JP2007164332A - Two-dimensional code and affiliate system and method of mouth-to-mouth system using two-dimensional code - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an affiliate system of a mouth-to-mouth system using a two-dimensional code configured so as to prevent alternation or personal information leakage. <P>SOLUTION: This affiliate system is provided with: a means for generating a two-dimensional code including predetermined information; a means for transmitting the generated two-dimensional code; a first portable terminal owned by a registerer who is the member of a mouth-to-mouth marketing site, and configured to receive and transfer the transmitted two-dimensional code by a first mail address; a second portable terminal owned by a third person who is not the member, and configured to receive the two-dimensional code transferred from the first portable terminal by a second mail address; a third portable terminal having a two-dimensional code reader owned by a store which provides merchandise or a service as the object of a campaign, and configured to read the two-dimensional code displayed on the picture of the second portable terminal when a third person visits the store, and purchases the merchandise or the service; and an information confirmation means for confirming the information included in the two-dimensional code. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to an affiliate system and method using a computer system, and more particularly to a two-dimensional code and a word-of-mouth affiliate system and method using the two-dimensional code.

  In recent years, customers who have purchased goods or services once through a communication network such as the Internet are registered as members, the registered members introduce new purchase applicants, and the introduced purchase applicants introduce products or services. There is known a word-of-mouth affiliate system using a computer system in which a product or service provider supplies various types of commissions to the registered members by purchasing the product.

  However, in a word-of-mouth affiliate system using a conventional computer system, there is a possibility of so-called “spoofing” in which a QR code to be used is falsified to impersonate others, and a two-dimensional code such as QR code is used. There was a problem that personal information was easily leaked from a code to a third party by spyware or the like.

The present invention has been made in view of the above problems in the conventional word-of-mouth affiliate system, and an object of the present invention is to provide a two-dimensional code configured to prevent falsification and leakage of personal information. .
Another object of the present invention is to provide a word-of-mouth affiliate system and method using a two-dimensional code.

  The above-mentioned problem of the present invention is based on a two-dimensional code characterized in that the falsification prevention information and the personal information leakage prevention information are configured as either one of encrypted information and hidden information that is not reflected in the image portion, or a combination thereof. Achieved.

  The above-described problems of the present invention include a means for generating a two-dimensional code including predetermined information, a means for transmitting the generated two-dimensional code, and a registrant who is a member of a word-of-mouth marketing site. The first portable terminal configured to receive and transfer the two-dimensional code at the first email address, and a third party who is not a member of the word-of-mouth marketing site, The second mobile terminal that receives the two-dimensional code transferred from the mobile terminal at the second e-mail address and the store that provides the goods or services that are the subject of the campaign are owned by the third party. A third portable terminal having a two-dimensional code reader that reads the two-dimensional code displayed on the screen of the second portable terminal when the product or the service is purchased Information confirmation means for confirming information included in the two-dimensional code, and the means for generating the two-dimensional code includes, as the predetermined information, campaign identification information, store identification information, registrant identification information, applicant Generating two-dimensional code having identification information and falsification prevention information and personal information leakage prevention information configured as either one of encrypted information and hidden information not reflected in the image part or a combination thereof, The code reader decodes the falsification preventing information and the personal information leakage prevention information by reading the hidden information constituting the two-dimensional code, and the information confirmation means decodes the information by the two-dimensional code reader. The personal information is leaked by the personal information leakage prevention information that the falsification prevention information has not been tampered with If the confirmation is performed by the information confirmation means, the campaign identification information, the store identification information, the registrant identification information, and the applicant identification constituting the two-dimensional code This is achieved by a word-of-mouth affiliate system using a two-dimensional code, wherein a predetermined commission is supplied to the registrant and the word-of-mouth marketing site operator based on the information.

