JP2010079558A - Bid management system and bid management method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To place optimum advertisement in a panoramic image to be distributed. <P>SOLUTION: An advertisement bidding management server receives and stores bids to a right to place an advertisement message from each bidder terminal within a bidding period, for each street in a map, the advertisement message including a bid price and an advertisement message. After the bidding period ends, the highest one of the bids made for each street in the map are screened, and the bids that passed the screening are determined as winning bids. Thereafter, when a panoramic image corresponding to a point on the map that a user designates from a user terminal is displayed, the advertisement message of the successful bidder for the street corresponding to the designated point is placed in the panoramic image. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a bid management system and a bid management method for performing a bid for the right to place an advertisement message to be posted on a panoramic image.

There is a service that displays panoramic images that can be viewed from any direction, front, back, left, right, up and down, corresponding to any point on the map, so that they can be viewed via a network.
For example, Patent Document 1 discloses a system that displays a panoramic image corresponding to a route on a map on a user terminal via the Internet in order to facilitate route guidance.

  In such a service, if a message advertisement is placed on the displayed panoramic image, a high advertising effect can be expected. For example, when a store in a panoramic image is shown, if an advertisement message about the store is inserted, a high advertising effect can be expected.

  On the other hand, unless an appropriate advertisement is put in the panoramic image, a high advertising effect by the advertisement cannot be expected. Generally, the number of panoramic images is enormous in order to cover the map in detail. Therefore, it is difficult to place an optimal advertisement on each panoramic image.

JP 2003-227722 A

  The present invention has been made in view of the above circumstances, and in a service for distributing a panoramic image corresponding to an arbitrary point on a map, a bid is made so that an optimal advertisement is placed on the distributed panoramic image. An object of the present invention is to provide a bid management system and a bid management method.

In order to achieve the above object, a bid management system according to the first aspect of the present invention provides:
A bid management system that is connected to a plurality of bidder terminals and a plurality of user terminals via a communication network, and manages bids for the right to place advertisements on a panoramic image corresponding to a point on a map designated by the user terminals. In
Panoramic image storage means for storing a panoramic image corresponding to each point in the map;
Bid information storage means for receiving and storing bid information indicating a bid for the advertising right including at least the bid amount and the advertisement content information for each specific area in the map from each advertiser terminal within a predetermined bid period When,
A bid examination means for examining a bid bid at the highest price among bids indicated by the bid information stored in the bid information storage means for each specific area in the map after the end of the predetermined bid period;
A successful bid means for making a successful bid a bid that has passed the examination by the bid examination means;
When displaying on the user terminal a panoramic image in a specific area in the map corresponding to a bid that has been won by the winning bid means, an advertisement indicated by advertisement content information included in the bid information of the bid that has been awarded Advertising means for posting on the panoramic image;
It is characterized by providing.

  The advertisement content information may be audio data or video data.

  The specific area in the map may be an area corresponding to a specific route in the map.

  The advertisement content information may be information indicating a name of a specific route in the map.

Specific areas in the map are grouped,
The bid information storage means receives, for each group to which the specific area in the map belongs, bid information indicating a bid including the same bid amount and advertisement content information for all the specific areas belonging to the group, You may remember.

  The specific area in the map may be a mesh area obtained by dividing the map in a grid pattern.

  When the examination by the bid examination means is failed, the second examination is conducted for the bid with the next highest bid amount after the rejected bid, and if the second examination is passed, the examination is accepted. The bid made may be a successful bid.

