JP2007172296A - Automatic press release preparation method and public information support system utilizing press release prepared by the method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an automatic press release preparation method for automatically and very easily preparing a press release sentence displaying information corresponding to a PR theme. <P>SOLUTION: The automatic press release preparation method is provided which utilizes the site of the Internet and automatically prepares a press release original being the data of public information and news report by a computer system. The method comprises at least: (1) a step of prompting a person accessing the site to input "5W1H information" of "Who", "When", "For what", "Where", "What" and "How" in accordance with the PR theme of the press release original; (2) a step of prompting the input of the information of "a PR message desired to be specially appealed"; (3) a step of prompting the rearrangement and connection in an optimum order of each information input by the person accessing the site in both steps; and (4) a step of prompting the input of the individual or company information of the person accessing the site. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention uses a computer system to automatically create a press release (also referred to as a news release), which is a basic material for public relations / reporting, and supports public relations using the press release created by the method. It is related to the system.

  For example, the creation of materials (press releases, news releases) for companies to conduct public relations activities, that is, in-house PR, press releases, press conferences, and various other information, has traditionally been based on the ability and experience of the experts. I had to rely on. This is because the production of basic materials for public relations / reporting is related to a very specialized field, and its content and value judgment is very difficult for an amateur, and there are many technical terms used, and it is very vague. This is because there are many parts that are difficult to understand.

  Moreover, since a large number of press releases are sent to the media in various forms a day, it can be said that there is almost no guarantee that the media will take it up. Therefore, the effect of public relations / reporting clearly differs depending on how the press release is appealed to the media and how it can be made prominent. Therefore, based on a model of a press release that should be called the first document to the media, it is in a situation of competing for how to appeal to the media and how to make it stand out.

Therefore, it is very difficult for an amateur or beginner to make a highly specialized publicity / reporting material for publicity / reporting, and it is absolutely necessary to rely on the ability and experience of an expert. Is the current situation. As a result, public relations costs and consulting costs for specialized institutions were inevitably high.
So, even if you are an amateur or a beginner with respect to public relations and news reports, you can automatically and very easily create public relations and news materials (press releases and news releases) that are considered highly specialized and professional. In addition, if it can be created free of charge or at a low price, the above disadvantages can be eliminated. At the same time, there is a long-awaited development of a service support system that enables even beginners of public relations / reporting to easily make publicity / reporting materials.
An object of the present invention is to provide a press release creation method capable of eliminating the above-mentioned drawbacks and to provide a public information support system capable of meeting the above-mentioned demand.

In order to achieve the above object, the present invention is a method of automatically creating a press release text, which is a publicity / report material, using a computer system using an Internet site,
Depending on the PR theme of the press release manuscript, “who will do it?”, “When?”, “What is the purpose”, “where”? Prompting you to enter "5W1H information" for "What do you want to do" and "How do you do?"
Prompting the user to input "PR message to be especially appealed"information;
Prompting the information entered by the person who accessed the site in both steps to be rearranged in an optimal order and connected;
Prompting input of personal or company information of a person who accesses the site,
I have.

  In this case, the person who accesses the site can select “who”, “when”, “for what purpose”, “where”, “what”, “what” according to the PR theme of the press release manuscript. And the like, and information on “PR message to be particularly appealed” are input. Then, the input information is rearranged in an optimal order and connected to each other to edit the “title” of the PR theme, and at least the news composed of this “title” and “5W1H information” You can automatically and very easily create a press release text that shows the personal or company information of the person who accessed the site.

And since press release texts necessary for public relations can be created automatically and very easily, communication with the media can be easily realized through a computer system, which is extremely advantageous for automatically supporting public relations work. It is. In addition, various information necessary for public relations can be automatically organized while creating press release texts automatically and extremely easily, which is extremely advantageous for supporting public relations work.
Moreover, since the PR theme necessary for public relations can be selected in the process of creating the press release text necessary for public relations, it is extremely advantageous for automatically supporting public relations work.

