JP2010061676A - Cooking information system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a cooking information system for providing food advertisement information to users by associating the food advertisement information with cooking recipe information to perform highly effective advertisement. <P>SOLUTION: When specific cooking recipe information is requested from a user terminal 1, an information provider server 2 transmits advertisement providable information, which shows that the advertisement information of the food included in the specific cooking recipe information is provided, together with the specific cooking recipe information, based on food advertisement information where the prescribed food advertisement information in an advertisement database 2E is associated with the food included in the prescribed cooking recipe information in a recipe database 2B. When the advertisement of the food of the advertisement providable information is requested from the user terminal 1, the requested food advertisement information corresponding to the food in the advertisement database 2E is transmitted to the user terminal 1, based on the food advertisement associating information. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention includes a recipe database including a plurality of cooking recipe information, and an information provider server connected to a user terminal via a predetermined communication network so as to be able to transmit and receive data is in response to a request from the user terminal. The present invention relates to a cooking information system configured to transmit predetermined cooking recipe information in the recipe database to the user terminal.

In the cooking information system described above, predetermined cooking recipe information is transmitted from a user terminal such as a mobile phone or a personal computer connected to an information provider server having a recipe database so that data can be transmitted and received via a communication network such as the Internet. The information provider server searches the recipe database for the recipe information requested by the user and transmits it to the user terminal side. On the user terminal side, information such as the food material to be used, the cooking method, and the procedure is displayed based on the transmission data.
On the other hand, as for advertisement information of various foods sold by food manufacturers, etc., a predetermined food advertisement is sent from the user terminal to the information provider server having an advertisement database storing the food advertisement information. When the information is requested, the information provider server searches the advertisement database for the food advertisement information requested by the user and transmits it to the user terminal side. On the user terminal side, information such as a food manufacturer name, a food name, a price, and a sales location is displayed based on the transmission data. An example of a system related to such a service is shown in Patent Document 1.

Japanese Patent Laid-Open No. 10-063725

  In the above prior art, food advertising information such as food manufacturer name and food name is provided to the user terminal by the food advertising information alone, so what kind of cooking recipe the food can be used or how For example, it is necessary for the user himself to obtain and examine the cooking recipe information separately as to whether or not it is suitable for use in a particular cooking recipe. For this reason, there is a problem that the advertising effect of the food advertising information is not necessarily high. Furthermore, a method for confirming the advertising effect has not been established.

  The present invention has been made in view of the above problems, and an object thereof is to provide means for associating food advertising information with cooking recipe information and confirming the advertising effectiveness of cooking recipe information and food advertising information. By doing so, it is to provide a cooking information system that can be provided to the user in a state with as high an advertising effect as possible.

  In order to achieve this object, the first characteristic configuration of the cooking information system according to the present invention is that, as described in claim 1 of the claims, the information provider server includes a plurality of food advertisement information. Managing food advertisement association information in which predetermined food advertisement information in the advertisement database is associated with food contained in the predetermined dish recipe information in the recipe database, and specifying in the recipe database from the user terminal When the food recipe information is requested, based on the food advertisement association information, the advertisement offerable information indicating that the food advertisement information included in the specific dish recipe information can be provided is the specific dish recipe information. To the user terminal, and when the user terminal requests food advertisement information of the advertisement available information, the food advertisement The food information corresponding to the food for which the advertisement information in the advertisement database is requested is transmitted to the user terminal based on the information on the cooking information, to the cooking recipe information and the food advertising information. The access number counting means for counting the number of accesses and managing the number of accesses in the access number history database is provided.

  In the second characteristic configuration, as described in claim 2 in the column of claims, the dish recipe information in which the number of accesses equal to or greater than a predetermined value is selected and specified in an advertiser terminal. The information provider server can generate the food advertisement association information, and the food advertisement association information is included in the food advertisement information and the dish recipe information only for the designated cooking recipe information. Is generated as information that associates.

  In the third feature configuration, in addition to the first or second feature configuration, the information provider server, as described in claim 3 of the column of the claims, In the specific cooking recipe, food that can be provided with advertisement information is transmitted as identification data for identifying food that is not provided with advertisement information.

  In the fourth feature configuration, in addition to any one of the first to third feature configurations described above, the information provider server may include a feature in the advertisement database. When recipe advertisement association information in which predetermined food advertisement information is associated with predetermined dish recipe information in the recipe database is managed, and specific dish recipe information in the recipe database is requested from the user terminal In addition, based on the recipe advertisement association information, food advertisement information associated with the specific dish recipe information is attached to the specific dish recipe information and transmitted to the user terminal. It is in.

In the fifth feature configuration, in addition to any one of the first to fourth feature configurations described above, the advertiser who requested the provision of the food advertisement information as described in claim 5 of the claims column. On the other hand, there is a billing means for charging the advertisement fee based on the number of times the food advertisement information related to the request of the advertiser is provided to the user terminal side.

