JP2007068062A - Promotion device and method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a technology capable of effectively performing the promotion of a plurality of goods and services. <P>SOLUTION: The promotion device 10 comprises an animation data storing unit 22 for storing a plurality of animation data for promotion having a predetermined length, a menu screen producing unit 26 for creating a menu screen in which the plurality of the animation data are reproduced on the screen which is a screen for selecting one of the plurality of the animation data stored in the animation data storing unit 22, and an operation input unit 18 for accepting a user input in response to the menu screen. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a technology for efficiently promoting a plurality of products and services to consumers.

  In recent years, recording media such as DVD (Digital Versatile Disk) on which video content such as movies and sports has been recorded has been obtained at a relatively low price due to higher recording density and digital compression technology. It can be played back on the device and enjoyed easily.

  Along with this, a wide variety of moving image content recording media is flooded in the market, and it is important for rental stores and sales stores to efficiently promote these to consumers. In this specification, “promotion” refers to an act of showing and introducing products, etc. to customers, consumers, users, etc. for sales promotion and the like. A DVD player for trial viewing equipped with a touch panel that can be used for such promotion has been considered (for example, see Patent Document 1 below).

  However, with this playback device, only one video content (one DVD) can be promoted to consumers at a time. In order to promote a plurality of video contents, the store clerk has to replace the DVDs one by one, which takes time. In addition, moving image content is usually configured with a long reproduction time of about 2 hours. For this reason, if content is frequently replaced in a short playback time, sufficient appeal cannot be made to consumers, and conversely, if all content is played back, the total number of content that can be promoted decreases. For example, if the store's business hours are 8 hours, only 4 videos of 2 hours can be introduced. Further, since the store side usually does not allow consumers to freely replace the moving image content, it is not possible to promote a plurality of moving image content within the residence time (about 1 hour at most) when the consumer is in the store.

  In this regard, in order to promote a plurality of moving image contents, it is conceivable to use a disc reproducing apparatus (for example, see Patent Document 2 below) that can accommodate and reproduce a plurality of discs.

JP-A-10-293964 JP 2003-59234 A

  However, even if a plurality of discs (contents) can be accommodated / reproduced, the following problems occur, and the plurality of moving image contents are not very effective for consumers. That is, even if a plurality of video contents can be trial-viewed, it is usually difficult to evaluate the contents of long video contents in a short time. For this reason, one consumer monopolizes the trial viewing device (playback device) for a long time, so the total number of video contents to be promoted cannot be expected to be so large, and the promotion is not efficient. Thus, conventionally, it is difficult to promote a plurality of moving image contents sufficiently efficiently.

  In addition to video content, various products (tickets and the like) and services (financial services and the like) can be purchased and used through user terminals installed in drug stores, convenience stores and the like. These user terminals are also required to efficiently promote a plurality of products and services to consumers, and have the same difficulties as the above-described promotion of video content.

  An object of the present invention is to solve the above-mentioned problems when promoting a plurality of products and services.

  In order to achieve the above object, a promotion device according to a first aspect of the present invention includes a moving image data storage unit that stores a plurality of moving image data having a predetermined length for promotion, and the plurality of moving image data stored in the moving image data storage unit. And a menu screen generating unit that generates a menu screen on which each of the plurality of moving image data is reproduced.

  In the above configuration, a plurality of the moving image data may be repeatedly reproduced on the menu screen.

  In the above configuration, a plurality of the menu screens may be generated sequentially.

  In the above configuration, the moving image data includes, for example, a part of video content to be promoted.

  The said structure WHEREIN: You may further provide the receiving part for receiving the update data containing the moving image data for other promotions.

  In the above configuration, the receiving unit may receive script data for generating the menu screen.

  In order to achieve the above object, a promotion method according to the first aspect of the present invention stores a plurality of video data of a predetermined length for promotion, and a screen for selecting one of the stored video data And generating a menu screen on which each of the plurality of moving image data is reproduced.

  According to the present invention, a technology capable of efficiently promoting a plurality of products and services is provided.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. In addition, embodiment shown below is an example and is not limited to this. In the embodiment described below, a case where the present invention is applied to a promotion device (user terminal) installed in a store that sells or rents moving image content will be described.

  The structure of the promotion apparatus according to the embodiment of the present invention is shown in FIG. A promotion device 10 shown in FIG. 1 includes a processor 12, a data input unit 14, an internal memory 16, an operation input unit 18, and a video processing unit 19.

  The processor 12 generally controls the operation of the playback device described below.

  The internal memory 16 is composed of a storage medium such as a hard disk. The internal memory 16 includes a script data storage unit 20 and a moving image data storage unit 22. The script data storage unit 20 and the moving image data storage unit 22 may be stored in separate memories.

