JP2009069313A - Method, system, and device for display management of advertisement data, and ic card - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system which manages advertisement data displayed on a display medium like electronic paper, in accordance with an advertisement price. <P>SOLUTION: When advertisement data is stored in a card 10 with an advertisement display device, an initial value of a counter value for use in display management of advertisement data is stored there together with the advertisement data. The advertisement data is displayed on electronic paper 110, and the counter value stored in the card 10 with the advertisement display date is decremented each time the card 10 with the advertisement display device is used by a terminal device 20, and the card 10 with the advertisement display device informs the terminal device 20 of the counter value in response to decrement of the counter value. When the counter value is "0", the terminal device 20 transmits new advertisement data to the card 10 with the advertisement display device to update advertisement data displayed on the electronic paper 110. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a technique for managing advertisement data displayed on a device represented by an IC card provided with a data display medium.

  As a technique for displaying arbitrary data on the surface of the card medium, a thermal rewrite material is provided on the card surface as a display medium, and the arbitrary data is printed on the rewrite material on the card surface by a thermal head provided in the terminal device. The scheme has been commonly used.

  However, as IC cards are widely used for transportation and financial purposes, the display medium provided on the surface of the IC card is a display medium (liquid crystal display or electronic display) that displays data transmitted from a computer from a heat-sensitive rewrite material. The number of cases where paper is used is increasing.

  For example, in Patent Document 1, an IC module having a display device (for example, a ferroelectric polymer liquid crystal) on a card surface and having a function of displaying information corresponding to data recorded in a memory of the card on the display device is mounted. An IC card is disclosed.

  Furthermore, Patent Document 2 discloses a card that can easily change the design of the card surface (for example, a photograph of the face of the owner) by mounting electronic paper as a display medium on the card surface, and a card system that performs the change. It is disclosed.

By using the card disclosed in Patent Document 1 or Patent Document 2, various data can be displayed on the surface of the card. For example, a display medium such as an IC card disclosed in Patent Document 3 can be displayed. It is possible to easily assume that a card having a card is used as an advertising tool.
Japanese Patent Application Laid-Open No. 11-120212 JP 2004-30406 A JP 2003-208579 A

  In the invention disclosed in Patent Document 3, the first advertisement data is printed on the card surface of the IC card and cannot be changed. However, when a card having a display medium is used as an advertisement tool, the display medium The advertisement data displayed on can be changed. Therefore, it is desirable that the advertisement data displayed on the display medium is changed according to the advertisement price, such as a street corner poster, but the advertisement data displayed on the display medium such as electronic paper is changed according to the advertisement price. No mechanism was devised.

  Therefore, an object of the present invention is to provide a method, a system, and an IC card for managing advertisement data displayed on a display medium such as electronic paper in accordance with an advertisement price.

  A first invention for solving the above-described problem is an advertisement data display management method for managing advertisement data to be displayed on a portable device, the terminal device used in combination with the device being provided in the device. When the advertising data to be displayed on the data display medium is stored in the device, the initial value of the counter value for managing the display of the advertising data is stored in the device together with the advertising data, Each time the device is used in a terminal device, the device subtracts the value of the counter value, and when the value of the counter value acquired from the device becomes a set value, the terminal device The advertisement data display management method is characterized in that the advertisement data stored in is updated.

  According to the first aspect described above, since the user can expect to see the advertisement data displayed on the data display medium when the user uses the device, the display of the advertisement data is permitted. If the user determines the advertising fee according to the initial value of the counter value and determines the advertising fee according to the initial value of the counter value, the advertising fee can be easily set according to the number of times the user sees the advertising data. become able to.

  Furthermore, a second invention is the advertisement data display management method according to the first invention, wherein an IC card having the data display medium provided on the card surface is used as the device.

  According to the second invention described above, the present invention can be applied to IC card systems deployed in various fields by using the device as an IC card.

