JP2007304320A - Advertising and promoting method and advertising and promoting medium - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertising method with which a free space in a container is used in delivering the container for delivery consisting of a corrugated board etc., housing a product. <P>SOLUTION: The normally useless space can be effectively used as the advertising and promoting means by sealing a sample and the advertising medium 4 which are products different from the product 3 in the free space in the container 1. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a method of advertising by enclosing a product sample or advertising medium different from the product in an empty space in the packaging box when delivering a packaging box made of cardboard or the like containing the product. It is about.

Usually, when a product is delivered to a purchaser in a company, the courier service is often outsourced to a partner courier company, and at that time, packaging materials designated by the courier company are used.
As this packaging material, multiple sizes of box-shaped items made of corrugated cardboard, etc., and bag-shaped items with water-repellent treatment on the surface are prepared by the courier so that they can respond to the dimensions and shape of the delivery However, in the case of shipping a fragile product, it is preferable to use a box-shaped packaging material for the purpose of protecting the contents.

  However, even if the delivery box specified by the box-shaped contractor has the smallest size, the width is 30cm (for reference, the smallest of the delivery packaging boxes provided by Yamato Transport Co., Ltd. (Kuroneko Box ( 6)) is 20 × 27 × 13cm, the smallest of the shipping packaging boxes provided by Nippon Express Co., Ltd. (the pelican box (type A)) is 40 × 29 × 22cm.) Therefore, if the product to be stored is very small, there is naturally a space between the box and the product. This space may be filled with a buffer packing material or the like so that the product does not move and be damaged in the packaging box during delivery, but it is a wasteful space with no particular purpose.

  As a technique for adding value to a delivery packaging box, Patent Document 1 (Japanese Patent Laid-Open No. 8-272299), Patent Document 2 (Japanese Patent Laid-Open No. 2002-123205), and Patent Document 3 (Japanese Patent Laid-Open No. 2004-252215). ) Discloses an advertising medium in which an advertisement display section is provided on a delivery packaging container. However, these can be printed directly on the side, top (top) or inner surface of the box-shaped packaging container to display an advertisement for another product or service, making it easier for the buyer to receive the message. This is not an effective use of this space.

JP-A-8-272299 JP 2002-123205 A JP 2004-252215 A

  The present invention intends to use the wasteful space generated when a very small product is stored in the delivery packaging box in this way for advertising.

The present invention relates to an advertising method for storing a sample of a product other than the product and an advertising medium in an empty space in the packaging box when delivering a shipping packaging box made of cardboard or the like containing the product. It is.
It should be noted that the sample or advertisement medium of another product mentioned here is preferably a sample or advertisement medium of a product in a field related to the purchased product in order to easily attract the purchaser's interest.

That is, the present invention has the following configuration.
1. An advertising method for enclosing an advertising medium or sample of a product different from the product in an empty space between the packaging material and the delivered product when the product ordered by the customer is stored in the packaging material and delivered. .
2. 2. The advertising method according to 1 above, wherein the packing material is box-shaped.
3. 2. The advertisement promotion method according to 1 above, wherein the sample or the advertising medium relates to a product in a field related to a product ordered from a customer.
4). 2. The advertisement promotion method according to 1 above, wherein the advertisement medium is a paper medium or an electronic medium.
5). 2. The advertising method according to 1 above, wherein the sample is a consumable or a reagent.
6). 6. The advertising method as described in 4 and 5 above, wherein the product or the advertisement or sample is bio-related.
7). 7. The advertising method as described in 6 above, wherein the product is an oligonucleotide, a polynucleotide or a polypeptide or a related compound produced according to an instruction from a customer.

As described above, the present invention is an advertising technique that effectively uses a normally wasted space.
Shipping boxes are often folded and discarded, and everything in them is taken out and folded, so when taking out the product from the box, advertisements and samples stored in it are products It will surely be in the eyes of buyers, and the advertising effect is high.