  The above-described problems of the present invention include a step of generating a two-dimensional code including predetermined information, a step of transmitting the generated two-dimensional code, and a first mobile phone held by a registrant who is a member of a word-of-mouth marketing site Receiving the transmitted two-dimensional code at a first e-mail address of the terminal; transferring the received two-dimensional code; and a second possessed by a third party who is not a member of the word-of-mouth marketing site Receiving the two-dimensional code transferred from the first portable terminal at the second e-mail address of the portable terminal; and a third portable terminal held by a store that provides a product or service that is the subject of the campaign The secondary displayed on the screen of the second portable terminal when the third party comes to the store and purchases the product or the service by a two-dimensional code reader. A step of reading a code and a step of confirming information included in the two-dimensional code, and the step of generating the two-dimensional code includes, as the predetermined information, campaign identification information, store identification information, a registrant Generates a two-dimensional code that has identification information, applicant identification information, and includes tampering prevention information and personal information leakage prevention information as encrypted information and / or hidden information that is not reflected in the image part. The step of reading the two-dimensional code includes the step of reading the hidden information constituting the two-dimensional code by the two-dimensional code reader to decode the falsification preventing information and the personal information leakage preventing information, In the step of confirming the information, the tampering prevention information decrypted by the two-dimensional code reader has not been tampered with. And the campaign identification information constituting the two-dimensional code if the confirmation is performed in the step of confirming the information and confirming that the personal information is not leaked by the personal information leakage prevention information. , Characterized in that a predetermined commission is supplied to the registrant and the operator of the word-of-mouth marketing site based on the store identification information, the registrant identification information, and the applicant identification information, respectively. This is achieved by a word-of-mouth affiliate method using codes.

  The word-of-mouth affiliate system and method using the improved QR code of the present invention makes it possible to prevent QR code tampering and leakage of personal information from the QR code, whereby Kumpen identification information and store identification Based on the information, the registrant identification information, and the applicant identification information, it is possible to reliably supply a predetermined commission to the registrant and the operator of the word-of-mouth marketing site.

  The two-dimensional code of the present invention may be a QR code.

  The word-of-mouth affiliate system using the two-dimensional code of the present invention can be used when the third party wants to become a member of the word-of-mouth marketing site after purchasing the product or the service. A registration means for registering the three parties as new members may be further provided.

  In the word-of-mouth affiliate system using the two-dimensional code of the present invention, the two-dimensional code may be a QR code.

  The word-of-mouth affiliate method using the two-dimensional code of the present invention is the third method when the third party wishes to become a member of the word-of-mouth marketing site after purchasing the product or the service. The method may further comprise the step of registering the person as a new member.

  In the word-of-mouth affiliate method using the two-dimensional code of the present invention, the two-dimensional code may be a QR code.

Hereinafter, exemplary embodiments of an affiliate system and method using a computer system according to the present invention will be described in detail with reference to the accompanying drawings.
FIG. 1 is a system schematic diagram showing an example of the configuration of an affiliate system using a computer system according to the present invention.

  The affiliate system 10 of FIG. 1 includes a word-of-mouth marketing site 11 as a main part thereof, a portable terminal T1 held by a registered person registered as a member, and a portable terminal held by a third party who is not registered or registered. T2 and a plurality of portable terminals T1 to T3 constituted by portable terminals T3 held by a registered store, and a management / operation station MOS that manages / operates the affiliate system 10.

As shown in FIG. 1, the word-of-mouth marketing site 11 includes a mail server 12, a database server 13, a web server 14, and a management system web server 15.
The mail server 12 includes a CPU 12-1, a memory 12-2, and a storage device 12-3. The database server 13 includes a CPU 13-1, a memory 13-2, a storage device 13-3, The web server 14 includes a CPU 14-1, a memory 14-2, and a storage device 14-3. The management system web server 15 includes a CPU 15-1 and a memory 15; -2 and a storage device 15-3.
The management / operation station MOS is provided with a computer system 16 used by the management / operator. The computer system 16 includes a CPU 16-1, a memory 16-2, a storage device 16-3, and an input. A device 16-4 and a display device 16-5 are provided.

