JP2007336120A - Server type broadcast receiving and recording device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a server type broadcast receiving and recording device having an ECG function that can efficiently retrieve desired program contents even when a great number of program contents are stored on a mass storage media and enables a viewer to refer to evaluations made by other viewers when selecting program contents. <P>SOLUTION: When presenting program contents by using an electronic content guidance, the server type broadcast receiving and recording device displays evaluation result information (evaluation result contents) provided by a server type broadcast transmitting device installed on a program provider side such that the evaluation result information corresponds to the program contents. Further, evaluation information on program contents that the viewer evaluates is totaled on the program provider side to generate the evaluation result information. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a server-type broadcast receiver capable of realizing a viewing mode in which a plurality of program contents are temporarily stored in a large-capacity storage medium such as a hard disk and then played back. The present invention relates to a technique that is useful when applied to an electronic content table that presents content.

  2. Description of the Related Art In recent years, there has been provided a recording device that can store a large number of program contents by using a large-capacity HDD or the like, such as an HDD (hard disk drive) recorder. With such a recording device, a viewing form in which received program content is once stored in the HDD and then played back is possible, and so-called server-type broadcasting is realized.

  In this server-type broadcast, program content and detailed additional information (metadata) related thereto are stored in a large-capacity storage medium, so that the stored program content can be viewed from a predesignated time, or additional information can be viewed. It is possible to search for scenes and view digests using. The details of the server-type broadcasting system are being standardized by ARIB (Association of Radio Industries and Businesses) which is a digital broadcasting standardization organization.

  When playing back recorded program content on such a recording / playback device (hereinafter referred to as a server-type broadcast receiving / recording apparatus) that supports server-type broadcasting, a list of titles and thumbnails indicating the program content is presented. An electronic content guide (hereinafter abbreviated as ECG) for reproducing the program content selected by the viewer on this screen is generally used.

On the other hand, a viewing information collection system that collects viewing information (for example, audience rating, viewing history, etc.) indicating how many viewers have watched a program has been proposed (for example, a patent) Reference 1). According to this viewing information processing system, broadcast stations and sponsors can obtain evaluation information for viewers' programs, so that viewing information analysis and advertisement effect confirmation can be performed reliably.
JP 2003-333628 A

  As described above, with the recent increase in capacity of storage media, the number of program contents that can be stored in a recording device has become very large. In addition, when server type broadcasting becomes widespread, the transmission path through which program content is provided is not limited to broadcast radio waves such as conventional terrestrial digital broadcasting, BS broadcasting, CS broadcasting, etc., and Internet communication may be used. Therefore, the program content provided to the viewer is expected to increase further.

  As described above, when a considerable number of program contents are stored in the recording device, searching for the desired program contents itself is a complicated operation. In addition, since the display mode of ECG when presenting program content to the viewer depends on the recording device, there is a problem that the usability of the ECG changes if the recording device is different.

  The technique described in Patent Document 1 is effective because it can obtain evaluation information on a viewer's program for a broadcasting station or sponsor, and can improve the quality of the program or advertisement by feeding back the evaluation information. It is not particularly effective for viewers.

  The present invention can efficiently search for a desired program content even when a large number of program contents are stored in a large-capacity storage medium, and can be evaluated by other viewers when a viewer selects program content. It is an object of the present invention to provide a server type broadcast receiving / recording apparatus having an ECG function which can be referred to.

  The present invention has been made in order to achieve the above object, a storage medium capable of storing content provided from a server-type broadcast transmission device, a process for writing the content to the storage medium, and the storage medium Content control means for controlling the reading process of the content from the content, and the first electronic content guide for presenting the content stored in the storage medium and causing the content control means to read the selected content Then, a server-type broadcast receiving and recording device comprising an electronic content guide means to be displayed and an input means capable of inputting a predetermined control signal, the content provided from the server-type broadcast transmitting device includes: A program content for viewing a broadcast program (having video / audio information of the broadcast program and program information); Evaluation result content (having evaluation result information), and the electronic content guide means associates the evaluation result information of the program content included in the evaluation result content with each program content. Displayable.