  The script data storage unit 20 stores script data for instructing the operation of the promotion device 10, particularly script data related to the function of the menu screen. Details of the script data stored in the script data storage unit 20 will be described later. Note that the script data may be stored in advance in the ROM of the processor 12 by default.

  The moving image data storage unit 22 stores a plurality of moving image data having a predetermined reproduction time. The moving image data storage unit 22 stores, for example, MPEG moving image data. The moving image data stored in the moving image data storage unit 22 includes, for example, a part of the moving image content to be promoted. The moving image data may be a demo moving image including a part of moving image content and edited or added to the data. Although not shown, the moving image data storage unit 22 stores audio data, text data, and the like associated with the moving image data.

  The data input unit 14 receives input of moving image data stored in the moving image data storage unit 22 and script data stored in the script data storage unit 20. When script data is stored in a ROM (Read Only Memory) (not shown) and the script data cannot be changed, only moving image data is input. The data input unit 14 is an interface such as a general-purpose serial bus that can accept data input from an external storage medium such as an external PC (Personal Computer), an MO (Magneto-Optic) disk, a flash memory, and an external HD (Hard Disc). Consists of In addition, the data input unit 14 is a removable storage medium such as a CD-R (W) (Compact Disc Recordable / ReWritable), a DVD-R (Digital Versatile Disc Recordable / ReWritable), an HD-DVD (High Definition DVD), or a Blu-ray Disc. May be provided so that data can be input from a CD-R or the like. Furthermore, the moving image data stored in the external memory may be directly read by the processor 12. In this case, these external memories constitute the moving image data storage unit 22.

  The operation input unit 18 includes a touch panel input device (not shown) provided integrally with a display 24 such as a liquid crystal panel, and receives an operation instruction input from a user. The operation input unit 18 may be configured from an operation panel provided with buttons and the like. The instruction signal input from the operation input unit 18 is input to the processor 12 via the operation input interface. The processor 12 controls operations such as selection, reproduction, and stop based on an instruction input from the operation input unit 18.

  The processor 12 includes a menu screen generation unit 26. The menu screen generation unit 26 generates and outputs a menu screen according to the script data read from the script data storage unit 20. The menu screen cooperates with the operation input unit 18, and the user can select a predetermined menu from the menu screen displayed on the display 24 and input a desired operation.

  In the present embodiment, the menu screen generation unit 26 generates a menu screen for promoting a plurality of moving image contents in which a plurality of pieces of moving image data are reproduced on one screen of the display 24, thereby efficiently Promotion is possible.

  The video processing unit 19 includes an encoder, a decoder, a DAC (Digital to Analog Converter), and the like, and reproduces moving image data associated with the menu screen. At this time, audio data related to the moving image data is not reproduced, and generation of noise composed of a plurality of audio data is avoided when the menu screen is displayed. In this way, a menu screen for promoting a plurality of moving image contents is displayed on the display 24, and a moving image for promoting a plurality of moving image contents is reproduced on this screen.

  Hereinafter, the operation of the promotion device 10 having the above configuration will be described. In the promotion device 10 of the present embodiment, a menu screen for promoting a plurality of moving image contents is displayed on the display 24 during standby. This promotion device 10 installed in a store, a storefront, or the like can promote a plurality of moving image contents to one or a plurality of users approaching the promotion device 10.

  When displaying the menu screen, the menu screen generation unit 26 synthesizes the menu image from the frame image data and text data constituting the menu screen based on the script data stored in the script data storage unit 20. The menu screen generation unit 26 reads a plurality of moving image data to be reproduced on the menu screen from the moving image data storage unit 22 and associates each of them with predetermined coordinates on the screen. The menu screen generation unit 26 outputs the generated video data to the video processing unit 19.

  FIG. 2 shows an example of such a menu screen. The screen shown in the figure is divided into six areas, four of which are assigned to the video menu for promoting the video content, and the other two are assigned to the “new arrival information” and “this month ranking” menus. ing. Of course, the number of divisions of the menu screen can be any number, for example, it may be 4 divisions, 8 divisions, 10 divisions, 16 divisions, or the like. Also, the number of moving image menus can be arbitrarily set according to the number of screen divisions, and all the divided images may be used for the moving image menu. When a moving image area is selected (touch input) via the touch panel (operation input unit 18), the selected moving image data is displayed on the display 24 in full screen, for example, and played back. At this time, the processor 12 reads out and outputs audio data, text data, and the like related to the selected moving image data. Audio data may be output to the user through headphones.

