data transmission / reception device 27 as a transmission means is a device that transmits / receives information to / from the server data transmission / reception device 16 of the advertisement management server 10 by wireless communication and the display data transmission / reception device 34 of the advertisement display 30 by wireless communication. Information received from the central processing unit 23 is transmitted to the server data transmission / reception device 16 or the display data transmission / reception device 34, and information received from the server data transmission / reception device 16 or the display data transmission / reception device 34 is transmitted to the remote control central processing unit 23.

  A remote control ID storage memory (not shown) stores a remote control ID assigned to itself among the remote control IDs assigned to each remote control device 20 in order to identify each remote control device 20, and can be read out by the remote control central processing unit 23. is there.

  The advertisement display 30 as a display unit is installed, for example, in front of a station, on the roof of a building, or in front of each advertiser's store. As with vending machines, the advertisement display 30 is installed by the advertising agency or advertiser at the request of the owner of the installation site, or installed by the owner of the installation site. At the discretion of the person. Since the advertising display 30 installed in a place with a large advertising effect has a large number of advertisers who desire an advertisement, the advertising fee can be set high.

  The plurality of advertisement display displays 30 have the same configuration. The advertisement display 30 includes a display device 31 and a personal computer (hereinafter referred to as “PC”) 32. The PC 32 includes a display central processing unit 33, a display data transmission / reception device 34, and an advertisement storage memory 35. When it is necessary to output sound, a sound output unit such as a speaker may be included in the PC 32. The display device 31 that is a display means is configured by a display device such as a large display, for example, and displays advertisement data received from the display central processing unit 33.

  The display central processing unit 33 as display control means stores the program and controls the display display device 31 and the display data transmitting / receiving device 34 by executing the stored program. The display central processing unit 33 stores a display coefficient set for each advertisement display 30. The display coefficient is a coefficient determined based on, for example, the screen size and installation conditions. The installation conditions are conditions such as the installation height and the traffic situation of the installation location. The display coefficient is set to a higher value for the advertisement display 30 having a higher advertisement effect.

  The display data transmission / reception device 34 which is a receiving means is a device which transmits / receives information to / from the remote control data transmission / reception device 27 of the remote control device 20 by wireless communication, and transmits information received from the display central processing unit 33 to the remote control data transmission / reception device 27. The information received from the remote control data transmitter / receiver 27 is sent to the display central processing unit 33.

  The advertisement storage memory 35 is a memory for storing advertisement data, and can be written and read by the display central processing unit 33. The display central processing unit 33 writes and stores the advertisement data received from the remote control device 20 by the display data transmitting / receiving device 34 in the advertisement storage memory 35, reads the stored advertisement data from the advertisement storage memory 35, and sends it to the display display device 31. To display.

  The card 40 serving as a storage means is configured by a nonvolatile readable / writable memory, for example, a flash memory, and is detachable from the server card R / W 15 of the advertisement management server 10 and the remote control card R / W 24 of the remote control device 20. The card 40 is a storage medium for passing the advertisement data authenticated by the advertisement management server 10 to the remote control device 20. The card 40 is an advertisement storage unit 43 in which a partial area of the memory stores advertisement data, and stores the authenticated data 41 and the advertisement coefficient 42 in the remaining area excluding the advertisement storage unit 43.

  The authenticated data 41 is created by the advertisement data creating unit 13 and written to the card 40 in association with the authenticated advertisement data by the server card R / W 15. The advertisement coefficient 42 is calculated by the advertisement size calculation unit 122 and is written into the card 40 in association with the advertisement data for which the advertisement coefficient 42 is calculated by the server card R / W 15.

  The advertisement data stored in the advertisement storage unit 43 is data created by the advertisement data creation unit 13 in response to a request from the remote control device 20 and written by the server card R / W 15. Instead of requesting the advertisement management server 10 to create advertisement data, it is also possible to use advertisement data stored in the advertisement storage unit 43 of the card 40. In this case, when the advertisement data creation unit 13 confirms that the advertisement data stored in the advertisement storage unit 43 of the card 40 satisfies a predetermined display condition, the advertisement data creation unit 13 creates the authenticated data 41 and stores the created authenticated data 41. The card 40 is stored in association with the confirmed advertisement data. The remote control device 20 and the card 40 correspond to a terminal unit.

  FIG. 2 is a diagram for explaining a processing procedure when paying an advertisement fee. In the processing procedure S11, when the advertiser performs an operation for paying the advertisement fee to the remote control device 20, the remote control device 20 is installed in the advertising agency or the like with the current remaining amount, for example, 100,000 yen. To the advertisement management server 10. In the processing procedure S12, the advertiser pays an additional advertising fee, for example, 300,000 yen with electronic money, using the remote control device 20. In the processing procedure S13, the advertisement management server 10 installed in the advertising agency or the like adds a paid advertisement fee (for example, 300,000 yen) to the received current remaining amount (for example, 100,000 yen) for a new one. Calculate the remaining amount.

