JP2010146501A - Advertisement distribution system and method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement distribution system presenting an advertisement to a user who plays virtual space service without conforming to the specifications of a virtual space. <P>SOLUTION: Virtual space client software 100 customized to include a function of transmitting play data including the user's comment to an advertisement distribution server 11 when the user has a conversation within the virtual space, and a function of displaying advertisement data transmitted from the advertisement distribution server 11, is installed in a client 10 of the advertisement distribution system 1. The advertisement distribution server 11 includes functions of storing the play data transmitted from the client 10, analyzing the comment of the play data to retrieve the advertisement data from a database, distributing the advertisement data to the client 10 that has transmitted the play data, and displaying the advertisement data on a display of the client 10. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a technique for distributing advertisements to users via the Internet, and more particularly to a technique for distributing appropriate advertisements to users playing virtual space services.

  With the speeding up of the Internet, many web servers that provide virtual space services that provide users with a three-dimensional virtual space have been installed on the Internet.

  A user who plays a virtual space service sets up a three-dimensional object (commonly known as an avatar) that is his / her character, and interacts with other users by operating the avatar in the virtual space. Can deepen.

  In the popular virtual space service, the number of users registered in the virtual space service may reach nearly 10 million, so the virtual space service provided by the popular virtual space service Space is considered as one important advertising medium.

  As described in “Prior Art” of Patent Document 1, a three-dimensional object serving as a company's facility is arranged in the virtual space, or the company's advertisement is installed in a facility in the virtual space where many users gather. By placing the three-dimensional object, the company advertises in the virtual space. On the corporate side, the company places the three-dimensional object in accordance with the specifications of the virtual space for each virtual space to be advertised. There is a problem that the three-dimensional object must be recreated when the content of the advertisement must be created and the content of the advertisement is changed.

  Furthermore, even if a corporate advertisement is issued to a facility in a virtual space, if the facility is not related to the content of the advertisement and the user's preference does not match the advertisement, a sufficient advertising effect cannot be obtained. is there.

Japanese Patent No. 3732168

  Therefore, the present invention can present an advertisement to a user who plays a virtual space service without creating a three-dimensional object for displaying the advertisement in accordance with the specifications of the virtual space, and further, the user's preference. It is an object to provide an advertisement distribution system and method capable of presenting an advertisement suitable for the user to the user.

  A first invention that solves the above-described problem is composed of at least a client in which virtual space client software that is a program for using a virtual space service is installed, and a server device that distributes advertisement data to the client. In the advertisement distribution system, the client obtains from the play when detecting that the user has performed a play designated in the virtual space as a means provided by customizing the virtual space client software. Play data transmission means for transmitting play data related to the user's preference to the server device in real time, and advertisement display means for displaying the advertisement data received from the server device on the display of the client, The server device is the client Using the play data received from the player, searching the database for the advertisement data to be distributed to the client, and providing advertisement data distribution means for distributing the advertisement data to the client that has transmitted the play data It is an advertisement delivery system characterized by being.

  Further, the second invention is the advertisement distribution system according to the first invention, wherein the play data transmission means provided in the client is provided to the client when the user has a conversation with the virtual space service. The advertisement distribution means provided in the server device includes means for including the input comment data in at least the play data, and the comment data included in the play data is subjected to natural language analysis, and is associated with the comment data. An advertisement distribution system characterized by searching for high advertisement data.

  Further, the third invention is the advertisement distribution system according to the second invention, wherein the play data transmission means of the client is provided when the comment data is input to the client in addition to the comment data. Coordinate data and time data in a virtual space are included in the play data, and the advertisement distribution means provided in the server device adds the play data stored in the fixed time interval to the play data every time a fixed time elapses. By identifying an area in the virtual space in which the user is talking from the coordinate data included, and by performing natural language processing on the comment data including the coordinate data in the area for each area, Search advertisement data highly relevant to conversation in the area and send the play data including the coordinate data in the area to the client. Te is an advertisement distribution system and transmits the advertisement data.