In order to achieve the above object, a bid management method according to the second aspect of the present invention includes:
In a bid management method for managing bids for the right to place advertisement information on a panoramic image corresponding to a point on a map designated by a plurality of bidder terminals and a plurality of user terminals,
A panoramic image storage step for storing a panoramic image corresponding to each point in the map;
Bid information storage step for receiving and storing bid information indicating a bid for the advertisement right including at least the bid amount and the advertisement content information for each specific area in the map from each advertiser terminal within a predetermined bid period When,
A bid examination step for examining a bid bid at the highest price among the bids indicated by the bid information stored in the bid information storage step for each specific area in the map after the predetermined bid period ends;
A successful bid step for making a successful bid a bid that has passed the examination in the bid examination step;
When displaying on the user terminal a panoramic image in a specific area in the map corresponding to the bid that was won in the winning bid step, the advertisement indicated by the advertisement content information included in the bid information of the bid that was won An advertising step for posting on the panoramic image;
It is characterized by providing.

  According to the present invention, in a service for distributing a panoramic image corresponding to an arbitrary point on a map, it is possible to perform a bid such that an optimal advertisement is posted on the distributed panoramic image.

  Hereinafter, an advertisement bidding system 1 according to an embodiment of the present invention will be described with reference to the drawings.

  First, the outline | summary of the advertisement auction which the advertisement bid system 1 which concerns on embodiment of this invention implements is demonstrated with reference to FIG.

  As shown in FIG. 1 (A), an advertising auction executed by the advertising bidding system 1 is an image (hereinafter referred to as a panoramic image) that can be viewed in all fields of view corresponding to a position designated on a map via the Internet. In the service for displaying the message, the posting right of the message advertisement to be displayed on the panoramic image is determined by a bidding method (auction).

  As shown in FIG. 1B, bidding is held every month, and a predetermined period (for example, 20 days) is the bidding period from the beginning of the month. Then, during the bidding period, for each street on the map corresponding to the panoramic image, a bid for the posting right of the advertisement message displayed on the panoramic image is performed. For example, in FIG. 1 (B), three bids A to C are made.

Next, during the examination period from the end of the bidding period to the end of the month, the highest bid within the bidding period (bid C in Fig. 1 (B)) is examined for the contents of the advertisement message, etc. If it passes, a successful bid is established. Then, when the user displays a panoramic image on the terminal or the like for one month from the next month, the successful bidder's advertisement message for the street corresponding to the position of the panoramic image is posted on the panoramic image. In addition, even during the period in which this advertising message is posted, an auction is being held for the next month's advertising right.
The above is the outline of the advertising auction executed by the advertising bidding system 1.
In the example of FIG. 1, an auction is held every month, but it may be held every three months or every year, and the period during which the auction is held is arbitrary. Similarly, the bidding period and the examination period may be set to an arbitrary number of days.

Next, the function and configuration of the advertisement bidding system 1 will be described in detail.
As shown in FIG. 2, the advertising bidding system 1 includes a panoramic image / map distribution server 10, a plurality of user terminals 20, an advertising bid management server 30, and a plurality of bidder terminals 40. The panoramic image / map distribution server 10 and the user terminal 20, the advertisement bid management server 30, and the bidder terminal 40 are connected to each other via the Internet. The panoramic image / map distribution server 10 and the advertising bid management server 30 are connected via a dedicated line or a LAN.

  Although not shown, an embodiment in which the panoramic image / map distribution server 10 and the advertising bid management server 30 are integrated is also possible.

  The panoramic image / map distribution server 10 is a server that distributes map data and a panoramic image to the user terminal 20. As shown in FIG. 3, the panoramic image / map distribution server 10 includes a communication control unit 11, a process control unit 12, a data storage unit 13, a map DB (database) 14, and a panoramic image DB (database) 15. Is provided.

  The communication control unit 11 is configured by a predetermined communication device such as a router, and transmits and receives various data (information) to and from the user terminal 20 via the Internet.

  The processing control unit 12 performs communication via the communication control unit 11 and processes various types of information. The process control unit 12 includes, for example, a CPU (Central Processing Unit), and executes various processes by executing an operation program read from the data storage unit 13. Moreover, the process control part 12 has a function as a map search engine for searching a specific place from the map which the map data memorize | stored in map DB14 shows.

  The data storage unit 13 includes a semiconductor memory, a magnetic disk recording device, and the like, and records various types of information and operation programs to be executed by the processing control unit 12.