Furthermore, a third invention is an advertisement data display management system for managing advertisement data to be displayed on a portable device, and the advertisement data display management system is used in combination with the device and the device. A data display medium for displaying the advertisement data, data storage means for storing the advertisement data and a counter value for managing the display of the advertisement data, and Advertisement data writing means for storing the advertisement data and the counter value received from the terminal device in the data storage means, and advertisement data display means for displaying the advertisement data stored in the data storage means on the data display medium; When the predetermined processing is executed, the counter value stored in the data storage means is subtracted, and after the subtraction And a counter value subtraction means for notifying the counter value to the terminal device,
When the value of the counter value acquired from the device is a set value, the terminal device transmits the advertisement data and the initial value of the counter value to the device, whereby the advertisement data provided in the device An advertisement data display management system comprising: advertisement data updating means for operating the writing means to update the advertisement data and the counter value stored in the device.

  Furthermore, a fourth invention is the advertisement data display management system according to the third invention, wherein an IC card having the data display medium provided on the card surface is used as the device.

  Furthermore, the fifth invention is used in combination with a data display medium for displaying advertisement data, and data storage means for storing the advertisement data and a counter value for managing the display of the advertisement data. Advertisement data writing means for storing the advertisement data and the counter value received from the terminal device in the data storage means, and advertisement data display means for displaying the advertisement data stored in the data storage means on the data display medium; And a counter value subtracting means for subtracting the counter value stored in the data storage means and notifying the terminal device of the counter value after the subtraction when a predetermined process is executed. It is a device.

  Furthermore, the sixth invention is used in combination with a data display medium for displaying advertisement data, and data storage means for storing the advertisement data and a counter value for managing the display of the advertisement data. Advertisement data writing means for storing the advertisement data and the counter value received from the terminal device in the data storage means, and advertisement data display means for displaying the advertisement data stored in the data storage means on the data display medium; And a counter value subtracting means for subtracting the counter value stored in the data storage means and notifying the terminal device of the counter value after the subtraction when a predetermined process is executed. IC card.

  According to the third and fourth inventions described above, the same effects as those of the first and second inventions can be obtained, and the fifth and sixth inventions are the first and second inventions. As well as the device and the IC card necessary for realizing the third and fourth inventions.

  According to the present invention described above, it is possible to provide a method, a system, and an IC card for managing advertisement data displayed on a display medium such as electronic paper in accordance with an advertisement fee.

  From here, the advertisement data display management system, the advertisement data display management method, and the card with the advertisement display device according to the present invention will be described in detail with reference to the drawings.

  FIG. 1 is a configuration diagram of an advertisement data display management system 1. In the present embodiment, the present invention is applied to a system for electronically paying for the purchase price of goods, and the advertisement data display system 1 according to the present embodiment is a contactless IC card provided with a data display medium. It is comprised from the card | curd 10 with an advertisement display apparatus, and the terminal device 20 used in combination with the card | curd 10 with an advertisement display apparatus.

  The card with advertisement display device 10 includes a communication interface (hereinafter referred to as “I / F”) that is electrically connected to the terminal device 20, and serves as a data display medium that displays advertisement data received from the terminal device 20. An electronic paper 110 is provided on the card surface of the card 10 with the advertisement display device, and the card 10 with the advertisement display device stores the advertisement data transmitted from the terminal device 20 in the memory and the advertisement data stored in the memory as the electronic data. A function of displaying on the paper 110 is provided.

  In order to manage the advertisement data displayed on the electronic paper 110 of the card 10 with the advertisement display device, in addition to the advertisement data to be displayed on the electronic paper 110 from the terminal device 20 to the card 10 with the advertisement display device, display management of the advertisement data The initial value of the counter value to be used is transmitted, and the card with advertisement display device 10 stores the received advertisement data and the initial value of the counter value in the memory.

  The advertisement data stored in the card 10 with the advertisement display device is displayed on the electronic paper 110, and the counter value stored in the card 10 with the advertisement display device is calculated every time the electronic money is used in the card 10 with the advertisement display device. That is, every time the card with advertisement display device 10 is used in the terminal device 20, the card with advertisement display device 10 notifies the terminal device 20 of the counter value when the counter value is subtracted.