  Furthermore, the fourth invention is an advertisement distribution method used at least from a client in which virtual space client software, which is a program for using a virtual space service, is installed and a server device that distributes advertisement data to the client. When the client detects that the user has performed a play designated in the virtual space, the client generates play data obtained from the play and associated with the user's preference, and the play data is generated in real time. A first step of transmitting to the server device, wherein the server device stores the play data in a data storage device; and the server device uses the play data stored in the data storage device to Search the database for the advertisement data to be distributed to The advertisement distribution, wherein the advertisement data is distributed to the received client, and the client executes a second step of displaying the advertisement data received from the server device on the display of the client. Is the method.

  Furthermore, a fifth invention is the advertisement distribution method according to the fourth invention, wherein, in the first step, the client inputs to the client when the user has a conversation with the virtual space service. At least the comment data is included in the play data, and in the second step, the server device performs natural language analysis on the comment data included in the play data, and the advertisement data highly related to the comment data is included. An advertisement distribution method characterized by searching.

  Further, a sixth invention is the advertisement delivery method according to the fifth invention, wherein, in the first step, the client receives the comment data in addition to the comment data. The coordinate data and time data in the virtual space are included in the play data, and in the second step, the server device adds the play data stored within the predetermined time interval every time a predetermined time elapses. By identifying an area in the virtual space in which the user is talking from the coordinate data included, and by performing natural language processing on the comment data including the coordinate data in the area for each area, The client that retrieves the advertisement data highly relevant to the conversation in the area and transmits the play data including the coordinate data in the area for each area. Respect, an advertisement distribution method and transmitting the advertisement data relevant conversation of the compartment area.

  Further, the seventh invention is a computer program for causing a computer to realize the function as the play data transmitting means and the advertisement display means described in the first invention and the function of using the virtual space service.

  Further, an eighth invention is a computer program for causing a computer to realize the function as the play data transmitting means and the advertisement display means described in the second invention and the function of using the virtual space service.

  Further, a ninth invention is a computer program for causing a computer to realize the function as the play data transmitting means and the advertisement display means described in the third invention and the function of using the virtual space service.

  According to the present invention described above, an advertisement can be presented to a user who plays a virtual space service without creating a three-dimensional object for displaying an advertisement in accordance with the specifications of the virtual space. It is possible to provide an advertisement distribution system and method that can present an advertisement that meets the user's preference to the user.

  Now, preferred embodiments of the present invention will be described in detail with reference to the drawings. FIG. 1 is a diagram illustrating a configuration of an advertisement distribution system 1 according to the present embodiment.

  As shown in FIG. 1, in the advertisement distribution system 1 according to the present embodiment, a server device 12 (hereinafter, referred to as “virtual space server 12”) in which a virtual space service is operated, A client 10 operated by a user to be used and a server device 11 that distributes advertisement data to the client 10 (hereinafter referred to as “advertisement distribution server 11”) are connected to the Internet 13.

  Each user installs virtual space client software 100, which is an application for using the virtual space service, in the client 10 in order to use the virtual space service.

  Since the operator of the virtual space service provides open source general-purpose virtual space client software so that it can be customized, the virtual client software 100 installed in the client 10 is customized so that the present invention can be implemented. Yes.

  In the present embodiment, the virtual space client software 100 installed in the client 10 obtains from the play when the user executes a specified play in the virtual space, in addition to the general function of using the virtual space service. It is customized to have a function of transmitting play data related to the user's preference to the advertisement distribution server 11 in real time and a function of displaying the advertisement data transmitted from the advertisement distribution server 11.

  The advertisement distribution server 11 that distributes the advertisement data to the client 10 accumulates the play data transmitted from the client 10 and uses the play data to search the advertisement data from a database in which a large number of advertisement data is stored. The advertisement data is distributed to the client 10 that has transmitted the play data, and the advertisement data is displayed on the display of the client 10.