  The map DB 14 stores map data to be displayed on the user terminal 20.

  As shown in FIG. 4, the panoramic image DB 15 stores panoramic images corresponding to positions (for example, latitude and longitude) in the map displayed by the map data stored in the map DB 14.

  Returning to FIG. 2, the user terminal 20 is a general personal computer (PC) or the like that includes a communication unit, a display unit, an operation unit, a storage unit, a control unit, and a web browser and can be connected to the Internet. For example, the user terminal 20 displays map data provided from the panoramic image / map distribution server 10 on the display unit via the Internet. In addition, a panoramic image corresponding to the position designated from the map is displayed on the display unit.

  The advertising bid management server 30 is a server that conducts an auction for placing the right to place an advertising message displayed on the panoramic image displayed on the user terminal 20 as a bid target. As shown in FIG. 5, the advertising bid management server 30 includes a communication control unit 31, a processing control unit 32, a data storage unit 33, a route DB (database) 34, and a bid management DB (database) 35. .

  The communication control unit 31 includes a predetermined communication device such as a router, for example, and transmits / receives various data (information) to / from the bidder terminal 40 via the Internet.

  The process control unit 32 performs communication via the communication control unit 31 and processes various types of information. The process control unit 32 includes, for example, a CPU (Central Processing Unit), and executes various processes such as a bid process by executing an operation program read from the data storage unit 33.

  The data storage unit 33 includes a semiconductor memory, a magnetic disk recording device, and the like, and records various types of information and operation programs to be executed by the processing control unit 32.

  The route DB 34 is a database that stores information (route information) related to routes represented by roads and the like in the map. The route DB 34 includes a link definition table 341, a street definition table 342, and a street group definition table 343.

  The link definition table 341 is a table that stores information defining a route (link) that connects two points in a map with a straight line, which is the minimum unit of route information. For example, as shown in FIG. 6, the link definition table 341 includes, for each ID (link ID) uniquely assigned to each link, positions (latitude and longitude) of two points (start point and end point) that define the link. Remember.

  The street definition table 342 is a table that stores information defining streets composed of continuous links. For example, as shown in FIG. 7, the street definition table 342 stores, for each ID (street ID) uniquely assigned to each street, a link ID of a link constituting the street.

  The street group definition table 343 is a table that stores information defining street groups composed of a plurality of streets. For example, as shown in FIG. 8, the street group definition table 343 stores the street IDs of the streets constituting the street group for each ID (street group ID) uniquely assigned to each street group.

  Returning to FIG. 5, the bid management DB 35 is a database that stores information related to the bid for the advertisement placement right. The bid management DB 35 includes a member information storage table 351 and a bid information storage table 352.

The member information storage table 351 stores member information (name, address, e-mail address, member ID, password, etc.) regarding the member for each member participating in the auction.
The member ID and password are used for authentication or the like when the user (bidder) of the bidder terminal 40 logs into the advertising bid management server 30, but the login process is omitted in the following description.

  The bid information storage table 352 is a table that stores information related to the bid for the advertisement placement right made on the street of the map for each street. For example, as shown in FIG. 9, the bid information storage table 352 includes a street ID, a member ID of a bidder who bids on the street, an advertisement message displayed on the panoramic image of the street, a bid date and time, and a bid amount. And information such as a successful bid flag is stored. For example, as shown in FIG. 9, for the street with the street ID “ST0001”, three bids with the member IDs “U001”, “U002”, and “U003” are made, and the member ID “U003” is determined from the successful bid flag. It turns out that the bid of is a successful bid.

(Bid processing)
Next, a process (bid process) in which the user of the bidder terminal 40 uses the advertisement bidding system 1 to bid for the placement right of the advertisement displayed on the panoramic image will be described with reference to FIG.
In addition, it is assumed that a minimum bid price and a bid unit price that do not accept a bid with an amount less than this are set in advance on each street on the map.

