JP2008210274A - Mail-order system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a mail-order system enabling the easy selection and the collective purchase of all the commodities to be purchased by continuously photographing multiple types of commodities to be purchased. <P>SOLUTION: Photographed image data is prepared by photographing the objects 31, 32 related to the commodities beforehand by a mobile communication terminal, and transmitted to a mail-order server 20. The server 20 retrieves the inside of a commodity database 21 by using the photographed image data, specifies and extracts the commodity data on the commodity corresponding to the photographed image data, and stores it in a shopping cart file. When the server receives a selection completion signal from the mobile communication terminal 10, it calculates payment data on the commodities to be purchased stored in the shopping cart file, and transmits it to the mobile communication terminal from which the signal is transmitted. Therefore, by continuously photographing the objects by the mobile communication terminal, the commodity data on the commodities to be purchased can be added to the shopping cart file. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a mail order system using a communication network such as the Internet.

  In recent years, two-dimensional barcodes displayed on products and advertisements are photographed with a camera-equipped mobile phone camera, URL information written in the two-dimensional barcode is read, and the mobile phone browser is activated. Thus, there is a system for accessing a homepage on the Internet designated by the URL information (see, for example, Patent Document 1). According to this, it is not necessary to input URL information by operating an operation key or the like of a mobile phone, and it can be easily accessed.

  There is a mail order system using the above system, so-called online mail order. For example, a two-dimensional barcode attached to a mail-order magazine is photographed with a camera of a mobile phone, URL information of a shopping site is acquired, a shopping site is accessed, a purchase desired product is selected on the shopping site and purchased. be able to.

  In addition, a two-dimensional barcode is attached to each mail-order magazine that lists a plurality of products together with each product, and the URL information is obtained by photographing the two-dimensional barcode of the product desired for purchase with the camera of the mobile phone. When accessed from the browser of the mobile phone based on the URL information, a purchase page for purchasing the desired purchase item in the shopping site is displayed and can be purchased.

  Payment of the price in such a purchase method is often performed using a credit card number. For example, if you click the purchase button after selecting a product you want to purchase on the shopping site, a screen for entering information such as a credit card number will be displayed, and payment will be made by entering and authenticating such information. It is a mechanism to be performed.

JP 2002-82855 A

  In the case of the method of selecting and purchasing desired products on the former shopping site, the mail-order magazine is at hand of the mail-order user, and the mail-order user already wants to purchase from the multiple products introduced in the mail-order magazine However, it is necessary to access the shopping site, display the same contents as the contents of the mail-order magazine on the mobile phone, and perform an operation of selecting the desired purchase item again on the shopping site. Therefore, the work of searching for a purchase desired product on a shopping site is complicated. In particular, when there are a large number of product publication pages, it is difficult to quickly find the same product as the purchase desired product published in a mail-order magazine, which is not convenient. In addition, in order to display the same contents as the mail-order magazine on the mobile phone, it is necessary to receive a large amount of display data from the server. Therefore, there is a risk of causing a delay in display speed and an increase in communication cost due to the communication speed.

  In the case of the method of photographing the latter two-dimensional bar code and displaying the purchase page of the desired purchase item on the mobile phone, it is possible to purchase only the desired purchase item, and purchase other desired purchase items together as well. I can't. That is, when URL information is acquired by shooting a two-dimensional barcode of a desired purchase item, the camera shooting mode of the mobile phone is terminated and the browser is activated, and the user jumps to the purchase page dedicated to the purchase item. It is not possible to continuously shoot two-dimensional barcodes of products.

  Therefore, if there are other types of products that the mail order user wishes to purchase among the products introduced in the same mail order magazine, after all purchase procedures for the previous purchase desired products have been completed Again, it was necessary to take a two-dimensional barcode of another item desired for purchase and access the purchase page to perform the purchase procedure. Therefore, the purchase procedure is complicated when there are a plurality of types of purchase desired products.

  The present invention has been made in view of these problems, and an object of the present invention is to easily select all purchase desired products by photographing a plurality of types of purchase desired products individually and in a batch. The purpose is to provide a mail order system.