  In the processing procedure S <b> 14, the advertisement management server 10 transmits the calculated new remaining amount, for example, 400,000 yen to the remote control device 20. In the processing procedure S15, the remote control device 20 stores the received new remaining amount, for example, 400,000 yen. Since the advertising agency can receive the advertising fee in advance, the cash flow is improved. In addition, since the advertiser pays in advance, the advertiser can have a sense of saving. The advertisement management server 10 of the advertising agency only manages the advertisement fee, and does not need to manage the number of times of display.

  FIG. 3 is a diagram for explaining a processing procedure when requesting creation of advertisement data. In the processing procedure S21, when the advertiser performs an operation for requesting the remote controller 20 to create advertisement data, the remote controller 20 requests the advertisement management server 10 to create advertisement data. . In the processing procedure S22, the advertiser sends an empty card 40, that is, a card 40 in which information such as advertisement data is not recorded, to the advertising agency in which the advertisement management server 10 is installed. In the processing procedure S23, the advertisement management server 10 creates advertisement data, and writes the created advertisement data and authenticated data in the card 40. In the processing procedure S24, the advertising agency sends the created advertisement data and the card 40 storing the authenticated data to the advertiser.

  FIG. 4 is a diagram for explaining a processing procedure when requesting approval of the advertisement data created by the user. In the processing procedure S31, when the advertiser performs an operation for requesting the remote controller 20 to create advertisement data, the remote controller 20 requests the advertisement management server 10 to create advertisement data. . In the processing procedure S32, the advertiser sends the card 40 in which the advertisement data created by the advertiser is recorded to the advertising agency in which the advertisement management server 10 is installed. In the processing procedure S33, the advertisement management server 10 determines whether or not the advertisement data stored in the received card 40 satisfies a predetermined display condition, and creates authenticated data when the predetermined display condition is satisfied. Write to card 40. In the processing procedure S34, the advertising agency sends the card 40 storing the authenticated data to the advertiser.

  FIG. 5 is a diagram for explaining a processing procedure when an advertisement is displayed. In the processing procedure S41, when the advertiser determines that the advertisement is necessary, the advertiser carries the remote control device 20 and displays the advertisement in the vicinity where the advertisement display 30 for displaying the advertisement is installed, for example, by the remote control device 20. Going to the range where communication with the display 30 is possible, an operation for requesting the remote control device 20 to display advertisement data is performed.

  When an operation for requesting display of advertisement data is performed, the remote control device 20 reads the advertisement data from the card 40 and transmits the read advertisement data to the advertisement display 30. In the processing procedure S42, the remote controller 20 displays a message “Advertising data transmission complete” on the remote controller display 21. In the processing procedure S43, the remote control device 20 subtracts the necessary advertisement fee necessary for displaying the advertisement data on the advertisement display 30 that has transmitted the advertisement data from the remaining amount, and sets the subtracted value as a new remaining amount. In the processing procedure S44, the advertisement display 30 displays the received advertisement data.

  Therefore, the advertiser can determine whether or not the advertisement is necessary, for example, whether it is a meal time, whether the opening time or closing time is approaching, and whether the customer is busy or empty. It is possible to display advertisements in a timely manner when it is determined that there is a need to increase the number of customers. Further, in a situation where the seats are not fully occupied, it is possible to prevent giving a bad impression to the customer by not performing the advertisement.

  FIG. 6 is a flowchart showing a processing procedure of connection processing in the remote controller 20. Before the connection process is performed in a state where the remote control device 20 and the advertisement management server 10 are connected, for example, a process of paying an advertisement fee to the advertisement management server 10 or a request for creating advertisement data, This is a process performed to connect the remote control device 20 and the advertisement management server 10. When the power is turned on and the remote control device 20 becomes operable, the process proceeds to step A1.

  In step A1, remote control central processing unit 23 determines whether or not there is a connection instruction. For example, when the operation button 22 is operated and a process performed in a state where the remote control device 20 and the advertisement management server 10 are connected is determined, it is determined that there is a connection instruction, and the process proceeds to step A2. When the operation button 22 is not operated, or even when the operation button 22 is operated, it is determined that there is no connection instruction when the remote control device 20 and the advertisement management server 10 are not instructed to be processed, Proceed to step A10.

  In step A2, the remote control central processing unit 23 communicates with the server data transmission / reception device 16 through the remote control data transmission / reception device 27, and requests connection to the advertisement management server 10. In step A3, the remote control central processing unit 23 determines whether or not the connection is completed. If the connection is completed, the process proceeds to step A4. If the connection is not completed, the process returns to step A2. In step A4, the remote control central processing unit 23 reads a remote control ID (hereinafter also referred to as “terminal ID”) from a remote control ID storage memory (not shown). In step A5, the remote control central processing unit 23 transmits the terminal ID read from the remote control ID storage memory (not shown) to the advertisement management server 10 by the remote control data transmitting / receiving device 27.

