JP2008104239A - Broadcasting system, receiver, and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To limit usage of a broadcasting program when prerequisite information of a broadcasting program is cut at a viewer side. <P>SOLUTION: A broadcasting system comprises a broadcasting station 10 for transmitting first broadcasting data including control information 1 and second broadcasting data including control information 2 by the same channel sequentially, and a broadcasting receiver 20 for executing a process in accordance with the control information 1, 2 based on instruction to be inputted when the first and second broadcasting data is retrieved sequentially. Thereby usage of the broadcasting program can be limited because any one of the first or the second control information is lucked when the prerequisite information of the broadcasting program is cut at the viewer side if the first and the second broadcasting data is made to be the prerequisite information. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a broadcasting system, a receiving apparatus and a program used for digital broadcasting, and in particular, a broadcasting system and a receiving apparatus capable of restricting the use of a broadcast program when the premise information of the broadcast program is cut on the viewer side. And the program.

  In general, broadcast stations such as terrestrial broadcasts transmit broadcast programs so that they can be viewed free of charge, while inserting commercials provided in the middle of broadcast programs to produce programs from commercial providers that provide such commercials. The cost etc. are obtained.

  That is, a broadcast program is broadcast free of charge with the cooperation of a broadcasting station and a commercial provider on the premise that it is viewed together with the commercial.

  In other words, the commercial cut phenomenon in which the viewer switches to another channel at the time of commercial or the commercial cut function installed in a video recorder or the like deletes the commercial and records / plays it breaks the important premise described above. Leads to. This type of commercial cut phenomenon is not particularly effective, but it requires a complicated operation on the viewer side, so it is less frequent and is not considered a problem.

  However, when terrestrial broadcasting is shifted to digital broadcasting, it is technically easy to distinguish between broadcast programs and commercials, so the commercial cut function can be widely used in viewer-side equipment. There is sex.

  In addition, hard disk recorders that record digital broadcasts have a commercial cut function and are expected to be widely used in the future, which may lead to serious problems.

  As described above, in digital broadcasting, it is easy to distinguish between a broadcast program and a commercial, and there is a possibility that the commercial cut function will spread to viewer-side devices.

  However, since this type of commercial cut function leads to breaking the important premise of free broadcasting that the commercial is viewed, it is desirable that the broadcast station side and the commercial provider side prevent it.

  Similar to this, there is known a prize solicitation program in which a problem that can be understood by a viewer who has watched a broadcast program is given at the end of the program, and the answer is used as a prize application condition.

  In this case, viewing the program is an important premise, but there are circumstances where the broadcasting station cannot give a very difficult problem. For this reason, there is a possibility that a person who creates an answer by viewing only the application part of the sweepstakes without viewing the program will appear.

  In either commercial cuts or sweepstakes application programs, the same benefits as viewing the premise information can be obtained even though the viewer does not view the premise information of the broadcast program. However, it is desirable for the broadcasting station side to prevent this.

  The present invention has been made in consideration of the above circumstances, and provides a broadcasting system, a receiving device, and a program that can restrict the use of a broadcast program when the premise information of the broadcast program is cut on the viewer side. Objective.

  The first invention assigns a viewing-required data identification number to the inputted viewing-required data, inserts the viewing-required data identification number into the viewing-required data, and applies to the viewing-required data identification number. Entry qualification information insertion means for sending the required viewing data obtained by inserting the qualification information into the viewing-required data, and the viewing-required data identification number assigned by the qualification information insertion means is inserted into the inputted prize solicitation program data At the same time, the control information corresponding to the prize recruitment program data is also sent from the recruitment broadcast information insertion means for sending out the prize recruitment program data obtained by inserting into the prize recruitment program data, and sent from the application qualification information insertion means The required viewing data and the sweepstakes solicitation program data sent from the recruitment broadcast information insertion means are sequentially transmitted on the same channel. A broadcasting device comprising a transmitting means, the application qualification information inserting means, the recruitment broadcast information inserting means and the transmitting means; and the viewing-required data and sweepstakes solicitation program data transmitted from the broadcasting device, Receiving means for separately sending essential data and sweepstakes solicitation program data; application qualification information extracting means for extracting and holding viewing essential data identification number and application qualification information from the viewing essential data sent from the receiving means; and Retrieval broadcast extraction means for extracting the mandatory viewing data identification number and control information from the prize recruitment program data sent from the receiving means and holding the control information while sending the mandatory viewing data identification number; The mandatory viewing data identification number received from the internal extraction means matches the mandatory viewing data identification number held in the application qualification information extracting means. Whether or not, and a match determination means for sending a determination output signal according to the determination result, a key input means for inputting an application instruction regarding application for a prize for a prize recruitment program by a user operation, Upon receiving a determination output signal sent from the match determination means when the determination result indicates a match between them, the application qualification information and control held in each extraction means in accordance with the application command input from the key input means Based on the information, the application processing means for executing the application process set for each sweepstakes program data, and when the determination result indicates a mismatch between the two, or the application qualification information extraction means holds the viewing-required data identification number If the determination output signal sent from the coincidence determination means is received when the application processing means is not, based on the control information held in the recruitment broadcast extraction means, the application processing means Receiving means comprising restriction means for restricting application processing, said receiving means, said application qualification information extracting means, said recruitment broadcast extracting means, said match determination means, said key input means, said application processing means and said restriction means And a broadcasting system.

