JP2007109097A - Method of recording history of website access, method of specifying link, system for recording history of website access, system for specifying link, and computer program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To track and record a history of accesses to a web page without using a cookie and to reveal which banner on the web page of which web server or which banner on an email has made access. <P>SOLUTION: When a predetermined page on a website is newly accessed from the outside, a unique visitor ID is given to the access log of the predetermined page. A link ID attached to the URL where the predetermined page has been accessed and the visitor ID are stored in a storage means in association with each other. The visitor ID is given to the access log of the page where the access has been received, and the access log is stored in the storage means. A page transition table in which access logs given the same visitor ID are arranged in order of access is created and stored in the storage means. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  In the present invention, when a computer user browses each page of one website by a web (Web) browser, the computer user records the access history of the website in order to identify the web page browsed, and from where The present invention relates to a method and system capable of specifying which website has been accessed, specifically from which website or e-mail advertisement banner or the like, and a computer program for causing a computer to execute such a method.

  When a computer user is browsing a web page with a web browser, “cookie: cookie” is generally used in order to identify the web page that was browsed before the web page currently being browsed. Has been. A cookie is a function for transmitting and storing a specific information file from a web server to a user computer when a user accesses (visits) a web page on the Internet. For example, when a computer user clicks on a screen a banner displayed on a page of a first website displayed on the computer screen by a web browser, the computer is given a URL linked to the banner. To the second website that is being accessed.

  Here, the banner displayed on a certain page in the first website described above is generally a corporate advertisement in many cases. Therefore, when such a banner is clicked, the advertiser of the banner is displayed. The top page of a company's website is often displayed. In addition, the first web server is specified in the URL when the second web server is accessed as described above, that is, the URL linked to the banner displayed on the page of the first website. ID (promotion management ID) is added. Such a promotion ID is added to record on the second website side that the second website is accessed from the banner of the first website. Therefore, a company that operates the second website can devise an advertising strategy such as what kind of website it is effective to place a banner advertisement by counting the promotion IDs. Become.

  In addition, the same thing as the above-mentioned can be said also when accessing another website from the advertisement banner displayed on the e-mail.

  By the way, cookies depend on the function of Internet Explorer (registered trademark) made by Microsoft, which is one of web browsers, and IIS (Internet Information Server: registered), which is also one of the operating systems of web servers. (Trademark) automatically creates a web log and assigns a session ID to record web pages that are continuously browsed.

  However, the cookie function can be canceled by setting Internet Explorer (registered trademark), which is a web browser on the user computer side. Therefore, when the cookie function is canceled, it is impossible to trace the web page viewed by the computer user. Further, even when another web browser that does not have a cookie function such as Netscape Navigator (registered trademark) is used, it is impossible to track the web page. Furthermore, in a network connection by a mobile phone, a communication session is temporarily interrupted for each page transition, so that a cookie cannot be used inherently, and a web page cannot be traced.

In the conventional case where the web page cannot be traced as described above, it is not known from which web site or e-mail is accessed. Under such circumstances, there has been known an invention for tracking a web page browsed by a specific viewer without using a cookie, as disclosed in Patent Document 1, for example. In the invention disclosed in this cited document 1, a viewer ID for uniquely identifying a viewer is generated, and when a viewer browses a specific web page, the viewer ID is stored in a database. By sequentially taking over the browser ID between the web pages browsed by the browser, it is configured to monitor that the browser browsed a specific web page.
JP 2002-7261 A

  However, in the invention disclosed in the above-mentioned Patent Document 1, it is clear that the viewer has browsed a specific web page, but what has been done so far, and in particular on which web server. Since it is not known from the advertisement banner on the web page or the advertisement banner on the e-mail, it is not possible to obtain information for developing an advertising strategy, which is an effective use of advertising expenses in corporate activities. There is a problem from.

  The present invention has been made in view of the circumstances as described above, and makes it possible to track and record an access history of a web page without using a cookie, and to make a web page of any web server. The purpose of the present invention is to provide a website access history recording method, a link identification method, and a system thereof that can know whether an access has been made from a banner above, a banner on an e-mail, or the like, and further cause a computer to execute such a method. The purpose is to provide a computer program.

  The first invention of the website access history recording method according to the present invention discloses a website including a plurality of web pages each uniquely assigned with a URL, and specifies a link relationship when accessed from the outside. It is possible to access a predetermined page of the website designated by a URL to which a link ID that can be performed is added from the outside, and an access log that records the access status for each page of the website In the website access history recording method for recording the access history of the website of the computer stored in the storage means, when the predetermined page is newly accessed from the outside, a unique visit to the access log of the predetermined page A first step of assigning a user ID and accessing the predetermined page A second step of associating and storing the link ID added to the URL and the visitor ID in the storage means, and a third step of displaying the predetermined page in response to an external access And a fourth step of accepting access to another page in the website on any page of the website including the predetermined page, and an access to the page accepted in the fourth step A fifth step of adding the visitor ID to the log and storing it in the storage means, and generating a page transition table that records the access history by arranging the access logs assigned the same visitor ID in the order of access And a sixth step of storing in the storage means.

  Further, the first invention of the website access history recording system according to the present invention discloses a website including a plurality of web pages each uniquely assigned with a URL, and a link relationship when accessed from the outside. It is possible to access a predetermined page of the website specified by a URL to which a link ID capable of specifying the URL is added from the outside, and access that records the access status for each page of the website In the website access history recording system for recording the access history of the website of the computer for storing the log in the storage means, when the predetermined page is newly accessed from the outside, the access log of the predetermined page Means for assigning a unique visitor ID, and the predetermined page Means for associating and storing the link ID added to the accessed URL and the visitor ID in the storage means; means for causing the computer to display the predetermined page in response to an external access; Means for accepting access to other pages in the website on any page of the website including a predetermined page, and adding the visitor ID to the access log of the page accepted by the means; And storing means in the storage means, and means for generating a page transition table in which access logs to which the same visitor IDs are added are arranged in the order of access and recording the access history are stored in the storage means. It is characterized by that.

  Furthermore, the first invention of the computer program according to the present invention discloses a website including a plurality of web pages each uniquely assigned with a URL, and specifies a link relation when accessed from the outside. A storage unit that can access a predetermined page of the website designated by a URL to which a link ID that can be accessed is externally recorded, and records an access status for each page of the website A computer program for recording an access history of the website in a computer to be stored in the computer, and when the predetermined page is newly accessed from outside, a unique visit to the access log of the predetermined page A first procedure for assigning a user ID and accessing the predetermined page A second procedure for associating the link ID added to the registered URL with the visitor ID and storing it in the storage means, and a third procedure for displaying the predetermined page in response to an external access. A procedure, a fourth procedure for accepting access to another web page in the website on any page of the website including the predetermined page, and a page that has received access in the fourth procedure A page transition table in which an access history is recorded by arranging the access logs with the same visitor ID added in the order of access and adding the visitor ID to the access log and storing it in the storage means And a sixth procedure that is generated and stored in the storage means.

  In the first invention of the website access history recording method and system according to the present invention as described above, when a predetermined page is newly accessed from the outside, a unique visitor ID is assigned to the access log of the predetermined page. Then, the link ID added to the URL accessing the predetermined page and the visitor ID are associated with each other and stored in the storage means. Then, a predetermined page is displayed on the user computer in response to an external access, and access to another page in the website is made on any page of the website including the predetermined page on the predetermined page. When accepted, the process of adding the visitor ID to the access log of the page where the access is accepted and storing it in the storage means is repeated and the pages are sequentially displayed. On the other hand, a page transition table in which access logs assigned with the same visitor ID are arranged in the order of access is generated and stored in the storage means while the pages are sequentially displayed. You can track your access history.

  In the first invention of the computer program of the present invention, it is possible to cause a general general-purpose computer, for example, a web server itself to track the access history as described above.