  First, a user who wants to place an advertisement accesses the advertisement bidding management server 30 from his bidder terminal 40 via the Internet, and transmits a request for a draft street selection screen for selecting a street on which an advertisement is to be posted (step). S101).

  When the request from the bidder terminal 40 is received (step S201), the processing control unit 32 of the advertisement bid management server 30 performs the route DB 34, the bid management DB 35, the map DB 14 of the panorama image / map distribution server 10, and the panorama image DB 15. A draft street selection screen as shown in FIG. 11 is created from each piece of information stored in (Step S202), and transmitted to the bidder terminal 40 of the request source (Step S203).

  Here, the draft street selection screen will be described with reference to FIG. The draft street selection screen is composed of a map display area E1, a map search area E2, a panoramic image display area E3, and a bid information input area E4.

  The map display area E1 is an area where a map for selecting a street on which an advertisement is to be displayed is displayed. The map and the street displayed in the map display area E1 are created by combining the information stored in the map DB 14 and the route DB 34 at each position.

  The map search area E2 is an area for searching a map displayed in the map display area E1, and includes an input field for inputting a search condition and a map search button. When the map search button is pressed, the map data is searched with the search condition input in the input field, and a map that matches the search condition is displayed in the map display area E1. The map search process is performed by a map search function provided in the process control unit 12 of the panoramic image / map distribution server 10.

  The panorama image display area E3 is an area in which a panorama image corresponding to the point selected on the map display area E1 is displayed. The panorama image displayed in the panorama image display area E3 may be acquired and displayed from the panorama image stored in the panorama image DB 15 corresponding to the designated position. By this panoramic image display area E3, the user (bidder) can confirm in advance the panoramic image on which the advertisement is placed.

The bid information input area E4 is an area used for bidding on the right to place an advertisement message to be posted on the panoramic image corresponding to the street selected from the map display area E1. When a bidder operates the bidder terminal 40 and selects a street from the map display area E1, a field for inputting a bid amount and an advertising message and a current bid price (currently) Price) etc. are displayed in the bid information input area E4. If the selected street belongs to a street group, it is necessary to bid the same content for all streets belonging to the street group, so for all streets belonging to the street group, Fields for inputting bid information are listed in the bid information input area E4. Then, by inputting bid information (bid amount and advertisement insertion message) in this field and pressing a bid button, these information is transmitted to the advertisement bid management server 30 and a bid is registered.
In the example of FIG. 11, three streets A to C are selected from the map display area E1, and a display for bidding on these three streets is displayed in the bid information input area E4.

  Returning to FIG. 10, the bidder terminal 40 displays the draft street selection screen transmitted from the advertising bid management server 30 (step S102). Then, the user of the bidder terminal 40 operates the operation unit to select a street from the submission street selection screen. In response to this selection operation, the bidder terminal 40 transmits the street ID of the selected street to the advertisement bid management server 30 (step S103).

  When receiving the street ID from the bidder terminal 40 (step S204), the process control unit 32 of the advertising bid management server 30 searches the street group definition table 343 with the received street ID, and the street indicated by the received street ID is The street group to which it belongs is discriminated, and all street IDs of the streets constituting the street group are extracted (step S205). If no street ID received in step S204 is registered in the street group definition table 343, the street does not constitute a street group, and only the received street ID is extracted.

  Then, the process control unit 32 creates a field for inputting bid information to the street indicated by the extracted street ID (step S206). In addition, referring to the bid information storage table 352, information such as the current bid price of the street is also acquired.

  Subsequently, the process control unit 32 transmits the created bid information input field and the like to the bidder terminal 40 (step S207).

  When receiving the bid information input field (step S104), the control unit of the bidder terminal 40 displays the field in the bid information input area E4 (step S105).