  The content provided from the server-type broadcast transmission apparatus includes evaluation content (having evaluation acquisition information) for allowing the viewer to evaluate the program content, and the evaluation content is read by the content control means. In the evaluation screen displayed in this manner, a program that acquires evaluation information for the program content based on the input of a predetermined input signal from the input means, and transmits the acquired evaluation information to the server-type broadcast transmitting apparatus. Content evaluation means is provided, and the evaluation result content is generated by aggregating evaluation information transmitted by the program content evaluation means. For example, a question theme and answer options are given on the evaluation screen, and the viewer can evaluate the program content by selecting a corresponding one from the answer options.

  Further, the content provided from the server-type broadcast transmission device includes promotion content for introducing a plurality of the program content, and the electronic content guide means is based on promotion information included in the promotion content. The plurality of program contents and the evaluation contents are presented, and a second electronic contents guide for causing the contents control means to read out the selected contents is generated and displayed. That is, in the second electronic content guide, when an evaluation content is selected, an evaluation screen is displayed, and the program content presented in the second electronic content guide is evaluated by the program content evaluation means.

  Specifically, the promotion information includes program-specific promotion information provided corresponding to each of the plurality of program contents and the evaluation content, and display mode information that specifies a display mode of the program-specific promotion information. The electronic content guide means arranges and displays a plurality of videos based on the program-specific promotion information according to the display mode information, and displays the evaluation based on the evaluation result information superimposed on the video. Thereby, in the second electronic content guide, the promotion video and evaluation of the program content can be effectively displayed.

  The second electronic content guidance described above is particularly effective when the program content introduced by the promotion content is one-sentence-complete program content or program content of the same genre. That is, since the evaluation is added in the second electronic content guidance that presents a plurality of program contents belonging to a predetermined category, it is possible to recognize a relative evaluation compared with other programs.

  According to the present invention, in the server type broadcast receiving and recording apparatus, when presenting program content in the electronic content guide, the evaluation result information (evaluation result content) provided from the server type broadcast transmitting apparatus installed on the program provider side. ) Is displayed in correspondence with the program content, so that the viewer can refer to the evaluation result information when selecting the program content. For example, the viewer can easily know generally popular program content from the evaluation information.

  In addition, on the evaluation screen displayed based on the evaluation content, the viewer is asked to evaluate the program content, and the result (evaluation information) is totaled on the program provider side to generate and provide the evaluation result content. As described above, highly reliable objective evaluation result information can be provided.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.
FIG. 1 is a block diagram showing an overall configuration of a server-type broadcast receiving / recording apparatus 1 according to the present embodiment.
The server type broadcast receiving / recording apparatus 1 of the present embodiment is a hard disk recorder capable of receiving program content (broadcast signal in the case of broadcasting) transmitted from a server type broadcast transmitting apparatus (not shown) on the program provider side.

  The server-type broadcast receiving / recording apparatus 1 includes a receiving unit 11 such as a digital tuner that selectively inputs a broadcast signal (such as terrestrial digital broadcast, BS broadcast, and CS broadcast) received by an antenna 10, and content received from the received broadcast signal. The program information separating unit 12 that separates content information (actual data such as video data and audio data) and program information, the recorded program content content information, program information as program content management data, and the like are recorded. A hard disk 13 as a storage medium that can be stored, a content control unit 14 that writes content information sent from the receiving unit 11 side during recording to the hard disk 13 and reads content information from the hard disk 13 during playback, and a program to be played back Decode the content information of the content A decoding unit 15 that generates a signal and an audio signal, a program information management control unit 16 that manages the program information of the recorded program content and writes / reads it to / from the hard disk 13, and the program information management control unit 16 A display control unit 17 that receives management data and generates a display signal for a content selection screen, which will be described later, and a multiplex that selectively outputs a display signal from the decoding unit 15 or the display control unit 17 or outputs a multiplexed signal. And a conversion unit 18.