  The second invention of the website access history recording method according to the present invention discloses a website related to an application for a contract including a plurality of web pages each uniquely assigned with a URL, and can be accessed from the outside. An ID from a management computer that manages an event that occurs due to an application for a contract is added to the access history of the website that stores in the storage means an access log that records the access status for each page of the website. A website access history recording method for recording in combination, the first step of assigning a unique visitor ID to the access log of the predetermined page when the predetermined page is newly accessed from outside , The link ID added to the URL accessing the predetermined page, A second step of associating and storing the visitor ID in the storage means; a third step of displaying the predetermined page in response to an external access; and the website including the predetermined page A fourth step of accepting access to another page in the website on any of the pages, and adding the visitor ID to the access log of the page accepted in the fourth step A fifth step for storing in the storage means, a sixth step for generating a page transition table in which access logs to which the same visitor IDs are assigned are arranged in the order of access and recording the access history, and the page transition table Before adding a transaction ID related to any event of "contract establishment" or "acts associated with contract establishment" from the management computer Characterized in that it comprises a seventh step of storing in the storage means.

  In such a website access history recording method of the present invention, the website related to the application for the contract is made public based on the first invention described above, and the data from the management computer which has jurisdiction over the events caused by the application for the contract The transaction history related to any event of “contract establishment” or “act associated with the establishment of the contract” from the management computer is added to the page transition table. Remembered. Therefore, the access history related to the occurrence of the event as described above can be traced based on the transaction ID.

  Further, the first invention of the link specifying method according to the present invention is generated in the sixth step when access to the website is disconnected in the first invention of the website access history recording method described above. A step of comparing the URL corresponding to the last access log in the page transition table and a predetermined URL, and the visitor ID added to the URL to be compared when the comparison result matches, A step of reading from the page transition table; and a step of reading a link ID stored in the storage means in association with a visitor ID read from the page transition table.

  The first invention of the link identification system according to the present invention is the last invention in the page transition table in the first invention of the website access history recording system described above, when access to the website is disconnected. A comparison unit that compares the URL corresponding to the access log with a predetermined URL, and the comparison result by the comparison unit matches the visitor ID assigned to the URL to be compared from the page transition table. A visitor ID reading means for reading, and a link ID reading means for reading the link ID stored in the storage means in association with the visitor ID read by the visitor ID reading means.

  Further, the second invention of the computer program according to the present invention is generated in the sixth procedure when access to the website is cut off by the computer in the first invention of the computer program described above. When the seventh procedure for comparing the URL corresponding to the last access log in the page transition table with a predetermined URL matches the comparison result in the seventh procedure, the URL is added to the comparison target URL. And an eighth procedure for reading out the link ID stored in the storage means in association with the visitor ID read out in the eighth procedure. 9 procedures are further included.

  In the first invention of the link specifying method and system of the present invention as described above, the page transition table when the access to the website is disconnected in the first invention of the website access history recording method and system described above. The URL corresponding to the last access log is compared with a predetermined URL, and when the comparison result matches, the visitor ID added to the comparison target URL is read from the page transition table, Since the link ID stored in the storage means in association with the visitor ID is read, the link ID is determined.

  In the second invention of the computer program of the present invention, the first invention of the link specifying method and system as described above is realized by a general general-purpose computer such as a web server itself.

  Further, a second invention of the link specifying method according to the present invention is the above-described first invention of the link specifying method, wherein the content of the website is content related to a commercial transaction, and the predetermined URL is “completion of contract application”. It is the URL of the page that displays the content.

  According to a second aspect of the link identification system of the present invention, in the first aspect of the link identification system described above, the content of the website is content related to a commercial transaction, and the predetermined URL is “contract application completed”. It is the URL of the page that displays the content.

  According to a third aspect of the computer program of the present invention, in the second aspect of the computer program described above, the content of the website is content related to commerce, and the predetermined URL is content of “contract application completed” It is a URL of a page that displays “”.

  In the second invention of the link specifying method and system of the present invention as described above, in the first invention of the link specifying method and system thereof, the contents of the website are contents related to commercial transactions. When the URL of the page displaying the content “” matches the URL corresponding to the last access log in the page transition table, points are given to the link ID.

  In the third invention of the computer program of the present invention, the second invention of the link specifying method and system as described above is realized by a general general-purpose computer such as a web server itself.

  Furthermore, the third invention of the link specifying method according to the present invention is the above-described first invention of the website access history recording method, wherein the content of the website is content relating to a commercial transaction, and access to the website is cut off. A transaction ID is assigned to the last access log in the page transition table generated in the sixth step, and “contract establishment” or “contract establishment” with respect to the transaction ID. When one of the above events occurs, the step of reading the visitor ID from the page transition table to which the transaction ID is assigned, and the storage means in association with the visitor ID read from the page transition table The method further includes a step of reading a link ID stored in.

  A third aspect of the link identification system according to the present invention is the first aspect of the website access history recording system described above, wherein the content of the website is content related to a commercial transaction, and access to the website is cut off. In the case where the transaction ID is set, a means for assigning a transaction ID to the last access log in the page transition table and an event of either “contract establishment” or “act accompanying the establishment of the contract” have occurred with respect to the transaction ID. In this case, the means for reading the visitor ID from the page transition table to which the transaction ID is assigned, and the link ID stored in the storage means in association with the visitor ID read from the page transition table. A link ID reading means for reading is provided.

  According to a fourth aspect of the computer program according to the present invention, in the first aspect of the computer program described above, the content of the website is content related to commerce, and access to the website is cut off by the computer. The transaction ID is given to the last access log in the page transition table generated in the sixth procedure, and “contract establishment” or “act associated with the establishment of the contract” for the transaction ID. When such an event occurs, the storage means stores the procedure for reading the visitor ID from the page transition table to which the transaction ID is assigned and the visitor ID read from the page transition table. And a procedure for reading out the link ID.

  In the third invention of the link specifying method and system of the present invention as described above, in the first invention of the website access history recording method and system described above, the content of the website is content related to commerce, and the last access log When a transaction ID is given to the transaction ID and an event of “contract establishment” or “acts associated with the establishment of the contract” occurs, the visitor ID corresponding to the transaction ID is read, and Since the link ID stored in the storage unit is read in association with the visitor ID, the link can be specified based on the above-described event.

  In the fourth invention of the computer program of the present invention, the third invention of the link specifying method and system as described above is realized by a general general-purpose computer such as a web server itself.

  Further, a fourth aspect of the link specifying method according to the present invention is the link specifying method according to any one of the first to third aspects of the link specifying method, wherein the link ID is an ID for specifying another computer, Access to the page from the outside is received by a banner displayed on the web page of the other computer.

  A fourth aspect of the link identification system according to the present invention is the link identification system according to any one of the first to third aspects of the above-described link identification system, wherein the link ID is an ID for identifying another computer, Access to the page from the outside is received by a banner displayed on the web page of the other computer.

  According to a fifth aspect of the computer program of the present invention, in the first to fourth aspects of the computer program described above, the link ID is an ID for identifying another computer, and the predetermined page is displayed. Access from outside is accepted by a banner displayed on the web page of the other computer.

  In the fourth invention of the link specifying method and system of the present invention as described above, in the first to third inventions of the link specifying method and system described above, access to a predetermined page from the outside Accepted by a banner displayed on the web page of the web server.

  In the fifth invention of the computer program of the present invention, the fourth invention of the link specifying method and system as described above is realized by a general general-purpose computer such as a web server itself.

  A fifth aspect of the link specifying method according to the present invention is the ID indicating that the link ID is an e-mail in any one of the first to third aspects of the link specifying method, Access to the page from the outside is received by the link portion displayed on the electronic mail.

  Further, a fifth invention of the link specifying system according to the present invention is the ID indicating that the link ID is an e-mail in any one of the first to third inventions of the link specifying system, wherein the predetermined Access to the page from the outside is received by the link portion displayed on the electronic mail.

  A sixth invention of a computer program according to the present invention is the computer program according to any one of the first to fourth inventions, wherein the link ID is an ID indicating an email, and the predetermined page Access from the outside is accepted by the link portion displayed on the e-mail.

  In the fifth invention of the link specifying method and system of the present invention as described above, in any of the first to third inventions of the link specifying method and system described above, the external access to a predetermined page The advertisement banner displayed on the e-mail and the link portion such as the directly written URL are accepted.

  In the sixth invention of the computer program of the present invention, the fifth invention of the link specifying method and system as described above is realized by a general general-purpose computer, for example, a web server itself.

  According to a sixth aspect of the link specifying method according to the present invention, in the first or third aspect of the above-described link specifying method, the number of link IDs read from the page transition table is determined for each link ID. The method further includes the step of storing in the storage means.