  According to a second invention, in the first invention, the receiving device is a participation command relating to participation in a prize invitation program by a user's operation instead of the key input means, the application processing means, and the restriction means. In response to a participation command input from the participation command key input means, upon receiving a determination command signal sent from the match determination means when the determination result indicates a match between the participation command key input means Based on the application qualification information and control information held in each extraction means, participation processing means for executing participation processing set for each prize recruitment program data, and when the determination result indicates a mismatch between the two, or the application When receiving the determination output signal sent from the match determination means when the qualification information extraction means does not hold the viewing-required data identification number, Based on the lifting control information, a broadcasting system and a participation limit means for applying restrictions on participation processing by the participation process means.

  Accordingly, in the first or second invention, when the viewing-required data is used as the premise information, when the premise information of the broadcast program is cut on the viewer side, the application qualification information is missing. Application or participation can be restricted.

  The first invention has been described as being expressed as a “system”. However, the present invention is not limited to this, and the whole or individual “device”, the “method” for each or each device, and the “program” for each device. It may be expressed as

  As described above, according to the present invention, use of a broadcast program can be restricted when the premise information of the broadcast program is cut on the viewer side.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. In addition, the outline of each embodiment below is such that, by transmitting commercial data (or essential viewing data) including control information, the control information is cut to the viewer who cut the commercial data, and the broadcast program is used. Is limited.

  Each of these embodiments includes, for example, a broadcasting station that broadcasts a pre-scrambled broadcast program and a receiving device that has received a license with a certain obligation in advance and has the first secret information. A service form that can obtain second secret information necessary for descrambling broadcast programs is desirable.

  In addition, control information 1 and 2 described later may be embedded as a digital watermark in a video signal or audio signal of a commercial or broadcast program, or may be inserted during a blanking period. It may be inserted into various data synchronized with broadcast program data, such as a control program to be sent.

  Further, when the broadcast program is scrambled, information necessary for unscrambled may be inserted into the commercial. Furthermore, only when a commercial is viewed, recording of a program is permitted, and special playback such as pause, rewind, and fast forward may be enabled.

(First embodiment)
FIG. 1 is a schematic diagram showing a configuration of a broadcasting system according to the first embodiment of the present invention. The broadcasting system includes a broadcast station 10 that broadcasts broadcast programs and commercials, and a broadcast receiver 20 that receives the broadcast programs and commercials broadcast from the broadcast station 10.

  Here, the broadcasting station 10 includes an in-CM information insertion unit 11, an in-program information insertion unit 12, and a transmission unit 13.

  The in-CM information inserting unit 11 assigns a CM ID (CM identification number) to the input commercial data (hereinafter referred to as CM data), inserts the assigned CM ID into the CM data, and adds the CM ID to the CM ID. It has a function for inserting the corresponding control information 1 into the CM data and a function for sending the CM data obtained by the insertion to the transmission unit 13.

  Here, as for CM ID, in order to prevent only CM cut recording, the same CM ID may be assigned to CMs continuously inserted in the program. However, when it is desired to perform different control for each specific CM. Are assigned individual CM IDs.

  As the control information 1, for example, program recording control information, post-recording playback control information, and participation right control information in the case of a viewer participation type program can be used. As a method for inserting a CM ID or control information, a blanking period of video, a method of embedding it as a digital watermark in a video or audio signal, etc. can be used. But the same is true.

  The in-program information insertion unit 12 inserts the CM ID assigned by the in-CM information insertion unit 11 into the input program data, and also inserts the control information 2 corresponding to this program data into the program data. The program data is sent to the transmitter 13.

  Here, the control information 2 includes, in addition to the same contents as the control information 1, information used for program viewing / recording control when no CM is received.

  The transmitting unit 13 has a function of transmitting the CM data sent from the in-CM information inserting unit 11 and the program data sent from the in-program information inserting unit 12 to the broadcast receiver 20.