Next, the operation of the affiliate system 10 of FIG. 1 will be described with reference to the flowchart of FIG. In the following, an improved QR code will be described as an example of the two-dimensional code according to the present invention.
(1) Campaign Start Setting Process As shown in FIG. 2, the management / operation station MOS that manages / operates the affiliate system 10 in FIG. 1 registers campaign information, store information, and registrant information in the affiliate system 10. In order to do this, the operator activates the affiliate system 10 (step S1). When the affiliate system 10 is activated, the operator inputs campaign information, store information (including QR reading terminal information), and registrant information from the input device 16-4 (step S2). The affiliate system 10 receives the campaign information, store information (including QR reading terminal information) and registrant information input from the input device 16-5 from the database 14 of the database server 13 by the CPU 14-1 of the web server 14. 4 is stored / registered respectively (step S3).
Next, the CPU 12-1 of the mail server 12 creates an empty mail receiving mail address for each campaign and registrant and stores / registers it in the storage device 12-2 of the mail server 12 (step S4).
Here, the empty e-mail receiving e-mail address is an e-mail address incorporating campaign identification information, store identification information, and registrant identification information, and has a format such as a001b001c001@kuchikomi-kun.com.

(2) Campaign Notification Distribution Process Next, the operator inputs a distribution e-mail address, e-mail text, etc. from the input device 16-4 (step S5).
The affiliate system 10 uses the CPU 14-1 of the web server 14 to store the delivery mail address, the mail text, etc. input from the input device 16-5 via the Internet line, and the storage device 12- of the mail server 12. 3 is stored / registered (step S6).
Next, the operator creates a campaign notification mail in which the mail text registered in the storage device 12-3 is personalized by the CPU 12-1 of the mail server 12 (step S7) and transmits it to the registered member terminal T1. (Step S8).

(3) Campaign Notification Reception Processing The registered member receives the campaign notification email transmitted from the mail server 12 at the terminal T1 (step S9).

(4) Campaign Notification Transfer Processing The registered member who received the campaign notification mail at the terminal T1 transfers the campaign notification mail from the terminal T1 to the third party terminal T2 via the Internet line or the closed network (step S10).

(5) Campaign Notification Transfer Reception Processing A campaign notification mail transmitted from the registered member terminal T1 is received by the third party via the Internet line or the closed network at the terminal T2 (step S11).

(6) Empty mail transmission process The third party who has received the campaign notification mail transmits an empty mail from the terminal T2 to the empty mail receiving mail address designated by the campaign notification mail via the Internet line ( Step S12).

(7) QR mail processing (A) Empty mail reception:
(A1) The CPU 12-1 of the mail server 12 detects the reception of a blank mail transmitted from the third party terminal T2 to the blank mail receiving mail address (step S13).
(A2) The mail server 12 sets the destination mail address (blank mail receiving mail address) and the sender mail address (third party mail address) of the blank mail in the memory 12-2 (step S14), and QR The QR mail processing program is activated by passing to the mail processing program (step S15).
Here, when the QR mail processing program is started, the campaign identification information, the store identification information, and the registrant identification information are specified by the destination of the empty mail.

(B) Error determination:
The CPU 12-1 of the mail server 12 executes the QR mail processing program, performs a period check, a store visit check, and a person application check (step S16). If an error is detected in any check, an error is detected. The mail is transmitted to the sender of the blank mail (step S17). On the other hand, if no error is detected, the history is registered in the database 13-4 of the database server 13 (step S18).