  In step A6, a process for inputting a password is performed. Specifically, for example, the remote control central processing unit 23 displays an input screen for inputting a password on the remote control display device 21, and the advertiser operates the operation button 22 to display the input displayed on the remote control display device 21. Enter the password on the screen.

  In step A7, the remote control central processing unit 23 transmits the input password to the advertisement management server 10 by the remote control data transmitting / receiving device 27. In step A <b> 8, the remote control central processing unit 23 determines whether or not the remote control data transmitting / receiving device 27 has received a match answer from the advertisement management server 10. If an error response indicating that the terminal ID does not match or that the password does not match is not received, it is determined that a match answer has been received, and the process proceeds to step A9, and if an error response is received, it is determined that no match answer is received, Proceed to step A11.

  In step A9, the remote control central processing unit 23 performs various processes performed in a state where the remote control device 20 and the advertisement management server 10 are connected, for example, payment of an advertisement fee to the advertisement management server 10 or a request for creation of advertisement data. The connection process is terminated. The remote controller 20 is a command for paying the advertisement fee to the advertisement management server 10 or requesting the creation of advertisement data in processing such as payment of the advertisement fee to the advertisement management server 10 or a request for creation of advertisement data. Is transmitted to the advertisement management server 10. In the advertisement data creation request process, only a command for requesting creation of advertisement data is transmitted to the advertisement management server 10.

  In step A10, the remote control central processing unit 23 performs terminal side processing other than connection processing, that is, remote control device 20 side processing, and returns to step A1. In step A <b> 11, the remote control central processing unit 23 determines whether an end of connection is instructed by operating the operation button 22. If termination of connection is instructed, the process proceeds to step A12. If termination of connection is not instructed, the process returns to step A4. In step A12, the remote control central processing unit 23 terminates communication with the server data transmission / reception device 16 by the remote control data transmission / reception device 27, disconnects from the advertisement management server 10, and ends the connection process.

  FIG. 7 is a flowchart showing a processing procedure of connection processing in the advertisement management server 10. When the advertisement management server 10 is turned on and becomes operable, the process proceeds to step B1. In step B1, the server central processing unit 11 determines whether or not there is a connection request from the remote control device 20. If there is a connection request, the process proceeds to step B2, and if there is no connection request, the process proceeds to step B7. In step B <b> 2, the server central processing unit 11 receives the terminal ID transmitted from the remote control data transmitting / receiving device 27 by the server data transmitting / receiving device 16.

  In step B3, the server central processing unit 11 determines whether the terminal ID that matches the terminal ID received by the server data transmitting / receiving device 16 is in the terminal ID stored in the storage unit (not shown), that is, the advertiser ID. Determine whether. If the terminal ID that matches the terminal ID received by the server data transmitter / receiver 16 is in the terminal ID stored in the storage unit (not shown), the process proceeds to step B4 and matches the terminal ID received by the server data transmitter / receiver 16 If there is no terminal ID to be stored in the terminal ID stored in the storage unit (not shown), the process proceeds to step B8.

  In step B 4, the server central processing unit 11 receives the password transmitted from the remote control data transmitting / receiving device 27 by the server data transmitting / receiving device 16. In step B5, the server central processing unit 11 determines whether or not a password that matches the password received by the server data transmitting / receiving device 16 is in a password stored in a storage unit (not shown). If the password matching the password received by the server data transmitting / receiving device 16 is in the password stored in the storage unit (not shown), the process proceeds to step B6, and the password matching the password received by the server data transmitting / receiving device 16 is If it is not in the password stored in the storage unit (not shown), the process proceeds to step B8.

  In step B6, the server central processing unit 11 receives the command transmitted from the remote control data transmitting / receiving device 27 by the server data transmitting / receiving device 16, executes the received command, and ends the connection process. The command is, for example, a command for paying an advertisement fee to the advertisement management server 10 or requesting creation of advertisement data. In step B7, the server central processing unit 11 performs processing other than connection processing, and returns to step B1. In step B <b> 8, the server central processing unit 11 transmits an error response to the remote control device 20 by the server data transmission / reception device 16.

  In step B9, the server central processing unit 11 determines whether or not the line is disconnected. When the server data transmission / reception device 16 detects disconnection of communication from the remote control data transmission / reception device 27, it is determined that the line has been disconnected, and the process proceeds to step B10, where the server data transmission / reception device 16 disconnects communication from the remote control data transmission / reception device 27. Is not detected, it is determined that the line is not disconnected, and the process returns to step B2. In step B10, the server central processing unit 11 ends the communication by the server data transmission / reception device 16, disconnects the connection with the remote control device 20, and ends the connection process.