  On the other hand, the broadcast receiver 20 includes a reception unit 21, an in-CM information extraction unit 22, an in-program information extraction unit 23, a match determination unit 24, a permission circuit 25, and a restriction circuit 26. The broadcast receiver 20 can be realized by a hardware configuration, or a hardware configuration and a part of the software configuration. However, a portion of the software configuration that is realized by the software configuration is broadcast in advance from a storage medium or a network, for example. It is installed in the computer of the receiver 20. Moreover, the part which may be implement | achieved by software structure among the broadcast receivers 20 is each part 22-26 except the receiving part 21, for example.

  The receiving unit 21 receives the CM data and program data transmitted from the broadcasting station 10, sends the received CM data to the in-CM information extracting unit 22, and receives the program data received by the receiving unit 21. Is transmitted to the in-program information extracting unit 23.

  The in-CM information extracting unit 22 has a function of extracting the CM ID and the control information 1 from the CM data transmitted from the receiving unit 21 and holding them. The extraction method is provided according to the method of insertion on the broadcast station 10 side. For example, when a digital watermark is inserted on the broadcasting station 10 side, a digital watermark extraction method is provided. The same applies to the next in-program information extracting unit 23.

  The in-program information extracting unit 23 has a function of extracting the CM ID and the control information 2 from the program data received from the receiving unit 21 and holding the control information 2 while sending the CM ID to the coincidence determining unit 24.

  The coincidence determining unit 24 compares the CM ID received from the in-program information extracting unit 23 with the CM ID held in the in-CM information extracting unit 22, and determines whether or not they match. When the determination result indicates a mismatch between the two, or when the in-CM information extraction unit 22 does not hold a CM ID, the determination output signal is sent to the restriction circuit 26, and the determination result indicates a match between the two. And a function of sending an output signal to the permission circuit 25.

  When the permission circuit 25 receives the determination output signal from the coincidence determination unit 24, various recording / reproduction controls set for each program data based on the control information 1 and the control information 2 held in the extraction circuits 22 and 23, respectively. And has a function to allow various services.

  When receiving the determination output signal from the coincidence determination unit 24, the restriction circuit 26 has a function of restricting the recording, reproduction, and service of the digital broadcast based on the control information 2 held in the in-program information extraction unit 23.

  Next, the operation of the broadcasting system configured as described above will be described.

  In the broadcasting station 10, program data and commercial data (hereinafter referred to as CM data) broadcast in the program are prepared. CM data is input to the in-CM information insertion unit 11, and program data is input to the in-program information insertion unit 12.

  When the CM data is input, the in-CM information insertion unit 11 assigns a CM ID to each CM data, inserts the CM ID into the CM data, and transmits control information 1 corresponding to the CM ID to the CM data. And the obtained CM data is sent to the transmitter 13.

  Similarly, when the program data is input, the in-program information insertion unit 12 inserts the assigned CM ID into the program data and also inserts the control information 2 corresponding to the program data into the program data. The obtained program data is sent to the transmission unit 13.

  The transmission unit 13 transmits the CM data and program data to the broadcast receiver 20.

  On the other hand, in the broadcast receiver 20, the CM data received by the receiving unit 21 is sent to the in-CM information extracting unit 22, and the program data received by the receiving unit 21 is sent to the in-program information extracting unit 23.

  The in-CM information extracting unit 22 extracts the CM ID and the control information 1 from the CM data and holds them. When a program is received without first receiving a CM, the process of the in-CM information extracting unit 22 is skipped and the process proceeds to the next in-program information extracting unit 23.

  The in-program information extracting unit 23 extracts the CM ID and the control information 2 from the program data received from the receiving unit 21, holds the control information 2, and sends the CM ID to the coincidence determining unit 24.

  The coincidence determination unit 24 compares this CM ID with the CM ID held in the in-CM information extraction unit 22 to determine whether or not they match, and when the determination result indicates a mismatch between the two or When the in-CM information extracting unit 22 does not hold the CM ID, a determination output signal is sent to the limiting circuit 26.

  Upon receiving the determination output signal, the restriction circuit 26 places restrictions on the recording, reproduction and service of the digital broadcast based on the control information 2 held in the in-program information extraction unit 23.

  As restrictions, various restrictions such as “recording is not permitted” and “participation qualification cannot be obtained in the case of viewer participation program” can be used.

  On the other hand, the match determination unit 24 sends a determination output signal to the permission circuit 25 when the determination result indicates a match between the two.

  Upon receiving the determination output signal, the permission circuit 25, based on the control information 1 and control information 2 held in the extraction circuits 22 and 23, various recording / reproduction controls set for each program data, various services, etc. Allow. As a result, the recording / reproduction control, various services, and the like can be made available to the viewer.

  For example, in the case of a viewer participation program, by sending participation right information as part of the control information 1, the viewer can enjoy a service for participating in the program.

  As described above, according to the present embodiment, the commercial cut by the viewer is effectively suppressed by embedding the related information (CM ID) and the control information 1 and 2 in the commercial and the program data provided by the commercial. can do.

