JP2010066811A - Apparatus, system and method for presentation of information registration, and information registration presentation processing program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an apparatus, system and method for presentation of information registration, and an information registration presentation processing program, allowing a consumer to receive presentation of grapevine information related to a commodity of interest in a store, a street or the like, and allowing easy registration of the grapevine information. <P>SOLUTION: The information registration presentation apparatus has: a recognition means recognizing registration target identification information that is identification information of the commodity whose grapevine information is registered and presentation target identification information that is the identification information of the commodity whose grapevine information is presented; a voice input means used so as to input speaking voice of a user; a registration means registering at least one of the input speaking voice and information represented by the speaking voice in a database as the grapevine information associatively to the registration target identification information when the registration target identification information is recognized; and a presentation means presenting the grapevine information registered in the database associatively to the presentation target identification information to the user when the presentation target identification information is recognized. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a technical field of an information registration and presentation device, an information registration and presentation system, an information registration and presentation method, and an information registration and presentation processing program for presenting word-of-mouth information related to a product to a user who has visited a store.

  2. Description of the Related Art Conventionally, information presentation systems such as an electronic advertisement system for presenting product information such as advertisements, introductions, and function descriptions related to products at stores and streets to customers through displays, speakers, etc. are widely known for sales promotion of products. It has been.

  In recent years, digital signage that uses digital technology and network technology to narrow down the target to consumers at the site and present information in a timely manner is becoming widespread.

  On the other hand, with the widespread use of the Internet, consumer purchasing behavior has shifted from AIDMA (Attention, Interest, Desire, Memory, Action) type to AISAS (Attention, Interest, Search, Action, Share) type. Among them, information sharing is especially noted as a factor in purchasing decisions.

  In view of these circumstances, digital signage that can present information about a product by word of mouth (hereinafter simply referred to as “word-of-mouth information”) in a timely manner to consumers on the spot is desired.

In this connection, Patent Document 1 discloses word-of-mouth information written on a bulletin board or a mailing list on the Internet when displaying memo information registered by a user regarding a certain product on a portable terminal. A technique for displaying is disclosed.
JP 2007-115220 A

  However, the technique disclosed in Patent Document 1 uses a personal computer or the like owned by the user for writing the word-of-mouth information, and uses a portable terminal owned by the user for browsing the word-of-mouth information. It is not something that can be applied. Accordingly, consumers cannot easily input or browse word-of-mouth information at stores or streets.

  Also, when writing word-of-mouth information, complicated operations such as using a keyboard and touch pen are required, and due to the burden of operation, word-of-mouth information can be easily registered for users who are not familiar with operations such as personal computers. It is not something that can be done.

  The present invention has been made in view of the above problems, and one example of the problem is that it is possible for consumers to receive word-of-mouth information related to products that are of interest at stores, streets, etc. It is to provide an information registration and presentation apparatus, an information registration and presentation system, an information registration and presentation method, and an information registration and presentation processing program that can be registered.

  In order to solve the above-mentioned problem, the invention according to claim 1 is an information registration and presentation device for presenting word-of-mouth information about a product to a user, and is registration information for identifying the product for registering the word-of-mouth information Recognition means for recognizing object identification information and presentation object identification information that is identification information of a product for presenting the word-of-mouth information; voice input means used for inputting a user's uttered voice; and the registration target When the identification information is recognized, registration means for registering at least one of the inputted speech voice and information expressed by the speech voice as the word-of-mouth information in association with the registration target identification information in the database When the presentation target identification information is recognized, the word-of-mouth information registered in the database in association with the presentation target identification information is provided to the user. And presenting means for presenting Te, characterized in that it comprises a.

  According to this invention, when the identification information of the product presenting the word-of-mouth information is recognized, the word-of-mouth information corresponding to this identification information is presented, and the identification information of the product for registering the word-of-mouth information is recognized. Since word-of-mouth information is input by the user's speech, the user can receive word-of-mouth information related to the product he / she is interested in. Information can be registered easily.

  According to a second aspect of the present invention, in the information registration and presentation device according to the first aspect, the voice input unit detects a microphone that converts the uttered voice into voice information, and a start of use of the microphone by a user. Detecting means, and the registering means includes at least one of voice information converted from the utterance voice input after the start of use of the microphone is detected and information expressed by the utterance voice indicated by the voice information. One of them is registered as the word-of-mouth information.

  According to the present invention, since the use start of the microphone is automatically detected, the user can input the voice without performing a complicated operation for starting the voice input.

  According to a third aspect of the present invention, in the information registration and presentation device according to the second aspect, the detection means is one of the start of utterance by the user and the user holding the microphone. Is detected as the start of use of the microphone.

  The invention according to claim 4 is the information registration and presentation device according to claim 2 or claim 3, wherein product information presenting means for presenting predetermined product information regarding at least one product to the user, The operation state of the information registration and presentation device includes a first state in which the product information is presented by the product information presentation means, a second state in which the word of mouth information is registered by the registration means, and the word of mouth information by the presentation means. It is further characterized by further comprising a third state to be presented and an operation state control means for selecting and controlling from among the third states.

  According to the present invention, the user can receive the presentation of the product information, but can input the word-of-mouth information or the presentation of the word-of-mouth information as necessary.

  According to a fifth aspect of the present invention, in the information registration and presentation device according to the fourth aspect, the operation state control means detects the start of use of the microphone when the operation state is the first state. The operation state is changed to the second state, and the registration unit uses, as the registration target identification information, product identification information recognized when the operation state is the second state. And

  According to this invention, when the product information is presented, the user can use the microphone and then input the word-of-mouth information by recognizing the product identification information. Even if no operation is performed, it is possible to smoothly shift from presentation of product information to input of word-of-mouth information.

  According to a sixth aspect of the present invention, in the information registration and presentation device according to the fourth or fifth aspect, the operation state control means recognizes the product identification information when the operation state is the first state. If it is, the operation state is changed to the third state with the identification information as the presentation target identification information.

  According to the present invention, when the product information is presented, the user can be presented with the word-of-mouth information by recognizing the product identification information, so that the product can be obtained without performing complicated operations. It is possible to smoothly transition from presentation of information to presentation of word-of-mouth information.