(C) QR code generation The CPU 12-1 of the mail server 12 executes a QR mail processing program to execute campaign identification information, store identification information, registrant identification information, applicant identification information, falsification prevention information, and personal information leakage prevention. Information is generated (step S19), and the falsification prevention information and personal information leakage prevention information are encrypted (step S20), and the campaign identification information, store identification information, registrant identification information, applicant identification information, falsification prevention information, and A QR code image of the URL incorporating the personal information leakage prevention information is created and set (stored / registered) in the memory 12-2 (step S21). Further, the falsification preventing information is also stored / registered in the database 13-4 of the database server 13 (step S22).

FIG. 3 is a diagram for explaining an improved QR code according to the present invention. The QR code shown in FIG. 3 has the same pattern as a general QR code. However, the improved QR code according to the present invention is a QR code subjected to processing for preventing falsification and preventing leakage of personal information, unlike a QR code generally used. Those prevention processes are performed based on the falsification prevention information and the personal information leakage prevention information. As the falsification prevention information and personal information leakage prevention information, for example, a part or all of the QR image pattern may be hidden and encoded, or information that is not reflected in the QR image, for example, digital that is not reflected in the QR image Information may be included.
For example, the improved QR code is
http://www.kuchikomi-kun.com/qr?s=a001b001c001d001&c=fei52jfs93ksf8js04fd0mw59sj48fk
It is configured as follows. In this improved QR code example, & c = fei52jfs93ksf8js04fd0mw59sj48fk described after http://www.kuchikomi-kun.com/qr?s=a001b001c001d001 corresponds to falsification prevention information and personal information leakage prevention information Yes.
The improved QR code is not limited to this example, and may be composed of alphabets, symbols, numbers, or various combinations thereof.

(D) QR mail transmission The CPU 12-1 of the mail server 12 causes the QR mail processing program to attach the QR code image set in the memory 12-2 to the mail (step S23) and send it to the empty mail sender. (Step S24).

(8) QR mail reception process The third party receives the QR mail transmitted by the mail server 12 at the terminal T2 via the Internet line (step S25).

(9) QR code reading process When a third party visits a store where a campaign corresponding to the campaign information is carried out and purchases a product or service that is the subject of the campaign, The QR code image displayed on the image of the third-party terminal T2 is read by the mobile terminal (QR reading terminal) T3 owned by the store by a store clerk, cashier, etc. (step S26).

(10) QR code collation site The store staff accesses the URL specified by the QR code read by the portable terminal (QR reading terminal) T3 (step S27).
Here, the access processing in step S27 may be configured to be automatically executed by the portable terminal (QR reading terminal) T3 by reading the QR code by the portable terminal (QR reading terminal) T3. Or you may comprise so that it may perform by the person in charge of a store operating manually.

(11) QR code verification process (A) Access authentication The CPU 14-1 of the web server 14 performs authentication based on the identification information of the portable terminal (QR reading terminal) T3, or authentication based on the user name and password (step S28).
That is, spoofing is prevented by authenticating the portable terminal (QR reading terminal) T3 of the store and the user (that is, the store).
Further, when some kind of failure (for example, communication failure) occurs in the portable terminal (QR reading terminal) T3, the mobile terminal (QR reading terminal) may be configured to be accessible from another terminal.
In this case, the security may be configured to be authenticated by a user name and a password.

(B) QR code collation First, the CPU 14-1 of the web server 14 checks whether or not falsification has occurred based on the falsification prevention information incorporated in the QR code (URL of the QR code) (step S29).
If it is determined by the check that no falsification has been made, the campaign identification information, the store identification information, and the registrant identification information incorporated into the QR code (URL of the QR code) by the CPU 14-1 of the web server 14 Based on the applicant identification information, the corresponding campaign identification information, store identification information, registrant identification information, and applicant identification information stored / registered in the database 13-4 of the database server 13 are collated (step S30). The verification result history is stored / registered in the database 13-4 (step S31).

(C) Tanks Mail Transmission The CPUs 14-1 of the web server 14 transmits Tanks Mail to the registrant's mail address (that is, the mail address of the portable terminal T1) (step S32).