  Of course, when any video content is selected, the video data is not exactly the same as the video data played on the menu screen, but a video with various related information added thereto or another video is displayed for a predetermined time. Preferably, the playback may be performed for about 5 to 10 minutes. Examples of the information to be added include the title, genre, price, performer, producer, reservation related information of the moving image content, introduction of music used and its album, and rental start date.

  In the example shown in the figure, all the images on the screen indicate a moving image being reproduced. For example, on each screen, a museum image, a sports image, a traveling vehicle image, and a space image are reproduced. Each moving image is composed of a moving image including a part or a part of moving image content (introduction of museum collection, sports documentary, auto racing, science fiction movie), or a demo image obtained by editing the moving image content. Each moving image is preferably configured with the same playback time, for example, a playback time of about 5 to 10 minutes, but is not limited thereto. Preferably, each moving image includes the most impressive part and highlight scene of each moving image content, and is content that can effectively appeal to consumers.

  As described above, in the promotion device 10 according to the present embodiment, for example, a plurality of pieces of moving image data for promoting the contents of a plurality of pieces of moving image content are reproduced on the menu screen during standby. For this reason, the user can know the contents of a plurality of moving image contents at a time only by approaching the apparatus. If there is no selection input, the outline of a plurality of moving image contents can be easily known without any operation by a plurality of users. Even if one user monopolizes this device and confirms the contents of all the moving image contents, since the selected state of each moving image content is about 5 to 10 minutes, the exclusive state does not last so long. In this way, one or a plurality of users do not particularly operate the promotion device 10 and simply check the reproduced video on the menu screen and efficiently check the contents of the plurality of video contents easily and quickly ( Trial viewing). The store side can also efficiently promote a plurality of video contents.

  A method of displaying multiple still images related to multiple video contents on the menu screen is also possible, but the amount of information in the still image is smaller than that of the video, and it is displayed on a small screen divided into many on the menu screen. In this case, the appeal to the user (consumer) is low, and it is difficult to draw attention to the menu screen. Even if attention is drawn, it is difficult for the user to grasp the contents of the moving image content at a glance with the reduced still image. Therefore, the user who wants to know in detail must select and watch each one with the promotion device 10, while in the case of a moving image, the user (or a plurality of users) can operate the menu screen near the device without any operation. The video playback is much more user-friendly, and the store side can promote a plurality of video content efficiently without monopolizing the device to a single user, which is extremely useful.

  Note that instead of one menu screen, a plurality of screens each displaying a plurality of different video contents may be generated and displayed in order at predetermined time intervals. Further, the displayed moving image data may be sequentially replaced. In either case, it is possible by changing the description of the script data. Thereby, although the total number of times of promotion (number of times of reproduction) for each video content is reduced, more video content can be promoted than that displayed on one menu screen. For example, when four moving image contents are reproduced on one menu screen, if three of these are prepared, twelve types of moving image contents can be promoted.

(Other embodiments)
In the above embodiment, the moving image data and / or script data constituting the menu screen is stored in advance in the internal memory 16 or input from a removable storage medium such as a CD-R. However, the moving image data and / or script data to be used may be appropriately distributed to the promotion device 10 via the network. Such a system is useful when centrally managing a plurality of stores.

  FIG. 3 shows a configuration example of such a distribution system. The distribution system shown in the figure includes a host server 30 and one or a plurality of store servers 32.

  The host server 30 is provided, for example, at the manager of a plurality of stores (for example, the head office of a chain store). The host server 30 distributes moving image data and / or script data constituting the menu screen to each store.

  On the host server 30 side, for example, distribution data is created according to the flow shown in FIG. First, a plurality of moving image contents (DVD or the like) supplied from a supply source for promotion are reproduced by a player connected to a PC (step S1). During playback, a moving image to be played back on the menu screen is taken into the PC using a capture card or the like (step S2). Here, a part of the content (for example, a moving image of about 5 minutes) may be captured as it is, or a plurality of portions may be captured once, and then a moving image / audio data of a predetermined length (for example, about 5 minutes) may be prepared. . By repeating this operation, the image to be displayed on the menu is captured and stored in the PC (step S3).

  The moving image content is a commercially available DVD or the like or a data copied recording medium. Alternatively, data transmission may be received directly from the supplier. Further, it may be a moving image content uniquely created by an administrator.

  Next, a screen as a background of the menu screen is created (step S4). If a template or the like already exists, it may be used. Next, a script for designating the coordinates on the screen for selecting and reproducing the content and the operation at the time of selection is created and stored (step S5). In the script, the captured or prepared partial content data is associated with coordinate data or the like in the menu screen.

