JP2009037341A - Food and drink vending machine, and advertisement method using it - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a food and drink vending machine which displays an advertisement content on a display on the basis of an advertisement request from an advertiser to respond to the request from the advertiser and can achieve a sufficient appealing effect. <P>SOLUTION: The food and drink vending machine has a food and drink purchase input means, a display for displaying an image, a food and drink preparation means for preparing foods and drinks, and a control means, provided with a storage means, for controlling the food and drink preparation means. The food and drink vending machine stores advertisement content data in the storage means, performs food and drink preparation by controlling the food and drink preparation means by the food and drink purchase input means through the control means, calls advertisement content data from the advertisement content data stored in the storage means, displays the advertisement content on the display, stores the cumulated number of displaying this advertisement content, and stores the cumulated number of food and drink sales. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a food and beverage vending machine and an advertising method using the same, and in particular, using a food and beverage cooking time and a food and beverage vending machine that displays an advertisement content displayed on a display provided on an airframe and the same Related to the advertising method.

  Conventionally, in a cup-type beverage vending machine that grinds coffee raw material beans into coffee powder, uses this coffee powder to extract coffee from coffee, supplies it to the cup and sells it, it takes cooking time to provide coffee, As a service to users, in order to eliminate the boredom of waiting time, the beverage waiting time is displayed by displaying the beverage supply process on the surface of the vending machine. is there.

  In this vending machine, when a beverage is selected, the display control means reads the display pattern of the beverage supply process corresponding to the selected beverage from the storage means, and sequentially displays the beverage supply process on the display using the read display pattern. Is.

  However, this conventional cup-type beverage vending machine only displays the beverage supply process corresponding to the selected beverage sequentially, and the waiting time of the user is not sufficient, and the read pattern produced once It is not possible to make the best use of the fact that a place where the vending machine has a high PR effect is secured.

  Therefore, a cup-type beverage vending machine that provides information such as a product PR, a company PR, a CM, and an installation destination PR has also been proposed (see, for example, Patent Document 1).

  In addition, cup-type beverage vending machines that have been converted into vending machine video device data and can be replaced using this data so that various contents can be developed depending on the installation location have been proposed (for example, patents). Reference 2).

  However, the cup-type beverage vending machine described in Patent Literatures 1 and 2 does not select the advertising content that has the most appealing effect to the customer from the stored advertising content, depending on the beverage selected. I cannot get enough appeal.

  Furthermore, it is difficult for the cup-type beverage vending machines described in Patent Documents 1 and 2 to quickly display advertisement content in response to an advertiser's request.

  Further, Patent Document 3 is provided with a human body sensor that outputs a detection signal when a human body approaches or contacts within a certain distance, and a person who actually purchases an article, a person who is approaching, or a display device. An advertisement image / sound is emitted to a person who faces his face to improve the appeal effect. Patent Document 4 is provided near a display device capable of emitting an advertisement image / sound. Within a certain distance from the device, an appeal rate sensor is installed to detect the appeal rate by detecting the number of human faces facing the display device for each time unit of the detection cycle to detect the actual advertising effect. Therefore, there are proposals for accumulating the appeal effect and improving the appeal effect.

However, the advertising methods described in Patent Documents 3 and 4 do not actively display the advertising content on the display based on the advertisement request from the advertiser, and do not respond to the advertiser's request, thereby obtaining a sufficient appeal effect. It is not a thing.
JP 2003-2170818 A JP 2004-78679 A Japanese Patent No. 3830716 Japanese Patent No. 3854153

  The present invention has been made in consideration of the above-mentioned circumstances, and displays advertising content on a display based on an advertisement request from an advertiser, responds to the advertiser's request, and provides a sufficient appeal effect. The purpose is to provide a machine.

  In addition, using the above food and beverage vending machines, the advertising content is displayed on the display based on the advertisement request from the advertiser, responding to the advertiser's request, obtaining a sufficient appeal effect, and promptly reporting the advertisement implementation status The purpose is to provide an advertising method using a food and drink vending machine that can be used.

  Also, to provide a beverage vending machine that supplies beverages using a cup printed with advertisement display material based on an advertisement request from an advertiser, responds to the advertiser's request, and provides a sufficient appeal effect. Objective.

  In addition, using the above food and beverage vending machine, supplying beverages using a cup printed advertising display based on the advertisement request from the advertiser, responding to the advertiser's request, and sufficient appeal effect is obtained, The purpose is to provide an advertising method using a food and beverage vending machine capable of promptly reporting the advertisement implementation status.

  In order to achieve the above-described object, the food and drink vending machine according to the present invention is provided on the front surface of the machine body, the food and drink purchase input means for inputting the purchase desired food and drink, and the sales outlet for taking out the cooked food and drink And a display for displaying video, a food and beverage cooking means for cooking food and drink, each of which is housed in the aircraft, and a control means for controlling the food and beverage cooking means with storage means, and advertising to the storage means The content data is stored, the food / beverage purchase input means controls the food / beverage cooking means by controlling the food / beverage cooking means, and calls the advertising content data stored in the storage means, The advertising content is displayed on the display, the cumulative number of display of the advertising content is stored, and the cumulative sales number of the food and drink is stored.

  Moreover, the advertising method using the food and drink vending machine according to the present invention uses the above food and drink vending machine, and the food and drink and the advertisement provider can use a direct request from an advertiser or an advertising agent. Based on the request, the advertising content is displayed on the display, the display integration count of the advertisement content and the sales integrated number of the food and drink are stored in the storage means, and the display integration count of the advertisement content stored in the storage means or the display Information on the number of times of integration and the number of sales of the food and drink is reported to the advertiser.

  In addition, the food and beverage vending machine according to the present invention is provided on the front surface of the machine body, the food and beverage selection input means for inputting the purchase desired food and drink, the sales outlet for taking out the cup or packaged food and beverage supplied with the food and beverage And food and beverage cooking means for generating beverages from the food and drink raw materials accommodated in the aircraft, and a control means for controlling the food and beverage cooking means with storage means, and an advertisement is displayed on the cup or package An object is printed, and the storage means stores the cup used for supplying food or drink or the cumulative number of packaged food or drink used.