  According to a seventh aspect of the present invention, in the information registration and presentation device according to the sixth aspect, the operation state control means detects the start of use of the microphone when the operation state is the third state. The present invention is characterized in that, with the presentation target identification information as the registration target identification information, the operation state is shifted to the second state.

  According to the present invention, after the transition from the presentation of product information to the presentation of word-of-mouth information, the user starts using the microphone, thereby inputting the word-of-mouth information using the identification information of the product already recognized. Therefore, it is possible to smoothly shift from the presentation of the word-of-mouth information to the input of the word-of-mouth information without performing a complicated operation.

  According to an eighth aspect of the present invention, in the information registration and presentation device according to the fourth aspect, when the operation state control means recognizes product identification information when the operation state is the first state. When the start of use of the microphone is detected when the operation state is the third state and the operation state is transitioned to the third state using the identification information as the presentation target identification information, When the presentation target identification information is used as the registration target identification information, the operation state is transitioned to the second state, and when the use start of the microphone is detected when the operation state is the first state, The operation state is changed to the second state, and the registration means uses the product identification information recognized when the operation state is the second state as the registration target identification information. To.

  According to this invention, when the product information is presented, the user can input the word-of-mouth information by starting to use the microphone and then recognizing the product identification information. In addition, when the product information is presented, the user can receive word-of-mouth information by recognizing the product identification information. Furthermore, after that, the user can input the word-of-mouth information using the identification information of the already recognized product by starting to use the microphone. Therefore, it is possible to smoothly shift from presentation of product information to input of word-of-mouth information, presentation of product information to presentation of word-of-mouth information, and presentation of word-of-mouth information to input of word-of-mouth information without complicated operations. be able to.

  According to a ninth aspect of the present invention, in the information registration and presentation device according to any one of the first to eighth aspects, the selecting means used for selecting one evaluation information among a plurality of evaluation information for the product is provided. The registration means registers the word-of-mouth information in association with the registration target identification information and the selected evaluation information, and the presentation means includes the presentation target identification information, the selected evaluation information, and The word-of-mouth information associated with is presented.

  According to this invention, the word-of-mouth information is registered in association with the evaluation information selected at the time of inputting the word-of-mouth information, and in the presentation of word-of-mouth information, it is registered in association with the evaluation information selected at that time. Since the word-of-mouth information is presented, the user can narrow down the word-of-mouth information to be presented to those related to the arbitrarily selected evaluation.

  A tenth aspect of the present invention is the information registration and presentation device according to any one of the first to ninth aspects, wherein the reading unit reads at least one of the identification information attached to the product and the image of the product. Further, the recognizing means recognizes product identification information based on contents read by the reading means.

  According to the present invention, the user can recognize the product identification information without performing complicated work.

  The invention according to claim 11 is the information registration and presentation device according to any one of claims 1 to 10, wherein the recognition means is picked up by a user who has visited the store from among products sold at the store. It is characterized by recognizing product identification information.

  According to this invention, the user can be presented with the raw word-of-mouth information of the consumer regarding the product that is interested in the site where the product is sold.

  The invention according to claim 12 is the information registration presentation device according to any one of claims 1 to 11, wherein the registration unit registers the word-of-mouth information with respect to a database management device that manages the database. The request is made via communication means, and the presentation means receives and presents the word-of-mouth information to be presented from the database management device via the communication means.

  According to the thirteenth aspect of the present invention, at least one information registration / presentation device for presenting word-of-mouth information related to a product to a user, and database management in which the information registration / presentation device is connectable via communication means and includes a database An information registration and presentation system, wherein the information registration and presentation device is registration target identification information that is identification information of a product that registers the word-of-mouth information, and identification information of a product that presents the word-of-mouth information. A recognition means for recognizing presentation target identification information; a voice input means used for inputting a user's utterance voice; and when the registration target identification information is recognized, Presenting-side transmission means for transmitting at least one of information expressed by uttered voice to the database management device as the word-of-mouth information When the presentation target identification information is recognized, a presentation-side receiving unit that receives the word-of-mouth information corresponding to the presentation target identification information from the database management device, and the received word-of-mouth information to the user Presenting means for presenting, wherein the database management device receives the word-of-mouth information from the information registration and presentation device, and the received word-of-mouth information as the recognized registration object identification information. Management-side registration means for registering in the database in association with the management-side transmission means for transmitting the word-of-mouth information registered in the database in association with the recognized presentation target identification information to the information registration presentation device; It is characterized by providing.

  According to this invention, when the identification information of the product presenting the word-of-mouth information is recognized, the word-of-mouth information corresponding to this identification information is presented, and the identification information of the product for registering the word-of-mouth information is recognized. Since word-of-mouth information is input by the user's speech, the user can receive word-of-mouth information related to the product he / she is interested in. Information can be registered easily.

  Further, when the information registration / presentation system includes a plurality of information registration / presentation devices, it is possible to present word-of-mouth information input at any place to the user.

  The invention according to claim 14 is an information registration and presentation method for presenting word-of-mouth information about a product to a user, recognizing registration target identification information that is identification information of a product for registering the word-of-mouth information, At least one of the user's utterance voice input using the input means and the information expressed by the utterance voice is registered in the database in association with the registration target identification information as the word-of-mouth information, and the word-of-mouth information It is characterized by recognizing presentation target identification information which is identification information of a product for presenting and presenting the word-of-mouth information registered in the database in association with the presentation target identification information to a user.

  The invention according to claim 15 is a computer included in an information registration and presentation device that presents word-of-mouth information related to a product to a user, registration object identification information that is product identification information for registering the word-of-mouth information, and Recognizing means for recognizing presentation target identification information that is identification information of a product for which word-of-mouth information is presented, and when the registration target identification information is recognized, a user's utterance voice input using voice input means and Registration means for registering at least one of the information expressed by the uttered speech as the word-of-mouth information as the word-of-mouth information in the database in association with the registration target identification information, when the presentation target identification information is recognized, the presentation target It is made to function as a presentation means for presenting the word-of-mouth information registered in the database in association with identification information to a user. To.

  According to the present invention, a user can receive word-of-mouth information related to a product of interest, and can easily register word-of-mouth information without performing complicated operations such as manual input.