  A mail order system according to claim 1 that solves the above problem is a mail order system having a server connected to a communication network and a mobile communication terminal connectable to the server via the communication network. The mobile communication terminal is created by a photographing unit capable of photographing a subject previously associated with a product, a photographed image data creating unit that creates photographed image data of a subject photographed by the photographing unit, and a photographed image data creating unit. A product database that includes a purchase request request transmission unit that creates a purchase request having captured image data and transmits the purchase request to the server, and the server stores product data including a product number and price information of the product And receive a purchase request received from a mobile communication device The product database corresponding to the photographed image data is searched from the product data stored in the product database using the photographed image data of the purchase request received by the purchase request request receiving means. Product data extraction means for identifying data and extracting it as product data of the product desired to purchase, and upon receiving a purchase request from the mobile communication terminal, it is determined whether a shopping cart file dedicated to the mobile communication terminal of the transmission source exists. When the shopping cart file determining means and the shopping cart file determining means determine that there is no shopping cart file dedicated to the transmission source mobile communication terminal, a shopping cart file dedicated to the transmission source mobile communication terminal is created and shopping is performed. Purchase to cart file Data storage means for storing the product data of the desired product, and when it is determined that there is a shopping cart file dedicated to the mobile communication terminal of the transmission source, Every time product data of a product you want to purchase is stored in the shopping cart file, the payment amount data is calculated and updated based on the price information in the product data stored in the shopping cart file dedicated to the mobile communication terminal of the sender. Payment amount data calculation update means, and the mobile communication terminal has a selection end signal transmission means for transmitting to the server a selection end signal for ending the selection of the desired product for purchase. By receiving the selection end signal, a payment waiting file dedicated to the mobile communication terminal of the sender is created. The product data for all the products you want to purchase stored in the shopping cart file dedicated to the mobile communication terminal of the sender Data transmission means for transferring total merchandise data and total payment amount data to a deposit-waiting file, and data transmission for sending the total payment amount data moved to the deposit-waiting file by the data movement means to the source mobile communication terminal And the mobile communication terminal includes data receiving means for receiving the total payment amount data transmitted from the total payment amount data transmission means.

  According to the first aspect of the present invention, an object associated with a product in advance, for example, a photograph of a product published in a mail-order magazine or a subject such as a two-dimensional barcode attached to the periphery of the photograph is carried. By photographing with the communication terminal, it is possible to transmit a purchase request requesting the purchase of the product to the server.

  Upon receiving a purchase request from the mobile communication terminal, the server searches the product database to identify and extract product data corresponding to the photographed image data, and stores it in a shopping cart file dedicated to the mobile communication terminal of the transmission source. Save it as product data for the product you want to purchase. Therefore, product data of a plurality of purchase desired products can be sequentially added to the shopping cart file by continuously photographing a plurality of subjects with the mobile communication terminal.

  When the selection end signal is received from the mobile communication terminal, the payment amount data is calculated based on the price information included in the product data of the purchase desired product stored in the shopping cart file and transmitted to the transmission source mobile communication terminal. The The mobile communication terminal receives the total payment amount data transmitted from the server.

  Accordingly, a general user who operates a mobile communication terminal can obtain payment amount data for purchasing a plurality of purchase desired items in a lump, for example, transfer to a financial institution, credit card settlement, electronic money, etc. The price corresponding to the payment amount data can be paid to the service provider. In addition, the mail order service provider can confirm that the same amount as the payment amount data stored in the payment waiting file has been received by the financial institution, and then send the desired product for purchase.

  As described above, it is possible to select a desired product for purchase simply by photographing a subject with a mobile communication terminal. Therefore, it is not necessary to search for a desired product for purchase on a shopping site as in the prior art, and the operation of selecting is simple and convenient. Then, by photographing a plurality of types of purchase desired products individually in succession, it is possible to select all the purchase desired products and purchase them all at once.

  According to a second aspect of the present invention, in the mail order system according to the first aspect, the data transmission means transmits the total product data to the transmission source mobile communication terminal, and the data reception means is transmitted from the data transmission means. It receives the total merchandise data.

  According to the invention of claim 2, since the total product data stored in the shopping cart file dedicated to the mobile communication terminal of the transmission source is transmitted to the mobile communication terminal of the transmission source, In addition to the payment amount data for purchasing the desired purchase items in a lump, the product data of the desired purchase items can be recognized. Therefore, the general user who operates the mobile communication terminal can check the product data for the selected purchase desired product.

  According to a third aspect of the present invention, in the mail-order sales system according to the first or second aspect, the data transmission means transmits the payment amount data each time the payment amount data is calculated and updated by the payment amount data calculation / update means. Transmitting to the original mobile communication terminal, the data receiving means receives the payment amount data transmitted from the data transmitting means.

  According to the invention of claim 3, since the payment amount data is transmitted to the transmission source portable communication terminal every time the payment amount data is calculated and updated by the payment amount data calculation / update means, the transmission source portable communication terminal side During the selection of the purchase desired product, payment amount data of the already selected purchase desired product can be obtained. Therefore, the general user who operates the mobile communication terminal can confirm the payment amount of the already selected purchase desired product while selecting the desired purchase product.