It is preferable to further include a step that prompts the user to return to one of the steps to correct the press release document.
By doing so, it is possible to return to any step and correct the press release document very easily. You can also challenge again from the middle of a series of public relations work.

It is good to make a character appear on the site screen and create a press release text according to the guidance / instruction.
In this way, while enjoying the characters appearing on the site screen and proceeding according to the guidance and instructions of the characters, while organizing the contents of information necessary for publicity, at the same time press release text necessary for publicity Can be created automatically and extremely easily.

After the press release text is created, it is preferable to further include a step for urging to select a case where the public relation work is entrusted to a specialized organization and a case where it is performed on its own.
In this way, it is possible to achieve both of the two support systems for carrying out publicity work on its own and leaving it to a specialized organization. In particular, when conducting public relations work on its own, it is possible to experience public relations work for free, so even beginners of public relations / reporting can easily work on making publicity / reporting materials compared to conventional cases. Also, by paying a fee, it is possible to easily obtain the know-how necessary for public relations work from a specialized institution.

If you are doing publicity work on your own, you can introduce a comic book as a support tool.
If such a support tool is introduced, the support system of the support tool consisting of this site and the “comic book” will provide further support for the public relations work, which is extremely advantageous for receiving public relations work. .

After the press release text is completed, it is preferable to further include a step for urging to select a plurality of menus on how to use the completed press release text corresponding to each item.
By doing so, the completed press release text can be used to meet various needs, which is extremely advantageous for supporting public relations work.

  According to the first aspect of the present invention, at least a press release sentence on which the news composed of at least the “title” and “5W1H information” and the personal or company information of the person who accesses the site is displayed is automatically And it can be created very easily.

And since press release texts necessary for public relations can be created automatically and very easily, communication with the media can be easily realized through a computer system, which is extremely advantageous for automatically supporting public relations work. It is. In addition, various information necessary for public relations can be automatically organized while creating press release texts automatically and extremely easily, which is extremely advantageous for supporting public relations work.
Moreover, since the PR theme necessary for public relations can be selected in the process of creating the press release text necessary for public relations, it is extremely advantageous for automatically supporting public relations work.

  According to the second aspect of the invention, it is possible to return to any step and correct the press release document very easily. You can also challenge again from the middle of a series of public relations work.

  According to the invention described in claim 3, while enjoying the character appearing on the site screen and proceeding according to the guidance / instruction of the character, the contents of the information necessary for the public information are arranged and simultaneously the public information is provided. The required press release text can be created automatically and extremely easily.

  According to the invention described in claim 4, it is possible to make the two support systems compatible when carrying out public information work by oneself and when leaving it to a specialized organization. In particular, when conducting public relations work on its own, it is possible to experience public relations work for free, so even beginners of public relations / reporting can easily work on making publicity / reporting materials compared to conventional cases. Also, by paying a fee, it is possible to easily obtain the know-how necessary for public relations work from a specialized institution.

  According to the invention described in claim 5, since the public information work is further supported by the two support systems of the support tool including the site and the “comic book”, it is extremely advantageous in having the public information work supported. .

  According to the invention described in claim 6, since the completed press release text can be used to meet various needs, it is extremely advantageous for supporting public relations work.

  An example of an embodiment for carrying out an automatic press release creation method according to the present invention will be described in detail with reference to the drawings. Here, Media-debut. An example will be described in which a press release for a company is automatically created by using a site registered under the name com (media debut dot com).

  FIG. 1 is a block diagram illustrating an exemplary configuration of the present embodiment. In FIG. 1, reference numeral 1 denotes a server, which is connected to the Internet NET via a telephone line 2. Reference numerals 3 to 6 denote various terminals, which are connected to the Internet NET similarly to the server 1. The number of terminals is not limited to the case shown in FIG. 1, and it can be considered that there are many terminals. Each of the terminals 3 to 6 is provided with an input unit such as a keyboard and a mouse in addition to a display unit such as a CRT, an LCD and the like.

