JP2009180840A - Information distribution system, information distribution method, and information distribution program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To effectively distribute advertising information to a user. <P>SOLUTION: An information distribution system includes: a moving terminal 20 having a display 21 for displaying information; an information storage device 13 for storing service information and advertising information used by the user of the moving terminal 20; and an information distribution device for distributing the advertising information to the moving terminal 20. A camera means 22 for photographing the image of the user is added to the display 21, a line of sight detection means 14 for detecting the line of sight of the user with respect to the displayed advertising information, based on the photographed image is connected to the camera means 22 and the information distribution device 13 includes a means for distributing the service information to the moving terminal 20, when the line of sight is detected. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a technique for delivering information to an information terminal, and more particularly, to an information providing technique for grasping that a user of an information terminal has viewed distributed advertisement information and providing service information.

  Currently, there is a service that allows free content information such as video information provided to an information terminal to be viewed when an advertisement displayed on the information terminal is viewed. In this case, it is a precondition that the person who uses the paid content information sees the advertisement information provided prior to the content information for free use.

  However, if advertisement distribution (display) and content distribution (display) are not performed simultaneously on one screen, the advertisement information set by the user viewing the content information corresponding to the content information It was difficult to actually confirm that I saw it.

  In addition, for example, when content information corresponding to advertisement information is distributed after the advertisement information is distributed, whether the user really viewed the previously distributed advertisement information or the advertisement information. It is difficult to confirm whether the person who sees the content and the person who is viewing the content are the same person.

  On the other hand, when advertisement information including a QR code that is identification information of service information is provided to a mobile terminal, and the mobile terminal user desires detailed information (service information) related to this advertisement information In addition, a related technology is disclosed in which a user accesses desired service information and acquires the service information by photographing a QR code provided by a camera built in the mobile terminal (Patent Document 1). .

  In addition, the user who is provided with the advertisement information selects and designates the displayed advertisement information using a switch on the remote control, etc., so that the user can set a credit set in advance corresponding to the advertisement information selected and designated. A related technique of acquiring the above is disclosed (Patent Document 2).

JP 2002-111909 A JP 2005-512167 A

However, in the related information disclosed in Patent Document 1, in order to obtain information (detailed information) desired by the user, the QR code included in the advertisement information must be photographed. There is an inconvenience that it is complicated and troublesome.
Also in the related art disclosed in Patent Document 2, the user must select and specify the provided advertisement information in order to obtain credit.

In addition, when an operation required for using the provided content service is wrong or failed, there is a problem that the content service information desired by the user cannot be used or viewed.
Furthermore, due to the annoyance of the required operation, there may be a disadvantage that the advertisement information provided and the content service corresponding to the advertisement information are avoided.

  Furthermore, even when advertisement information is selected and specified, it is impossible to obtain information that guarantees that the user has actually viewed the selected and specified advertisement information, and the user does not actually see the advertisement information. This may cause inconvenience to the advertisement provider side that it is not.

  Further, the related technology has a disadvantage that it cannot be guaranteed that the person who has seen the advertisement information and the user who has performed the operation on the advertisement information are the same person as the user who receives the service such as the content information and credit. is there.

[Object of invention]
An object of the present invention is to provide an information distribution system, an information distribution method, and an information distribution program that improve the inconvenience of the conventional example and effectively notify the user of advertisement information.

  In order to achieve the above object, an information distribution system according to the present invention includes a mobile terminal having a display for displaying information, an information storage device for storing service information and advertisement information used by a user of the mobile terminal, and An information distribution system having an information distribution apparatus for distributing the advertisement information to the mobile terminal, wherein the display is provided with camera means for photographing the user's video and the display based on the captured video Means for detecting line of sight of the user with respect to the advertisement information displayed, and means for distributing the service information to the mobile terminal when the line of sight is detected. It has a configuration with.

  The information distribution method according to the present invention includes a mobile terminal having a display for displaying information, an information distribution apparatus for distributing preset advertisement information and service information to the mobile terminal, and an advertisement displayed on the display. A line-of-sight detection device that detects a line of sight of a user of the mobile terminal with respect to information, and provides the service information to the user when the line of sight of the user with respect to the advertisement information is detected. An advertisement information distribution step for distributing the advertisement information, an advertisement information display process for displaying the distributed advertisement information, a line-of-sight detection step for detecting the line of sight of the user with respect to the displayed advertisement information, and the line-of-sight A service information distribution step for distributing the service information to the detected user, and a service for displaying the distributed service information; It is characterized in that an information display process.