  Hereinafter, the best embodiment of the present invention will be described in detail with reference to the drawings. In addition, embodiment described below is embodiment at the time of applying this invention with respect to a merchandise information delivery system.

[1. Product information distribution system configuration and function overview]
First, the configuration and functional overview of the product information distribution system S according to the present embodiment will be described with reference to FIG.

  FIG. 1 is a diagram illustrating an example of a schematic configuration of a product information distribution system S according to the present embodiment.

  As shown in FIG. 1, the product information distribution system S includes a plurality of product information presentation terminals 1 as an example of an information registration and presentation device, and a data server 2 as an example of a database management device. .

  The merchandise information presentation terminal 1 and the data server 2 can exchange data with each other using, for example, TCP / IP as a communication protocol via a network N as an example of a communication means. The network N may be, for example, the Internet or a dedicated line.

  The product information distribution system S having such a configuration is a system for digital signage, and is a system constructed for promoting sales of products sold in stores. Each product information presentation terminal 1 is installed in a store, and the data server 2 is installed in its headquarters.

  The product information presentation terminal 1 obtains content such as product advertisements from the data server 2 and presents it to a visitor as an example of a user, while also providing word-of-mouth information about the product displayed in the store. It is designed to be presented to visitors. This word-of-mouth information is input to the merchandise information presentation terminal 1 by the customer's own voice. The contents of information to be entered as word-of-mouth information can be freely determined by the store visitor, but generally, evaluation, impressions, related information, etc. for the product after using or consuming the product are entered.

  Here, when the customer enters the word-of-mouth information, the store visitor selects a corresponding item from the rating contents presented by the product information presentation terminal 1. The rating content indicates the evaluation of the product. For example, when the product is a food, the evaluation of the product is performed in stages based on predetermined criteria such as “delicious”, “bad”, “normal”, etc. It shows. That is, the store visitor selects the degree of evaluation for the product. The rating content may indicate an evaluation based on a plurality of different criteria (for example, “interesting”, “learning”, “impressed”).

  The data server 2 registers the word-of-mouth information input to the product information presentation terminal 1 in the database in association with the selected rating content. In this way, another visitor can select any rating content and receive word-of-mouth information related to the rating content.

[2. Configuration and function of product information presentation terminal]
Next, the configuration and function of the product information presentation terminal 1 will be described.

  As illustrated in FIG. 1, the product information presentation terminal 1 includes an input unit 11, an output unit 12, a storage unit 13, a communication unit 14, a recognition unit, an operation state control unit, and registration as an example of a voice input unit. And a control unit 15 as an example of a presentation side transmission unit, a presentation side reception unit, a presentation unit, and a product information presentation unit.

  The input unit 11 includes a microphone 111, a microphone sensor 112 as an example of a detection unit, a product ID (Identification) reader 113 as an example of a reading unit, and a rating input unit 114 as an example of a selection unit. It is configured.

  The microphone 111 converts an utterance voice of a visitor or the like into a voice signal (an example of voice information), and outputs the voice signal to the control unit 15.

  The microphone sensor 112 detects the start and end of use of the microphone 111 by a visitor or the like. Specifically, for example, the microphone sensor 112 monitors the pressure applied to the handle portion of the microphone 111 from the outside, and when the pressure is applied, the store visitor holds (holds) the microphone 111. ), It is detected that the use of the microphone 111 is started, and when the pressure becomes zero after that, it is only necessary to detect that the use of the microphone 111 is ended when the visitor releases the microphone 111. Alternatively, the microphone sensor 112 monitors the sound pressure level of the sound input to the microphone 111, and if the sound pressure level is equal to or higher than a predetermined value, the use of the microphone 111 is determined by the visitor starting to speak. If the sound pressure level becomes less than the predetermined value and a certain period of time has passed after that, it may be detected that the use of the microphone 111 has ended when the visitor has finished speaking.

  The merchandise ID reader 113 reads the merchandise ID (an example of identification information) of the merchandise brought from the store by the visitor from the merchandise. Specifically, the product ID reader 113 may read, for example, a barcode printed on a product packaging or a price tag, or may read a two-dimensional code printed on the packaging or the like and convert it into a product ID. The product ID may be read from an IC (Integrated Circuit) tag attached to the product. Alternatively, the product ID reader 113 may photograph the product itself, the product packaging, and the like, and the control unit 15 may recognize the product ID based on the image data. Note that, instead of the product ID reader 113, the customer may input the product name and product ID using a keyboard or the like.

  The rating input unit 114 is used to input which rating content is selected and also used to input an operation on the product information presentation terminal 1. Specifically, the rating input unit 114 is configured by, for example, a touch screen (may be a keyboard, a mouse, or the like) pasted on the front surface of the display 121, which will be described later. A coordinate signal indicating the XY coordinates is output to the control unit 15.

  Next, the output unit 12 includes a display 121 and a speaker 122.

  The display 121 displays image data, text data, and the like on the screen.

  The speaker 122 converts sound data into sound and outputs the sound.

  Next, the storage unit 13 is configured by, for example, a hard disk drive or the like, and stores various data, programs, and the like. Specifically, the storage unit 13 executes content (for example, image data, audio data, text data, Adobe Shockwave Player, etc.) presented to the store visitor through display on the display 121 or audio output from the speaker 122. Data). In addition, the storage unit 13 stores a reproduction list in which the reproduction order of a plurality of contents is described. Further, the storage unit 13 stores word-of-mouth audio data, which is word-of-mouth audio data, and word-of-mouth text data (an example of information expressed by spoken voice) obtained by converting this word-of-mouth audio data into text.

  Next, the communication unit 14 is connected to the network N and controls the communication state with the data server 2.

  Next, the control unit 15 includes a microcomputer, and includes an audio processing unit 151, an input control unit 152, a content control unit 153, and a content reproduction unit 154. The control unit 15 performs overall control of each unit of the product information presentation terminal 1 by a CPU (Central Processing Unit) reading and executing various programs stored in a ROM (Read Only Memory) or the storage unit 13, The voice processing unit 151, the input control unit 152, the content control unit 153, the presentation unit and the content reproduction unit 154, and the like include an operation state control unit, a registration unit, a presentation side transmission unit, a presentation side reception unit, a presentation unit, and a product information presentation unit. It is supposed to function as.

