JP2008256950A - Merchandise/store information providing system and display device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a merchandise/store information providing system capable of efficiently accelerating access to a web site associated with a merchandise or a store. <P>SOLUTION: The merchandise/store information providing system is constituted of a display device 10, a mobile phone 12, and a management computer 14. The display device 10 is installed near a merchandise sales counter or in a store and has a liquid crystal display 52 which displays a bar code, wherein information on a link to the web site associated with the merchandise or store has been recorded, together with video for advertisement of the merchandise or store. The mobile phone 12 extracts the link information from image data of the bar code photographed by a CCD camera and transmits it. When the link information transmitted from the mobile phone 12 is received via the Internet 16 and a mobile phone telephone base station 18, the management computer 14 transmits data of a web page, constituting the web site, to the mobile phone 12 based on the link information. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to merchandise / store information that can receive information about merchandise and stores from the management computer by exchanging data between the communication terminal and the management computer connected via a communication network such as the Internet. The present invention relates to a providing system and a display device used in such a system.

Since advertising activities play an important role in promoting the spread of products and increasing the visibility of stores, advertising activities for products and stores using various media are being carried out. One of them is, for example, advertising activities using pocket tissue (see Patent Document 1).
The pocket type tissue contains tissue paper in a thin transparent or translucent polypropylene bag or the like, and a leaflet on which advertising information is printed is stored in the bag together with the tissue paper. . In some cases, advertising information is directly printed on the bag. Furthermore, in recent years, there are many websites that post information on products and stores, and URLs (Uniform Resource Locators) for accessing such websites are printed on the flyers together with advertising information. To be done.

Therefore, a person who has received a pocket tissue can obtain various information related to the product and the store by accessing the website by looking at the URL described in the leaflet or the like.
JP 2006-106878 A

However, leaflets and the like stored in the pocket tissue do not have a space for displaying a sufficient amount of advertisement information. The pocket-type tissue is randomly distributed at a place completely unrelated to the advertisement target product or store. For this reason, the person who receives the pocket tissue does not always pay attention to the advertising information or is interested in the product or store that is the object of advertising, and access to the website related to the product or store. It was not said that pocket tissue was effectively utilized as a means to promote
The problem to be solved by the present invention is to provide a product / store information providing system that can efficiently promote access to websites related to products and stores, and a display device used in such a system. .

The product / store information providing system according to the present invention, which has been made to solve the above problems,
a) Web page data constituting the website based on the link information transmitted from the communication terminal capable of transmitting the link information by taking an image of a bar code in which the link information to the website is recorded. A management computer to send to the terminal,
b) A display having a liquid crystal display that is installed in the vicinity of a merchandise store or in a store and displays a bar code in which link information to the product or a website related to the store is recorded together with a video for advertising the product or the store Equipment,
It is characterized by providing.

Further, the display device according to the present invention includes a communication terminal capable of capturing an image of a barcode on which link information to a website is recorded and transmitting the link information, and the link information transmitted from the communication terminal. Based on a product / store information providing system comprising a management computer that transmits web page data constituting the website to the communication terminal,
a) The device itself installed near the product sales floor or in the store,
b) a liquid crystal display that is provided in the apparatus main body and displays a barcode in which link information to a website related to the product or the store is recorded together with an advertisement video of the product or the store;
It is characterized by providing.

  Here, the advertisement video is not limited to the direct advertisement video of the product or the store, but an indirect advertisement such as a video for explaining the use method of the product, the product, the store structure, etc. Including promotional video.

  In addition, the management computer includes various cases, such as a case where a provider of a product / store information providing system is installed and a case where a management company of the store is installed.

  Since the display device that constitutes the product / store information providing system of the present invention is installed in a product sales floor or a store, the purchaser or purchaser of the product who is originally interested in the product or the store, use of the store It is easy to touch the eyes of others. In addition, since the bar code image is displayed on the display device together with the product and store advertising video, the bar code image can be almost surely recognized by a person who intends to purchase the product. Can effectively promote access to.

  Further, in the management computer constituting the product / store information providing system of the present invention, by accumulating information such as the number of times link information is transmitted from the communication terminal, the type of communication terminal that has transmitted the link information, and the like, It is possible to know the degree of attention of the user to the product and the store, the trend of the popular product and the popular store, and the like.

Hereinafter, an embodiment embodying the present invention will be described with reference to the drawings.
FIG. 1 is a diagram showing an overall configuration of a product / store information providing system according to the present embodiment. The information providing system includes a display device 10, a mobile phone 12 as a communication terminal, and a management computer 14. The mobile phone 12 and the management computer 14 are connected via the Internet 16 as a communication network and a mobile phone base station 18, and exchange various information.