  According to a fourth aspect of the present invention, in the mail order system according to any one of the first to third aspects, the data transmitting unit calculates and updates the payment amount data by the payment amount data calculation update unit, The product data stored in the shopping cart file dedicated to the transmission source mobile communication terminal is transmitted to the transmission source mobile communication terminal, and the data reception means receives the product data transmitted from the data transmission means. To do.

  According to the invention of claim 4, every time the payment amount data is calculated and updated by the payment amount data calculation / update means, the product data stored in the shopping cart file dedicated to the mobile communication terminal of the transmission source is the mobile communication of the transmission source. Since it is transmitted to the terminal, the product data of the purchase desired product that has already been selected can be obtained on the mobile communication terminal side of the transmission source during the selection of the purchase desired product. Therefore, the general user who operates the mobile communication terminal can confirm the selected purchase desired product during the selection of the purchase desired product.

  According to the present invention, it is possible to select a desired product for purchase simply by photographing a subject with a mobile communication terminal, and the selection operation is simple and convenient. Then, by sequentially shooting a plurality of types of purchase desired products individually, it is possible to easily select all the purchase desired products, and it is possible to purchase each purchase desired product in a batch.

  Next, a first embodiment of the present invention will be described with reference to the drawings.

  1 is a diagram schematically illustrating the configuration of a mail order system 1 according to the present embodiment, FIG. 2 is a diagram illustrating the configuration of a mobile phone 10, FIG. 3 is a functional block diagram of the mobile phone 10, and FIG. FIG. 5 is a diagram for explaining functions realized in the mobile phone 10 by the application program, and FIG. 5 is a diagram for explaining functions of the mail order server 20.

  The mail order system 1 includes a camera-equipped mobile phone (mobile communication terminal) 10 that can be connected to the Internet 2, which is a communication network, and a mail order server 20 connected to the Internet 2. The mobile phone 10 is operated by a general user of the mail order system 1, and the mail order server 20 is managed and operated by a mail order dealer.

  In the present embodiment, as shown in FIG. 2, the mobile phone 10 is a so-called foldable mobile phone in which a display unit 10A and an operation unit 10B are connected by a hinge. And as shown to Fig.2 (a), the main display screen 10a and the speaker 10b are provided in the folding inner side surface of 10 A of display parts. Further, as shown in FIG. 2B, a sub display screen 10c and a camera 10d are provided on the folded outer side surface. A key operation unit 10f including a plurality of operation keys and a microphone 10g are provided on the folding inner side surface of the operation unit 10B.

  As shown in FIG. 3, the mobile phone 10 has a control unit 10h. The control part 10h consists of a microcomputer etc., and comprises a control means and a memory | storage means as the internal function. The control unit 10h receives an operation signal from the key operation unit 10f and also receives an image signal from the camera 10d. Then, the control unit 10h controls the operation of the camera 10d and controls the display of the main display screen 10a and the sub display screen 10c.

  An audio unit 10i and a communication unit 10j are connected to the control unit 10h. The voice unit 10i performs A / D conversion on the voice signal input to the microphone 10g and outputs it to the control unit 10h. The control unit 10h provides the A / D converted audio signal to the communication unit 10j, converts the signal to a radio signal by the communication unit 10j, and transmits the signal to the outside. When the communication unit 10j receives the radio signal, the communication unit 10j sends the signal to the voice unit 10i via the control unit 10h. The voice unit 10i converts the signal into a voice signal by D / A conversion and outputs the voice signal from the speaker 10b. The

  The camera 10d, which is a photographing unit, has almost the same configuration and function as a general digital camera, and can photograph a subject by operating a shutter key of a key operation unit. The image of the subject is displayed on the main display screen 10a and stored in the storage means in the control unit 10h as image data having a predetermined data format.

  The mobile phone 10 is pre-installed with a browser, which is a software program for connecting to the Internet 2. The browser is activated to connect to the Internet 2 and receive content data from a Web server or the like. Can be done.

  For example, when URL information indicating the address of a Web server is input by operating a browser, a corresponding IP address is provided to the mobile phone 10 from a name server (not shown). The browser uses the IP address to connect from the base station 3 of the wireless telephone network to the Web server via the management center 4 of the operator and the Internet 2. Then, for example, using HTTP, it is possible to receive distribution of content data such as moving images, characters, and sounds from a Web server.