(Server configuration)
First, the configuration of the server will be described in detail. FIG. 2 is a block diagram showing the configuration of the server 1. In FIG. 2, reference numeral 11 denotes a control means, which is composed of, for example, a CPU (central processing unit), and mainly performs control of each unit, data transfer, various calculations, and the like. Reference numeral 12 denotes input control means for controlling data input from terminals 3 to 6 connected via the Internet NET. Reference numeral 13 denotes output control means for controlling data output to the terminals 3 to 6. Reference numerals 14 and 15 denote storage means for storing or storing programs and files described below.

(Configuration of storage means)
The storage unit 14 stores a main program. This main program is used in the control means 11, and is composed of, for example, a program for displaying a guidance screen on the display units of the terminals 3 to 6, an editing program for creating a release sentence, and the like.
On the other hand, a customer file is stored in the storage means 15. A customer is a person who accesses from the terminals 3 to 6 using the site. A customer file is created for each piece of customer information, and a customer file corresponding to one piece of customer information is composed of company-specific information such as a user ID, password, and company information. Company information includes company name, location, contact information, representative name, capital, number of employees, business description, business hours, holidays, URL address (PC version), URL address (mobile version), and contact information for interviews. , Name, telephone number, e-mail address, general inquiry address, URL address, and other information related to the client company.
Note that the customer file of the customer is stored in the storage means 15 only when the customer registers as a member (described later) when using the site.

(Description of operation)
Next, the operation in the case illustrated above will be described. FIG. 1 illustrates a case where there are four terminals indicated by reference numerals 3 to 6, which are all connected to the server 1 and perform communication functions. The description will be made assuming that the server 1 is connected. In the following description, a person who operates the terminal 3, that is, a person who accesses the site from the terminal 3 using the site (customer) is simply referred to as a user for convenience.
When the terminal 3 is connected to the server 1, the control means 11 detects this connection via the input control means 12 and controls the terminal 3 according to the main program stored in the storage means 14. 3 and 4 show the operation procedure of the main program in this case.

In step S ₀ of FIG. 3, the control means 11 displays the menu screen shown in FIG. 5 on the display unit of the terminal 3, that is, the top page of the site, and gives the user “corporate de challenge” and “personal de challenge”. , prompting you to select the processing of "corporate de Challenge" from the display of rectangular shape, which is displayed as "entertainment files" area A0 ₁ ~A0 _3.
In this menu screen, "the purpose of the site" in addition to the above-mentioned display area A0 ₁ ~A0 _3, "the difference between advertising", "Step up to the release,""update the passage of information", "FAQ", "member menu ", it is adapted to be displayed together also display area A0 ₄ ~A0 ₁₀ of the other person shape, such as" About Us ". If a mouse cursor (not shown) displayed on this screen is clicked, an explanation about them is displayed on the screen.

In the display area A0 ₄ of "desired site", e.g., in this site object what it, whether to expand in any content, the description of the outline is displayed.
In the display area A0 ₅ of the "difference between the advertisement" is, for example, (in PR terms referred to as a "publicity") "Media debut" proposed at the site is a general advertising and how different, the description of the display Is done.
In the display area A0 ₆ of the "Steps to Release", the description of the procedure up to create a document of a press release is displayed using this site.
In the display area A0 ₇ of "Updating the passage of information", the update date and the contents of the start-up date and various kinds of information of the site is displayed.
In the display area A0 ₈ of "FAQ" is a question that has been asked questions and actual site that is assumed is displayed as Q, the answer to it is displayed as A.
In the display area A0 ₉ of "member menu" is, paid content menu for this site is displayed. It should be noted that these menus should be structured so that they cannot be used unless membership registration (described later) is performed.
In the display area A0 ₁₀ of "Company" is, for example, an overview of the site management company, guide to introduce the companies with dealings with this site management company is displayed.