  The server-type broadcast receiving / recording apparatus 1 is provided with a remote controller (hereinafter referred to as a remote controller) 21 as input means and a remote control signal receiver 20 for receiving a signal from the remote controller 21. The remote control signal received by the signal receiving unit 20 is input to each block such as the program information management control unit 16 and the content control unit 14 and performs predetermined operation control. The remote controller 21 is provided with various operation buttons in addition to, for example, a menu button, a direction button for moving a cursor, and an enter button.

  Furthermore, in the server-type broadcast receiving and recording apparatus 1 of the present embodiment, the evaluation content described later is read by the content control unit 14, and a predetermined input signal is input from the remote controller 21 on the evaluation screen displayed based on the read content. And a content evaluation unit 19 for acquiring evaluation information for the program content. For example, the content evaluation unit 19 acquires an answer to a question theme as evaluation information, and transmits the acquired evaluation information to a server type broadcast transmission apparatus via a communication network such as a telephone line.

  The server type broadcast receiving and recording apparatus 1 described above and the server type broadcast transmitting apparatus installed on the program provider (for example, broadcast station) side constitute a server type broadcast system.

  In this server type broadcast system, a server type broadcast transmission apparatus generates various contents including program contents, and sends the generated contents to the server type broadcast reception recording apparatus. On the other hand, the server-type broadcast receiving / recording apparatus 1 realizes a viewing mode in which the received content is once stored in the hard disk 13 and then reproduced.

  FIG. 2 is a data chart showing a specific configuration of content provided from the server-type broadcast transmission apparatus. That is, the content transmitted from the server type broadcast transmitting apparatus 1 includes program content 101, 102,... Including content information (video data, audio data) 101a, 102a,. The promotion content 103 including the promotion information 103a for introducing the contents 101, 102,..., The evaluation result content 104 including the evaluation result information 104a obtained by evaluating the program contents 101, 102,. ,..., Evaluation content 105 including evaluation acquisition information (question theme, answer option) 105a for evaluating the viewer.

  The program contents 101, 102,... Include program information 101b, 102b,... In which various program information is stored in addition to the content information 101a, 102a,. This program information includes broadcast station information indicating a broadcast station that provides the program content, program title information, text data indicating detailed information of the program (such as performers and story introductions), data on the broadcast time of the program, etc. Various information is stored.

  The promotion content 103 includes program information 103b in addition to the promotion information 103a. The promotion information 103a includes program-specific promotion information 1, 2,..., N provided corresponding to each of the plurality of program contents 101, 102,. Display mode information for specifying a display mode.

  In this embodiment, the promotion content 103 introduces a single episode completion type (for example, a special program) or a plurality of program contents (for example, 15 programs) 101, 102,. That is, the promotion information 103a of the promotion content 103 includes 16 program-specific promotion information corresponding to 15 program contents and 1 evaluation content.

  The evaluation result content 104 includes evaluation result information 104a obtained by evaluating the program content. The evaluation result information 104a includes, for example, an event_id of the program content, a question theme, and a count result. The evaluation result information 104a is displayed corresponding to the program content presented in the electronic content guide, and serves as an index when the viewer selects the program content.

  The evaluation content 105 includes evaluation acquisition information 105a for allowing the viewer to evaluate the program content. The evaluation acquisition information 105a includes, for example, question data and option data. When evaluation content is selected in the electronic content guide, the evaluation acquisition information 105a is read and an evaluation screen is displayed. It will be.

  The program information management control unit 16 of the server type broadcast receiving / recording apparatus 1 stores and manages the above-described program information 101b, 102b, 103b in a predetermined area of the hard disk 13 and manages it when necessary (for example, the first electronic content guidance). Read it when creating).

  Further, the display control unit 17 as electronic content guidance means generates and displays a first electronic content guidance based on the program information 101b, 102b, 103b. Further, the display control unit 17 uses the promotion information 103a included in the promotion content 103 to generate a second electronic content guide that can select any one of the plurality of program contents 101, 102,. can do. Specifically, the display control unit 17 can analyze display mode information included in the promotion information 103a, and program-specific promotion information (for example, promotion video) 1, 2,. n can be arranged to generate and display a second electronic content guide.

  At this time, the display control unit 17 specifies the corresponding program content based on the event_id included in the evaluation result information 104a, and displays the evaluation based on the evaluation result information by superimposing it on the specified promotion information for each program.