  FIG. 8 is a flowchart showing the processing procedure of the depositing process in the remote controller 20. The deposit processing is processing for paying an advertisement fee by the remote control device 20 and acquiring a new remaining amount by adding the paid advertisement fee to the current remaining amount. When the process at step A9 shown in FIG. 6 is a process of paying the advertisement fee to the advertisement management server 10, the process proceeds to step C1.

  In step C1, the remote controller central processing unit 23 decrypts the encrypted remaining amount stored in the remaining amount storage unit 26 using the decryption unit 25 and reads it. In step C <b> 2, the remote control central processing unit 23 displays the read remaining amount on the remote control display device 21. In step C3, the remote control central processing unit 23 transmits the remaining amount read in step c1 as the current remaining amount to the advertisement management server 10 by the remote control data transmitting / receiving device 27.

  In step C4, the remote control central processing unit 23 performs a process of inputting the deposit amount. Specifically, for example, the remote control central processing unit 23 displays the read remaining amount on the remote control display device 21 and displays an input screen for inputting the amount of the advertising fee to be added on the remote control display device 21 to display the advertisement. The user operates the operation button 22 and inputs the amount of the advertisement fee to be added on the input screen displayed on the remote control display device 21.

  In step C5, the remote control central processing unit 23 determines whether or not the input amount has been confirmed. For example, a confirmation button is provided as one of the operation buttons 22, a message “Is the input amount correct?” Is displayed on the remote control display device 21, and in response to the message When the confirmation button is operated, it is determined that the input amount has been confirmed, and the process proceeds to Step C6. When the confirmation button is not operated within a predetermined time, it is determined that the input amount is not confirmed, and the process proceeds to Step C10.

  In step C6, the remote control central processing unit 23 transmits the deposit amount, that is, the amount input as the advertisement fee to be added, to the advertisement management server 10 by the remote control data transmitting / receiving device 27. In step C7, the remote control central processing unit 23 receives a new remaining amount transmitted from the advertisement management server 10 by the remote control data transmitting / receiving device 27. In step C 8, the remote control central processing unit 23 decrypts the new remaining amount received by the remote control data transmitting / receiving device 27 by the decryption unit 25 and displays it on the remote control display device 21. In step C9, the remote control central processing unit 23 stores the new remaining amount received by the remote control data transmitting / receiving device 27 in the remaining amount storage unit 26 while being encrypted.

  In step C 10, the remote control central processing unit 23 determines whether or not an end of connection has been instructed by operating the operation button 22. If the end of connection is instructed, the process proceeds to step C11. If the end of connection is not instructed, the process returns to step C1. In step C11, the remote control central processing unit 23 terminates communication with the server data transmission / reception device 16 by the remote control data transmission / reception device 27, disconnects from the advertisement management server 10, and ends the input processing.

  FIG. 9 is a flowchart showing the processing procedure of the deposit process in the advertisement management server 10. When the command received in step B6 shown in FIG. 7 is a command for paying the advertisement fee to the advertisement management server 10, the process proceeds to step D1.

  In step D <b> 1, the charge management unit 12 receives the current remaining amount transmitted from the remote control data transmitter / receiver 27 by the server data transmitter / receiver 16. In step D2, the deposit management unit 121 receives the deposit amount transmitted from the remote control data transmitting / receiving device 27 by the server data transmitting / receiving device 16, and settles the received deposit amount as an additional advertising fee. In step D3, the charge management unit 12 determines whether or not the deposit management unit 121 has received the deposit amount. If the deposit management unit 121 has received the deposit amount, the process proceeds to step D4. If the deposit management unit 121 has not received the deposit amount, the process proceeds to step D7.

  In step D4, the charge management unit 12 adds the additional advertising fee settled by the deposit management unit 121 in step D2 to the current remaining amount received in step D1 to obtain a new remaining amount. In step D5, the charge management unit 12 scrambles, that is, encrypts, the new remaining amount by the encryption unit 111. In step D <b> 6, billing management unit 12 transmits the new encrypted remaining amount to remote control device 20 by server data transmission / reception device 16.

  In step D7, the charge management unit 12 determines whether or not the line is disconnected. When the server data transmission / reception device 16 detects disconnection of the communication from the remote control data transmission / reception device 27, the server data transmission / reception device 16 determines that the line has been disconnected, proceeds to step D8, and the server data transmission / reception device 16 disconnects the communication from the remote control data transmission / reception device 27. Is not detected, it is determined that the line is not disconnected, and the process returns to step D1. In step D8, the server central processing unit 11 ends the communication by the server data transmitting / receiving device 16, disconnects from the remote control device 20, and ends the input process.