The advertisement method of the present invention will be described in detail by taking delivery in DNA commissioned synthesis as an example.
In a bio-related company that undertakes commissioned synthesis of oligonucleotides (DNA), peptides, etc., when delivering a product that has been ordered and synthesized to the customer, the product of the synthesized oligonucleotide, peptide, etc. is first PCR (Polymerase Chain Reaction) Enclose in a tube (Eppendorf, etc.), store the nucleotide tube in a small box (stock box), and store the stock box in a delivery box specified by the courier And asks the courier service for delivery.
This stock box also has a plurality of sizes, and can be appropriately selected depending on the number of nucleotide tubes to be delivered.

However, since the nucleotide tube itself is very small, the stock box is naturally not so large, for example, 6.5 cm long, 9.5 cm wide, about 5.2 cm deep to 12.5 cm long, 18.3 cm wide, 5.2 cm deep It is about.
Compared to this, even if the delivery packaging box specified by the delivery company is the smallest size, the width is less than 30 cm (for reference, the smallest packaging box provided by Yamato Transport Co., Ltd. (Kuroneko) Box (6)) is 20 x 27 x 13 cm, and the smallest shipping box provided by Nippon Express Co., Ltd. (pelican box (A type)) is 40 x 29 x 22 cm.) Since there is a size, naturally, when the stock box is stored in the packaging box, a large space is generated between the packaging box and the stock box. This space may be filled with buffer packing material, etc., so that the stock box containing the synthetic product does not move and break in the packaging box during delivery, but it is a wasteful space that has no special purpose. It has become.

  In the present invention, as shown in FIG. 1, a product (3) to be delivered (a plurality of products (3) are stored in a stock box (2) in FIG. 1) in an empty space in the delivery packaging box (1). However, it may be a single product.) The present invention relates to an advertising method for storing advertisements, samples, etc. (4) in related fields and using them as advertising media.

  Specifically, the advertisement stored in the empty space of the delivery packaging box may be a paper medium such as a flyer, a pamphlet, a catalog, or a card, or an electronic medium such as a CD-ROM or DVD-ROM. But you can. Moreover, the thing of the shape which becomes a substitute for a packing buffer may be sufficient.

In addition to the advertising relationship, the items that can be stored in the empty space of the delivery packaging box include consumables (eg, chips, tubes, culture products, pipettes, reagent bottles, etc.), reagents (powdered items) as samples. , Liquids, solids, and those cooled with dry ice or a cooling agent). Also included are documents that require feedback from customers, such as products delivered, questionnaires about the samples, advertisements and others.
In addition, novelty goods (memo paper, ballpoint pens, etc.), books, and publications that are distributed free of charge by companies and the like with their brands and product names for advertisement may be stored.

  These advertisements and samples are meaningless even if they are advertisements and samples of products that are not of interest to the purchaser, and are expected to be discarded without looking at them. Preferably it is a sample or advertisement of the related product.

  These advertisements and stored items may be stored in the empty space of the packing box as they are, or may be stored after being put in a transparent plastic bag or the like that is transparent. Further, the plastic bag may have a zipper that can be freely opened and closed so that the contents do not come out in the packaging box during delivery.

  In addition, as shown in FIG. 2, advertisements or messages made up of letters, figures, symbols, pictures, etc. are placed on the outside of the delivery packaging box or in a place that is easily noticeable when the inside of the delivery packaging box is opened. It may be printed directly or a sample request direct mail, order form, etc. (indicated by (5) in FIG. 2) may be pasted.

  In addition, for the convenience of home delivery, it was stated that it is preferable to use box-shaped packaging materials, but when using bag-shaped packaging materials, these advertisements and samples are also placed in the empty space with the stock box. Can be enclosed.

  When packing stock boxes and advertisements or samples in packaging materials, use air-filled cushioning packing materials or cushioning packing materials such as foam sheets so that they will not be damaged in the packaging box during delivery. It does not matter if it is not used.

  Furthermore, as a method related to the advertising method of the present invention, as shown in FIG. 3, for example, a customer who placed an advertisement on a specific bio-related WEB site and ordered DNA consigned synthesis within a certain period of time. May lead to sales promotion by announcing on the site that a sample will be enclosed and delivered at the time of delivery.