Next, the first and second electronic content guidance generated and displayed by the display control unit 17 as electronic content guidance means will be described.
FIG. 3 is a display example of the first electronic content guide generated based on the program information included in the program content.
In the server type broadcast receiving and recording apparatus 1 of the present embodiment, the first electronic content guide 50 shown in FIG. 3 can be displayed by performing a predetermined operation such as operating the menu button of the remote controller 21. In the first electronic content guide 50, the viewer can search for predetermined program content for reproduction, for example.

  The first electronic content guide 50 shown in FIG. 3 includes a title display frame 51 of the display screen arranged at the top and a first display that occupies the center of the screen on which a list of program content stored in the hard disk 13 is displayed. A frame 53, a second display frame 52 in which detailed information of the program content arranged and selected above the first display frame 53 is displayed, and a program content displayed in the first display frame 53 are predetermined. And the third display frame 54 on which operation buttons 54a to 54e that can be selected when the program content is selected (the highest-order program content is selected in FIG. 3) are displayed.

  In the first display frame 53, a plurality of horizontally long list frames 53a to 53f are arranged in the vertical direction, and the recording date and time information of the program content as main information of each program content in each list frame 53a to 53f, Program title information is displayed.

  In the first electronic content guide 50, program contents are arranged in the order of recording date and time. The viewer can move the selection of the list frames 53a to 53f up and down, scroll the list frames 53a to 53f, or page forward by operating the direction buttons on the remote controller. Note that the selected list frame can be recognized by the viewer by changing the characters and the color in the frame or being displayed in reverse video (in FIG. 3, the selected state is shown in reverse video).

  The first electronic content guide 50 is an arrangement in which all program contents stored in the hard disk 13 are arranged in order of recording date and time, and the number of displayed program contents is enormous. Some apparatuses can display program contents by broadcasting station and genre.

  In the present embodiment, in the first electronic content guide, similarly to the first program contents 53b to 53f corresponding to the actual broadcast program, the promotion contents 53a for introducing a plurality of program contents including these can be selected. It is configured. In FIG. 3, the promotion content 53a is selected.

  When any program content is selected in the first electronic content guide, the content information of the selected program content is read from the hard disk 13 and reproduced by the content control unit 14. However, when the promotion content is selected, the second electronic content guide is generated and displayed by the display control unit 17.

  FIG. 4 is a display example of the second electronic content guidance generated based on the promotion information 103 a included in the promotion content 103. In the present embodiment, the display control unit 17 uses the promotion information (program-specific promotion information and display mode information) 103a included in the promotion content 103, and a plurality of program contents (numbers 1 to 15) and evaluation contents ( A second electronic content guide capable of selecting any one of (program questionnaire) is generated.

  For example, in the first electronic content guide 50 shown in FIG. 3, the second electronic content guide 60 is generated and displayed when the determination (playback) button is operated in a state where the promotion content is selected. . In the second electronic content guide 60, the viewer can search for desired program content more efficiently.

  The second electronic content guide 60 shown in FIG. 4 includes a title display frame 61 on the display screen arranged at the top, and a promotion frame 62 in which the content of the program content introduced in the promotion content is displayed. ing. Further, the promotion frame 62 includes a first display frame 62b in which program-specific promotion information corresponding to each of the introduced program contents is displayed, and main information (program title, broadcast date and time, program information selected by the cursor). And a second display frame 62a for displaying a program description).

  In the present embodiment, the first display frame 62b is divided into 16 × 4 × 4, and program-specific promotion information (for example, each program content) corresponding to 16 program contents to be introduced (including one evaluation content) is introduced. Digest video) is arranged in the divided area. Furthermore, an evaluation display 63 based on evaluation result information corresponding to each program content is displayed superimposed on the arranged digest video.

  For example, in the present embodiment, the program content is evaluated by the number of ★ and the evaluation comment so that the popularity of the program content can be known. For example, in FIG. 4, the evaluation corresponding to the program 1 is displayed as “★★★ BestContent”, and the viewer can recognize that the evaluation is very popular.