  According to a sixth aspect of the link identification system of the present invention, in the first or third aspect of the link identification system, the number of link IDs read by the link ID reading means is stored for each link ID. It further has a storage means.

  According to a seventh aspect of the computer program of the present invention, in the second or fourth aspect of the computer program described above, the number of link IDs read in the procedure for causing the computer to read the link ID is A procedure for storing the information in the storage unit for each link ID is further executed.

  In the sixth aspect of the link specifying method and system of the present invention, the number of read link IDs is stored for each link ID in the first or third aspect of the link specifying method and system. Stored in the means.

  In the seventh invention of the computer program of the present invention, the sixth invention of the link specifying method and system as described above is realized by a general general-purpose computer such as a web server itself.

  According to a seventh aspect of the link identification method of the present invention, in the sixth aspect of the link identification method described above, a point is assigned to each link ID according to the number of each link ID stored in the storage means. The method further includes the step of providing.

  According to a seventh aspect of the link identification system of the present invention, in the sixth aspect of the above-described link identification system, a point is given to each link ID according to the number of each link ID stored in the storage means. It is characterized by further comprising means for giving.

  According to an eighth aspect of the computer program of the present invention, in the seventh aspect of the computer program described above, the computer points to each link ID according to the number of each link ID stored in the storage means. The method further includes the step of imparting.

  In the seventh invention of the link specifying method and system of the present invention as described above, in the sixth invention of the link specifying method and system described above, each link is determined according to the number of each link ID stored in the storage means. Points are given to the ID.

  In the eighth invention of the computer program of the present invention, the seventh invention of the link specifying method and system as described above is realized by a general general-purpose computer such as a web server itself.

  Further, an eighth invention of the link specifying method according to the present invention is characterized in that, in any of the first to seventh inventions of the link specifying method, the content of the website is content related to consumer finance. To do.

  Further, an eighth invention of the link identification system according to the present invention is characterized in that, in any of the first to seventh inventions of the link identification system, the content of the website is content related to consumer finance. To do.

  According to a ninth aspect of the computer program of the present invention, in the first to eighth aspects of the computer program described above, the content of the website is content related to consumer finance.

  In the eighth invention of the link specifying method and system of the present invention as described above, in the first to seventh inventions of the link specifying method and system described above, the content of the website is content related to consumer finance Therefore, points are given to the link ID according to “contract application completion”, “contract establishment”, “acts associated with contract establishment”, and the like.

  In the ninth aspect of the computer program of the present invention, the eighth aspect of the link identification method and system as described above is realized by a general general-purpose computer such as a web server itself.

  According to the first aspect of the website access history recording method and system of the present invention as described above, the conventional cookie is not used, and therefore the function of the cookie is performed in the web browser for the personal computer. If you do not have it, you can track the history of access to the website even if you have a cookie function but do not use it, even when accessing from a mobile phone .

  According to the first aspect of the computer program of the present invention, the access history tracking as described above is realized by a general-purpose computer such as a web server itself.

  Further, according to the second invention of the website access history recording method of the present invention, when a conventional general cookie is not used, and therefore a web browser for a personal computer does not have a cookie function. Events that occur due to the application of the contract, even if the cookie function is set to not use, even when accessing from a mobile phone, etc. It becomes possible to track based on the data concerning.

  According to the first invention of the link identification method and system of the present invention, in the first invention of the website access history recording method and system described above, after the access to the website is cut off, the top of the website It is easy to determine which web server or e-mail advertisement banner has accessed the page.

  According to the second invention of the computer program of the present invention, the first invention of the link specifying method and system as described above is realized by a general general-purpose computer such as a web server itself.

  Further, according to the second invention of the link specifying method and system of the present invention, in the first invention of the link specifying method and system described above, since the content of the website is content related to commerce, “contract application completed” When the URL of the page displaying the content matches the URL corresponding to the last access log in the page transition table, a point is given to the link ID. Accordingly, it is possible to distribute the advertising expenses fairly to the entities that operate the linked websites.

  According to the third invention of the computer program of the present invention, the second invention of the link specifying method and system as described above is realized by a general general-purpose computer such as a web server itself.

  According to the third invention of the link identification method and system of the present invention, in the first invention of the website access history recording method and system described above, the content of the website is content related to commercial transactions. When any event of “successful” or “acts associated with the conclusion of the contract” occurs, the visitor ID is read from the corresponding transaction ID, and the link ID is further read from this visitor ID. It is possible to distribute advertising expenses fairly to the entities that manage the business.

  According to the fourth invention of the computer program of the present invention, the third invention of the link specifying method and system as described above is realized by a general general-purpose computer such as a web server itself.

  According to the fourth aspect of the link specifying method and system of the present invention, in any of the first to third aspects of the link specifying method and system described above, access to the top page from the outside is another web. Since it is accepted by the banner displayed on the web page of the server, it is easily determined from which web server the top page of the website has been accessed.

  According to the fifth aspect of the computer program of the present invention, the fourth aspect of the link identification method and system as described above is realized by a general general-purpose computer such as a web server itself.

  According to the fifth aspect of the link identification method and system of the present invention, in any of the first to third aspects of the link identification method and system described above, access to the top page from outside is an e-mail. Since it is accepted by the link part such as the advertisement banner and the indicated URL, it is easily determined which e-mail advertisement banner or the like has accessed the top page of the website.

  According to the sixth aspect of the computer program of the present invention, the fifth aspect of the link specifying method and system as described above is realized by a general general-purpose computer such as a web server itself.

  According to the sixth aspect of the link specifying method and system of the present invention, in the first or third aspect of the above link specifying method and system, the number of read link IDs is the number of each link. Since each ID is stored in the storage means, it can be used effectively as a material for advertising strategy.

  According to the seventh aspect of the computer program of the present invention, the sixth aspect of the link specifying method and system as described above is realized by a general general-purpose computer such as a web server itself.

  According to the seventh aspect of the link specifying method and system of the present invention, in the sixth aspect of the above link specifying method and system, each link according to the number of link IDs stored in the storage means. Since points are given to the ID, advertising expenses can be used effectively.

  According to the eighth aspect of the computer program of the present invention, the seventh aspect of the link specifying method and system as described above is realized by a general general-purpose computer such as a web server itself.

  According to the eighth aspect of the link identification method and system of the present invention, in any of the first to seventh aspects of the link identification method and system described above, the content of the website is content related to consumer finance. Therefore, points are given to the link ID when any of the events “contract application completed”, “contract establishment”, and “acts associated with contract establishment” occurs. Accordingly, it is possible to distribute the advertising expenses fairly to the entities that operate the linked websites.

  According to the ninth aspect of the computer program of the present invention, the eighth aspect of the link specifying method and system as described above is realized by a general general-purpose computer such as a web server itself.

  Hereinafter, the present invention will be described with reference to the drawings showing embodiments thereof. FIG. 1 is a schematic diagram showing an outline of the connection environment between an implementation environment of the first embodiment of the method of the present invention, that is, a web (Web) server on which the method of the present invention is implemented and other web servers, computers, mobile phones, and the like. FIG.

  In the figure, 1 is a user computer connected to the Internet IN, 2 is a mobile phone connected to the Internet IN, B1 is an entity operating the web server 10 on which the method of the present invention is implemented (hereinafter referred to as a first entity). ), B2 indicates an entity different from the first entity (hereinafter referred to as the second entity). The advertisement banner of the first business entity B1 is displayed on the page of the website published by the web server 20 operated by the second business entity B2. That is, for the second business unit B2, the first business unit B1 is an advertiser, and the advertising cost is in accordance with the amount of access from the website operated by the second business unit B2 to the web server of the first business unit B1. A contract to be paid is made.

  Although FIG. 1 shows the user computer 1 and the mobile phone 2, other devices that can be connected to the Internet, such as a PDA (Personal Digital Assistant), can also be used. However, in the following description, the case where the user computer 1 accesses the web server 10 of the first business entity B1 and the web server 20 of the second business entity B2 will be described as an example.

  The web server 10 operated by the first business entity B1 is a web server on which the method of the present invention is implemented, and a database (DB) 11 for registering various information in an HD (hard disk) as a storage means is constructed. ing. Further, the web server 20 operated by the second business unit B2 displays a banner for advertising the first business unit B1 on a page of a website published via the Internet IN. In this banner, a URL linked to a page, for example, a top page, of a website including a plurality of web pages published by the web server 10 of the first business entity B1 is embedded. A link ID (promotion management ID) capable of specifying a link relationship with the web server 20 of the body B2 is added.