  When the counter value transmitted from the card 10 with the advertisement display device is “0”, the terminal device 20 transmits new advertisement data to the card 10 with the advertisement display device or is stored in the card 10 with the advertisement display device. The advertisement data displayed on the electronic paper 110 of the card 10 with the advertisement display device is updated by deleting the advertisement data.

  According to the advertisement data display management system 1 according to the present embodiment, when the user uses the card 10 with the advertisement display device, the user can expect to see the advertisement data displayed on the electronic paper 110. If the number of usages allowed to display advertising data is set as the initial value of the counter value, and the advertising fee is determined according to the initial value of the counter value, the advertising fee is determined according to the number of times the user views the advertising data. Can be set easily.

  FIG. 2 is a functional block diagram of the terminal device 20 according to the present embodiment. The terminal device 20 is a computer device provided with a CPU, a hard disk, etc., and the terminal device 20 is a non-contact communication means 21 for non-contact data communication with the recognized card 10 with an advertisement display device, and a card with an advertisement display device. Electronic money settlement means 23 for making electronic settlement using electronic money stored in 10, point utilization means 24 for utilizing points stored in the card 10 with advertisement display device, and electronic paper of the card 10 with advertisement display device The advertisement data update means 22 which updates the advertisement data displayed on 110, and the advertisement database 25 which memorize | stores various advertisement data are provided.

  The contactless communication means provided in the terminal device 20 is an electronic device having a circuit configuration similar to that of a reader / writer that performs proximity contactless communication conforming to ISO / IEC14443, and the advertisement database is a large-capacity storage device such as a hard disk. The other means are realized by a computer program that causes the CPU of the terminal device 20 to function as each means.

  The advertisement database 25 stores various advertisement data to be displayed on the electronic paper 110 of the card 10 with the advertisement display device in a bitmap format, and each advertisement data is given an initial counter value corresponding to the advertisement price. Has been.

  The electronic money settlement means 23 provided in the terminal device 20 subtracts the electronic money corresponding to the amount such as the purchase price of the product from the balance of the electronic money stored in the card 10 with the advertisement display device, thereby A means for electronically paying a purchase price or the like, and an electronic money settlement command provided in the card 10 with an advertisement display device, for example, an APDU of a command for authenticating a PIN or a command for updating an electronic money balance is provided. A series of processes related to electronic payment using electronic money stored in the card 10 with the advertisement display device is executed.

  The point use means 24 provided in the terminal device 20 adds the points according to the amount of the purchase price of the product to the accumulated points stored in the card 10 with the advertisement display device, so that the purchase price of the product is increased. A means for adding a point according to the user, or subtracting the point used by the user from the accumulated point stored in the card 10 with the advertisement display device. A series of processes related to the use of points transmitted to the card 10 with the advertisement display device and stored in the card 10 with the advertisement display device are executed.

  The advertisement data updating means 22 provided in the terminal device 20 displays the counter value transmitted from the card 10 with the advertisement display device on the electronic paper 110 of the card 10 with the advertisement display device as a response to the command for updating the electronic money balance. It is means for determining whether or not the advertisement data being updated is necessary, and updating the advertisement data displayed on the card 10 with the advertisement display device when it is determined that the advertisement data needs to be updated.

  When the counter value received from the card 10 with the advertisement display device as a response to the command for updating the electronic money balance is “0”, the advertisement data update unit 22 updates the advertisement data from the advertisement database 25 and the initial value of the counter value. And a command for storing the advertisement data to be updated and the initial value of the counter value in the memory of the card with the advertisement display device 10, and a command for displaying the advertisement data are transmitted to the card with the advertisement display device 10. The updated advertisement data is displayed on the electronic paper 110 of the card with display device 10.