  In the sixth feature configuration, in addition to any one of the first to fourth feature configurations described above, the advertiser who requested the provision of the food advertisement information as described in claim 6 of the column of claims. On the other hand, there is a charging means for charging an advertising fee based on the number of cooking recipe information in the recipe database associated with the food advertising information related to the advertiser's request.

  In the seventh feature configuration, in addition to any one of the first to fourth feature configurations described above, the advertiser who requested the provision of the food advertisement information as described in claim 7 of the claims column. On the other hand, there is a billing means for charging an advertisement fee based on a period in which the food advertisement information related to the advertiser's request can be used from the user terminal.

  In the eighth feature configuration, in addition to any one of the first to seventh feature configurations described above, the information provider server is provided in the user terminal as described in claim 8 in the column of claims. It exists in the point comprised so that the order from the said user terminal may be received about the food of the transmitted said food advertisement information.

  In the ninth feature configuration, in addition to the eighth feature configuration, the advertisement is requested to the advertiser who has requested the provision of the food advertisement information, as described in claim 9 in the column of claims. There is a billing means for charging an advertisement fee based on the number of times the order from the user terminal is accepted for the food of the food advertisement information related to the main request or the price of the food for which the order is accepted.

The operation and effect will be described below.
According to the first characteristic configuration of the present invention, when specific dish recipe information in a recipe database including a plurality of dish recipe information is requested from the user terminal, the information provider server includes a plurality of food advertisement information. Based on the food advertisement association information that associates the predetermined food advertisement information in the advertisement database consisting of the food with the food included in the predetermined dish recipe information in the recipe database, the information of the food included in the specific dish recipe information Advertisement-providable information indicating that advertisement information can be provided is attached to the specific cooking recipe information and transmitted to the user terminal. When the user terminal requests food advertisement information of the transmitted advertisement-providable information, the advertisement information in the advertisement database corresponds to the requested food based on the food advertisement association information. Send food advertisement information to the user terminal.

That is, in response to a request from the user terminal, when providing specific dish recipe information in the recipe database, advertisement information of food contained in the dish can be provided along with provision of the dish recipe information. Therefore, the user can easily know a cooking recipe that can use the food of the advertisement information or a cooking recipe that is suitable for use.
Therefore, by providing food advertisement information together with the cooking recipe that contains the food, the food advertisement information will generate a stronger interest for users who want to cook with the cooking recipe and increase the willingness to purchase. Thus, a cooking information system that can provide food advertising information to the user in a state where the advertising effect is as high as possible is obtained by associating the food advertising information with the cooking recipe information.

Furthermore, the cooking information system of the present invention is provided with an access number counting means for counting the number of accesses to the cooking recipe information and the food advertisement information and managing them in the access number history database.
Therefore, in the cooking information system of the present invention, the past number of accesses of each recipe information can be checked, and the number of past recipe page accesses by season and time zone of each recipe information can be obtained. Then, the obtained number of accesses can be used as a reference when billing an advertisement fee or selecting recipe information for placing an advertisement. Further, the number of accesses to the food advertisement information can be checked to confirm the advertisement effect as a number.

According to the second characteristic configuration, the information provider server can select and specify the dish recipe information in which the number of accesses equal to or greater than a predetermined value is generated in generating the food advertisement association information. Only for the designated cooking recipe information, the food advertisement association information is generated as information for associating the food advertisement information with the food contained in the cooking recipe information.
Therefore, in the cooking information system of the present invention, when selecting and specifying recipe information for which an advertisement is desired to be posted, for example, the recipe information that is accessed at least 100 times / day is selected from the recipe information to be advertised. Because it can be specified, even if the number of recipe information to advertise is limited, it is possible to select and specify recipe information that seems to have the highest advertising effect as much as possible because the number of accesses by the user is large is there.

According to the third characteristic configuration, the information provider server advertises foods for which advertisement information can be provided in a specific cooking recipe that provides the advertisement-providable information in response to a request from a user terminal. Is transmitted as identification data for identifying food that is not provided.
Therefore, based on the identification data, in a specific cooking recipe displayed on the user terminal, for example, food that can be provided with advertisement information is displayed in a state different from food that is not provided with advertisement information, or audio In order to identify foods that can be provided with advertising information from foods that are not provided with advertising information by means such as reporting foods that can be provided with advertising information in the user terminal, the advertising information can be provided at the user terminal. Possible foods can be easily determined, and food advertisement information is provided in an easier state.