  Menu screen data and moving image / audio data are compressed and stored (step S6). The compressed data and the script are transferred to each store using, for example, FTP (File Transfer Protocol) (step S7).

  An example of the script to be created is shown in FIG. The script shown in the figure is an example when the menu screen shown in FIG. 3 is displayed.

  In the script shown in the figure, line 401 is a label line of “osusmenu”. Line 402 indicates that the reproduction of the moving image being reproduced at that time is stopped. Line 403 is initialization of the touch panel interface of the operation input unit 18. Mainly, the resistive touch panel is initialized before scanning, and the resistance value of the end surface portion of the touch panel is measured to reduce an error during scanning.

  Line 404 is an “osusset” label line. In the subsequent lines 405 to 410, the area of the touch panel is designated, and the coordinates on the touch panel are associated with the selected moving image. Thereafter, the menu video “osusume.mpg” is reproduced (line 411). When the range is designated for areas 1 to 6 in FIG. 3 and the designated range is pressed in area 1 on the touch panel, the process proceeds to “kaiga” (label line) on line 413. Similarly, if the designated range is pressed in area 2, the process proceeds to “fitness” (label line) on line 419, and if the designated range is pressed on area 3, go to “kuruma” (label line) on line 425. If the specified range is pressed in the area 4, the process proceeds to “uchuu” (label line) on line 431, and if the specified range is pressed on the area 5, go to “osusrank” (label line) on the 437th line. If the designated range is pressed in area 6, the process proceeds to “osusint” (label line) on line 442.

When the reproduction of the moving image “osusume.mpg” described on line 411 reaches the end, the process proceeds to the next menu “osussint” (line 442, new arrival information).
Here, after the designated range is pressed in area 1 and the process proceeds to “kaiga” on line 413, the playback of the menu movie “osusume.mpg” is temporarily stopped (line 414), and the interface of the touch panel is initialized. (Line 415) Next, the touch panel for stopping the moving image “kaiga.mpg” (line 417) to be reproduced next is specified (line 416). When the reproduction of the moving picture “kaiga.mpg” to be reproduced is stopped halfway, when reaching the end, the process returns to “osusumenu” (line 401) and the above operation is repeated. Lines 419 to 430 operate in the same manner except that the area designated on the touch panel and the moving image to be played back are different, so detailed description will be omitted.

  Here, after the designated range is pressed in area 4 and the process proceeds to “uchuu” on line 431, the playback of the menu video “osusume.mpg” is temporarily stopped (line 432), and the touch panel interface is initialized. (Line 433), a touch panel is designated to stop the moving image “uchu.mpg” (line 435) to be reproduced next (line 434). If the playback of the movie “uchuu.mpg” to be played back is stopped halfway, when reaching the end, the process returns to “osusumenu” (line 401), and the above operation is repeated.

  After the designated range is pressed in area 5 and the process proceeds to “osusrank” on line 437, the playback of the menu movie “osusume.mpg” is first stopped (line 438), and the touch panel interface is initialized. (Line 439), and after playing the designated movie “gtor.mpg” (transition effect movie for menu movement) (line 440), to another script “ply00001.dsc” (ranking menu). Moving.

  Here, after the designated range is pressed in area 6 and the process proceeds to “osusint” on line 442, the playback of the menu video “osusume.mpg” is temporarily stopped (line 443), and the touch panel interface is initialized. (Line 444), and after playing the designated movie “gtob.mpg” (transition effect movie for menu movement) (line 445), another script “ply00002.dsc” (new information menu) Move to.

  As described above, a script file is a script file with a description instructing reproduction of specific data from data such as moving images and texts, and an execution location in the script file (instructing reproduction of specific data by user input). (Script data of description to be described).

  The above-mentioned compressed data and / or script data may be distributed to each store at the same time or separately for each store. The moving image data and / or script data distributed by the host server 30 is preferably updated regularly, for example, every two weeks, but may be irregular. When there are many moving image contents to be introduced, it is possible to promote more moving image contents on one menu screen by increasing the update frequency or changing the script data to increase the number of screen divisions. In addition, it is preferable to update the script data and always configure a new menu screen to maintain high appeal to the user.

  Returning to FIG. 3, the store server 32 is arranged in stores in various places, and is connected to the host server 30 via a line network. The line network may be a public communication line network or a dedicated communication line network. The store server 32 is connected to one or a plurality of promotion devices 10 installed in the store via a LAN or the like. The store server 32 distributes the moving image data distributed from the host server 30 to the connected promotion device 10. The store server 32 periodically connects to the host server 30 to determine the presence / absence of update data, and downloads update data, if any. Alternatively, every time update data is prepared, the host server 30 or the administrator may notify each store server 32 and distribute it.