  Furthermore, an information distribution program according to the present invention includes a mobile terminal having a display for displaying information, an information distribution apparatus for distributing preset advertisement information and service information to the mobile terminal, and an advertisement displayed on the display. An information distribution program for providing the service information to the user when the line of sight of the user with respect to the advertisement information is detected, the line of sight detecting device detecting the line of sight of the user of the mobile terminal with respect to the information The advertisement information distribution function for distributing the advertisement information, the line-of-sight detection function for detecting the user's line of sight with respect to the displayed advertisement information, and the service for distributing the service information to the user with the line of sight detected It is characterized by having a computer execute an information distribution function.

  Since the present invention is configured and functions as described above, according to this, a mobile terminal having a display for displaying information, an information distribution device for distributing preset advertisement information and service information to the mobile terminal, By having a configuration including a line-of-sight detection device that detects the line of sight of the user of the mobile terminal with respect to the advertisement information displayed on the display, the advertisement information can be effectively distributed to the user, and It is possible to provide an information distribution system, an information distribution method, and an information distribution program that can effectively grasp whether a user has viewed distributed advertisement information.

[Embodiment]
Next, the basic configuration content of the embodiment of the present invention will be described.

  As shown in FIG. 1, the information distribution system of the present embodiment has a configuration including a content distribution server 10 and a mobile terminal 20 connected by a communication network such as a network. Here, the mobile terminal 20 For example, a mobile phone having an IP communication function is assumed.

  The mobile terminal 20 includes a display 21 on which information sent from the content distribution server 10 is displayed, a built-in camera 22 that is provided near the display 21 and photographs a user of the mobile terminal 20, a display 21, and a built-in display 21. A control unit 23 that controls the operation of the camera 22 and a video transmission unit 24 that transmits video captured by the built-in camera 22 to the content distribution server 10 via the network are configured.

  The content distribution server 10 includes an advertisement storage unit 11 that stores advertisement information displayed on the information terminal, and a content storage unit 12 that stores content information such as video information set in advance corresponding to the advertisement information. The information distribution unit (information distribution device) 13 connected to the advertisement storage unit 11 and the content storage unit and distributes the advertisement information and the content information to the information terminal via the network, and the video data sent from the mobile terminal 20 The video analysis unit (line-of-sight detection means) 14 for detecting the line of sight of the user of the mobile terminal 20 is provided.

  This will be described in detail below.

The advertisement storage unit 11 has an advertisement storage holding function for storing advertisement information.
Here, as shown in FIG. 2, the advertisement information stored in the advertisement storage unit 11 is image or video information (reflective) that is easily reflected on the eyes of the user who viewed the advertisement information when displayed on the display 21. Information) is set. Here, the image that is easily reflected by the eye indicates, for example, an image and image information in which a round dot blinks or lights.

  Thereby, the video analysis means 14 can easily detect the user's line-of-sight information from the video data sent from the video transmission means 24.

  The content storage unit 12 has a content information storage function for storing content information such as video information, moving images, and application programs. This content information is read by the information distribution unit 13 and distributed to the mobile terminal 20.

The information distribution unit 13 has an advertisement information transmission function that reads advertisement information from the advertisement storage unit 11 and transmits the advertisement information to the mobile terminal 20, and a content information transmission function that reads content information from the content storage unit 12 and transmits the content information to the mobile terminal 20. I have.
In addition, the information distribution unit 13 includes an information distribution stop function for stopping the currently executed advertisement information transmission function and the content information transmission function when receiving the advertisement information or content information distribution stop request from the video analysis unit 14. Yes.

  The video analysis unit 14 displays a gaze information detection function for detecting gaze information indicating a user's gaze information from the video data (camera video) transmitted from the video transmission unit 24, and the detected gaze information is displayed on the display 21. A line-of-sight determination function for determining whether or not the advertisement information is viewed.

The video analysis means 14 also detects the user's line-of-sight information detected across the timing at which the advertising information displayed on the display 21 is switched to the content information, and detects that the user's line-of-sight information is not moving in the sent video data. It has an information detection function.
As a result, when it is confirmed that the detected line-of-sight information is not moving when the display information is switched, the user who is viewing the advertisement information and the person who is viewing the content information are regarded as the same person. Can do.
In this case, the information distribution unit 13 continues to distribute the content information. Note that the content information does not have to include an image that is easily reflected by the eyes (reflected image).

