JP2010063488A - Merchandise display device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To maintain an original display state at all times even when the number of remaining merchandise is small, to improve appearance and to enable a consumer to surely take the merchandise successively from the one in the front row. <P>SOLUTION: The merchandise display device includes a merchandise storage tray 3 opened on the front surface and the upper surface, a cover 4 freely detachably provided on the tray 3 and having a top plate 41 formed to cover the upper surface opening in the shape of eaves and extrusion bases 5 provided in two or more columns in a horizontally arranged shape in the anteroposterior direction on the bottom plate 30 of the tray 3. Two or more pieces of merchandise arrayed in the anteroposterior direction on the extrusion base 5 are urged in a forward movement direction at all times by a spring body 6 disposed on the rear part side of the extrusion base 5, the forward movement of the merchandise is regulated by a stopper plate 51 provided on the front part of the extrusion base 5, and the merchandise positioned at the front is taken out from the lower part of the top plate 41 of the cover 4 or from the front of the top plate 41. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a merchandise display device for small items such as cosmetics, medicines, foods, etc., which are mainly sold in a line as a subdivided package product. In contrast, the present invention relates to a structure that can be maintained in an aligned state.

  When many small items such as cosmetics are displayed and sold, the products are often collected and displayed in an aligned state so that they can be taken out from the display shelves, and the consumer selects any one of them. Can be purchased at.

  However, as the number of items remaining in the shelf decreases, the alignment state becomes distorted, especially in the case of vertically long products and thin products that are not self-supporting, which may collapse and become messy. The worker has to make up for new products and re-arrange them in the original alignment state, which is troublesome. As general consumer psychology, even if the contents are the same, there is a tendency to choose a person whose exterior is kept beautiful, or to avoid things that others have touched once. For this reason, even if the same products are arranged in order, the product located next to the front row is often taken out, and the display state is more confused by the consumer making such a random selection. It becomes.

In order to eliminate this kind of messiness, for example, in Patent Document 1 below, the display shelf is partitioned into individual products to prevent falling and the messiness associated with a decrease in the number of remaining cases in the case. There is something. By doing this, even if it is the same product, the consumer can pick up the product at any position, and if it does not like it, it can be returned to the original position, so the clutter is eliminated .
Japanese Patent No. 3828749

  However, even with a display shelf with such a structure, if the product is sold and the remaining number decreases, the corresponding section becomes empty, so to speak, the teeth of the comb are missing, and the appearance deteriorates. The compartment had to be filled with new products, and it was time consuming as before.

  The present invention solves the above-mentioned problems, and the object of the present invention is to maintain the original display state at all times even when the remaining number of products is reduced, improve the appearance, and make sure that the consumer is the best. It is an object of the present invention to provide a merchandise display device that can pick up merchandise in the front row.

Means for achieving the above object will be described with reference to the embodiments shown in the drawings.
In other words, the product display device 1 of the present invention includes a product storage tray 3 having a front surface and an upper surface opening, and a top plate 41 that is detachably provided on the tray 3 and covers the upper surface opening in a bowl shape. A plurality of products arranged on the extrusion base 5 in the front-rear direction. The cover 4 and the extrusion base 5 provided in a plurality of rows in a row in the front-rear direction on the bottom plate 30 of the tray 3 Is always urged in the forward direction by the spring body 6 disposed on the rear side of the extrusion base 5 and the forward movement of the product is regulated by the stopper plate 51 provided at the front portion of the extrusion base 5. The product to be taken out can be taken out from below the top plate 41 of the cover 4 or from the front of the top plate 41.

  According to the product display apparatus 1, the upper surface opening of the tray 3 is covered by the top plate 41 of the cover 4, and is therefore arranged side by side through the extrusion base 5 on the opening surface of the tray 3 that is the product display surface. Since the product is pushed by the spring body 6 at the back and the take-out position is restricted except that it can be taken out from the top row 41 in front of the top plate 41 of the cover 4 in order from the front row, it is inevitable. Those in the front row are taken out. Moreover, when the product in the front row is taken out, the next product is pushed out by the spring pressure of the spring body 6 and positioned in the front row, so that the original display state is maintained and the compensation work accompanying the reduction in the remaining number of products is performed. Less frequent.