According to the fourth characteristic configuration, when the specific cooking recipe information in the recipe database is requested from the user terminal, the information provider server sends the predetermined food advertisement information in the advertisement database to the recipe. Based on recipe advertisement association information associated with predetermined dish recipe information in the database, food advertisement information associated with the specific dish recipe information is attached to the particular dish recipe information and transmitted to the user terminal. To do.
That is, when providing specific cooking recipe information in the recipe database in response to a request from the user terminal, food advertisement information corresponding to the cooking recipe can be provided along with the provision of the cooking recipe information. .
Therefore, by providing food advertisement information together with a cooking recipe that can be cooked by the food, the food advertisement attracts the user's interest and can be provided to the user with a highly effective advertising effect. A system is obtained.

According to the fifth characteristic configuration, based on the number of times the food advertisement information related to the request of the advertiser who requested the provision of the food advertisement information in the advertisement database is provided to the user terminal side, Charge advertising fees to advertisers.
Therefore, since the advertising fee is charged based on the provision of food advertising information provided to the user terminal along with the recipe information, the operator of the information provider server can It is possible to secure income.

According to the sixth characteristic configuration, the food advertisement information related to the request of the advertiser who requested the provision of the food advertisement information in the advertisement database is based on the number corresponding to the dish recipe information in the recipe database. The advertising fee is charged to the advertiser of the food advertising information.
Accordingly, since the advertising fee is charged based on the number of food advertisement information that may be provided to the user terminal along with the cooking recipe information, the operator of the information provider server can increase the advertiser's advertising motivation. Appropriate advertising revenue can be secured.

According to the seventh characteristic configuration, based on a period in which the food advertisement information related to the request of the advertiser who requested the provision of the food advertisement information in the advertisement database can be used from the user terminal, Charge advertising fees to advertisers.
Therefore, since the advertising fee is charged based on the period during which the food advertising information can be used from the user terminal side together with the cooking recipe information, the operator of the information provider server can appropriately It is possible to secure a fee income.

According to the eighth characteristic configuration, the information provider server accepts an order made from the user terminal for the food of the food advertisement information transmitted to the user terminal.
Therefore, it is convenient for the user who saw the food advertisement information to order the food from the user terminal side, and to improve the sales performance of the food by responding promptly to the purchase request of the user. It is possible to further increase the willingness of the main advertisement.

According to the ninth feature configuration, the number of orders received from the user terminal or the order received for the food of the food advertisement information related to the request of the advertiser who requested the provision of the food advertisement information in the advertisement database Based on the price of the food, an advertising fee is charged to the advertiser of the food advertising information.
Therefore, since the user terminal that provided the food advertising information charges an advertising fee according to the order results made for the food, the operator of the information provider server can make an appropriate advertisement while increasing the advertiser's advertising motivation. It is possible to secure a fee income.

It is a whole block diagram of the cooking information system which concerns on this invention. It is a block diagram which shows the structure of an information provider server. It is a figure which shows the procedure of transmission / reception between an advertisement requester and an information provider server. It is a figure of the material used for the setting of advertising content. It is a figure which shows an example of the cooking recipe information which concerns on 1st Embodiment. It is a figure which shows an example of the food advertisement information which concerns on 1st Embodiment. It is a figure which shows the procedure of the transmission / reception of the information which concerns on 1st Embodiment. It is a figure which shows an example of the cooking recipe information which concerns on 2nd Embodiment. It is a figure which shows an example of the food advertisement information which concerns on 2nd Embodiment. It is a figure which shows the procedure of transmission / reception of the information which concerns on 2nd Embodiment. It is a figure which shows an example of the food advertisement information which concerns on 3rd Embodiment. It is a figure which shows the procedure of transmission / reception of the information which concerns on 3rd Embodiment. It is a figure which shows an example of the food advertisement information which concerns on 4th Embodiment. It is a figure which shows the procedure of the transmission / reception of the information which concerns on 4th Embodiment.

[First Embodiment]
1st Embodiment of the cooking information system which concerns on this invention is described based on drawing.
As shown in FIG. 1, the cooking information system according to the present invention includes a recipe site 2 as an information provider server connected to a user terminal 1 through a predetermined communication network 6 such as the Internet so that data can be transmitted and received. Is provided.

The user terminal 1 is composed of a commercially available mobile phone including a display unit 1a and an operation unit 1b. Furthermore, a cooking device 4 such as a microwave oven provided with a display unit 4a is connected to the user terminal 1 so as to be able to transmit and receive data via a wireless communication path such as Bluetooth.

The recipe site 2 is configured using computer equipment, and includes a recipe site central device 2A, a recipe database 2B composed of a plurality of cooking recipe information, and a customer information database composed of information on a plurality of customers (advertisers) such as food manufacturers. 2C, an advertisement basic fee database 2D composed of a fee table for setting advertisement fees, an advertisement database 2E composed of a plurality of food advertisement information, and an association database 2F composed of food advertisement association information described later. .
In addition, an advertiser terminal 5 provided in a food manufacturer who requests provision of food advertisement information is connected to the recipe site 2 via the communication network 6, and the advertiser terminal 5 stores the food advertisement information of the advertiser. The advertiser database 51 is provided.

