JP2010204145A - Advertisement display device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement display device, having a function of performing adjustment processing simultaneously with a customer's act for selecting a desired service by an information record medium such as a non-contact IC card. <P>SOLUTION: This advertisement display device includes a front board 101 provided with an antenna 102 for communicating with a non-contact information record medium, and has a function of writing and reading information to and from the information record medium adjacent to the antenna 102. The front board 101 is formed of transparent material, and an advertisement medium 104 is provided on the back of the front board 101. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention reads and writes information by performing short-range wireless communication by electromagnetic induction coupling with a non-contact IC medium (information recording medium) such as a non-contact IC card or a non-contact IC tag in which information is stored. The present invention relates to an advertisement display device having a read / write function.

  Conventionally, when using a vending machine incorporating a non-contact type reader / writer or various transaction terminal devices, a desired service is selected by operating a button or a touch panel provided on the transaction terminal device. After that, settlement processing is performed by placing an information recording medium such as a non-contact IC card in the antenna portion of the non-contact type reader / writer.

Design Gazette No. 1244003

  However, in such a checkout process, when a service desired by the customer is selected, the buttons and the touch panel must be operated in advance, which is a troublesome work for the elderly and the disabled. In addition, for customers who are not normally used, since it takes time for the operation or the operation is wrong, the settlement process is delayed, and there is a problem that the periphery of the transaction terminal device etc. is crowded with users.

  Therefore, an object of the present invention is to provide an advertisement display device having a function of executing a settlement process simultaneously with an act of selecting a service desired by a customer using an information recording medium such as a non-contact IC card.

The present invention includes an antenna unit that communicates with a non-contact type information recording medium, and a signal processing circuit that processes a signal transmitted and received by the antenna unit, and the information recording medium adjacent to the antenna. An advertisement display device having a function of reading and writing information,
The antenna unit is composed of a transparent antenna substrate and an antenna made of a conductive material,
An advertisement medium is provided on the back side of the antenna unit.

  According to this configuration, since the antenna substrate is transparent, the display content of the advertising medium arranged on the back side of the antenna unit can be viewed from the front side of the antenna unit. By selecting (or touching) an information recording medium such as a non-contact IC card in this portion according to the display content of the advertisement medium, it is possible to simultaneously perform the service selection act and the settlement process. The antenna made of a conductive material may be integrally formed inside the antenna substrate, or may be disposed on the front surface or the back surface side of the antenna substrate.

  In the present invention, the conductive material constituting the antenna is made of a transparent material.

  According to this structure, since the conductive material which comprises an antenna is transparent, it is visually recognized without disturbing the display content of the advertising medium arrange | positioned at the back surface side of an antenna part. In this case, indium tin oxide, indium zinc oxide, or the like can be selected as the conductive transparent material.

  According to the above invention, it is possible to provide an advertisement display device having a function of executing a checkout process simultaneously with a service selection action desired by a customer by using an information recording medium such as a non-contact IC card.

It is a figure which shows the advertisement display apparatus in 1st Embodiment. It is a figure which shows the advertisement display apparatus in 2nd Embodiment. It is a perspective view which shows the advertisement display apparatus in the application example 1 of 2nd Embodiment. It is a partial exploded view which shows the advertisement display apparatus in the application example 1 of 2nd Embodiment. It is a figure which shows the internal structure of the advertisement display apparatus in the application example 1 of 2nd Embodiment. It is a figure which shows the internal mechanism of the advertisement display apparatus in the application example 1 of 2nd Embodiment. It is a figure which shows one component of the advertisement display apparatus in the application example 1 of 2nd Embodiment. It is a figure which shows the external appearance of the advertisement display apparatus in the application example 2 of 2nd Embodiment. It is a figure which shows the external appearance of the advertisement display apparatus in the application example 2 of 2nd Embodiment. It is a figure which shows the external appearance of the advertisement display apparatus in the application example 2 of 2nd Embodiment. It is a figure which shows the external appearance of the advertisement display apparatus in the application example 2 of 2nd Embodiment. It is a figure which shows the external appearance of the advertisement display apparatus in the application example 2 of 2nd Embodiment. It is a figure which shows the external appearance of the advertisement display apparatus in the application example 2 of 2nd Embodiment. It is the external appearance of the light control apparatus of the illumination incorporated in the advertisement display apparatus in the application examples 1 and 2 of 2nd Embodiment. It is a schematic diagram which shows the implementation example of this invention.