  Specifically, the voice processing unit 151 deletes an unnecessary part such as a silent part from the word-of-mouth voice data stored in the storage unit 13 and executes a voice recognition process on the word-of-mouth voice data to obtain word-of-mouth text data. Is supposed to create.

  Further, the input control unit 152 controls the input unit 11 to receive an audio signal from the microphone 111, receive a detection signal indicating the start or end of use of the microphone 111 from the microphone sensor 112, or a product ID The product ID is received from the reader, and the coordinate signal is received from the rating input unit 114.

  In addition, the content control unit 153 controls the operation mode of the product information presentation terminal 1 while controlling the content reproduction by the content reproduction unit 154. The operation mode and the operation mode transition will be described later.

  In addition, the content reproduction unit 154 controls the output unit 12 to reproduce the content or the word-of-mouth information.

  Various programs may be obtained from the data server 2 via the network N, or may be recorded on a recording medium such as a CD (Compact Disc) -ROM and read via a drive device (not shown). You may make it.

[3. Operation mode of product information presentation terminal]
Next, the operation mode of the product information presentation terminal 1 will be described with reference to FIG.

  FIG. 2 is a diagram illustrating an example of an operation mode of the product information presentation terminal 1 according to the present embodiment and a transition of the operation mode.

  As shown in FIG. 2, the operation mode of the product information presentation terminal 1 includes a loop playback mode as an example of the first state, a rating mode as an example of the second state, and a reputation display as an example of the third state. There are three modes: mode.

  The loop playback mode is a mode for loop playback of a plurality of contents according to the order described in the playback list. The content reproduced here is advertisements, introductions, explanations, campaign information, and the like of products sold in stores.

  The rating mode is a mode in which a visitor inputs a rating (evaluation) for a product brought from a store and inputs word-of-mouth information for the product by voice.

  The reputation display mode is a mode in which word-of-mouth information registered in the past with respect to the product brought by the store visitor from the store is presented to the store visitor.

  First, the operation mode when the merchandise information presentation terminal 1 is activated is a loop playback mode, and content loop playback is performed.

  At this time, when the visitor holds the product over the product ID reader 113 and reads the product ID of the product, the operation mode changes from the loop reproduction mode to the evaluation display mode (step S1), and the read product ID Word-of-mouth information corresponding to is presented.

  Thereafter, when there is no input to the rating input unit 114 for a certain period of time, the operation mode transitions from the evaluation display mode to the loop playback mode (step S2).

  In addition, when the operation mode is the reputation display mode, when the visitor picks up the microphone (or when voice input is started), the operation mode changes from the evaluation display mode to the rating mode ( Step S3). Thereby, word-of-mouth information corresponding to the product ID read when the operation mode transitions from the loop reproduction mode to the evaluation display mode is input.

  On the other hand, when the operation mode is the loop playback mode and the visitor picks up the microphone (or when voice input is started), the operation mode transitions from the loop playback mode to the rating mode ( Step S4). Thereafter, the store visitor holds the product over the product ID reader 113 to read the product ID of the product, and word-of-mouth information corresponding to the product ID is input.

  If the operation mode is the rating mode and there is no input to the rating input unit 114 for a certain period of time, the operation mode transitions from the rating mode to the loop playback mode (step S5).

  In this way, the store visitor can easily input the word-of-mouth information or receive the word-of-mouth information related to the product he / she is interested in without performing complicated operations such as keyboard and mouse operations.

[4. Configuration and function of data server]
Next, the configuration and function of the data server 2 will be described with reference to FIG.

  FIG. 3 is a diagram illustrating an example of a schematic configuration of the data server 2 according to the present embodiment.

  As shown in FIG. 3, the data server 2 includes a storage unit 21, a communication unit 22, and a control unit 23 as an example of a management side reception unit, a management side registration unit, and a management side transmission unit. ing.

  The storage unit 21 is configured by, for example, a hard disk drive or the like, and stores various data, programs, and the like. Specifically, a database is constructed in the storage unit 13.

  In the database, a terminal master, a rating master, a product master, work data, and the like are registered.

  The terminal master is data for managing the product information presentation terminal 1, and corresponds to the terminal ID for identifying the product information presentation terminal 1 and the name of the place where the product information presentation terminal 1 is installed. It is registered with it.

  The rating master is data for managing the rating content, and the rating content and the rating ID for identifying the rating content are registered in association with each other.

  The product master is data for managing the product, and the product ID of the product and the product name of the product are registered in association with each other.

  The work data is data for managing the word-of-mouth information, the terminal ID of the product information presentation terminal 1 to which the word-of-mouth information is input, the product ID of the product targeted by the word-of-mouth information, the start time of the rating, Rating end time, rating ID as a rating result, and word-of-mouth data and word-of-mouth text data indicating the word-of-mouth information are registered in association with each other.

  Furthermore, a reproduction list is registered in the database, and contents such as product advertisements are registered in association with product IDs.

  Next, the communication unit 22 is connected to the network N and controls the communication state with the product information presentation terminal 1.

  Next, the control unit 23 includes a microcomputer. The control unit 23 performs overall control of each unit of the data server 2 by the CPU reading and executing various programs stored in the ROM and the storage unit 21, as well as a management-side receiving unit, a management-side registration unit, and a management-side unit It functions as a transmission means.

  Various programs may be acquired from another server device via the network N, or may be recorded on a recording medium such as a CD-ROM and read via a drive device (not shown). May be.

[5. Operation of product information distribution system]
Next, the operation of the product information distribution system will be described.

[5.1 Operation in loop playback mode]
First, the operation of the merchandise information distribution system S in the loop reproduction mode will be described with reference to FIG.

  FIG. 4 is a flowchart illustrating a processing example in the loop reproduction mode of the product information distribution system S according to the present embodiment.

  When the product information presentation terminal 1 is turned on and the product information presentation terminal 1 is activated, the content control unit 153 of the product information presentation terminal 1 sets the operation mode to the loop playback mode as shown in FIG. S11), transmitting its own terminal ID to the data server 2 (step S12).

  The control unit 23 of the data server 2 that has received the terminal ID transmits a reproduction list and content corresponding to the terminal ID to the product information presentation terminal 1 (step S13).