  As shown in FIG. 2, the central device 2 </ b> A includes a transmission / reception unit 21 connected to the communication network 6 and a control CPU 22, and each of the following means executed by the CPU 22 includes: Is provided. That is, the recipe search means 23 for searching the recipe database 2B, the recipe transmission means 24 for transmitting the searched recipe information, the customer information management means 25 for managing the customer information database 2C, and the access to the dish recipe information and food advertisement information. The page access number counting means 26 that counts the number of pages that are recorded and manages in the page access number history database 26a, the advertisement basic charge calculation means 27 that calculates the basic charge of the advertisement charge, and the advertisement that refers to the advertisement basic charge database 2D Basic charge unit price reference means 28, and advertisement information management means 29 for managing the advertisement database 2E and the association database 2F are provided.

And the recipe site 2 is comprised so that the predetermined | prescribed dish recipe information in the said recipe database 2B may be transmitted to the user terminal 1 according to the request | requirement from the user terminal 1. FIG. That is, the recipe search unit 23 performs a process of searching for the specific dish recipe information requested from the user terminal 1 from the recipe database 2B, and the recipe transmission unit 24 stores the searched dish recipe information. A process of sending the data to the transmission / reception unit 21 and transmitting it to the user terminal 1 is performed.

  Further, the recipe site 2 manages the food advertisement association information in which the predetermined food advertisement information in the advertisement database 2E is associated with the food contained in the predetermined dish recipe information in the recipe database 2B, and the use When the specific cooking recipe information in the recipe database 2B is requested from the person terminal 1, the advertising information on the food contained in the specific cooking recipe information can be provided based on the food advertisement association information. Information that can provide advertisements is attached to the specific cooking recipe information and transmitted to the user terminal 1. And the recipe site 2 is comprised so that the said advertisement provision possible information may be transmitted as identification data for identifying the food which advertisement information can provide in the said specific cooking recipe with respect to the food for which advertisement information is not provided. Has been. Specifically, in order to display the food that can be provided with the advertisement information in the specific cooking recipe in a state different from the food that is not provided with the advertisement information, the identification data is marked on the food that can be provided with the advertisement information. Is transmitted as display data.

  That is, the advertisement information management means 29 manages the food advertisement association information in the association database 2F, and uses the food advertisement association information to specify specific dish recipe information requested from the user terminal 1. The food that can provide food advertisement information is identified among the foods contained in, and the display data for marking the food that can provide food advertisement information in that specific dish recipe information A process of combining with information is performed, and the recipe transmitting means 24 performs a process of transmitting data that combines the specific cooking recipe information with display data for marking to the transmitting / receiving unit 21 and transmitting the data to the user terminal 1.

And when the recipe information 2 requests | requires the advertisement information of the food of the said advertisement provision possible information from the said user terminal 1, the advertisement information in the said advertisement database 2E is based on the said food advertisement matching information. Is configured to transmit food advertisement information corresponding to the requested food to the user terminal 1. That is, the advertisement information management means 29 searches the advertisement database 2E for the advertisement information of the food requested by the user terminal 1 using the food advertisement association information managed by the association database 2F. The food advertisement information is sent to the transmission / reception unit 21 and transmitted to the user terminal 1.

  Advertisers such as food manufacturers, with the recipe site 2, (1) the food that provides the advertisement, (2) the cooking recipe that matches the advertising information of the food, (3) display period (○ year ○ month ○ day -○ year, month, month, day), (4) a display time zone (for example, 4:00 to 7:00 pm), and (5) an advertising fee billing method. Then, according to the contents of the contract, the advertisement information management means 29 inputs the food advertisement information of the advertiser transmitted from the advertiser terminal 5 into the advertisement database 2E, and the food input into the advertisement database 2E. The food advertisement association information, which is association data for associating advertisement information with food contained in the predetermined dish recipe information in the recipe database 2B, is created and input to the association database 2F.

Based on the information delivery procedure shown in FIG. 3 and the table in FIG. 4, processing contents for making the contract executed between the advertiser terminal 5 and the recipe site 2 will be described.
First, the advertiser terminal 5 selects and designates an ingredient (may be a plurality of ingredients) for which an advertisement is desired from the ingredient classification table shown in FIG. In addition, the said foodstuff classification table consists of three steps, a large classification, a middle classification, and a small classification.
In the recipe site 2, the recipe search means 23 searches the recipe database 2 </ b> B for a recipe including the ingredients designated by the advertiser terminal 5 and extracts it. Further, the past access number of each recipe information extracted by the page access number counting means 26 is checked to obtain the past recipe page access number by season and time zone of each recipe information, and the advertisement basic charge unit price reference means 28. However, referring to the charge table of the advertisement basic charge database 2D, the advertisement charge for the number of past recipe page accesses by season and time zone of each recipe information is obtained. Then, the obtained result is displayed on a display means (not shown) and transmitted from the transmitting / receiving unit 21 to the advertiser terminal 5. The advertisement fee is composed of a basic fee reflecting the number of past recipe page accesses and a pay-per-use fee reflecting the number of advertisement information (pages) provided. At the time of contract, only the basic fee is paid.