  The store server 32 may or may not store the received moving image data or the like. However, in the case of saving, the store server 32 can also edit so as to add unique information at the store. In other words, each store has its own arrangement, for example, when adding special advertisements, reservation information, etc. for the store / region. By replacing the movie data from the host server 30 with the store server 32 with other movie data having the same file name, for example, uniqueness can be easily produced, and the store-specific movie data and the like can be newly created. It is also possible to add. Further, by rewriting and replacing the script file, the same moving image data sent from the host server 30 can be produced in a method unique to the store.

  FIG. 6 is a diagram illustrating a configuration of the menu screen generation unit 26 of the promotion device 10 according to the present embodiment. As shown in the figure, the menu screen generation unit 26 includes an input code table 502, an input code comparison unit 503, a clock data output unit 504, a clock data table 505, a clock data comparison unit 506, and a time code input / output. A section 507, a time code table 508, a time code comparison section 509, a script analysis execution section 512, and a script execution location designation section 513.

  The input code table 502 holds an input code (key code and point coordinates) designated in advance by script data, a branch destination corresponding to the input code, and a branch valid / invalid flag as a set of data. This set of data is regarded as one entry data, and the input code table 502 can hold a plurality of entry data. Here, the branch destination indicates a line to be executed when a predetermined condition (branch condition) is satisfied. The branch destination is described on the same line along with the branch condition in the script data. The branch valid / invalid flag is a flag that determines whether or not to branch if the branch condition is satisfied in the line where the branch condition and the branch destination are described. In the case of the invalid flag, the branch condition is satisfied. But no branching is done. For example, when the key operation code “KEY1” is “1”, the input code table 502 includes a code “1”, a branch destination corresponding to the code “1”, and a code “1”. A branch valid / invalid flag indicating whether the branch is valid or invalid is held.

  The input code comparison unit 503 determines whether or not the input code from the operation input unit 18 matches the input code for which the branch stored in the input code table 502 is valid. If the input codes match, the next scheduled execution position held by the script execution location specifying unit 513 is changed to the branch destination of the entry data registered in the input code table 502. Here, the script execution location specifying unit 513 holds the script execution location read from the script data stored in the script data storage unit 20. The script execution location specifying unit 513 may be the same as the script data storage unit 20.

  The clock data output unit 504 measures the date, hour, minute and second and outputs the current time as clock data.

  The clock data table 505 holds clock data indicating a date and time designated in advance by script data, a branch destination and a branch valid / invalid flag corresponding to the designated date and time as a set of data. This set of data is defined as one entry data, and the clock data table 505 can hold a plurality of entry data.

  The clock data comparison unit 506 determines whether the clock data held in the clock data table 505 is valid and the clock data input from the clock data output unit 504 match. When the clock data matches, the next execution scheduled position (next execution scheduled position) held by the script execution location specifying unit 513 is changed to the branch destination of the entry data registered in the clock data table 505.

  For example, the time code input / output unit 507 generates a time code defined by the SMPTE code and outputs the time code to an external device and the time code comparison unit 509, or receives a time code input from the outside and compares the time code. Output to the unit 509.

  The time code table 508 holds a time code specified in advance by script data, a branch destination corresponding to the specified time code, and a branch valid / invalid flag as a set of data. This one set of data is used as one entry data, and the time code table 508 can hold a plurality of entry data.

  The time code comparison unit 509 determines whether any time code held in the time code table 508 is valid and the time code input from the time code input / output unit 507 match. If the time codes match, the next scheduled execution position held by the script execution location specifying unit 513 is changed to the branch destination of the entry data registered in the time code table 508.

  The script analysis execution unit 512 reads the reproduction target data stored in the moving image data storage unit 22 based on the script data, and causes the video processing unit 19 to reproduce the reproduction target data. The script analysis execution unit 512 is controlled by a control unit (not shown) so that the script analysis processing is performed as a task only when the script processing activation flag held by the script execution location specifying unit 513 is valid. When the script processing activation flag is valid, the script analysis execution unit 512 advances the execution of the analysis of the command described in the script execution location held by the script execution location specifying unit 513. When the script processing activation flag is invalid, the script analysis execution unit 512 temporarily stops the execution of the analysis of the command described in the script execution location held by the script execution location specifying unit 513. When the script processing activation flag is valid and the task is activated, the script analysis execution unit 512 reads the next scheduled execution position held by the script execution location specifying unit 513 and sequentially describes from the position designated by the next scheduled execution position. Parse and execute the command. When the processing of the command is completed, the next scheduled execution position held by the script execution location specifying unit 513 is changed to the line of the command statement next to the command statement for which processing has been completed, and the processing is completed. The script execution location specifying unit 513 causes the script analysis execution unit 512 to execute an execution target position (next execution scheduled position) on the script to be executed next by the script analysis execution unit 512 and processing from the execution target position. And a script processing activation flag indicating whether or not.