  FIG. 1 shows one each of the user computer 1, the mobile phone 2, and the second business entity B 2, but many user computers 1 and mobile phones 2 are connected to the Internet IN. Needless to say, there may be one second business entity B2, but usually there are a plurality.

  FIG. 2 is a block diagram showing a hardware configuration of the web server 10 operated by the first business entity B1. The web server 10 is basically configured as a general-purpose computer system, and a RAM 13, ROM 14, HD (hard disk) 15, monitor 16, keyboard 17, mouse 18 and the like are connected with the CPU 12 as a control center. Note that a communication interface (I / F) 31 connected to the CPU 12 by a bus is connected to the Internet IN. Similarly, the interface 32 is DB11, 33 is a monitor 16, and 34 is a keyboard 17 and a mouse 18. It is an interface for connection.

  The HD 15 of the web server 10 is preinstalled with basic (OS) software (SW), IIS (registered trademark) manufactured by Microsoft, for example, and control SW as the web server software. Accordingly, the web server 10 operates according to the control SW to implement the method of the present invention, and also functions as a web server by the web server SW. For this reason, the web content stored when the web server 10 functions as a web server is also stored in the HD 15 in advance.

  The DB 11 of the web server 10 stores various files and tables such as a promotion management table 110, an access log file 111, a visitor management table 112, a visitor page transition table 113, and a point table 114, which will be described later. .

  The web server 20 of the second entity B2 is a general web server, and the basic configuration is basically the same as the web server 10 of the first entity B1 shown in FIG.

  The web server 10 of the first business entity B1 and the web server 20 of the second business entity B2 are each assigned a URL as a web server (URL of the top page of the website), and each page also has a URL. Each URL is assigned. Therefore, it is possible to access the web server 10 and the web server 20 from the user computer 1 (or the mobile phone 2) by the web browser, that is, browse the web page.

  Next, regarding the operation of the web server 10 of the first business entity B1, in other words, the execution procedure of the method of the present invention, the flowchart of FIGS. A description will be given with reference to the schematic diagrams of FIGS. 5 to 8 showing the registered contents of the various tables and the schematic diagrams showing the display states of the screens of the user computer 1 of FIGS.

  The CPU 12 of the web server 10 monitors a new access via the Internet IN (step S11), and when there is a new access (YES in step S11), the access is sent to another web server, for example, the second It is determined whether the promotion management ID is added to the URL received for new access, whether it is via the web server 20 of the entity B2 or from the advertisement banner on the e-mail ( Step S12).

  Here, the promotion management ID will be described. FIG. 9 is a schematic diagram of a certain page among a plurality of web pages of the website published by the web server 20 of the second business entity B2. In this example, the contents of the “Internet auction page” are displayed, and on that screen, the advertising banner BN1 “XX credits when successful bid”, the advertising banner BN2 “Recruiting banner ads”, and “Participate in the auction” "Links L1 for accessing other web pages in the web server 20 such as" Auction "is displayed. Here, “XX credit” refers to the first entity B1, and the advertisement banner BN1 includes the URL of the top page of the website published by the web server 10 of the first entity B1 as the second entity. A URL to which a promotion management ID specifying the B2 web server 20 is added is embedded.

  For example, the URL of the top page of the website of the web server 10 of the first entity B1 is “http // www.marumaru.co.jp / index.top”, which is given to the web server 20 of the second entity B2. Assuming that the promotion management ID is “01-007”, the URL embedded in the advertisement banner of “XX Credit” is “http // www.marumaru.co.jp / index.top = 01- 007 ". The DB 11 of the web server 10 of the first entity B1 stores a promotion management table 110 in which the promotion management ID and the promotion destination (the name of the website issuing the advertisement banner) are registered in association with each other. Yes.

  FIG. 5 is a schematic diagram showing an example of registered contents of the promotion management table 110. In this example, the promotion management ID other than the promotion (for example, from the URL embedded in the e-mail issued by the first business unit B1 itself), the “Internet auction of the web server 20 operated by the second business unit B2 described above. Promotion management ID of “page”, promotion management ID of “town shopping street”, and the like are registered. A count value is stored corresponding to each promotion management ID. This count value will be described later.

  When the promotion management ID is not added to the URL used for new access (NO in step S12), the CPU 12 of the web server 10 performs a general web page display process ("other process" in step S13). ). On the other hand, when the promotion management ID is added to the URL used for the new access (YES in step S12), the CPU 12 displays “visitor ID” for the access log on the top page for each new access from the outside. "Is issued (step S14). Specifically, when the top page is accessed, a unique ID is generated according to a predetermined algorithm for the access log of the top page of the access log file 111 stored in the DB 11, and this is used as the visitor ID. Number will be issued.

  Next, the CPU 12 associates the promotion management ID added to the URL used for new access with the visitor ID issued in step S14 described above, and stores the visitor management table 112 stored in the DB 11. (Step S15). FIG. 6 is a schematic diagram showing an example of registered contents of the visitor management table 112. In this example, the promotion management ID “01-007” is associated with the visitor ID “0001”, and the promotion management ID “01-001” is associated with the visitor ID “0002”. Yes. Therefore, from the registered contents of this visitor management table 112, from the “Internet auction page” where the promotion management ID of the visitor (user of the user computer 1) with the visitor ID “0001” is “01-007”. That is, it is found that the web server 20 of the second entity B2 has accessed the web server 10 of the first entity B1.

  Next, the CPU 12 of the web server 10 reads the content for displaying the top page from the HD 15 according to the newly accessed URL and transmits it to the user computer 1. Thereby, the top page of the homepage of the first business entity B1 as shown in FIG. 10 is displayed on the screen of the user computer 1 (NO in step S16 and step S17). On the top page of the website (homepage) of the first entity B1, there is displayed a link L2 for accessing other pages in the same website, “accepting member registration” and “page for members”. Yes. Here, when the user of the user computer 1 clicks on one of the links, the web page specified by the URL of the clicked link is accessed.

  When the CPU 12 accepts access from the top page to another page (YES in step S17), the CPU 12 displays the visitor page transition table 113 in which the access logs to which the currently accessed visitor ID is added are grouped together. Created and stored in the DB 11 (step S18). FIG. 7 is a schematic diagram showing an example of the contents of the visitor page transition table 113, in which access logs of URLs accessed by visitor IDs “0001” are collected. However, the example shown in FIG. 7 shows a state where the access by the visitor ID “0001” is further advanced.

  When the user of the user computer 1 clicks “member page” on the screen of FIG. 10, the CPU 12 adds a visitor ID to the access log of the access destination page in the access log file 111 stored in the DB 11. (Step S19), this access log is additionally registered in the visitor ID column of “0001” in the visitor page transition table 113 (Step S20), and then the CPU 12 displays the access destination web page (next page). (Step S21). In this case, a “member authentication screen” is displayed on the user computer 1 as shown in FIG. Although not shown in the flowcharts of FIGS. 3 and 4 on this screen, when the user inputs necessary information for each item and clicks the “OK” button, the CPU 12 inputs the information input on the screen of the user computer 1. And the member information registered in the DB 11 are authenticated, and if the authentication is confirmed, the next web page is displayed. That is, in the screen shown in FIG. 11, the “OK” button is a means for accepting access to other pages.

  In this way, when the user clicks a button, a link, or the like for accepting access to other pages on each web page displayed on the user computer 1 (NO in step S22, YES in S23), the CPU 12 has been described above. Since the processes of steps S19, S20, and S21 are repeated, new pages are sequentially displayed, and each time a visitor ID is added to the access log of the newly displayed page, the access log is stored in the visitor page transition table. It is sequentially registered in the column of the visitor ID 113.

  In this way, the user eventually clicks the “End” button on the page displayed on the user computer 1, accesses a web server other than the web server 10 of the first business entity B 1, or When the web browser itself is terminated (YES in step S22), the CPU 12 compares the URL of the last access log in the column of the visitor page transition table 113 of the visitor ID accessed so far with a predetermined URL (step S24). ). This is, for example, when the user completes the loan application, that is, when the user inputs the necessary information on the loan application page and clicks a button such as “Complete” or “OK” on the screen. A URL such as the previous page (contents for notifying completion of application) or the like is preset as a comparison target, and is described in, for example, the control SW stored in the HD 15.