  The content control unit 153 of the product information presentation terminal 1 that has received the reproduction list and the content (step S14) stores the reproduction list and the content in the storage unit 13 (step S15).

  Next, the content control unit 153 sets 1 to the position number N (step S16).

  Next, the content reproduction unit 154 acquires content corresponding to the content ID described in the Nth of the stored reproduction list from the storage unit 13, and starts reproduction of this content (step S17). As a result, a video such as a promotion regarding the product is displayed on the display 12, or a corresponding sound is output from the speaker 122.

  Next, the input control unit 152 determines whether or not the microphone sensor 112 has detected the start of use of the microphone 111 (step S18).

  At this time, when the use start of the microphone 111 is detected (step S18: YES), the content control unit 153 changes the operation mode from the loop reproduction mode to the rating mode (step S4 in FIG. 2). Specifically, the content control unit 153 interrupts the reproduction of the content (step S19), and stores the content ID of the content whose reproduction is interrupted in a RAM (Random Access Memory) or the like (step S20). When the content control unit 153 sets the operation mode to the rating mode (step S21), the content control unit 153 proceeds to step S51 described later (see FIG. 5).

  On the other hand, when the use start of the microphone 111 is not detected (step S18: NO), the input control unit 152 determines whether or not a product ID is input from the product ID reader 113 (step S22).

  At this time, when a product ID is input from the product ID reader 113 (step S22: YES), the content control unit 153 changes the operation mode from the loop reproduction mode to the reputation display mode (step S1 in FIG. 2). Specifically, the content control unit 153 interrupts the reproduction of the content (step S23) and stores the content ID of the content for which the reproduction has been interrupted (step S24). When the content control unit 153 sets the operation mode to the reputation display mode (step S25), the content control unit 153 proceeds to step S101 described later (see FIG. 6).

  On the other hand, when the product ID is not input from the product ID reader 113 (step S22: NO), the input control unit 152 determines whether or not an end instruction is input from the clerk or the like using the rating input unit 114 ( Step S26). At this time, when an end instruction is input (step S26: YES), the control unit 15 ends the process.

  On the other hand, when the end instruction is not input (step S26: NO), the content control unit 153 adds 1 to the position number N (step S27), and then reproduces all the contents described in the reproduction list. It is determined whether or not (step S28). At this time, if not all the content has been reproduced (step S28: NO), the content control unit 153 proceeds to step S17 to reproduce the next content.

  On the other hand, when all the contents have been reproduced (step S28: YES), the content control unit 153 determines whether or not a predetermined time has elapsed since the reproduction list and the contents were received (step S29). At this time, if the predetermined time has not elapsed since the content control unit 153 received the playlist and the content (step S29: NO), the content control unit 153 proceeds to step S16, and the first playlist currently stored is stored. Play the contents in order. That is, the reproduction of the same (single or plural) content is repeated until a certain time elapses.

  On the other hand, when a predetermined time has elapsed after receiving the reproduction list and the content (step S29: YES), the content control unit 153 proceeds to step S12 and newly inquires about the reproduction list and the content.

[5.2 Operation in rating mode]
Next, operation | movement of the merchandise information delivery system S at the time of rating mode is demonstrated using FIG.5 and FIG.6.

  5 and 6 are flowcharts showing an example of processing in the rating mode of the product information distribution system S according to the present embodiment.

  When the operation mode transitions from the loop playback mode to the rating mode and the processing shifts from step S21 shown in FIG. 4 to step S51 shown in FIG. 5, the input control unit 152 starts recording (step S51). As a result, the input control unit 152 causes the storage unit 13 to sequentially store the voice signal converted from the speech voice by the microphone 111 as word-of-mouth voice data.

  Next, the content reproduction unit 154 causes the display 121 to display a message that prompts the user to input a product ID (step S52).

  Next, the input control unit 152 determines whether or not a product ID is input from the product ID reader 113 (step S53). At this time, when the product ID is not input (step S53: NO), the content control unit 153 determines whether or not a predetermined time has elapsed since the message prompting the input of the product ID is displayed ( Step S72). At this time, the content control unit 153 proceeds to step S53 when a predetermined time has not elapsed since the message prompting the input of the product ID has been displayed (step S72: NO).

  On the other hand, the content control unit 153 proceeds to step S69 when a predetermined time has elapsed since the message prompting the input of the product ID has been displayed (step S72: YES).

  On the other hand, when the product ID is input in step S53 (step S53: YES), the control unit 15 transmits the product ID to the data server 2 (step S54).

  The data server 2 that has received the product ID transmits the rating content corresponding to the product indicated by the product ID to the product information presentation terminal 1 (step S55).

  When the rating content is received by the control unit 15 of the product information presentation terminal 1 (step S56), as shown in FIG. 6, the content reproduction unit 154 displays a list of the rating content and a message prompting selection of the rating on the display 121. (Step S57).

  Next, the input control unit 152 determines whether or not the rating is selected using the rating input unit 114 (step S58). At this time, when rating is selected (step S58: YES), the content reproduction unit 154 displays a message for prompting input of audio on the display 121 (step S59).

  Next, the input control unit 152 determines whether or not the use of the microphone has ended (step S60). That is, the input control unit 152 determines whether or not the microphone sensor 112 has detected the end of use of the microphone, for example, when the customer has released the microphone 111 or when the customer has finished speaking. . At this time, if the use of the microphone does not end (step S60: NO), the content control unit 153 determines whether or not a predetermined time has elapsed since the message for prompting the voice input was displayed (step S73). ). At this time, the content control unit 153 proceeds to step S60 when a predetermined time has not elapsed since the message for prompting voice input was displayed (step S73: NO).

On the other hand, the content control unit 153 proceeds to step S69 when a predetermined time has elapsed since the message for prompting voice input was displayed (step S73: YES).
On the other hand, when the use of the microphone is ended in step S60 (step S60: YES), the input control unit 152 ends the recording (step S61).

  Next, the voice processing unit 151 deletes unnecessary parts such as silence from the word-of-mouth voice data stored in the storage unit 13 by recording (step S62). At this time, the voice processing unit 151 calculates a rating start time and a rating end time. Specifically, the voice processing unit 151 calculates the rating start time by adding the recording time of the unnecessary part that existed in the first part of the word-of-mouth audio data to the recording start time, and adds it to the last part of the word-of-mouth audio data. The rating end time is calculated by subtracting the recording time of the unnecessary portion that existed from the recording start time.