  FIG. 3 is a circuit block diagram of the card 10 with the advertisement display device according to the present embodiment. As shown in FIG. 3, the card 10 with an advertisement display device is an electronic component as an electronic paper 110 serving as a display medium for advertisement data, an antenna coil 111 for receiving radio waves transmitted from the terminal device 20, And a contact IC chip 120.

  The electronic paper 110 is a display medium in which an electronic powder fluid layer or a liquid crystal layer and an electrode are combined. In the present embodiment, the electronic paper 110 that maintains display even when the power is turned off is adopted.

  The antenna coil 111 of the card 10 with the advertisement display device receives radio waves from the terminal device 20, and both ends of the antenna coil 111 are connected to the non-contact IC chip 120. Like the non-contact IC card, the antenna coil 111 is non-contact. It is used for power supply to the IC chip 120 and data communication with the terminal device 20.

  The non-contact IC chip 120 is an IC chip having a function of controlling a display medium (here, electronic paper 110) as disclosed in Patent Document 1, and a CPU 121 that controls the non-contact IC chip 120; Controls the RAM 122 used when the CPU 121 executes the program, the ROM 123 that is an electrically rewritable nonvolatile memory, the EEPROM 124 that is an electrically rewritable nonvolatile memory, and the electronic paper 110. An electronic paper drive circuit 125 having a function of displaying data on the electronic paper 110 and a non-contact communication I / F 126 which is a communication interface for proximity non-contact communication are provided.

  The electronic paper 110 is connected to the electronic paper drive circuit 125 of the non-contact IC chip 120, and the electronic paper drive circuit 125 reads the data stored at the designated address of the EEPROM 124 and stores it at the designated address of the EEPROM 124. A function of displaying the stored data on the electronic paper 110 is provided.

  FIG. 4 is a functional block diagram of the card 10 with the advertisement display device according to the present embodiment. As shown in FIG. 3, the card 10 with an advertisement display device includes a contactless communication unit 11 that operates when performing proximity contactless communication with the terminal device 20, and advertisement data received from the terminal device 20 in the data storage unit 17. Advertising data writing means 12 to be stored, electronic money updating means 16 that operates when the price of goods or services is settled using electronic money charged in the card 10 with advertisement display device, and a card with advertisement display device 10, a point update unit 15 that operates when using the points accumulated in the card 10, a card data display unit 13 that displays card data (herein, the balance of electronic money, the accumulated points) on the electronic paper 110, and advertisement data An advertisement data display means 14 for displaying on the electronic paper 110 and a data storage means 17 for storing data are provided. .

  The data storage means 17 is realized by the EEPROM 124. The data storage means 17 stores the balance of electronic money, the accumulated points, and advertisement data (bitmap data) to be displayed on the electronic paper 110. The advertisement data includes a counter value. Are stored in association with each other.

  The contactless communication means 11 provided in the card 10 with the advertisement display device uses the contactless communication I / F 126 of the contactless IC chip 120 and the antenna coil 111, and the proximity contactless communication conforming to the terminal device 20 and ISO / IEC14443. In the case where the card 10 with the advertisement display device is not a non-contact IC card but a contact IC card, instead of the non-contact communication unit 11, a communication unit that realizes communication conforming to ISO / IEC7816 is used as the advertisement display device. The card 10 is provided.

  The advertisement data writing means 12 provided in the card 10 with the advertisement display device is a computer program for causing the CPU to realize the function of storing the advertisement data received from the terminal device 20 and the initial value of the counter value in the data storage means 17. Specifically, it is realized by one command (hereinafter referred to as “advertisement data write command”) implemented in the card 10 with the advertisement display device, and when the APDU of the advertisement data write command is received from the terminal device 2, The advertisement data writing unit 12 writes the advertisement data included in the APDU of the advertisement data write command and the initial value of the counter to a predetermined address of the EEPROM 124, thereby causing the data storage unit 17 to store the advertisement data and the initial value of the counter.