(D) Verification confirmation mail transmission The CPU 14-1 of the web server 14 transmits a verification confirmation mail to the mail address of the portable terminal (QR reading terminal) T3 in the store (step S33).

(12) Tanks Mail Receiving Process The registrant receives the Tanks Mail transmitted from the web server 14 at the portable terminal T1 (step S34).

(13) Collation Confirmation Mail Reception Processing The store receives a collation confirmation mail transmitted from the web server 14 at the portable terminal (QR reading terminal) T3 (step S35).

(14) Member registration request processing The mail address (that is, the third party mobile terminal T2 of the third party mobile terminal T2) sent by the CPU 12-1 of the mail server 12 to the QR mail stored / registered in the database 13-4 of the database server A member registration request mail is transmitted to (mail address) (step S36).

(15) Member Registration Request Receiving Process The third party receives a member registration request email transmitted from the mail server 12 at the portable terminal T2 (step S37).

(16) Member Registration Site When the mobile terminal T2 receives the member registration request email, the third party accesses the word-of-mouth marketing site 11 which is a member registration site (step S38).

(17) Member Registration Processing The CPU 14-1 of the web server 14 stores / registers the member registration information input from the third party mobile terminal T2 in the database 13-4 of the database server 13 (step S39). The third party is registered as a new member (step S40).

  Although a QR code image has been described in the present embodiment, the present invention is not limited to a QR code image as an object to be read, and may be an RFID or a one-dimensional barcode.

As mentioned above, the present invention has made it possible to carry out the following developments:
1. New development of QR code reader software Develop high capacity, high speed QR code reading software for all different mobile phone companies and install and use it on mobile phone terminals. With the development of this software, it has become possible to simultaneously determine the introducer, visitor, and store name when a large number of customers visit the store. In addition, up to 300 pieces of data using QR codes can be stored in a mobile phone terminal used as a reader.

2. QR code falsification prevention, new development of personal information leakage prevention system QR code is composed of numbers and alphabets following URL, and there is a possibility of impersonating others and gaining benefits by falsifying this part In addition, there is a possibility that the member personal information can be illegally obtained by impersonating the distribution source, etc., and letting a member and a new member hit a blank email from a mobile phone. According to the word-of-mouth affiliate system using QR codes, a QR code having hidden information that is not reflected in the image portion of the QR code is created using newly developed software that generates a QR code and an encrypted code. To deliver. The encrypted QR code generated in this way is distributed to new member candidates with campaign identification information, store identification information, registrant identification information, and applicant identification information. Reading is performed by a special QR code reader that performs reading by a reverse process using the functionality of the code generation software.

  In addition, the read information is transferred to the server of the distribution source, and by re-authenticating the hidden encryption information included in the QR code for the introducer, the store, the new member information, etc., the alteration of the QR code is prevented, and the personal information It becomes possible to prevent information leakage.

It is a schematic block diagram which shows the example of 1 structure in the Example of the affiliate system by this invention. It is a flowchart for demonstrating operation | movement of the affiliate system by this invention shown in FIG. It is explanatory drawing for demonstrating an example of the improved QR code by this invention.

Explanation of symbols

10 Affiliate system 11 Word-of-mouth marketing site 12 Mail server 12-1 CPU
12-2 Memory 12-3 Storage Device 13 Database Server 13-1 CPU
13-2 Memory 13-3 Storage Device 13-4 Database 14 Web Server 14-1 CPU
14-2 Memory 14-3 Storage Device 14-3
15 Web server for management system 15-1 CPU
15-2 Memory 15-3 Storage Devices T1-T3 Mobile Terminal MOS Management / Operation Station

Claims (8)