  The advertiser terminal 5 browses the past recipe page access count by season and time zone of each recipe information and the result of the advertisement fee for each recipe information, and stores the recipe information (recipe page) for which the advertisement is desired to be posted. Select and specify, and send a basic charge calculation request to the recipe site 2. In addition, in the selection of the recipe information for which the advertisement is desired to be posted, as shown in FIG. (1) All the advertisement target recipe information extracted at the recipe site 2 is designated. (2) Specify only specific items in the recipe information to be advertised. (3) From the recipe information to be advertised, one having an access count of 100 times / day or more is designated.

  In the recipe site 2, the advertisement basic charge calculation means 27 calculates the contract advertisement basic charge in response to the request, and transmits information on the contract advertisement basic charge to the advertiser terminal 5. The advertiser terminal 5 examines the content of the contract advertisement basic fee received from the recipe site 2 and, if the contract is NG, recipe information for which an advertisement is desired to be posted from the result of the advertisement fee sent from the recipe site 2 Return to the procedure to select. On the other hand, if the contract is OK with the contents of the contract advertisement basic charge, the contract is established by transmitting an advertisement placement request to the recipe site 2 and receiving the advertisement placement request at the recipe site 2.

Next, as a specific example, an example in which XX food provides an advertisement of “white sauce (canned food)” in a macaroni gratin cooking recipe will be described according to the information delivery procedure shown in FIG.
As step (1), a search request for cooking recipe information “macaroni gratin” is transmitted from the user terminal 1. In the recipe site 2, the recipe search means 23 searches the requested recipe information “macaroni gratin” from the recipe database 2B as step (2), and the advertisement information management means 29 corresponds as step (3). Based on the food advertisement association information in the attached database 2F, the food that can be provided with the advertisement included in the cooking recipe information “macaroni gratin” is identified from the advertisement database 2E, and the food that can be provided with the advertisement is marked Is combined with the cooking recipe information “macaroni gratin”, and in step (4), the recipe transmission means 24 uses the searched cooking recipe information “macaroni gratin” combined with the mark display data. It transmits to the user terminal 1.

  As step (5), based on the information transmitted from the recipe site 2, as shown in FIG. 5, specific cooking recipe information “macaroni gratin” is displayed on the display unit 1a of the user terminal 1 with the cooking recipe “ Of the foods included in the macaroni gratin, “macaroni”, “pepper”, “melting cheese”, and “white sauce” are displayed with the advertisement information available mark (*) attached. Then, as step (6), when the user terminal 1 clicks on a food item (white sauce in FIG. 5) that is marked with the mark (*) and surrounded by a square, the food advertisement information is displayed. Is transmitted from the user terminal 1 to the recipe site 2.

In the recipe site 2, as step (7), the advertisement information management means 29 requests the food advertisement information “white sauce (canned)” requested from the advertisement database 2 E based on the food advertisement association information in the association database 2 F. In step (8), the advertisement information management means 29 transmits the searched food advertisement information “white sauce (canned food)” to the user terminal 1. As step (9), based on the information transmitted from the recipe site 2, the food advertisement information of “white sauce” is displayed on the display unit 1a of the user terminal 1 as shown in FIG.
The cooking recipe information and the food advertisement information are also displayed on the display unit 4a of the cooking device 4 at the same time as they are displayed on the display unit 1a of the user terminal 1.
Although explanation is omitted, advertising information is also provided for other foods with the mark (*) such as “macaroni”, “pepper” and “melting cheese” in the same manner as in the case of “white sauce”. it can.

  The central device 2A of the recipe site 2 charges the advertising fee to the advertiser (food manufacturer, etc.) who requested the provision of the food advertisement information based on the total data of the page access number counting means 26. (See FIG. 2). Specifically, the charging unit 30 charges the advertising fee to the advertiser of the food advertisement information based on the number of times the food advertisement information related to the request of the advertiser is provided to the user terminal 1 side. . In the above case, the advertising fee is charged to the food manufacturer of “white sauce (canned food)” according to the number of times that the food advertisement information of “white sauce (canned food)” is provided to the user terminal 1. . The advertising fee (usage fee) based on the number of uses is paid after the contract period ends.