  In addition, an application program for a mail order system is installed in the mobile phone 10 in a state where it can be activated. Then, as shown in FIG. 4, by starting this application program, the photographed image data creation means 11, the purchase request request transmission means 12, the selection end signal transmission means 13, and the data reception means 14 are realized.

  The photographed image data creation means 11 performs a process of displaying the photographed image obtained by photographing the subject on the main display screen 10a by activating the application program for the mail-order sales system to set the mobile phone 10 in the photographing mode by the camera 10d. Then, by operating a shutter key assigned to the key operation unit in advance by the application program, the photographed image data having a predetermined data format is created and stored in the storage means in the control unit 10h.

  The purchase request request transmission unit 12 performs a process of creating a purchase request and transmitting it to the mail order server 20. The purchase request is for requesting the mail-order server 20 to sell the product desired for purchase specified by the captured image data, and has the captured image data created by the captured image data creating means 11. The purchase request request transmitting means 12 creates a purchase request when the photographed image data is created by the photographed image data creating means 11 and stored in the storage means in the control unit 10h.

  The selection end signal transmission means 13 performs a process of transmitting a selection end signal for ending selection of the desired product for purchase to the mail order server 20. The selection end signal is transmitted by selecting an icon displayed on the main display screen 10a by the application program.

  The data receiving unit 14 performs a process of receiving data transmitted from the mail order server 20. Data transmitted from the mail order server 20 includes payment amount data, total payment amount data, product data, total product data, and the like, and the data receiving unit 14 receives these various data. The control unit 10h performs a process of displaying these received data on the main display screen 10a in a preset form.

  The mail order server 20 has a function capable of data communication with the mobile phone 10 using, for example, HTTP. As shown in FIG. 5, the mail order server 20 includes a product database 21, a purchase request receiving unit 22, a product data extracting unit 23, a shopping cart file determining unit 24, a data storing unit 25, a payment amount data calculating / updating unit 26, Data moving means 27, data transmitting means 28, and storage means 29 are provided.

  The product database 21 stores product data such as product names, product number information, price information, etc. of products handled by the mail order system 1 in a readable state. The purchase request request receiving unit 22 receives the purchase request transmitted from the mobile phone 10 and stores the request in the storage unit 29.

  The product data extraction unit 23 searches the product database 21 using the photographed image data included in the purchase request, and the product data of the product corresponding to the photographed image data from the product data stored in the product database 21. Is specified and extracted as product data of the product desired to be purchased.

  Specifically, the captured image data included in the purchase request is read from the storage unit 29, and it is determined whether or not the product specifying information is included in the captured image data. If the product specifying information is included, A process of reading product specifying information from the captured image data is performed.

  Then, it is determined whether or not product data including information that matches the product identification information exists in the product database 21, and if it exists, the product data is extracted from the product database 21 as product data of the purchase desired product. Perform the process.

  For example, when the photographed image data is obtained by photographing a two-dimensional barcode as a subject, product number information that is product identification information included in the two-dimensional barcode is read.

  Then, the product number information read from the two-dimensional barcode of the photographed image data and the product data having the same product number among the product data stored in the product database are extracted as the product data of the product desired to be purchased. Do.

  When the purchase request request receiving unit 22 receives the purchase request from the mobile phone 10, the shopping cart file determination unit 24 determines whether or not a shopping cart file dedicated to the mobile phone 10 of the transmission source exists in the storage unit 29. Perform the process. This determination is made based on unique information for specifying the transmission source mobile phone 10 included in the purchase request, for example, information on the serial number of the mobile phone 10. For example, when a purchase request is received, a search is made as to whether or not a shopping cart file having the same production number as that contained in the purchase request is stored in the storage unit 29 and stored in the storage unit 29. If it is stored, it is determined that a shopping cart file dedicated to the transmission source mobile phone 10 exists in the storage means 29.

  When the shopping cart file determining unit 24 determines that the shopping cart file dedicated to the transmission source mobile phone 10 does not exist, the data storage unit 25 stores the shopping cart file dedicated to the transmission source mobile phone 10 in the storage unit 29. Processing is performed to store the product data of the product desired to be purchased, which is created and extracted by the product data extraction means 23 in the shopping cart file. The newly created shopping cart file is given unique information of the mobile phone 10 included in the purchase request. When the shopping cart file determining unit 24 determines that there is a shopping cart file dedicated to the transmission source mobile phone 10, the product data extraction unit 23 extracts the shopping cart file dedicated to the transmission source mobile phone 10. A process for storing product data of a purchase desired product is performed.