When the user selects the “company de challenge” process, the control means 11 that has detected the process advances the procedure to step S ₁ of FIG. 3, and displays the menu screen shown in FIG. Control to display the top page of “de-challenge”. In this screen, “events / events / events”, “business activities”, “organizations / HR”, “financial relations”, “products / services”, “sales promotion”, “relationship with local communities” and various other things “Theme name” and “content” for each are displayed, and the user is prompted to select a desired “PR theme” from among them.

When the user places the mouse cursor (not shown) on the radio button a in the rectangular display area A11 ₁ and clicks to select, for example, the processing of “event / event / event”, a small window appears. Since either “OK” or “Reset” box is displayed, either of them can be selected. When “OK” is selected, the control means 11 prompts the processing in the next step S ₂ .

Specific contents of “events / events / events” include, for example, commemorative events, new establishments / relocations / abolition of company buildings / factories / sales offices, solicitation of papers, lectures, special events, fashion shows, caravan events, education Events, sporting events, exhibition events, participating events, open houses, publishing / movie planning, proposal / slogan recruitment, consultation corners, etc.
Themes other than “events / events / events” include, for example, “business activities”, “organization / HR”, “financial relations”, “products / services”, “sales promotion”, “community with local communities” Related "and various other things can be mentioned, and the user can select a desired" PR theme "from among them.

  The specific contents of “business activities” include, for example, production / sales results, survey results, new management strategies, business alliances, mergers, industry trends, sales, production / employment trends, and the use of new raw materials. Business policies such as expansion and rationalization, matters relating to corporate social responsibility execution, introduction of new business plans, advertising plans and activity status.

  The specific contents of “Organization / Human Resources” include, for example, the appointment and retirement of top management such as the president and chairman, personality of top management, changes in management structure and sales policies, organizational revisions, introduction of new methods for employee education, exercise Club activities, celebrity company visits, etc.

  The specific contents of “financial relations” include, for example, details of financial results for the fiscal year (interim), matters reported at the general meeting of stocks, salary / bonus, and the like.

  Specific contents of “product / service” include, for example, product development / improvement / market introduction, new application development of existing products, price / service fluctuation, new design, trademark, package, and the like.

  The specific contents of “sales promotion” are, for example, holding / preparation of exhibitions / fairs, new sales areas, successful sales examples, and the like.

  Specific contents of “relationship with local community” include, for example, local community activities, company tours, dialogue meetings with local residents, recreational activities, and the like.

As described above, since the PR theme necessary for public information can be selected in the process of creating the press release text necessary for public information (step S ₁ ), it is extremely advantageous for automatically supporting the public information work.

In step S ₂ , the control means 11 controls the terminal 3 to display the screen shown in FIG. 7 and, according to the selected PR theme, “Who do you?” (Who), “When? (When), "What is the purpose?" (Why), "Where?" (Where), "What do you want to do?" (What), "How do you do it?" (How) , "5W1H information" is prompted for input.

When the user inputs these pieces of information one by _one in the input box A2 ₁ and clicks the OK button A2 ₂ with the mouse each time, all “5W1H information” is inputted. Then, the control means 11 prompts the terminal 3 to rearrange the “5W1H information” by the editing program stored in the storage means 14 and connect them in series. Accordingly, all the information is rearranged in an optimal order and displayed as one news at the same time in the display area A2 ₃ in FIG. 7 and cached (the storage location of the terminal 3 used by the user). while being stored, the control unit 11 prompts the process in next step S _3.
The individual information of “5W1H information” is also displayed in the display areas A2 _{4 to} A2 ₉ in FIG.

In step S ₃ , the control means 11 controls the terminal 3 to display the screen shown in FIG. 8 and, according to the news property of the PR theme represented by “5W1H”, the circumstances (Y) and the current state (T) Then, the user is prompted to input “YTT information” for the future (T). The questions in each case are in an interactive format, and the “interaction items” are as follows.
Background (Y): What was the background to your PR theme?
Current status (T): What is the current situation?
Future (T): What are your future plans and plans?