(First embodiment)
FIG. 1 is a front view (FIG. 1 (a)) and a right side view (FIG. 1 (b)) of an advertisement display device 100 according to a first embodiment of the present invention. As shown in FIG. 1, the advertisement display device 100 includes a base 105, a transparent polycarbonate front substrate 101, and an advertisement display plate 104, and the rear surface 101 side of the front substrate 101 is disposed above the base 105. Further, the advertisement display board 104 is erected in parallel so as to face the surface 104a.

  Inside the front substrate 101, three loop antennas 102 are integrally formed. The loop antenna is a transparent conductive material, and for example, indium tin oxide or indium zinc oxide can be used. These antennas 102 are electrically connected to a signal processing circuit board 103 accommodated in a base 105. The operation panel 106 installed on the base 105 is electrically connected to the signal processing circuit board 103.

  On the surface 104a of the advertisement display board 104, three advertisement display patterns 104a, 104b, 104c, service guide characters, and the like are drawn. These patterns 104a, 104b, 104c are arranged so as to correspond to the antennas 102,... Formed in the front substrate 101, respectively. As shown in FIG. 1A, since the front substrate 101 is transparent, the pattern of the advertisement display board 104 drawn on the back surface 101a can be visually recognized from the front surface 101b side of the front substrate 101. 1 (a) and 1 (b), the antennas 102,... Are shown by broken lines, but cannot be visually recognized because they are actually transparent.

  In the present invention, the loop antenna 103 corresponds to an antenna, and the front substrate 101 corresponds to an antenna portion. The signal processing circuit board 103 corresponds to a signal processing circuit. The advertisement display board 104 corresponds to an advertisement medium.

  The advertisement display device 100 according to the present embodiment is used in a store or a ticket office where the service menu needs to be displayed to the customer and the customer is expected to be crowded due to a delay in the payment. is there.

  The advertisement display device 100 of FIG. 1 is installed in a store that sells juice. A customer who desires pineapple juice touches an information recording medium such as a non-contact IC card lightly from the surface 101b side of the front substrate 101 toward the pineapple image 104b (may be tricked). The information in the information recording medium is read and written, and the amount corresponding to the pineapple juice fee is subtracted. Then, pineapple juice is handed to the customer from the store clerk. In addition, for example, when a plurality of juices of the same type are requested, the customer verbally informs the store clerk so that the store clerk can operate the operation panel 106 to subtract charges for the juice. Can do. A plurality of antennas 102,... Are provided separately for each type of juice.

(Effects of the first embodiment)
Next, actions and effects grasped from the first embodiment are listed below.
(1) Since the antenna is provided so as to correspond to each advertisement display of the service, it is possible to save the trouble of using the information recording medium after selecting the service in advance. That is, the act of selecting a service and the act of charge settlement can be realized at the same time.

(2) Since an antenna is provided so as to correspond to each advertisement display of the service, even if different customers select different services and perform the fee settlement at the same time, the settlement process can be performed without any problem. Is possible. In a conventional IC card reader / writer device, it is usual that only one antenna is installed.

(3) Since the antenna 102 is formed of a transparent conductive material, the antenna 102 can be viewed through the front substrate 101 without disturbing the advertisement display content.

(Second Embodiment)
FIG. 2 is a front view (FIG. 2A), a right side view (FIG. 2B), and a plan view (FIG. 2C) of the advertisement display device 110 according to the second embodiment of the present invention. . This embodiment is a curtain type in which, in the first embodiment, instead of the advertisement display board 104, the advertisement sheet 112 displaying the advertisement is moved by winding the pair of winding shafts 111, 111 in the horizontal direction. A display 114 is provided. In addition, the same code | symbol is attached | subjected to the component similar to 1st Embodiment.