  Next, the voice processing unit 151 performs voice recognition processing (step S63). Specifically, the voice processing unit 151 analyzes a voice spectrum from the word-of-mouth voice data, extracts a voice feature, and extracts a voice model such as a hidden Markov model stored in the storage unit 13. Identify phonemes and phonemes by comparing quantities. Next, the speech processing unit 151 performs lexical analysis, grammatical analysis, and the like on the phonemes arranged in time series, and converts the words into appropriate characters. Then, the voice processing unit 151 creates word-of-mouth text data from the result of the voice recognition process and stores it in the storage 13.

  Next, the control unit 15 stores its own terminal ID, input product ID, rating ID corresponding to the selected rating content, calculated rating start time and rating end time, word-of-mouth data, and word-of-mouth text data. It transmits to the server 2 (step S64).

  The data server 2 that has received the terminal ID, product ID, rating ID, rating start time and rating end time, word-of-mouth voice data, and word-of-mouth text data (step S65) registers these data in association with each other (step S66). ).

  On the other hand, the control unit 15 of the product information presentation terminal 1 starts recording again (step S67), and proceeds to step S57. That is, the store visitor can select a plurality of rating contents from the list of rating contents displayed on the display 121, and input word-of-mouth information for each selected rating content.

  If rating is not selected in step S58 (step S58: NO), the content control unit 153 determines whether or not a predetermined time has elapsed since the list of ratings and the like was displayed (step S68). . At this time, the content control unit 153 proceeds to step S58 when a predetermined time has not elapsed since the list of rating contents or the like was displayed (step S68: NO).

  On the other hand, the content control unit 153, when a certain time has elapsed since the list of ratings and the like is displayed (step S68: YES), the certain time has elapsed since the message prompting the input of the product ID is displayed in step S72. If the operation mode is changed (step S72: YES), or if a predetermined time has elapsed since the message for prompting the voice input in step S73 (step S73: YES), the operation mode is changed from the rating mode to the loop playback mode. Transition is made (step S5 in FIG. 2). Specifically, the input control unit 152 stops recording (step S69). Next, the content control unit 153 sets the operation mode to the loop playback mode (step S70). Then, the content control unit 153 sets the order in which the stored content ID is described in the reproduction list to the position number N (step S71), and proceeds to step S17 (see FIG. 4). Thereby, the reproduction is resumed in the order described in the reproduction list from the content where the reproduction was interrupted.

[5.3 Operation in reputation display mode]
Next, operation | movement of the merchandise information delivery system S at the time of reputation display mode is demonstrated using FIG.

  FIG. 7 is a flowchart showing a processing example in the reputation display mode of the product information distribution system S according to the present embodiment.

  When the operation mode transitions from the loop reproduction mode to the reputation display mode, and the processing shifts from step S25 shown in FIG. 4 to step S101 shown in FIG. 7, the control unit 15 transmits the product ID to the data server 2. .

  The data server 2 that has received the product ID transmits the rating content corresponding to the product indicated by the product ID to the product information presentation terminal 1 (step S102).

  When the rating content is received by the control unit 15 of the product information presentation terminal 1 (step S103), the content reproduction unit 154 displays a list of the rating content and a message prompting selection of the rating on the display 121 (step S104).

  Next, the input control unit 152 determines whether or not the rating is selected using the rating input unit 114 (step S105). At this time, when rating is selected (step S105: YES), the control unit 15 transmits the input product ID and the rating ID corresponding to the selected rating content to the data server 2 (step S106). .

  Upon receiving the product ID and rating ID, the control unit 23 of the data server 2 (step S107) transmits the word-of-mouth audio data and the word-of-mouth text data corresponding to the product ID and rating ID to the product information presentation terminal 1 (step S108). .

  When the control unit 15 of the product information presentation terminal 1 receives the word-of-mouth audio data and the word-of-mouth text data (step S109), the content reproduction unit 154 causes the speaker 122 to output the sound corresponding to the word-of-mouth audio data or the word-of-mouth text data. Is displayed on the display 121 (step S110). Thereafter, the control unit 15 proceeds to step S105.

  If rating is not selected in step S105 (step S105: NO), the input control unit 152 determines whether or not the microphone sensor 112 has detected the start of use of the microphone 111 (step S111).

  At this time, when the use start of the microphone 111 is detected (step S111: YES), the content control unit 153 changes the operation mode from the reputation display mode to the rating mode (step S3 in FIG. 2). Specifically, the content control unit 153 sets the operation mode to the rating mode (step S112). Next, the input control unit 152 starts recording (step S113), and proceeds to step S54 shown in FIG. Thereby, word-of-mouth information is input using the product ID already input.

  On the other hand, when the start of use of the microphone 111 is not detected (step S111: NO), the content control unit 153 determines whether or not a certain time has elapsed since the list of ratings and the like was displayed (step S114). ). At this time, the content control unit 153 proceeds to step S105 when a predetermined time has not elapsed since the list of ratings and the like was displayed (step S114: NO).

  On the other hand, the content control unit 153 transitions the operation mode from the reputation display mode to the loop playback mode when a certain time has elapsed since the list of ratings and the like was displayed (step S114: YES) (step in FIG. 2). S2). Specifically, the content control unit 153 sets the operation mode to the loop playback mode (step S115), and sets the order in which the stored content IDs are described in the playback list to the position number N (step S116). ), The process proceeds to step S17 (see FIG. 4). Thereby, the reproduction is resumed in the order described in the reproduction list from the content where the reproduction was interrupted.

  As described above, according to the present embodiment, when the input control unit 152 of the product information presentation terminal 1 recognizes the product ID in order to input the word-of-mouth information, the control unit 15 inputs from the microphone 111. The word-of-mouth voice data converted from the uttered voice of the visitor and the word-of-mouth text data created by voice recognition of the word-of-mouth voice data are transmitted to the data server 2, and the control unit 23 of the data server 2 However, the received word-of-mouth audio data and word-of-mouth text data are registered in the database in association with the recognized product ID. When the input control unit 152 of the product information presentation terminal 1 recognizes the product ID in order to reproduce the word-of-mouth information, the control unit 15 stores the word-of-mouth audio data and the word-of-mouth text data corresponding to the product ID. The content reproduction unit 154 receives the word-of-mouth audio data and the word-of-mouth text data from the server 2 and reproduces the data server 2.