  In this way, since the evaluation corresponding to the program content is displayed in the second electronic content guide that introduces a plurality of program contents on one screen and the evaluation for each program content can be recognized at a glance, It is convenient when selecting.

  In addition to the method of emphasizing program content by inserting text as shown in FIG. 4, the display result of evaluation result information includes the method of focusing the program content by placing the cursor in the default state in the second electronic content guidance. . Moreover, when a plurality of question themes and evaluation result information are provided, the evaluation display may be changed according to the selected question theme.

  Here, the display mode of the second electronic content guide 60 is specified by the display mode information included in the promotion information. That is, the display control unit 17 analyzes the display mode information to divide the screen and arrange the program-specific promotion information as shown in FIG. 4 or determine the size of the cursor, so that the second electronic A content guide is generated.

  In the second electronic content guide 60, the viewer can move the cursor for selecting the program contents 1 to 16 or perform page feed by operating the direction buttons of the remote controller 21. Note that the selected program content can be recognized by the viewer by changing the display mode from another area, such as the characters and the color in the frame changing or reversed display (the program 7 in FIG. 4 is recognized). Selected).

  When the program content is selected in the second electronic content guide 60, the content control unit 14 reads the content information of the selected program content (evaluation acquisition information in the case of evaluation content) from the hard disk 13 and reproduces it. It will be. For example, by associating each program-specific promotion information with program content or evaluation content corresponding to the program-specific promotion information, when the program-specific promotion information is selected, information on the content associated therewith is displayed. It is possible to read and reproduce.

  As described above, since the second electronic content guide is generated by the server type broadcast receiving / recording apparatus based on the promotion content provided by the program provider, the same is true even if the server type broadcast receiving / recording apparatus changes. The program content can be presented to the viewer by electronic program guide.

  When the evaluation content (the program questionnaire in the lower right frame in FIG. 4) is selected in the second electronic content guide 60, the content control unit 14 sets the evaluation acquisition information (question data, option data) included in the evaluation content. The evaluation screen is displayed after reading.

  FIG. 5 is a display example of the evaluation screen. As shown in FIG. 5, on the evaluation screen 70, questions 71 and options 72 are displayed based on the evaluation acquisition information. On this evaluation screen, by operating the direction button of the remote controller 21, the cursor CSR is moved to a desired option, and the decision button is operated to complete the voting. In this way, on the evaluation screen, based on the input of a predetermined input signal from the remote controller 21 as the input means, the content evaluation unit 19 acquires evaluation information (for example, question data and answer) for the program content, The acquired evaluation information is transmitted to the server-type broadcast transmission device.

Next, a method for reproducing desired program content using the first and second electronic content guides in the server type broadcast receiving and recording apparatus 1 of the present embodiment will be described.
FIG. 6 is a flowchart showing the program content reproduction process.
First, in step S11, it is determined whether the first electronic content guide (see FIG. 3) is displayed. If it is determined in step S11 that the first electronic content guide is not displayed, the process is terminated as it is. If it is determined that the first electronic content guide is displayed, the process proceeds to step S12. Then, in step S12, it is determined whether or not there has been an operation for selecting program content (for example, an operation of a decision button with the cursor placed on a predetermined program list) in the first electronic content guide.

  Next, when it is determined in step S12 that a program content selection operation has been performed, it is determined whether the selected program content is promotional content (step S13). If it is determined in step S13 that the selected program content is not a promotion content, the selected program content is a program content that is a normal broadcast program, so the process proceeds to step S17, and the content control unit 14 Thus, the reproduction process of the program content is performed.

  On the other hand, if it is determined in step S13 that the selected program content is promotion content, the display control unit 17 generates and displays a second electronic content guide (see FIG. 4) (step S14). The second electronic content guidance display process will be specifically described with reference to FIG.

  First, in step S141, program-specific promotion information corresponding to 16 program contents to be introduced (including one evaluation content), for example, digest video of each program content is arranged in a divided area. Next, in step S142, it is determined whether there is evaluation result information corresponding to each program content. If it is determined that there is evaluation result information, the evaluation result is displayed superimposed on the digest video of the corresponding program (step S143). If it is determined that there is no evaluation result information, the process ends. The second electronic content guide is displayed by the processing shown in FIG.