  In the present invention, the cover 4 has side plates 40 that are detachably contacted on side plates 31 formed on both sides of the tray 3, and are suspended from both sides of the cover top plate 41. A back plate 42 is vertically formed on the opposite wall surface of the tray back plate 32 formed on the back portion of the cover back plate 42 and the tray, and covers the tray 3 according to the height of the product to be stored. An engaging portion for engaging and fixing 4 in a plurality of upper and lower stages so as to be adjustable in height is formed.

  The engaging portion for engaging and fixing the cover to the tray in a plurality of upper and lower stages so that the height can be adjusted is an engaging protrusion 42 b formed on the opposing wall surface of the cover back plate 42 so as to protrude into the upper and lower stages. And an engaging groove 32c formed at the upper edge of the opposing wall surface of the tray back plate 32, and the engaging protrusion 42b is engaged and fitted, and a tray back plate below the engaging groove 32c. A plurality of upper and lower mounting holes 32b formed in the middle step portion of the opposing wall surface 32 and engaged with engaging protrusions 42b below the engaging protrusions 42b engaged and fitted in the engaging grooves 32c. Is formed.

  According to said structure, according to the height of the said goods to store, the up-and-down position of the cover 4 with respect to the tray 3 can be engaged-fixed so that height adjustment is possible to several steps up and down. Therefore, even when the height of the stored product is changed, the position of the cover 4 top plate 41 with respect to the height of the product can be properly maintained, and the product located in the foremost part is placed on the top plate 41 of the cover 4. It can be reliably and sequentially removed from below or from the front of the top plate 41.

In order to adjust the vertical position of the cover 4 with respect to the tray 3, by engaging and fixing the upper and lower multi-stage engaging protrusions 42b of the cover back plate 42 to the upper and lower multi-stage mounting holes 32b of the tray back plate 32, The cover 4 can be set at the lower position. In order to adjust the position from the lower position to the upper position, the cover 4 is removed, and the engagement protrusion 42b above the cover back plate 42 is engaged with the engagement groove 32c of the tray back plate 32, and the cover back plate 42 is engaged. By engaging and fixing the engaging protrusions 42b below the plate 42 to the mounting holes 32b of the corresponding tray back plate 32, the plate 42 is set and fixed at the upper position.
The number of the engagement grooves 32c and the engagement protrusions 42b can be changed as appropriate. For example, the mounting holes 32b can be a plurality of upper and lower parts, for example, three or two, and the engagement protrusions 42b can be two or one. The engaging groove 32c can be omitted.

  In the present invention, the spring body 6 has a plate-like piece continuously formed in a zigzag shape in a side view so as to urge the product in the forward direction in a state where a lower portion thereof is inserted into the extrusion base 5. The guide portions 6 a provided on both sides of the lower portion of the spring body 6 are slidably engaged with the guide rail portions 50 provided on both sides of the extrusion base 5.

  With the above configuration, the lower end of the spring body 6 does not protrude from the inside of the extrusion base 5 or swing left and right, and the spring body 6 always aligns the products in the extrusion base 5 back and forth regardless of the number of products. Can be pushed forward evenly in the state.

  In the present invention, a mounting protrusion 30b is formed to protrude in the lateral direction at the front end of the bottom plate 30 of the tray 3, and the mounting base 30b is detachably fitted to the bottom of the front end of the extrusion base 5. Thus, a holding piece 53 for fixing the extrusion base 5 on the bottom plate 30 of the tray 3 is formed.