  Therefore, customers can receive word-of-mouth information related to products they are interested in, and word-of-mouth information is entered in the utterances of the customer's utterances. Information can be registered easily.

  Further, the microphone sensor 112 of the product information presentation terminal 1 detects the start of use of the microphone 111, and then the input control unit 152 recognizes the product ID input from the product ID reader 113, so that the utterance of the visitor is made. Since the voice recording is started, the store visitor can input the voice without performing a complicated operation for starting the voice input.

  Further, since the content control unit 153 of the product information presentation terminal 1 selects and controls the operation mode of the product information presentation terminal 1 from the loop reproduction mode, the rating mode, and the reputation display mode, While it is possible to receive content such as advertisements, it is possible to input word-of-mouth information or receive word-of-mouth information as required.

  If the microphone sensor 112 of the product information presentation terminal 1 detects the start of use of the microphone 111 when the operation mode is the loop playback mode, the content control unit 153 changes the operation mode to the rating mode. Since the control unit 15 performs processing for inputting word-of-mouth information using the product ID recognized by the input control unit 152 in the rating mode, the store visitor starts using the micro 111 and then recognizes the product ID. Therefore, it is possible to input word-of-mouth information, and smoothly transition from content loop playback to word-of-mouth information input without performing complicated operations.

  Further, when the operation mode is the rating mode, if there is no input from the rating input unit 114 of the product information presentation terminal 1 for a certain period of time, the content control unit 153 changes the operation mode to the loop playback mode. After the word-of-mouth information has been input, the contents can be automatically returned to a state in which the content is loop-reproduced without performing complicated operations.

  Further, when the operation mode is the loop playback mode, when the input control unit 152 of the product information presentation terminal 1 recognizes the product ID, the content control unit 153 changes the operation mode to the reputation display mode. By allowing the person to recognize the product ID, he / she can receive word-of-mouth information presentation, and can smoothly shift from content loop playback to word-of-mouth information presentation without performing complicated operations.

  In addition, when the operation mode is the reputation display mode, if there is no input from the rating input unit 114 of the product information presentation terminal 1 for a predetermined time, the content control unit 153 changes the operation mode to the loop playback mode. Therefore, after the word-of-mouth information has been presented, the content can be automatically returned to the state in which the content is loop-reproduced without performing complicated operations.

  When the operation mode is the reputation display mode and the microphone sensor 112 of the product information presentation terminal 1 detects the start of use of the microphone 111, the content control unit 153 changes the operation mode to the rating mode, and the loop Since the control unit 15 performs a process for inputting word-of-mouth information using the product ID recognized when transitioning from the playback mode to the reputation display mode, the visitor starts using the microphone 111. It is possible to input word-of-mouth information using a product ID that has already been recognized, and it is possible to smoothly shift from content loop playback to word-of-mouth information input without performing complicated operations.

  Further, when the rating content is selected using the rating input unit 114 of the product information presentation terminal 1 when the operation mode is the rating mode, the control unit 23 of the data server 2 associates the rating content with the rating content. When word-of-mouth data and word-of-mouth text data are registered in the database and the rating content is selected using the rating input unit 114 when the operation mode is the reputation display mode, the content reproduction unit 154 displays the rating content. Since the corresponding word-of-mouth audio data and word-of-mouth text data are reproduced, the user can narrow down the word-of-mouth information to be presented to those related to the arbitrarily selected rating content.

  Further, the image ID reader 113 of the product information presentation terminal 1 reads the product ID printed on the product packaging, or takes an image of the product, and based on the result, the input control unit 152 sets the product ID. Therefore, the store visitor can recognize the product ID without performing complicated work by holding the product over the image ID reader 113.

  In addition, since the input control unit 152 of the product information presentation terminal 1 recognizes the product ID of the product taken by the store visitor from the products sold in the store, the store visitor can purchase the site where the product is sold. You can receive live word-of-mouth information from consumers about products you are interested in.

  In addition, since the product information distribution system S is configured to include a plurality of product information presentation terminals 1 and a data server 2 that manages the database, it presents word-of-mouth information input at every place to the store visitor. be able to.

  In the above embodiment, the product information distribution system S registers both the word-of-mouth audio data and the word-of-mouth text data in the database. However, only one of them is registered in the database, and the information on one of them is visited. May be presented to the person.

  Moreover, in the said embodiment, although the merchandise information presentation terminal 1 was installed in the store, you may install in a street etc., for example.

  Moreover, in the said embodiment, the merchandise information delivery system S may contain only the one merchandise information presentation terminal 1 comprised including the some information presentation terminal 1. FIG.

  In the above embodiment, the present invention is applied to the server-client system including the product information presentation terminal 1 and the data server 2, but is applied to a stand-alone environment excluding the data server 2. Also good. In this case, a database may be constructed in the storage unit 13 of the product information presentation terminal 1.

It is a figure showing an example of outline composition of merchandise information distribution system S concerning one embodiment. It is a figure which shows an example of the operation mode of the merchandise information presentation terminal 1 which concerns on one Embodiment, and the transition of the said operation mode. It is a figure which shows an example of schematic structure of the data server 2 which concerns on one Embodiment. It is a flowchart which shows the process example in the loop reproduction | regeneration mode of the merchandise information delivery system S which concerns on one Embodiment. It is a flowchart which shows the process example at the time of rating mode of the merchandise information delivery system S which concerns on one Embodiment. It is a flowchart which shows the process example at the time of rating mode of the merchandise information delivery system S which concerns on one Embodiment. It is a flowchart which shows the process example in the reputation display mode of the merchandise information delivery system S which concerns on one Embodiment.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Product information presentation terminal 2 Data server 11 Input part 12 Output part 13 Storage part 14 Communication part 15 Control part 21 Storage part 22 Communication part 23 Control part 111 Microphone 112 Microphone sensor 113 Commodity ID reader 114 Rating input part 121 Display 122 Speaker 151 Audio processing unit 152 Input control unit 153 Content control unit 154 Content playback unit N Network S Product information distribution system