  Specifically, for example, when the user applies for a loan on the screen of the user computer, a confirmation screen as shown in FIG. 12 is displayed. When the user clicks the “OK” button on the confirmation screen, a screen for notifying the user of completion of the loan application as shown in FIG. 13 is displayed. The URL of the screen shown in FIG. 13 is a URL set in advance as the above-described comparison target.

  Therefore, when the URL of the page as shown in FIG. 13 that is accessed next when the user of the user computer 1 completes the loan application is “520 (only the URL of the page is shown)”, the page shown in FIG. Since the URL of the last access log in the visitor page transition table 113 is “520”, the comparison result in step S24 matches (YES in step S25). If the comparison results in step S24 do not match (NO in step S25), the CPU 12 ends the process.

  When such a preset URL matches the URL of the last access log in the column of the visitor page transition table 113, the CPU 12 reads out the promotion management ID corresponding to the visitor ID from the visitor management table 112. (Step S26), the count value in the promotion management table 110 of the read promotion management ID is incremented by “1” (Step S27), and the promotion destination corresponding to the read promotion management ID is read from the promotion management table 110 (Step S26). S28), a predetermined point is added to the points stored in the point table 114 corresponding to the read promotion destination (step S29).

  FIG. 8 is a schematic diagram illustrating the recorded contents of the point table 114. In this example, the points of the “Internet auction” and “town shopping street” of the promotion destination are “123” points and “52” points, respectively. Payment is made from the business entity B1 to the business entity that operates the second business entity B2 that is the promotion destination and other websites as advertising expenses.

  In the above example, when access from the user computer 1 is disconnected, the URL to be compared is accessed next to the page (FIG. 12) when the user completes the loan application (“application completed”). This is usually the URL of the page (FIG. 13), but after this, screening for financing is generally performed, so the URL of the page that is accessed when “contract is established”, or even after that When a loan is actually made from the first business entity B1 side to the user of the user computer 1 ("occurrence of an act accompanying the establishment of a contract", specifically, from the first business entity B1 to the user of the user computer 1 It is also possible that the time of transfer is made.

In each case, as shown in FIG. 7, a “customer serial number” is assigned in correspondence with the visitor ID of the visitor page transition table 113, and the member authentication performed previously is performed. It is registered in HD11 in combination with information identifying the member confirmed as a result of the above, and points are added to each promotion destination when the page corresponding to each website of the first business entity B1 is accessed. You can do so. A specific embodiment in this case will be described later as a second embodiment. Also, access to the website is
In addition to the advertisement banner of the web page shown in FIG. 9, a link part may be provided in the e-mail sent to each user. It is also possible to indicate the URL of the page. In this case, an electronic mail corresponds to the link destination.

  By the way, in the first embodiment described above, the first business entity B1 performs all processing only by the web server 10, but from the viewpoint of security, the actual business operation of the first business entity B1 is also performed. For example, the web server 10 may be dedicated to website management, and other processing may be performed by a computer system different from the web server 10. Another example of the first embodiment will be described below.

  FIG. 14 is a schematic diagram showing an outline of a connection relationship with another web server, computer, mobile phone, etc. when the web server 10 is dedicated to the operation of the website and the database server 40 performs other processing.

  In this example, web contents and access log files are registered in the DB 11 connected to the web server 10, and a promotion management table 110, a visitor management table 112, a visit are stored in the database 41 connected to the database server 40. A person page transition table 113 and a point table 114 are registered. Accordingly, in the flowcharts shown in FIGS. 3 and 4, the process of registering the promotion management ID and the visitor ID in step S15 in association with each other in the visitor management table 112, the visitor page transition table in step S18 113, a process of registering a page with a new visitor ID added in step S20 in the visitor page transition table 113, a page with a new visitor ID added in step S24 The process of registering in the transition table 113, the process of reading the promotion management ID corresponding to the visitor ID in step S26 from the visitor management table 112, and the count value of the promotion management table 110 of the read promotion management ID in step S27 is “ 1 ”incrementing process in step S28 The process of reading out the promotion destination corresponding to the extracted promotion management ID from the promotion management table 110 and the process of adding a predetermined point to the points stored in the point table 114 corresponding to the read promotion destination in step S29 This is performed by the database server 40.

  Further, FIG. 15 shows an implementation environment of the second embodiment of the method of the present invention, that is, a web (Web) server 10, a database server 40, a main server 50, an analysis server 60, a computer, a mobile phone in which the method of the present invention is implemented. It is a schematic diagram which shows the outline of the connection relationship with these. In this example, the registration contents of the DB 11 connected to the web server 10 and the DB 41 connected to the database server 40 are the same as in the example shown in FIG. 14, and the main server 50 and the analysis server 60 are included in the database server 40. It is different that it is connected.

  In the second embodiment, the server main server 50 corresponding to the management computer manages the occurrence of either “contract establishment” or “acts associated with the establishment of a contract”. When it occurs, the analysis server 60 specifies a link to access to the web server 10 related to the application for the established contract.

  In this example, the web server 10 displays a screen for notifying the user of the completion of the loan application as shown in FIG. 13 and accepts the operation of the “end” button from the user to determine the completion of the application. Processing for transmitting application completion data consisting of a unique number, symbol, etc. for notifying completion of application to the database server 40 and the main server 50 is performed. Further, when transmitting application completion data to the database server 40, the web server 10 transmits application completion data in association with the visitor ID related to the access that has led to the application completion.

  A main DB 51 is connected to the main server 50. In the main DB 51, various data originally necessary for the first business entity B1 to perform business activities are registered. However, here, information on members registered as members of the first entity B1, such as member number (card number), name, ID, password, address, date of birth, telephone number, e-mail address, past transaction history Only the member table 511 in which etc. are registered and the loan table 512 in which the loan relationship currently occurring with the member is registered are shown.

  Further, as described above, when the main server 50 receives the application completion data from the web server 10, the main server 50 issues a visitor serial number (corresponding to the transaction ID) corresponding to the received application completion data, and issues the visit. The customer serial number is transmitted to the database server 40 in association with the application completion data. In addition, the main server 50 determines whether or not “contract establishment” occurs in the business in the first business unit B1 for the customer with the serial number assigned to the customer who has been issued, or “contract establishment” such as financing. In the case where an “accompanying action” occurs, a process of transmitting the visitor serial number of the customer to the analysis server 60 is performed.

  In addition, the database server 40 stores the visitor serial number transmitted from the main server 50 in addition to the visitor page transition table 113 created based on the visitor ID transmitted from the web server 10, and stores the database 41. The visitor page transition table 113 and the visitor management table 112 described above are appropriately transmitted to the analysis server 60 (in this example, they are transmitted at midnight). The database server 40 refers to the application completion data (not shown in FIG. 7) described above when adding the visitor serial number to the visitor page transition table 113 as shown in FIG. The visitor serial number is added to the visitor ID associated with the application completion data common to the application completion data corresponding to the visitor serial number.

  The analysis server 60 has the same internal configuration as each of the servers 10, 40, 50, and includes a CPU, RAM, ROM, HD (hard disk), and the like, and a database for registering various information in the HD (hard disk). (DB) 61 is constructed. In the DB 61, a promotion management table 110 and a point table 114 are stored in advance. The analysis server 60 identifies the link for the required access based on the visitor page transition table 113 and the visitor management table 112 transmitted from the database server 40, and the identified link is transmitted from the main server 50. Judgment is based on the customer's serial number.

  That is, the analysis server 60 first identifies the visitor ID corresponding to the visitor serial number transmitted from the main server 50 from the visitor page transition table 113 shown in FIG. 7, and corresponds to the identified visitor ID. The promotion management ID is specified from the visitor management table 112 in FIG. Furthermore, the analysis server 60 specifies the promotion destination (link) corresponding to the specified promotion management ID from the promotion management table 110 of FIG. The point addition process for the specified promotion destination is the same as that in the first embodiment.

  In the second embodiment, the server 10, 40, 50, 60 cooperates with the processing described above, and in the second embodiment, “contract establishment” or “contract establishment” occurred in the business of the first entity. It becomes possible to identify the promotion destination that led to the access that applied for the contract for "acts associated with". In addition, the process of each server mentioned above is performed based on control SW memorize | stored in each server.