  Moreover, in this 1st Embodiment, it is not the frequency | count which provided the food advertisement information which concerns on an advertiser's request to the user terminal 1 side, but the period which can use the food advertisement information which concerns on an advertiser's request from the user terminal 1 The advertising fee may be charged based on the above. The usable period includes both the display period (○ year ○ month ○ day to ○ year ○ month ○ day) and the display time zone (for example, 4 to 7 pm) in the contract ( The same applies to the second to fourth embodiments below).

[Second Embodiment]
Next, a second embodiment of the cooking information system according to the present invention will be described. In this second embodiment, the food advertising information provided to the user terminal 1 in the first embodiment is different in the configuration in which a point that can be applied for purchase from the user terminal 1 is different. The configuration is the same as in the first embodiment.
That is, the recipe site 2 is configured to accept an order from the user terminal 1 for the food of the food advertisement information transmitted to the user terminal 1. Specifically, the central device 2A of the recipe site 2 includes order receiving means 31 that receives an order from the user terminal 1 and holds the order data (see FIG. 2). The order information held in the order receiving means 31 is transmitted to a predetermined advertiser terminal 5 via the communication network 6.

In the case where the advertiser of the food advertising information is a food delivery company that provides food advertising information of “Muki shrimp” in the macaroni gratin cooking recipe information and receives the order of the food “Muki shrimp” in the cooking recipe. Will be explained.
FIG. 10 shows a procedure for delivery of cooking recipe information, food advertisement information, and order information between the user terminal 1 and the recipe site 2. In FIG. 10, steps (1) to (9) are described. The procedure is basically the same as the steps (1) to (9) in FIG. 7 of the first embodiment, and the food advertisement information is “white sauce” in the first embodiment. The second embodiment is different in that it is a “shrimp”.
That is, as shown in FIG. 8, as step (5), the display unit 1a of the user terminal 1 displays the specific cooking recipe information “macaroni gratin” among the foods included in the cooking recipe. Is displayed with a mark (*) added to the foods “Onion” and “Muki shrimp” that can be provided. Also, as step (6), clicking on the portion of the food (in the figure, mud shrimp) marked with the mark (*) and surrounded by a square, as step (9), as shown in FIG. The food advertisement information of the home delivery company is transmitted to the user terminal 1 and displayed on the display unit 1a.

Further, as step (10), when the user terminal 1 clicks on the “apply” portion in the screen of the food advertisement information shown in FIG. 9, the order information of the shrimp is transmitted from the user terminal 1 to the recipe site 2. As a step (11), in the recipe site 2, the order receiving means 31 performs a process of receiving the order information of the shrimp.
Although explanation is omitted, other food “onion” with the above-mentioned mark (*) can receive advertisement information and apply for the order in the same manner as the case of “Muki shrimp”. .

Then, the billing unit 30 refers to the order information received by the order receiving unit 31 and makes an advertiser's request to the advertiser (food delivery company) who has requested the provision of the food advertisement information. It is configured to charge an advertising fee based on the price of the food for which the order from the user terminal 1 has been received for the food of the food advertising information (“Muki shrimp”). The advertising fee may be charged based on the number of orders received from the user terminal 1 instead of the price of the food that has been accepted.
In the second embodiment, in addition to charging the number of times the order is received and the price, the number of times food advertisement information is provided to the user terminal 1 or the food advertisement information is used, as in the first embodiment. The advertising fee may be charged based on the period available from the user terminal 1.

[Third Embodiment]
Next, a third embodiment of the cooking information system according to the present invention will be described.
In this 3rd Embodiment, although the foodstuff which provides advertisement information is a foodstuff matched with the cooking recipe requested | required from the user terminal 1, the point which is a foodstuff different from the foodstuff contained in the cooking recipe. Different.

That is, the recipe site 2 manages recipe advertisement association information in which predetermined food advertisement information in the advertisement database 2E is associated with predetermined dish recipe information in the recipe database 2B, and the user terminal 1 When the specific cooking recipe information in the recipe database 2B is requested, the food advertising information associated with the specific cooking recipe information is converted into the specific cooking recipe information based on the recipe advertisement association information. At the same time, it is configured to transmit to the user terminal 1.
Specifically, the advertisement information management means 29 manages the recipe advertisement association information in the association database 2F, and uses the recipe advertisement association information to send the advertisement terminal 2E to the user terminal 1. The process of selecting the food advertisement information associated with the requested specific dish recipe information is performed, and the recipe transmission means 24 sends the specific dish recipe information and the food advertisement information associated therewith to the transmission / reception unit 21. Process.