  As described above, according to the advertisement distribution system 1 according to the present embodiment, the advertisement data is transmitted from the advertisement distribution server 11 to the client 10 instead of from the virtual space server 12. For each virtual space service to be issued, it is not necessary to create a three-dimensional object for displaying an advertisement in accordance with the specifications of the virtual space provided by the virtual space service.

  The play data transmitted from the client 10 to the advertisement distribution server 11 may be any data as long as the advertisement distribution server 11 can use the advertisement data for retrieval. However, the play data is obtained from the virtual space service and reflects user preferences. If the play data is included in the play data, the advertisement data reflecting the user's preference can be distributed to the client 10.

  In general, since the virtual space client software 100 is generally provided with a conversation function such as chat or instant message, the play data is used by the user to the client 10 using the conversation function. It is preferable to include the input comment data as data reflecting the user's preference. In addition, when a facility in the virtual space reflects user preferences (for example, a facility provided by a company), data indicating the facility visited by the user (for example, coordinate data in the virtual space) is used as play data. You can also.

  Further, when the user uses the conversation function, the user is talking with other users. Therefore, the advertisement distribution server 11 specifies the area in the virtual space in which the users are talking with each other, and If the advertisement data suitable for the conversation is retrieved, it is possible to retrieve the advertisement data highly relevant to the conversation in which the user is participating.

  From here, the client 10 and the advertisement delivery server 11 which comprise the advertisement delivery system 1 illustrated in FIG. 1 are demonstrated in detail. The virtual space server 12 constituting the advertisement distribution system 1 illustrated in FIG. 1 may be a general web server that operates a virtual space service, as represented by Second life (registered trademark). A detailed description of the virtual space server 12 is omitted here.

  First, the client 10 constituting the advertisement distribution system 1 illustrated in FIG. 1 will be described. 2 is a block diagram of the client 10, FIG. 2A is a hardware block diagram of the client 10, and FIG. 2B is a functional block diagram of the client 10.

  The client 10 is realized by a general-purpose computer. As shown in FIG. 2A, the client 10 includes, as hardware, a CPU 10a, a RAM 10b, a hard disk 10c as a data storage device, a display 10f, a keyboard 10d, and a mouse 10e. The client 10 hard disk stores virtual client 10 software customized with application programs necessary for using the virtual space service.

  Further, as shown in FIG. 2B, the virtual space play means 101 that provides a function for the user to play the virtual space service by the customized virtual space client software 100 being activated on the client 10. And a play data transmission unit 101 that provides a function of transmitting play data obtained from the play to the advertisement distribution server 11 in real time when detecting that the user has performed the specified play in the virtual space; An advertisement data display unit 102 that provides a function of displaying an advertisement transmitted from the server 11 is provided in the client 10 as a function for implementing the present invention.

  The virtual space play means 101 of the client 10 is means for providing a function for the user to play the virtual space service, and is specifically realized by the virtual space client software 100 provided by the virtual space service operator. , A function for displaying the video in the virtual space transmitted from the virtual space server 12 to which the client 10 is connected, a function for moving the avatar of the user who operates the client 10, a chat, etc. Has the ability to talk in space.

  The play data transmission means 102 realized by customizing the virtual space client software 100 provided by the operator of the virtual space service, when the user performs a preset play in the virtual space, This is means for transmitting the play data concerned to the advertisement distribution server 11.

  The play data transmitted by the play data transmission unit 102 to the advertisement distribution server 11 may be arbitrary as long as the advertisement distribution server 11 can use the data for searching for advertisement data. In this embodiment, the play data includes the client 10 The user ID of the user who operates (for example, the user's avatar name), time data in the virtual space when the user commented, coordinate data in the virtual space commented by the user, and comment data.

  When the user performs an operation of transmitting comment data to the virtual space server 12, the play data transmission means 102 acquires these data from the virtual space play means 101, generates play data including at least these data, and Performs an operation of transmitting the generated conversation data to the advertisement distribution server 11 when performing an operation of transmitting a comment to the virtual space server 12 or every certain time (for example, 5 minutes).