  Hereinafter, the flow of each process described above will be described with reference to the flowcharts of FIGS. 16 and 17 are flowcharts showing processes executed by the web server 10, FIG. 18 by the database server 40, FIG. 19 by the main server 50, and FIG. 20 by the analysis server 60, respectively. Further, in the following processing, a case where a loan to a customer by the first entity is generated as the occurrence of “an act accompanying the establishment of a contract” is described.

  The CPU 12 of the web server 10 monitors a new access via the Internet IN (step S111). If there is a new access (YES in step S111), the access is sent to another web server, for example, the second It is determined whether the promotion management ID is added to the URL received for new access, whether it is via the web server 20 of the entity B2 or from the advertisement banner on the e-mail ( Step S112).

  When the promotion management ID is not added to the URL used for new access (NO in step S112), the CPU 12 of the web server 10 performs a general web page display process ("other process" in step S113). ). On the other hand, when the promotion management ID is added to the URL used for the new access (YES in step S112), the CPU 12 responds to the access log on the top page for each new access from the outside. ID "is issued (step S114). Specifically, when the top page is accessed, a unique ID is generated according to a predetermined algorithm for the access log of the top page of the access log file 111 stored in the DB 11, and this is used as the visitor ID. Number will be issued.

  Next, the CPU 12 transmits the promotion management ID added to the URL used for the new access and the visitor ID issued in step S114 described above to the database server 40 (step S115).

  The database server 40 receives the promotion management ID and the visitor ID (YES in step S201 in FIG. 18), and registers the visitor ID and the promotion management ID in association with each other in the visitor management table 112 of the DB 41. (Step S202). The registered contents of the visitor management table 112 are the same as those in FIG. 6 of the embodiment described above.

  Next, the CPU 12 of the web server 10 reads the content for displaying the top page from the DB 11 according to the newly accessed URL and transmits it to the user computer 1. As a result, the top page of the home page of the first entity B1 as shown in FIG. 10 is displayed on the screen of the user computer 1 as in the above-described embodiment (steps S116 and S117 in FIG. 16). NO). On the top page of the website (homepage) of the first entity B1, there are displayed links L2 for accessing other pages in the same website, such as “Member registration acceptance” and “Member's page”. Yes. Here, when the user of the user computer 1 clicks on one of the links, the web page specified by the URL of the clicked link is accessed. Then, when accepting access from the top page to another page (YES in step S117), the CPU 12 transmits the URL of the top page and the visitor ID to the database server 40 (step S118).

  The database server 40 receives the top page URL and visitor ID (YES in step S203 in FIG. 18), and creates a visitor page transition table 113 for the received visitor ID and registers it in the DB 41. (Step S204). The registered contents of the visitor page transition table 113 are the same as those in FIG. 7 of the above-described embodiment.

  Next, as in the above-described embodiment, when the user of the user computer 1 clicks “Member's page” on the screen of FIG. 10, the CPU 12 accesses the access log file 111 stored in the DB 11. A visitor ID is added to the access log of the previous page (step S119), and the visitor ID and the URL of the access destination page are transmitted to the database server 40 (step S120).

  The database server 40 receives the visitor ID and the URL of the access destination page (YES in step S205 in FIG. 18), and receives the received URL in the received visitor ID column of the visitor page transition table 113. Are additionally registered (step S206).

  Next, in the web server 10, the CPU 12 displays an access destination web page (next page) (step S121). In this way, when the user clicks a button, a link, or the like that accepts access to other pages on each web page displayed on the user computer 1 (NO in step S122, YES in S123), the CPU 12 has been described above. Since the processes of steps S119, S120, and S121 are repeated, new pages are sequentially displayed, and each time a visitor ID is added to the access log of the newly displayed page, the URL of the page, the visitor ID, Are sent to the database server 40 and sequentially registered in the visitor ID column of the visitor page transition table 113 of the DB 41.

  In this way, the user eventually clicks the “End” button on the page displayed on the user computer 1, accesses a web server other than the web server 10 of the first business entity B 1, or When the web browser itself is terminated (YES in step S122), the CPU 12 of the web server 10 notifies the database server 40 that the access is terminated (step S124). When the user clicks the “Finish” button on the application completion page shown in FIG. 13, the web server 10 determines that the application for the contract has been completed and stores application completion data in the database server 40 and the main server 50. Send. Further, the database server 40 performs processing for storing the transmitted application completion data in association with the corresponding visitor ID.

  Further, as shown in the flowchart of FIG. 19, when the main server 50 receives the application completion data from the web server 10 (step S301), the main server 50 issues a “store visitor serial number” in association with the application completion data ( Step S302). Next, the main server 50 examines whether or not to provide a loan based on a predetermined loan condition and a user authentication result (step S303). Specifically, this examination is performed based on the loan conditions with reference to the registered contents of the member table 511 and the loan table 512 of the main DB 51 of the main server 50. For example, the current loan balance, past usage record, repayment The main server 50 is performed manually or in accordance with a predetermined algorithm in consideration of the results.

  If the examination fails because the loan balance is too large or the past repayment record is bad (NO in step S303), the main server 50 sends an email notifying the examination failure to the user's computer. 1 (step S304), and the process ends. On the other hand, if the examination has passed (YES in step S303), the main server 50 transmits an email notifying that the examination has passed (or an email notifying that the desired loan amount has been transferred) to the user's computer 1 (step). (S305), the “customer serial number” of the customer who passed the examination is transmitted to the data server 40 in association with the application completion data (step S306).

  The database server 40 receives this “customer serial number” (step S207 in FIG. 18), and uses the received “customer serial number” as a clue to common application completion data as a visitor page transition table. 113 is added and stored in the corresponding visitor ID column, and when it is midnight, the stored visitor page transition table 113 and visitor management table 112 are transmitted to the analysis server 60 (step S208), and the process ends. To do.

  Returning to the flowchart of FIG. 19, the main server 50 determines whether or not data indicating that a loan has been generated from the first entity B1 is input to a customer who has passed the examination (step S307). If a loan has not occurred (NO in step S307), it is in a waiting state, and if data indicating that a loan has occurred is entered (YES in step S307), the “customer” of the customer who has generated the loan The “serial number” is transmitted to the analysis server 60 (step S308), and the process is terminated.

  Finally, as shown in the flowchart of FIG. 20, the analysis server 60 receives the visitor page transition table 113 and the visitor management table 112 from the database server 40 (step S401). Is received (step S402). The analysis server 60 identifies the visitor ID corresponding to the received “store visitor serial number” from the visitor page transition table 113 (step S403), and the promotion management ID corresponding to the identified visitor ID is the visitor management table. Read from 112 (step S404). Next, the analysis server 60 increments the count value of the promotion management table 110 of the promotion management ID read from the visitor management table 112 by “1” (step S405), and promotes the promotion destination corresponding to the read promotion management ID. Reading from the management table 110 (step S406), a predetermined point value is added to the points stored in the point table 114 corresponding to the read promotion destination (step S407).

  As described above, it is possible to give points to the promotion destination that has led to the access where the application for the contract has been made for the generation of the loan. Note that the above-described processing may be performed for the establishment of a contract in addition to the generation of a loan. Also, points may be given to the promotion destination in each of the above-described events of “contract application completion”, “contract establishment”, and “acts associated with contract establishment”. In that case, it is desirable to vary the value of the point according to each case.

  21 and 22 are schematic diagrams showing the contents of the computer program according to the present invention. Note that the computer program shown in FIGS. 21 and 22 is specifically the control SW installed in the HD 15 of the web server 10 shown in FIG. 2 in the first embodiment. The computer program shown is a computer program executed by the web server 10 and the database server 40 when the web server 10 is dedicated to the operation of the website in the second embodiment. In this case, the HD 11 of the web server 10 and the HD (not shown) of the database server 40 may be divided or installed in common on both.

  Specifically, the computer program of the present invention publishes a website including a plurality of web pages each uniquely assigned with a URL, and can specify a link relationship when accessed from the outside. It is possible to access a predetermined page (for example, the top page) of the website specified by the URL to which the promotion management ID (link ID) is added from the outside, and the access status for each page of the website is recorded. This is a computer program for recording the access history of the web server 10 (or database server 40) and website that stores the access log in the DB 11 (or DB 41) as the access log file 111.