  Moreover, the advertising method using the food and drink vending machine according to the present invention uses the above food and drink vending machine, and the food and drink and the advertisement provider can use a direct request from an advertiser or an advertising agent. Based on the request, a cup printed with an advertisement display requested by the advertiser is used, and the cumulative number of cups used is reported to the advertiser.

  According to the cup-type beverage vending machine according to the present invention, a food and beverage vending machine that displays advertising content on a display based on an advertisement request from an advertiser, responds to the advertiser's request, and has a sufficient appeal effect. Can be provided.

  Moreover, according to the advertising method using the food and drink vending machine according to the present invention, the above-mentioned food and drink vending machine is used to display the advertising content on the display based on the advertisement request from the advertiser, and to the advertiser's request. It is possible to provide an advertising method using a food and beverage vending machine that can respond and provide a sufficient appeal effect and promptly report the implementation status of the advertisement.

  In addition, according to the cup-type beverage vending machine according to the present invention, the beverage is supplied using the cup printed with the advertisement display based on the advertisement request from the advertiser, and responds to the advertiser's request. It is possible to provide a food and beverage vending machine that is effective.

  Moreover, according to the advertising method using the food and beverage vending machine according to the present invention, the beverage is supplied by using the above-mentioned food and beverage vending machine and using a cup printed with an advertisement display based on an advertisement request from an advertiser. In addition to responding to the advertiser's request, it is possible to provide an advertising method using a food and drink vending machine that can obtain a sufficient appeal effect and promptly report the status of the advertisement implementation.

  A food and beverage vending machine according to a first embodiment of the present invention will be described with reference to the accompanying drawings. A cup-type beverage vending machine will be described as an example of the first embodiment of the present invention.

  1 is a front view of a cup-type beverage vending machine according to the first embodiment, FIG. 2 is an enlarged view of a beverage display unit and a touch panel display device, and FIG. 3 is a partial component of the cup-type vending machine. It is a perspective view which removes and shows.

As shown in FIG. 1, a cup-type beverage vending machine 1 according to the first embodiment includes a casing-like body 2 and a front surface of the body 2 that is pivotally supported by the body 2 so as to be freely opened and closed. A body 2D ₁ and a sub-door body 2D ₂ , a beverage display section 3 is provided over the entire front surface of the machine body 2, and a beverage selection input means for inputting a beverage desired for purchase on the main door body 2 D _1; A touch panel display device 4 as a display device for displaying advertisement content is provided, a sales opening 2a with an opening / closing door for taking out a cup containing a generated (cooked) beverage is provided, and a coin insertion slot 2b, A bill insertion slot 2c, a change return button 2d and a change withdrawal slot 2e are provided.

On the other hand, the sub door 2D ₂ is provided with a straw outlet 2f and a cap outlet 2g, and a design is applied to a blank portion.

  As shown in FIG. 2, the beverage display unit 3 classifies and displays a warm drink, a drink to be squeezed, a drink type, a mill, an instant, an ingredient (bean), and the like. The price of each large capacity is displayed.

  The touch panel display device 4 uses a general one, and touches and inputs the screen with a finger for each step according to the guidance of the touch panel display device 4, and this input information is input via the touch panel display control unit 4a shown in FIG. This is a method for selecting a beverage by transmitting to the main control unit 31, calling display information from the image storage device 34, and displaying it on the touch panel display device 4.

  As shown in FIG. 3, the machine body 2 is divided into a main room 2A and a machine room 2B which is a sub-chamber by a partition plate 2c.

  A cup transport device 5 is provided in the vicinity of the partition plate 2c below the main chamber 2A. The cup transport device 5 includes a cup hand and mounting table type cup holding device 5a whose opening degree is appropriately changed, and the cup holding device. It consists of an X-axis (machine body width direction) rail 5b for moving the device 5a in a plane and a Y-axis (machine body depth direction) rail 5c.

  On the other hand, a motor driven auger (not shown) is provided in the upper part of the main chamber 2A, containing mix raw materials such as cocoa and juice, milk raw materials, etc. along the X-axis rail 5b from the right side of FIG. In addition, a plurality of first powder raw material canisters 6 are disposed, and the weight of the load cell system for measuring the weight of the raw material supplied to the cup C from the reduced value is provided at the bottom of the first powder raw material canister 6. A total 6a is attached, and further, a first raw material retaining chute mechanism 6b for supplying raw material to the cup C is continuously provided below the first powder raw material canister 6 and moves on the X-axis rail 5b. A certain amount of raw material can be supplied to the cup C of the cup holding device 5a.

  A plurality of second powder raw material canisters 7 containing sugar, cream and the like and provided with motor driven augers (not shown) are arranged along the X-axis rail 5b and adjacent to the first powder raw material canister 6. A weight scale 7a is attached to the bottom of the second powder raw material canister 7, and a second raw material chute 7b is connected to the lower portion of the second powder raw material canister 7, A fixed amount of raw material is supplied to the mixer 7d through the raw material distribution mechanism 7c shown in FIG. 5 and is mixed with hot water and supplied to the cup C.

  Further, a plurality of regular coffee canisters 8 are provided adjacent to the second powder raw material canister 7 and containing regular coffee raw materials and provided with a motor-driven auger (not shown), and the bottom of the regular coffee canister 8 is provided. Is equipped with a weigh scale 8a, and a regular coffee raw material holding chute mechanism 8b is provided below the regular coffee canister 8, and the regular coffee raw material holding chute mechanism 8b has a mill 9a. A regular coffee brewer 9 for extracting coffee from the raw material is connected in series, and the extracted coffee can be supplied to the cup C of the cup holding device 5a located at the stirring cooking position CS.