  The pair of winding shafts 111 and 111 are connected to a pair of motors 111 provided inside the base 105, and move the curtain 112 in the horizontal direction by freely rotating. The operation of moving the curtain 112 is performed on the operation panel 106. That is, the position of the image can be adjusted by operating the operation panel 103 so that the service image corresponds to the central portion of the antenna 102 of the front substrate 101. Further, the timing of the image and the like can be determined on the operation panel 103 in advance. In addition, the same effects as those of the first embodiment are obtained. In the present invention, the curtain 112 corresponds to an advertising medium.

(Application 1 of the second embodiment)
Next, an example of a curtain type display device having the above-described function will be shown. As shown in FIGS. 3 and 4, a front frame 3 is detachably attached as a front cover of the apparatus body 2 to the front surface of the apparatus body 2 in the curtain display device (curtain type signboard) 1. On the other hand, a rear frame 4 is detachably attached to the rear surface of the apparatus main body 2 as a frame similar to the front surface. These frames 3 and 4 have a shape in which the portions except for the edges of the upper, lower, left and right sides are cut out, and the advertisement of the curtain display device 1 is made from the transparent plate 6 fitted in the frame portion 5 which is the cut-out portion. As a result, the display screen 7 (see FIG. 4) is exposed to the outside. That is, the curtain type display device 1 of this example is a double-sided display type capable of displaying the advertisement of the display curtain 7 on both the front and rear surfaces of the apparatus body 2.

  As shown in FIG. 4, a pair of locking pieces 8, 8 protruding to the apparatus main body 2 side are provided on the upper surface of the inner surface of the front frame 3. Further, a pair of locked pieces 9 and 9 are provided on the inner front surface of the apparatus main body 2 at the upper portion thereof as locking points of the locking pieces 8 and 8 of the front frame 3. The front frame 3 can be assembled to the apparatus main body 2 by hooking its own locking pieces 8 and 8 to the locked pieces 9 and 9 of the apparatus main body 2. The rear frame 4 is also assembled to the apparatus main body 2 by the same assembling structure as the front frame 3. However, since this structure is the same as the front surface, the description is omitted.

  As shown in FIGS. 5 and 6, a pair of winding shafts 10, 11 are rotatably attached to the inside of the apparatus main body 2 as winding destinations at the respective ends of the display curtain 7. The display curtain 7 is wound around the winding shafts 10 and 11 in a direction in which the curtain is wound from the outside to the inside, that is, in the inner winding direction. Further, on the winding path of the display curtain 7, a pair of holding shafts 12 and 13 are attached rotatably so as to push the display curtain 7 from the back side and to stretch the display curtain 7. These shafts 10 to 13 have a long and thin cylindrical shape, and are attached in a direction in which the rotation axis is along the height direction of the apparatus main body 2 (the arrow Z direction in FIGS. 5 and 6), that is, in the vertical direction. . The take-up shafts 10 and 11 are arranged at the end on the same side in the width direction of the apparatus main body 2 (arrow Y direction in FIGS. 5 and 6), and arranged in the same position in the width direction. Has been. In this example, the front side winding shaft is 10 and the rear side winding shaft is 11.

  On the other hand, the holding shafts 12 and 13 are disposed at the end portion opposite to the winding shafts 10 and 11 in the width direction of the apparatus main body 2. The holding shafts 12 and 13 are attached in a direction parallel to the take-up shafts 10 and 11 and are arranged in the same position in the width direction of the apparatus main body 2. In this example, the front holding shaft is 12 and the rear holding shaft is 13. These holding shafts 12 and 13 are arranged so that the front-side holding shaft 12 is aligned with the front-side winding shaft 10 in the depth direction of the apparatus main body 2 (the arrow X direction in FIGS. 5 and 6). The service shaft 13 is arranged in the same position as the rear surface side winding shaft 11. As shown in FIG. 6, the shafts 10 to 13 are arranged in the four corners of the apparatus main body 2 in a plan view.