  Then, the user of the bidder terminal 40 inputs the bid amount and the advertisement posting message in the bid information input field of the bid information input area E4, and presses the bid button. In response to pressing of the bid button, the control unit of the bidder terminal 40 transmits information including the input bid amount, the advertisement posting message, and the user ID of the bidder to the advertisement bid management server 30 (step) S106).

When receiving the information from the bid terminal 40 (Step S208), the process control unit 32 of the advertisement bid management server 30 registers the bid information in the bid information storage table 352 (Step S209).
This completes the bidding process. As described above, this bidding process is repeatedly performed every time there is a bid within the bidding period of each month.

(Successful bidder decision processing)
Next, the successful bidder determination process performed during the examination period from the end of the bidding period to the end of the month will be described with reference to FIG.

  When the successful bidder determination process is started, the process control unit 32 of the advertisement bid management server 30 selects information (entry) on one street from the information stored in the bid information storage table 352 (step S301). .

  Subsequently, the processing control unit 32 determines a bid for which the highest successful bid amount is set among the selected bids (entries) (step S302).

  Then, the process control unit 32 executes a process for examining the determined bid (step S303). This review may be performed, for example, by determining whether or not an inappropriate word registered in advance is included in the advertisement text of the bid, and if it is not included, pass the review. . In addition, the manager of the advertising bid management server 30 or the like may perform this examination directly. In addition, when the payment information of the bidder is available in past auctions, whether or not the payment is made without delay may be used as a judgment material for examination.

  If the examination fails (step S304; No), the process control unit 32 determines a bid that is one bid lower (that is, the next bid) than the bid price of the rejected bid (step bid). S305). Then, the process control unit 32 repeats the process of examining the determined bid (step S303).

  When the examination is passed (step S304; Yes), the process control unit 32 sets a successful bid flag of a bid that has passed the examination of the bid information storage table 352 to a successful bid (step S306).

  Subsequently, the processing control unit 32 creates an invoice for requesting the winning bid amount as electronic data and sends it to the terminal of the winning bidder (bidder terminal 40) (step S307). Note that the winning bid amount may be the bid amount of the bid that has been awarded, or the bid unit amount for the bid amount that is one bid lower than the winning bid (ie, the next bid). You may make it the amount which added.

  Subsequently, the process control unit 32 determines whether or not there is an unselected street in the bid information storage table 352 (step S308). If it is determined that there is an unselected street (step S308; Yes), the process control unit 32 repeats the process from step S301. When it is determined that there is no unselected street (step S308; No), the successful bidder determination process ends.

(Panorama image display processing)
Subsequently, a panoramic image display process in which an arbitrary position is designated from the map displayed on the user terminal 20 and a panoramic image on which an advertisement message corresponding to the designated position has been displayed is displayed will be described with reference to FIG. To do. It is assumed that the map distributed from the panoramic image / map distribution server 10 is displayed on the user terminal 20 in advance.

  First, the user of the user terminal 20 operates a mouse or the like to click on a point where a panoramic image is to be displayed from the displayed map, and displays the panoramic image at the point. (Step S401).

  When the processing control unit 12 of the panoramic image / map distribution server 10 receives the request from the user terminal 20 (step S501), the panoramic image corresponding to the position information included in the request is extracted from the panoramic image DB 15 (step S502). ).

  Subsequently, the process control unit 12 accesses the advertisement bid management server 30 and extracts a street (street ID) corresponding to the position information included in the request received from the user terminal 20 from the route DB 34 (step S503). Specifically, the link definition table 341 is searched with the position information included in the request from the user terminal 20 to extract the corresponding link, and the street including the extracted link is acquired from the street definition table 342.

  Subsequently, the process control unit 12 identifies a bid whose successful bid flag is a successful bid from among the bids for the extracted street from the bid information storage table 352, and acquires an advertisement message of the identified bid (step S504). .

  Subsequently, the process control unit 12 creates a panoramic image with an advertisement message as shown in FIG. 14 by combining the advertisement message acquired in step S504 with the predetermined position of the panoramic image extracted in step S502 (step S505). ). And the process control part 12 transmits the produced panoramic image with an advertisement message to the user terminal 20 (step S506).