  Further, a partition plate 7 having a sandwiching piece 7b formed at the front end of the partition plate piece 7a is provided between the extrusion bases 5 and on the bottom plate 30 of the tray 3, and the sandwiching piece 7b of the partition plate 7 is provided. Is provided so as to be detachably fitted to the mounting ridge 30b formed to protrude in the lateral direction at the tip of the bottom plate 30 of the tray 3.

  According to the above configuration, the extrusion bases 5 on which products are placed are arranged on the bottom plate 30 of the tray 3 because the partition plates 7 are provided therebetween. The extruding base 5 and the partition plate 7 are provided with nipping pieces 53 and 7b provided at their respective ends so as to be fitted to the mounting protrusions 30b on the bottom plate 30 of the tray 3, and are aligned without misalignment. Be placed.

  In the present invention, an upper tray 8 having an open front surface and an upper surface is stacked on the tray 3, and a plurality of products are stacked in the upper tray 8 so as to be able to advance and fixed in a side-by-side manner. The extrusion base 5 ′ may be disposed, and the cover 4 may be detachably provided on the upper tray 8 to cover the upper surface opening. The structure and operation in the upper tray 8 are the same as the structure and operation in the lower tray 3.

  With the above configuration, the tray can be configured in two upper and lower stages, and by further stacking the trays on the upper tray 8, it is also possible to configure the trays in two or more stages, depending on the number of tray stages , Products can be sold in multiple rows.

In the present invention, the one or more trays are provided on the tray installation portion 20 of the commodity display stand 2 and are formed in the grooves 20a formed in multiple rows along the lateral direction on the upper surface of the tray installation portion 20 in the lateral direction. The insertion piece 30a protruding from the bottom of the tray is inserted and fitted.
With such a configuration, the tray can be stably installed at an arbitrary front and rear position on the tray installation unit 20.

In addition, the commodity display stand 2 includes a back support part 21 raised at the rear part of the tray setting part 20 and a front support part 22 provided at the lower front of the tray setting part 20. You may make it provide the lighting fixture which irradiates the display card provided in the front surface of the front part support part 22 from a back part on the back part of the front part support part 22. FIG.
Thereby, the advertising sales effect of goods is promoted.

  According to the present invention, the upper surface opening of the tray is covered with the cover top plate, and therefore, the products arranged in a row side by side on the opening surface of the tray that is the product display surface can be taken out in order from the front row. Since the position is restricted, the one in the front row is necessarily taken out. Also, when the product in the front row is taken out, the next product is pushed out by the spring pressure from the spring body and located in the front row, so the original display state is maintained and the frequency of the compensation work accompanying the decrease in the remaining number of products Will be less. As described above, according to the present invention, the display alignment property of the products and the efficiency of sales by sequentially taking out the products from the products in the front row are ensured.

According to the second and third aspects of the invention, in addition to the function and effect of the first aspect, the height can be adjusted according to the vertical dimension of the product, and the fixed state of the cover accompanying the height adjustment is also reliable and simple.
Even when the height of the cover is increased, the top and side portions of the product are covered by the side plates suspended from the cover, so that the product cannot be taken out from the gaps on the side surfaces. It is possible to sequentially extract from only the foremost column.

  According to the invention of claim 4, there is no detachment of the spring body, the products in the extrusion base can be reliably aligned and pushed out by the spring body, and the sequential removal of the products from only the front row of the display surface is ensured. It becomes.

  According to the fifth and sixth aspects of the invention, the left and right aligned state of the extrusion base can be maintained, and interference between adjacent products on the left and right can also be prevented by the action of the partition plate.

  According to the seventh aspect of the present invention, products can be displayed in a multi-tiered arrangement, and the sales effect of the products can be improved.

  According to the eighth and ninth aspects of the present invention, the tray is provided on the product display stand, and the tray is not displaced from the tray installation portion of the product display stand, and the display effect of the product is improved.

  1 to 6 show a first embodiment of the present invention, in which FIG. 1 is an exploded perspective view showing all members of a product display device.