Next, in step S15 of FIG. 6, it is determined whether or not there is an operation for selecting program content (promotion content is not included, evaluation content is included) in the second electronic content guidance. If it is determined in step S15 that the program content selection operation has been performed, the process proceeds to step S16 to determine whether the selected content is an evaluation content.
If it is determined in step S16 that the content is not evaluation content, the process proceeds to step S17, and the content control unit 14 performs reproduction processing of the program content.

  On the other hand, when it determines with it being evaluation content by step S16, it transfers to step S18 and displays an evaluation screen (refer FIG. 5) based on evaluation acquisition information. Next, on this evaluation screen, it is determined whether a voting operation by the remote controller 21, that is, an operation for selecting and determining one of a plurality of options has been performed (step S19). Evaluation information acquired thereby is transmitted to the server-type broadcast transmission apparatus (step S20).

  As described above, in the plurality of server type broadcast receiving and recording apparatuses 1 installed on the viewer side, when the program content is evaluated by the viewer, the result is evaluated by the content evaluation unit 19 to the server type broadcast transmitting apparatus (program provider). ), And the server-type broadcast transmission apparatus aggregates the evaluation information and updates the evaluation result information. In other words, the evaluation result information included in the evaluation result content transmitted to the server-type broadcast receiving / recording apparatus is constantly updated to be the latest.

  As described above, in the present embodiment, the server-type broadcast receiving / recording device 1 is provided from the server-type broadcast transmitting device installed on the program provider side when the program content is presented in the second electronic content guide. Since the evaluation result information is displayed superimposed on the digest video of the program content, the viewer can refer to the evaluation result information when selecting the program content. For example, the viewer can easily know generally popular program content from the evaluation information.

  In addition, on the evaluation screen displayed based on the evaluation content, the viewer is asked to evaluate the program content, and the result (evaluation information) is totaled on the program provider side to generate and provide the evaluation result content. As described above, highly reliable objective evaluation result information can be provided.

As mentioned above, although the invention made by this inventor was concretely demonstrated based on embodiment, this invention is not limited to the said embodiment, It can change in the range which does not deviate from the summary.
For example, on the evaluation screen, only the choices of program content actually viewed by the viewer may be selectable. As a result, it is impossible to evaluate only without viewing, so that more accurate evaluation information can be obtained.

  The evaluation content may be selected from the first electronic content guide, or an evaluation screen based on the evaluation content may be automatically displayed immediately after viewing the program content.

  Further, the evaluation screen based on the evaluation acquisition information included in the evaluation content is not limited to that shown in FIG. 5, and a plurality of question themes may be answered. Moreover, in the said embodiment, although evaluation based on evaluation result information is displayed in 2nd electronic content guidance, you may make it display on 1st electronic content guidance.

  Furthermore, a plurality of types of promotional content may be provided from the program provider so that the server-type broadcast receiving / recording apparatus 1 can display a plurality of types of second electronic content guidance.

  Further, it is desirable that the server-type broadcast transmission device transmits the promotion content every predetermined time. As a result, new promotional content is accumulated at any time in the server-type broadcast receiving and recording apparatus, so that a content selection screen corresponding to the current program content accumulation status can be generated and displayed.

  Furthermore, in the above-described embodiment, the second electronic content guide 60 is displayed by performing a predetermined operation on the first electronic content guide 50. However, a dedicated button is provided on the remote control, and the dedicated button is operated. By doing so, the second electronic content guide may be displayed in a single shot.

  In addition, the transmission path through which program content is provided is not limited to broadcast radio waves such as terrestrial digital broadcast, BS broadcast, and CS broadcast, and Internet communication may be used.

  In addition, the specific configuration shown in the embodiment, such as the type of storage medium in which program content is stored, the medium for recording program information to be managed, and the recording method can be changed as appropriate without departing from the spirit of the invention. is there.

