JP2010008903A - Display device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To meet a demand for further development for enhancing display functions of conventional POP articles. <P>SOLUTION: A display device is disclosed which is added to an advertisement device to be attached to various structures such as an article display rack and a showcase, and a body 1 attached to the advertisement device A1 has a light emission portion 2 using electric power to make the advertisement device A1 conspicuous by the light emission portion 2. Consequently, a consumer's interest is attracted to contribute to further improvement in an advertising function. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a display device used in addition to an advertising device attached to a structure such as a merchandise display shelf.

  In general, various so-called POP products have been developed to promote advertisements for goods and services in a space-saving manner and to encourage consumers to purchase. For example, in a POP article, in a structure such as a merchandise display shelf, a plate or sheet on which advertisements are described is fixedly held, or a card on which a product name is described is operably held to stand out more. The latter is also called an eye catcher.

In recent years, an electronic advertising device that is attached to a structure such as a merchandise display shelf and advertises merchandise on a TV screen has also been put into practical use (for example, see Patent Document 1).
JP 2001-67551 A

  As described above, various POP products have already been put into practical use. However, since the display of advertisements is extremely diverse, there is no need for this type of device, and the display function is improved. Further development is required.

  The present invention has been made in view of the above-described conventional situation, and an object of the present invention is to provide a display device that can make the advertising device stand out more by being added to the advertising device for products.

  The display device of the present invention is added to an advertising device for products to be attached to various structures such as display shelves and showcases, and has a structure in which a light emitting portion by electric power is provided in a main body portion attached to the advertising device. The above configuration is a means for solving the conventional problems.

  According to the display device of the present invention, it is possible to make the advertising device more noticeable by adding it to the advertising device for products, attracting the interest of consumers, and contributing to further improvement of the advertising function. it can.

1 and 2 are diagrams for explaining an embodiment of a display device of the present invention.
The display device shown in FIG. 1 is added to the advertising device A1 for merchandise, and the main body 1 attached to the advertising device A1 is provided with a light emitting portion 2 by electric power. In this embodiment, a plurality of main bodies are provided. Part, ie, a pair of main body parts 1 and 1 attached to the left and right of the advertising device A1.

  The advertising device A1 according to this embodiment includes a case B provided with a receiver, a control circuit, a speaker, a volume control unit, and the like in addition to the concave connection portion C in which the TV screen P and external terminals are arranged.

  On the other hand, the main body 1 of the display device has a semicircular horizontal cross section, a flat surface 1a serving as a mounting surface to the side portion of the advertising device A, and a curved surface 1b serving as the opposite side. And the light emitting section 2 is provided on the top of the curved surface 1b. The light emitting section 2 of this embodiment is a plurality (five in the illustrated example) of light emitting diodes 2a arranged at regular intervals on the ridge. By using the light emitting diode 2a, it is possible to emit light with sufficient brightness with a low power over a long period of time.

  Further, the main body 1 includes a connection cord 3 and a connection terminal 4 which will be described later at a lower end portion thereof, and a control circuit for electrically connecting the light emitting unit 2, the connection cord 3 and the connection terminal 4 in an interior not shown. Is housed. The control circuit also controls the operation of the light emitting unit 2.

  Further, the display device includes a pair of main body portions 1 and 1 as described above, and also includes a power cord 5 with an adapter that is connected to one of the main body portions 1 and supplies power to the light emitting unit 2, A first connection cord 6 for transmitting power between the one and a second connection cord 7 for supplying power to the advertising device A are provided. In the illustrated example, the first connection cord 6 is connected to both the body portions 1 and 1, and the second connection cord 7 is connected to one of the body portions 1, but these cords 6 and 7 are respectively connected. It can also be made removable.

  Said display apparatus attaches the flat surface 1a of the main-body part 1 to the side surface of advertisement apparatus A1. Thereby, the display device is in a state in which the light emitting unit 2 is arranged at least in the lateral direction of the advertising device A1. In addition, the attachment means of the main-body part 1 to the advertising apparatus A is not specifically limited, You may provide the structure which can be attached / detached suitably, and may use screws, an adhesive agent, More preferably, a removable means is good.