  Specifically, the control SW that is a computer program shown in FIG. 21 is assigned to a predetermined page on the web server 10 in the first embodiment, and on the web server 10 and the database server 40 in the second embodiment. The first procedure (P1) for assigning a unique visitor ID to the access log of a predetermined page when the user is newly accessed from the outside, and the promotion management ID added to the URL that accessed the predetermined page And a second procedure (P2) for associating the visitor ID with each other and storing it in the visitor management table 112 of the DB 11 (or DB 41), and a third procedure for displaying a predetermined page in response to an external access (P3) and receiving access to other web pages in the website on any page of the website including the predetermined page And the fifth procedure (P5) for adding the visitor ID to the access log of the page received in the fourth procedure (P4) and storing it in the access log file 111 of the DB 11 ) And a sixth procedure (P6) of generating a visitor page transition table 113 in which access logs to which the same visitor ID is added are arranged in the order of access and storing them in the DB 11 (or DB 41).

  Further, the control SW shown in FIG. 22 is the visitor page transition table generated in the sixth procedure (P6) when the web server 10 is disconnected from the website in the first embodiment. A URL corresponding to the last access log in 113 is compared with a predetermined URL, and a “customer serial number” is added corresponding to the last access log in the visitor page transition table 113. Eighth procedure for reading the visitor ID added to the comparison target URL from the visitor page transition table 113 when the comparison results in the procedure (P7) and the seventh procedure (P7) match. (P8) and the ninth promotion management ID stored in the promotion management table 110 in association with the visitor ID read in the eighth procedure (P8). The order (P9) is executed, and the procedure (P10) for storing the number of promotion management IDs read in the ninth procedure (P9) in the promotion management table 110 for each promotion management ID is executed, and the promotion management is executed. A procedure (P11) of giving points to each promotion management ID according to the number of each promotion management ID stored in the table 110 is further executed.

  In the second embodiment, the analysis server 60 can be omitted. In this case, the control server is divided into the control SW web server 10 shown in FIG. Or both may be installed in common. If the analysis server 60 is omitted, the computer program shown in FIG. 23 is installed in the HD (not shown) of the main server 50.

  That is, the computer program shown in FIG. 23 is the last access log in the page transition table 113 in the seventh procedure when the main server 50 is disconnected from the website in the configuration in which the analysis server 60 is omitted. The procedure (P12) for receiving the store visitor serial number added to and the occurrence of any event of “contract establishment” or “duty fulfillment for contract establishment” with respect to the visitor sequence number, The procedure (P13) for reading the visitor ID from the page transition table 113 to which is assigned, and the promotion management ID stored in the visitor management table 112 in association with the visitor ID read from the page transition table 113 Is executed (P14).

  In addition, after procedure P14 is performed by main server 50 and promotion management ID is read, the above-mentioned database server 40 performs the procedure after procedure (P10) and gives points to each promotion management ID. .

  As described in detail above, according to the present invention, a conventional cookie is not used, and therefore, if a web browser for a personal computer does not have a cookie function, it has a cookie function. However, even if access is made from a mobile phone, the history of access to the website can be traced.

  Further, according to the present invention, after access to a website is cut off, it is easily determined which web server or e-mail advertisement banner has accessed the top page of the website. Further, according to the present invention, since the content of the website is content related to commercial transactions, the URL of the page displaying the content of “contract application completed” matches the URL corresponding to the last access log in the page transition table. In this case, points are given to the link ID. Accordingly, it is possible to distribute the advertising expenses fairly to the entities that operate the linked websites.

  Further, according to the present invention, since the content of the website is content related to a commercial transaction, when any event of “contract establishment” or “act accompanying the establishment of a contract” occurs, from the corresponding transaction ID Since the visitor ID and the link ID are further read from the visitor ID, it becomes possible to distribute the advertising cost fairly to the business entity that operates the accessed website.

  In addition, according to the present invention, since access from the outside to the top page is accepted by the banner displayed on the web page of another web server, it is easy to determine which web server has accessed the top page of the website. Prove. Further, according to the present invention, access from the outside to the top page is accepted by the e-mail advertisement banner, so it becomes easy to determine which e-mail advertisement banner has accessed the top page of the website.

  Further, according to the present invention, the number of read link IDs is stored in the storage means for each link ID, so that it can be effectively used as a material for an advertising strategy. Further, according to the present invention, points are given to each link ID in accordance with the number of each link ID stored in the storage means, so that advertising costs can be effectively used.

  Further, according to the present invention, since the content of the website is content related to consumer finance, an event occurs in any one of "contract application completion", "contract establishment", and "contract establishment" In that case, points are given to the link ID. Accordingly, it is possible to distribute the advertising expenses fairly to the entities that operate the linked websites.

1 is a schematic diagram showing an outline of the connection environment between an implementation environment of a first embodiment of the method of the present invention, that is, a web server on which the method of the present invention is implemented and another web server, a computer, a mobile phone, and the like. It is a block diagram which shows the hardware constitutions of the web server which a 1st business entity manages. It is a flowchart which shows the execution procedure of 1st Embodiment of the method of this invention when there exists access from a user computer. It is a flowchart which shows the execution procedure of 1st Embodiment of the method of this invention when there exists access from a user computer. It is a schematic diagram which shows an example of the registration content of a promotion management table. It is a schematic diagram which shows an example of the registration content of a visitor management table. It is a schematic diagram which shows an example of the content of a visitor page transition table. It is a schematic diagram which illustrates the recorded content of a point table. It is a schematic diagram of the screen displayed on a user computer. It is a schematic diagram of the screen displayed on a user computer. It is a schematic diagram of the screen displayed on a user computer. It is a schematic diagram of the screen displayed on a user computer. It is a schematic diagram of the screen displayed on a user computer. FIG. 2 is a schematic diagram showing an outline of another example of the connection environment between the implementation environment of the first embodiment of the method of the present invention, that is, the web server on which the method of the present invention is implemented and other web servers, computers, mobile phones, and the like. is there. It is a schematic diagram which shows the outline of the connection environment of the implementation environment of 2nd Embodiment of the method of this invention, ie, the web server in which this method is implemented, and another web server, a computer, a mobile telephone. It is a flowchart which shows the execution procedure by the web server of 2nd Embodiment of the method of this invention when there exists access from a user computer. It is a flowchart which shows the execution procedure by the web server of 2nd Embodiment of the method of this invention when there exists access from a user computer. It is a flowchart which shows the execution procedure by the database server of 2nd Embodiment of the method of this invention when there exists access from a user computer. It is a flowchart which shows the execution procedure by the main server of 2nd Embodiment of the method of this invention when there exists access from a user computer. It is a flowchart which shows the execution procedure by the analysis server of 2nd Embodiment of the method of this invention when there exists access from a user computer. It is a schematic diagram which shows the content of the computer program of this invention. It is a schematic diagram which shows the content of the computer program of this invention. It is a schematic diagram which shows the content of the computer program of this invention.

Explanation of symbols

1 User Computer 2 Mobile Phone 10 Web Server 11 CPU
12 Database (DB)
20 Web server 40 Database server 41 Database (DB)
50 main server 51 main database 60 analysis server 61 database (DB)
110 Promotion management table 111 Access log file 112 Visitor management table 113 Visitor page transition table 114 Point table B1 1st entity B2 2nd entity

Claims (28)