  The advertisement data display means 103 realized by customizing the virtual space client software 100 provided by the virtual space service operator should receive the advertisement data every time the advertisement data is received from the advertisement distribution server 11. It is a means to display on the display 10f of the client 10 by a technique.

  The advertisement data display unit 103 may display the advertisement on the display 10f of the client 10 by any method. For example, the advertisement transmitted from the advertisement distribution server 11 can be displayed in the same window as the virtual space client software 100, or a separate window from the virtual space client software 100, such as a pop-up advertisement. It is also possible to display the advertisement inside.

  Next, the advertisement distribution server 11 constituting the advertisement distribution system 1 illustrated in FIG. 1 will be described. 3 is a block diagram of the advertisement distribution server 11, FIG. 3A is a hardware block diagram of the advertisement distribution server 11, and FIG. 3B is a functional block diagram of the advertisement distribution server 11.

  The advertisement distribution server 11 is realized by a general-purpose web server. As illustrated in FIG. 3A, the advertisement distribution server 11 includes, as hardware, a CPU 11a, a RAM 11b, a hard disk 11c as a data storage device, a display 11f, A computer program for causing a web server to function as the advertisement distribution server 11 according to the present invention is stored in the hard disk 11c of the advertisement distribution server 11 including a keyboard 11d and a mouse 11e.

  As shown in FIG. 3B, as a function realized by a computer program stored in the hard disk 11c in the advertisement distribution server 11, it is transmitted from the client 10 operated by the user using the virtual space service. A play data storage means 110 for providing a function for storing play data, and an advertisement data distribution means 111 for providing a function for distributing advertisement data to the client 10, and further storing the play data received from the client 10. A first database 112 and a second database 113 for storing various advertisement data are provided in the hard disk 10c of the advertisement distribution server 11.

  The play data storage means 110 of the advertisement distribution server 11 operates when the play data is received from the client 10, and the play data storage means 110 stores the play data received from the client 10 in the first database 112 in chronological order. I do.

  The advertisement data distribution means 111 of the advertisement distribution server 11 uses the play data stored in the first database 112 to search for advertisement data to be distributed to the client 10 from the second database 113 and transmits the play data. This is means for transmitting the searched advertisement data to the client 10.

  The content that the advertisement data distribution unit 111 searches for advertisement data depends on the play data received from the client 10. In this embodiment, the advertisement data distribution unit 112 uses the comment included in the play data received from the client 10. The advertisement data to be distributed to the client 10 is searched from the second database 113.

  When searching for advertisement data, first, the advertisement data distribution unit 111 searches the play data stored in the first database 112 for a certain period of time (for example, 15 minutes before the advertisement data distribution unit 111 operates). ) To extract play data stored in the first database 112.

  When the advertisement data distribution unit 111 extracts the play data from the first database 112, the advertisement data distribution unit 111 analyzes the coordinate data included in the play data, thereby determining the area where the users are talking in the coordinate system of the virtual space. As a keyword indicating the characteristics of the conversation in the area, the comment data of the play data including the coordinate data in the area is collected as a group and the natural language processing is performed as a group, Extract keywords from comment data.

  The method in which the advertisement data distribution means 111 specifies the area where the users are talking is arbitrary, and in fact, the area where the users are talking can be specified by various methods. For example, from the coordinate data included in the play data, a distribution of positions in the virtual space where the user has made a comment can be obtained, and an area in which the users are talking can be identified from the distribution.

  In addition, the method in which the advertisement data distribution unit 111 extracts a keyword indicating the feature of conversation in the specified area may be a method generally used in natural language analysis. For example, coordinate data is included in the area. The morphological analysis is performed on the comment data of the play data, and several words can be extracted as the keywords in descending order of appearance frequency.

  When the advertisement data distribution unit 111 extracts the keyword indicating the feature of the conversation in the area for each area with the above-described contents, the advertisement data is distributed for each area from the play data including the coordinate data in the area. After the address of the client 10 is specified, advertisement data matching the keyword is retrieved from the second database 113, and the retrieved advertisement data from the retrieved second database 113 is distributed to the address of the client 10.