When the user inputs these pieces of information one by _one in the input box A3 ₁ and clicks the OK button A3 ₂ with the mouse each time, all the “YTT information” is inputted. Then, along with all of their information are displayed simultaneously on the display region A3 ₃ shown in FIG. 8, while being stored in the cache (memory location of the terminal 3 that the user is using), the control unit 11 is the next step S Prompt ₄ processing.
The individual information of “YTT information” is also displayed in the display areas A3 _{4 to} A3 ₆ in FIG.

In step S ₄ , the control means 11 controls the terminal 3 to display the screen shown in FIG. 9 and prompts the user to input “PR message information to be particularly appealed”.
When the user inputs this information in the input box A4 ₁ and clicks on the OK button A4 ₂ with the mouse, the information is displayed in the display area A4 ₃ shown in FIG. 9 and cache (terminal 3 used by the user). It is stored in a memory location) whereas the control means 11 prompt the processing of the next step S _5.

In step S ₅ , the control means 11 performs control to display the screen shown in FIG. 10 on the terminal 3, and the “official name”, “date / time”, “location”, “charge” of the PR theme “event”, The user is prompted to input “summary information” such as “feature”, “content”, and “others”.
When the user inputs this information into the input boxes A5 _{1 to} A5 ₅ for each item and clicks the “confirm” button (not shown) that appears by scrolling down the screen with the mouse, all the information There while being stored in the cache (memory location of the terminal 3 that the user is using), the control unit 11 prompts the process in next step S _6.
For “Others”, it is preferable to prepare a free space so that various information can be input.

In step S ₆ , the control means 11 performs control to display the screen shown in FIG. 11 on the terminal 3, and “company name”, “location”, “contact”, “representative”, “Capital”, “Number of employees”, “Business description”, “Business hours”, “Closed days”, “URL address (PC version)”, “URL address (Mobile version)”, etc. Information “company overview information (company information)”, “inquiry contact”, “name”, “phone number”, “email address”, “inquiry for general use”, “name”, “URL address” "Inquiry information" and so on.

When the user inputs these information one by one in the input boxes A6 _{1 to} A6 ₆ and clicks the “confirm” button (not shown) that appears by scrolling down the screen, all of them are displayed. information while being stored in the cache (memory location of the terminal 3 that the user is using), the control unit 11 prompts the process in next step S _7.

In step S _7, the control unit 11 performs control to display the screen shown in FIG. 12 to the terminal 3, prompting the "title" Edit PR themes in the text input box A7 ₁ appearing in FIG. 12.
The editing of the “title” is made up of news composed of “5W1H information” input in step S ₂ and stored in the cache, and “particularly appealing” input in step S ₄ and stored in the cache. This can be done by rearranging and connecting them according to the editing program stored in the storage means 14 based on the “PR message information to be performed”.

This operation will be described more specifically. For example, the information of “5W1H” input in step S ₂ is
(Who): One One Corporation,
(When):
(Why): “Healthy One One”
(Where): At pet shops nationwide,
(What): Free tasting party,
(How): Nationwide,
Assuming that the “PR message” information input in step S ₄ is “the top model Nyanko also participates and behaves as goods”, the control means 11 in step S _{4 determines} that the terminal 3 The information is urged to be rearranged and connected by the editing program stored in the storage unit 14.

Then, among the information of “5W1H” input in step S ₂ , the “main title” is a combination of the information of (Why), (What), and (How), and “PR” input in step S ₄ “Subtitle” in the “message” information and “when” and “where” in the (When) and (Where) information are rearranged in the optimum order, and one title is edited.
And the edited main title is (Healthy One One free tasting party held nationwide), and the subtitle is (the top model Nyanko also participates and shakes the product), which is (○ month ○ day, nationwide At a pet shop).

