JP2009178437A - Display device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a display device which increases space for information display, facilitates opening/closing operations, eliminates the risk that it is damaged or the like when a lid is closed and it is unnecessarily largely turned when the lid is open, and makes it easy to see cosmetics or the like at the back without the need of a wide space at the upper part. <P>SOLUTION: The display device includes a support plate part 2 freely detachably fixed to the front end part of the cosmetic mounting plate 31 of a display tray 6 and a display plate part 3 extended in a downward inclination shape from the upper end part of the support plate part 2 to the front side. The lower end part of a display cover 4 is connected to the lower end part of the display plate part 3 so as to be freely turned in the cross direction, and switching is made possible between a closed lid state wherein the display cover 4 is inclined to the back and supported by the display plate part 3 and an open lid state wherein the display cover 4 is turned to the front from the lid closed state. In the lid closed state, the POP advertisement of the surface of the display cover 4 is exposed to the outside. In the open lid state, both of the POP advertisement on the back surface of the display cover 4 and the POP advertisement of the front surface of the display plate part 3 are exposed to the outside. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a display tool provided on a display tray, a display shelf or the like for displaying various products such as cosmetics, foods, and medicines.

  Conventionally, cosmetics stores, etc. have a cosmetic display stand that displays cosmetics in large quantities like daily necessities so that customers can freely select cosmetics at the store etc. without consulting the store clerk. The number of such stores has increased. As such a cosmetic display stand that can display a large amount of cosmetics, a cosmetic display shelf as shown in FIG. 16 has been proposed. This cosmetic display shelf is composed of a base 51 and a display panel 52 erected on the base 51, and a support shelf 53 arranged in parallel on the front surface of the display panel 52 in multiple stages. A cosmetic display tray 54 as shown in FIG. 17 is supported.

  The cosmetic display tray 54 includes, for example, a main body tray 55 and a tester holder 57 that is supported by a guide plate 56 at the front end of the main body tray 55 so as to be slidable left and right. In the tester holder 57, the mounting groove 57b of the mounting portion 57a is loosely fitted to the guide plate 56, and the slide plate 57c at the lower end of the mounting portion 57a is brought into contact with the support plate portion 55a provided at the lower end of the main body tray 55. And is slidable. Various cosmetics 58 (see FIG. 16) such as basic cosmetics and makeup cosmetics are displayed on the main body tray 55. The tester holder 57 includes a tester housing 60 for housing the tester cosmetic 59 (see FIG. 16) of the cosmetic 58, and a barcode display plate 61 extending in an inclined manner from the upper end of the front wall of the tester housing 60. And a price display plate 62 connected to the upper end of the bar code display plate 61 by a rotary shaft 61a.

In such a tester holder 57, the upper surface 61b of the bar code display plate 61 is normally covered with the price display plate 62 so that the POP advertisement or the like displayed on the upper surface 62a of the price display plate 62 can be seen by the customer. . In addition, in order to collect and store product sales information at the time of inventory, etc., a store clerk or the like rotates the price display plate 62 upward to open it and displays it on the upper surface 61b of the barcode display plate 61. The bar code (not shown) is exposed to the outside so that it can be read by a bar code reader or the like (not shown) (see, for example, Patent Document 1).
JP 2001-299523 A

  However, in the cosmetic display shelf, information such as a POP advertisement is displayed only on the upper surface 62a of the price display plate 62, so that there is little information display space and a large amount of information cannot be displayed. In addition, since the price display plate 62 is rotated upward during use, a large space is required above both the plates 61 and 62, and the price display plate 62 that is rotated is disposed behind the price display plate 62. The cosmetic 58, the tester cosmetic 59, and the like become difficult to see. Further, when closing the price display plate 62 after use, a person who performs the lid closing operation hides the price display plate 62 so that the lower surface of the price display plate 62 contacts the upper surface 61b of the barcode display plate 61. Since the moment of contact cannot be seen well and the closing operation cannot be performed quickly, the closing operation is difficult, and if the closing operation is performed with a strong force, the price display plate 62 hits the upper surface 61b of the bar code display plate 61 with a large force. The plates 61 and 62 may be damaged. In addition, since the price display plate 62 in the closed state faces downward, the opening angle of the price display plate 62 is difficult for the person who performs this operation to open the cover. As the operation has to be performed, the lid opening operation is difficult, and the price display plate 62 is unnecessarily swung upwardly and may be applied to other surrounding objects. In addition, when used, the price display plate 62 rotated upward cannot be held in a desired posture such as a horizontal posture, and information on the upper surface 62a of the price display plate 62 is difficult to see.