  FIG. 10 is a flowchart illustrating a processing procedure of advertisement data registration processing in the advertisement management server 10. The command received in step B6 shown in FIG. 7 is a command for requesting the creation of advertisement data, and the server card R / W 15 detects the insertion of the card 40 and indicates that the card 40 has been installed. If the central processing unit 11 is notified, the process proceeds to step E1.

  In step E1, the advertisement data creation unit 13 determines whether or not advertisement data is stored in the advertisement storage unit 43 of the card 40 by the server card R / W15. If the advertisement data is stored in the advertisement storage unit 43, the process proceeds to step E7. If the advertisement data is not stored in the advertisement storage unit 43, the process proceeds to step E2.

  In step E2, the advertisement data creation unit 13 creates advertisement data. The original information for creating the advertisement data is stored in the card 40 by the remote control device 20, and the advertisement data creating unit 13 reads the original information stored in the card 40 and performs the advertisement based on the read original information. Create data. Alternatively, the server data transmission / reception device 16 receives from the remote control data transmission / reception device 27, and the advertisement data creation unit 13 creates advertisement data based on the original information received by the server data transmission / reception device 16.

  In step E3, the advertisement data creation unit 13 stores the created advertisement data in the advertisement storage unit 43 of the card 40 by the server card R / W15. In step E4, the advertisement data creation unit 13 creates authenticated data 41 for the advertisement data created in step E2 or the advertisement data determined to have no problem in step E7, and uses the created authenticated data 41 as a server card. The R / W 15 stores the advertisement data stored in the card 40 in association with the advertisement data stored in step E3 or the advertisement data determined to have no problem in step E7.

  In step E5, the advertisement size calculation unit 122 calculates the advertisement coefficient 42 based on the reproduction time of the advertisement data. In step E6, the advertisement size calculation unit 122 associates the calculated advertisement coefficient 42 with the advertisement data stored in step E3 by the server card R / W 15 or the advertisement data determined to have no problem in step E7 in the card 40. The advertisement data registration process is completed.

  In step E <b> 7, the advertisement data creation unit 13 determines whether there is a problem with the advertisement content indicated by the advertisement data stored in the advertisement storage unit 43 of the card 40. When the advertisement data stored in the advertisement storage unit 43 satisfies a predetermined display condition, it is determined that there is no problem in the advertisement content, the process proceeds to step E4, and the display condition determined by the advertisement data stored in the advertisement storage unit 43 is predetermined. If not, it is determined that there is a problem with the advertisement content, and the advertisement data registration process is terminated.

  FIG. 11 is a flowchart showing a processing procedure of advertisement display request processing in the remote control device 20. If the process at step A9 shown in FIG. 6 is neither a process of paying the advertisement fee to the advertisement management server 10 nor a request for creating advertisement data, the process proceeds to step F1.

  In step F1, the remote control central processing unit 23 determines whether there is an advertisement request. If the request button for requesting advertisement display is operated, it is determined that there is an advertisement request, and the process proceeds to step F2, and if the request button for requesting advertisement display is not operated, it is determined that there is no advertisement request, and the process returns to step F1. . In step F2, the remote control central processing unit 23 connects to the display. That is, the remote control data transmitter / receiver 27 communicates with the display data transmitter / receiver 34 to connect to the advertisement display 30.

  In step F <b> 3, the remote control central processing unit 23 receives the state of the advertisement display display 30 from the advertisement display display 30 by the remote control data transmitter / receiver 27. In step F4, the remote control central processing unit 23 determines whether or not the state of the advertisement display 30 received by the remote control data transmitting / receiving device 27 is empty. When the state of the advertisement display 30 is the state where the advertisement data is displayed, it is determined that the state of the advertisement display 30 is not empty, and the process proceeds to Step F18. When the state of the advertisement display 30 is not displaying advertisement data, it is determined that the state of the advertisement display 30 is empty, and the process proceeds to Step F5.

  In step F <b> 5, the remote control central processing unit 23 receives the display coefficient from the advertisement display 30 by the remote control data transmitting / receiving device 27. In Step F6, the remote control central processing unit 23 reads and acquires the advertisement data stored in the advertisement storage unit 43 of the card 40 by using the remote control card R / W 24. In step F7, the remote control central processing unit 23 performs a process of selecting the read advertisement data. Specifically, the remote control central processing unit 23 displays a list of read advertisement data on the remote control display device 21, and the advertiser operates the operation button 22 to display a list of advertisement data displayed on the remote control display device 21. Select the advertisement data you want to display.

  In step F8, the remote control central processing unit 23 determines whether or not the selected advertisement data is an approved advertisement. The remote control central processing unit 23 reads the authenticated data 41 from the card 40 by using the remote control card R / W 24, and if there is authenticated data 41 associated with the selected advertisement data in the read authenticated data 41, the selection is made. The determined advertisement data is determined to be an approved advertisement, and the process proceeds to Step F9. If there is no authenticated data 41 associated with the selected advertisement data in the read authenticated data 41, it is determined that the selected advertisement data is not an approved advertisement, and the process proceeds to step F19.