When this "title" editing is completed, when the user the OK button A7 ₂ to click with the mouse, while the information is stored in the cache (memory location of the terminal 3 that the user is using), control means 11 is the last encourage the processing of step S _8.
As shown in FIGS. 12 and 13, the main title is displayed large in the middle, and the subtitles are displayed at the top of the main title, when and where “○ month ○ day” and “at national pet shops”. It is arranged at the bottom of the title.

In step S ₈ , the control means 11 performs control for causing the terminal 3 to display the screen shown in FIG. That is, together with the “title” edited in the previous stage (step S ₇ ), each information input on each menu screen of FIGS. 6 to 11 is displayed on the menu screen shown in FIG. 13 as one press release sentence. Let
Thus, Media-debut. By using a site registered under the name “com” (media debut dot com) and the user accessing this site from the terminal 3, an optimum press release text can be created automatically and extremely easily.

  In this way, the press release text necessary for public relations can be created automatically and extremely easily, so that communication with the media can be easily realized through a computer system, and the public relations work is automatically supported. Very advantageous. In addition, various information necessary for public relations can be automatically organized while creating press release texts automatically and extremely easily, which is extremely advantageous for supporting public relations work.

The edited press release text can be confirmed in the HTML format on the menu screen shown in FIG. That is, by operating the terminal 3, the control unit 11 controls the terminal 3 to display this screen, so that this screen can be displayed on the display unit of the terminal 3.
Button A8 ₁ in FIG. 13 can be printed by clicking with the mouse. Button A8 ₂ Click with the mouse can be modified process returns to the step. In this case, the control means 11 returns to the screen of each step by the editing program stored in the storage means 14 and performs an operation of correcting the press release document displayed on the screen. Then, it is possible to return to any step and correct the press release document very easily. You can also challenge again from the middle of a series of public relations work.
When the button A8 ₃ to click with the mouse, to display the next page of the press release the original document, it is possible to see the manuscript of the second and subsequent press releases manuscript.

  It should be noted that when creating a press release manuscript, it is preferable to store various input data in CSV format. Then, when the “CSV data up” button shown in FIG. 6 is clicked, a screen for uploading CSV data is opened, and data restoration is executed via the server 1 by registering CSV data there. Good.

Here, after the press release text is created, it is possible to select a case in which the public relations work is entrusted to a specialized institution or a case where it is carried out by oneself. In other words, by selecting the "member registration" shown in step S ₉ of FIG. 3, a public relations professional organizations (in this case, site management company), the work can be left to. In this case, pay, control means 11 is adapted to promote the settlement for the payment of fees in the next step S _10. On the other hand, if “Release by yourself” shown in step S ′ ₉ in FIG. 3 is selected, publicity work can be performed free of charge by yourself.
If it does in this way, two support systems, when carrying out public information work by oneself and leaving it to a specialized organization, can be made compatible. In particular, when conducting public relations work on its own, it is possible to experience public relations work for free, so even beginners of public relations / reporting can easily work on making publicity / reporting materials compared to conventional cases. Also, by paying a fee, it is possible to easily obtain the know-how necessary for public relations work from a specialized institution.

If you are doing publicity work on your own, you can introduce a comic book as a support tool. Although the illustration of this “manga book” is omitted, it is basically a guidebook for carrying out publicity work on its own.
If such a support tool is introduced, the support system of the support tool consisting of this site and the “comic book” will provide further support for the public relations work, which is extremely advantageous for receiving public relations work. .

Next, an operation procedure of the "settlement" in step S ₁₀ in the case of selecting the "membership registration" in step S ₉ in FIG. 3 will be described in detail with FIG. 4.
In step S _10, the control means 11 urges the settlement for the payment of a fee, the presence or absence of the member registration of the control means 11 as a user (that is, in the step S _11, the customer information of customer files that are stored in the storage means 15 search, it is checked whether) is registered as a member, the process proceeds to step S ₁₂ if I is registered. In step S _12, first, a command "login" is issued to the server 1, then the control unit 11 in step S ₁₃ it is checked whether the "User ID" and "password" is correct customer information .