  The present invention has been made in view of such circumstances, and a space for displaying information is increased. Further, a wide space is not required in the upper part, the cosmetics on the back are easy to see, and the opening / closing operation is easy. In addition, it is an object of the present invention to provide a display device that can be placed flat without being damaged when the cover is closed or being unnecessarily rotated when the cover is opened.

  In order to achieve the above object, the display device of the present invention is a display device fixed to the front end portion of the product display base plate portion, and is detachably fixed to the front end portion of the product display base plate portion. It is equipped with a fixed stand and a display plate that extends downward from the upper end of the fixed stand toward the near side, and information about the product can be displayed on both front and back surfaces A closed lid state in which the lower end portion of the lid portion is connected to the lower end portion of the display plate portion so as to be rotatable in the front-rear direction, and the lid portion is tilted backward and supported by the display plate portion; It is possible to switch from the closed state to an open state in which the lid portion is rotated forward. In the closed state, product information displayed on the surface of the display plate portion is hidden by the lid portion. In addition, the product information displayed on the surface of the lid is exposed to the outside, and in the opened state, the lid Both products are displayed on the back side information and the product information of the surface of the panel portion takes a configuration that is exposed to the outside.

  That is, in the display device of the present invention, when the lid portion is in the closed state, not only the customer can see the product information displayed on the surface of the lid portion, but also the lid portion is opened to the front. By opening the lid, it becomes possible to see both the product information displayed on the back surface of the lid and the product information displayed on the surface of the display plate, and the information display space for the product is increased. More information (about three times as compared with the conventional example), information on many products can be displayed. In addition, since the lid portion is opened by rotating downward during use, a large space is not required above the lid portion, and the product display base plate portion is displayed even after rotation. You can see the finished product well. Further, since the lid portion is tilted rearward and supported by the display plate portion to hold the closed state, a lock means for holding the lid portion on the display plate portion in a non-rotatable manner is provided. There is no need to provide it, and the lid portion can be easily opened and closed, and can be easily switched between the open state and the closed state. In addition, since the lid portion in the closed state faces upward, a person who performs the lid opening operation at the time of the lid opening operation can easily understand the opening angle of the lid portion and can easily perform the lid opening operation. In addition, there is no risk of unnecessarily pivoting the lid portion upward and hitting other objects around it. Further, since the lower end portion of the lid portion is connected to the lower end portion of the display plate portion so as to be rotatable in the front-rear direction, the lid portion is displayed on the display plate for the person who performs this operation during the lid opening operation. The moment of contact with the upper surface of the display portion is clearly visible, the closing operation can be performed quickly while finely adjusting the force for the closing operation, and the closing operation is easy. There is no possibility of damaging the lid or the display plate by applying a large force to the cover. In addition, when the lid is opened, the lid is rotated forward, so that it can be placed flat in the vicinity of the product display base plate, etc. In this flat state, the product displayed on the back surface of the lid is displayed. Easy to read information.

  In the present invention, the “product display base plate portion” means not only the placement plate portion of the display tray for placing and displaying the product, but also the display tray and the display shelf for displaying the product. This also includes the shelf board part. Further, “product information” refers to information on various products such as product names, sales prices, advertising phrases, catchphrases, and the like. In addition, “the lid that can display information about the product on both the front and back sides of itself” means not only the lid on which the product information is directly displayed on the front and back sides of the product itself, but also transparent or semi-solid. Product information on both the front and back sides of the lid by fixing the advertising sheet with product information displayed on both the front and back sides of the lid before use. Means to include a lid or the like that is displayed. “Product information displayed on the surface of the display board” means not only product information displayed by printing directly on the surface of the display board, but also product information before use. Even if it is not displayed on the surface of the display part, by fixing the above advertisement sheet on the surface of the transparent display panel part, the information on the products that are displayed on the surface of the display panel part at the time of use can be displayed. It also includes the meaning. The same applies to “information on products displayed on the front surface of the lid” and “information on products displayed on the back surface of the lid”.

  Moreover, in this invention, when the inclination angle with respect to the base plate part for goods display of the said display board part is set within the range of 20-70 degrees, fingers etc. of a customer etc. are a cover part or a display board part. Even if it is touched by mistake, the lid does not rotate forward and the lid is not opened, and the lid or display plate can be used for customers who see the product displayed on the product display base plate from above. The product information displayed in the section is easy to see. In addition, when the lid portion in the open state is returned to the closed state, the lid portion can be smoothly rotated and stably stored on the display plate portion.

  Further, in the present invention, when the lid portion in the open state can be placed in a substantially horizontal position in the vicinity of the commodity display base plate portion, the vicinity of the commodity display base plate portion The lid portion is placed in a substantially horizontal posture, and the information on the product displayed on the back surface of the lid portion is easy to see.