  As shown in FIG. 2, the display device having the above configuration turns on or blinks the light emitting unit 2 or sequentially blinks each light emitting diode 2 a in a state where the advertising device A <b> 1 is fixed to the commodity display shelf M. Thus, the advertising device A1 can be made more conspicuous.

  Further, the advertising device A1 having the TV screen P as described above has to increase the unit price as compared with a simple POP product that holds a display body such as a plate. Therefore, by adding the display device as an eye catcher, it is possible to contribute to full utilization of the advertising device A1 and further improvement of the advertising function. In other words, the display device is very effective for application to the advertising device A1 having an electronic device such as the TV screen P.

  Furthermore, since the display device has the light emitting unit 2 arranged at least in the lateral direction of the advertising device A1 with the main body 1 attached to the advertising device A1, for example, a large number of product display shelves via the passageway. In the in-store layout that is arranged in parallel, the light emitting section 2 can be easily seen even from the end of the passage, which attracts consumers' interest.

  Further, the display device includes a plurality of main body portions 1, a power cord 5 that connects to any one of the main body portions 1 and supplies power to the light emitting portion 2, and a connection that transmits power between the main body portions 1 and 1. Since the cord 6 is provided and the second connection cord 7 for supplying power to the advertising device A is provided, the power supply system for the display device and the advertising device A1 can be simplified, and each device can be added. It is also easy to deal with.

  The advertising device A1 to which the display device is added becomes more conspicuous by the light emitting unit 2 of the display device, and can further improve the advertising function.

3 and 4 are diagrams illustrating an embodiment of an advertising device including the above display device.
The advertising device A2 shown in FIG. 3 is an integrated display device shown in FIG. In this case, since the control circuit for supplying power to the TV screen P and the light emitting unit 2 can be integrated into the advertising device A2, the power supply system is only the power cord 5. Even in the advertising device A2, the advertising device A2 becomes more conspicuous by the light emitting unit 2 of the display device, and further improvement of the advertising function can be realized.

  The advertising device A3 shown in FIG. 4 is an integrated display device, and the display device includes a light emitting unit 12 formed of a cold cathode tube (small fluorescent lamp). Even in the advertising device A2, the light emitting unit 12 of the display device makes it more bright and conspicuous, and further improvement of the advertising function can be realized.

  Note that the detailed configuration of the display device and the advertising device of the present invention is not limited to the above embodiments, and the details of the configuration can be changed as appropriate without departing from the gist of the present invention. In addition, the display device and the advertising device of each of the above embodiments receive power from the outside, but may include a battery.

  Furthermore, the display device can be applied to devices other than the notification device that requires electric power, and can be used in addition to the notification device including various POP products and product packages.

  Furthermore, it is also effective for the display device to use a polyhedron that diffusely reflects light from the light source in the light emitting section. Here, instead of the light emitting part, it may be possible to diffusely reflect external light with a polyhedron. However, in general, since a lot of products of various forms and colors are displayed on a display shelf of a store, a configuration in which light is emitted by a light source is much more noticeable than a configuration having only a polyhedron. It is very effective as an eye catcher.

It is a perspective view explaining one Embodiment of the display apparatus of this invention. It is a perspective view explaining the state which attached the advertising device shown in FIG. 1 to the display shelf. It is a perspective view explaining one embodiment of an advertising device with a display. It is a perspective view explaining other embodiment of an advertising device with a display.

Explanation of symbols

A1 A2 A3 Advertising device 1 Main unit 2 Light emitting unit 12 Light emitting unit 5 Power cord 6 7 Connection cord

Claims (5)

  A display device added to an advertising device for a product, wherein a light emitting unit using electric power is provided in a main body portion attached to the advertising device.   The display device according to claim 1, wherein the light emitting unit is arranged at least in a lateral direction of the advertising device in a state where the main body is attached to the advertising device.   2. A power cord that includes a plurality of main body portions and that is connected to any one of the main body portions to supply power to the light emitting portion, and a connection cord that transmits power between the main body portions. 2. The display device according to 2.   An advertising device comprising the display device according to claim 1.   An advertising device, wherein the display device according to claim 1 or 2 is integrated.

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