  In FIG. 1, each member constituting the product display device 1 is made of a transparent resin molded body such as acrylic, and is installed and fixed on the display stand 2 and the display stand 2 as shown in FIG. 1. A tray 3 having a front surface and an upper opening, and a cover 4 having a front surface and a lower surface that are detachably mounted on the tray 3.

  Inside the tray 3, a plurality of extrusion bases 5 are arranged for arranging a product W1 (see FIGS. 5 and 6) having a low height and a thin and wide width from the front surface of the tray 3 toward the rear side. Is provided. A spring body 6 for extruding a product corresponding to the width dimension is assembled in the extrusion base 5 in advance. A partition plate 7 is fixedly disposed between the extrusion bases 5. In the drawing, only one of the extrusion base 5 and the partition plate 7 is depicted, but a plurality of the extrusion bases 5 and the partition plates 7 are arranged side by side in accordance with the width of the slot 3.

  The display stand 2 includes a tray installation unit 20 that is inclined backward at an inclination angle of about 10 ° toward the rear side, a back support unit 21 raised at the rear of the tray installation unit 20, and the front surface of the tray installation unit 20. A front support portion 22 that is integrally fixed to the lower portion and that opens on both sides whose front surface is inclined rearwardly, and a front support portion 22 that is bent into a substantially L shape at the front edge of the tray setting portion 20 to support a product display card or the like. And a sandwiching plate 23 for inserting and supporting.

  An opening 22a is formed in the center of the front support portion 22, and a product display card arranged on the surface of the support portion 22 is illuminated by a lighting fixture such as a fluorescent tube inserted into the hollow inside of the front support portion 22. Irradiated through the opening 22a, it can be used as a back light for a product logo or the like. Further, as shown in an enlarged view in FIG. 2A, a large number of uneven grooves 20 a are formed on the surface of the tray installation portion 20 along the lateral direction.

  The tray 3 is fixedly installed on the installation unit 20, a side plate 31 erected on both sides of the bottom plate 30, a rear plate of the bottom plate 30 and the side plate 31, and the height of the side plate 31. A back plate 32 having a slightly higher dimension is provided.

  A fixing insertion piece 30 a that is fitted into the groove 22 a protrudes from the lower surface on the rear side of the bottom plate 30. Further, on the upper surface of the front edge of the bottom plate 30, as shown in an enlarged view in FIG. 2 (b), mounting ridges 30 b for fitting and fixing the ends of the mounting bases 6 and the partition plates 7 are integrally provided horizontally. is doing. Further, both sides of the back plate 32 are bent in an L shape toward the rear side, and a plurality of longitudinal reinforcing ribs 32a are integrally projected between them, thereby reinforcing the back plate 32. Between the reinforcing ribs 32a, as shown in an enlarged view in FIG. 2 (c), a pair of left and right mounting holes 32b each having a reverse convex shape are formed in the vertical direction (three in the figure).

  The cover 4 is formed in a bowl shape as a whole, is fitted on the side plate 31 of the tray 3, and has a side plate 40 that has a depth dimension slightly shorter than the side plate 31 of the tray 3, and an upper portion between the side plates 40. And a back plate 42 which is integrally suspended from the side plate 40 and the rear portion of the top plate 41 and which is inserted into the back plate 32 of the tray 3. A plurality of reinforcing ribs 42a are vertically arranged on the inner side of the tray back plate 42. On the outer side of the back plate 42, as shown in FIG. 42b protrudes in two places in the left and right and up and down directions. Each of the engaging protrusions 42b is engaged with the mounting hole 32b. The engaging protrusions 42b are fitted into the convex wide portion, and the small-diameter portion is lowered to the small-diameter portion on the lower side in this state. Is fixed to the tray 3 in an attached state.

  In the tray 3, in addition to three mounting holes 32b along the vertical direction on the left and right of the back plate 32, the upper edge of the back plate 32 is mounted corresponding to the small diameter portion of the mounting hole 32b. The recessed groove 32c is formed, and therefore the height of the cover 4 attached to the tray 3 can be adjusted in three ways according to the height of the product.