In the following, according to the procedure for delivering the cooking recipe information and the food advertisement information between the user terminal 1 and the recipe site 2 shown in FIG. ”And an example of providing an advertisement for their beer.
As a step (1), a search request for cooking recipe information “aspara bacon winding” is transmitted from the user terminal 1. In the recipe site 2, as a step (2), the recipe search means 23 searches the requested recipe information “aspara bacon roll” from the recipe database 2B, and as a step (3), the advertisement information management means 29 Based on the recipe advertisement association information in the association database 2F, the food advertisement information “XX beer” associated with the dish recipe information “aspara bacon roll” is searched from the advertisement database 2E, and step (4) is performed. The recipe transmission means 24 transmits the searched cooking recipe information “aspara bacon roll” and the food advertisement information “XX beer” to the user terminal 1.
As step (5), based on the information transmitted from the recipe site 2, as shown in FIG. 11, the cooking recipe of “aspara bacon roll” is displayed on the display unit 1a of the user terminal 1, and ○ ○ Food advertising information such as beer photos and names is displayed.

  Then, the billing means 30 sends the food advertisement information (XX beer) related to the advertiser's request from the user terminal 1 to the advertiser (XX beer company) who requested the provision of the food advertisement information. Charge advertising fees based on availability.

  In addition, when providing advertisement information in association with a cooking recipe, such as food such as beer, food (beer) is associated with specific recipe information (for example, “aspara bacon roll”) as described above. It is also possible to provide an advertisement for the food (beer) in response to a search request for a little wider range of cooking information such as “Sake no Uta”.

[Fourth Embodiment]
Next, a fourth embodiment of the cooking information system according to the present invention will be described.
In the fourth embodiment, in providing advertisement information of food corresponding to the dish itself requested from the user terminal 1 (specifically, cooked packaged food that is simply heated in a microwave oven or the like) Different from the first to third embodiments. Note that the food advertisement information of the cooked food and the like is registered in the advertisement database 2E.

In the following, an example in which a food product provides an advertisement for “frozen macaroni gratin” in accordance with the procedure for delivering the cooking recipe information and food advertisement information between the user terminal 1 and the recipe site 2 shown in FIG. 14 will be described. .
As step (1), a search request for cooking recipe information “macaroni gratin” is transmitted from the user terminal 1. In the recipe site 2, the recipe search means 23 searches the requested recipe information “macaroni gratin” from the recipe database 2B as step (2), and the advertisement information management means 29 corresponds as step (3). Based on the recipe advertisement association information in the attached database 2F, the food advertisement information “frozen macaroni gratin” associated with the dish recipe information “macaroni gratin” is searched from the advertisement database 2E, and the recipe is set as step (4). The transmission means 24 transmits the searched cooking recipe information “macaroni gratin” and the food advertisement information “frozen macaroni gratin” to the user terminal 1.
As step (5), based on the information transmitted from the recipe site 2, the cooking recipe information “Macaroni Gratin” (see FIG. 5) and “Frozen Macaroni Gratin” shown in FIG. "Is displayed. In the food advertisement information, a package photograph of “frozen macaroni gratin”, a cooking method (heating code display), and the like are displayed.

  Then, the billing means 30 provides the user terminal 1 with the food advertisement information (“frozen macaroni gratin”) requested by the advertiser to the advertiser (XX food) who has requested the provision of the food advertisement information. The advertising fee is charged on the basis of the available period.

[Another embodiment]
Next, another embodiment will be described.
In each of the first to fourth embodiments, the information provider server 2 advertises advertisement-providable information indicating that the advertisement information of the food contained in the specific dish recipe information can be provided in the specific dish recipe. When sending food that can provide information as identification data to identify food that is not provided with advertising information, it is configured to send it as display data to mark food that can be provided with that advertising information However, in addition to this, for example, to display the list of foods that can provide the advertisement information of food in a place different from the display of the specific cooking recipe, In the display of cooking recipes, display data for displaying only foods that can be provided with advertising information (for example, sausages) replaced with product names (for example, XX of XX company) It may be configured to be sent.
The identification data may be transmitted not as display data but as sound data for notifying the advertisement information of foods that can be provided with advertisement information. Specifically, for example, food names that can provide advertisement information among the foods included in the specific cooking recipe are sequentially notified by voice, or food that can provide advertising information in the display of a specific cooking recipe When the marker is positioned at the display location, it is configured to be notified by voice that advertisement information of the food can be provided.

  Moreover, the information provider server 2 displays the advertisement-providable information indicating that the advertisement information of the food contained in the specific cooking recipe information can be provided as display data for marking the corresponding food in the specific cooking recipe. In the case of transmission, the food recipe information requested from the user terminal 1 is combined (retrofitted) each time as in the first to fourth embodiments. When creating the advertisement association information, the mark display data may be combined with the dish recipe information in advance and stored (preceded) in the recipe database 2B together with the dish recipe information.

In each of the first to fourth embodiments, the information provider server 2 is configured to include the advertisement database 2E including a plurality of food advertisement information, but in addition to this, for example, an advertisement provided in the advertiser terminal 5 An advertisement database may be configured using the main database 51. In this case, a transmission command is issued from the information provider server 2 to the advertiser terminal 5 so that the predetermined food advertisement information in the advertiser database 51 is transmitted to the user terminal 1 that is requested to provide the advertisement. To do.