  The point update means 15 is a computer program for causing the CPU to realize the function of updating the accumulated points stored in the data storage means 17, and is specifically implemented in the card 10 with the advertisement display device. Alternatively, it is realized by a plurality of commands (hereinafter referred to as “point update command”), and when the APDU of the point update command is received from the terminal device 20, the point update means 15 operates and changes to the value indicated by the APDU of the point command. The total number of points stored in the data storage unit 17 is updated.

  The electronic money update means 16 is a computer program for causing the CPU to implement a function of updating the balance of electronic money stored in the data storage means 17. Specifically, the electronic money update means 16 is provided in the card 10 with the advertisement display device. When the electronic money command APDU is received from the terminal device 20, the electronic money update means 16 operates and is realized by one or a plurality of commands (hereinafter referred to as “electronic money update command”). The balance of electronic money is updated to the value indicated by (1), and only one stored counter value associated with the advertisement data is subtracted.

  The card data display means 13 operates the electronic paper drive circuit 125 of the non-contact IC chip 120, and the card data (herein, the balance of electronic money and the accumulated points) are stored in the electronic paper 110. This is a computer program that has a function to be displayed and causes the CPU to realize this function. Specifically, it is described as one command (hereinafter referred to as “card data display command”) provided in the card 10 with the advertisement display device. ).

  The card data display means 13 holds the address of the EEPROM 124 in which the balance of electronic money and the accumulated points are stored, and holds when the card 10 with the advertisement display device receives the card data display command APDU from the terminal device 20. The card data is read from the current address, and the read card data is transferred to the electronic paper drive circuit 125, and the card data, that is, the balance of electronic money and the accumulated points are displayed at predetermined positions on the electronic paper 110.

  The advertisement data display means 14 has a function of operating the electronic paper drive circuit 125 of the non-contact IC chip 120 and displaying the advertisement data stored in the data storage means 17 on the electronic paper 110, and this function is realized in the CPU. Specifically, it is realized by one command (hereinafter referred to as “advertisement data display command”) provided in the card 10 with the advertisement display device.

  The advertisement data display means 14 holds the address of the EEPROM 124 where the advertisement data is stored. When the card 10 with the advertisement display device receives the APDU of the advertisement data display command from the terminal device 20, the advertisement data is displayed from the held address. , The read advertisement data is transferred to the electronic paper drive circuit 125, and the advertisement data is displayed at a predetermined position on the electronic paper 110.

  From here, a series of operations of the advertisement data display management system 1 according to the present embodiment will be described. FIG. 5 is a flowchart showing a series of operations of the advertisement data display management system 1.

  When the user inserts the card 10 with the advertisement display device into the insertion slot of the terminal device 20, the card 10 with the advertisement display device is activated by the radio wave transmitted by the non-contact communication means 21 of the terminal device 20. When the card 10 with the advertisement display device receives the initial response command repeatedly transmitted until the terminal device 20 recognizes the card 10 with the advertisement display device, the card 10 with the advertisement display device transmits the response of the initial response command to the terminal device. The terminal device 20 recognizes the card 10 with the advertisement display device (S1).

  When the terminal device 20 recognizes the card 10 with the advertisement display device, the electronic money settlement means 23 of the terminal device 20 operates and transmits an electronic money update command APDU to the card 10 with the advertisement display device, thereby closing the electronic money. A request is made to the card 10 with the advertisement display device (S2).

  When the card 10 with the advertisement display device receives the APDU of the electronic money update command from the terminal device 20, the electronic money update means 16 is activated and the balance of the electronic money stored in the data storage means 17 is indicated from the terminal device 20. (S3), the counter value stored in association with the advertisement data is decremented by one (S4), and the balance of electronic money and the counter value are returned to the terminal device 20 (S5).

  In addition, when the terminal device 20 updates the points stored in the card 10 with the advertisement display device, the point use means 24 of the terminal device 20 is activated after S5, and the points stored in the card 10 with the advertisement display device are stored. Update the cumulative total.