  When the script analysis execution unit 512 recognizes the description content of the script data, and the input code from the operation input unit 18 matches the condition specified in the script file, the menu screen generation unit 26 recognizes the script execution location specification unit 513. Changes the execution target location in the script data, and the script analysis execution unit 512 performs control to reproduce the data in accordance with the reproduction instruction sequentially described from the location designated by the script execution location designation unit 513.

  When the script analysis execution unit 512 recognizes the description content of the script data and the time code from the time code input / output unit 507 matches the condition specified in the script, the menu screen generation unit 26 513 changes the execution target location in the script data, and the script analysis execution unit 512 reproduces the data in accordance with the reproduction instruction sequentially described from the location designated by the script execution location designation unit 513, and externally if necessary. Control to output the time code to other devices.

  The operation of the script analysis execution unit 512 will be specifically described. FIG. 7 shows a flowchart for explaining the operation of the script analysis execution unit 512 of this embodiment. In the example shown below, a case where processing based on the script shown in FIG. 5 is performed will be described.

  The script analysis execution unit 512 is activated as a task when the script processing activation flag is valid, and first acquires the execution target position on the script file held by the script execution location designation unit 513 (step S601).

  Subsequently, the acquired command at the execution target position is recognized (step S602), and it is determined whether or not the command is a valid command (step S603, step S605,... Step S627). Processing corresponding to each command (step S604, step S606,... Step S628) is executed.

  After the processing of each command is completed, the next scheduled execution position on the script file held by the script execution location specifying unit 513 is set to the next point of the command statement for which the processing has been completed (next line of the command statement for which processing has been completed). Or a line designated by a command statement that has been processed), and further sets a script process activation flag depending on whether or not the next command can be immediately accepted (execution line number flag setting process), once The task is terminated (step S631). When script data is read into a work area of a storage unit (not shown) of the script analysis execution unit 512, the execution target position held by the script execution location specifying unit 513 is rewritten to the start position of the script data (initialization). .

  When the script analysis execution unit 512 starts processing, the command “;” on the 400th line of the script is recognized (step S611). Since the command “;” is recognized as a comment line in the data reproduction apparatus, the script analysis execution unit 512 skips the script data without executing anything until the end of the line (comment skip process) (step S612), an execution line number flag setting process is executed (step S631).

  In step S631, the scheduled execution position held by the script execution location specifying unit 513 is changed to be at the beginning of the 401st line in FIG. 5, the script processing activation flag is enabled, and the processing of the script analysis execution unit 512 this time is performed. Exit. If the script analysis execution unit 512 is not executing a task and the script processing activation flag is valid, the menu screen generation unit 26 immediately activates the task of the script analysis execution unit 512. The task of the script analysis execution unit 512 is activated, and the command “#” on line 401 is recognized. When the command “#” is recognized, the script analysis execution unit 512 recognizes the character string following the command “#” as a label name in step 614, and the entry when the script data requests a discontinuous execution order. Since it becomes a point, the script data is skipped to the end of the 401st line, and the execution line number flag setting process (step S631) is executed. In the execution line number flag setting process (step S631), the script analysis execution unit 512 changes the execution target position held by the script execution location specifying unit 513 to be at the head of the 402th line, and enables the script process activation flag. Then, the process of the script analysis execution unit 512 at this time is finished.

  The menu screen generation unit 26 (not shown) activates the task of the script analysis execution unit 512. The script analysis execution unit 512 recognizes the command “step SOP” on the 402th line (step S617). When the command “step SOP” is recognized, the script analysis execution unit 512 performs a process of canceling the currently reproduced moving image data in step S617.

  In the execution line number flag setting process (step S629) after the reproduction of the moving image data is stopped, the script analysis execution unit 512 changes the execution target position held by the script execution location specifying unit 513 so that it is at the head of the 403 line, and the script The process activation flag is enabled, and the task of the script analysis execution unit 512 at this time is completed. The menu screen generation unit 26 (not shown) activates the task of the script analysis execution unit 512. The script analysis execution unit 512 recognizes the command “TPIFSET” on line 403 in FIG. 5 (step S619). When the command “TPIFSET” is recognized, the script analysis execution unit 512 performs touch panel initialization processing in step S619.