  As shown in FIG. 5, at the lower positions of the winding shafts 10 and 11, motors 14 and 15 are used as rotational drive sources for the winding shafts 10 and 11 (the motor 15 is omitted in FIG. 5). Is attached. That is, the take-up shafts 10 and 11 serve as drive shafts when the display curtain 7 is taken up, and the holding shafts 12 and 13 serve as driven shafts that rotate with the drive shafts. In this example, the front motor is 14 and the rear motor is 15. The motors 14 and 15 are connected to the winding shafts 10 and 11 via a plurality of gears and timing belts (not shown), respectively. The motors 14 and 15 are AC motors and are attached to the apparatus main body 2 in the vertical direction. In the case of this example, when the front motor 14 is stopped and the rear motor 15 is driven (for example, normal rotation), the display curtain 7 is wound in one direction (K1 direction in FIG. 5), When the front motor 14 is in a driving state (for example, reverse rotation) while the rear motor 15 is stopped, the display curtain 7 is wound in the other direction (K2 direction in FIG. 5). The motors 14 and 15 correspond to drive sources.

  As shown in FIG. 7, a stopper portion 17 is provided at the upper end of each shaft main body 16 in these shafts 10 to 13 as a shaft support location for the apparatus main body 2 at the upper end of the shaft. The stopper portion 17 is attached to the shaft body 16 in a state in which the stopper portion 17 is urged by a biasing member 18 such as a spring and is always urged while being prevented from coming off. The shafts 10 to 13 are configured such that the lower end shaft portion 19 formed at the lower end of the shaft body 16 is inserted into the lower shaft support hole 20 of the apparatus body 2, while the tip of the stopper portion 17 is inserted into the upper shaft support hole 21 of the apparatus body 2. It is attached by being inserted into. When removing the shafts 10 to 13 from the apparatus main body 2, the shaft main body 16 is lifted against the urging force of the urging member 18 to remove the lower end shaft portion 19 from the lower shaft support hole 20. This is done by removing 17 from the upper shaft support hole 21.

  As shown in FIGS. 5 and 6, an illuminating unit 22 that illuminates the display curtain 7 made of a light transmitting member from the back side is provided inside the display curtain 7 in the apparatus main body 2. For example, a fluorescent lamp is used for the illuminating unit 22 in this example, and two fluorescent lamps are arranged vertically. When the illumination unit 22 is turned on, the display curtain 7 is brightly illuminated from the back side, and the advertisement of the display curtain 7 is visible even when the periphery of the curtain display device 1 is dark. Become.

  As shown in FIG. 3, at the lower position of the apparatus main body 2, various switches 24 are operated as an operation system of the curtain display device 1 at a position where a laterally opening / closing door 23 disposed at the lower portion of the rear frame 4 is opened. To 27 and a dial 28 are provided. These switches 24 to 27 are a power switch 24 that is operated when the main power source of the curtain display device 1 is switched on and off, a manual curtain feed switch 25 that is operated when the winding of the display curtain 7 is manually operated, and the illumination unit 22. The illumination switch 26 is operated when turning on / off the power of the automatic curtain advance switch 27 and the automatic curtain advance switch 27 is operated to operate / stop the automatic movement of the display curtain 7. The dial 28 includes a stop time setting dial 28 that can manually adjust the stop time of the display screen 7. The setting operation (operation switching operation) of the curtain type display device 1 using the switches 24 to 27 and the dial 28 is performed by inserting a power cable 29 extending from the bottom surface of the device body 2 into a power plug (not shown) such as a commercial power source. This is possible when the curtain display device 1 obtains power from a commercial power source.

  In the above-described curtain type display device 1 (advertisement display device), an antenna is provided on the transparent plate 6, and images, characters, etc. showing the contents of services corresponding to a part of the area of the display screen 7 are drawn, and the central portion of the antenna When the position of the image and the character of the service corresponds to the customer, the customer can touch the information recording medium, and the same effect as in the second embodiment can be exhibited.