  In step F9, the remote control central processing unit 23 reads the advertisement coefficient 42 from the card 40 by the remote control card R / W 24, and selects based on the read advertisement coefficient 42 and the display coefficient received by the remote control data transmitting / receiving apparatus 27 in step F5. The necessary advertisement fee necessary for displaying the advertisement data thus displayed on the connected advertisement display 30 is calculated. The necessary advertisement fee, which is the required display frequency, is calculated by, for example, a calculation formula “basic advertisement fee per hour × advertisement coefficient × display coefficient + advertising agency commission”. The basic advertisement fee per hour is, for example, a basic advertisement fee per second common to all advertisement display displays 30. The commission of the advertising agency is set for each advertising agency.

  In step F10, the remote controller central processing unit 23 receives the remaining amount obtained by decrypting the encrypted remaining amount stored in the remaining amount storage unit 26 from the decryption unit 25, and receives the necessary advertisement fee from the decryption unit 25. It is determined whether it is less than the remaining amount. If the required advertisement fee is equal to or less than the remaining amount received from the decryption unit 25, the process proceeds to Step F11. If the required advertisement fee is not equal to or less than the remaining amount received from the decryption unit 25, the process proceeds to Step F20. In step F <b> 11, the remote control central processing unit 23 transmits the selected advertisement data to the advertisement display 30 by the remote control data transmission / reception device 27.

  In step F12, the remote control central processing unit 23 determines whether or not there has been a response of successful reception. When the remote control data transmitter / receiver 27 receives information indicating successful reception from the display data transmitter / receiver 34, it is determined that there is a response of successful reception, and the process proceeds to step F13. When the remote control data transmitter / receiver 27 receives information indicating a reception failure from the display data transmitter / receiver 34, it is determined that there is no response of successful reception, and the process returns to Step F11. In step F13, the remote control central processing unit 23 subtracts the necessary advertising fee calculated in step F9 from the remaining amount received from the decryption unit 25 to obtain a new remaining amount.

  In step F14, the remote control central processing unit 23 scrambles, that is, encrypts the new remaining amount by the decryption unit 25. In step F <b> 15, the remote controller central processing unit 23 writes the encrypted remaining amount into the remaining amount storage unit 26 by the decryption unit 25 and updates the remaining amount stored in the remaining amount storage unit 26. In step F <b> 16, the remote control central processing unit 23 displays a new remaining amount on the remote control display device 21. In step F17, the remote control central processing unit 23 terminates communication with the display data transmitting / receiving device 34 by using the remote control data transmitting / receiving device 27, disconnects from the advertisement display display 30, and ends the advertisement display request processing.

  In Step F18, the remote control central processing unit 23 displays a message indicating that the connected advertisement display 30 has already been used, for example, “display in use” on the remote control display 21 and ends the advertisement display request process. In step F19, the remote control central processing unit 23 displays a message indicating that the selected advertisement data is not approved on the remote control display device 21, and ends the advertisement display request process. In step F20, the remote control central processing unit 23 displays a message indicating that the remaining amount is insufficient on the remote control display device 21, and ends the advertisement display request process. Steps F1 to F20 shown in FIG. 11 are transmission control steps.

  FIG. 12 is a flowchart showing a processing procedure of advertisement display processing on the advertisement display 30. When the advertisement display 30 is turned on and becomes operable, the process proceeds to step G1.

  In step G1, the display central processing unit 33 determines whether there is an advertisement request. When the display data transmission / reception device 34 receives an advertisement display request from the remote control data transmission / reception device 27, it is determined that there is an advertisement request, and the process proceeds to step G2. If the display data transmitting / receiving device 34 does not receive the advertisement display request from the remote control data transmitting / receiving device 27, it is determined that there is no advertisement request, and the process returns to step G1. In step G <b> 2, the display central processing unit 33 communicates with the remote control data transmission / reception device 27 by the display data transmission / reception device 34 and is connected to the remote control device 20. In FIG. 12, the remote controller 20 is described as “terminal”.

  In step G3, the display central processing unit 33 determines whether or not the display display device 31 is in use. When advertising data is displayed on the display device 31, it is determined that the display device 31 is in use, and the process proceeds to step G12. When advertisement data is not displayed on the display device 31, it is determined that the display device 31 is not in use, and the process proceeds to Step G4.

  In step G4, the display central processing unit 33 uses the display data transmitting / receiving device 34 to send information indicating that the display display device 31 is not used, specifically, not displaying the advertisement data, to the remote control device. 20 to send. In step G5, the display central processing unit 33 reads the display coefficient stored in the display central processing unit 33, and transmits the read display coefficient to the remote control device 20 by the display data transmitting / receiving device 34. In step G 6, the display central processing unit 33 receives the advertisement data from the remote control data transmitting / receiving device 27 by the display data transmitting / receiving device 34.