It is a block diagram which shows the whole structure of the server type | mold reception recording device of this embodiment. It is an example of the data chart of program content. It is an example of a display of 1st electronic content guidance. It is an example of a display of 2nd electronic content guidance. It is an example of a display of an evaluation screen. It is a flowchart which shows a program content reproduction process. It is a flowchart which shows a 2nd electronic content guidance display process.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Server type broadcast reception recording device 10 Antenna 11 Receiving part (tuner)
12 program information separation unit 13 hard disk 14 content control unit 15 decoding unit 16 program information management control unit 17 display control unit (electronic content guide means)
18 Multiplexing section 19 Content evaluation section (content evaluation means)
20 Remote control signal receiver 21 Remote control 50 First electronic content guide 60 Second electronic content guide

Claims (6)

A storage medium capable of storing content provided from a server-type broadcast transmission device;
Content control means for controlling the process of writing the content to the storage medium and the process of reading the content from the storage medium;
Electronic content guidance means for presenting content stored in the storage medium, generating and displaying first electronic content guidance for causing the content control means to read the selected content; and
An input means capable of inputting a predetermined control signal;
A server-type broadcast receiving and recording apparatus comprising:
The content provided from the server-type broadcast transmitting apparatus includes program content for viewing a broadcast program, evaluation result content for evaluating the program content, evaluation content for allowing a viewer to evaluate the program content, A promotion content having promotion information for introducing a plurality of the program contents of the same genre or one episode,
The promotion information includes program-specific promotion information provided corresponding to each of the plurality of program contents and the evaluation content, and display mode information that specifies a display mode of the program-specific promotion information.
On the evaluation screen displayed by reading out the evaluation content by the content control means, the evaluation information for the program content is acquired based on the input of a predetermined input signal from the input means, and the acquired evaluation information is Comprising program content evaluation means for transmitting to the server-type broadcast transmitting device;
The electronic content guide means arranges a plurality of videos based on the promotion information for each program according to the display mode information, and based on evaluation result information generated by aggregating evaluation information transmitted by the program content evaluation means. A server-type broadcast receiving and recording apparatus, wherein a second electronic content guide in which an evaluation is superimposed on the video can be generated and displayed. A storage medium capable of storing content provided from a server-type broadcast transmission device;
Content control means for controlling the process of writing the content to the storage medium and the process of reading the content from the storage medium;
Electronic content guidance means for presenting content stored in the storage medium, generating and displaying first electronic content guidance for causing the content control means to read the selected content; and
An input means capable of inputting a predetermined control signal;
A server-type broadcast receiving and recording apparatus comprising:
The content provided from the server-type broadcast transmission device includes program content for viewing a broadcast program, and evaluation result content obtained by evaluating the program content,
The server-type broadcast receiving and recording apparatus characterized in that the electronic content guide means can display the evaluation result information of the program content included in the evaluation result content in association with each program content. The content provided from the server-type broadcast transmission device includes evaluation content for allowing a viewer to evaluate the program content,
On the evaluation screen displayed by reading out the evaluation content by the content control means, the evaluation information for the program content is acquired based on the input of a predetermined input signal from the input means, and the acquired evaluation information is Comprising program content evaluation means for transmitting to the server-type broadcast transmitting device;
3. The server-type broadcast receiving and recording apparatus according to claim 2, wherein the evaluation result content is generated by totaling evaluation information transmitted by the program content evaluation unit. The content provided from the server-type broadcast transmitter includes promotional content for introducing a plurality of the program content,
The electronic content guide means presents the plurality of program contents and the evaluation content based on promotion information included in the promotion content, and causes the content control means to read out the selected content. 4. The server type broadcast receiving and recording apparatus according to claim 2, wherein the content type guide can be generated and displayed. The promotion information includes program-specific promotion information provided corresponding to each of the plurality of program contents and the evaluation content, and display mode information for designating a display mode of the program-specific promotion information,
The electronic content guide means arranges and displays a plurality of videos based on the program-specific promotion information according to the display mode information, and displays the evaluation based on the evaluation result information superimposed on the video. The server type broadcast receiving and recording apparatus according to claim 4. 6. The server type broadcast receiving and recording apparatus according to claim 4, wherein the program content introduced by the promotion content is one-story-completed program content or program content of the same genre.

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