A website including a plurality of web pages each uniquely assigned with a URL is disclosed, and is specified by a URL to which a link ID that can specify a link relationship when accessed from the outside is added. A web that records the access history of the website of a computer that is capable of accessing a predetermined page of the website from the outside, and that stores an access log that records the access status of each page of the website in a storage means In the site access history recording method,
A first step of assigning a unique visitor ID to an access log of the predetermined page when the predetermined page is newly accessed from the outside;
A second step of storing in the storage means the link ID added to the URL that accessed the predetermined page and the visitor ID in association with each other;
A third step of displaying the predetermined page in response to an external access;
A fourth step of accepting access to other pages in the website on any page of the website including the predetermined page;
A fifth step of adding the visitor ID to the access log of the page accepted in the fourth step and storing it in the storage means;
And a sixth step of generating a page transition table in which access logs assigned with the same visitor ID are arranged in the order of access and recording the access history and storing the page transition table in the storage means. History recording method. A website related to an application for a contract including a plurality of web pages each uniquely assigned with a URL is made public and can be accessed from the outside, and the access status for each page of the website is recorded. A website access history recording method for recording a combination of an ID from a management computer that manages an event generated by applying a contract to an access history of the website of a computer that stores an access log in a storage means,
A first step of assigning a unique visitor ID to an access log of the predetermined page when the predetermined page is newly accessed from the outside;
A second step of storing in the storage means the link ID added to the URL that accessed the predetermined page and the visitor ID in association with each other;
A third step of displaying the predetermined page in response to an external access;
A fourth step of accepting access to other pages in the website on any page of the website including the predetermined page;
A fifth step of adding the visitor ID to the access log of the page accepted in the fourth step and storing it in the storage means;
A sixth step of generating a page transition table in which the access logs with the same visitor IDs are arranged in the order of access and the access history is recorded;
A seventh step of adding a transaction ID related to any event of “contract establishment” or “act associated with contract establishment” from the management computer and storing the page transition table in the storage means; A website access history recording method comprising: A link identification method for identifying a link accessed to the website of the computer based on a page transition table generated by the website access history recording method according to claim 1,
A step of comparing a URL corresponding to the last access log in the page transition table generated in the sixth step with a predetermined URL when access to the website is disconnected;
Reading the visitor ID added to the URL to be compared from the page transition table when the comparison results match;
And a step of reading a link ID stored in the storage means in association with a visitor ID read from the page transition table.   4. The link identification method according to claim 3, wherein the content of the website is content related to a commercial transaction, and the predetermined URL is a URL of a page displaying a content of “contract application completion”. A link identification method for identifying a link accessed to the website of the computer based on a page transition table generated by the website access history recording method according to claim 1,
The content of the website is content related to commerce,
Giving a transaction ID to the last access log in the page transition table generated in the sixth step when access to the website is disconnected;
A step of reading a visitor ID from a page transition table to which the transaction ID is assigned when any event of “contract establishment” or “act accompanying the establishment of a contract” occurs with respect to the transaction ID;
And a step of reading a link ID stored in the storage means in association with a visitor ID read from the page transition table.   4. The link ID is an ID for identifying another computer, and external access to the predetermined page is accepted by a banner displayed on a web page of the other computer. The link identification method according to any one of 1 to 5.   6. The link ID is an ID indicating that it is an e-mail, and external access to the predetermined page is accepted by a link portion displayed on the e-mail. The link identification method according to any of the above.   The link specifying method according to claim 3, further comprising a step of storing the number of link IDs read from the page transition table in the storage unit for each link ID.   9. The link specifying method according to claim 8, further comprising a step of assigning points to each link ID according to the number of each link ID stored in the storage means.   The link specifying method according to claim 3, wherein the content of the website is content related to consumer finance. A website including a plurality of web pages each uniquely assigned with a URL is disclosed, and is specified by a URL to which a link ID that can specify a link relationship when accessed from the outside is added. It is possible to access a predetermined page of the website from the outside, and an access log recording the access status for each page of the website is stored in a storage means. In the website access history recording system,
Means for giving a unique visitor ID to the access log of the predetermined page when the predetermined page is newly accessed from the outside;
Means for associating the link ID added to the URL accessing the predetermined page with the visitor ID in the storage means;
Means for causing the computer to display the predetermined page in response to an external access;
Means for accepting access to other pages in the website on any page of the website including the predetermined page;
Means for adding the visitor ID to the access log of the page that the means has accepted and storing in the storage means;
A website access history record comprising: a page transition table in which access logs to which the same visitor IDs are added are arranged in the order of access and an access history is recorded; and the storage means stores the page transition table. system. A link identification system for identifying a link accessed to the website of the computer based on a page transition table generated by the website access history recording system according to claim 11,
A comparison unit that compares a URL corresponding to the last access log in the page transition table with a predetermined URL when access to the website is disconnected;
A visitor ID reading means for reading a visitor ID given to a URL to be compared from the page transition table when a comparison result by the comparison means matches;
A link identification system comprising: a link ID reading unit that reads a link ID stored in the storage unit in association with a visitor ID read by the visitor ID reading unit.   13. The link identification system according to claim 12, wherein the content of the website is content related to a commercial transaction, and the predetermined URL is a URL of a page displaying the content of “contract application completion”. A link identification system for identifying a link accessed to the website of the computer based on a page transition table generated by the website access history recording system according to claim 11,
The content of the website is content related to commerce,
Means for giving a transaction ID to the last access log in the page transition table when access to the website is disconnected;
Means for reading a visitor ID from the page transition table to which the transaction ID is assigned when any event of "contract establishment" or "action accompanying the establishment of a contract" occurs with respect to the transaction ID;
A link identification system comprising: a link ID reading unit that reads a link ID stored in the storage unit in association with a visitor ID read from the page transition table.   13. The link ID is an ID for identifying another computer, and external access to the predetermined page is received by a banner displayed on a web page of the other computer. The link identification system according to any one of 1 to 14.   15. The link ID is an ID indicating that it is an e-mail, and external access to the predetermined page is accepted by a link portion displayed on the e-mail. The link identification system according to any of the above.   15. The link specifying system according to claim 12, further comprising storage means for storing the number of link IDs read by the link ID reading means for each link ID.   18. The link specifying system according to claim 17, further comprising means for giving points to each link ID according to the number of each link ID stored in the storage means.   19. The link identification system according to claim 12, wherein the content of the website is content related to consumer finance. A website including a plurality of web pages each uniquely assigned with a URL is disclosed, and is specified by a URL to which a link ID that can specify a link relationship when accessed from the outside is added. It is possible to access a predetermined page of the website from the outside, and a computer that stores an access log recording the access status of each page of the website in a storage means is made to record the access history of the website A computer program,
A first procedure for causing a computer to give a unique visitor ID to an access log of the predetermined page when the predetermined page is newly accessed from the outside;
A second procedure in which the computer associates the link ID added to the URL that accessed the predetermined page with the visitor ID and stores it in the storage means;
A third procedure for causing the computer to display the predetermined page in response to an external access;
A fourth procedure for causing a computer to accept access to other web pages in the website on any page of the website including the predetermined page;
A fifth procedure for causing the computer to add the visitor ID to the access log of the page that has been accessed in the fourth procedure and store it in the storage means;
A sixth procedure for causing a computer to generate a page transition table in which access logs to which the same visitor ID is added are arranged in the order of access and record an access history and to store the page transition table in the storage unit. Computer program. When the access to the website is cut off, the computer compares the URL corresponding to the last access log in the page transition table generated in the sixth procedure with a predetermined URL. Procedure and
An eighth procedure for causing the computer to read the visitor ID added to the URL to be compared from the page transition table when the comparison result in the seventh procedure matches;
21. The ninth procedure according to claim 20, further comprising: causing the computer to read out the link ID stored in the storage unit in association with the visitor ID read out in the eighth procedure. Computer program.   The computer program according to claim 21, wherein the content of the website is content related to a commercial transaction, and the predetermined URL is a URL of a page displaying a content of "contract application completed". The content of the website is content related to commerce,
A procedure for causing a computer to give a transaction ID to the last access log in the page transition table generated in the sixth procedure when access to the website is disconnected;
When an event of “contract establishment” or “act associated with establishment of contract” occurs with respect to the transaction ID, the visitor ID is read from the page transition table to which the transaction ID is assigned. And the procedure
The computer program according to claim 20, further comprising: causing the computer to read a link ID stored in the storage unit in association with a visitor ID read from the page transition table.   21. The link ID is an ID for identifying another computer, and external access to the predetermined page is received by a banner displayed on a web page of the other computer. 24. The computer program according to any one of items 23 to 23.   24. The link ID is an ID indicating that it is an e-mail, and external access to the predetermined page is accepted by a link portion displayed on the e-mail. A computer program according to any one of the above.   24. The computer program according to claim 21, further comprising a step of storing the number of link IDs read in the step of causing the computer to read the link ID in the storage unit for each link ID. .   27. The computer program according to claim 26, further comprising a step of causing the computer to give points to each link ID according to the number of each link ID stored in the storage means.   28. The computer program according to claim 20, wherein the content of the website is content related to consumer finance.

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