  In addition, a leaf tea canister 10 in which a leaf tea raw material is stored and a motor driven auger (not shown) is provided is disposed in front of the regular coffee canister 8 and at a position facing the Y-axis rail 5c. A weight scale 10a for measuring the weight of the raw material supplied to the green tea brewer 11 is attached to the bottom of the leaf tea can 11, and a leaf tea raw material chute 10b is connected to the leaf tea canister 10. Further, the leaf tea raw material chute 10b is connected to the leaf tea raw material chute 10b. The green tea brewer 11 for extracting green tea from the leaf tea raw material is continuously provided so that the extracted green tea can be supplied to the cup C of the cup holding device 5a located at the stirring cooking position CS.

  Furthermore, an espresso canister 12 for storing espresso coffee ingredients is disposed in front of the regular coffee canister 8 and outside the leaf tea canister 10. The weight of the coffee raw material is measured, and a weight meter 12a shown in FIG. 5 is attached. A mill 13a is provided at the bottom of the coffee raw material, and an espresso for extracting thick coffee from the coffee raw material is provided below the mill 13a. A brewer 13 is continuously provided so that the extracted rich coffee can be supplied to the cup C of the cup holding device 5a located at the stirring cooking position CS.

  Further, on the left side of FIG. 3 above the main room 2A, ice is supplied by appropriately switching, and two ice making units each provided with a weigh scale, an ice making installation motor, and an ice making installation water level controller (not shown) are provided. An apparatus 14 is provided, and ice is crushed to an appropriate size by an ice crusher 15 to supply ice to the cup C.

  Further, above the stirring cooking position CS, a stirring device 16 having a stirring impeller 16a shown in FIG. 5 is provided, and this stirring device 16 has a good raw material and liquid in the cup C located at the stirring cooking position CS. Stir to mix.

  Below the main room 2A facing the main door 3A, there is a coffee raw material waste disposal bucket 20 for temporarily storing the raw material waste 19 from the syrup raw material container 19 and the regular coffee brewer 9 through the shooter 20a. Is provided.

Also, as shown in FIG. 4, four cup supply devices 21 are provided on the front side of the main chamber 2A to store and appropriately supply the cup C. Furthermore, an opening / closing door 2a ₁ that is controlled to be opened / closed by an opening / closing mechanism is provided at a sales outlet 2a provided at a position facing the main chamber 2A of the main door body 2D ₁ .

  On the other hand, a cooling water tank 22 is provided on the front side of the machine room 2B shown in FIG. 3, and a water supply pump for supplying water via a water reservoir 22d provided in the main room 2A adjacent to the cooling water tank 22 is provided. 22e, a cup disposal bucket 25 is disposed adjacent to the cooling water tank 22, and a carbon dioxide gas cylinder 23 is accommodated above the water supply pump 22e.

  As shown in FIG. 5, the cooling water tank 22 has a water tank 22a for storing cooling water and a water discharge pipe 22c provided with a cooling coil 22b arranged in the cooling water of the water tank 22a. While being sent to the cooling coil 22b by the water pump 22e and passing through the cooling coil 22b, the water is cooled by exchanging heat with the cooling water. The cooled cold water is supplied into the cup C by opening the water discharge solenoid valve 22g of the water discharge pipe 22c, and the cooling water of the water tank 22a is filled with a concentrated liquid syrup raw material such as a juice raw material at one end, A syrup raw material container 19 accommodated in the main chamber 2A is connected, and the other end reaches and opens above the cup C to be transported. Furthermore, a carbonated water container 22h is disposed in the cooling water of the water tank 22a, and in this carbonated water container 22h, a part of the cold water that has passed through the cooling coil 22b and a carbon dioxide gas are supplied from the carbon dioxide cylinder 23 to produce carbonated water. The carbonated water is supplied into the cup C conveyed by opening the electromagnetic valve 22k of the carbonated water supply pipe 22j. The water tank 22a is supplied with cooling water by opening a valve 22m provided in the middle of the water supply pipe 22l.

  In addition, on one side of the back side of the main chamber 2A, the refrigeration device 44 for cooling the cooling water tank 22 and the cooler 4a provided in the main chamber 2A is accommodated, and on the other side, the ice making device 14 is provided. A refrigeration apparatus 24 having an attached cooler (not shown) is accommodated.

  Further, a hot water tank 26 is disposed between the two refrigeration devices 44 and 24, and the hot water tank 26 operates to supply water through a hot water reservoir 26a and a predetermined amount of water. A plurality of heat exchange pipes 26e and heaters 26f each having an individual chilled water supply pump 26c for controlling time and a flow meter 26d as a metering means are provided. The hot water and heat exchange pipes 26e are stored in the hot water tank 26. The flowing water is heated by heat exchange.

  As the food and beverage preparation means (beverage generation means) in the cup-type beverage vending machine of this embodiment, for example, regular coffee canister 8, mill 9a, regular coffee brewer 9 form regular coffee generation means, leaf tea canister 10, green tea The brewer 11 forms green tea production means, the espresso canister 12, the mill 13a, and the espresso brewer 13 form espresso production means. Furthermore, the first powder raw material canister 6 and the first raw material holding chute mechanism 6b generate instant beverages. Means are formed, and the cold beverage producing means is formed by supplying ice to the producing means excluding these espresso producing means.

  As shown in FIG. 6, the cup-type beverage vending machine 1 includes a control unit 30. The control unit 30 includes a main control unit 31 and a vending machine controller 32 connected to the main control unit 31 via an interface 32a. The main control unit 31 includes a touch panel display device 4 through the touch panel display control unit 4a, a coin mech 33 through the interface 33a, an HDD as a storage device 34 that stores advertisement content data (video and audio data), or A storage medium reader 35 is connected via a memory and interface 35a.

  This storage medium reading device 35 is content data from a general-purpose storage medium (compact flash (registered trademark), smart media, memory stick, CD-ROM, DVD, etc.) 36 in which advertisement content data to be displayed on the touch panel display device 4 is stored. Is read.