  In step G7, the display central processing unit 33 determines whether the reception is successful. When the display data transmitting / receiving device 34 has not detected a communication error, it is determined that the reception has been successful, and the process proceeds to step G8, and when the display data transmitting / receiving device 34 has detected a communication error, it has been determined that the reception has not been successful. Then, the process proceeds to Step G13. In step G8, the display central processing unit 33 stores the advertisement data received in step G6 in the advertisement storage memory 35. In step G9, the display central processing unit 33 transmits information indicating successful reception of the advertisement data to the remote control device 20 by the display data transmitting / receiving device 34.

  In step G10, the display central processing unit 33 terminates the communication with the remote control data transmission / reception device 27 by the display data transmission / reception device 34 and disconnects the connection with the remote control device 20. In step G11, the display central processing unit 33 reads the advertisement data stored in the advertisement storage memory 35, displays the read advertisement data on the display display device 31, and ends the advertisement display process.

  In step G12, the display central processing unit 33 uses the display data transmitting / receiving device 34 to send information indicating that the display display device 31 is in use, specifically, information indicating that advertisement data is being displayed, to the remote controller. Transmit to the apparatus 20 and proceed to Step G10. In step G13, the display central processing unit 33 transmits information indicating failure in receiving the advertisement data to the remote control device 20 by the display data transmitting / receiving device 34, and proceeds to step G10. Steps G1 to G13 shown in FIG. 12 are display control steps.

  In the above-described embodiment, when the remaining amount and the amount of the advertisement fee are transmitted from the remote control device 20 to the advertisement management server 10, encryption is not performed, but encryption is performed to prevent unauthorized use by a third party. It is also possible for the advertisement management server 10 to decrypt it.

  As described above, the remote controller 20 and the card 40 include the card 40, the remote controller data transmitter / receiver 27, the operation buttons 22, and the remote controller central processing unit 23. The card 40 stores advertisement data representing an advertisement. Information is transmitted by wireless communication by the remote control data transmitter / receiver 27. The operation button 22 requests transmission of advertisement data. When the remote control central processing unit 23 requests the advertisement data to be transmitted by the operation button 22, the advertisement data stored in the card 40 is read, and the read advertisement data is transmitted by the remote control data transmitting / receiving device 27. To be controlled. The advertisement display 30 includes a display display device 31, a display data transmission / reception device 34, and a display central processing device 33. Information is displayed by the display device 31. The display data transmission / reception device 34 receives advertisement data by wireless communication. Then, when the display data transmission / reception device 34 receives the advertisement data transmitted by the remote controller data transmission / reception device 27 by the display central processing device 33, the display data received by the display data transmission / reception device 34 is displayed by the display display device 31. To be controlled.

  Therefore, the advertisement data can be displayed when the transmission of the advertisement data is requested by the operation button 22 of the remote control device 20, that is, when there is a request from the advertiser. That is, the advertiser can display the advertisement in a timely manner by judging the situation such as the degree of congestion, weather, time zone, and inventory of the customer.

  Further, the card 40 stores the remaining amount for displaying the advertisement data on the display device 31. When the remaining amount stored in the card 40 by the remote control central processing unit 23 is equal to or higher than the necessary advertisement fee required for displaying the advertisement data stored in the card 40 on the display display device 31, it is stored in the card 40. The advertisement data is controlled to be transmitted by the remote control data transmitter / receiver 27, and the necessary advertisement fee is subtracted from the remaining amount stored in the card 40 each time the advertisement data is transmitted. Further, when the remaining amount stored in the card 40 is less than the necessary advertisement fee, the remote controller central processing unit 23 is controlled not to transmit the advertisement data. Therefore, the advertiser can display the advertisement data at any time as long as the remaining amount determined according to the already paid advertisement fee is equal to or greater than the necessary advertisement fee necessary for displaying the advertisement data on the advertisement display 30. Can do. Further, when the remaining amount becomes less than the necessary advertisement fee, the display of the advertisement can be prohibited.

  Furthermore, since the necessary advertisement fee is calculated based on the advertisement coefficient calculated based on the duration for which the advertisement data is displayed and the display coefficient indicating the degree of display effect for each advertisement display display 30, the short advertisement time Alternatively, when the advertisement display 30 has a low advertising effect, it is not necessary to pay a high fee, and the advertiser can perform an advertisement according to the necessity and budget of the advertisement.