  When the balance of the electronic money is updated, the terminal device 20 requests the card 10 with the advertisement display device to display card data (here, the balance of electronic money and the accumulated points) (S6). The card data display request is made by transmitting an APDU of the card data display command to the card 10 with the advertisement display device. When the card 10 with the advertisement display device receives the APDU of the card data display command from the terminal device 20, The card data display means 13 of the card 10 with the advertisement display device is activated, and the card data stored in the data storage means 17 is displayed on the electronic paper 110 (S7).

  When the terminal device 20 displays the card data on the card 10 with the advertisement display device, the terminal device 20 checks whether the received counter value is “0” (S8). If the received counter value is not “0”, this procedure is performed. If the received counter value is “0”, the advertisement data to be displayed on the electronic paper 110 and the initial value of the counter value are acquired from the advertisement database 25, and the advertisement data write command to the card 10 with the advertisement display device is acquired. Is sent to the card 10 with the advertisement display device to write new advertisement data (S9).

  When the card 10 with the advertisement display device receives the APDU of the advertisement data write command, the advertisement data and the initial value of the counter value are written in a predetermined address of the EEPROM 124 to be stored in the data storage means 17 (S10). Is returned to the terminal device 20 as a response indicating that the storage is completed.

  When the writing of the new advertisement data to the card 10 with the advertisement display device is completed, the terminal device 20 requests the advertisement display device card 10 to display the advertisement data (S11). The advertisement data display request is performed by transmitting an APDU of the advertisement data display command to the card 10 with the advertisement display device. When the card 10 with the advertisement display device receives the APDU of the advertisement data display command from the terminal device 20, The advertisement data display means 14 of the card 10 with the advertisement display device is operated, and the advertisement data stored in the data storage means 17 is displayed on the electronic paper 110 (S12), and this procedure ends.

  As described above, when the user uses the card 10 with the advertisement display device by executing the flow illustrated in FIG. 5, the counter value stored in association with the advertisement data is subtracted, and the counter value is “0”. The advertisement data displayed on the electronic paper 110 is deleted or updated to new advertisement data.

  The present invention is not limited to the embodiments described so far, and various modifications and changes can be made.

  For example, in the above-described embodiment, the non-contact IC chip 120 mounted on the card 10 with the advertisement display device includes the electronic paper drive circuit 125, but the electronic paper drive circuit 125 is independent of the non-contact IC chip 120. May be mounted on the card.

  FIG. 6 is a block diagram of the card 30 with the advertisement display device when the electronic paper drive circuit 33 and the non-contact IC chip 35 are independently mounted. The card 30 with a data display device is a data display medium that displays a display communication I / F 32 that is a dedicated communication I / F that communicates advertisement data with the terminal device 20 and advertisement data received from the terminal device 20. Electronic paper 31, electronic paper drive circuit 33 serving as means for displaying advertisement data received by display communication I / F 32 on electronic paper 31, non-contact IC chip 35 for non-contact IC card, terminal device 20 and non-contact The antenna coil 34 used by the non-contact IC chip 35 when performing contact communication is provided, and the electronic paper drive circuit 33 and the non-contact IC chip 35 are arranged electrically independently.

  When updating the advertisement data to be displayed on the electronic paper 31 of the card 30 with the advertisement display device, the terminal device 20 transmits the advertisement data to the card 30 with the advertisement display device using the display communication I / F 32, and the advertisement data is transmitted. While displaying on the electronic paper 31, the initial value of the counter value is stored in the non-contact IC chip 35 by non-contact communication.

  When a specific process using an application (for example, an electronic money application) mounted on the non-contact IC chip 35 is executed, the counter value stored in the non-contact IC chip 35 is subtracted. When the counter value becomes “0”, the terminal device 20 transmits the advertisement data to the card 30 with the advertisement display device via the display communication I / F 32 and is displayed on the electronic paper 31 of the card 30 with the advertisement display device. And the initial value of the counter value is stored in the non-contact IC chip 35 by non-contact communication.