  Storage (removal) in the image storage device 34 is performed using a portable storage medium 36 at the time of maintenance and inspection of the cup-type beverage vending machine or at the time of supplying coffee beverage ingredients.

  Further, it may be stored in the image storage device 34 from the client server (content server) 50 s owned by the advertisement provider via the Internet 48 and the modem 49. This makes it possible to update content easily and timely.

  In addition, the storage of the advertisement content display cumulative number and the sales integrated number of foods and beverages stored in the RAM is stored using a storage medium at the time of maintenance and inspection of the cup-type beverage vending machine, at the time of supplying coffee beverage ingredients, or on the Internet. This is done via a wireless transmitter / receiver provided on the aircraft. Thereby, it is possible to read and store the display integration number of times and the sales integration number data of food and drink easily and in a timely manner.

  The control means 30 executes a control program stored in the ROM while the CPU exchanges data with the ROM and RAM, or by executing a control program by an input from the sensor means or an external input, Control controlled components.

  FIG. 7 is a latte generation time chart by the cup-type beverage vending machine of the present embodiment, and like this time chart, the control means 30 follows the beverage generation program stored in the ROM provided in the main control unit 31. The beverage generation element shown in FIG. 5 is controlled via the main control unit 31 and the vending machine controller 32 connected to the main control unit 31 via the interface 32a, and a latte is generated in about 60 seconds.

  FIG. 8 is a time chart of instant coffee (hot) generation by the cup type beverage vending machine of the present embodiment, and controls the beverage generation element shown in FIG. Hot).

  Thus, the production | generation time of a drink differs greatly in the case where it produces | generates a drink by grinding from raw material beans, and the instant drink using a powder raw material.

  As shown in FIGS. 9A to 9D, the contents are classified into a large number, for example, classification “automobile”, “cosmetics”, “mix 1”, “mix 2”, and the like.

  As shown in FIG. 9A, a division is provided for each of these classifications. In the “automobile” category “1”, content that advertises luxury cars is classified. In category “2”, content that advertises intermediate vehicles is classified. In “3”, the content is advertised for the popular car, and the vehicle type classification is associated with the beverage price. For example, high-priced beverages for luxury cars in category “1”, medium-priced beverages for intermediate vehicles in category “2”, and low-priced beverages for mass vehicles in category “3”. Associate.

  As shown in FIG. 9B, in the category “1” of “cosmetics”, the content advertising a high-end product is advertised, in the category “2”, the content advertising an intermediate product is advertised, and in the category “3”, a popular product is advertised. A high-priced beverage for high-grade cosmetics in category “1”, a medium-priced beverage for intermediate-grade cosmetics in category “2”, and a low-priced beverage for popular cosmetics in category “3” Associate with.

  As shown in FIG. 9C, in the category “1” of the category “Mixed 1” with different products or business categories, the content that advertises overseas travel, the content that advertises food in the category “2”, and the category “3” In “,” the digital camera is the content to be advertised, and these classifications are associated with the display time. For example, overseas trips in category “1” are cappuccino with a long cooking time of about 60 seconds, and food products in category “2” are regular coffee with milk (cold) with a moderate cooking time of about 45 seconds. The “3” digital camera associates with straight instant coffee (hot) with a cooking time as short as approximately 15 seconds.

  As shown in FIG. 9D, in the category “1” of the category “mix 2” with different products or business categories, the content that advertises overseas travel is classified, and in the category “2”, the content that advertises cosmetic intermediate products is classified. In “3”, the intermediate car is advertised and associated with a beverage having a strong preference. For example, a latte that is relatively preferred by senior citizens to travel overseas in category “1”, a tea that is often preferred by women for intermediate products in category “2”, and a young man who is a middle-class vehicle in category “3” Often associated with regular black coffee (hot).

  The classification of contents, for example, the classifications “automobile”, “cosmetics”, “mix 1”, and “mix 2” are selected by the location of the cup-type beverage vending machine 1.

  The classification “Automobile” is a highway service area where many car drivers gather, the university campus where youth gather, “Cosmetics” is a female university campus, a company with many female employees, “Mixed 1”, “Mixed 2” It is better to incorporate it into the cup-type beverage vending machine 1 installed in the station premises where old and young men and women gather and in the public hall.

  In addition, content produced by an advertiser for television commercials generally has a broadcast time of 30 seconds or 15 seconds, and it is preferable to use this without modification. Therefore, when a beverage with a beverage generation time of about 30 seconds and a beverage with a time of about 15 seconds are selected, contents with a broadcast time of 30 seconds and 15 seconds are broadcast, respectively, and the beverage generation time is about 60 seconds and about 45 seconds. When a second beverage is selected, two to three types of 15-second or 30-second content having different contents may be broadcast, or news, weather forecasts, various information, etc. may be broadcast in combination with surplus time.

As shown in FIG. 10, the beverage selection input means for inputting the beverage desired to be purchased is replaced with a touch panel display device as in the first embodiment, and a large number of beverages are selected in the main door body 2D _1. button 4a is provided for each beverage, hot drink, are arranged separately for each cold drinks, furthermore, vending opening 2a is provided below the beverage selection button 4a, the Fukutobiratai 2D ₂ displays advertising content as a moving image A display (LCD monitor) 4A, a button 3a with milk, a button 3b for two glasses, a coin insertion slot 2b, and a change outlet 2f are provided.

  Next, the supply of coffee using this cup-type beverage vending machine will be described.

  For example, the cup-type beverage vending machine 1 is installed in a highway service area. In this case, the image storage device 34 stores content of the classification “automobile”.

  As shown in FIG. 2, in the sales standby state, the touch panel display device 4 displays “a group of warm drinks” and “a group of drinks to be packed”.

  When the customer selects “a group of warm drinks”, the call is made from the ROM in which the display data for sale is stored in advance via the touch panel display device 4, the touch panel display control unit 4a, and the main control unit 31 shown in FIG. The “mill grinder” display shown in FIG.