  Further, in the present invention, when the display plate portion is formed transparently and a plurality of ridges are formed on the back surface thereof at a predetermined interval, the plurality of ridges cause a finger of a customer or the like. It is difficult for dirt such as fingerprints to adhere to the back surface of the display plate portion, and a clean state can be maintained for a long time.

  Next, the best mode for carrying out the present invention will be described. However, the present invention is not limited to this embodiment.

  1 to 4 show an embodiment of a display tool of the present invention. In this embodiment, the display device 1 has its support plate portion (in the groove 35 at the front end portion of the display tray 6 placed on the shelf plate 5a of the conventionally known display shelf 5 (see FIG. 4) ( The fixing upright plate portion 2 is detachably fitted and fixed to the display tray 6. More specifically, the display device 1 includes the support plate portion 2 and a display plate portion 3 that is integrally extended in a downwardly inclined manner from the upper end portion of the support plate portion 2 toward the front side. It consists of a synthetic resin that is transparent or translucent. A hinge connecting portion 17 is provided at the lower end of the display plate portion 3 so that the display cover 4 serving as a lid portion can be rotated back and forth (left and right direction in the drawing) with respect to the display plate portion 3. Yes. FIG. 4 shows a state in which the display cover 4 is rotated rearward. The display cover 4 is also made of a transparent or translucent synthetic resin. The display cover 4 is formed with a knob 4a for rotating the display cover 4 forward.

  The support plate portion 2 will be described in detail. As shown in FIG. 5 with the display cover 4 removed, the lower portion of the support plate portion 2 is detachably inserted into the groove 35 of the display tray 6. It is formed in the part 2a. In addition, an inclined portion 2b that extends further upward from the upper end of the vertical portion 2a extends slightly forward toward the front (left side in the figure), and the back of the boundary between the inclined portion 2b and the vertical portion 2a. In addition, a single protrusion 2c is provided substantially horizontally. The ridges 2c are provided on the front end of the cosmetic product placing plate (product display base plate portion) 31 of the display tray 6 with the vertical portion 2a inserted into the groove 35 of the display tray 6. Positioned on the upper surface of the front plate 34 (see FIG. 4), the support plate 2 is kept stable.

  The display board part 3 will be described in detail. The display board part 3 is for attaching an advertisement sheet 15 or the like (not shown) and has a horizontally long plate shape. From the upper end part of the part 2, it is extended in the downward slope shape toward the front side. In this embodiment, the inclination angle θ (see FIG. 4) of the display plate portion 3 with respect to the cosmetic product placement plate 31 of the display tray 6 is set to about 45 °. As shown in FIG. 1, the display plate portion 3 includes an inclined plate portion 11 made of a substantially rectangular flat plate, and a U-shaped frame erected from the left and right side edges and the rear side edge of the inclined plate portion 11. The board part 12 is provided, and it can hold | maintain the attachment state of the advertisement sheet | seat 15 grade | etc.,. The frame plate portion 12 includes left and right side frame plate portions 13 erected from the left and right side edges of the inclined plate portion 11, and a rear frame plate portion 14 erected from the rear side edge of the inclined plate portion 11. It is made up of.

  Further, the display plate portion 3 is provided with press plates 16 that hold the four corners of the advertisement sheet 15 and the like between the display plate portion 3 and the surface of the display plate portion 3 (see FIGS. 1 and 10). .

  A large number of protrusions 11a extending in the width direction are formed at predetermined intervals in the longitudinal direction on the back surface of the horizontally long display plate portion 3, and fingerprints or the like of human fingers are attached and viewed from the front (see FIG. When viewed from the direction of the arrow A of 5), it is not seen through the display plate portion 3. FIG. 6 shows the ridge 11a that can be seen through when the display plate portion 3 is viewed from the direction of the arrow A in FIG.

  The display cover 4 (see FIG. 1) that acts as a lid for the display plate portion 3 will be described in detail. The display cover 4 has a horizontally long plate shape, and is a cross-sectional view in the width direction shown in FIG. As described above, the cross section is curved in an arch shape, and a frame plate portion 21 is formed on the back surface thereof to surround the periphery. The display cover 4 is used to attach an advertisement sheet or the like to the front and back surfaces thereof, and in particular, the four corners of the advertisement sheet 22 and the like are sandwiched between the display cover 4 and the back surface of the display cover 4. A holding plate 23 (see FIG. 7) that is freely held is provided. The display cover 4 has an engagement protrusion 24a of the pin coupling portion 24 formed so as to have elasticity in the left-right direction in FIG. As shown in FIG. 8, when fitted into the engagement round hole 17a of the hinge connecting portion 17 of the display plate portion 3, the display plate portion 3 is rotatable in the front-rear direction (left-right direction in FIG. 8). Yes.