Furthermore, the video analysis unit 14 can easily determine the switching between the advertisement and the content by removing the reflected video from the video captured by the built-in camera 22.
Also, the video analysis means 14, based on the video data, sends an advertisement distribution requesting the information distribution unit 13 to stop the distribution of the advertisement information when it is determined that the user is not looking at the displayed advertisement information. A stop request function is provided.

Here, when the user looks at the content information, the video analysis unit 14 issues a content information distribution stop request if the line-of-sight information is detected and the line-of-sight is not directed to the displayed content information. Absent.
In addition, when the user looks at the content information and the line-of-sight information is not detected for a preset time, the video analysis unit 14 may have changed the content information user. A stop request is made (content information stop request function).

  Furthermore, the video analysis unit 14 determines that the user of the mobile terminal 20 has been switched from the video data acquired during the distribution of the content information even when the line-of-sight information is detected discontinuously, and the video distribution unit 13 Instruct to stop distribution of advertisement information and content information.

The display 21 displays advertisement information and content information by the control means 23 under the information display control by the control means 23.
The display 21 may be configured with a built-in camera 22 that captures the user's line-of-sight information as part of the display 21.

The built-in camera 22 has a user photographing function for photographing the user of the mobile terminal 20 from the display 21 side. Thereby, the built-in camera 22 can photograph the user's line of sight looking at the display 21 from a direction close to the front of the user, and can capture the direction and change of the user's line of sight in detail.
The built-in camera 22 may be provided inside the display 21.

The built-in camera 22 continues to shoot even when the display content of the display 21 is switched from the advertisement information to the content information.
At this time, the video analysis unit 14 checks the service user's line of sight and confirms whether or not the user's line of sight is directed to the display across the timing of switching from the distribution of the advertisement information to the distribution of the content information. .
Here, when the user's line of sight is directed to the advertisement information and the line of sight directed to the content information is detected at a fixed position within a preset range, the video analysis means 14 It is determined that the person watching the information and the person watching the content information are the same person.

The control unit 23 includes an output display information control function for controlling the information display operation on the display 21 and a photographing operation control function for controlling the photographing operation of the built-in camera 22.
The control means 23 also has an information receiving function for receiving advertisement information and content information sent from the content distribution server 10 and an information output execution function for outputting and displaying the sent advertisement information and content information on the display 21. ing.
Further, the control means 23 has a built-in camera activation function that activates the built-in camera 22 and starts photographing when advertisement information is received.

  The video transmission means 24 has a video information transmission function for acquiring the video shot by the built-in camera 22 and transmitting the video to the video analysis unit 14.

[Description of Operation of First Embodiment]
Next, the overall operation of this embodiment will be described with reference to FIG.
First, the advertisement information set in advance is stored in the content distribution server 10.
Here, a case is considered in which this advertisement information is displayed on a display and the advertisement information is reflected in the eyes of the user who has seen it. At this time, this advertising information includes video information that makes it easy to determine that it has been reflected in the eyes so that it can be easily determined that the advertising information has been reflected (reflected) in the user's eyes. And
Here, video information blinking red is included in the lower left part of the advertisement information.

Here, the content distribution server 10 distributes preset advertisement information to the mobile terminal 20 ((1): advertisement information distribution step), and the mobile terminal 20 receives and displays the distributed advertisement information (( 2): Advertising information display process). Shooting data shot by the built-in camera 22 is transmitted to the content distribution server (3).
Next, the line of sight of the user of the mobile terminal 20 with respect to the advertisement information displayed based on the shooting data is detected ((4): line of sight detection step). Next, service information for the user whose line of sight is detected is distributed toward the mobile terminal 20 ((5): service information distribution step), and the mobile terminal 20 receives and displays the distributed service information ((6 ): Service information display process).
In addition, if the user's line of sight is detected before and after switching from the advertisement information display to the content information display, and the position of the detected line of sight does not change within a certain range, the user and the content information that has been viewing the advertisement information are viewed. The user is regarded as the same person, and the distribution of the content information is continued (7).