  If you don't want “Mill Mill”, touch “Return” display. When the “return” button display is touched, “espresso base drink” shown in FIG. 12 is displayed.

  When the “Cafe Latte” display is touched, the “Taste Adjustment Menu” shown in FIG. 13 is displayed.

  When the amount of sugar is adjusted and the “decision” display is touched, the main control unit 31 shown in FIG. 6 calls the latte generation program information stored in advance from the ROM, and through the interface 32a and the vending machine controller 32, FIG. According to the latte generation time chart shown in FIG. 5, the beverage generation element shown in FIG. 5 is controlled to generate the latte in about 60 seconds.

  For example, the espresso canister 12 is fed to the mill mechanism 13a and ground by the mill mechanism 13a, and the coffee raw material powder is sent to the espresso brewer 13 to extract the concentrated coffee with hot water and high-pressure steam, and the cup located at the stirring cooking position CS. The cup C is dropped from the holding device 5a, the coffee produced in the cup C is accommodated, milk is added, and the latte is produced by stirring.

  When the cup C supplied with the latte is taken out, a cup take-off detection sensor (not shown) connected to the main control unit 31 via the vending machine controller 32 detects this take-off, for example, the accumulated sales number of food and drink, for example The accumulated number of sales of cafe latte is stored in the RAM.

  For the cup C, a display object related to the displayed advertisement content, for example, a cup printed with a car as shown in FIG. 14 is used. In addition, the cup supply apparatus 21 shown in FIG. 4 is provided with four pieces, and accommodates cups according to symbols, and can accommodate up to four types of cups.

  As shown in FIG. 9A, when the latte is selected, the latte belongs to the high price range, and the category “1” of the classification “automobile” stored in the image storage device 34 by the control means 30. The luxury car's broadcast time of 60 seconds is called, the luxury car advertisement content is displayed on the touch panel display 4 as a moving picture as shown in FIG. 15, and the display is terminated almost simultaneously with the completion of the cooking of the latte. .

  When this display is completed, the cumulative display count of the advertising content, for example, the cumulative display count of the content with a broadcast time of 60 seconds for the luxury car of the category “1” of “automobile” is stored in the RAM according to the command of the main control unit 31. However, when the display of the advertising content on the touch panel display device 4 is not completely performed and the display is completed, the display of the advertising content is not counted as the display integration number. This protects advertisers' interests.

  When regular coffee with milk and sugar is selected, regular coffee with milk and sugar belongs to the middle price range, and the control unit 30 stores the classification “2” of the classification “automobile” stored in the image storage device 34. The advertisement content of the intermediate car is called, the advertisement content of the intermediate car is displayed on the display 4, and the display ends when cooking of the regular coffee containing milk and sugar is completed.

  This regular coffee has a generation time of about 35 seconds, and displays two types of advertisement contents of the intermediate car of the category “2” of the classification “automobile”.

  In the same manner as described above, the cumulative number of sales of regular coffee and the display cumulative number of contents of two types of contents of intermediate cars are stored in the RAM.

  Further, when hot instant black coffee is selected, according to the hot instant black coffee production time chart shown in FIG. 8, the beverage production element shown in FIG. 5 is controlled to produce hot instant black coffee in about 15 seconds.

  On the other hand, the control means 30 calls the advertising content of 15 seconds of the popular car of the category “3” of the classification “automobile” stored in the image storage device 34, and displays the advertising content of the popular car on the touch panel display device 4. The display is terminated almost simultaneously with the completion of cooking of the instant black coffee.

  In the same manner as described above, the cumulative number of instant black coffees sold and the total number of display times of the contents of the popular car are stored in the RAM.

  In this way, the contents are classified and stored according to the location ("automobile") according to the location, and the vehicle type according to the price of the beverage is displayed, which is larger than displaying without narrowing the customer target. The appeal effect is obtained.

  As shown in FIG. 9B, when the content of the classification “clothing” is stored in the image storage device 34 and the cup-type beverage vending machine 1 is installed in a company with many female employees, the “ As in the case of “automobile”, a greater appeal effect can be obtained compared to displaying without narrowing the customer target. In this case, the advertising content of the clothing item (coat) shown in FIG. 15 is displayed on the touch panel display device 4, and the display of the clothing item (coat) as shown in FIG. 16 is printed in relation to the advertising content item of the clothing item. Use cup C.

  In the same manner as described above, the sales integrated number of selected beverages and the display integrated number of clothes contents are stored in the RAM.

  As shown in FIG. 9C, when the content of the classification “Mixed 1” is stored in the HDD 34 or the memory and the cup-type beverage vending machine 1 is installed in the citizen hall, as in the above case, Compared to display without narrowing down, a greater appeal effect can be obtained, and content can be easily edited according to cooking time.

  In this case, four cup supply devices 21 can be used to associate four types of cups according to symbols with four types of content.

  In the same manner as described above, the sales integrated number of beverages selected and the display integrated number of contents are stored in RAM.

  As shown in FIG. 8D, when the content of the classification “Mixed 2” is stored in the HDD 34 or the memory and the cup-type beverage vending machine 1 is installed in the station premises, as in the above case, Compared to displaying without narrowing down, a greater appeal effect can be obtained.

  In this case as well, using the four cup supply devices 21 as described above, four types of cups according to symbols can be associated with four types of contents.

  In the same manner as described above, the sales integrated number of beverages selected and the display integrated number of contents are stored in the RAM.

  Usually, the number, timing, time zone, etc. of display of advertising content are determined by a contract with an advertiser.

  Therefore, when the beverage is sold, the display integration number of advertisement contents determined by a contract or the like is stored in the RAM in advance, and when the display integration number of the displayed advertisement content reaches the predetermined display integration number, the image storage is performed. The advertisement content data to be displayed on the touch panel display device 4 is called out from several types of advertisement content data stored in the device 34, and the already displayed advertisement content is switched to the newly displayed advertisement content for display. It is preferable to do this. Thereby, the video can be automatically switched.