  The payment amount data calculation / update unit 26 stores all the products stored in the shopping cart file dedicated to the transmission source mobile phone 10 every time the data storage unit 25 stores the product data of the product desired to be purchased in the shopping cart file. A process of calculating and updating payment amount data based on the price information of the data is performed. The payment amount data is calculated by simply adding the price information of each desired purchase item or adding the shipping cost of the item. The payment amount data calculated by the payment amount data calculation / update means 26 is stored in the storage means 29 as the payment amount data of the source mobile phone 10, and the payment amount data for the same mobile phone 10 already exists. Is updated by overwriting.

  When the server 20 receives the selection end signal from the mobile phone 10, the data moving unit 27 creates a deposit-waiting file dedicated to the source mobile phone 10 in the storage unit 29. Then, all the product data stored in the shopping cart file dedicated to the mobile phone 10 of the transmission source is set as total product data, and the payment amount data calculated and updated by the payment amount data calculation update unit 26 is set as total payment amount data. The total merchandise data and the total payment amount data are moved to the deposit waiting file and stored.

  When the total merchandise data and the total payment amount data are moved and stored in the payment waiting file, all the merchandise data stored in the shopping cart file dedicated to the mobile phone 10 of the transmission source is deleted. In this way, the total product data and the total payment amount data are stored in the payment waiting file, so the mail order service provider receives the same amount as the payment amount data stored in the payment waiting file to the financial institution. It is possible to confirm that the payment has been confirmed, and after confirming the payment, the shipping operation for the desired product can be started.

  The data transmission means 28 performs a process of copying the total payment amount data and the total merchandise data transferred to the deposit waiting file by the data movement means 27 and transmitting them to the transmission source mobile phone 10. Therefore, on the mobile phone 10 side, it is possible to obtain payment amount data for purchasing a plurality of purchase desired products at once and product data of all purchase desired products that have been finally selected and decided to be purchased. Therefore, the general user who operates the mobile phone 10 can check the product data of all purchase desired products for which purchase has been decided. Then, for example, payment corresponding to the payment amount data can be paid to the mail order dealer using transfer to a financial institution, credit card settlement, electronic money or the like.

  The data transmission means 28 also calculates the payment amount data and the product data stored in the shopping cart file dedicated to the transmission source mobile phone 10 each time the payment amount data is calculated and updated by the payment amount data calculation / update means 26. Is transmitted to the source mobile phone 10. Therefore, on the mobile phone 10 side, it is possible to obtain payment amount data and product data of the already selected purchase desired product while selecting the desired product for purchase. Therefore, the general user who operates the mobile phone 10 can check the current payment amount and the selected purchase desired product during the selection of the purchase desired product.

  Next, a specific operation of the mail order system 1 will be described below with reference to FIG. FIG. 6 is a diagram for explaining a selection method for selecting a purchase desired product from among the products published in the mail-order magazine 30. A reference numeral 30 shown in FIG. 6 is a mail-order magazine on which products sold by the mail order system 1 are posted.

  The mail-order magazine 30 includes a plurality of types of products, and displays various product data such as a two-dimensional barcode 31 having photos, prices, product names, product numbers, and product number information of each product. . Then, the same product data as these product data is stored in the product database 21 in advance.

  First, when a mail order application program is activated by an operation of the mobile phone 10 by a general user, the mobile phone 10 enters a shooting mode in which shooting by the camera 10d is possible.

  As shown in FIG. 6, the main display screen 10a of the mobile phone 10 is divided into an upper part and a lower part. An image projected by the camera 10d is displayed on the upper part of the main display screen 10a, and a lower part of the main display screen 10a. Displays various data such as product data and payment amount data, and various icons such as “add to cart” 15, “view in cart” 16, “purchase” 17, and the like.

  Then, when a two-dimensional barcode 31 of a desired purchase item posted in the mail-order magazine 30 is photographed as a subject and the “Add to Cart” 15 icon is selected, it is assumed that the desired purchase item is selected, and the application program is The photographed image data is created, a purchase request having the photographed image data is created and transmitted to the mail order server 20.

  When the mail order server 20 receives the purchase request from the mobile phone 10 by the purchase request request receiving means 22, the mail order server 20 stores it in the storage means 29. Then, the photographed image data included in the purchase request is read from the storage unit 29, the product data extracting unit 23 searches the product database 21 using the photographed image data, and a plurality of data stored in advance in the product database 21. The product data corresponding to the photographed image data is identified from the product data and extracted as product data of the purchase desired product.

  Here, it is first determined whether or not the product specifying information is included in the captured image data. The photographed image data is obtained by photographing a two-dimensional barcode 31, and the two-dimensional barcode 31 includes product number information that is product identification information. Therefore, the product number information included in the two-dimensional barcode 31 is read from the captured image data of the two-dimensional barcode 31.