  For example, when CM data of a broadcast program is cut on the viewer side, since the control information 1 is missing, the use of the broadcast program can be restricted.

  In addition, the viewing, recording, special playback, and participation / non-participation of a broadcast program are controlled according to the intention of the program provider based on viewing history information such as ID information embedded in a commercial or a specific period of the program. be able to.

(Second Embodiment)
FIG. 2 is a schematic diagram showing a configuration of a broadcast station applied to the broadcast system according to the second embodiment of the present invention, and FIG. 3 is a schematic diagram showing a configuration of a broadcast receiver applied to the system. 1 are denoted by the same reference numerals, detailed description thereof is omitted, and different portions are mainly described here. In the following embodiments, the same description is omitted.

  That is, the present embodiment is a specific example of the first embodiment, and the configurations of the broadcast station 10 and the legal transceiver 20 are shown in detail.

  Here, in the broadcasting station 10, in the configuration described above, the receiving unit 13 includes a data multiplexing unit 13a and a scrambler 13b.

  The data multiplexing unit 13a multiplexes the CM data and program data after the insertion processing received from the information insertion units 11 and 12 similar to those described above, and other data such as program data and teletext data, and obtains the obtained multiplexing. It has a function of sending data to the scrambler 13b.

  The scrambler 13b has a function to scramble the multiplexed data received from the data multiplexing unit 13a and transmit the obtained broadcast data.

  On the other hand, in the broadcast receiver 20, in the configuration described above, the receiving unit 21 includes a tuner unit 21a, a descrambler 21b, and a multiplexed data demultiplexing unit 21c. The broadcast receiver 20 includes a memory 22a, a control circuit 27, a video / audio decoding unit 28, a key input unit 29, a separate remote controller 29a, and a hard disk (HDD) 30.

  Here, when the tuner unit 21a receives broadcast data transmitted from the broadcast station 10 via an antenna (not shown), the operation of the key input unit 29 performs broadcast data selection, demodulation, and data error correction processing. It has a function of sending a packet format signal to the descrambler 21b.

  The descrambler 21b has a function of descrambling the packet format signal received from the tuner unit 21a and sending the obtained multiplexed data to the multiplexed data separating unit 21c.

  The multiplexed data separating unit 21c has a function of separating multiplexed data received from the descrambler 21b into CM data, program data and other data, a function of sending CM data to the in-CM information extracting unit 22, and program data in the program It has a function to send to the information extraction unit 23 and a function to send other data to a corresponding processing unit (not shown).

  The memory 22a holds the CM ID and control information 1 extracted by the in-CM information extracting unit 22 so that they can be read from the coincidence determining unit 24.

  The control circuit 27 has the functions of the permission circuit 25 and the restriction circuit 26 described above. Specifically, when receiving the determination output signal “match (Yes)” and the control signals 1 and 2 from the match determination unit 24, Based on these control information 1 and 2, it has a function to execute various recording / playback control and various services set for each program data.

  Here, the execution contents based on the control information 1 and 2 are, for example, in accordance with a recording command from the key input unit 29, the audio / video data included in the CM data and program data obtained from the information extraction units 22 and 23 is stored on the hard disk. In accordance with a function for recording in the video recording unit 30 and a playback command from the key input unit 29, a function for inputting the video / audio data recorded in the hard disk 30 to the video / audio decoding unit 28, and a fast forward / rewind command from the key input unit 29 There is a function of inputting a playback control signal for fast forward / rewind control to the video / audio decoding unit. That is, the execution contents based on the control information 1 and 2 include various contents such as “no restriction on the recording / reproducing function”, “permission to execute the special mode”.

  When the control circuit 27 receives the determination output signal “non-coincidence (No)” and the control signal 2 from the coincidence determination unit 24, the control circuit 27 restricts processing that can be executed when “coincidence” based on the control information 2. Has a function to add. Various restrictions can be used depending on the program, such as “recording is not permitted” and “special mode cannot be used during recording / playback”.

The restriction at the time of reproduction can be realized, for example, by recording one control information 2 together with the video / audio signal on the hard disk 30 and causing the control circuit 27 to interpret it at the time of reproduction.
Similarly, unrestricted reproduction may be realized by recording both control information 1 and 2 together with the video / audio signal on the hard disk 30 and causing the control circuit 27 to interpret them during reproduction, or there is no restriction on reproduction in advance. May be realized.

  The video / audio decoding unit 28 decodes the video / audio data included in the CM data and the program data obtained from the information extraction units 22 and 23 and outputs the video / audio.