  Next, the operation of the display tool 1 will be described. As shown in FIG. 9, the display tool 1 is detachably fitted to a groove 35 formed in the front end portion of the display tray 6, and the display tool 1 is attached and fixed to the display tray 6. . The display tray 6 includes a flat cosmetic product mounting plate 31 on which cosmetics (not shown) are placed and displayed, and left and right side plates 32 and a rear side plate 33 erected on the left and right side edges and the rear side edge thereof. And a front plate 34 standing on the front end of the cosmetic product mounting plate 31, and a groove 35 is formed in the front plate 34. In the state of being attached and fixed to the display tray 6, as shown in FIG. 1, the display device has a closed state in which the display cover 4 is tilted rearward and supported by the display plate portion 3, and the closed state thereof. As shown in FIG. 10, the display cover 4 can be switched to an open state in which the display cover 4 is rotated to the front side. In this open state, the stopper 4b (see FIG. 11) of the display cover 4 is in contact with the front end of the display plate 3, thereby preventing further rotation of the display cover 4 to the rear. Has been.

  More specifically, in a closed state where the display cover 4 is tilted rearward (see FIG. 1), a customer or the like can see the POP advertisement displayed on the surface 4c of the display cover 4. In addition, since the vertical width of the display cover 4 is shorter than the vertical width of the display plate portion 3, a part (upper end portion) of the POP advertisement displayed on the surface 3 a of the display plate portion 3 can be seen and It is possible to associate that there is a POP advertisement that is hidden behind the display cover 4 and cannot be seen. 10 and 11, when the display cover 4 is rotated to the front side to open the cover, the POP advertisement displayed on the back surface 4d of the display cover 4 and the display plate portion 3 are displayed. The customer or the like can see all of the POP advertisements displayed on the front surface 3a.

  As described above, in this embodiment, not only the customer etc. can see the POP advertisement displayed on the surface 4c of the display cover 4 in the closed state, but also from the closed state to the open state, A POP advertisement or the like displayed on the back surface 4d of the display cover 4 can be viewed, and a POP advertisement or the like displayed on the front surface 3a of the display board unit 3 can be viewed. That is, the display space for POP advertisements and the like increases at a stroke. In addition, in the closed state, the display cover 4 is simply tilted rearward and supported on the display plate part 3, so that the display cover 4 can be easily opened and closed for customers and the like, and the open cover state is simple. It is possible to view POP advertisements and the like freely by switching to the closed state. Further, the display cover 4 and the display plate portion 3 are connected to each other at their lower end portions so as to be rotatable in the front-rear direction, and the display cover 4 is overlapped and supported by the display plate portion 3 inclined downward by a predetermined angle. Therefore, the closing operation of the display cover 4 can be performed with one touch and can be stably returned to the closed state, and the closed state can be maintained without particularly providing a lock mechanism. That is, when the display cover 4 is supported by the display plate portion 3 in the closed state, the lock function is exhibited. Further, the display cover 4 is opened and closed by moving the display cover 4 downward about the hinge connecting portion 17 at the lower end of the display plate portion 3 provided in a downwardly inclined manner. A large space for is unnecessary. Further, the displayed cosmetics are not hidden by the display cover 4 during the opening / closing operation.

  In addition, the example which mounted the said display tray 6 in the display shelf 5 with the big shelf board 5a is shown in FIG. In this example, since the display cover 4 in the opened state is substantially horizontal, when the customer looks down like the arrow B, it becomes easy to see the POP advertisement or the like displayed on the back surface 4d of the display cover 4. When viewing a POP advertisement or the like on the surface 4 c of the display cover 4, the customer can easily view it by placing the display cover 4 in an upright state.

  FIG. 13 shows another embodiment of the display device of the present invention. In this embodiment, the support plate portion 2 in the display device of the above-described embodiment is formed in the groove 42 formed in the support plate 41 at the front end portion of the shelf plate (product display base plate portion) 5a of the display shelf 5. The vertical portion 2a at the lower end of the detachable is fixed detachably. Other parts are the same as those in the above embodiment, and the same reference numerals are given to the same parts. The above embodiment also has the same operations and effects as the above embodiment.

  FIG. 14 shows still another embodiment of the display tool of the present invention. In this embodiment, the support plate portion 2 of the display device of the previous embodiment is formed integrally with the front end portion of the cosmetic product placement plate 31 of the display tray 6. The other parts are the same as those of the previous embodiment shown in FIGS. 1 to 11, and the same reference numerals are given to the same parts. Also in this embodiment, the same operation and effect as the embodiment shown in FIGS.