  Then, it is determined whether or not product data including information that matches the read product number information exists in the product database 21. In the product database 21, product data having the same product number as the read product number information is stored. Therefore, the product data is specified as product data of the product corresponding to the photographed image data, and is extracted from the product database 21 as product data of the purchase desired product.

  When the mail order server 20 receives the purchase request from the mobile phone 10 by the purchase request request receiving means 22, the shopping cart file determination means 24 stores a shopping cart file dedicated to the mobile phone 10 in the storage means 29. It is determined whether or not it exists.

  For example, in the case of the first selection, since the shopping cart file dedicated to the transmission source mobile phone 10 does not exist in the storage means 29, the shopping cart file dedicated to the transmission source mobile phone 10 is stored by the data storage means 24. The product data created in the means 29 and extracted by the product data extracting means 23 is stored in the shopping cart file. Then, the payment amount data calculation update means calculates and updates the payment amount data of the product data stored in the shopping cart file dedicated to the transmission source mobile phone 10.

  In addition, for example, in the case of the selection after the second time in succession, the total amount of all the prices of the selected products, or the sum of the total amount and the postage is calculated and updated as the payment amount. The

  When payment amount data calculation / update is performed by the payment amount data calculation / update means 26, the data transmission means 28 transmits the calculated and updated payment amount data to the mobile phone 10 of the transmission source, and the lower part of the main display screen 10a. Is displayed. Therefore, the general user who operates the mobile phone 10 can confirm the payment amount data of the selected purchase desired product that has already been selected during the selection of the purchase desired product.

  In addition, by selecting the “view in cart” 16 icon, a request to send product data stored in the shopping cart file dedicated to the mobile phone 10 of the transmission source is sent from the mobile phone 10 to the mail order server. 20 is transmitted.

  Upon receiving this request, the mail order server 20 transmits the product data stored in the shopping cart file dedicated to the source mobile phone 10 to the source mobile phone 10 and displays it on the main display screen 10 a of the mobile phone 10. Let Therefore, the general user who operates the mobile phone 10 can check the product data for the already selected purchase desired product while selecting the desired product for purchase.

  When the “add to cart” 15 icon is selected, the mobile phone 10 returns to the shooting mode again, and when there is a next purchase desired product, the two-dimensional barcode is shot and the purchase desired product is displayed. It is in a state where selection can be performed continuously.

  Therefore, when there are a plurality of types of purchase desired products, the general user can continuously select the plurality of types of purchase desired products individually by using the mobile phone 10, and the product data of the purchase desired products can be obtained. It can be added to the shopping cart file one after another.

  When the selection of the purchase desired product is finished, the “purchase” 17 icon is selected. When the “purchase” 17 icon is selected, a selection end signal is transmitted to the mail order server 20 by the selection end signal transmitting means 13.

  When the mail order server 20 receives the selection end signal from the mobile phone 10, a payment waiting file dedicated to the mobile phone 10 is created. Then, the product data for all desired purchase products stored in the shopping cart file dedicated to the mobile phone 10 is used as the total product data, and the payment amount data calculated and updated by the payment amount data calculation / update means is the total payment. It is converted to money amount data and moved to a deposit waiting file. Then, the total product data and the total payment amount data are transmitted from the mail order server 20 to the mobile phone 10 by the data transmission means 28.

  Therefore, a general user who operates the mobile phone 10 can obtain total payment amount data for purchasing a plurality of types of purchase desired items in a lump. For example, transfer to a financial institution, credit card settlement, electronic money The price corresponding to the payment amount data can be paid to the mail order dealer using the above.

  Further, the mail-order dealer can ship the desired product after confirming that the same amount as the payment amount data stored in the deposit waiting file has been deposited in the financial institution.

  According to the present system 1, it is possible to select a desired purchase item simply by photographing a two-dimensional barcode displayed in correspondence with the desired purchase item in the mail order magazine 30 with the camera 10d of the mobile phone 10. Easy to use and easy to use. Then, two-dimensional barcodes can be continuously photographed for a plurality of types of purchase desired products, and all of the photographed purchase desired products can be easily selected and purchased together.

  Further, it is only necessary to send a purchase request having photographed image data from the mobile phone 10 to the mail order server 20, and it is necessary to receive display data similar to the contents of the mail-order magazine and display it on the mobile phone 10 as in the past. Therefore, the amount of data communicated between the mail order server 20 and the mobile phone 10 via the Internet 2 can be reduced, and communication costs can be reduced and the communication network can be stabilized. it can.