  Further, when the cumulative sales number (cup number) of beverages stored in the RAM reaches a predetermined number, the advertisement content displayed on the touch panel display device 4 should be newly displayed from the already displayed advertisement content. It is preferable to switch to advertising content. Thereby, the video can be automatically switched.

  In addition, it is preferable to switch to a new advertisement content to be displayed from among several types of advertisement content data stored in the image storage device 34 by a timer provided in the main control unit 31. . Thereby, timely content can be displayed and the appeal effect is improved.

  In addition, it is preferable that the advertisement content to be displayed is switched among several types of advertisement content data stored in the image storage device 34 according to the time zone of the day by a timer provided in the main control unit 31. Thereby, timely content can be displayed and the appeal effect is improved.

  According to the food and beverage vending machine of the first embodiment, it is sufficient to select and display the advertising content that has the most appealing effect to the customer from among the many stored advertising content according to the selected beverage. It is possible to realize a food and beverage vending machine that can obtain a good appeal effect, stores the cumulative number of beverages sold and the cumulative number of displayed contents, and can perform sales management and timely reporting to advertisers.

  An advertising method using the food and drink vending machine according to the first embodiment will be described.

  As shown in FIG. 18, in the advertising method using the food and beverage vending machine according to the first embodiment, the coffee beverage sales and advertisement provider 50 receives a direct request from an advertiser 51 or through an advertising agency 52. Based on the request, advertising content is displayed on the touch panel display device 4 provided in the food and beverage vending machine 1 for a fee while the selected beverage is generated.

  The advertiser 51 makes an advertisement content by requesting itself or the advertising agency 52, and provides the advertising content to the coffee beverage sales and advertisement provider 50 directly or via the advertising agency 52. The advertising content is diverted from the one produced for television broadcasting, but may be newly produced.

  The advertisement content and content classification are determined by the coffee beverage and advertisement provider 50 in consideration of the installation location of the cup-type beverage vending machine 1 in consultation with the advertiser 51.

  The advertisement content is provided by storing the advertisement content in a portable storage medium and using the storage medium.

  As shown in FIG. 6, the direct coffee beverage sales and advertisement provider 50 receiving the advertisement content stores the image data in the image storage device 34 at the time of installation of the cup-type beverage vending machine, maintenance inspection, or coffee. The storage medium 36 is used when supplying the beverage ingredients, and the content is updated using the storage medium 36 at the time of maintenance and inspection or when supplying the coffee beverage ingredients.

  The advertisement content is provided from the client server 51s managed by the advertiser 51 using the communication means, for example, the Internet 48, via the client server 52s managed by the advertisement agency 52, or directly from the coffee beverage sales and advertisement provider. You may transmit to the client server 50s which 50 manages.

  When the generation of the beverage and the display of the advertisement content are completed, the storage means stores the display integration count of the advertisement content and the sales integrated number information of the selected food and drink. Reading and storing of the stored display cumulative number and sales cumulative number information is performed at the time of maintenance and inspection of the cup-type beverage vending machine and the supply of coffee beverage ingredients using a portable storage medium. The coffee beverage sales / advertisement provider 50 calls the display integration number and sales integration number information stored in the storage medium 36 and reports the information to the advertiser 51 directly or via the advertising agency 52.

  The cup-type beverage vending machine 1 is connected to the Internet 48, and the display cumulative number of advertisement contents stored in the storage means and the cumulative sales number of the selected food and drink are transmitted to the client server 50s, and the client server 51s. Or directly to the client server 51s or from the cup-type beverage vending machine 1 to the client server 51s. Thereby, the coffee beverage and the advertisement provider 50 can perform advertisement management and timely report to the advertiser by obtaining the display integration number information of the advertisement content stored in the storage unit more quickly.

  By adopting the above advertising method using food and beverage vending machines, it is possible to display advertising content according to customers, enable more effective product appeal, and to display images and cups By making drawn advertisements (at least one of pictures and characters) compatible, it is possible to promote more effective products, and it is also possible to select and display content at any time of day, and the Internet In the case of storing content via the Internet, it is possible to display a QR code, etc. on the cup, the front of the fuselage or the display, guide it to the Internet site from a mobile phone, personal computer, etc., and provide advertisements etc. from the portal site .

  In addition, the coffee beverage and advertisement provider 50 obtains advertisement management display and timely report to the advertiser by obtaining the display integration number information of the advertisement content stored in the storage means, and gives the advertiser a sense of security. In addition, by obtaining information on the total number of beverages sold, beverage management can be performed appropriately, and further, advertising revenue can be obtained from the advertiser 51. Based on this revenue, beverage discounts can be obtained. It is possible to provide beverages at a maximum of 0 yen, promote beverage sales, and obtain advertising revenue.

  According to the advertising method using the food and beverage vending machine according to the first embodiment, a beverage vending machine that can promptly display advertising content according to the advertiser's request and can give the advertiser a sense of security. An advertisement method using the above is realized.

  In addition, a food and beverage vending machine according to the second embodiment of the present invention will be described.

The second embodiment does not include a touch panel display device, whereas the first embodiment includes a touch panel display device.

For example, as shown in FIGS. 19 to 21, the food and beverage vending machine 1 </ b> A according to the second embodiment includes a main door body 2 </ b> D ₁ and a sub-door body 2 </ b> D ₂ that are pivotally supported by the machine body 2 so as to be opened and closed. The main door body 2D ₁ is provided with a plurality of beverage selection buttons 3 as beverage selection input means for inputting a beverage desired to be purchased, and is arranged separately for each hot drink and cold drink. cooked) coffee is provided sales port 2a for taking out the containing cup, the Fukutobiratai 2D _2, a coin slot 2b, exact change outlet 2c, milk button 3a, 2 cups button 3b is provided. The machine body 2 includes the same beverage generation and supply mechanism as in the first embodiment, a control unit, and a beverage generation program. However, the control means of the touch panel display device is not provided.