  Next, the mounting relationship between the detailed shape of the extrusion base 5 and its spring body 6 and the product W1 will be described with reference to FIG. In FIG. 3, the extrusion base 5 has a width dimension corresponding to the width of the product W <b> 1, and a guide rail 50 in which a guide groove 50 a made of a dovetail groove is formed on the inside, and a front portion that is formed to rise at the tip of the guide rail 50. A stopper plate 51, a rear stopper plate 52 formed upright at the rear end of the guide rail 50, and a holding piece 53 projecting in a downward U-shape projecting forward from the lower portion of the front stopper plate 51. ing. The pushing base 5 is fixed on the bottom plate 30 by fitting the holding piece 53 to an attachment protrusion 30b protruding from the tip of the bottom plate 30 of the tray 3.

  The spring body 6 is formed by alternately joining the upper and lower edges of a plurality of spring-like plate materials corresponding to the width dimension of the guide rail 50 in a zigzag shape. As shown in FIG. 2, a guide portion 6a made of a projecting piece movably fitted in the guide groove 50a is provided. After the spring body 6 is set, as shown in (b), by inserting the product W1 between the front stopper plate 51 and the spring body 6, the spring body 6 directs the product W1 toward the front side. Since the front product side W1 is taken out as indicated by an arrow, the next product W1 is abutted against the front stopper plate 31 by the pressing force of the spring body 6.

  As shown in FIG. 4, the partition plate 7 is composed of a horizontally long partition plate piece 7a and a downward U-shaped sandwiching piece 7b integrated with a lower front edge of the partition plate piece 7a. A product W1 which is fixed on the bottom plate 30 of the tray 3 by being detachably fitted to the mounting protrusion 30b while being disposed between the extrusion bases 5 and is adjacent to the product by the partition plate piece 7a. Prevent mutual interference. Further, even when the width of the product W1 is too large compared to the width dimension of the guide rail 50, the partition plate piece 7a supports both sides of the product W1 so as to be slidable and can be taken out and moved forward smoothly. Will be able to do it.

  5 and 6 show the display device 1 assembled by the above-described members. As shown in each figure, in the state where the cover 4 is fixed on the tray 3, the plurality of products W1 stored through the extrusion base 5 in the space surrounded by the two are only the front products. The front side of the top plate 41 of the cover 4 is slightly receded from the front end of the side plate 31 of the tray 3 so that the top side of the product is exposed in a horizontal row at the opening of the section. Since the upper part is opened by one W1, the shopper can take out only the product W1 in the front row by hand. After taking out, the next product W1 is pushed out by the spring pressure of the spring body 6 and rearranged on the display surface, and as shown in FIG. This also reduces the frequency with which the salesperson compensates for the product W1 as the remaining number decreases.

  In the figure, the case where three products W1 are set in the depth direction on each extrusion base 5 is shown, but a larger number can be set according to the expansion and contraction of the spring body 6. Further, in the state where the back surface of the cover 4 is coupled to the back surface of the tray 3, it can be easily removed from the outside except for those who are familiar with the fixing structure by the concave and convex engagement of the engaging protrusions 42 b with respect to the mounting holes 32 b. Because it is not possible, it has excellent anti-theft properties.

  Next, modified examples of the first embodiment will be described with reference to FIGS. In this modification, the product W2 which is narrower and vertically longer than the product W1 is to be displayed and sold. As shown in FIGS. 7A and 7B, the extruded base 5 ′ and the spring body 6 ′ for holding the product W2 in an aligned state are narrow and vertically long according to the shape of the product W2. Since the same structure and function are provided, the details of the structure are denoted by the same reference numerals as those described above, and the description thereof is omitted. In this modification, the partition 7 is not used to display a large number of products W2, but the partition 7 may be disposed between the extrusion bases 5 'as necessary.