  In each of the third and fourth embodiments, when providing food advertising information associated with the cooking recipe information requested from the user terminal 1, detailed food advertising information is transmitted and displayed. However, in addition to this, first, an outline is shown by a list of food advertisement information corresponding to the above-mentioned cooking recipe information, and provision of advertisement information is requested for a specific food advertisement in the list etc. In this case, detailed food advertisement information may be transmitted and displayed.

  The billing means 30 can be configured differently from the first to fourth embodiments as appropriate according to the contract with the advertiser, the characteristics of the advertised food, and the like. For example, the charging means 30 is based on the number of cooking recipe information in the recipe database 2B in which the food advertising information related to the advertiser's request is associated with the advertiser who has requested the provision of the food advertising information. Configure to charge for advertising.

  In each of the first to fourth embodiments, the user terminal 1 is configured with a commercially available mobile phone, but in addition to this, the user terminal 1 is configured with a kitchen remote control or a personal computer having an access function to the Internet, etc. You may make it connect with a cooking appliance by a home bath.

  According to the cooking information system of the present invention, the past access count of each recipe information can be used as a reference when selecting the recipe information for charging the advertisement fee or placing the advertisement. Accordingly, it is possible to publish an advertisement by selecting an appropriate advertising fee and selecting recipe information having the highest advertising effect.

DESCRIPTION OF SYMBOLS 1 User terminal 2 Information provider server 6 Communication network 2B Recipe database 2E Advertising database 26 Access count counting means 30 Billing means

Claims (9)

In response to a request from the user terminal, an information provider server that includes a recipe database including a plurality of recipe information and is connected to a user terminal via a predetermined communication network so as to be able to transmit and receive data. A cooking information system configured to transmit predetermined cooking recipe information in the user terminal,
The information provider server manages food advertisement association information in which predetermined food advertisement information in an advertisement database including a plurality of food advertisement information is associated with food included in predetermined recipe information in the recipe database. And
When specific cooking recipe information in the recipe database is requested from the user terminal, based on the food advertisement association information, food advertising information included in the specific cooking recipe information can be provided. When the advertisement offerable information is attached to the specific cooking recipe information and transmitted to the user terminal, and the advertisement information of the food of the advertisement offerable information is requested from the user terminal, the food Based on the advertisement association information, the advertisement information in the advertisement database is configured to transmit food advertisement information corresponding to the requested food to the user terminal,
A cooking information system provided with an access number counting means for counting the number of accesses to the cooking recipe information and the food advertisement information and managing the number of accesses to the access number history database. In the advertiser terminal, it is possible to select and specify the cooking recipe information in which the number of accesses of a predetermined value or more is counted,
When the information provider server generates the food advertisement association information, the food advertisement association information includes the food advertisement information and the food contained in the dish recipe information only for the designated recipe information. The cooking information system according to claim 1, wherein the cooking information system is configured to be generated as information to be associated.   The information provider server is configured to transmit the advertisement-providable information as identification data for identifying foods for which advertisement information can be provided in the specific cooking recipe for foods for which advertisement information is not provided. The cooking information system according to claim 1 or 2. The information provider server manages recipe advertisement association information in which predetermined food advertisement information in the advertisement database is associated with predetermined dish recipe information in the recipe database;
When specific recipe information in the recipe database is requested from the user terminal, based on the recipe advertisement association information, the food advertisement information associated with the specific dish recipe information is displayed as the specific dish. The cooking information system according to any one of claims 1 to 3, wherein the cooking information system is configured to be attached to recipe information and transmitted to the user terminal.   Billing means is provided for charging the advertising fee to the advertiser who has requested the provision of the food advertising information based on the number of times the advertising information requested by the advertiser is provided to the user terminal. The cooking information system according to any one of claims 1 to 4.   Billing means for billing the advertiser who requested the provision of the food advertisement information based on the number of cooking recipe information in the recipe database associated with the food advertisement information related to the advertiser's request The cooking information system according to any one of claims 1 to 4, wherein the cooking information system is provided.   Billing means is provided for charging an advertisement fee to an advertiser who has requested the provision of the food advertisement information based on a period during which the food advertisement information related to the advertiser's request can be used from the user terminal. The cooking information system according to any one of claims 1 to 4.   The said information provider server is comprised so that the order from the said user terminal may be received about the food of the said food advertisement information transmitted to the said user terminal, The cooking of any one of Claims 1-7. Information system. Based on the number of orders received from the user terminal for the food advertising information related to the advertiser's request or the price of the food accepted for the advertiser who requested the provision of the food advertising information The cooking information system according to claim 8, further comprising billing means for billing the advertisement fee.

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