Claims (15)

An information registration and presentation device for registering and presenting word-of-mouth information related to products to a user,
Recognizing means for recognizing registration target identification information that is identification information of a product that registers the word-of-mouth information, and presentation target identification information that is identification information of a product that presents the word-of-mouth information;
A voice input means used to input a user's voice,
When the registration target identification information is recognized, at least one of the input speech voice and information expressed by the speech voice is registered in the database in association with the registration target identification information as the word of mouth information Registration means to
Presenting means for presenting to the user the word-of-mouth information registered in the database in association with the presentation target identification information when the presentation target identification information is recognized;
An information registration and presentation device comprising: In the information registration presenting device according to claim 1,
The voice input means is
A microphone for converting the uttered voice into voice information;
Detecting means for detecting the start of use of the microphone by a user,
The registration means includes
At least one of voice information converted from the utterance voice input after the start of use of the microphone is detected and information expressed by the utterance voice indicated by the voice information is registered as the word-of-mouth information. Information registration and presentation device. In the information registration presentation device according to claim 2,
The information registering / presenting apparatus according to claim 1, wherein the detecting means detects one of the start of utterance by the user and the user holding the microphone as the start of use of the microphone. In the information registration presenting device according to claim 2 or 3,
Product information presenting means for presenting predetermined product information relating to at least one product to the user;
The operation state of the information registration and presentation device includes a first state in which the product information is presented by the product information presentation means, a second state in which the word of mouth information is registered by the registration means, and the word of mouth information by the presentation means. An information registration and presentation apparatus, further comprising: a third state to be presented; and an operation state control unit that selects and controls the third state. In the information registration presenting device according to claim 4,
The operation state control means transitions the operation state to the second state when the start of use of the microphone is detected when the operation state is the first state,
The information registration and presentation device, wherein the registration unit uses, as the registration target identification information, product identification information recognized when the operation state is the second state. In the information registration presenting device according to claim 4 or 5,
When the operation state is in the first state and the product identification information is recognized, the operation state control means uses the identification information as the presentation target identification information and sets the operation state as the third state. An information registration and presentation device characterized by transitioning to In the information registration presenting device according to claim 6,
The operation state control means, when the use start of the microphone is detected when the operation state is the third state, the presentation object identification information as the registration object identification information, An information registration and presentation device characterized by causing a transition to a second state. In the information registration presenting device according to claim 4,
The operating state control means includes
When product identification information is recognized when the operation state is the first state, the operation state is transitioned to the third state using the identification information as the presentation target identification information,
If the use start of the microphone is detected when the operation state is the third state, the operation state is transitioned to the second state using the presentation target identification information as the registration target identification information,
When the use start of the microphone is detected when the operation state is the first state, the operation state is transitioned to the second state,
The information registration and presentation device, wherein the registration unit uses, as the registration target identification information, product identification information recognized when the operation state is the second state. The information registration presentation device according to any one of claims 1 to 8,
And further comprising a selection means used for selecting one evaluation information among a plurality of evaluation information for the product,
The registration means registers the word-of-mouth information in association with the registration target identification information and the selected evaluation information,
The presenting means presents the word-of-mouth information associated with the presentation target identification information and the selected evaluation information. The information registration presentation device according to any one of claims 1 to 9,
It further comprises reading means for reading at least one of the identification information attached to the product and the image of the product,
The information registering / presenting apparatus according to claim 1, wherein the recognizing unit recognizes product identification information based on content read by the reading unit. In the information registration presentation device according to any one of claims 1 to 10,
The information recognizing and presenting apparatus characterized in that the recognizing means recognizes identification information of a product taken by a user who has visited the store from among products sold in a store. In the information registration presentation device according to any one of claims 1 to 11,
The registration means requests via a communication means to register the word-of-mouth information to a database management apparatus that manages the database,
The information presenting / presenting apparatus, wherein the presenting means receives and presents the word-of-mouth information to be presented from the database management apparatus via the communication means. An information registration and presentation system comprising: at least one information registration and presentation device that presents word-of-mouth information related to a product to a user; and a database management device that includes a database that is connectable via communication means. Because
The information registration presentation device
Recognizing means for recognizing registration target identification information that is identification information of a product that registers the word-of-mouth information, and presentation target identification information that is identification information of a product that presents the word-of-mouth information;
A voice input means used to input a user's voice,
When the registration target identification information is recognized, a presentation-side transmission unit that transmits at least one of the input speech sound and information expressed by the speech sound as the word-of-mouth information to the database management device; ,
When the presentation target identification information is recognized, a presentation-side receiving unit that receives the word-of-mouth information corresponding to the presentation target identification information from the database management device;
Presenting means for presenting the received word-of-mouth information to the user, and
The database management device includes:
A management-side receiving means for receiving the word-of-mouth information from the information registration presentation device;
Management-side registration means for registering the received word-of-mouth information in the database in association with the recognized registration object identification information;
Management-side transmission means for transmitting the word-of-mouth information registered in the database in association with the recognized presentation target identification information to the information registration and presentation device;
An information registration and presentation system comprising: An information registration and presentation method for registering and presenting word-of-mouth information related to products to users,
Recognizing registration object identification information that is identification information of a product for registering the word-of-mouth information, and at least one of a user's utterance voice input using voice input means and information expressed by the utterance voice As word-of-mouth information, register it in the database in association with the registration object identification information,
Recognizing presentation target identification information that is identification information of a product that presents the word of mouth information, and presenting the word of mouth information registered in the database in association with the presentation target identification information to a user Information registration and presentation method. A computer included in the information registration and presentation device for registering and presenting word-of-mouth information related to products to users,
Recognition means for recognizing registration target identification information that is identification information of a product that registers the word-of-mouth information, and presentation target identification information that is identification information of a product that presents the word-of-mouth information
When the registration target identification information is recognized, the registration target identification is made using at least one of the user's utterance voice input using voice input means and the information expressed by the utterance voice as the word-of-mouth information. Registration means for registering in the database in association with the information;
Presenting means for presenting to the user the word-of-mouth information registered in the database in association with the presentation target identification information when the presentation target identification information is recognized;
An information registration presentation processing program characterized in that it functions as

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