  Next, a second embodiment of the present invention will be described below with reference to FIGS. FIG. 7 is a diagram for explaining the function of the mail order server in the present embodiment, and FIG. 8 is a diagram for explaining a selection method for selecting a product desired for purchase from among products listed in the mail-order magazine 30 '. The same components as those in the first embodiment described above are denoted by the same reference numerals, and detailed description thereof is omitted.

  What is characteristic in the present embodiment is that the desired product for purchase can be selected by taking a photograph 32 of the product published in the mail-order magazine 30 'as a subject.

  The product database 21 ′ of the mail order server 20 stores product data having product names, product number information, price information, etc. in a readable state. The product data includes the reference image data that is the same image data as the product photo and the feature amount of the reference image data for each product published in the mail order magazine 30 ′.

  The product data extraction unit 23 ′ of the mail order server 20 searches the product database 21 using the captured image data included in the purchase request, and converts the product data stored in the product database 21 into captured image data. A process for identifying the product data of the corresponding product and extracting it as product data of the desired product for purchase is performed.

  Specifically, the captured image data included in the purchase request is read from the storage unit 29, and it is determined whether or not the product data having the reference image data regarded as the same as the captured image data exists in the product database 21 ′. If it is determined that the product exists, the product data is extracted from the product database 21 ′ as the product data of the purchase desired product.

  The determination of whether or not they are the same is performed by calculating a similarity rate using the feature amount of the captured image data and the feature amount of the reference image data, and whether or not the similarity rate is higher than a preset criterion value. Is done by. When it is determined that the similarity rate is higher than the determination reference value, the reference image data is processed as the same as the captured image data.

  The feature amount of the captured image data and the feature amount of the reference image data are obtained by convolution of the Laplacian filter, Hough transform, and the like for the structural features such as edges, lines, and contours indicated by the image, but are not limited thereto. For example, a color or texture may be used. The similarity ratio is calculated using the feature amounts of the two image data of the photographed image data and the reference image data. The similarity rate is a value indicating the degree of similarity between two images, and the higher the value, the more similar the two images are.

  Next, a specific operation of the mail order system 1 in the present embodiment will be described below. In the mail order magazine 30 ', a plurality of types of products are listed, and various product data such as photographs, prices, product names, product numbers and the like of each product are displayed. Then, the same product data as these product data is stored in the product database 21 in advance.

  First, an application program for mail-order sales is activated by an operation of the mobile phone 10 by a general user, and the mobile phone 10 is set to a shooting mode in which shooting by the camera 10d is possible.

  Then, a photograph 32 of a purchase desired product posted in the mail order magazine 30 'is taken as a subject. When the "Add to Cart" 15 icon is selected, it is determined that the purchase desired product is selected, and the application program The photographed image data obtained by photographing the image is created, a purchase request containing the photographed image data is created and transmitted to the mail order server 20.

  When the mail order server 20 receives the purchase request from the mobile phone 10 by the purchase request request receiving unit 22, the mail order server 20 stores the captured image data included in the purchase request in the storage unit 29. Then, the photographed image data is read from the storage unit 29, the product database 21 is searched, and product data corresponding to the photographed image data is specified from among a plurality of product data stored in the product database 21 in advance. A process of extracting the product data of the desired product for purchase is performed.

  Specifically, it is determined whether or not the reference image data regarded as the same as the photographed image data exists in the product database 21 '. The photographed image data is obtained by photographing a photograph of a purchase desired product published in a mail-order magazine 30 'as a subject, and the feature amount is calculated first.

  Then, the similarity rate is calculated using the feature amount of the photographed image data and the feature amount of the reference image data stored in the product database 21 ′, and it is determined whether or not the similarity rate is higher than the determination reference value. The Then, of the reference image data stored in the product database 21 ′, the reference image data determined to have a feature quantity similarity higher than the determination reference value is regarded as the same as the captured image data.

  In the product database 21 ', the same reference image data as the photograph of the product published in the mail order magazine 30' is stored. Therefore, the product data extraction unit 23 ′ regards the reference image data as the same as the photographed image data, specifies that the product data having the reference image data is the product data of the product corresponding to the photographed image data, and purchases it. The product data of the desired product is extracted from the product database 21 ′.

  According to the mail-order sales system 1 in the present embodiment, it is possible to select a desired product for purchase simply by taking a photograph of the desired product displayed on the mail-order magazine 30 ′ with the camera 10 d of the mobile phone 10 as a subject. Easy to use and easy to select. Then, by continuously taking photographs of a plurality of types of purchase desired products, it is possible to easily select all of the photographed purchase desired products and purchase them in a lump.