  Further, the device for displaying the advertisement data may not be a non-contact IC card, but may be a contact IC card or a mobile phone having a non-contact IC card function. When a mobile phone having a non-contact IC card function is an apparatus according to the present invention, the display of the mobile phone becomes a display medium for displaying advertisement data, the advertisement data is stored in the memory of the mobile phone, and the counter value is In order to perform the function of a non-contact IC card, it is stored in an IC chip mounted on a mobile phone.

  When the application for using the function of the non-contact IC card provided in the mobile phone is activated or when a specific process is performed, the counter value stored in the IC chip is subtracted, and the counter value When “0” becomes “0”, the advertisement data stored in the mobile phone is updated to the advertisement data transmitted from the terminal device.

The block diagram of an advertisement data display management system. The functional block diagram of a terminal device. The circuit block diagram of the card with an advertisement display device. The functional block diagram of a card with an advertisement display device. The flowchart which showed a series of operation | movement of an advertisement data display management system. The block diagram of a card with an advertising display device when an electronic paper drive circuit and a non-contact IC chip are independently mounted.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Advertisement data display management system 10, 30 IC card with advertisement display device 11 Non-contact communication means 12 Advertisement data writing means 13 Card data display means 14 Advertisement data display means 15 Point use means 16 Electronic money use means 17 Data storage means 110 Electronics Paper 111 Antenna coil 20 Terminal device 21 Non-contact communication means 22 Advertising data update means 23 Electronic money settlement means 24 Point use means 25 Data storage means

Claims (6)

  An advertisement data display management method for managing advertisement data to be displayed on a portable device, wherein the terminal data used in combination with the device displays the advertisement data displayed on a data display medium provided in the device. When storing the device, the initial value of the counter value for managing the display of the advertisement data is stored in the device together with the advertisement data, and each time the device is used in the terminal device, When the device subtracts the value of the counter value and the value of the counter value acquired from the device becomes a set value, the terminal device updates the advertisement data stored in the device. A featured advertisement data display management method.   The advertisement data display management method according to claim 1, wherein an IC card having the data display medium provided on a card surface is used as the device. An advertisement data display management system for managing advertisement data to be displayed on a portable device, the advertisement data display management system comprising at least the device and a terminal device used in combination with the device, The apparatus includes a data display medium for displaying the advertisement data, data storage means for storing the advertisement data and a counter value for managing the display of the advertisement data, and the advertisement data received from the terminal device And advertisement data writing means for storing the counter value in the data storage means, advertisement data display means for displaying the advertisement data stored in the data storage means on the data display medium, and when a predetermined process is executed The counter value stored in the data storage means is subtracted, and the counter value after the subtraction is And a counter value subtraction means for notifying the terminal device,
When the value of the counter value acquired from the device is a set value, the terminal device transmits the advertisement data and the initial value of the counter value to the device, whereby the advertisement data provided in the device An advertisement data display management system, comprising: advertisement data updating means for operating the writing means to update the advertisement data and the counter value stored in the device.   4. The advertisement data display management system according to claim 3, wherein an IC card having the data display medium provided on a card surface is used as the device.   A data display medium for displaying advertisement data, data storage means for storing the advertisement data and a counter value for managing the display of the advertisement data, and the advertisement data received from a terminal device used in combination And advertisement data writing means for storing the counter value in the data storage means, advertisement data display means for displaying the advertisement data stored in the data storage means on the data display medium, and when a predetermined process is executed And a counter value subtracting means for subtracting the counter value stored in the data storage means and notifying the terminal device of the counter value after the subtraction. A data display medium for displaying advertisement data, data storage means for storing the advertisement data and a counter value for managing the display of the advertisement data, and the advertisement data received from a terminal device used in combination And advertisement data writing means for storing the counter value in the data storage means, advertisement data display means for displaying the advertisement data stored in the data storage means on the data display medium, and when a predetermined process is executed Further, the IC card further comprises counter value subtracting means for subtracting the counter value stored in the data storage means and notifying the terminal device of the counter value after the subtraction.

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