  The key input unit 29 inputs a channel selection command, a volume adjustment command, and the like of a normal television device to the tuner unit 21a based on a key input operation on the main body of the key input unit 29 or an operation of a remote controller 29a provided separately. In addition, it has a function of inputting a recording command, a playback command, a fast-forward command, a rewind command, and the like related to recording and playback of the broadcast contents to the control circuit 27.

  The hard disk 30 stores the audio / video signal and the control information 2 (and 1) so as to be readable / writable from the control circuit 27 and is incorporated in the broadcast receiver 20 here. Not limited to this, the broadcast receiver 20 may be connected to the outside.

Next, the operation of the broadcasting system configured as described above will be described.
Now, as described above, the broadcasting station 10 receives the CM data in which the CM ID and the control information 1 are inserted and the program data in which the CM ID and the control information 2 are inserted, respectively. Send to unit 13.

  In the receiving unit 13, the data multiplexing unit 13a multiplexes the CM data and program data with other data such as program data and teletext data, and sends the obtained multiplexed data to the scrambler 13b.

  The scrambler 13b scrambles the multiplexed data and transmits the obtained broadcast data.

  On the other hand, in the reception unit 21 of the broadcast receiver 20, the tuner unit 21a receives broadcast data, and sends a packet format signal obtained after selection / demodulation to the descrambler 21b. CM data, program data, and other data included in the data are descrambled and transmitted to the multiple data separator 21c.

  The multiplex data separation unit 21c separates individual data such as CM data and program data, program data, and teletext data, sends the CM data to the in-CM information extraction unit 22, and sends the program data to the in-program information extraction unit. The other data is sent to a corresponding processing unit (not shown).

  As described above, the in-CM information extracting unit 22 extracts the CM ID and control information 1 from the CM data, writes the CM ID and control information 1 into the memory 22a, and converts the video / audio data of the CM data into video / audio. The data is sent to the decoding unit 28.

  The in-program information extracting unit 23 extracts the CM ID and the control information 2 from the program data received from the receiving unit 21, sends the CM ID and the control information 2 to the coincidence determining unit 24, and the video / audio data of the program data Is sent to the video / audio decoding unit 28.

  The video / audio decoding unit 28 decodes the video / audio data sent from the information extraction units 22 and 23 and outputs the video / audio.

  On the other hand, the coincidence determination unit 24 compares the CM ID of the CM ID and the control information 2 from the in-program information extraction unit 23 with the CM ID in the memory 22a, and determines whether or not they match. .

  When this determination result indicates a mismatch between the two, or when the memory 22a does not hold the CM ID, the match determination unit 24 sends a determination output signal “mismatch” and control information 2 to the control circuit 27, and the determination result is When both match, the determination output signal “match” and the control information 1 and 2 are sent to the control circuit 27.

  When the control circuit 27 receives the determination output signal “match” and the control signals 1 and 2, the control circuit 27 can execute various recording / reproduction controls and various services set for each program data. When the control signal 2 is received, a restriction is imposed on a process that can be executed when “match”.

  In this state, the key input unit 29, based on the key input operation of the main body of the key input unit 29 or the operation of the remote controller 29a provided as a separate body, the recording command, the playback command, the fast-forward command, the winding command regarding the recording / playback of the broadcast content. A return command or the like is input to the control circuit 27.

  When receiving a command from the key input unit 29, the control circuit 27 controls the hard disk 30 and the video / audio decoding unit 28 in order to execute or limit recording / reproduction control, service, and the like according to the content of the determination output signal.

  As described above, according to the present embodiment, the same effects as those of the first embodiment are provided by providing specific configurations such as recording / reproduction to the hard disk 30 and reproduction control to the video / audio decoding unit 28. It can be played specifically.

(Third embodiment)
FIG. 4 is a schematic diagram showing a configuration of a broadcasting station applied to the broadcasting system according to the third embodiment of the present invention, and FIG. 5 is a schematic diagram showing a configuration of a broadcast receiver applied to the system. .

  In other words, the present embodiment is a modification of the second embodiment, which gives a viewer who has viewed the essential part an application qualification, and enables application and / or participation in a sweepstakes program. .

  Here, as shown in FIG. 4, the broadcasting station 10x replaces the CM data with the viewing-required data and also replaces the CM ID with P ID (the identification number of the viewing-required data).

  Similarly, the broadcasting station 10x replaces the control information 1 with the application qualification information and also reads the control information 2 with the control information.

  In addition, the broadcast station 10x replaces the in-CM information insertion unit 11 with the application qualification information insertion unit 11x, and replaces the in-program information insertion unit 12 with the recruitment broadcast information insertion unit 12x.

  Here, the viewing-required data is data that becomes a contest application condition broadcast in the contest solicitation program, for example, data of a specific time in the program or a contest of a prize providing company inserted in the program. Things are usable.

  The application qualification information is information indicating that there is an application qualification, and for example, a password necessary for application can be used.