As shown in FIGS. 1 and 2, the cellular phone 12 includes a cellular phone CPU 20, an antenna 22, an operation input unit 24, a call processing unit 26, a CCD camera 28 (corresponding to an imaging unit), a liquid crystal display unit 30, and a recording unit. 32, which are connected via a bus 34.
The antenna 22 is provided in the upper left part of the mobile phone 12. The liquid crystal display unit 30 is provided in the upper part of the front surface of the mobile phone 12 and displays various images based on the processing of the mobile phone CPU 20.

  The operation input unit 24 outputs an operation signal corresponding to the operation of a plurality of operation buttons 36 provided on the lower part of the front surface of the mobile phone 12 to the mobile phone CPU 20. The call processing unit 26 includes, for example, a microphone, a speaker, and an audio processing unit (none of which are shown), and various call processes are performed by the mobile phone CPU 20. The CCD camera 28 is a digital camera using a CCD (Charge Coupled Devices), acquires image data obtained by photographing various subjects in a digital format, and outputs it to the CPU 20. The recording unit 32 includes a ROM 32a, a RAM 32b, and an EEPROM 32c. The EEPROM 32c stores a decoding program, a data transmission program, a web page display program, and other various programs.

The CCD camera 28 captures a QR code, which is a two-dimensional barcode, and outputs image data representing the cell arrangement to the mobile phone CPU 20. The decoding program is a program for decoding various information recorded in the QR code from the image data of the QR code and displaying various messages on the liquid crystal display unit 30 based on the decoded various information. is there.
The web page display program is a program for causing the liquid crystal display unit 30 to display an image of a web page based on various web page display data received from the management computer 14 by the mobile phone CPU 20 via the antenna 22. is there.

  As shown in FIG. 3, the management computer 14 includes a management CPU 40, an Internet connection unit 42, a web page recording unit 44, and a management EEPROM 46, which are connected via a bus 48. The web page recording unit 44 stores a plurality of web page data for displaying a web page on the liquid crystal display unit 30 of the mobile phone 12. The management EEPROM 46 is constituted by a nonvolatile memory, and stores various programs such as a web page transmission program and a search program.

  When the management CPU 40 receives website link data from the mobile phone 12 via the Internet connection unit 42, the web page transmission program extracts the web page data of the website corresponding to the link data from the web page recording unit 44. And a program for transmitting to the mobile phone 12 via the Internet connection unit 42. When the management CPU 40 receives a keyword from the mobile phone 12 via the Internet connection unit 42, the search program extracts web page data including the keyword and transmits it to the mobile phone 12 via the Internet connection unit 42. It is a program.

  The management computer 14 is operated by an operating company entrusted by a plurality of advertisers, that is, a provider of a product / store information providing system. The operating company provides one or more websites corresponding to the entrusted advertisers on the Internet 16 using the management computer 14. The management computer 14 stores web page data constituting each website in a web page recording unit 44. The web page recording unit 44 is provided for each website, for example, and FIG. 1 shows three web page recording units 44.

  Next, the display device 10 will be described. The display device 10 is configured to continuously display products and store advertisement videos, and is installed in the vicinity of a product sales area or a store targeted for advertisement. As shown in FIGS. 4 and 5, the display device 10 includes a display device CPU 50, a liquid crystal display 52, a speaker 54, a remote control light receiving unit 56, a card slot 58, and a touch panel 60, which are connected via a bus 62. Connected. The display device 10 has a thin rectangular panel main body 10a. The liquid crystal display 52 is provided in the center of the front surface of the main body 10a, and the speakers 54 are provided on both left and right sides of the liquid crystal display 52. . The touch panel 60 is disposed on the surface of the liquid crystal display 52, and a touch operation signal of the touch panel 60 is input to the display device CPU 50.

  The remote control light receiving unit 56 is provided in the lower left part of the front surface of the apparatus main body 10a, receives an infrared signal output in response to an operation of a remote control (remote control device) 64, and uses the received light signal for the display device. It outputs to CPU50. The card slot 58 is provided on the upper surface of the apparatus main body 10a, and a memory card 66 as an external storage medium is detachably inserted. The memory card 66 stores image data displayed on the liquid crystal display 52. The image data is composed of advertising video data, QR code image data, and the like. The QR code is widely used as one of two-dimensional bar codes, and is a code formed by two-dimensionally arranging monochrome dot patterns. When the memory card 66 is inserted into the card slot 58, the display device CPU 50 reads image data from the memory card 66 in accordance with an operation signal from the remote control 64 and a touch operation signal from the touch panel 60, and displays a predetermined image or video. It is displayed on the liquid crystal display 52.

The display device 10 includes a full screen mode for displaying one screen on the liquid crystal display 52 and a split screen mode for displaying a plurality of screens. In the split screen mode, the number of screens and the number of arrays displayed on the liquid crystal display 52 include, for example, a plurality of patterns as shown in FIG. 5, and can be set to appropriate patterns.
Switching between the full screen mode and the split screen mode is performed by operating the touch panel 60, for example. Further, it is possible to set so that the screen mode is automatically switched when a predetermined time elapses.

  As will be described in detail later, in this embodiment, the standby screen is displayed on the liquid crystal display screen when the split screen mode is set. In the split screen mode, when different images are displayed on each of the plurality of screens and each divided area is touch-operated, an advertisement video related to the standby screen of the touched area can be displayed in the full-screen mode. At this time, a QR code image can be displayed on one of the plurality of standby screens, and an advertisement video can be displayed on the remaining divided screens. In this QR code, link information of a website of a store or a product related to an advertisement video displayed on the remaining divided screen is coded.

Next, the case where the operation of the information providing system is applied to an information providing system related to a hair salon as a store will be described as an example.
The display apparatus 10 which comprises the information provision system relevant to a hair salon is installed in the reception vicinity etc. which are easy to touch the user of a hair salon. Normally, a standby screen is displayed on the liquid crystal display 52 of the display device 10, and the user switches to an advertisement video when the user touches the touch panel 60. For example, FIG. 6 shows an example of a standby screen displayed on the liquid crystal display 52. In this example, the standby screen is composed of two divided screens, one of the divided screens displays an advertisement video for the hair salon, and the other divided screen displays link information of a website related to the hair salon. A QR code image obtained by encoding is displayed.

When any area of the divided screens is touched, the display device CPU 50 switches the display on the liquid crystal display 52 to the full screen mode based on the touch operation signal. That is, when the area where the advertisement video is displayed is touched, the advertisement video is displayed on the full screen on the liquid crystal display 52 (see FIG. 7), and the area where the QR code is displayed is displayed. When the touch operation is performed, an image informing the contents of the campaign being executed is displayed on the liquid crystal display 52 in full screen (see FIG. 8).
On the other hand, when the display screen of the liquid crystal display 52 displaying an image in the full screen mode is touched, the display device CPU 50 switches the display of the liquid crystal display 52 to the standby screen.

Further, in a state where the standby screen is displayed on the liquid crystal display 52, the user of the hair salon can photograph the QR code using the CCD camera 28 by operating the operation button 36 of the mobile phone 12.
When the QR code is photographed, the cellular phone CPU 20 decodes the link information recorded in the QR code from the photographed QR code image data, and based on the link information, the liquid crystal display unit 30 displays a URL or the like. Display text information and messages.

When the user operates the operation button 36 based on the display on the liquid crystal display unit 30 and selects to access the website, the mobile phone CPU 20 reads the decoded URL data into the mobile phone according to the data transmission program. The data is transmitted to the management computer 14 via the base station 18.
On the other hand, when the management CPU 40 of the management computer 14 receives the URL data from the mobile phone CPU 20, the management CPU 40 extracts the web page data of the website corresponding to the URL data from the web page recording unit 44, and the Internet connection unit. The data is transmitted to the mobile phone 12 via 42. When receiving the web page data from the management CPU 40, the cellular phone CPU 20 of the cellular phone 12 displays an image of the web page on the liquid crystal display unit 30 according to the web page display program.
As described above, when the mobile phone 12 and the management computer 14 are connected via the mobile phone base station 18 and the Internet 16, various data are exchanged between them.

  FIG. 9 shows an image of web page data that the management computer 14 that has received the URL information from the mobile phone CPU 20 first transmits to the mobile phone CPU 20. On this web page (top page), a display for logging in to the website or registering for membership in the website is displayed. When the user operates the operation button 36 of the cellular phone 12 and “login” is selected, the selection data is transmitted to the management CPU 40, and the management CPU 40 responds accordingly to another web page. The page data is transmitted to the mobile phone 12.

  As a result, a web page on which a menu list as shown in FIG. 10 is posted is displayed on the liquid crystal display unit 30 of the mobile phone 12. In this web page, the user can select an arbitrary menu item by operating the operation button 36 of the mobile phone 12. When a menu item selection operation is performed, the cellular phone CPU 20 transmits the selection data to the management CPU 40.

FIG. 11 shows an example of a web page displayed on the liquid crystal display unit 30 of the mobile phone 12 when an operation of selecting “Browsing stylist ranking” is performed. On this page, the names of stylists with popularity rankings from 1st to 10th are displayed in order.
FIG. 12 shows an example of a web page displayed on the liquid crystal display unit 30 of the mobile phone 12 when an operation of selecting “reading of reader model ranking” is performed. On this page, the names of reader models with popularity rankings from 1st to 10th are displayed in order.

When an operation for selecting a predetermined stylist or reader model is performed on the web page shown in FIG. 11 or 12, the management CPU 40 of the management computer 14 transmits the web page data related to the stylist or reader model to the mobile phone 12. Send to.
FIGS. 13 and 14 show examples of web pages related to a stylist and a reader model displayed on the liquid crystal display unit 30 of the mobile phone 12, respectively.

  On the stylist's web page, for example, information such as a beauty salon to which the stylist belongs and a hairstyle that he is good at, as well as personal information such as blood type, birthday, and hobbies of the stylist are posted. On the other hand, on the web page of the reader model, the beauty salon, the stylist in charge, the current hair style, etc. used together with the face photo of the reader model are displayed.

  In the web page of the stylist and reader model, another web page data is used for management by performing an operation for selecting various items (for example, a beauty salon, a stylist, etc.) displayed on the web page. It is transmitted from the CPU 40. Therefore, the user of the hair salon can receive provision of various information related to the hair salon by using the mobile phone 12. On the stylist and reader model web page, by performing an operation of selecting “to vote”, it is possible to participate in popularity voting of the stylist and reader model.

  As described above, in this embodiment, the URL of the website related to the product or the store is coded on the display device 10 that is installed in the product sales floor or the store and displays the advertisement video of the product or the store. A QR code image was displayed. In addition, since the display device 10 displays an image of the QR code together with the video for advertisement, the purchaser of the product, the prospective purchaser, and the store user (hereinafter referred to as “system user”) The QR code can be focused, and the system user can be effectively urged to access the website.

  When the system user accesses the website, the management computer 14 and the system user's mobile phone 12 are connected via the Internet 16, and a web page related to a product or a store is displayed on the liquid crystal display unit 30 of the mobile phone 12. Is displayed. For this reason, the system user can receive provision of various information regarding goods and a store by browsing the said web page.

  On the other hand, the management computer 14 accumulates information such as the number of accesses from the mobile phone 14 and the model of the mobile phone 14, so that the attention of the system user with respect to products and stores, the trend of popular products and popular stores, etc. I can know.

  Further, in the above-described embodiment, a plurality of divided screens are displayed on the liquid crystal display 52 of the display device 10 and a QR code image is displayed on one of the divided screens. The video was displayed. That is, the QR code image and the advertisement video can be independently displayed on the same liquid crystal display 52 screen. Accordingly, advertisement video data and QR code image data can be configured independently, and data management can be easily performed.

  In the above embodiment, advertisement video data and QR code image data are stored in the memory card 66. Therefore, by replacing the memory card 66, the advertisement video and the QR code image displayed on the liquid crystal display 52 of the display device 10 can be easily changed.

  In the above embodiment, the video to be displayed together with the data of the advertisement video and the QR code image has been described as the advertisement video for the hair salon. However, for example, hair dyes, shampoos, and rinses handled at the hair salon. It may be configured to display a video relating to a product such as a QR code image. In this case, it is preferable to display the component content, efficacy, usage method, etc. of the product on the website accessed by the user who has captured the QR code image.

  A user who has taken a QR code image can also access the website after returning from the hair salon to his home. In this case, for example, if the hair dyeing procedure using a hair dye is displayed on the website, the user who purchased the hair dye at the hair salon should work while watching the procedure when hair dyeing at home. Can be convenient.

Furthermore, the present invention is not limited to the above-described embodiments, and for example, the following modifications are possible.
The management computer is configured to be operated by a product manufacturer / sales company or store operating company, and when link information is transmitted from a communication terminal, the website provided by the product manufacturing / sales company or store operating company The web page data may be transmitted.
The communication terminal is not limited to a mobile phone, and may be a personal computer or PDA (Personal digital assistants) that can communicate with a communication network such as the Internet.

The display device CPU is configured to display an advertisement video or QR code image on a liquid crystal display based on the data stored in the memory card. However, the advertisement video data and the QR code image data are Alternatively, it may be transmitted from an external device such as a management computer to the display device CPU via the Internet. Further, the CPU for display device may include the advertisement video data and the QR code image data in advance.
The present invention is applicable to an information providing system related to a product as well as an information providing system related to a store such as a hair salon. In this case, the display device is preferably installed in the vicinity of the product sales floor.

1 is an overall configuration diagram of a product / store information providing system showing an embodiment of the present invention Block diagram showing electrical configuration of mobile phone Block diagram showing the electrical configuration of the management computer Block diagram showing electrical configuration of liquid crystal display device The figure which shows the division pattern of the screen of the liquid crystal display The figure which shows the example in which the video for advertisement and image data of QR code are displayed side by side on the liquid crystal display of the display device The figure which shows the example of the display screen of the liquid crystal display which changes when the touch operation is done to the area where the video for advertisement is displayed The figure which shows the example of the display screen of the liquid crystal display which switches, when it touch-operates the area where the image of QR Code is displayed The figure which shows the example of the web page displayed on the liquid crystal display part of a mobile telephone (the 1) FIG. 2 is a diagram illustrating an example of a web page displayed on a liquid crystal display unit of a mobile phone (part 2) FIG. 3 illustrates an example of a web page displayed on a liquid crystal display unit of a mobile phone (part 3) FIG. 4 is a diagram illustrating an example of a web page displayed on a liquid crystal display unit of a cellular phone (part 4); FIG. 5 is a diagram illustrating an example of a web page displayed on a liquid crystal display unit of a cellular phone (part 5); FIG. 6 is a diagram illustrating an example of a web page displayed on a liquid crystal display unit of a cellular phone (part 6);

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 ... Display apparatus 10a ... Apparatus main body 12 ... Mobile telephone (communication terminal)
14 ... Management computer 16 ... Internet (communication network)
28 ... CCD camera (imaging means)
52 ... Liquid crystal display 60 ... Touch panel 64 ... Memory card (external storage medium)

Claims (10)

a) Web page data constituting the website based on the link information transmitted from the communication terminal capable of transmitting the link information by taking an image of a bar code in which the link information to the website is recorded. A management computer to send to the terminal,
b) A display having a liquid crystal display that is installed in the vicinity of a merchandise store or in a store and displays a bar code in which link information to the product or a website related to the store is recorded together with a video for advertising the product or the store Equipment,
Product / store information provision system with   The liquid crystal display is configured to be capable of simultaneously displaying a plurality of divided screens, displaying the barcode on one of the plurality of divided screens, and displaying an advertisement video on the remaining divided screens. The product / store information providing system according to claim 1. The number of divided screens of the liquid crystal display is configured to be changeable,
The product / store information providing system according to claim 2, wherein a touch panel in which a touch operation area is divided according to the number of divided screens of the liquid crystal display is provided on a surface of the liquid crystal display.   The product according to any one of claims 1 to 3, further comprising an external storage medium that is detachably attached to the display device and stores display data of the advertisement video and image data of a barcode. Store information provision system.   2. An external storage device configured to be connectable to the display device via a communication network and transmitting display data of the advertisement video and image data of a barcode to the display device. The product / store information providing system according to any one of 3). A communication terminal capable of capturing an image of a barcode in which link information to a website is recorded and transmitting the link information, and a web page constituting the website based on the link information transmitted from the communication terminal In a display device used in a product / store information providing system including a management computer that transmits data to the communication terminal,
a) The device itself installed near the product sales floor or in the store,
b) a liquid crystal display that is provided in the apparatus main body and displays a barcode in which link information to a website related to the product or the store is recorded together with an advertisement video of the product or the store;
A display device comprising:   The liquid crystal display is configured to be capable of simultaneously displaying a plurality of divided screens, displaying the barcode on one of the plurality of divided screens, and displaying an advertisement video on the remaining divided screens. The display device according to claim 6. The number of divided screens of the liquid crystal display is configured to be changeable,
The product / store information providing system according to claim 7, wherein a touch panel in which a touch operation area is divided according to the number of divided screens of the liquid crystal display is provided on a surface of the liquid crystal display.   The product according to any one of claims 6 to 7, further comprising an external storage medium that is detachably attached to the display device and stores display data of the advertisement video and image data of a barcode. Store information provision system.   7. An external storage device configured to be connectable to the display device via a communication network and transmitting the advertisement video display data and barcode image data to the display device. 7. The product / store information providing system according to any one of 7 above.

Images