  When receiving the panoramic image with the advertisement message (step S402), the user terminal 20 displays this image on a display device or the like (step S403). Then, each time the user designates an arbitrary point on the map, a panoramic image including a message for a successful bid for the street including the point is displayed.

  As described above, in the present embodiment, in a service that distributes a panoramic image corresponding to an arbitrary point on a map, it is possible to perform a bid such that an optimal advertisement is posted on the distributed panoramic image.

  The present invention is not limited to the above embodiment, and various modifications and applications are possible. Hereinafter, modifications of the above-described embodiment applicable to the present invention will be described.

For example, the advertisement to be posted on the panoramic image may be an image other than text.
In addition, link information (URL or the like) for accessing a predetermined site is embedded in the advertisement message so that the user can access the predetermined site when the user clicks the displayed advertisement message. Good. In this case, the bidder needs to bid by designating the link information (URL) together with the advertisement message, storing the link information in the bid information storage table 352, and executing the bid.
Further, it may be possible to bid by designating the position of the advertisement text in the panoramic image.

  Further, as an advertisement to be posted on a panoramic image, sound such as music, a specific video, or the like may be reproduced instead of text or an image. In this case, the bid information storage table 352 needs to store audio data and video data to be reproduced as an advertisement instead of a text or image advertisement message.

  In the above embodiment, the posting right of the advertisement message displayed on the street panorama image is set as a bid target. However, the present invention is not limited to this, and as shown in FIG. 15A, the street name displayed on the street panorama image is displayed. May be subject to bidding. In this case, the bid information storage table 352 is configured as shown in FIG. 15B, and instead of the advertisement message, the street name designated by the bidder (“***” is displayed as “***”. * "Portion) is stored, and the same processing may be performed thereafter.

  Moreover, in the said embodiment, although it bid for every street which is the route | route of a map, it is not restricted to this, The unit of the map which bids is arbitrary. For example, as shown in FIG. 16, an advertisement placement right may be bid for each mesh obtained by dividing the map into a grid. In FIG. 16, a bid is made for 100 meshes for 8 meshes in the map, and when the final bid is made, the winning bidder sets the panoramic image corresponding to the mesh. An advertising message will be posted. In addition, in order to implement | achieve the bid for every mesh mentioned above, the advertisement bid management server 30 needs to be provided with mesh DB which defines the mesh in a map instead of route DB34. In addition, the bid information storage table 352 needs to store information regarding bids for each mesh (mesh ID).

In addition, not only the street but also a naming right of a landmark (for example, “Tokyo Tower”) defined in the map may be set as a bid target. Then, when displaying the panoramic image of the spot corresponding to the landmark, the name of the landmark (for example, “OO Tower”) that has been awarded may be displayed.
In addition, bidding for meshes, bidding for landmarks, and bidding for streets can be performed separately, and each bid message and name can be combined and displayed at the same time. Good.

  For example, in the above embodiment, the panoramic image / map distribution server 10 and the advertisement bid management server 30 have been described as having the operation program stored in advance in a memory or the like. However, a computer-readable recording medium such as a flexible disk, CD-ROM (Compact Disk Read-Only Memory), DVD (Digital Versatile Disk), MO (Magnet-Optical Disk), etc. An apparatus that performs the above-described processing operation may be configured by storing and distributing the program in a medium and installing the program in a computer.

Further, the program may be stored in a disk device or the like included in a predetermined server device on a communication network such as the Internet, and may be downloaded onto a computer by being superimposed on a carrier wave, for example. Furthermore, the above-described processing can also be achieved by starting and executing a program while transferring it via a communication network.
In addition, when the above functions are realized by sharing an OS (Operating System), or when the functions are realized by cooperation between the OS and an application, only the part other than the OS may be stored in a medium and distributed. Alternatively, it may be downloaded to a computer.