  The control information includes, for example, specification of viewing essential data (P ID), application qualifications such as application restrictions when there is no specified viewing essential data, and an application period and a modem that do not depend on the presence of the specified viewing essential data. This is information related to the application process such as the connection method and the like.

  On the other hand, as shown in FIG. 5, the broadcast receiver 20x replaces the in-CM information extraction unit 22 with the application qualification information extraction unit 22x and also extracts the in-program information extraction unit 23 into the recruitment broadcast information as shown in FIG. It has been read as part 23x.

  Further, the key input unit 29x includes an application button and a participation button for inputting an application command and a participation command to the control circuit 27 in addition to the functions described above.

  The broadcast receiver 20x also has a memory 31 that can register user information such as contract information. When receiving a prize application or participation service by the control circuit 27, the application qualification information and the memory received from the control circuit are received. And a modem 32 for outputting user information obtained from 31 to a telephone line 33.

  In addition, as a restriction | limiting when a restriction | limiting is added by the control circuit 27, various restrictions can be used by a sweepstakes, such as "application not possible", "restriction of a prize which can be applied", for example.

  If a P ID that matches the P ID extracted from the prize recruitment program data has already been held, the control circuit sets the means set for each prize based on the application qualification information and the control information (when applying) You can apply for the sweepstakes depending on your modem connection.

  With the configuration as described above, the second embodiment is applied to the application or participation in the sweepstakes solicitation program, so that the same effect as the second embodiment can be obtained with respect to the sweepstakes solicitation program.

  The method described in each of the above embodiments is a program that can be executed by a computer, such as a magnetic disk (floppy (registered trademark) disk, hard disk, etc.), an optical disk (CD-ROM, DVD, etc.), a magneto-optical disk ( MO), and can be stored and distributed in a storage medium such as a semiconductor memory.

  In addition, as long as the storage medium can store a program and can be read by a computer, the storage format may be any form.

  In addition, an OS (operating system) operating on the computer based on an instruction of a program installed in the computer from the storage medium, MW (middleware) such as database management software, network software, and the like implement the present embodiment. A part of each process may be executed.

  Further, the storage medium in the present invention is not limited to a medium independent of a computer, but also includes a storage medium in which a program transmitted via a LAN, the Internet, or the like is downloaded and stored or temporarily stored.

  Further, the number of storage media is not limited to one, and the case where the processing in the present embodiment is executed from a plurality of media is also included in the storage media in the present invention, and the media configuration may be any configuration.

  The computer according to the present invention executes each process according to the present embodiment based on a program stored in a storage medium, and includes a single device such as a personal computer or a system in which a plurality of devices are connected to a network. Any configuration may be used.

  In addition, the computer in the present invention is not limited to a personal computer, but includes an arithmetic processing device, a microcomputer, and the like included in an information processing device, and is a generic term for devices and devices that can realize the functions of the present invention by a program. .

  Note that the present invention is not limited to the above-described embodiments, and various modifications can be made without departing from the scope of the invention at the stage of implementation. In addition, the embodiments may be appropriately combined as much as possible, and in that case, combined effects can be obtained. Furthermore, the above embodiments include inventions at various stages, and various inventions can be extracted by appropriate combinations of a plurality of disclosed configuration requirements. For example, when an invention is extracted by omitting some constituent elements from all the constituent elements shown in the embodiment, when the extracted invention is implemented, the omitted part is appropriately supplemented by a well-known common technique. It is what is said.

  In addition, the present invention can be implemented with various modifications without departing from the gist thereof.

The schematic diagram which shows the structure of the broadcasting system which concerns on the 1st Embodiment of this invention. The schematic diagram which shows the structure of the broadcasting station applied to the broadcasting system which concerns on 2nd Embodiment. Schematic diagram showing the configuration of the broadcast receiver in the same embodiment The schematic diagram which shows the structure of the broadcasting station applied to the broadcasting system which concerns on the 3rd Embodiment of this invention. Schematic diagram showing the configuration of the broadcast receiver in the same embodiment

Explanation of symbols

  DESCRIPTION OF SYMBOLS 10,10x ... Broadcast station, 11 ... Information insertion part in CM, 11x ... Application qualification information insertion part, 12 ... Information in program insertion part, 12x ... Information insertion part in recruitment broadcast, 13 ... Transmission part, 13a ... Data multiplexing , Scrambler, 20, 20x ... broadcast receiver, 21 ... receiver, 21a ... tuner, 21b ... descrambler, 21c ... multiple data separator, 22 ... in-CM information extractor, 22x ... application qualification information Extraction unit, 22a ... memory, 23 ... in-program information extraction unit, 23x ... recruitment broadcast information extraction unit, 24 ... match determination unit, 25 ... permission circuit, 26 ... restriction circuit, 27 ... control circuit, 28 ... video / audio decoding 29, a key input unit, 29a, a separate remote controller, 30, a hard disk.