  The present invention is not limited to the above-described embodiments, and various modifications can be made without departing from the spirit of the present invention. For example, in each of the above-described embodiments, a case where an application program for mail-order sales installed in the mobile phone 10 is used as an example, but a browser may be used instead.

It is a figure which shows roughly the structure of the mail order system in 1st Embodiment. It is a figure explaining the structure of a mobile telephone. It is a functional block diagram of a mobile phone. It is a figure explaining the function implement | achieved in a mobile telephone by an application program. It is a figure explaining the function of a mail order server. It is a figure explaining the selection method which selects a purchase desired product from the goods published in the mail order magazine. It is a figure explaining the function of the mail order server in 2nd Embodiment. It is a figure explaining the selection method which selects a purchase desired product from the goods published in the mail order magazine.

Explanation of symbols

1 Mail order system 2 Internet (communication network)
10 Mobile phone (mobile communication terminal)
10d camera (photographing means)
11 Captured image data creation means 12 Purchase request request transmission means 13 Selection end signal transmission means 20 Mail order server (server)
21, 21 'Product database 22 Purchase request request receiving means 23, 23' Product data extracting means 24 Shopping cart file determining means 25 Data storage means 26 Payment amount data calculation updating means 27 Data moving means 28 Data transmitting means 30 'Mail order magazine 31 2D barcode 32 Photo

Claims (4)

A mail order system comprising a server connected to a communication network and a portable communication terminal connectable to the server via the communication network,
The mobile communication terminal includes a photographing unit capable of photographing a subject previously associated with a product, a photographed image data creating unit that creates photographed image data of a subject photographed by the photographing unit, and a photographed image data creating unit. Creating a purchase request with the created photographed image data, and sending the purchase request to the server.
The server includes a product database storing product data including a product number and price information of a product, a purchase request request receiving means for receiving the purchase request transmitted from the mobile communication terminal, and the purchase request reception The product database is searched using the photographed image data included in the purchase request received by the means, and product data of the product corresponding to the photographed image data is stored in the product data stored in the product database. Product data extracting means for specifying and extracting as the product data of the desired product for purchase, and receiving the purchase request from the mobile communication terminal, it is determined whether or not there is a shopping cart file dedicated to the source mobile communication terminal Shopping cart file determination means for performing shopping When it is determined that the shopping cart file dedicated to the mobile communication terminal of the transmission source does not exist, the shopping cart file dedicated to the mobile communication terminal of the transmission source is created and the product of the desired purchase item is stored in the shopping cart file Data is stored, and when it is determined that there is a shopping cart file dedicated to a mobile communication terminal as a transmission source, data storage means for storing product data of the desired purchase product in the shopping cart file, and the data storage means Each time the product data of the desired purchase product is stored in the shopping cart file, the payment amount data is calculated based on the price information of the product data stored in the shopping cart file dedicated to the transmission source mobile communication terminal Payment amount data to be updated Has a de-updating means, the,
The mobile communication terminal has a selection end signal transmitting means for transmitting to the server a selection end signal for ending the selection of the purchase desired product,
The server, upon receiving the selection end signal from the mobile communication terminal, creates a payment waiting file dedicated to the source mobile communication terminal and stores it in a shopping cart file dedicated to the source mobile communication terminal. The total product data and the total payment amount are set as total product data, and the payment amount data calculated and updated by the payment amount data calculation and updating means as total payment amount data. Data moving means for moving data to the deposit-waiting file, and data transmitting means for sending the total payment amount data moved to the deposit-waiting file by the data moving means to the mobile communication terminal of the transmission source,
The mail-order sales system, wherein the mobile communication terminal has data receiving means for receiving the total payment amount data transmitted from the total payment amount data transmission means. The data transmission means transmits the total product data to the mobile communication terminal of the transmission source,
The mail order system according to claim 1, wherein the data receiving unit receives the total product data transmitted from the data transmitting unit. The data transmission means transmits the payment amount data to the transmission source mobile communication terminal each time the payment amount data is calculated and updated by the payment amount data calculation update means,
The mail order system according to claim 1 or 2, wherein the data receiving unit receives the payment amount data transmitted from the data transmitting unit. Each time the payment amount data is calculated and updated by the payment amount data calculation / update unit, the data transmission unit reads the product data stored in the shopping cart file dedicated to the mobile communication terminal of the transmission source. Send it to your mobile device,
The mail order system according to any one of claims 1 to 3, wherein the data receiving unit receives the product data transmitted from the data transmitting unit.

Images