  After the touch panel initialization process is completed, in the execution line number flag setting process (step S631), the script analysis execution unit 512 sets the execution target position held by the script execution location specifying unit 513 to the head of the 404th line in FIG. Then, the script processing activation flag is validated, and the task of the script analysis execution unit 512 at this time is finished.

  The menu screen generation unit 26 activates the task of the script analysis execution unit 512. The script analysis execution unit 512 recognizes the command “#” on line 404 in FIG. When the command “#” is recognized, the script analysis execution unit 512 recognizes the character string following the command “#” as a label name in step 614, and the entry when the script data requests a discontinuous execution order. Since this is a point, the script data is skipped to the end of the 404th line in FIG. 5, and the execution line number flag setting process (step S631) is executed. In the execution line number flag setting process (step S631), the script analysis execution unit 512 changes the execution target position held by the script execution location specifying unit 513 so that it is at the beginning of the 405th line in FIG. The flag is validated and the process of the script analysis execution unit 512 at this time is finished.

  The menu screen generation unit 26 activates the task of the script analysis execution unit 512. The script analysis execution unit 512 recognizes the command “ONTOUCHGO” on line 405 in FIG. 5 (step S609). When the command “ONTOUCHGO” is recognized, the script analysis execution unit 512 stores the touch panel area (X: Y) = (120: 500−500: 830) in the first table of the input code table 502 in step S610. The input code “kaiga” is described, and the head position of line 413 in FIG. 5 is recorded as the next scheduled execution position. Also, branching by this touch panel area is set to be valid.

  After that, in the execution line number flag setting process (step S631), the script analysis execution unit 512 changes the execution target position held by the script execution location specifying unit 513 to be the top of the 406 line in FIG. The activation flag is enabled, and the task of the script analysis execution unit 512 at this time is completed. Here, for lines 406 to 410, “fitness”, “kuruma”, “uchuu”, “osusulank”, “osusuint”, which are the input codes of the touch panel, are described as described above, and 419 in FIG. The head positions of the lines 425, 431, 437, 442 are recorded. Also, branching by these touch panel areas is enabled.

  Thereafter, in the execution line number flag setting process (step S631), the script analysis execution unit 512 changes the execution target position held by the script execution location designation unit 513 so that it is at the beginning of lines 407 to 411 in FIG. Then, the script processing activation flag is validated, and the task of the script analysis execution unit 512 at this time is finished. The script analysis execution unit 512 recognizes the command “PLAY” on line 411 in FIG. 5 (step S629). When the command “PLAY” is recognized, the script analysis execution unit 512 reproduces and outputs the file “osusume.mpg” that is the moving image data in step S630. In step S630, a series of processes of writing the target data in the buffer in step S616 and starting data reproduction in step S622 are performed.

  In step S630, after starting the output of the moving image data “osusume.mpg”, in the execution line number flag setting process (step S631), the script analysis execution unit 512 sets the execution target position held by the script execution location specifying unit 513 in FIG. The script processing start flag is invalidated and the task of the script analysis execution unit 512 is started. In the execution line number flag setting process (step S631), the script process activation flag becomes invalid, so the menu screen generation unit 26 activates the task of the script analysis execution unit 512 during the reproduction output of the moving image data “osusume.mpg”. do not do. The menu screen generation unit 26 monitors the end of the moving image data while the moving image data “osusume.mpg” is being reproduced.

  When the reproduction of the moving image data “osusume.mpg” is completed, the menu screen generation unit 26 activates the script processing activation flag held by the script execution location designation unit 513 and activates the task of the script analysis execution unit 512. Since the execution target position is the head of the 412 line in FIG. 5 in the previous task of the script analysis execution unit 512, the script analysis execution unit 512 recognizes the command “GOTO” on the 412 line in FIG. 5 (step S627). When the command “GOTO” is recognized, the script analysis execution unit 512 proceeds to the execution line number flag setting process (step S631) because the command “GOTO” means an unconditional branch of the execution line in step S628. The execution target position held by the script execution location specifying unit 513 is changed to be the head of the 442th line in FIG. 5 that is the position following the line labeled “osusint”, and the script processing activation flag is enabled. This task of the script analysis execution unit 111 is terminated. The menu screen generation unit 26 activates the task of the script analysis execution unit 512 and repeats the processing from the 402th line in FIG.

  FIG. 8 is a flowchart for explaining the operation of the input code comparison unit 503 of this embodiment. The menu screen generation unit 26 monitors the input operation from the user in the operation input unit 18 and starts the processing shown in FIG. 8 when there is a user input operation.

  When the touch panel area 1 is pressed at the operation input unit 18 at any time after the execution of the 405 line in FIG. A code (coordinates (X: Y = 120 <X <500: 500 <Y <830)) and whether the input code matches the input code registered in any entry data in the input code table 502 It is determined whether or not (step S702).