  In this case, in the present invention, the transparent plate 6 corresponds to the antenna portion, and the front caption 7 corresponds to the advertising medium. These advertisement displays are internally illuminated signboards with built-in fluorescent lamps, LEDs, and the like (not shown), and the brightness can be adjusted by a light control device (see FIG. 14) described later. . Further, such a light control device may be provided at a lower position of the device main body 2. Further, a signal processing circuit connected to the antenna may be provided at a lower position of the apparatus main body 2.

(Application 2 of the second embodiment)
The curtain type display device shown in FIGS. 8 to 13 is an advertising signboard that is installed and used in a store, and is functionally similar to the above-described curtain type display device 1. 8 and 9 show a perspective view 1 and a perspective view 2 as an application example of the perspective view 1 corresponding to the perspective view 1 and the perspective view 1. 10, 11, and 12 show a perspective view 1 and a six-face view corresponding to the perspective view 1. FIG. 13 shows an application example (perspective views 1 and 2) of the embodiment shown in FIG. In each figure, the hatched portion in perspective view 1 and the portions denoted by reference numerals 6a and 6b in the front view and the rear view are transparent resin acrylic plates. An advertisement display is built in the advertisement signboard, and the advertisement content can be visually recognized through the acrylic plate. 8, 9, 10, and 11, the left side view is omitted because it appears symmetrically with the right side view. In FIG. 11, the bottom view is omitted because it appears vertically symmetrical with the plan view. In addition, the design etc. of the advertisement display thing visually recognized from transparent resin acrylic board 6a, 6b are abbreviate | omitted. Further, in the perspective view 2 in FIG. 8, the perspective view 2 in FIG. 9, and the perspective views 1 and 2 in FIG. 13, the portion L provided on the upper part of the advertising billboard is an internal lighting type option billboard, Etc. are omitted.

(Light control device)
FIG. 14 shows a dimming device for dimming the illumination device built in the curtain display device 1 described above. This dimming device is a dimming switch unit for manually dimming light emitting elements such as various fluorescent tubes and LEDs, and is connected to and controlled by the power supply unit or controller of such light emitting elements. Is done. The four circular parts shown in the front view of FIG. 14 are through-holes, which are used to attach screws to the wall and attach them to the wall, or use them while attaching to a switch box or the like. can do.

(Application examples)
By the way, this invention is not limited to the said embodiment, Various implementation is possible in the range which does not change the summary of this invention.
-In the said embodiment, although an antenna is a product made from a transparent conductive material, it does not need to be transparent. In that case, an antenna may be provided so as not to hinder the visibility of the advertisement display object.
-The transparent material which comprises the antenna part of this invention is not limited to transparent resin, For example, a glass material may be sufficient.
As shown in FIG. 15, the present invention is used in advertising billboards (including posters etc., see FIG. 15 (a)) installed in restaurants and food courts, at station counters, movie theaters and museum ticket offices. By integrally molding the antenna on a glass partition plate (see FIG. 15 (b)) or a transparent advertising bulletin board (back plate) provided behind the taxi cab (see FIG. 15 (c)) Charge settlement can be carried out easily using a non-contact IC card or the like. Further, it can be applied to a vending machine or the like (see FIG. 15D).

  DESCRIPTION OF SYMBOLS 100 ... Advertising display apparatus, 101 ... Front board as antenna part, 102 ... Antenna, 103 ... Signal processing circuit board as a signal processing circuit, 104 ... Advertising display board as an advertising medium, 105 ... Base, 106 ... Operation means As an operation panel, L ... Internal lighting signboard.

Claims (2)

An antenna unit that communicates with a non-contact type information recording medium, and a signal processing circuit that processes a signal transmitted and received by the antenna unit, and reads and writes information between the information recording medium adjacent to the antenna An advertisement display device having a function to perform,
The antenna unit is composed of a transparent antenna substrate and an antenna made of a conductive material,
An advertisement display device comprising an advertisement medium on the back side of the antenna unit. The advertisement display device according to claim 1, wherein the conductive material constituting the antenna is made of a transparent material.

Images