  FIG. 15 shows still another embodiment of the display tool of the present invention. In this embodiment, the support plate portion 2 of the display device of the previous embodiment is formed integrally with the front end portion of the shelf plate 5 a of the display shelf 5. The other parts are the same as those of the previous embodiment shown in FIGS. 1 to 11, and the same reference numerals are given to the same parts. Also in this embodiment, the same operation and effect as the embodiment shown in FIGS.

  In each of the above embodiments, the advertisement sheets 15 and 22 are attached to the press plate 16 provided on the front surface of the display plate portion 3 and the press plate 23 provided on the back surface of the display cover 4 (see FIG. 10). However, the present invention is not limited to this, and it is not limited to this, and it may be bonded with double-sided tape or the like, or may be printed directly on both the front and back sides or one side of the display plate part 3 and display cover 4. Good.

  In each of the above embodiments, instead of using the advertising sheets 15 and 22, an advertising means such as a booklet in a pamphlet format or a calendar format in which a POP advertisement is displayed on each page and a POP advertisement is displayed on each page is used. You may make it attach a means to the back surface side of the display cover 4, and the surface side of the display board part 3 in the state which can each open a some page. In this case, the customer can see the POP advertisement displayed on each page by opening the display cover 4 and opening a plurality of pages of the advertising means. In addition, an index may be attached to each of the pages, and the contents of the POP advertisement may be recognized for each item by using each of the indexes.

  Moreover, in each said embodiment, although the inclination angle (theta) with respect to the cosmetics mounting board 31 of the said display tray 6 or the shelf 5a of the display shelf 5 of the said display board part 3 is set to about 45 degrees, Is set within a range of 20 to 70 °, and more preferably within a range of 30 to 60 °.

  Moreover, in each said embodiment, although many protrusions 11c are formed as a protrusion in the back surface of the inclination board part 11 of the said display board part 3, the said back surface may be formed in the satin. The image of the cosmetics to be displayed (the shape of the cosmetics, etc.) may be displayed on the back surface of the inclined plate part 11 by such protrusions (the protrusions 11c and the satin).

It is a perspective view which shows one Embodiment of the display tool of this invention. It is a side view of the said display tool. It is a rear view of the said display tool. It is explanatory drawing which shows the use condition of the said display tool. It is sectional drawing which shows the principal part of the said display tool. It is a front view which shows the principal part of the said display tool. It is sectional drawing of a display cover. It is decomposition | disassembly explanatory drawing of the said display tool. It is explanatory drawing which shows the state which has attached the said display tool to the display tray. It is a perspective view which shows the open state of the said display cover. It is explanatory drawing which shows the use condition of the said display tool. It is explanatory drawing which shows the state which mounted the said display cover on the display shelf. It is explanatory drawing which shows other embodiment of the display tool of this invention. It is explanatory drawing which shows other embodiment of the display tool of this invention. It is explanatory drawing which shows other embodiment of the display tool of this invention. It is a perspective view which shows the cosmetics display stand of a prior art example. It is explanatory drawing of the tray for cosmetics display of a prior art example.

Explanation of symbols

2 Supporting plate portion 3 Display plate portion 4 Display cover 6 Display tray 31 Cosmetic placing plate

Claims (4)

  A display fixture fixed to the front end portion of the product display base plate portion, the fixing stand plate portion detachably fixed to the front end portion of the product display base plate portion, and the upper end of the fixing stand plate portion And a display plate portion extending in a downwardly inclined manner from the front portion toward the front side, and the lower end portion of the lid portion capable of displaying information on the product on both front and back surfaces of the display plate portion is the lower end portion of the display plate portion. And a lid in which the lid is tilted rearward and supported by the display plate, and the lid is pivoted forward from the closed state. In the closed state, the product information displayed on the surface of the display plate is hidden by the lid and the product displayed on the surface of the lid. Information is exposed to the outside, and in the opened state, the product information displayed on the back surface of the lid and the display plate Display device, characterized in that both the information items from the surface are exposed to the outside.   The display tool according to claim 1, wherein an inclination angle of the display plate portion with respect to the commodity display base plate portion is set in a range of 20 to 70 °.   The display tool according to claim 1 or 2, wherein the lid portion in the opened state can be placed in a substantially horizontal position in the vicinity of the product display base plate portion.   The display according to any one of claims 1 to 3, wherein the display plate portion is formed transparently, and a plurality of protrusions are formed on the back surface thereof at predetermined intervals.

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