  In the present embodiment, the advertisement data stored in the second database 113 is added to the HTML file for causing the client 10 to display the advertisement data so that the advertisement data distribution means 111 can retrieve the advertisement data. A plurality of keywords indicating the attributes are stored.

  Specifically, the advertisement data distribution unit 111 performs keyword matching between the keyword extracted from the play data and the keyword of each advertisement data stored in the second database 113, and has high matching as advertisement data to be transmitted to the client 10. In order, several pieces of advertisement data are searched from the second database 113.

  Finally, the processing executed by the advertisement distribution system 1 shown in FIG. 1 will be described, which also serves as an explanation of the method of the present invention. FIG. 4 is a flowchart illustrating a procedure when the advertisement distribution server 11 stores play data, and FIG. 5 is a flowchart illustrating a procedure when the advertisement distribution server 11 distributes advertisement data.

  First, a procedure when the advertisement distribution server 11 stores play data in the present embodiment will be described with reference to the flowchart of FIG. FIG. 4 shows a procedure that is executed each time the user starts the virtual space client software 100 and transmits comment data to the virtual space server 12, and the procedure shown in FIG. Contains the comments of many users using virtual space services.

  After the user activates the virtual space client software 100 installed on the client 10 and customized for the present invention, when the user performs a predetermined play (S1), the client 10 performs the play performed by the user in the virtual space. The play data concerning is generated, and the generated play data is transmitted to the advertisement distribution server 11 (S2).

  In the present embodiment, the play data includes the user ID, coordinate data and time data in the virtual space when the user inputs a comment, and comment data. When the data is input to 10, these data are acquired from the virtual space service to generate play data, and the play data is transmitted to the advertisement distribution server 11.

  When the advertisement distribution server 11 acquires the play data from the client 10, the advertisement distribution server 11 associates the address of the client 10 that transmitted the play data (for example, REMOTE ADDR indicating the IP address of the access source), and receives the play data received from the client 10. 1 is stored (S3), and the procedure illustrated in FIG.

  Next, a procedure in which the advertisement distribution server 11 transmits advertisement data to the client 10 in the present embodiment will be described with reference to FIG.

  When a predetermined time set in the advertisement distribution server 11 elapses, the advertisement distribution server 11 selects time data from the play data stored in the first database 112 within a period from the current time to a predetermined time. Play data including is extracted (S10).

  When the advertisement distribution server 11 extracts the play data, the advertisement distribution server 11 obtains a distribution of positions on the virtual space where the user has made a comment from the coordinate data included in the play data. The upper area is specified (S11).

  When the area in the virtual space in which the users are talking to each other is specified, the advertisement distribution server 11 regards the comment data of the play data including the coordinate data in the area as a group for each area, and the comment data The keywords that characterize the content of the conversation in the area are extracted by extracting the keywords by natural language processing (S12).

  When a keyword that characterizes the content of the conversation in the area on the virtual space in which the users are talking is extracted, the advertisement distribution server 11 uses the keyword that characterizes the content of the conversation in the area to the advertisement distribution server 11. The advertisement data suitable for the content of the conversation in the area is retrieved from the second database 113 provided for each area (S13).

  When the advertisement data is searched from the second database 113 for each area in the virtual space where the users are talking, the advertisement distribution server 11 refers to the play data included in the area for each area, and coordinates The address of the client 10 associated with the play data whose data is within the area is specified without duplication (S14).

  When the address of the client 10 that distributes the advertisement data is specified, the advertisement distribution server 11 determines, for each area in the virtual space where the users are talking, the client 10 whose coordinate data is specified from the play data in the area. The advertisement data retrieved from the keyword characterizing the content of the conversation in the area is distributed to the address (S15).

  When the client 10 receives the advertisement data from the advertisement distribution server 11, the advertisement data is displayed on the display of the client 10 by a predetermined method such as a pop-up advertisement, and the procedure illustrated in FIG. 5 ends (S16).