  Then, the mounting height of the cover 4 is positioned at the uppermost position of the tray 3 according to the height of the product W2, so that the upper engaging protrusion 42b of the cover 4 is fitted in the engaging groove 32c, The lower-side engaging protrusion 42b is fitted in the mounting hole 32b immediately below the engaging groove 32c, so as to be adapted to the height of the product W2. In this modification, both side surfaces are open, but the top of the product W2 is covered by the side plate 40 of the cover 4, so that it is impossible to take out any product W2 from the side surface. The product W2 can be taken out only from the front front row.

  Next, a second embodiment of the present invention will be described with reference to FIGS. In the present embodiment, the same portions as those in the first embodiment are denoted by the same reference numerals, and only newly added members are denoted by new reference numerals.

  In the present embodiment, the products W1 are arranged and sold in two upper and lower stages, and for this purpose, an upper tray 8 is disposed between the tray 3 and the cover 4. The upper tray 8 is positioned between the side plate 80 and the side plate 80, and the side plate 80 is vertically shifted in the front-rear direction according to the level difference between the side tray 31 and the back plate 32 of the lower tray 3. , The lower back plate 82 integrated with the rear lower portion of the shelf plate 81 and the both side plates 80, and the upper back plate 83 integrated with the upper rear end.

  As with the bottom plate 30 of the tray 3, mounting ridges 81 a for fitting and fixing the ends of the mounting bases 5 and the partition plate 7 are integrally provided on the upper front edge of the shelf plate 81. As shown in FIG. 10, the upper back plate 83 is formed with a pair of left and right mounting holes 83a at the same position as the tray 3, and the upper back plate 83 is directly above each mounting hole 83a. A mounting groove 83b is formed on the upper edge. The cover 4 is fixed on the upper tray 4 by fitting the engaging protrusions 42b formed on the back plate 43 of the cover 4 into the mounting holes 83a and the mounting grooves 83b.

  Therefore, in the state in which the upper tray 8 is assembled, as shown in FIGS. 10 and 11, the products W1 are displayed in a horizontal state over two upper and lower stages, and in both cases, the products are taken out only from the front front row of the display device 1. It becomes possible.

  In the present embodiment, the upper tray 8 has a height corresponding to the height of the product W1, but by preparing various heights according to the product type to be displayed, not only the same product but also the upper tray 8 Different product types can be displayed at the bottom.

It is a disassembled perspective view which shows all the members of the goods display apparatus by 1st Embodiment of this invention. (A)-(d) is the elements on larger scale which show the part enclosed in the circle | round | yen A-circle D of FIG. (A), (b) is detail drawing which shows the relationship between an extrusion base, a spring body, and goods. It is a perspective view of a partition plate. It is a side view which shows the assembly state of the display apparatus. It is the perspective view seen from the same front side. (A), (b) is a perspective view which shows the relationship between the extrusion base used for a modification, a spring body, and goods. It is a side view which shows the assembly state in the modification. It is the perspective view seen from the same front side. It is a disassembled perspective view which shows 2nd Embodiment of this invention. It is a side view which shows the assembly state. It is the perspective view seen from the same front side.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Commodity display apparatus 2 Commodity display stand 3 Tray 4 Cover 5, 5 'Extrusion base 6, 6' Spring body 6a Guide part 7 Partition plate 7a Partition plate piece 7b Nipping piece 8 Upper tray 20 Tray installation part 20a Strip 21 Back surface Support portion 22 Front support portion 22a Opening portion 23 Nipping plate 30 Bottom plate 30a Insertion piece 30b Mounting protrusion 31 Side plate 32 Back plate 32a Reinforcement rib 32b Mounting hole 32c Mounting groove 40 Side plate 41 Top plate 42 Back plate 42b Engaging protrusion 50 Guide rail portion, 50a Guide groove 51 Front stopper plate 52 Rear stopper plate 53 Nipping piece 80 Side plate 81 Shelf plate 81a Mounting protrusion 82 Lower back plate 83 Upper back plate 83a Mounting hole 83b Mounting groove W1, W2