  Here, with respect to the advertisement information distribution step, the line-of-sight detection step, and the service information distribution step, the execution contents may be programmed and executed by a computer.

  Next, the operation of the information distribution system of the above embodiment will be described based on the sequence chart of FIG.

  First, the content distribution server 10 distributes advertisement information to the mobile terminal 20 prior to distributing content information (step S101). The mobile terminal 20 displays the distributed advertisement information (step S102), and activates the built-in camera to start photographing the user (step S103).

Here, it is assumed that the advertisement information displayed on the display 21 of the mobile terminal 20 includes display data that is easily reflected by the user's eyes, such as blinking.
Therefore, the video analysis unit 14 detects display data reflected on the user's eyes (hereinafter referred to as “reflection data”) as the user's line of sight. Thereby, a user's eyes | visual_axis can be easily detected by the content delivery server 10 side.

  Next, video data captured by the built-in camera (hereinafter referred to as “camera video”) is transmitted to the content distribution server 10 by the video transmission means 24 (step S104).

  Next, the video analysis unit 14 of the content distribution server 10 detects the user's line of sight from the received camera video (step S105), and whether the detected line-of-sight information is directed to the display (video display unit) 21 of the mobile terminal 20 or not. It is determined whether or not (step S106).

  Here, when the reflection data is not detected by the video analysis unit 14, that is, when the user's line of sight cannot be confirmed, the video analysis unit 14 determines that the user's line of sight is not facing the display (step S106: NO), The information distribution unit 13 notifies that the distribution of the advertisement information is stopped (step S107).

  Next, the control means 23 of the mobile terminal 20 receives the notification of the advertisement distribution stop (step S108) and stops the line-of-sight detection photographing of the built-in camera 22 (step S109).

  On the other hand, when the reflection data is detected by the video analysis unit 14, that is, when it is determined that the user's line of sight is facing the display 21, the line-of-sight detection photographing and the line-of-sight detection are continuously executed (step S106). : YES), the camera image is continuously sent to the image analysis unit 14.

  Here, when the delivery of the preset advertisement information is completed, the information delivery unit 13 starts delivery of the content information (step S110), and the control means 23 receives the content information and displays on the display 21. The content is switched from the advertisement information to the content information (step S111).

  Here, the built-in camera 22 continues to shoot the user from step S3, and even when the display content of the mobile terminal 20 is switched from the advertisement information to the content information, the line-of-sight detection shooting and the video analysis unit 14 are performed. Is continuously transmitted (S111 to S112).

  Further, the video analysis unit 14 detects the user's line-of-sight information from the shooting data transmitted from the mobile terminal 20 (step S113), and determines whether the line-of-sight information is continuously detected on the display 21. Is continuously executed (step S114).

  Here, while the content information is displayed on the mobile terminal 20, the content distribution server 10 does not change the content even if the user's line of sight is not facing the display unless the user whose line-of-sight information is detected is switched. The setting may be such that the distribution of information is not stopped.

Further, as shown in FIG. 2, the display data is not displayed on the information (content information) displayed on the display 21 when the display content is switched from the advertisement information to the content information.
Therefore, the video analysis unit 14 can easily detect the display switching timing from the advertisement information to the content information.

Here, the content information is continuously displayed on the display 21. Further, steps S112 to S114 are continuously executed even during the display of the content information.
Here, when the continuous line-of-sight information is not detected by the video analysis unit 14 or when the preset time line-of-sight information is not detected, the information distribution unit 13 stops the distribution of the content information. (Step S115).
Next, when the content distribution is completed (step S118), the display of the content information on the mobile terminal 20 is terminated (step S119), and the user's photographing with the built-in camera 22 is also terminated (step S120).

As described above, in this embodiment, since the user is viewing the advertisement information displayed on the mobile terminal 20 by confirming the user's line of sight from the video captured by the user, the advertisement information is distributed. On the side, it is possible to obtain information as to whether or not the user is actually looking at the displayed advertisement information.
Also, based on the detected line-of-sight information, when the display content is switched from the advertisement information to the content information, it is confirmed that the user who is viewing the advertisement information and the user who is viewing the content information are the same person Can do.
Accordingly, the content information can be used (viewed) by continuing to watch the mobile terminal screen until the advertisement information and the content information are subsequently distributed and displayed. For this reason, the user can activate the content information by viewing the advertisement, and the user can use the content information without performing an operation such as inputting a character string or inputting a selection when the content information is activated.