The figure explaining the structure of the advertisement delivery system in connection with this embodiment. Block diagram of the client. The block diagram of an advertisement delivery server. The flowchart which showed the procedure when an advertisement delivery server accumulate | stores play data. The flowchart which showed the procedure when an advertisement delivery server delivers advertisement data.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Advertisement distribution system 10 Client 100 Virtual space client software 101 Virtual space play means 102 Play data transmission means 103 Advertisement data display means 11 Advertisement distribution server 110 Play data storage means 111 Advertisement data distribution means 112 First database 113 Second database 12 Virtual space server

Claims (9)

An advertisement distribution system comprising at least a client in which virtual space client software that is a program for using a virtual space service is installed, and a server device that distributes advertisement data to the client,
When the client detects that the user has executed a play designated in the virtual space, the client obtains from the play as means provided by customizing the virtual space client software, Play data transmission means for transmitting related play data to the server device in real time, and advertisement display means for displaying the advertisement data received from the server device on the display of the client,
The server device uses the play data received from the client, searches the database for the advertisement data to be distributed to the client, and distributes the advertisement data to the client that has transmitted the play data. With data distribution means,
An advertisement distribution system characterized by   2. The advertisement distribution system according to claim 1, wherein the play data transmission means provided in the client at least receives comment data input to the client when the user has a conversation in the virtual space service. The advertisement distribution means included in the server device includes a natural language analysis of the comment data included in the play data and searches for the advertisement data highly related to the comment data. A featured advertisement distribution system.   3. The advertisement distribution system according to claim 2, wherein the play data transmission means of the client includes coordinate data and time data in a virtual space when the comment data is input to the client in addition to the comment data. Is included in the play data, and the advertisement distribution means provided in the server device uses the coordinate data included in the play data accumulated within the predetermined time interval every time a predetermined time elapses. By identifying the area in the virtual space in which the user is talking and performing natural language processing on the comment data in which the coordinate data is included in the area, it is highly relevant to the conversation in the area. The advertisement data is searched, and the advertisement data is transmitted to the client that has transmitted the play data including the coordinate data in the area. Ad delivery system which is characterized in that. An advertisement distribution method used at least from a client in which virtual space client software that is a program for using a virtual space service is installed, and a server device that distributes advertisement data to the client,
When the client detects that the user has performed a play designated in the virtual space, the client transmits play data obtained from the play and related to the user's preference to the server device in real time. A first step in which the device stores the play data in a data storage device;
The server device uses the play data stored in the data storage device to retrieve the advertisement data to be distributed to the client from a database, and sends the advertisement data to the client that has transmitted the play data. A second step of distributing and displaying the advertisement data received by the client from the server device on the display of the client;
An advertisement delivery method that is executed.   5. The advertisement distribution method according to claim 4, wherein, in the first step, the client includes at least the comment data input to the client when the user has a conversation with the virtual space service. In the second step, the server device performs natural language analysis on the comment data included in the play data, and searches for the advertisement data highly related to the comment data. Method.   6. The advertisement distribution method according to claim 5, wherein, in the first step, the client adds coordinate data and time in a virtual space when the comment data is input to the client in addition to the comment data. Data is included in the play data, and in the second step, the server device, from the coordinate data included in the play data accumulated within the predetermined time interval, every time a predetermined time elapses, By identifying the area in the virtual space in which the user is talking and performing natural language processing on the comment data in which the coordinate data is included in the area, it is highly relevant to the conversation in the area. The advertisement data is searched, and for each area, the play data including the coordinate data in the area is transmitted to the client in the area. Advertisement distribution method characterized by sending a talk with relevant the advertisement data.   The computer program for making a computer implement | achieve the function as a play data transmission means and advertisement display means of Claim 1, and the function of using a virtual space service.   The computer program for making a computer implement | achieve the function as a play data transmission means and advertisement display means of Claim 2, and the function of using a virtual space service. The computer program for making a computer implement | achieve the function as a play data transmission means and advertisement display means of Claim 3, and the function of using a virtual space service.

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