  A two-dimensional code characterized in that falsification prevention information and personal information leakage prevention information are configured as either one of encrypted information and hidden information that is not reflected in an image portion, or a combination thereof.   The two-dimensional code according to claim 1, wherein the two-dimensional code is a QR code. Means for generating a two-dimensional code including predetermined information;
Means for transmitting the generated two-dimensional code;
A first portable terminal held by a registrant who is a member of a word-of-mouth marketing site and configured to receive and transfer the transmitted two-dimensional code at a first email address;
A second mobile terminal that is held by a third party who is not a member of the word-of-mouth marketing site and receives the two-dimensional code transferred from the first mobile terminal at a second e-mail address;
The two-dimensional display displayed on the screen of the second portable terminal when the store that provides the product or service that is the target of the campaign is owned and the third party visits and purchases the product or the service A third portable terminal having a two-dimensional code reader for reading the code;
Comprising information confirmation means for confirming information contained in the two-dimensional code,
The means for generating the two-dimensional code has campaign identification information, store identification information, registrant identification information, applicant identification information as the predetermined information, and is encrypted with falsification prevention information and personal information leakage prevention information. Generating a two-dimensional code configured as one or a combination of hidden information not reflected in the image part and the image part,
The two-dimensional code reader decodes the falsification prevention information and the personal information leakage prevention information by reading the hidden information constituting the two-dimensional code,
The information confirmation means confirms that no falsification has been made by the falsification prevention information decoded by the two-dimensional code reader and that no personal information has been leaked by the personal information leakage prevention information,
If the confirmation is performed by the information confirming means, a predetermined value is determined based on the campaign identification information, the store identification information, the registrant identification information, and the applicant identification information constituting the two-dimensional code. A commission-type affiliate system using a two-dimensional code, wherein the commission is supplied to the registrant and the manager of the word-of-mouth marketing site.   If the third party wishes to become a member of the word-of-mouth marketing site after purchasing the product or the service, it further comprises registration means for registering the third party as a new member. A word-of-mouth affiliate system using the two-dimensional code according to claim 3.   The word-of-mouth affiliate system using the two-dimensional code according to claim 3 or 4, wherein the two-dimensional code is a QR code. Generating a two-dimensional code including predetermined information;
Transmitting the generated two-dimensional code;
Receiving the transmitted two-dimensional code at a first e-mail address of a first mobile terminal held by a registrant who is a member of a word-of-mouth marketing site;
Transferring the received two-dimensional code;
Receiving the two-dimensional code transferred from the first mobile terminal at a second email address of a second mobile terminal held by a third party who is not a member of the word-of-mouth marketing site;
When the third party comes to the store and purchases the product or the service by the two-dimensional code reader of the third mobile terminal held by the store that provides the product or service that is the target of the campaign, the second Reading the two-dimensional code displayed on the screen of the mobile terminal;
Confirming information contained in the two-dimensional code,
The step of generating the two-dimensional code includes campaign identification information, store identification information, registrant identification information, applicant identification information as the predetermined information, and the tampering prevention information and personal information leakage prevention information are encrypted. Generating a two-dimensional code configured as one or a combination of hidden information not reflected in the image part and the image part,
The step of reading the two-dimensional code, the two-dimensional code reader, by reading the hidden information constituting the two-dimensional code, to decrypt the falsification prevention information and the personal information leakage prevention information,
The step of confirming the information confirms that the falsification prevention information decoded by the two-dimensional code reader has not been falsified and that the personal information has not been leaked by the personal information leakage prevention information,
If the confirmation is performed in the step of confirming the information, based on the campaign identification information, the store identification information, the registrant identification information, and the applicant identification information constituting the two-dimensional code. A word-of-mouth affiliate method using a two-dimensional code, wherein a predetermined commission is supplied to each of the registrant and the word-of-mouth marketing site operator.   If the third party wishes to become a member of the word-of-mouth marketing site after purchasing the product or the service, the method further comprises the step of registering the third party as a new member. A word-of-mouth affiliate method using the two-dimensional code according to claim 6.   The word-of-mouth affiliate method using the two-dimensional code according to claim 6, wherein the two-dimensional code is a QR code.

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