Claims (9)

  A product storage tray having an opening on the front surface and an upper surface, a cover that is detachably provided on the tray and has a top plate that covers the upper surface opening in a bowl shape, and a front-rear direction on the bottom plate of the tray A plurality of products arranged in the front-rear direction on the extrusion base so that the plurality of products are always directed in the advancing direction by a spring body arranged on the rear side of the extrusion base. The forward movement of the product is restricted by a stopper plate provided at the front portion of the extrusion base, and the product located at the front portion can be taken out from the lower side of the top plate or from the front side of the top plate. Merchandise display device to do.   The cover (4) is provided with side plates (40) that are detachably contacted on side plates (31) formed on both sides of the tray (3) and are suspended from both sides of the cover top plate (41). A back plate (42) is vertically formed on the back of the top plate (41), and is stored on the opposite wall surface of the cover back plate (42) and the tray back plate (32) formed on the back of the tray. The engagement portion for engaging and fixing the cover (4) to the tray (3) in a plurality of upper and lower stages so that the height can be adjusted according to the height of the product is formed. The product display device according to 1.   The engagement portion for engaging and fixing the cover to the tray in such a manner that the height of the cover can be adjusted in the upper and lower stages is an engagement formed on the opposed wall surface of the cover back plate (42) so as to protrude in a plurality of stages. A projection (42b), an engagement groove (32c) formed on the upper edge of the opposing wall surface of the tray back plate (32), and into which the engagement projection (42b) is fitted, and the engagement It is formed in the middle part of the opposing wall surface of the tray back plate (32) at the lower part of the mating groove (32c), and is lower than the engaging projection (42b) engaged and fitted in the engaging groove (32c). The product display device according to claim 2, characterized in that it is formed by a plurality of upper and lower mounting holes (32b) with which the engaging protrusions (42b) are engaged.   The spring body (6) has a plate-like piece continuously formed in a zigzag shape in a side view so as to urge the product in the forward direction with its lower part inserted into the extrusion base (5). The guide portions (6a) provided on both sides of the lower portion of the spring body (6) are slidably engaged with the guide rail portions (50) provided on both sides of the extrusion base (5). The product display device according to claim 1, wherein the product display device is a product display device.   At the tip of the bottom plate (30) of the tray (3), a mounting ridge (30b) is formed to project laterally, and at the bottom of the tip of the extrusion base (5), the mounting ridge (30b) 5. A holding piece (53) is formed which is detachably fitted to the base plate and fixes the extrusion base (5) on the bottom plate (30) of the tray (3). The product display device according to any one of the above.   A partition plate (7) between the respective extrusion bases (5) and having a clamping piece (7b) formed at the front end of the partition plate piece (7a) is provided on the bottom plate (30) of the tray (3). The sandwiching piece (7b) of the partition plate (7) is detachably fitted to a mounting protrusion (30b) formed in a laterally protruding manner at the tip of the bottom plate (30) of the tray (3). The product display device according to claim 1, wherein the product display device is provided.   On the tray, an upper tray having a front surface and an upper surface is stacked, and in the upper tray, a plurality of extrusion bases on which a plurality of products are stacked so as to be advanced and fixed side by side are arranged, and an upper portion is disposed. The product display device according to any one of claims 1 to 6, wherein the cover is detachably provided on a tray so as to cover an upper surface opening thereof.   The tray is provided on a tray installation portion of a product display stand, and an insertion piece projecting at the bottom of the tray is provided in a groove formed in multiple rows along the horizontal direction on the upper surface of the tray installation portion. The product display device according to claim 1, wherein the product display device is inserted and fitted.   The product display stand includes a back support unit raised at the rear of the tray installation unit, and a front support unit provided at a lower front portion of the tray installation unit, and the back of the front support unit. The product display device according to claim 8, further comprising a lighting device that irradiates a display card provided on a front surface of the front support portion from the back.

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