  Accordingly, a plurality of types of beverage names are stored in the storage unit, the beverage cooking unit is controlled via the control unit in accordance with the beverage selected by the beverage selection input unit, and the generated beverage is selected. A beverage is supplied using a cup on which a predetermined advertisement display is printed.

  The sales integrated number (cup number) of the selected beverage is stored in the storage means.

  Accordingly, an advertisement effect can be obtained, and the number of times of advertisement exposure can be grasped, and a cup-type beverage vending machine capable of timely reporting to the advertiser and managing beverage sales is realized.

  An advertising method using the food and beverage vending machine according to the second embodiment will be described.

  As shown in FIG. 22, in the advertising method using the food and beverage vending machine according to the second embodiment, the advertiser 51 himself / herself or through the advertising agency 52 wants to advertise advertisements (at least one of pictures and characters). And asks the coffee beverage sales and advertisement provider 50 to display it on the cup for a fee.

  Based on this request, the coffee beverage sales and advertisement provider 50 consults with the advertiser 51 to determine the content classification considering the installation location of the cup-type beverage vending machine 1, and the four cup supply devices 21 The cup C on which different display objects are printed is accommodated and supplied corresponding to the selected beverage.

  The accumulated cup number of the supplied cups is stored in the storage means for each display item.

The cumulative number of cups for each display item stored in the storage means is performed using a portable storage medium or via the Internet, as in the advertising method using the food and beverage vending machine of the first embodiment.

  By adopting an advertising method using a food and beverage vending machine as described above, it is possible to promote more effective product appeal by matching advertisements (at least one of pictures and characters) drawn on the cup. The coffee beverage and advertisement provider 50 can obtain the cup management number information stored in the storage means, can perform advertisement management and timely report to the advertiser, can give the advertiser a sense of security, Beverage management can be performed appropriately by obtaining information on the total number of sales of beverages. Furthermore, since advertising revenue is obtained from the advertiser 51, beverages can be offered at discounts based on this revenue. In addition to promoting sales of beverages, it is possible to obtain advertising revenue.

  In addition, a food and beverage vending machine according to the third embodiment of the present invention will be described.

  The third embodiment is a food vending machine, whereas the first embodiment is a cup-type beverage vending machine.

  For example, as shown in FIG. 23, in the food vending machine 1B of the third embodiment, the machine body 2 is provided with a door body 2D, and the door body 2D is provided with a touch panel display device 4 so that the cooked food is prepared. A sales opening 2a with an opening / closing door is provided. Further, a coin insertion slot 2b, a bill insertion slot 2c, a change return button 2d, and a change outlet 2e are provided.

  A microwave oven (not shown) is provided in the machine body 2 so as to face the sales outlet 2a. Further, none of them is shown, for example, a freezer room for storing frozen food (food) such as a hamburger, a packed side dish, etc. A refrigerator room for storing refrigerated food (food) is provided in communication with the microwave oven.

  The food and beverage vending machine 1B also accommodates various devices that function a microwave oven, a freezer compartment, and a refrigerator compartment, and control means that controls the device and the touch panel display device.

  A food item desired to be purchased is selected from the touch panel display device 4, and the selected food item is cooked (heated) in a microwave oven and taken out from the sales outlet 2a.

  During the cooking time by the microwave, advertisement content related to the selected food is displayed on the touch panel display device 4.

  The accumulated number of selected food items and the accumulated display number of advertisement contents are stored in the RAM.

  An advertisement display related to the selected food is printed on the food package.

  Thereby, the effect similar to 1st Embodiment is acquired.

The front view of the cup type vending machine concerning a 1st embodiment of the present invention. The enlarged view of the drink display part and touch panel display device of the cup type vending machine concerning a 1st embodiment of the present invention. The perspective view which removes and shows a one part component of the cup-type vending machine which concerns on 1st Embodiment of this invention. The top view which removes and shows a one part component of the cup-type vending machine which concerns on 1st Embodiment of this invention. The cooking system system diagram of the cup type vending machine concerning a 1st embodiment of the present invention. The control circuit diagram of the cup type vending machine which concerns on 1st Embodiment of this invention. The latte generation time chart of the cup type vending machine according to the first embodiment of the present invention. The instant coffee production | generation time chart figure of the cup type vending machine which concerns on 1st Embodiment of this invention. (A)-(d) is a related figure of the advertisement content used for the cup type vending machine concerning a 1st embodiment of the present invention, and a content selection factor. The front view of the cup type vending machine which shows the other installation state of the touchscreen display apparatus of the cup type vending machine which concerns on 1st Embodiment of this invention. The figure of the example of a display of the touch panel display device of the cup type vending machine concerning a 1st embodiment of the present invention. The figure of the example of a display of the touch panel display device of the cup type vending machine concerning a 1st embodiment of the present invention. The figure of the example of a display of the touch panel display device of the cup type vending machine concerning a 1st embodiment of the present invention. The perspective view of the cup used for the cup type vending machine concerning a 1st embodiment of the present invention. The figure of the example of an advertisement display displayed on the touch panel display device of the cup type vending machine concerning a 1st embodiment of the present invention. The figure of the example of an advertisement display displayed on the touch panel display device of the cup type vending machine concerning a 1st embodiment of the present invention. The perspective view of the cup used for the cup type vending machine concerning a 1st embodiment of the present invention. The conceptual diagram of the advertising method using the cup type vending machine which concerns on 1st Embodiment of this invention. The front view of the cup type vending machine concerning a 2nd embodiment of the present invention. The figure which shows the example of a display of the selection button of the cup type vending machine which concerns on 2nd Embodiment of this invention. The figure which shows the example of a display of the selection button of the cup type vending machine which concerns on 2nd Embodiment of this invention. The conceptual diagram of the advertising method using the cup type vending machine which concerns on 2nd Embodiment of this invention. The front view of the cup type vending machine concerning a 2nd embodiment of the present invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Cup type vending machine 2 Machine body 2D ₁ Main door body 2D ₂ Sub door body 3 Beverage selection button 4 Display 6 1st powder raw material canister 7 2nd powder raw material canister 8 Regular coffee canister 9 Regular coffee brewer 10 Leaf tea canister 11 Green tea brewer 12 espresso canister 13 espresso brewer 14 ice making device 15 ice crusher 16 stirring device 21 cup supply device 22 cooling water tank 26 hot water tank 30 control means 31 main control unit 32 vending machine controller 34 HDD
35 Storage medium reader