Claims (12)

A viewing-required data identification number is assigned to the input viewing-required data, the viewing-required data identification number is inserted into the viewing-required data, and application qualification information corresponding to the viewing-required data identification number is set as the viewing-required data. Application qualification information insertion means for sending the required viewing data obtained by insertion,
The required viewing data identification number assigned by the entry qualification information insertion means is inserted into the input prize program data, and control information corresponding to the prize program data is also inserted into the prize program data. Means for inserting information in the recruitment broadcast to send out the prize sweepstakes recruitment program data;
Transmitting means for sequentially transmitting the required viewing data sent from the application qualification information inserting means and the prize recruitment program data sent from the recruitment broadcast information inserting means on the same channel,
A broadcasting device comprising the application qualification information insertion means, the recruitment broadcast information insertion means and the transmission means;
Receiving means for receiving mandatory viewing data and sweepstakes solicitation program data transmitted from the broadcasting device, and separately sending the viewing mandatory data and sweepstakes solicitation program data;
Application qualification information extracting means for extracting and holding the viewing essential data identification number and application qualification information from the viewing essential data sent from the receiving means;
Retrieval broadcast extraction means for extracting the viewing-required data identification number and control information from the sweepstakes recruitment program data sent from the receiving means, and holding the control information while sending the viewing-required data identification number;
It is determined whether or not the viewing-required data identification number received from the recruitment broadcast extracting unit matches the viewing-required data identification number held in the application qualification information extracting unit, and a determination output signal is determined according to the determination result. Match determination means for sending
A key input means for inputting an application instruction regarding an application for a sweepstakes in a sweepstakes program by a user operation,
When the determination result indicates a mismatch between the two, or when the application qualification information extraction unit does not hold the viewing-required data identification number and receives a determination output signal sent from the match determination unit, Limiting means for limiting the application process based on the application command based on the control information held in the means;
A receiving device including the receiving means, the application qualification information extracting means, the recruitment broadcast extracting means, the match determination means, the key input means, and the restriction means;
A broadcasting system characterized by comprising: The broadcasting system according to claim 1,
The application qualification information insertion means inserts the viewing-required data identification number and the application qualification information into the viewing-required data as a digital watermark,
The recruitment broadcast information insertion means inserts the viewing-required data identification number and the control information into the sweepstakes solicitation program data as a digital watermark,
The application qualification information extracting means extracts the viewing-required data identification number inserted as a digital watermark and the application qualification information from the viewing-required data,
The broadcast system information extracting means extracts the viewing-required data identification number and the control information inserted as a digital watermark from the sweepstakes program data. In the broadcasting system according to claim 1 or claim 2,
When a determination output signal sent from the coincidence determination unit is received when the determination result by the coincidence determination unit indicates a match between the two, the extraction unit holds the respective extraction units in accordance with the application command input from the key input unit. An application processing means for executing the application process set for each prize recruitment program data based on the application qualification information and the control information;
A broadcasting system characterized by comprising: In the broadcast system according to any one of claims 1 to 3,
The receiving device is:
Instead of the key input means, the application processing means and the restriction means,
Participation command key input means for inputting a participation command related to participation in the sweepstakes program by user operation,
Upon receiving a determination output signal sent from the match determination means when the determination result indicates a match between them, the application qualification held in each extraction means in accordance with the participation command input from the participation command key input means Participation processing means for executing participation processing set for each sweepstakes recruitment program data based on the information and control information;
When the determination result indicates a mismatch between the two, or when the application qualification information extraction unit does not hold the viewing-required data identification number and receives a determination output signal sent from the match determination unit, Participation restriction means for restricting participation processing by the participation processing means based on control information held in the means;
A broadcasting system characterized by comprising: Reception that is arranged separately from the broadcasting device that sequentially transmits the mandatory viewing data with the mandatory viewing data identification number and application qualification information inserted, and the sweepstakes recruitment program data with the mandatory viewing data identification number and control information inserted on the same channel. A device,
Receiving means for receiving mandatory viewing data and sweepstakes solicitation program data transmitted from the broadcasting device, and separately sending the viewing mandatory data and sweepstakes solicitation program data;
Application qualification information extracting means for extracting and holding the viewing essential data identification number and application qualification information from the viewing essential data sent from the receiving means;
Retrieval broadcast information extraction means for extracting viewing-required data identification number and control information from sweepstakes solicitation program data sent from the receiving means, and holding the control information while sending the viewing-required data identification number;
It is determined whether or not the viewing-required data identification number received from the recruitment broadcast information extracting unit matches the viewing-required data identification number held in the application qualification information extracting unit, and a determination output is made according to the determination result. A match determination means for sending a signal;
A key input means for inputting an application instruction regarding an application for a sweepstakes in a sweepstakes program by a user operation,