  For this reason, the content distribution service that the advertisement information providing side intends to effectively browse the advertisement information by the user and that is originally paid content but can be used free of charge on condition that the advertisement is viewed Therefore, it is possible to operate the service suitable for the service provider's intention.

In the present embodiment, the video analysis unit 14 is set as a component of the content distribution server 10, but may be set as a component of the mobile terminal 20.
In this case, since the captured video data is transmitted to the video analysis unit 14 without going through the network, the user's line of sight can be detected more quickly.

  Further, it is possible to set on the mobile terminal 20 side whether to display the advertisement information or the content information on the display 21 based on the user's line-of-sight detection result.

  Furthermore, in the above-described embodiment, the advertisement storage unit 11 and the content storage unit 12 are provided in the content distribution server 10, but they may be stored on different machines on the network, respectively.

  The present invention is applicable to a service for providing content information to an information terminal free of charge and a content update service on condition that an advertisement is displayed and viewed on the information terminal side.

It is a schematic block diagram which shows one Embodiment of the information delivery system by this invention. It is explanatory drawing which shows the whole operation | movement in the information delivery system disclosed in FIG. It is the sequence chart which showed the whole operation | movement process step in the information delivery system disclosed in FIG.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Content delivery server 11 Advertisement memory | storage part 12 Content memory | storage part 13 Information delivery part 14 Image | video analysis part 20 Mobile terminal 21 Display 22 Built-in camera 23 Control means 24 Image | video transmission means

Claims (8)

A mobile terminal having a display for displaying information, an information storage device that stores service information and advertisement information used by a user of the mobile terminal, and an information distribution device that distributes the advertisement information to the mobile terminal An information distribution system,
Camera means for photographing the user's video is provided on the display, and line-of-sight detection means for detecting the user's line of sight with respect to the displayed advertisement information based on the photographed video is connected to the camera means. The information distribution system further comprises means for distributing the service information to the mobile terminal when the line of sight is detected. In the information delivery system according to claim 1,
When the advertisement information is displayed on the display, the advertisement information is displayed by blinking or lighting. In the information delivery system according to claim 1,
When the line-of-sight information indicating the line of sight of the user directed to the advertisement information and the content information displayed on the display is not detected for a predetermined time, the information distribution apparatus distributes the advertisement information and the content information An information distribution system provided with an information distribution stop function for stopping In the information delivery system according to claim 3,
When the display content on the display is switched from the advertisement information to the service information, the information distribution device is configured such that the line-of-sight information for the advertisement information and the line-of-sight information for the service information are constant within a preset range. An information distribution system comprising a service information continuous distribution function for continuously distributing the service information. In the information delivery system according to claim 3,
An information display control for determining whether or not the line-of-sight detection means displays the distributed advertisement information and content information on the display based on the detected line-of-sight information. An information distribution system characterized by having a function. In the information delivery system according to claim 3,
The line-of-sight detection unit is provided in the information distribution apparatus, and the line-of-sight detection unit includes an information distribution control function for controlling whether the information distribution apparatus distributes the information based on a detection result of the line-of-sight information. An information distribution system characterized by that. A mobile terminal having a display for information display, an information distribution device for distributing preset advertisement information and service information to the mobile terminal, and a user's line of sight of the mobile terminal with respect to the advertisement information displayed on the display An information distribution method for providing the service information to the user when the user's line of sight with respect to the advertisement information is detected.
An advertisement information distribution step for distributing the advertisement information, an advertisement information display process for displaying the distributed advertisement information, a line-of-sight detection step for detecting the line of sight of the user with respect to the displayed advertisement information, and the line-of-sight An information distribution method comprising: a service information distribution step for distributing the service information to a detected user; and a service information display process for displaying the distributed service information. A mobile terminal having a display for information display, an information distribution device for distributing preset advertisement information and service information to the mobile terminal, and a user's line of sight of the mobile terminal with respect to the advertisement information displayed on the display An information distribution program for providing the service information to the user when the user's line of sight with respect to the advertisement information is detected.
An advertisement information distribution function for distributing the advertisement information, a line-of-sight detection function for detecting the line of sight of the user with respect to the displayed advertisement information, and a service information distribution for distributing the service information to the user with the line of sight detected An information distribution program for causing a computer to execute a function.

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