Claims (18)

A food / beverage purchase input means for inputting a purchase desired food / beverage, a sales outlet for taking out the cooked food / beverage, and a display for displaying images;
Each food and beverage cooking means accommodated in the aircraft and cooks food and drink,
Control means comprising a storage means for controlling the food and drink cooking means,
Advertising content data is stored in the storage means, the food / beverage purchase input means controls the food / beverage cooking means via the control means to cook food / beverage, and the advertising content stored in the storage means A food and beverage vending machine that calls data, displays advertisement content on the display, stores the display integration count of the advertisement content, and stores the sales integration count of the food and beverage. The food / beverage purchase input means has a plurality of food / beverage selection input means, and in the plurality of types of advertising content data according to the food / beverage selected from the plurality of types of food / beverage by the food / beverage selection input means. 2. The food and beverage vending machine according to claim 1, wherein the predetermined advertising content data is called from and the advertising content is displayed on the display. The said food / beverage is a drink, The food / beverage cooking means is a drink production | generation means which produces | generates a drink, The drink produced | generated by this drink production | generation means is put in a cup, and it supplies, It is characterized by the above-mentioned. Food and drink vending machine described in 1. The food / beverage vending machine according to claim 1 or 2, wherein the food / beverage is a packaged beverage or food and cooked and supplied by a food / beverage cooking means. The food and drink vending machine according to claim 3 or 4, wherein a display object related to the advertising content displayed on the display is printed on the cup or the packaging. It is equipped with a plurality of storage mechanisms for storing different types of cups or packaged foods and drinks with different display objects, and selects cups or packaged foods with display objects related to advertising content displayed on the display. The food and drink vending machine according to claim 3, wherein the beverage is selected. When the display integration number of the advertisement content already displayed on the display reaches a predetermined number of times, the content displayed on the display is switched from the already displayed advertisement content to the advertisement content to be newly displayed. The food and drink vending machine according to claim 2, wherein: 8. The display according to claim 1, wherein when the display of the advertising content on the display is completed and the display is completed, the display of the advertising content is not counted as the display integration number. Food and drink vending machine as described. When the cumulative sales number of food and drink stored in the storage device reaches a predetermined number, the content displayed on the display is changed from the advertising content already displayed on the display to the advertising content to be newly displayed. The food and drink vending machine according to claim 2, wherein switching is performed. 7. The system according to claim 1, wherein a new advertisement content to be displayed is switched from among several types of advertisement content data by a timer through the control means on the designated date. Food and drink vending machine as described. 3. The food and beverage automatic sale according to claim 2, wherein a timer is used to switch to a new advertising content to be displayed from among several types of advertising content data according to the time zone of the day via the control means. Machine. The storage of the advertisement content data in the storage means is performed by integrating the display of the advertisement content stored in the storage means at the time of installing the food and drink vending machine, at the time of maintenance and inspection of the food and drink vending machine or at the time of supplying the food and drink ingredients. The food and beverage vending machine according to any one of claims 1 to 11, wherein the number of times and the sales integrated number data of the food and beverage are extracted using a portable storage medium. The storage of the advertisement content data in the storage means, and the storage of the advertisement content display cumulative number stored in the storage means and the sales integrated number data of the food and drink in the other storage means are provided in the Internet and the aircraft The food and beverage vending machine according to any one of claims 1 to 11, wherein the food vending machine is performed via a wireless transceiver. A food / beverage selection input means for inputting beverages desired to be purchased, a sales port for taking out cups or packaging food / beverages supplied with food / beverages,
A food and beverage cooking means for generating a beverage from the food and beverage raw materials respectively accommodated in the aircraft,
Comprising control means for controlling the food and beverage cooking means with storage means;
An advertising display is printed on the cup or package, and a cumulative number of used cups or packaged food and drink supplied with the food and drink is stored in the storage means. A plurality of beverage cooking means including a mill that is housed in each of the aircrafts and includes a mill that grinds coffee raw material beans into coffee powder and a brewer that extracts coffee using the coffee powder,
Control means comprising a storage means for controlling the beverage cooking means;
A plurality of types of beverage names are stored in the storage means, the beverage cooking means is controlled via the control means in accordance with the beverage selected by the beverage selection input means, and in advance according to the generated beverage 15. The food and beverage vending machine according to claim 14, wherein a beverage is supplied using a cup on which a predetermined advertisement display is printed. The food and beverage and advertisement provider using the food and beverage vending machine according to any one of claims 1 to 13, the advertising content based on a direct request from an advertiser or a request through an advertising agent Is stored in the storage means, and the display content integration count stored in the storage means or the display integration count and the food and drink are stored in the storage means. An advertising method using a food and beverage vending machine, characterized in that information on the cumulative number of sales is reported to the advertiser. The food / drink vending machine according to claim 16, wherein a display object related to the advertising content displayed on the display is printed on a cup or packaging used in the food / drink vending machine. Advertising method. The food and beverage and advertisement provider using the food and beverage vending machine according to claim 14 or 15, the advertisement display requested by the advertiser based on a direct request from the advertiser or a request through an advertising agent An advertising method using a food and beverage vending machine, wherein a cup printed with a product is used and the cumulative number of cups used is reported to an advertiser.

Images