Upon receiving a determination output signal sent from the match determination means when the determination result indicates a match between them, application qualification information held in each extraction means according to an application command input from the key input means, and Based on the control information, an application processing means for executing an application process set for each sweepstakes program data;
When the determination result indicates a mismatch between the two, or when the application qualification information extraction unit does not hold the viewing-required data identification number, and receives a determination output signal sent from the match determination unit, Based on the control information held in the extraction means, limiting means for limiting the application processing by the application command,
A receiving apparatus comprising: The receiving device according to claim 5,
The application qualification information extracting means extracts the viewing-required data identification number inserted as a digital watermark and the application qualification information from the viewing-required data,
The in-program information extraction unit extracts the viewing-required data identification number and the control information inserted as a digital watermark from the sweepstakes solicitation program data. In the receiving device according to claim 5 or 6,
When a determination output signal sent from the coincidence determination unit is received when the determination result by the coincidence determination unit indicates a match between the two, the extraction unit holds the respective extraction units in accordance with the application command input from the key input unit. An application processing means for executing the application process set for each prize recruitment program data based on the application qualification information and the control information;
A receiving apparatus comprising: The receiving device according to any one of claims 5 to 7,
Instead of the key input means, the application processing means and the restriction means,
Participation command key input means for inputting a participation command related to participation in the sweepstakes program by user operation,
Upon receiving a determination output signal sent from the match determination means when the determination result indicates a match between them, the application qualification held in each extraction means in accordance with the participation command input from the participation command key input means Participation processing means for executing participation processing set for each sweepstakes recruitment program data based on the information and control information;
When the determination result indicates a mismatch between the two, or when the application qualification information extraction unit does not hold the viewing-required data identification number and receives a determination output signal sent from the match determination unit, Participation restriction means for restricting participation processing by the participation processing means based on control information held in the means;
A receiving apparatus comprising: The viewing essential data in which the viewing essential data identification number and the application qualification information are inserted, and the prize solicitation program data in which the viewing essential data identification number and the control information are inserted are arranged separately from the broadcasting device that sequentially transmits on the same channel, and A program for a receiving device including a receiving unit that receives the viewing-required data and the sweepstakes recruitment program data transmitted from the broadcasting device, and separately transmits the viewing-required data and the sweepstakes solicitation program data,
A computer of the receiving device;
Application qualification information extraction means for extracting and holding the viewing essential data identification number and application qualification information from the viewing essential data sent from the receiving unit,
Retrieval broadcast information extracting means for extracting the viewing-required data identification number and control information from the sweepstakes recruitment program data sent from the receiving unit and holding the control information while sending the viewing-required data identification number;
It is determined whether or not the viewing-required data identification number received from the recruitment broadcast information extracting unit matches the viewing-required data identification number held in the application qualification information extracting unit, and a determination output is made according to the determination result. A coincidence determining means for transmitting a signal;
Key input means for entering application commands related to application for sweepstakes in sweepstakes program by user operation,
When the determination result indicates a mismatch between the two, or when the application qualification information extraction unit does not hold the viewing-required data identification number, and receives a determination output signal sent from the match determination unit, Limiting means for limiting the application process based on the application command based on the control information held in the extracting means,
Program to function as. The program according to claim 9,
The application qualification information extracting means extracts the viewing-required data identification number inserted as a digital watermark and the application qualification information from the viewing-required data,
The in-program information extracting unit extracts the viewing-required data identification number and the control information inserted as a digital watermark from the sweepstakes recruitment program data. In the program according to claim 9 or claim 10,
A computer of the receiving device;
When a determination output signal sent from the coincidence determination unit is received when the determination result by the coincidence determination unit indicates a match between the two, the extraction unit holds the respective extraction units in accordance with the application command input from the key input unit. An application processing means for executing the application process set for each prize recruitment program data based on the application qualification information and the control information;
Program to function as. The program according to any one of claims 9 to 11,
A computer of the receiving device;
Instead of the key input means, the application processing means and the restriction means,
Participation command key input means for inputting a participation command related to participation in a sweepstakes program by user operation,
Upon receiving a determination output signal sent from the match determination means when the determination result indicates a match between them, the application qualification held in each extraction means in accordance with the participation command input from the participation command key input means Participation processing means for executing participation processing set for each sweepstakes recruitment program data based on the information and control information;
When the determination result indicates a mismatch between the two, or when the application qualification information extraction unit does not hold the viewing-required data identification number and receives a determination output signal sent from the match determination unit, Participation restriction means for restricting the participation processing by the participation processing means based on the control information held in the means;
Program to function as.

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