It is a figure for demonstrating the outline | summary of the advertising bid system which concerns on embodiment of this invention. It is the figure which showed the structure of the advertising bid system which concerns on embodiment of this invention. It is the block diagram which showed the structure of the panorama image and map delivery server. It is the figure which showed the structure of panoramic image DB. It is the block diagram which showed the structure of the advertisement bid management server. It is the figure which showed the structure of the link definition table. It is the figure which showed the structure of the street definition table. It is the figure which showed the structure of the street group definition table. It is the figure which showed the structure of the bid information storage table. It is a flowchart for demonstrating the operation | movement of a bid process. It is the figure which showed the example of the placement street selection screen. It is a flowchart for demonstrating operation | movement of a successful bidder determination process. It is a flowchart for demonstrating operation | movement of a panoramic image display process. It is the figure which showed the example of the panoramic image containing a message. It is a figure for demonstrating the example which bids for the publication right of a street name. It is a figure for demonstrating the example which bids in a mesh unit.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Advertisement bid system 10 Panoramic image and map delivery server 20 User terminal 30 Advertisement bid management server 40 Bidder terminal

Claims (8)

A bid management system that is connected to a plurality of bidder terminals and a plurality of user terminals via a communication network, and manages bids for the right to place advertisements on a panoramic image corresponding to a point on a map designated by the user terminals. In
Panoramic image storage means for storing a panoramic image corresponding to each point in the map;
Bid information storage means for receiving and storing bid information indicating a bid for the advertising right including at least the bid amount and the advertisement content information for each specific area in the map from each advertiser terminal within a predetermined bid period When,
A bid examination means for examining a bid bid at the highest price among bids indicated by the bid information stored in the bid information storage means for each specific area in the map after the end of the predetermined bid period;
A successful bid means for making a successful bid a bid that has passed the examination by the bid examination means;
When displaying on the user terminal a panoramic image in a specific area in the map corresponding to a bid that has been won by the winning bid means, an advertisement indicated by advertisement content information included in the bid information of the bid that has been awarded Advertising means for posting on the panoramic image;
A bid management system comprising: The advertisement content information is audio data or video data.
The bid management system according to claim 1, wherein: The specific area in the map is an area corresponding to a specific route in the map.
The bid management system according to claim 1 or 2, wherein The advertisement content information is information indicating the name of a specific route in the map.
The bid management system according to claim 3, wherein: Specific areas in the map are grouped,
The bid information storage means receives, for each group to which the specific area in the map belongs, bid information indicating a bid including the same bid amount and advertisement content information for all the specific areas belonging to the group, Remember,
The bid management system according to claim 3 or 4, characterized by the above. The specific area in the map is a mesh area obtained by dividing the map in a grid pattern.
The bid management system according to claim 1 or 2, wherein If the examination by the bid examination means fails, a second examination is conducted for the bid with the next highest bid amount after the rejected bid, and if the second examination is passed, it passes. Make the bid you made a successful bid,
The bid management system according to any one of claims 1 to 6, wherein the bid management system is characterized in that: In a bid management method for managing bids for the right to place advertisement information on a panoramic image corresponding to a point on a map designated by a plurality of bidder terminals and a plurality of user terminals,
A panoramic image storage step for storing a panoramic image corresponding to each point in the map;
Bid information storage step for receiving and storing bid information indicating a bid for the advertisement right including at least the bid amount and the advertisement content information for each specific area in the map from each advertiser terminal within a predetermined bid period When,
A bid examination step for examining a bid bid at the highest price among the bids indicated by the bid information stored in the bid information storage step for each specific area in the map after the predetermined bid period ends;
A successful bid step for making a successful bid a bid that has passed the examination in the bid examination step;
When displaying on the user terminal a panoramic image in a specific area in the map corresponding to the bid that was won in the winning bid step, the advertisement indicated by the advertisement content information included in the bid information of the bid that was won An advertising step for posting on the panoramic image;
A bid management method comprising: