JP2008249784A - Advertisement information providing system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement information providing system capable of providing the optimum advertisement information for each consumer. <P>SOLUTION: The advertisement information providing system providing advertisement information to consumers includes a detection means, a provision advertisement selection means, an output instruction means, and an advertisement output means. The detection means detects a consumer to acquire consumer information. The provision advertisement selection means selects advertisement information to be provided to the consumer on the basis of the consumer information acquired by the detection means. The output instruction means instructs the advertisement output means to output the advertisement information selected by the provision advertisement selection means. The advertisement output means outputs the advertisement information selected by the provision information selection means according to the instruction. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention is a video of an advertising object such as a product to be sold or advertised outdoors, inside or outside various stores such as convenience stores, retail stores, restaurants, etc., as well as large stores such as department stores and supermarkets, The present invention relates to an advertisement information providing system for providing advertisement information composed of sound or the like.

The applicant of the present invention uses a POP (Point of Purchase), which is a device for providing advertising information related to a product, to a consumer who is a recipient of the advertisement who came to purchase the product, and this POP as an advertisement display device. Many systems have been filed (see, for example, Patent Documents 1 and 2).
JP-A-7-134555 JP 2002-198923 A

  Conventional systems that provide advertisement information have not been able to sufficiently cope with the following problems 1 and 2.

  ・ Problem 1: The same advertisement information is always transmitted at the same speed and the same volume, and the advertisement corresponding to each consumer cannot be transmitted sufficiently.

  ・ Issue 2; For example, when there are two consumers who have been shopping with parents and children, the products they are interested in often differ between parents and children. I was able to do that, but I couldn't do it enough.

  The present invention has been made to solve the above-described problems, and provides an advertisement information providing system that can provide optimal advertisement information for each consumer.

In order to achieve the above object in the present invention, the invention of claim 1 is a system for providing advertising information to consumers,
A detection unit, a provided advertisement selection unit, an output instruction unit, and an advertisement output unit;
The detecting means detects a consumer to acquire consumer information,
The provided advertisement selecting means selects advertisement information to be provided to the consumer based on the consumer information acquired by the detecting means,
The output instruction means instructs the advertisement output means to output the advertisement information selected by the provided advertisement selection means;
The advertisement output means outputs the advertisement information selected by the provided advertisement selection means according to the instruction.
This is an advertisement information providing system characterized by this.

  According to a second aspect of the present invention, there is provided the advertisement information providing system according to the first aspect, wherein the advertisement output means can display a plurality of images as advertisement information.

  The present invention can provide optimal advertisement information for each consumer. Therefore, the consumer's willingness to consume can be aroused, and the sales of the product can be improved.

  Hereinafter, the best embodiment of the present invention will be described with reference to the drawings.

  FIG. 1 is a block diagram showing a configuration of an advertisement information providing system according to an embodiment of the present invention.

  FIG. 2 is an example of an image displayed for each consumer displayed on a POP which is an advertisement output means for outputting advertisement information to the consumer.

  Reference numeral 1 denotes a sensor corresponding to detection means for detecting a consumer who is an advertisement recipient. This sensor detects a consumer's height (height), passing speed, image, etc., and transmits it as consumer information to a server 2 having provided advertisement selection means and output instruction means. In addition, an individual ID may be assigned to each sensor 1 or each shelf A provided with a plurality of sensors 1, and this ID may be transmitted to the server 2 at the same time. Further, the sensor 1 may have a clock function and may transmit the consumer information acquisition time. Information exchange between the sensor 1 and the server 2 may be either wireless or wired, and can be shared.

  Reference numeral 4 denotes a POP corresponding to an advertisement output means for outputting advertisement information to a consumer. The POP 4 needs to include at least a display for displaying an image and a speaker for generating sound. The advertisement information output from the POP4 is information that is not stored in the storage medium such as information stored in a storage medium (hard disk, memory, disk, etc.) installed in the POP4 or streaming transmitted from the server 2. It may be, and it may be shared and is not specified.

  The POP 4 can also display two images up and down as shown in FIG. The images that can be displayed on the POP4 are not limited to the upper and lower two images as shown in FIG. 2, and the images can be divided into two horizontal images or three vertical and horizontal images, but a plurality of images are provided. However, there are cases where there is no sufficient advertising effect, and it is considered that two-image split display is realistic.

  When two images are displayed on the POP 4, it is possible to appropriately perform settings such as providing audio for each image, providing only one image, or stopping audio.

  The image in the present invention includes a still image and a moving image, and is not specified to one of them, but it is natural that it can be set according to a product that provides a still image and a moving image at the same time or advertises only a still image and a moving image. is there.

  In addition, the function of a card reader for a card such as an IC card or a magnetic card can be added to the POP 4. Information exchange between the POP 4 and the server 2 may be either wireless or wired, and can be shared.

  2 is provided advertisement selection means for selecting information to be provided for each consumer based on consumer information detected by the sensor 1, and output instruction means for instructing the POP to output the selected advertisement information. Server. Information (data) used by the server 2 is stored in the database 3.

・ Selection of advertisement information to be provided for each consumer Sensor 1 is installed using consumer information detected by sensor 1 such as height (height), passing speed, and image sent from sensor 1 as main analysis information The information such as the shelf A and the installed position is analyzed as secondary analysis information, and the advertisement information to be provided to the consumer is specified. At this time, information stored in the database 3 is used.

Output instruction of advertisement information to be provided for each consumer When advertisement information to be provided for each consumer is selected as described above, it is confirmed where the advertisement information is stored in the database 3 and POP4 and stored in the POP4. If so, the output instruction is given to the consumer to output the advertisement information. If stored in the database 3, the advertisement information is extracted, and the advertisement information is sent to the POP 4 together with the output instruction to output the advertisement information to the consumer. Let

  Reference numeral 3 denotes a database that stores advertisement information and information used when analyzing consumers.

  Hereinafter, the flow of processing executed by the system of the present invention will be described with reference to the flowchart shown in FIG.

  First, a consumer is detected by the sensor 1 to acquire consumer information and transmit it to the server 2 (step 1).

  The items of consumer information detected and acquired by the sensor 1 are the height (height) of the consumer, the passing speed, the pattern / color of clothes, the number of people, humans or equipment (strollers, carts, tricycles, etc.), etc. . The sensor 1 can also capture consumer images (photos). The degree of recognition is higher when images are used.

  The installation position of the sensor 1 does not need to be specified, and is installed on the shelf A of the product, or installed as necessary, such as a store entrance / exit.

  Further, in this embodiment, only one sensor 1 is used at one place, but if a consumer is detected using a plurality of positions 1 and a plurality of sensors 1, the consumer can be detected more reliably, More optimal advertisement information can be provided to consumers.

  Next, the consumer information transmitted from the sensor 1 is compared with the information stored in the database 3 to identify the consumer (step 2).

  Below, the example which specified the consumer is demonstrated.

  Example 1: The server 2 provides information on items such as “about 165 cm tall”, “cloth color; white”, and “speed 15 m / min” from the sensor 1 (ID number K00001) installed on the shelf A for cosmetics for women. When it is received, it is identified that the consumer is a woman in comparison with the information for each item stored in the database 3.

Example 2: From sensor 1a (ID number OK00001) installed on shelf A for sweets, for example, "160cm and 80cm height""Color of clothes; White and red""Speed 10m / min", Sensor 1b (ID number) KEOK00001), for example, when receiving information on items of “height 160 cm and 80 cm”, “clothes color; white and red”, and “speed 0 m / min”, in contrast to the item information stored in the database 2, It is specified that the consumer is a mother and a child and has stopped in front of the place where the sensor 1b (ID number; KEOK00001) on the shelf A is installed. As described above, when a consumer is detected using a plurality of sensors, the accuracy of identifying the consumer increases.

  Next, the advertisement information to be provided to the consumer is specified, and an output instruction is given to the POP 4 (step 3).

  Corresponding to the example in which the consumer is specified, an example in which advertisement information to be provided to the consumer is specified and an output instruction is given to the POP 4 will be described below.

  Example 1: As noted above, the consumer was identified as a woman interested in lipstick. The advertisement information provided to the consumer includes advertisement information such as images used in lipstick commercials stored in POP4, and clothes (coats, shirts, pants) that match each lipstick color extracted from the database 3 Etc.) and specifying that the advertisement information is a combination of hair colors. Then, the advertisement information is transmitted from the database 3 together with the output instruction to the POP 4.

  Example 2: The product arranged on the shelf A in which the sensor 1b is installed is confirmed from information stored in the database 3 (this time, it is assumed as a boy's hero character confectionery). In this example, since the consumer has specified that there are two mothers and children, the output instruction includes outputting the advertising information by dividing the POP4 image into two vertically as shown in FIG. The advertisement information output on the top of the POP4 screen where the 160 cm consumer (mother) can be seen is included in the boy's hero character confectionery stored in the database 3 as provided to the 160 cm consumer (mother). The advertisement information of the nutrition information and today's special price information is identified. In addition, the advertisement information provided on the lower surface of the POP4 screen where the 80 cm consumer (child) can be seen is the hero character candy hero for boys stored in the POP4 as provided to the 80 cm consumer (child). Identifies advertising information, mainly video footage fighting villains. Then, the advertisement information is transmitted from the database 3 together with the output instruction to the POP 4.

  Next, advertisement information is output from the POP 4 to the consumer (step 4).

The block diagram which shows the structure of the advertisement information provision system which concerns on one Embodiment of this invention. The figure which shows the example of an image displayed on POP for every consumer. The flowchart which shows the flow of the process which this invention system performs

Explanation of symbols

1 ... sensor 2 ... server 3 ... database 4 ... POP

Claims (2)

A system for providing advertising information to consumers,
A detection unit, a provided advertisement selection unit, an output instruction unit, and an advertisement output unit;
The detecting means detects a consumer to acquire consumer information,
The provided advertisement selecting means selects advertisement information to be provided to the consumer based on the consumer information acquired by the detecting means,
The output instruction means instructs the advertisement output means to output the advertisement information selected by the provided advertisement selection means,
The advertisement output means outputs the advertisement information selected by the provided advertisement selection means according to the instruction.
An advertisement information providing system characterized by that.   The advertisement information providing system according to claim 1, wherein the advertisement output unit can display a plurality of images as advertisement information.

Images