On the other hand, if it is determined as “non-member” in step S ₁₁ , the process proceeds to step S ₁₄ . Then, the procedure of "membership registration" is done by operating the terminal 3 in step S _14, then the control unit 11 in step S ₁₅ urges to "Options Selection". Simultaneously with the completion of registration, individual customer information such as “user ID”, “password”, and “company information” is stored in the storage unit 15 of the server 1 as a customer file.
It should be noted that the “user ID” can be specified only for the first time and cannot be changed thereafter. As for the “password”, the first random issue is permitted. However, it is recommended that the password be periodically changed to maintain security.

“Option selection” in step S ₁₅ is to select a plurality of menus as to how to use the press release text completed through the procedures of steps S _{0 to} S ₈ corresponding to each item. . For example, when the user himself / herself cannot find the PR theme, the control means 11 prompts the user to select the “PR theme excavation menu”. When it is desired to upgrade to a more specialized one based on the completed press release text, the control means 11 prompts the user to select a “press release completion menu”. Further, when a distribution destination press list is desired, the control means 11 prompts an operation of selecting a “genre-specific press list menu”. In addition, when it is desired to transmit the press release text using a distribution system of a specific company, the control means 11 performs an operation of simultaneously selecting both the “press release completion menu” and the “specific company PR wire distribution menu”. Prompt. Furthermore, when the media wants to be posted / broadcast on the media, the control means 11 simultaneously selects three menus of “press release completion menu”, “genre-specific press list menu” and “genre-specific promotion media list selection menu”. Prompt to perform the operation.

Then, the user selects options from the menus displayed on the screen as options, and how to use the press release text completed through steps S _{0 to} S _8. Determined. In each of these cases, the option selection is charged, and a fee is paid according to the procedure shown below. Various menus can be added according to needs.
Multiple options can be selected, and a method of checking the “check box” can be adopted as the selection format. After the selection is completed, if the “Confirm” button (not shown) on the screen is clicked, the menu of the option selected on the preview screen can be confirmed.
The “genre-specific promotion media list selection menu” is a menu that can be used when the user is paid if there is a result in the media posting / broadcasting. The two menus described above (“ By selecting both the “Press Release Completion Menu” and the “Genre Press List Menu”) and this menu at the same time, it is possible to approach the media desired by the user with a reward system.

As described above, if a plurality of menus on how to use the press release text completed through the procedures of steps S _{0 to} S ₈ are selected corresponding to each item, the completed press release text can be changed to various types. Since it can be used to meet the needs, it is extremely advantageous for getting public relations support.

In step S _13, when the control unit 11 determines that the correct "User ID" and "Password" of the customer information, a command "Login" advances to the step S ₁₅ exits.
On the other hand, if the control means 11 determines in step S ₁₃ that the “user ID” and “password” of the customer information are not correct, an authentication error occurs and the process proceeds to step S ′ ₁₃ and again step S _12. Returning to the above, it is confirmed again whether or not the “user ID” and “password” of the customer information are correct.

Once options selected as described above in step S _15, the control unit 11 by operating the terminal 3 is prompted to advances to the next step S _16. In step S _16, the control unit 11 prompts a "payment method selection." Then, by operating the terminal 3, the user is prompted to select “credit” or “other than credit” as the settlement method.

When the user selects “credit” in step S ₁₈ , the control means 11 prompts the user to select a credit card company in step S ₁₉ . When the user inputs the information and inputs the user's address / name, the number of payments, the payment amount, and other necessary items, the DETA is transmitted to the server 1 and managed by the storage means 14.
On the other hand, when the user selects “other than credit” in step S ′ ₁₈ , the control means 11 prompts the user to select one of two types of “bank transfer” and “postal transfer”. When the user selects one of “bank transfer” and “postal transfer”, one of the transfer destinations is displayed on the screen, and the user transfers the transfer to the transfer destination using a bank or post office paper.