  In addition, for randomly selected customers, use a stock box that contains a nucleotide tube that is different from the normal color (for example, use a blue color if the normal stock box is white). Also, it is possible to set up something like a winning ticket, such as setting a privilege according to the color, and advertise the company.

  Hereinafter, embodiments of the present invention will be specifically described by way of examples. However, the present invention basically extends to all the above-described embodiments, and is not limited to the following embodiments.

Example 1:
In this embodiment, a mode in which a sample is provided while being used as a support member for a stock box is shown.
As shown in FIG. 4, the product to be delivered is stored in a stock box (2), and the stock box (2) is fitted into an opening provided in a packaging material (in this example, a bellows-like cardboard) (6). Is fixed. The bellows-like cardboard (6) is partially cut, and the sample (4) is stored in this cut.
When the product is transported, the packaging box (1) may receive various impacts, but the impact is alleviated by the expansion and contraction of the bellows-like cardboard (6). Also, the bellows-like cardboard (6) is weak in supporting force against lateral pressure, but the durability against lateral loads is improved by storing the product (stock box) (2) and sample (4). No box crushing occurs.
As a result, the provision of the sample and the stable conveyance of the product are realized at the same time. In the figure, a tubular member is shown as a sample, but it may be a box, a CD-ROM or a DVD-ROM, a case thereof, a booklet, or the like.

Example 2:
This embodiment shows a mode in which the present invention is implemented in connection with an advertisement with a specific WEB site as shown in FIG.
The contractor posts the advertisement of the contractor at a specific WEB site or the fact that the sample is provided at the contractor's WEB site. At that time, when there are a plurality of types of samples, an appropriate identification code is attached to each sample together with the description.

When the customer (orderer) places an order with the contractor, the customer attaches the identification code of the sample of interest to the purchase order. When receiving an order on the WEB site, it is possible to receive an order from a customer (orderer) by providing a check box or the like that can be selected in the order form. When there is a single sample, the customer (orderer) may indicate whether it is necessary.
The contractor encloses the sample and sends the product according to the instructions of the customer (orderer). The method for enclosing the sample may be the same as in Example 1, or may simply be put in a box and enclosed with the product. Moreover, you may put a questionnaire paper etc. with a sample.

The questionnaire form can be obtained by a normal method, for example, by returning the completed form by FAX or mail, or by human collection. Especially in human recovery, a high effect can be obtained. If the contractor has a WEB site, when the next order is placed from the customer (orderer), the customer database is searched for a sample previously sent to the customer (orderer), and a questionnaire about the sample is sent. May be presented.
By this method, the contractor can not only send a sample suitable for the customer, but also obtain more reliable feedback about the sample and the product.

  ADVANTAGE OF THE INVENTION According to this invention, the normally useless space in the packing box for delivery can be used effectively as an advertising means with a high advertising effect.

1 is a perspective view showing a first embodiment of an advertising method according to the present invention. It is a perspective view which shows the 2nd Example of the advertisement method of this invention. It is a figure which shows the example of an embodiment which linked | related the advertisement by a WEB site, and the advertisement promotion method of this invention. It is a perspective view which shows the aspect of Example 1 (it shows except the side surface of a packaging box). FIG. 6 is a diagram showing an aspect of Example 2.

Explanation of symbols

1 Delivery packaging box 2 Stock box 3 Tube 4 Items (advertisement, sample, etc.)
5 Attached table (advertising, order form, etc.)
6 Packing material

Claims (7)

  An advertising method for enclosing an advertising medium or sample of a product different from the product in an empty space between the packaging material and the delivered product when the product ordered by the customer is stored in the packaging material and delivered. .   The advertising method according to claim 1, wherein the packing material is box-shaped.   The advertising method according to claim 1, wherein the sample or the advertising medium relates to a product in a field related to a product ordered from a customer.   The advertising method according to claim 1, wherein the advertising medium is a paper medium or an electronic medium.   The advertising method according to claim 1, wherein the sample is a consumable or a reagent.   The advertising method according to claim 4 and 5, wherein the product, advertisement or sample is bio-related. The advertising method according to claim 6, wherein the product is an oligonucleotide, a polynucleotide, a polypeptide or a related compound produced in accordance with an instruction from a customer.

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