  Further, the advertisement management server 10 determines whether or not the advertisement data to be displayed on the display display device 31 satisfies a predetermined display condition. The card 40 stores authenticated data indicating that the advertisement data satisfies a predetermined display condition in association with the advertisement data determined by the advertisement management server 10. The remote control central processing unit 23 controls the advertisement data not associated with the authenticated data so that the advertisement data is not transmitted even if the operation button 22 requests the advertisement data to be transmitted. Therefore, since only the advertisement data that has been confirmed to have no problem in the advertisement content is displayed, it is possible to prevent the advertisement from being displayed against public order and morals.

  Further, the card 40 for storing the advertisement data representing the advertisement, the remote control data transmitting / receiving device 27 for transmitting information by wireless communication, and the remote control device 20 and the card 40 including the operation buttons 22 for requesting the transmission of the advertisement data, and the information are displayed. When displaying the advertisement data on the advertisement system 1 including the display display apparatus 31 that performs and the advertisement display display 30 that includes the display data transmission / reception apparatus 34 that receives the advertisement data by wireless communication, steps F1 to F20 illustrated in FIG. Then, when transmission of advertisement data is requested by the operation button 22, the advertisement data stored in the card 40 is read, and the read advertisement data is controlled to be transmitted by the remote control data transmitting / receiving device 27. Then, in steps G1 to G13 shown in FIG. 12, when the advertising data transmitted in steps F1 to F20 shown in FIG. 11 is received by the display data transmitting / receiving device 34, the advertisement received by the display data transmitting / receiving device 34 is displayed. Control is performed so that the data is displayed by the display device 31.

  Therefore, the advertisement data can be displayed when the transmission of the advertisement data is requested by the operation button 22 of the remote control device 20, that is, when there is a request from the advertiser. That is, the advertiser can display the advertisement in a timely manner by judging the situation such as the degree of congestion, weather, time zone, and inventory of the customer.

DESCRIPTION OF SYMBOLS 1,9 Advertising system 10 Advertising management server 11 Server central processing unit 12 Billing management part 13 Advertisement data creation part 14 Key input part 15 Server card R / W
16 Server data transmission / reception device 20 Remote control device 21 Remote control display device 22 Operation button 23 Remote control central processing unit 24 Remote control card R / W
25 Cryptographic Decryption Unit 26 Remaining Amount Storage Unit 27 Remote Control Data Transmitting / Receiving Device 30 Advertisement Display Display 31 Display Display Device 32 PC
33 display central processing unit 34 display data transmitting / receiving device 35 advertisement storage memory 37 display communication device 40 card 41 authenticated data 42 advertisement coefficient 43 advertisement storage unit 91 information display 92 server 111 encryption unit

Claims (5)

Storage means for storing advertisement information representing an advertisement, transmission means for transmitting information by wireless communication, request means for requesting transmission of advertisement information, and when the request means requests transmission of advertisement information, the storage means A terminal unit including transmission control means for reading stored advertisement information and controlling the read advertisement information to be transmitted by the transmission means;
Display means for displaying information, receiving means for receiving advertisement information by wireless communication, and when the receiving means receives the advertising information transmitted by the transmitting means, the advertising information received by the receiving means is displayed by the display means. An information display device comprising: a display unit including display control means for controlling display. The storage means stores the display unit availability frequency for displaying the advertisement information on the display means,
The transmission control unit is configured to store the storage unit when the display unit available frequency stored in the storage unit is equal to or higher than a display necessary frequency required for displaying the advertisement information stored in the storage unit on the display unit. The advertisement information stored in the means is controlled to be transmitted by the transmission means, and the display necessary degree is subtracted from the display unit available degree stored in the storage means every time the advertisement information is transmitted, and the storage The information display device according to claim 1, wherein when the display unit available frequency stored in the means is less than the display necessary frequency, control is performed so that advertisement information is not transmitted.   3. The display necessity frequency is calculated based on an advertisement coefficient calculated based on a continuation time during which advertisement information is displayed and a display coefficient indicating a degree of display effect for each display unit. The information display device described in 1. A determination unit for determining whether or not the advertisement information to be displayed on the display means satisfies a predetermined display condition;
The storage means stores condition matching information indicating that the advertisement information satisfies a predetermined display condition in association with the advertisement information determined by the determination unit,
4. The transmission control unit according to claim 1, wherein the transmission control unit controls the advertisement information not associated with the condition matching information so as not to be transmitted even if the request unit requests transmission of the advertisement information. The information display apparatus as described in any one. A terminal unit including a storage unit that stores advertisement information representing an advertisement, a transmission unit that transmits information by wireless communication, and a request unit that requests transmission of advertisement information;
An information display method for displaying advertisement information on an information display device including display means for displaying information and a display unit including reception means for receiving advertisement information by wireless communication,
A transmission control step of controlling to read the advertisement information stored in the storage means and to transmit the read advertisement information by the transmission means when transmission of the advertisement information is requested by the request means;
A display control step for controlling the advertisement information received by the reception means to be displayed by the display means when the advertisement information transmitted in the transmission control step is received by the reception means. Display method.

Images