  The input code from the operation input unit 18 matches the input code registered in any entry data (for example, the first entry data) in the input code table 502, and the entry data is branch valid. If there is (step S702), the script analysis execution unit 512 sets the execution target position held by the script execution location specifying unit 513 to be the first position of the line 413 in FIG. (Step S703), and a process for enabling the script process activation flag is performed. As a result, the execution position of the next script data is changed. When step S703 ends, the menu screen generation unit 26 activates the task of the script analysis execution unit 512. The script analysis execution unit 512 recognizes the command “step SOP” described in line 414 in FIG. Since the operation after line 414 in FIG. 5 has already been described, a description thereof will be omitted.

  Any video data can be reproduced from the menu screen using the script in the above manner.

  The configuration of the system is not limited to the above, and is arbitrary. When each store has one promotion device 10, the promotion device 10 may be directly connected to the host server 30 without providing the store server 32. .

  The data input unit 14 of the promotion device 10 according to the present embodiment includes an interface (for example, an Ethernet (registered trademark) interface) that can transmit and receive data to and from the outside. In FIG. 1, moving image data and / or script data input from the data input unit 14 is stored in the internal memory 16. When the processor 12 receives new moving image data or the like, the processor 12 deletes the already stored moving image data or the like according to the capacity, and updates the new data.

  With the above configuration, the same moving image data and / or script data can be easily delivered to a remote store in a short time. Of course, it is also possible to distribute different moving image data and the like to different stores.

  In the above embodiment, the case where the present invention is applied to the moving image content promotion apparatus 10 installed in a rental store or the like has been described as an example. However, the present invention is not limited to this, and the present invention can also be applied to the promotion device 10 that promotes other products and services. In other words, the promotion device 10 described above may be used to promote products and services other than video content. In this case, demo video data similar to that for television commercials is prepared for products to be promoted (products such as game software, transportation tickets, concert tickets, etc.) and services (financial services, etc.). By playing the prepared demo videos on the menu screen of the user terminal (promotion device 10) installed in drug stores, convenience stores, stations, etc., efficient promotion of multiple products is possible. It becomes.

For example, for a product of the same type, even if it is difficult to compare the characteristics of a single still image (front view, etc.) (it is difficult for consumers to understand), for example, a moving image obtained by shooting the product from the top, bottom, left, and right can be played back. Thus, efficient and effective promotion is possible for each product.
Also, even if the same type of service cannot be differentiated simply by its name, it is possible to differentiate by replaying the moving images of the image characters of each service (each company) in parallel with, for example, a TV commercial. It can be made easy for the user to select.

It is a block diagram which shows the structure of the promotion apparatus which concerns on embodiment of this invention. It is a figure which shows the example of a display of a menu screen. It is a figure which shows the structure of the delivery system which concerns on this Embodiment. It is a figure which shows the flow explaining preparation of delivery data. It is a figure which shows an example of script data. It is a figure which shows the block diagram of the menu screen production | generation part which concerns on this Embodiment. It is a figure which shows the flowchart explaining operation | movement of the script analysis execution part which concerns on this Embodiment. It is a figure which shows the flowchart explaining operation | movement of the input code comparison part which concerns on this Embodiment.

Explanation of symbols

10: Promotion device, 12: Processor, 14: Data input unit, 16: Internal memory, 18: Operation input unit, 19: Video processing unit, 20: Script data storage unit, 22: Video data storage unit, 24: Display, 26: Menu screen generator

Claims (7)

A video data storage unit for storing a plurality of video data of a predetermined length for promotion;
A menu screen generation unit that generates a menu screen for selecting any one of the plurality of moving image data stored in the moving image data storage unit, on which the plurality of moving image data is reproduced. When,
The promotion apparatus characterized by comprising.   The promotion apparatus according to claim 1, wherein a plurality of the moving image data are repeatedly reproduced on the menu screen.   The promotion apparatus according to claim 1, wherein a plurality of the menu screens are sequentially generated.   The promotion apparatus according to any one of claims 1 to 3, wherein the moving image data includes a part of video content to be promoted.   The promotion device according to any one of claims 1 to 4, further comprising a receiving unit for receiving update data including other promotional video data.   The promotion device according to any one of claims 1 to 5, wherein the receiving unit receives script data for generating the menu screen. Store multiple video data of a certain length for promotion,
A screen for selecting any one of the plurality of stored moving image data, and generating a menu screen on which the plurality of moving image data are respectively reproduced;
The promotion method characterized by comprising.

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