Thus, Media-debut. com (media debut dot com) is used, and when the user accesses this site from the terminal 3, the payment is completed for payment of the optimal press release text (step) S _20).
After the option is selected, the payment method selected by the user may be described in the “procedure until release” and “FAQ” on the site page (FIG. 5). Further, when selecting one of the two types of “bank transfer” and “postal transfer”, it can be performed by checking the corresponding one of the two radio buttons.

  Here, characters (in this example, dogs, see the screens in FIGS. 5 to 12) are made to appear on the Internet site. It is possible to create the necessary press releases.

  Here, we explained the case of automatically creating a press release for a company. However, it is possible to automatically create a press release for an individual simply by changing the input information from that for the company to that for the individual. Of course, the present invention can also be applied.

It is a block diagram which shows the structure of embodiment which is an example of the press release automatic creation method by this invention. It is a block diagram which shows an example of a structure of the server in this embodiment. It is a flowchart which shows the operation | movement in this embodiment. It is a flowchart which shows the operation | movement in this embodiment after press release text preparation. It is a figure for demonstrating an example of the main menu screen in this embodiment. It is a figure for demonstrating an example of the input screen and navigation of PR theme setting which are step 1 of this embodiment. It is a figure for demonstrating an example of the input screen of 5W1H which is step 2 of this embodiment, and navigation. It is a figure for demonstrating an example of the input screen of YTT which is step 3 of this embodiment, and navigation. It is a figure for demonstrating an example of the input screen and navigation of PR message which are step 4 of this embodiment. It is a figure for demonstrating an example of the input screen of outline registration which is step 5 of this embodiment, and navigation. It is a figure for demonstrating an example of the input screen and navigation of a company outline / inquiry destination registration which are step 6 of this embodiment. It is a figure for demonstrating an example of the input screen and navigation of title registration which are step 7 of this embodiment. In this embodiment, it is a figure for demonstrating an example of the screen on which a press release text is produced automatically.

Explanation of symbols

1 ... server, 2 ... telephone line, 3-6 ... _{terminal, A0 1 ~A0 10, A1 1} , A2 3, A2 4 ~A2 9, A3 3 ~A3 6, A4 3, A2 4 ~A2 9 ... display area , A2 ₁ , A3 ₁ , A4 ₁ , A5 _{1 to} A5 ₅ , A6 _{1 to} A6 ₆ , A7 ₁ ... Input box, A2 ₂ , A3 ₂ , A4 ₂ , A7 ₂ ... OK button, A8 _{1 to} A8 ₃ ... button .

Claims (6)

A method of automatically creating press release texts that are publicity / reporting materials using a computer system using an Internet site, at least,
Depending on the PR theme of the press release manuscript, “who will do it?”, “When?”, “What is the purpose”, “where”? Prompting you to enter "5W1H information" for "What do you want to do" and "How do you do?"
Prompting the user to input "PR message to be especially appealed"information;
Prompting the information entered by the person who accessed the site in both steps to be rearranged in an optimal order and connected;
Prompting input of personal or company information of a person who accesses the site,
An automatic press release creation method characterized by comprising.   2. The automatic press release creation method according to claim 1, further comprising a step of prompting the user to correct the press release document by returning to each step.   3. The automatic press release creation method according to claim 1, wherein a character is made to appear on the site screen and a press release manuscript is created in accordance with the guidance / instruction.   After the press release text is created by the method according to claim 1, further comprising a step of prompting the user to select a case where the public relation work is entrusted to a specialized institution or a case where the work is carried out by himself / herself. system.   The public information support system according to claim 4, wherein a “comic book” is introduced as a support tool when performing public information work on its own.   After the press release text is completed by the method according to claim 1, further comprising a step of prompting the user to select a plurality of menus on how to use the completed press release text corresponding to each item. The public information support system according to claim 4 or 5, wherein